B2B Marketing Traction

NOVEMBER 11, 2014

It’s easy to add an update on LinkedIn and Facebook, right? It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. For more details about getting the photo size right for Facebook posts, see this helpful blog post by David Coleman. Not so fast!

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

JUNE 28, 2012

A successful blog has carefully thought-out categories under which you group your blog posts. The irony is that it’s often not until you’ve blogged for a while that you figure out what you want those categories to be. Blog Post Categories Should Mirror Your Products and Services.

Social Media 100

Social Media Blogger CMO Privacy 100

B2B Marketing Traction

JULY 2, 2014

What does a perfect blog post look like? I recently curated an article on the perfect blog post by Kevan Lee of Buffer. It was chock full of great tips and best practices for blog posts proven by research, but some of my followers commented that the long and detailed article was hard to put into action.

Opinions 100

Opinions Paid Search Agency Studies Blogger 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. So it’s not that “content is king,” it’s that “substantial content is king.”

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

MAY 22, 2009

LinkedIn Resources. A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. B2B Marketing Articles. Trade Show Resources.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

SEPTEMBER 18, 2012

Provide tips and help about their industry, their work? Do you have a company blog? A LinkedIn company profile? A LinkedIn company profile? Is your marketing innovative? Or, are you just doing exactly what the competition does? Are your design, colors, website old or shiny and new? Do you leverage technology?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Companies Ideal Customer Profiles 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. You are blogging, aren’t you? Links to new content on your website.

Facebook 100

Facebook Trade Show Press CPA 100