• BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Blog, Linkedin] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Bringing It Home.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Blog, Linkedin] 3 Reasons Why Mobile Matters for Professional Services
    If a mobile user is trying to consume your content and becomes frustrated by your website that isn’t mobile-friendly, they aren’t likely to just wait until they can get to a computer to check out your site again. Google Now Favors Mobile-Friendly Sites And Bing is soon to follow. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Blog, Linkedin] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million. million. million.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Blog, Linkedin] Content Marketing: How This Software Company Achieved More with Less
    They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. 2. Moved from more frequent, shorter blogs to weekly, longer blog posts. Those that allocated more got greater results.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Blog, Linkedin] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] Why you need to re-evaluate the design of your blog
    Mark Schaefer talks about this in The Content Code. “If your site looks trashy … well … it might be time for a refresh!”. If your site stinks on mobile, you’re not only fighting frustrated readers, but also Google! Google has implemented a new algorithm that penalizes sites it considers unfriendly to mobile devices. Or a laptop?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Read industry news, related blog posts, and current research. and I thought, “I’m guessing the answer is yes.” It made me think that it might be helpful to other marketing content creators if I wrote a blog post about the ways I keep the ideas coming. Which terms are they using to search your site? Take heart… you’re not alone.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. Please join the conversation online at LinkedIn , Facebook  & Twitter using hashtag #B2Awards. PHOENIX, Ariz., About KEO Marketing. For more information visit www.keomarketing.com.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] 10 Resources to Help You Teach Inbound Marketing
    Ask friends of friends, or do a little research on LinkedIn. Videos on their site as the time of this writing include how to recover link equity, keyword research, and using Moz analytics. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups. Truthfully, this change can be tough.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Easily the most well known analytics program, it allows you to see when there are spikes or dips in your site’s inbound traffic, the engagement levels with web visitors, and which sections of your website are seeing more traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] If you stopped publishing your social content, would anybody notice?
    And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. Debate even. Do we post more? The same? community?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Blog, Linkedin] Is there a place for social media in a boring business?
    HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Are you a conversational business? There is another option. Comments?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Blog, Linkedin] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Which types of blogs are they likely to read? Note Note that a whopping 86% of digital influencers have their own blog. Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Step 1: Identify Your Audience.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Blog, Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). Did you blog for your college admissions office to help recruit incoming students? We want to help. Don’t try to boil the ocean.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Blog, Linkedin] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Enhance your company’s LinkedIn page.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Blog, Linkedin] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. This is a scene out of Sodom and Gomorrah — every single backlink results in your site becoming a pillar of salt! Nothing’s helping.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Blog, Linkedin] 7 B2B Website Best Practices to Enhance Your Online Presence
    But how do you create a successful site that builds credibility, informs your audience, and drives your overall online presence forward? When prospects visit your site, they are typically looking for information related to their problems and for evidence of your expertise has addressed those types of problems. On Google+ or LinkedIn?
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Blog, Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
    SEO isn’t a bit of magic that you sprinkle on your site after you’ve built it. If your site navigation is structured in an orderly, logical way, and if your site loads quickly, this will help Google and other search engines index the site and return it in results more successfully. 5) Mobile matters.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Blog, Linkedin] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. As Stacy mentioned in one of her previous blog posts , “Don’t limit content creation/idea generation to content marketing personnel alone because it’s likely every member of the team has a good story to tell. Content type (blog post, news article, etc.). Title.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Blog, Linkedin] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here are five tips for using B2B social media to give clients and prospects the green light to reach out and engage: Join and Post on LinkedIn Groups With more than 330 million people (primarily professionals) on LinkedIn, you can think of this B2B social media platform as business networking on a scale never before possible.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Blog, Linkedin] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Or, you can keep your existing site but add a blog.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Blog, Linkedin] 10 DIY Ways to Get More Visits to Your Website
    If you need some help getting your business listed in directories, our sister company, Orange Soda offers a service called LocalSync to manage your business profiles across 40+ local directories, apps and mapping sites to make sure your local customers get the right information every time. 2. Leverage your LinkedIn audience. Yahoo!
