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Tomorrow People

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6 tips to increase product feature adoption

Tomorrow People

One way to announce a major feature might be through a long-form blog post (whereas if the change is minor, you may consider emails instead). Before, users of the then-emerging social media site had to visit individual profiles to see what that particular person has posted. Example: LinkedIn. Example: Facebook’s News Feed.

Features 156
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How to build a content marketing strategy that delivers hot leads

Tomorrow People

While content such as case studies, white papers and blogs on your company website have a big part to play in this, developing a ‘micro content’ strategy is also key. So your overall content marketing strategy has to include everything from the look and feel of your site(s) and tone of voice.

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The Key to Online Digital Marketing is Achieving Higher Grades

Tomorrow People

The world has changed; your performance in social media , blogs and email marketing must also be better than your competitors’ But it’s often difficult to assess what you’re getting right and what needs to improve. Is your site accessible on mobile devices ? Are you blogging enough and about the right sort of stuff?

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The Death of Website Design

Tomorrow People

In a recent LinkedIn survey 38% of companies said they saw their website to create an online presence. Research has proven that businesses that blog at least 20 times per month gain nearly 4 times more leads than those that don’t blog (Source: Hubspot). Why have a website when you can have a sales site?

Design 120
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Inbound Marketing Secret Ingredient of Effective Business PR

Tomorrow People

In a recent LinkedIn survey 18% of companies stated that they will continue to do so in the year ahead. Or that gaining positive recognition within industry media channels is both highly valuable and highly desirable. Today, many businesses continue to undertake their own PR activities, or buy in PR support to help boost their profile.

PR 120