Digital B2B Marketing

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Tip: don’t add hashtags to your promoted tweets, you will end up paying every time someone clicks your linked #hashtag! LinkedIn Sponsored Updates. From blogging networks like IZEA and Triberr to influencer programs like Klout, use the audience individuals or small companies have built to reach your audience.

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Social Media Is Not Like Selling Used Cars

Digital B2B Marketing

You jump into the middle of conversations on Twitter, forums, LinkedIn groups and elsewhere, pitching a solution before you even know what the problem is. If you are serious about social media relationships, here are three tips to ensure you are building relationships, not borrowing tactics from ambulance chasers or used car salesmen.

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Content Curation: The Oldest Media Activity

Digital B2B Marketing

Share this Post: LinkedIn Share Email Share Digg Reddit Print Possibly related posts: (automatically generated) Why Content Curation Will Soon Be as Familiar as Googling Filed under Content , In Theory Tagged with content , Content Curation , Say 100 Like Be the first to like this post. What content will you begin curating?

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LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?

Digital B2B Marketing

If so, LinkedIn’s new Sponsored Updates may just change your mind. Up until now, advertising on LinkedIn was just advertising. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn. Fills the Mobile Gap.

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8 Tips for Evaluating B2B Online Advertising Opportunities

Digital B2B Marketing

Look at Social Media Engagement Is the site driving sharing on Twitter, LinkedIn or Facebook? Page Ranks of 4 or below are generally smaller sites (like my B2B Digital Marketing blog), regardless of what the media kit may indicate. Are there comments or active discussion taking place on the site? Is the content original and thoughtful?