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blog, Linkedin] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. This site got an 82 out of 100! Google Trends :  I’m on this site almost every day just looking at the trends of various keywords, especially for our customers.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Blog, Linkedin] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    This means you might need some stock photography sites. Tip: If you’re on a budget, there are several free stock sites that you could try out. Picjumbo , Pixaby and Death to the Stock Photo are all searchable sites that have free options. Put the presentation on your website and blog. SlideShare. Intrigue people.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Blog, Linkedin] The Ultimate Online Editing and Proofreading Checklist
    So in an effort to make things a little easier on you, we compiled a complete online editing and proofreading checklist you can bookmark (or download a PDF version of here ) and use to make sure your next piece of content is ready and raring to go, whether it be a simple blog post or something longer form, like an ebook. LinkedIn Pulse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Blog, Linkedin] Change the Channel to Ignite Content
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. copied and pasted my content from my personal blog to LinkedIn. The languishing blog.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Linkedin] How to Analyze Your Blog Posts: A Beginner's Guide
    How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Blog, Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. Ask regular commentators to write a guest post on your blog. They will want to share that with their social connections and that will bring more quality traffic to your blog. Social Retargeting.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Blog, Linkedin] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Blog, Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog, Linkedin] 5 Essential Features of an Architecture Firm’s Website
    If you’re using a template site, look for sites that are designed for photographers and artists - these make clever use of photo galleries and background. If someone likes one of your images after seeing it on social media, they can easily find their way back to your site and contact you. On Google+ or LinkedIn?
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Blog, Linkedin] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Even if a visitor who finds answers in your site doesn’t engage you for services, they may refer you to another buyer based on your expertise. LinkedIn is a fixture of the professional services world, and among the top ways that buyers check out potential services providers. On Twitter or LinkedIn?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Blog, Linkedin] 75 Email Newsletter Content Topics You Can Use ASAP
    An educational blog post you’ve written, chock-full of advice. An interesting and related blog post written by a third-party. roundup of your most popular products (fan favorites), blog posts, infographics videos, or services from the week/month/year. An announcement of your newly redesigned blog or website.
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Blog, Linkedin] How Websites Drive New Business for Management Consulting Firms
    But if your site isn’t giving off a strong first impression, you could stand to lose out on potential business. They want to find a blog that speaks to their unique experiences and instills a sense of confidence in your firm’s ability to solve their problems. On Google+ or LinkedIn? Is Your Website Up to Snuff?
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Blog, Linkedin] Is your social strategy effective?
    You should be seeing some results for your efforts though, in the way of more traffic on your site or blog or through higher sales. Social Media Marketing digital strategy Facebook linkedin social media social media marketing social media strategy Social network twitter Are you posting at the right times? Who is your audience?
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Blog, Linkedin] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. However, only 34% of those same marketers felt such tactics were successful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Linkedin] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” Connect with Scott on Twitter @scottcowley or LinkedIn. And I’m glad I did. So what happened?
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Blog, Linkedin] What Are Rich Snippets?
    That being said, the days of going into the back end of a site and inserting hidden keywords are over. Quick Sprout incorporated microdata to display their website architecture, including links to their Blog, About, and University pages. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Blog, Linkedin] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Lead Accelerator. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed. LinkedIn Advertising Wish List.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Blog, Linkedin] Nice to connect with our client Mintigo
    In fact, they gave me a list of 10 sites where they would like to get published, and already got in touch with three of thoss sites. People connect with me on LinkedIn all the time and you can too. https://www.ringlead.com/blog/lead-generation-existing-customers/. The Notre Dame family is happy and excited now. yesterday.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Blog, Linkedin] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Firms often overdo their site with a single color. User Experience As you are clicking through a competitor’s site, be mindful of how easy it is to navigate and find what you’re looking for. Is their site responsive? You can take this a step further by analyzing a site’s source code. Congrats!
