• MADISONLOGIC B2B WHITE PAPERS  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    the most common social media sites. Million Dollar Tweets If you think micro-blog social media. sites are just a random smattering. blogs and online communities. frequently use social media sites like. LinkedIn, Twitter, and Facebook to share. primary thought leadership from blogs. media site.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Blog, Linkedin] 7 Benefits Of Using Public Speaking To Build Your Brand Authority
    You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? You will build a rapport with the audience that you are not able to do via video blogging (vlogging) or a Facebook page. Make your web site grow. So now what?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog, Linkedin] How A Small Business Can Automate Social Media And PR
    Look at how much time you’re trying to cover and how often you need to blog. If you’re looking to do 3 blogs a week for 3 months, then you need 36 titles. Create the content – whether it be blog posts, white papers, etc. With each blog post use best practices for each social platform. Trust me, it ain’t pretty.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog, Linkedin] 12 Tips for Contractor Testimonials
    Put it on your website; if you have a blog, do a post. They should be used anywhere and everywhere on your site. An easy way to request a recommendation is through LinkedIn. You LinkedIn is also a great place to give testimonials in order to get testimonials. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 1, 2015
    [Blog, Linkedin] Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like
    Did you know that there is a certain type of blog post that makes up 10% of a blog's repertoire, but are responsible for generating 38% of total blog traffic? In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Blog, Linkedin] Can Content Marketing Accelerate Sales Pipeline?
    Marketing organizations can use content to activate late-funnel conversations and consideration by delivering relevant information to specific customer watering holes – LinkedIn Groups, external communities, etc. Neither will blog posts placed on company-owned sites since they need to be amplified, in addition to being posted.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Blog, Linkedin] Can’t Stop. Won’t Stop. Why You Should Stop Selling In Your Content Marketing
    When your content marketing hub is part of your website’s main navigation, you will bring in visitors to your site that never came before. If you look at NewsCred’s blog, you will see we are always offering “Ultimate Guides.” And in doing so, you help the business. Brands need to think and act like publishers.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Blog, Linkedin] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Don’t assume that everyone who visits your site is starting on your home page. Company Blog. 44% of B2B marketers have generated leads via LinkedIn.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Blog, Linkedin] Digital Marketing: The 7 Essential Channels
    The bottom line is that digital marketing is one of the biggest things to happen to marketing in the past 100 years, which is why we’re devoting several blog posts to the topic. The same site displayed without responsive design, left; and with responsive design, right. Wouldn’t it be great if business were like that today? Paid Search.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Blog, Linkedin] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    Comments from others are such strong persuasion triggers, you shouldn’t limit them to just a page, but have them scattered throughout your web pages, blog, and social media profiles, such as LinkedIn. Here are a few tips on using LinkedIn to give, and hopefully receive, recommendations: Review your LinkedIn strategy.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Blog, Linkedin] ReadyPulse to Sponsor Demandware XChange Conference
    The ReadyPulse Demandware LINK Cartridge helped us greatly speed up the process of deploying albums of user generated content on our e-commerce site, blog, and social platforms. LinkedIn: [link]. ReadyPulse to Sponsor Demandware XChange Conference. Join us at Demandware XChange 2015 to shape the future of retail together. Pres
  • HINGE MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Blog, Linkedin] Three Blogging Tips for Professional Services Marketers
    Blogging as a marketing tool is all about creating value through educating your audience. Blogging is so effective as a branding tool that nearly 74% of Visible Experts℠ use blogs as a part of their marketing strategy and rate blogging as the fifth most impactful marketing tool. Not blogging yet ?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 20, 2015
    [Blog, Linkedin] 100+ Quick Ways to Find Blog Post Inspiration
    You don’t have to be a “writer” by profession to publish a blog post or tweet out an article. Here’s a look at 100+ quick ways to find blog post inspiration every day: Keyword Research. Use Buzzsumo to figure out the highest shared blog posts for a particular topic or keyword set. Read (and respond to) comments on your blogs.
  • MARKETING ACTION  |  THURSDAY, AUGUST 20, 2015
    [Blog, Linkedin] The Simple, 3-Step Process to Generating Leads and Revenue through Social Media Channels
    Facebook click rates are unimpressive, LinkedIn sponsored posts are quite expensive, and tweets get lost in the mix. So first, how do you drive more traffic to your site through social channels? And second, how do you convert these visitors who do end up on your site into email leads and customers? Actionable Content. Webinars.
