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The Other Social Network

Paul Gillin

Have you checked out LinkedIn lately? If you thought the world’s largest professional network was little more than a place to post your resume, you owe yourself another visit. LinkedIn is set to eclipse the 100 million member mark sometime this spring, and it is quickly becoming the social network of choice for B2B professionals. Use LinkedIn Signal.

20 Expert LinkedIn Guides

Webbiquity

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace. Want a Job?

26 Outstanding LinkedIn Tips and Tactics

Webbiquity

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. million in revenue.

40 Ways to Get Banned From the Top 5 Social Networks

Hubspot

It may feel like a fustercluck, but there are actually some rules and regulations that go along with participating in social media. You know, the things that help make social media a nice place to be. And it breaks our hearts to see marketers giving an honest go of social media get banned from the networks. How Marketers Can Get Banned From LinkedIn. Seriously!

5 Ways to Generate Leads from a LinkedIn B2B Company Page

Social Media B2B

Many B2B companies have been successful at generating leads from LinkedIn , but there are features of a company page that B2B marketers are just not aware of. Most B2B companies have company pages on LinkedIn where they include a keyword-stuffed paragraph or two of marketing-speak. This is the most basic option for LinkedIn. It also shows the employees who work at the company.

How B2B Marketers Can Succeed on the 6 Big Social Networks

Hubspot

It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? LinkedIn for B2B Marketers.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

Here''s how many marketers handle their social media strategy: Craft update. Select Facebook, LinkedIn, and Twitter. Auto-publish update to all three networks. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network. see 2.7% 1 a.m.

The Ultimate Cheat Sheet for Mastering LinkedIn

Hubspot

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner.

How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]

Hubspot

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. Social Domination: How to Conquer ''The Big Social Media Networks from HubSpot All-in-one Marketing Software. and 3 p.m.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers.

5 B2B Social Media Questions to Ask about LinkedIn Answers

Social Media B2B

B2B companies have been successful growing their business and driving leads from LinkedIn, and many still continue to wonder how they do this. Another component of their success is the mastery of the LinkedIn Answers feature. Let’s look at ways to gather information, demonstrate expertise and build connections by providing value with this function of LinkedIn.

Why I am No Longer a LinkedIn LION

WindMill Networking

With the recent LinkedIn IPO , now there are companies not only selling LinkedIn connections , but also saying if you use them to create a LinkedIn Group , they will make sure it gets filled with (name your price) members! I wrote about them in great detail in my LinkedIn book. I don’t need to be affiliated with a label or a particular group to be an open networker.

How to Use LinkedIn to Boost Your Real Estate Business

WindMill Networking

Change the way you market your real estate business by using LinkedIn. With more than 187 million members across 200 countries, LinkedIn has changed the way real estate professionals do business. Initially viewed as an online resume, LinkedIn is now thought to be the online social site for business professionals to connect, network and engage. Profile.

10 Tips for Integrating Social Media and LinkedIn in to Your Job Search in 2011

WindMill Networking

How about, “I received all of these LinkedIn invites, but I thought they were such a nuisance!&# Indeed, the only positive thing to come out of not digging our wells before we are thirsty is to finally realize the power of LinkedIn in helping us build out our personal brand, professional networking, and ultimately being instrumental in helping us land a job. Thanks!

Eight Factors to Consider When (Re)Launching a Business Blog

Webbiquity

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? A blog helps on all three fronts much more than a standard corporate website. Will the blog be part of your corporate site or have its own unique URL ? Location.

What Makes Top Company Blogs So Successful? [New Data]

Hubspot

Anyone who runs a business blog knows how much of a challenge it is. Developing a great blog with great content that attracts lots of readers and subscribers requires you to be consistent, resourceful, and creative on a daily basis. But with blogging's challenges come its many benefits, often in the form of traffic, leads, loyal fans, and -- eventually -- customers. 64% of U.K.

How to Get More Blog Traffic – Real World Data

Webbiquity

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Six conclusions that can be drawn from this graph: It takes time to build a blog audience. How to get it?

How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch

Hubspot

Ready to give your university''s social presence a boost? Last week, the professional social network LinkedIn announced University Pages. While University Pages are currently only available to a limited number of universities, LinkedIn indicates that thousands more schools will be given access to their University Pages over the next few weeks. You''re in luck!

10 Fresh Ways to Get Better Results From Your Blog Posts

Hubspot

You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. 4) Share your blog post with prospects. Blogging Right?