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Blog, Linkedin] Social Media Posting Frequency
    Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” In reading the post, it really made me consider… Wouldn’t it be great if my Magic 8 ball told me how many times to post and what to post on social media sites?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Blog, Linkedin] Starting a New Job? 8 Tips for Having a Great First Day
    Read their blog. The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Blog, Linkedin] Happy St. Patrick’s Day from Find New Customers!
    Here’s the cost to advertise to 1,000 people for different media sites which I found on the Likeable Local Pinterest page. Linkedin Ads   $  0.75. But an awesome blog at Salesforce.com came from that The Importance of Attitude  and it has been shared on Twitter over 100 times, so please check it out. Newspaper     $32.00.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Blog, Linkedin] Social Media Image Size Guide [INFOGRAPHIC]
    I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Blog, Linkedin] The Battle for Marketing Talent in Professional Services
    Copywriting From the blog posts, ebook guides, and other educational materials that make up your content marketing strategy to the language of your website, collateral, and email messages, your strategy will not be effective without clear, compelling, and credible copywriting. On Twitter and LinkedIn? Figure 1. Figure 2. Suite Topics
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Blog, Linkedin] Get the Biggest SEO Bang for Your Content Marketing Buck
    Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. I am a big fan of “other people’s” content. Many publishers offer great examples of high-volume sites built off a licensed-content approach.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Blog, Linkedin] How to Learn Social Media Marketing: 41 Resources for Beginners
    Blogs on Social Media. These blogs are always fresh with actionable information you can use to improve your marketing: 1) Social Media Explorer. SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. Their blog posts are filled with valuable tips as well. It''s spamming.
  • HINGE MARKETING  |  THURSDAY, MARCH 12, 2015
    [Blog, Linkedin] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
    Whether they have engaged with your firm through social media, your website, your blog, or other channels, many of these folks will live at the top of the sales funnel forever. They follow your company on LinkedIn (though maybe they’re just looking for a job). On Twitter or LinkedIn? Only pursue the best-qualified leads.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Linkedin] 29 Ways to Collect Email Addresses for Your Business
    Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar). Post your sign-up form page on LinkedIn and sponsor it. When someone attempts to leave your site, display a popup window and ask for the email address.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Linkedin] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    ” Over the last few years, Google has encouraged website owners to focus on mobile-friendliness by ranking responsive or mobile sites that have a good user experience higher in mobile search results than sites that are not mobile-ready, or that are mobile-ready but have a poor user experience. On Twitter and LinkedIn?
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Blog, Linkedin] 7 Tips for Finding and Managing Amazing Freelancers
    You wouldn’t hire just anyone to walk your dog or babysit your kids, and the same should be said for your blog content. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. Did you have a specific inspiration for this blog post? And absolutely worth the money.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Blog, Linkedin] Have an Outdated Press Page on Your Website? Here's How to Fix It
    Now enter the digital age of social media, blogs and mobile devices that create unique digital interactive experiences. Website navigations have been streamlined and basic information is in an easy-to-find location on the site. It’s not reasonable to expect that a site visitor will dig deep into your press page. Design PR
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Blog, Linkedin] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Popup Domination allows you to determine the amount of time a visitor is on your site before they see the sign up form, and how often. But, if you want to dig deeper and track email reports over time, or track other social accounts like LinkedIn, check out Dasheroo. But how can you take your emails from good to great? List size.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Blog, Linkedin] The Medium.com is the message
    Well, how many of your blog posts are evergreen? Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. When you write for Medium or import a story that you have written from another site, that’s when the fun — and magic — begins.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Blog, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. This site has plenty of marketing insights as well as a community of over half a million marketers. Speaking of agencies, here’s a great roundup of blogs for agency professionals from Marketing Agency Insider (another excellent resource). 
