Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. USE CONTENT MARKETING TO RAISE YOUR RANK: The use of a blog on your website creates another web page with each blog post. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

DECEMBER 10, 2013

Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. This week I am going to just take it back to basics. Add Social Media Information to Print Media. Be Diverse. Be Patient.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

MARCH 31, 2017

Here are some tips: Yes, it is possible to hire lower-cost, newer writers; for instance, those eager grads straight out of college. Hot tip: Consider approaching freelancers who specialize in your vertical and ask if they’d be willing to work in-house. Do LinkedIn posts drive more traffic (and conversions)? Do that more often.

SME 80

SME Ad Building Copywriting Content 80

Biznology

DECEMBER 20, 2017

I wrote a blog post ( see above ) on what CSUN tells us about how accessibility and elearning work together, and in March, wrote a commentary for Mealey’s Litigation Report on what the conference had to say about higher education institutions and the American with Disabilities Act. And sharing on Twitter, Facebook, LinkedIn, and other venues?

Personalization 80

Personalization Thought Leadership Conference Training 80

Biznology

NOVEMBER 13, 2020

There is a range of reading and listening offering thoughtful points of view, as well as a variety of tools and tips to consider as we continue to confront these significantly challenging times. Blog Posts. What does it look like to thrive under these conditions? This week we explore these questions. It is the only thing you have.

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

MAY 22, 2019

The purpose is to authentically share your message, and increase your digital presence and reach across social networks like Linkedin, Twitter, Facebook, Instagram or websites including Quora, Glassdoor and Indeed. Whenever your brand posts a blog, a message on social media, or anything else, it’s viewed the same as an advertisement.

Business 132

Business Conference Advertising Agencies Social Media 132

Biznology

JULY 19, 2016

across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). Check out my article about this.

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. So add an offer and call to action to your blog posts and tweets.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

JANUARY 15, 2013

And you’ll need to post anything you have by hand to G+ because, as of now, Google doesn’t allow cross-posting services to post to Google+ so you’re limited to auto cross-posting to Facebook, Twitter , Linkedin. Google+, Facebook, and LinkedIn tolerate duplicate posts badly because of their algorithms.

Blast Campaigns 80

Blast Campaigns Twitter Facebook Linkedin 80

Biznology

AUGUST 22, 2014

Here’s how repurposing old blog posts can simplify your life. ” It’s not enough to write an occasional blog post. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Here’s how to make it happen: Revise old blog posts.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

DECEMBER 5, 2013

percent of social media traffic to publisher sites , putting it in front of Twitter, Reddit and LinkedIn (combined). You probably have well-established Facebook, Twitter and LinkedIn policies for posting your articles and blog entries. She specializes on the topic of small business tips and resources.

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Biznology

FEBRUARY 9, 2016

So with that in mind, this blog is focused on the basics. Tip: B2B buying process is frequently not linear, so don’t assume potential customers progress in this way. Tip: No creative should be started before the target audience is clearly defined. If you’re an experienced B2B direct marketer, this is probably not for you.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

OCTOBER 23, 2018

Bonus, they might even share the interview in the media/clippings section of their personal and professional website and maybe even on their LinkedIn profile. Building trust and reputation this way–instead of being just a link-building aggregation bottom-feeder–does take a lot of work but is totally worth it.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

DECEMBER 14, 2010

Here are a few handy tips to help you cope in such a scenario—and help you grow your business whether Google continues sending you lots of traffic or not. Look at how you use LinkedIn. Think about blogging. Yes, I'm still bullish on blogging, at least when it's done well. Go where the customers are. Want more press?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. 10 Easy-To-Digest Small Business Social Media Tips (amsterdamprinting.com). Related articles.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

DECEMBER 11, 2014

This new blog posts series offers a number of tips and ideas for executives and leaders in general on how to be effective in their use of an internal social business platform, even with very limited time every day. How can I get started? The first post will cover the most fundamental aspect of it: your profile in the social platform.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

MAY 24, 2019

For example, Pinterest isn’t the smartest platform to utilize if you want to sell cleaning products or appliances, and LinkedIn may not be well-suited for a trendy local clothing store. These online marketing tips for small businesses can help you find greater success. If the platform doesn’t apply to your business, don’t use it.

Tips 130

Tips Brand Identity Branding Work Management 130

Biznology

JANUARY 3, 2019

It’s practical and action-oriented, with a zillion tips on how to build sales—enhance your website, choose your key metrics, develop compelling content and more. Somehow, Shane also finds the time to blog for Cision. . I’ve known Christopher Ryan, founder and CEO of FusionMarketing Partners , for years, but this one is a standout.

B2B Marketing 126

B2B Marketing Advertising Agencies B2B Paid Search Agency 126

Biznology

FEBRUARY 23, 2015

The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

OCTOBER 18, 2016

Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). My Personal Digital PR Philosophy.

Class 80

Class Long Tail Marketing Blogger Media 80

Biznology

AUGUST 31, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Click here to read the post on the Biznology.com blog. Keep reading my most controversial and provocative article yet to see what I mean….

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151

Biznology

JULY 21, 2016

I’ve read from many social media experts (including Jay Baer ) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. By providing very specific, relevant content, our client is getting these leaders to join their exclusive LinkedIn community.

Social Media 80

Social Media Linkedin Media Forrester 80

Biznology

DECEMBER 23, 2013

And if you do it right, people will click the links you share (many should link back to your site or blog) and end up in your inbound marketing funnel. Ask an engaging question that relates to a blog post or tweet a quote from your blog, then include a link. LinkedIn: Keep the focus business-driven. Digital White Papers.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

JUNE 12, 2013

Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. This blog post. Want an example? I sell spokesperson training.

Paid Search Agency 80

Paid Search Agency Companies Social Media Social Networks 80

Biznology

JUNE 4, 2013

Here are some of the least flattering blog posts, including Dear Guy Kawasaki, You Tweet Too Much , Guy Kawasaki is too ‘popular’ to stop autotweets during Boston bombings , Andrew Goodman to Guy Kawasaki: You are Ruining Twitter! , Is Guy Kawasaki Singlehandedly Ruining Twitter? Auto-tweet all posts from your blogs.

Twitter 80

Twitter CAN-SPAM Social Media Internet Marketing 80