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Why Sales Shuns B2B Marketing Qualified Leads

Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Do they only arrive on your site via search or a targeted display or social ad? Or do they come to your site as direct traffic – on purpose? What I mean by this is that if the “lead” is reading your blog content but not looking at your product or solution pages or Why Us?

Marketing Qualified Leads

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It’s Not the Format of Your B2B Content, It’s the Relevance

Marketing Interactions

JULY 5, 2021

Or you’re scrolling through your LinkedIn feed, and something catches your attention. Believe me, if the information is garbage, you’ll be hitting that back button in short order, without caring if it’s an infographic, video, or a blog post. Did they read other content on your site, or just that? Did they subscribe to your blog?

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Marketing Interactions

Why Sales Shuns B2B Marketing Qualified Leads

It’s Not the Format of Your B2B Content, It’s the Relevance

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