B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. SlideShare.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

JUNE 4, 2012

Note the link to a useful social media notification tool at the bottom of this post.). For example, on LinkedIn you can get a weekly email digest of comments from discussion groups, individual emails per discussion, or no email. While researching this topic I found a great tool at notificationcontrol.com.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JUNE 23, 2014

Now we have more tools to stay in front of our customers, keep them engaged and increase their loyalty. Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym?

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

APRIL 19, 2012

It’s just another tool to add to your marketing toolbox. That is why Jason Alba wrote the book, I Am on LinkedIn, Now What? That is why the blog abandonment rate is over 90%. Social media is not a silver bullet, the be-all and end-all, a panacea.

Social Media 100

Social Media Media Planning Profiling 100

B2B Marketing Traction

OCTOBER 20, 2010

It’s about how to use technology as a tool to make marketing easier. Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles.

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Performance. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. See the example in my previous blog post, Why B2B Marketers Need Blue Ocean Strategy ). Performance. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100