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An End to B2B Social Media Madness

Marketing Craftmanship

MARCH 16, 2013

Rapid, lemming-like adoption of social media tools by small and medium-sized B2B firms – fueled by an army of self-proclaimed social media experts – has resulted in wasted dollars, missed opportunities and heightened distrust of the marketing function in the C-suite. Blog Correctly, or Don’t Have One. It’s a brand liability.

Social Media

Social Media Media Merchandising B2B

Avoid the Carnival Barker Approach to Publicity

Marketing Craftmanship

MARCH 16, 2012

Companies of all sizes believe that more publicity is always better, as a means to raise brand awareness and drive business results. Conversely, because resources are limited, small and medium-sized companies cannot play the same publicity game; to survive, they must demand that PR tactics be cost-effective and accountable.

Merchandising

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B2B Marketing Zone

Marketing Craftmanship

An End to B2B Social Media Madness

Avoid the Carnival Barker Approach to Publicity

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