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Linkedin] We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
    Over the last several years, we have continually posted new blog content--and it's worked extremely well.  We're also big proponents of testing and looking at data to make sure our efforts are having a meaningful impact.  At the beginning of the summer, we set out on a test:  Our team was encouraged to post 90 blogs in 90 days. 
  • HINGE MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Blog, Linkedin] Rethinking Referral Marketing: Build Out Your Visibility
    Share blog posts, eBooks, webinars, and more on platforms like LinkedIn and Twitter to educate your audiences and generate discussion. By associating your site and content with keyword phrases that describe your expertise and the problems you solve, you can help your audiences find the answers they need. Congratulations!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 18, 2015
    [Blog, Linkedin] End It on a High Note! Savvy Marketing Tips to Finish 2015 Strong
    LinkedIn engagement funneled in to email nurture campaigns, Twitter posts drove blog traffic, and the web of digital marketing grew larger than ever. It does nothing for your business to have a mobile site or app that no one can or wants to use. Author: Aseem Badshah We’re more than halfway through 2015. (It snuck up on us, too!)
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 17, 2015
    [Blog, Linkedin] Case study: Re-building a blog from the ground up
    brave person from our {grow} community has volunteered to let me tear apart his blog … in the most gracious way possible, of course!  G. This is the top of Mr. Dodd’s blog with numbers that correspond to my comments. David is blogging on Blogspot, which is disconnected from his business website. Here we go. Layout.
  • MARKETING ACTION  |  MONDAY, AUGUST 17, 2015
    [Blog, Linkedin] 63 Digital Advertising Terms Every Marketer Should Know
    Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. CarMax banner ad.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, AUGUST 14, 2015
    [Blog, Linkedin] Bare Essentials: Marketing as a Necessary Evil
    To make matters worse, business owners often engage ad agencies, PR firms and outside (and internal) marketing “experts” who are always ready to prescribe a long list of tactical solutions (white papers, blogs, newsletters, publicity, social media, direct mail, conferences, advertising, etc.)…all Avoid being overly self-promotional.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 13, 2015
    [Blog, Linkedin] 21 Ways To Market Your Business Online On A Shoestring Budget
    Online Review Sites. Having your business listed on online review sites is important not just for driving traffic and sales, but for  protecting your online reputation. The following sites are some of the most influential, as well as the most cost-effective (free!). Blogging. real estate. Social Media. Over To You….
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Blog, Linkedin] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    And to encourage your firm's website visitors to deepen their engagement with you and move through the buying journey, you need a variety of calls-to-action (CTAs) throughout your site. To put this in perspective, a study by WordStream discovered the median conversion rate for B2B sites was 2.35%. Blog Subscription.
  • WEBBIQUITY  |  TUESDAY, AUGUST 11, 2015
    [Blog, Linkedin] 35 Stupendous Social Networking Facts and Stats
    Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. 10 LinkedIn Statistics and Facts. MediaPost ).
  • HUBSPOT  |  FRIDAY, AUGUST 7, 2015
    [Blog, Linkedin] Decentralized Content Marketing: The Latest Trend We Need to Face
    In the beginning, there were blogs. Then about 500 years passed and there were blogs. The very existence of content marketing was predicated on the ability of any company, anywhere to start a blog. Build as big of an audience as you can to center their attention on your website and your blog, and the conversions will come.
  • HINGE MARKETING  |  FRIDAY, AUGUST 7, 2015
    [Blog, Linkedin] An Introduction to Retargeting: What Is It and How Does It Work?
    With retargeting, you can advertise your brand to website visitors long after they have left your site (the other 98%), with the intention of getting them to return to your site and eventually turning them into a lead. Pixel-based: These ads for your firm will show up on other sites after a visitor has left your site.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Linkedin] 18 Ways To Build Trust Within Your Online Network
    One way is to help other colleagues and site owners in their endeavors online as well. If you are connected on LinkedIn, write a colleague a LinkedIn recommendation. Read a good blog post one of your link building prospects recently wrote and provide an insightful comment. Pressed for time?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Linkedin] How To Create B2B Website Content That Sells
    It’s what drives visitors to your site and converts prospects into leads. Messaging – Answer these four questions regarding what happens when someone first hits your site: Will they know what you do? Blogging is the most effective online marketing tool – more important than social media or any other part of your website.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Linkedin] Why a Blog Can Help in Generating New Business
    Your Blog is a repository of helpful content that can effectively attract a large number of prospective customers. Here are 5 simple steps and suggestions to improve your company’s blog as a major tool for fueling new business leads: 1. Each new blog post is a new opportunity for you to be found online by your best prospects.
