It's easy to think of ways to use social media for B2C marketing. But many B2B marketers, while noting the importance of social media, have still struggled to find their footing in the social media marketing game. Alright, you probably haven't gotten that desperate, but MarketingProfs did shed some light on the issue earlier this week in its post about going B2B on social sites , and I think the topic deserves some serious attention. Social media! You know, where you are "social" with people instead of pushing the hard sell? LinkedIn for B2B Marketers. MORE >>

The social media tactics and strategies you use for your company will probably (and should) vary from what others are doing. While social media is constantly evolving, there are also different needs from different customers (which is always the case). One topic that is often brought up is whether its ok to cross-post updates from one social network to another (like from Twitter to Facebook and vice versa). When people auto cross post, they write for twitter (the most restrictive and short format), using abbreviations, @usernames, hashtags and short urls. MORE >>

Over time, the top source of traffic for most blogs is search. social networking profiles, social bookmarking sites, other bloggers). But two great sources are blog directories and RSS syndication sites. To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog). MORE >>

Linkedin is and will continue to be a cornerstone network for me as a Professional Social Networker. m a big fan of Linkedin, have met and collaborate with great people within the company in Canada and the United States on a semi-regular basis. However, there are areas that need improvement including discussions organization/sorting in Linkedin Groups. ve blogged about this here (unfortunately nothing has changed…yet =) ). Company Page is essentially your Linkedin outpost for your company. So, what exactly is LinkedIn good for? MORE >>

With more than 100 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. While Facebook, Twitter, and now Google+ have been generating the most buzz lately in the social media world, LinkedIn is a powerful platform that often gets underutilized or put on the back burner. The truth is, LinkedIn can be extremely useful -- especially when you're aware of all the little hidden tricks that don't get nearly enough exposure as they deserve. 20 Hidden LinkedIn Tricks. MORE >>