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Blog, Linkedin] What Jeffrey L. Ogden is thankful for this weekend
    This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. also want to thank my 2,800 Linkedin followers and the Wall St. This is the story of Jeffrey L. Jeffrey L.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Linkedin] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Blog, Linkedin] How to Use LinkedIn for Business Development
    LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Instead, mix other blog posts and articles in with content your firm produces. On LinkedIn?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Linkedin] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Include a link back to the site or an appropriate destination in the description of the video. You get to build up your own audience, and ultimately some of these people will find their way to your site, find great content there and link to it.”. Leverage LinkedIn Relationships. Those tactics in summary: YouTube Integration.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Linkedin] 48 Phenomenal SEO Guides, Tips & Tactics
    Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. But change is.” Guides to SEO for Beginners.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Linkedin] 15 B2B case studies show how content marketing drives ROI
    The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. million. million.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Linkedin] Personas Are Great (Except When They Suck)
    Now, Buffer is one of my favorite blogs. If you believe that the future of marketing looks more like publishing and less like advertising, then check out Publisher sites as great examples of the importance of focusing on topics. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog, Linkedin] Copywriting Lessons From Companies Doing It Right
    And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. And by thinking a step beyond its core business, Intel has created their content site IQ. They have a corporate, business-y site here and a content-fueled, slice-of-life site there. The voice isn’t just on the blog, as Jordan notes.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Linkedin] Infographics are great for Content Marketing
    Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Linkedin] 7 Best Practices for Website Copywriting
    This is less relevant for longer-form content like articles, white papers, or blog posts. Website usability expert, Steve Krug, sites this as his third law of usability. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. As web users, why do we do this? Use bullet points. Keep paragraphs short.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Linkedin] LinkedIn Still the Top Performer for B-to-B
    I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. Are you using LinkedIn, and if so, are you having similar success?
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Linkedin] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
    The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI).  The post 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results appeared first on Marketing Action Blog - Act-On. But what about B2B marketers?
  • HUBSPOT  |  MONDAY, FEBRUARY 16, 2015
    [Blog, Linkedin] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
    Pay attention to LinkedIn connections while you’re vetting potential candidates, too, in case you have a mutual connection. Also, since the SEO community is an active one, you can find potential candidates by engaging with people who are regularly participating in SEO LinkedIn group conversations. 3) The Writer. Bonus: The 6th Hire.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, FEBRUARY 13, 2015
    [Blog, Linkedin] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
    Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 13, 2015
    [Blog, Linkedin] How to Hire The Perfect Person To Run Your Social Media
    They have built a decent presence on the big social sites, with footprints on the smaller social sites. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. If so, you’re not alone.
  • VIDYARD  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Linkedin] Ready to Promote Your Video? Sharing May Not Be Enough
    Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. There are an insane number of videos on that site, so how do you get people to check out yours?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Linkedin] The line between Media and Brands is blurring fast
    That’s the reason sites like The Huffington Post and TechCrunch exploded on the media scene last decade and thrived to the point of being acquired by AOL. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blog, Linkedin] Lead Nurture Drip Email Campaigns 101: Getting Started
    Examples include: Blog posts and short articles Case studies Brief videos (not your firm overview video, but rather videos that demonstrate your thinking around a particular topic) Consideration : “Soft” offers for content that is educational on a more in-depth level and takes a longer time to consume. On Twitter+ or LinkedIn?
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 11, 2015
    [Blog, Linkedin] Secrets of Busy Bloggers: 4 Social Media Time Savers
    Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. 1. Create and/or join groups in LinkedIn. Use social media. Join the conversations on Twitter. Use a VA.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 10, 2015
    [Blog, Linkedin] Wikipedia Management for Dummies
    While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Don’t do it.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 10, 2015
    [Blog, Linkedin] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
    Which network drives half of all social traffic to B2B websites and blogs? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter.
  • FATHOM  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Linkedin] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
    If you want your site to rank for competitive keywords phrases, then building web directory backlinks and posting about new products on your blog just doesn’t cut the mustard anymore. Stuff that will help Google identify your site as an authority in your niche, and hopefully generate better rankings. Yah, I know.
  • EMAGINE B2B BLOG  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Linkedin] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
    Since we had many questions submitted to us during the Q&A section, we decided to post our answers to all of the questions on our blog. These pages can be used to feature SEO optimized content, and can also contain internal links to the relevant URLs within the database section of the site. Will images help or hurt my SEO? Before!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Linkedin] Your marketing success may hinge on Gray Social Media
    He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. So I knew there was some group out there sharing links to my blog in an environment behind a firewall. What if you knew that there is a person who ONLY comments on your blog?