  • ANNUITAS  |  TUESDAY, AUGUST 4, 2015
    [Blog, Linkedin] Is Your Content Marketing Missing the Mark?
    Maybe they learn of best practices from LinkedIn groups or narrow their selection sets via vendor web sites. Blog Buyer persona Content content map content marketing Demand Generation StrategyIf one or more of those struck a chord with you, it might be time for a Content Map. What their information needs are at each stage.
  • VIDYARD  |  TUESDAY, AUGUST 4, 2015
    [Blog, Linkedin] The Chronicles of Creating a Thought Leadership Campaign: Solidifying the Idea
    Without sharing, your content is left to wither on your company’s blog page, forgotten. All of the copy and blog posts are replete with rock ‘n’ roll references and wordplay. Most of our buyers are engaging with content on LinkedIn and other places, and exist in a sort of ecosystem that is based around marketing automation.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Blog, Linkedin] The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews
    The main difference between Yelp and these yelpified technology sites is that review sites validate users through means such as LinkedIn and personal interviews, eliminating the fear of fake advertising or competitors trying to attack rivals’ reputations. Business technology purchases are no less important.
  • MARKETING ACTION  |  MONDAY, AUGUST 3, 2015
    [Blog, Linkedin] Buying Marketing Technology: Whose Recommendations Do You Trust?
    You can use the scattershot approach (Twitter, Facebook, LinkedIn groups), but several sites have organized themselves in the manner of cars.com, and you can find concentrated, well-managed reviews of all kinds of technology. appeared first on Marketing Action Blog - Act-On. My husband is an automotive journalist. Or System B?
  • VIDYARD  |  FRIDAY, JULY 31, 2015
    [Blog, Linkedin] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Facebook, Twitter, LinkedIn? Does the solution offer simple publishing to YouTube and social media sites? Blog Marketing TechnologyLike most modern marketing teams, you’re likely investing more resources in online video content than ever before. And why wouldn’t you? It’s the perfect way to inspire, educate, and even entertain.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Blog, Linkedin] How to Get a Bigger Bang from Your Press Releases
    Be sure to include keywords optimized for your website – the same ones as those you’d use in getting your site found in search. Some examples: “Join the conversation on Twitter, circle us on Google+, friend us on Facebook and get to know the company on LinkedIn.” Press releases drew eyes. They were go-tos for information.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Blog, Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. Blog Analytics Lead scoring marketing automation marketing automation skills scoringThis wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog, Linkedin] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. Social media can vastly extend the reach of your site’s content, get it shared and draw more traffic back to your site. Each social media site that you use is a brand embassy , and should represent your home country (i.e. Avoiding “Ready, Fire, Aim”.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Blog, Linkedin] The Top 11 Mistakes Your B2B Website Should Avoid
    With the majority of individuals accessing sites from mobile devices, it's important that you have a responsive site that reflects your brand and keeps the experience consistent—no matter what device is used. 2. If it's too difficult to find a way to contact you, visitors will quickly move on to another site.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Blog, Linkedin] My online influencer research and engagement process
    upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. At least, right now, it’s a one man band. Really big.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Blog, Linkedin] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    Meanwhile, LinkedIn has made significant inroads with marketing executives; cross posting of LinkedIn content to Twitter is up 200% over the past 24 months. As for what content CMOs can publish here it can be: A post that ran on your company's site. post that ran on a 3rd party/industry site. The CMO-CIO Relationship.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Blog, Linkedin] Why Candy Crush is Eating Your Brain
    So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. Casinos, with their infinite variability, are extreme examples but sites that allow users to like and comment on their members’ activities, or where status can be earned with frequency of use, can engage their communities very effectively.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Blog, Linkedin] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Make your site responsive, so it will automatically optimize for whatever device the user is accessing it from, and make sure the navigation is easy to use and the content is readily digestible. B2B Online Marketing Blog Brand Management branding campaigns design marketing uxFresh Colors and a New Logo. Sleek Design / UX.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Blog, Linkedin] How to Get a Personalized Assessment of Your Website [Free Tool]
    Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. We’ll assess your site's page size, page requests, page speed, and more. SEO: Your site has to be easy to discover. How'd you do?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blog, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. Blog Posts. where do I stop?
