Finding the Hidden Money in Your Content Strategy
Sales Engine
MARCH 28, 2016
Massey : We primarily optimize sites that are looking to generate revenue or generate valuable leads. I did a blog post on how we identify what we call them Icebergs, Eagles, Burps and Fizzes based on how the search engines pick them up and run with them. We’ve had the best conversion results by reposting blog posts into LinkedIn.
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