Sales Engine

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Finding the Hidden Money in Your Content Strategy

Sales Engine

I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them. At its most basic level, a blog spews content like a volcano spews lava, and the content has emerged from deep inside a magma chamber of content.

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Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

We asked Jennifer Gluckow, owner of SalesInANewYorkMinute.com about how she trains salespeople to prospect for and acquire new business by blending the best of the old techniques we know and love, and how they can be incorporated into current tools, technologies and strategies. THINK ABOUT IT: How quickly do you hang up on a cold caller?