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Blog, Linkedin] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    However, here is a possible winning ‘formula’—see this Infographic from LinkedIn. Email, company website, mobile site and company blog are among the top 4 digital channels for personalization according to the figures seen in the Econsultancy Briefing. Chet wanted to pitch to Charlie that they start marketing at trade shows.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Blog, Linkedin] 17 Excellent Email and Mobile Marketing Stats and Facts
    Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. •  Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Blog, Linkedin] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 1) Status Updates. Publish an article.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Blog, Linkedin] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    Facebook and Twitter users, for example, are extremely receptive to photos and videos – users of these sites consume lots of them. LinkedIn, too, is friendly to videos and slideshows, and increasingly it’s a good place for blogs, as well as Twitter-like commentary. Sometimes this is the case, but not always.
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Blog, Linkedin] Put The Phone Down – I’m Not Ready
    According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information). Seriously.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Blog, Linkedin] Simply Put: Simplicity Is a Strategy
    Consumers were vocal about the faults of the companies at the bottom of the Simplicity Index: LinkedIn: “I can’t figure out why it’s really helpful,” comments one US respondent. The post Simply Put: Simplicity Is a Strategy appeared first on Marketing Action Blog - Act-On. “…A condition of complete simplicity. Removing friction.
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Blog, Linkedin] Top 10 Strategies for Marketing Technology Services
    In contrast, only 55% of technology services firms are updating their sites this frequently. If writing blog posts on relevant topics and issues are having an impact on your business, continue to invest in your blog. Blog on Topics that Generate Leads. So many leads, so little time. Not you? Determine Your Website Offers.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 14, 2015
    [Blog, Linkedin] How To Maintain Website Content Post Launch
    But, there are always lingering questions during and after the process of writing site content for a new web initiative. Whether this is your business’ first site, or tenth remodel, you should constantly be thinking of better ways to display and organize content to provide the best user experience. Resources are Key. Happy writing!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Blog, Linkedin] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    In addition to giving customers a segmented look at your content, it could increase the time spent on your site (through discovery of other pages) and more importantly, spread your influence as an organization. As someone who truly appreciates the art (and differentiation ) of news writing and blogging, this one took me a while to warm up to.
  • WINDMILL NETWORKING  |  MONDAY, JULY 13, 2015
    [Blog, Linkedin] Six Innovative Ways This Resort Used Social Media to Increase Bookings 30%
    This luxury hotel features spacious rooms with amazing views, several on-site restaurant and bar options, multiple […]. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal Schaffer.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Blog, Linkedin] 7 Common Content Marketing Mistakes And How to Avoid Them
    Shopkeep, a point of sale system for small businesses, finds its  blog  content topics by going straight to the source. For the company’s customer base,  brands that published 16+ blog posts per month received about 4.5X Creating great content isn’t enough to get your site to the top of search results. Hollywood Photo credit.
