The Point

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

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How to Answer a Question: 5 Tips for Making the Most of LinkedIn

The Point

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.

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8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Best Practices – strategies, tips and techniques for improving results, ROI, efficiency, productivity, value, etc. Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event.

Webcast 100
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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Tip: always limit response; it caps your expense and drives urgency.). LinkedIn Ads – Place sponsored updates on LinkedIn using a custom image with an emphasis on speaking slots, demos, networking events, and specific, compelling reasons to drop by the booth. Offer opportunities to sign up for a personalized demo.

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8 Questions to Help You Decide if Your Content is Good Enough

The Point

Tip: make sure that the title of the content communicates that unique value.). Also, certain lead generation channels – notably native advertising like LinkedIn Sponsored Updates – need to be refreshed more quickly. Sounds obvious, but the best content provides information of value, information that the reader doesn’t already have.

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9 Proven Ways to Increase Webinar Response

The Point

If your Webinar campaign is getting lost in the crowd, take a look at these 9 proven tips and techniques for increasing registration and attendance at online events. Use LinkedIn Sponsored Updates and LinkedIn Text Ads to target specific demographics in advance of the Webinar. Sell the event, not the product.