Chris Koch
MARCH 19, 2010
I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Search tools can help you mine that data.
Chris Koch
JUNE 26, 2009
When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. Pick an RSS tool.
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Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. The smartest blog comment sounds dumb if the point has already been debated in the comments section.
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. The unwritten rule for blogs demands at least a post per week, for example. Contextual.
Chris Koch
NOVEMBER 12, 2010
Most journalists have discovered social media as an important research tool. Make sure they have business profiles on the different networks (LinkedIn, Facebook, etc.). Encourage them to blog. If your subject matter experts don’t want to write, use other types of media to populate the blog such as videos and podcasts.
Chris Koch
JANUARY 22, 2010
This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.
Chris Koch
OCTOBER 30, 2009
Another surprise was that the big shots use all of the different social media tools pretty evenly. However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Sounds like a business case for investment to me. What do you think? Tweet This Post.
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