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LeadSloth

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Social Media for B2B Lead Generation

LeadSloth

A couple of weeks ago I met one of the founders of the site Social Media B2B : Jeff Cohen ( @dgtlpapercuts ). I decided to limit myself to Blogging, LinkedIn and Twitter. I could only use 1,000 words, and in my opinion Blogging, LinkedIn and Twitter are the powerhouses of social media for B2B lead generation.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? After some initial research, start interacting on the preferred Social Networks and measure the results: add tags to your social media interactions, so you see if it drives new people to your site. Lead Intelligence.

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Inbound Marketing & Marketing Automation

LeadSloth

Search Engine Optimization focuses on getting your site in the natural search results. SEO has not exactly been a science: you have to optimize your site’s structure and content, and you ask other sites to link to you. It also includes Social Media (Twitter, Facebook, LinkedIn, etc.),

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Hubspot Review

LeadSloth

Their website management system (CMS) is fairly basic, but it includes everything you need: the pages are search engine optimized from the start, it includes a blog and registration forms, and there are social media integrations. HubSpot’s Medium and Large products give you the option to keep using your own site.

Hubspot 100
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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)