Paul Gillin

JULY 18, 2012

I love LinkedIn. LinkedIn does a great job of maximizing the value of all the data it collects so that you can sift through the status updates, discussions and events and find ways to connect with the people you need to reach. Alan Belniak of PTC has just posted a free e-book about how to get the most from LinkedIn.

Linkedin 50

Linkedin Profiling Facebook Tips 50

Paul Gillin

AUGUST 20, 2013

Outside of prospecting with LinkedIn, few sales pros are willing to make the investment of time to learn and use tools that promise a payoff months or years down the road. Whispered tips from insiders and competitive intelligence can make the difference between closing the deal or losing it. The point is to get them involved.

Social Media 50

Social Media Training Media Opinions 50

Paul Gillin

JUNE 18, 2013

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. Facebook is fun, LinkedIn is business, Twitter is rapid-fire news. created a constellation of technical blogs written primarily by its engineers, with each blog title optimized for a desired keyword set. Indium Corp.

Social Media 50

Social Media Social Marketing Media Social Networks 50

Paul Gillin

FEBRUARY 10, 2016

“I don’t have time to build my LinkedIn profile. I want to be a thought leader, but I don’t have time for blogging.”. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. Why would I want to be on Twitter?

Social Media 50

Social Media Media Thought Leadership Advertising Mediums 50

Paul Gillin

JANUARY 2, 2015

This blog hasn’t been very active lately, but that’s because most of my contributions have appeared elsewhere. 10 Tips for Expanding Your Social Authority in 2015 – Midsize Insider, Jan. 20 Ways to Enliven Those Boring Year-End Predictions – LinkedIn, Dec. Here’s a roundup of what I’ve been musing about.

B2B Thought Leadership 50

B2B Thought Leadership Cost per Lead Lead Gen Thought Leadership 50

Paul Gillin

MARCH 10, 2011

Have you checked out LinkedIn lately? LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. LinkedIn gets none of the buzz of Facebook, and no one’s going to make a movie about it. This is the ideal B2B environment.

Social Networks 50

Social Networks Enterprise Management Peer-to-peer Work Management 50

Paul Gillin

OCTOBER 5, 2011

HubSpot reports – The maker of “inbound marketing” software regularly sends alerts about new white papers, tip sheets and e-books that highlight best practices in social marketing. It’s a prime source for my Newspaper Death Watch blog. I downloaded and read most of them. I tweet almost all of them.

Direct Marketing 50

Direct Marketing BtoB Word of Mouth Conference 50