  • HUBSPOT  |  FRIDAY, FEBRUARY 6, 2015
    [Blog, Linkedin] 57 Basic Marketing Analytics Terms Everyone Should Know
    When someone visits your site by directly typing in a URL. To read more about HubSpot''s Events, see this blog post. If you have a report with page URLs and only want to see the URLs from your blog, you should type in blog.YOURCOMPANY.com to view only your blog posts. When a visitor comes to your site from other websites.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blog, Linkedin] 8 Must-Dos for Pinning to Your Business Pinterest Account
    Include Pin It buttons on your site : The Pin It button is the best way for your business to get discovered on Pinterest. When you add the Pin It button to your site’s pages, you make it easy for people to add your content and images to Pinterest. It’s no wonder more businesses are jumping on the Pinterest bandwagon.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blog, Linkedin] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
    And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. When writing blog content, you must keep your readers’ needs and expectations in mind.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 3, 2015
    [Blog, Linkedin] Tips and Tricks for Using Hashtags on Social Media Sites
    They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. Let’s take a look at each of these sites, and discover some best practices for  using hashtags on social media. No Hashtags for LinkedIn. See this blog post for suggestions.).
  • CMO ESSENTIALS  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Linkedin] The Light at the End of the Outbound Marketing Tunnel
    can be re-designed and re-written to drive the same results as inbound marketing products like slide decks, eBooks, blogs, etc. What is the point of all the blog posts, slide decks, eBooks, etc. But it’s absolutely plenty of space to print your website and blog address loud and proud.  Chugging Into the 21 st Century.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Linkedin] 10 Social Media Marketing Mistakes Businesses Must Avoid
    With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. Overselling.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 2, 2015
    [Blog, Linkedin] How Much is Your Address Book Worth?
    ” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. How to Use Social Networking Sites for Lead Generation  [MarketingSherpa case study]. In conclusion.
  • HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Blog, Linkedin] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    An unstructured, disorganized and difficult to crawl website might lead your site to be ranked below other similar sites. Page Optimization Properly optimizing your keywords goes beyond simply including them in your blog posts and page copy. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Blog, Linkedin] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Pixel-based retargeting is a way to redisplay your material to any anonymous site visitor. Why not use retargeting to drive people towards blog content, for example? This means that compared to other channels, the cost to get a website visitor to complete a purchase on the site was lower with retargeting. Enter retargeting.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Linkedin] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    If you started by focusing on blogging, you may wonder what additional items to add to your B2B content marketing strategy. Here are five additional techniques to consider: 1) Guest Articles Reach out to relevant publications to secure guest articles or blog posts helps to gain more visibility to your target audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Linkedin] How to Integrate Social Media and Blogging from The Art of Social Media
    Seth Godin. A few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. We hope so.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Using a sub-domain of your corporate site can deliver search traffic from day one. So
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Blog, Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
    Google’s recent moves to highlight mobile-optimized sites in search results should motivate businesses to step up the pace in providing content designed specifically with mobile in mind. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Blog, Linkedin] New Marketing Automation Options for Small Business in the VEST Report
    The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Pricing is modest: a blog post costs $50 with five day turnaround. Here are thumbnails of the others. Workflows can manage both marketing campaigns and internal projects.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Blog, Linkedin] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. How the content is introduced and is another way to differentiate sharing content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Blog, Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
    If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Example of the KoMarketing blog post schedule. There is no escaping it.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Linkedin] 5 Lead Generating B2B Website Trends
    Offers could include a blog subscription, guides, ebooks, industry whitepapers, webinar signups, or a free consultation. The website also offers an incentive by offering a free ebook when the visitor signs up for the blog. Responsive design renders your site so that it adapts to the screen size a user is accessing your website from.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Linkedin] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Right Nows.”
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Blog, Linkedin] 28 (of the) Best LinkedIn Marketing Guides of 2014
    As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog, Linkedin] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Blogging Content Creation Daily Quite the opposite.
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