  • HINGE MARKETING  |  THURSDAY, JULY 9, 2015
    [Blog, Linkedin] Connecting With Your Audiences By Humanizing Your Accounting Firm’s Website
    And often, looking at a CPA firm’s website is a lot like studying the code beneath the site: lots of jargon and numbers, with none of it showing you what you really need to see. When prospects come to your site, this educational and straightforward content will build trust in and the credibility of your firm. How Hinge Can Help.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog, Linkedin] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Online social sites such as LinkedIn, Network After Work, and Meetup can facilitate your search for such events. Yes, you read that correctly.) Though I wasn’t able to meet this mystery person, I remained intrigued by the title. Otherwise, you won’t be memorable. Put Yourself out There. Really, it is! The key is to stay connected. 2.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Blog, Linkedin] 7 Reasons Why Your Website Isn’t Performing
    While good for people who don’t know anything about Inbound, they're rather redundant to those who have already made the switch and designed their site with conversions in mind. How to Diagnose: Utilize Google Webmaster Tools to see if there are any crawl errors making it so that people can’t easily find different parts of your site.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Blog, Linkedin] A Mindset Shift for AEC Professionals
    Make sure your site is mobile-friendly , too—appearing legible and attractive viewed on every device from a laptop to a smartphone. An overly busy or text-heavy site diminishes your content and message, but a simple layout lets your images and identity shine. Here are a few kinds of content to leverage: Blogs. Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Blog, Linkedin] 4 Steps For Improving Your Success Rate Asking for Links
    Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. If target organizations use platforms like Facebook and LinkedIn for content marketing distribution, it makes sense to maintain a level supporting activity in those networks too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Blog, Linkedin] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. You get the point. Really. The goal of inbound marketing. The game is changing. Really.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Blog, Linkedin] SEO for Alternative Content Types, Part 5: Questions and Answers
    In this five-part blog series, you’ll get expert insights and best practices for developing the right types of content for your brand and making sure they get discovered by your target audiences. Sharing Videos on LinkedIn. THORIN:  A listener is asking about posting videos to LinkedIn. THORIN MCGEE: Kevin, thank you very much.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Blog, Linkedin] The Emotional Role of Social Media Sharing
    Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. Wade can show you how to spark an emotional reaction, get the reader's attention, and create action that drives traffic to your site through social media. If there is anyone that knows social, Mark does.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Blog, Linkedin] Business Blogging as an Equalizer for Small and Medium Businesses
    One of the most powerful ways to harness the power of content marketing is through a business blog. According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. So how does a small or medium business make it into the 10K Business Blogging Club? Implement a Blogging Strategy.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Blog, Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    In addition to speaking engagements – which physically put you in front of a crowd – you can also use your firm’s blog and the articles you publish in other publications to increase your visibility. Your blog infrastructure combined with your CRM and tracking tools play an important role in enabling you to become visible.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Blog, Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. The Blog Post Compilation Ebook. The Audio/Video Compilation Site Page. Not sure?
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Blog, Linkedin] A guide to content curation. Where can I find shareable social content?
    Alltop – this site pulls together loads of content from different authors and lists it alphabetically. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Their made-up homonym , not mine.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Blog, Linkedin] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Check out the before/after, and what I did to create it, in this blog post. Visual content is in high demand. templates.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Blog, Linkedin] Key Components of a Technology Firm Lead Generation Website
    Each page of your site should be designed with a distinct purpose and specific goal in mind. It’s important to pay attention to how you are guiding a user through your site. Just remember to make sure each image you include on your website stays true to your firm’s brand so your site can remain consistent. Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Blog, Linkedin] How To Get Publishers to Open Your Link Building Requests
    As I thought more about my answer I realized that the practice of successfully “asking for links” boils down to two core components: First, getting people (IE, site owners, publishers, etc) to be receptive to answering a link building request. Site owners and publishers are much more savvy about why people ask for links.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blog, Linkedin] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Blog, Linkedin] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    The new site also focuses on delivering high value content to HR professionals who are researching solutions to talent management pain points. To ensure quality SEO for the site, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy Profile Internationals products and services.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Blog, Linkedin] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    The new site also focuses on delivering high value content to HR professionals who are researching solutions to talent management pain points. To ensure quality SEO for the site, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy Profile Internationals products and services.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Blog, Linkedin] 34 Compelling Content Marketing Stats and Facts
    And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. •  Make email a key component. – Blogs (62%).
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] How To Get A Positive Return On Your Marketing Investment
    Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Connect with him on LinkedIn.
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] Get in the Habit of Consistently Creating Content With These 7 Steps
    Companies that blog at least 11 times a month get almost three times the traffic as those that blog only once a month. Your customer base is a good place to start, but check out your competition’s blogs as well. Not all of your ideas will work as blog posts. Habits don’t form overnight — especially the good ones.
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] Where Is Your Audience?
    When people think of Social Media, they think of Facebook , Youtube , Linkedin , Twitter etc, but there is so much more than that! Social Bookmarking sites like StumbleUpon and Delicious are great ways to drive targeted traffic to your website. appeared first on Content Marketing, Virally Blog. Send Out Surveys.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] 17 Content Marketing Tips For Any Size Budget
    Turn your email outbox into blog posts. Embed the SlideShare into a blog post summary. Turn every video your company has ever made into blog posts and embed the videos. Turn your gated campaign assets into summary blog posts. When I started the SAP Business Innovation site, I had no content budget. Blogs.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Blog, Linkedin] Which Social Network Should You Advertise On?
    Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. 1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Blog, Linkedin] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    Here are some tips content marketers can use to hook and subsequently engage readers: Create strong blog post titles. Read more about good content marketing storytelling: 12 Quick Tips for Writing Better Blog Posts. Related articles section (at the end of news or blog posts). B2B Online Marketing Blog Content Marketing
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blog, Linkedin] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Like John Jantsch in “How To Blog And Why Every Salesperson Should,” I too “believe that the art of selling has turned from outbound to inbound, just as surely as the art of marketing has.” Then, either (have someone) set up a simple WordPress blog, or get a profile on something like About.me. But it worked.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Blog, Linkedin] Top 20 Content Marketing Blogs You Should Read Every Day
    What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. For real.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Linkedin] How to Build an Email Newsletter that Wins Business
    With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. On Google+ or LinkedIn?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Linkedin] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 3, 2015
    [Blog, Linkedin] A Crash Course in Tumblr for B2B Marketers
    Could this be another Business 2 Community or even something like LinkedIn’s publishing platform? Tumblr is a micro-blogging platform.  It can be a great way to drive traffic to your site. It’s blogging for people who are tired of using WordPress. Those blogs have published 112.0 LinkedIn? You got it. Yet.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [Blog, Linkedin] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Blog, Linkedin] Internet marketing abhors a closed door so open a window
    Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. thought now).
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] The New Digital Climate: AdTech and MarTech Join Forces
    Retargeting simply means that if a consumer visits a site but does not complete the desired activity or action, you can then retarget them throughout the web to encourage them to come back to your site and reengage. Check back with the Marketo blog this Friday, June 5th where I’ll dive deeper into the concept of reactivation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] What are the best social media platforms for your business?
    However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Yahoo Answers — A lot of people still love to visit old school forums and Q&A sites like Yahoo Answers. Recent research from Edison suggests that more people visit forums than blogs. Slideshare — I wrote a blog post.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram  (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] 10 Tips for Getting Long-Term Traffic to Your Content
    Most of us publish blog posts the same way. We'll excitedly watch as we see a burst of new traffic to our site. If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. First, you should look in your analytics to see the best day is to publish your blog content.
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Blog, Linkedin] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. expected the B2B number to be lower given the consumer-leaning nature of the Facebook site. join the mainstream). Zuck Knows Social.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Blog, Linkedin] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Bringing It Home.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Blog, Linkedin] 3 Reasons Why Mobile Matters for Professional Services
    If a mobile user is trying to consume your content and becomes frustrated by your website that isn’t mobile-friendly, they aren’t likely to just wait until they can get to a computer to check out your site again. Google Now Favors Mobile-Friendly Sites And Bing is soon to follow. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Blog, Linkedin] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million. million. million.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Blog, Linkedin] Content Marketing: How This Software Company Achieved More with Less
    They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. 2. Moved from more frequent, shorter blogs to weekly, longer blog posts. Those that allocated more got greater results.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Blog, Linkedin] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] Why you need to re-evaluate the design of your blog
    Mark Schaefer talks about this in The Content Code. “If your site looks trashy … well … it might be time for a refresh!”. If your site stinks on mobile, you’re not only fighting frustrated readers, but also Google! Google has implemented a new algorithm that penalizes sites it considers unfriendly to mobile devices. Or a laptop?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Read industry news, related blog posts, and current research. and I thought, “I’m guessing the answer is yes.” It made me think that it might be helpful to other marketing content creators if I wrote a blog post about the ways I keep the ideas coming. Which terms are they using to search your site? Take heart… you’re not alone.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. Please join the conversation online at LinkedIn , Facebook  & Twitter using hashtag #B2Awards. PHOENIX, Ariz., About KEO Marketing. For more information visit www.keomarketing.com.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] 10 Resources to Help You Teach Inbound Marketing
    Ask friends of friends, or do a little research on LinkedIn. Videos on their site as the time of this writing include how to recover link equity, keyword research, and using Moz analytics. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups. Truthfully, this change can be tough.
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