Tomorrow People
FEBRUARY 21, 2022
Tip 1: Make sure your feature announcements are persona-targeted. One way to announce a major feature might be through a long-form blog post (whereas if the change is minor, you may consider emails instead). Tip 2: Gradually introduce the feature to minimise momentum behaviour. How to increase feature adoption.
Tomorrow People
AUGUST 14, 2012
The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. Are you blogging enough and about the right sort of stuff? How does your website compare?
Tomorrow People
OCTOBER 3, 2017
How many times have you seen that blog post rehashed again and again? While B2C brands targeting 15-22 year olds will be hot on Snapchat and Instagram, B2B brands targeting senior management will turn to high-level business publications, direct mail, email, and LinkedIn. They help you differentiate and be original.
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