Something Linkedin Needs to Fix Now

MI6 Marketing Agency

Linkedin is and will continue to be a cornerstone network for me as a Professional Social Networker. I’m a big fan of Linkedin, have met and collaborate with great people within the company in Canada and the United States on a semi-regular basis. However, there are areas that need improvement including discussions organization/sorting in Linkedin Groups.

Is LinkedIn Really for Sharing Content?

Digital B2B Marketing

As LinkedIn share buttons pop up across the web and share counts climb, it appears LinkedIn is quickly becoming a major platform for sharing articles and links. I fell for it , the numbers on the share buttons fooled me two months ago when I wrote Which Social Network is Right for B2B Marketing. The truth is, LinkedIn isn’t where we share. Twitter again.

9 Twitter Etiquette Tips for Businesses Starting Out on Twitter

WindMill Networking

As I continue to speak to corporations, professional associations, as well as social media workshop attendees on the strategic value of Twitter for both B2C as well as B2B companies, I am finding many businesses starting to take the plunge and explore tweeting as a business tool. Don’t shorten your URL or web address on your bio page – to some it might look dodgy. Make them count.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Search for a brand name or keyword across all of the most popular social networks at once?

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How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]

Hubspot

Interviewers are constantly brainstorming new and unique questions for evaluating a candidate''s true potential , and while LinkedIn was once a great place for discovering such value, it quickly became another place where folks talked the talk. The LinkedIn Professional Portfolio. How to Begin Showcasing Your Value on LinkedIn. but didn''t necessarily walk the walk. Voila!

How to Leverage LinkedIn for Lead Generation and Recruitment

Marketing Action

Though it might lack the flair its younger siblings on social possess (Facebook, Twitter, et al.), LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). LinkedIn for Recruiting. LinkedIn for Lead Generation.

The 29 Best Social Media Monitoring Tools

Webbiquity

Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. Showcase reviews: BuzzBlogger, Social Media Today.

Tools 90

Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day. So here’s my method to be more efficient with my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+.

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Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently

NuSpark

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. We’re all busy, and am sure we have our own methods to monitor, share, and comment on the tweets, posts, blogs, and updates we receive each day. So here’s my method to be more efficient with my social media time. Accounts on LinkedIn, Facebook, Twitter, and Google+.

RSS 74

How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags

Hubspot

You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. Then, you hop on your social media accounts and paste the link into a new post. Images are a key play for garnering engagement on your social pages, and data shows they help generate more likes, shares, and comments.

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4 Unique Ways to Get Traffic to Your Blog from LinkedIn Answers

Hubspot

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Create a New Blog Post in Response to a Question. Free Ebook Written by Five LinkedIn Experts.

How to Build Authority on LinkedIn in 15 Minutes a Day

Hubspot

So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL , and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! And LinkedIn is the perfect place to find that awesome content. Good news!

15 Blog KPIs You Should Already Be Tracking

Hubspot

Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. As someone who pulls together the monthly report for this very blog, I thought I''d share the metrics I track on a monthly basis (and for certain metrics, much more frequently) to report on the progress and success of our blogging efforts. 1) Overall Blog Visits.

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90 Tips to Make Your Blog Rock

delicious b2bmarketing

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Sometimes we need to find that inspiration to write that next post or optimize the blog so that maybe one day you will be able to monetize your expertise and content and retire to the Bahamas. s more.

Tips 62

11 Reasons Your LinkedIn Company Page Sucks

Hubspot

Up until recently, the value of a LinkedIn Company Page was minimal. But ever since LinkedIn enabled company updates for pages , they've become monumentally more valuable for marketers. Upon investigation of various LinkedIn Company Pages, though, it turns out that very few companies are actually leveraging this awesome new feature. 11 Reasons Your LinkedIn Company Page Sucks.

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Why You Need a Blog and How to Leverage It Using Social Media

Fathom

More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. As brands’ reach continues to decrease on Facebook, some are looking to take their marketing resources and dollars to other social networks. But the reality is that other social networks could soon follow in Facebook’s footsteps.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%). Social Media Today ). V3B Blog ).

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10 Incredibly Simple Ways to Maximize Your LinkedIn Profile for Inbound Marketing

WindMill Networking

Your LinkedIn profile is the public-facing summary of who you are, what you represent, what your professional history is, and your area of expertise. Although you might customize the way in which you present your company in each business interaction, there is only one universal profile on LinkedIn that everyone will be able to see. LinkedInLocation – A no-brainer?