[Blog, Linkedin] 9 Genius Examples of Empathetic Content Marketing in Action
    Taking customers inside the factory and showing them every part of the process -- with a human face -- assures them that they can consume these products with peace of mind. 2) LinkedIn. LinkedIn Marketing Solutions is all about mobilizing marketers to grow their audience, create more effective content, and, ultimately, achieve their goals.
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
    [Blog, Linkedin] So You Want to Create Content That Actually Converts?
    From there, you can begin to develop patterns and trends in the data.  Is there a particular blog post (or set of posts) that consistently drives conversions?  If so, take a look at the content of that post: What is it covering?  B2B Online Marketing Blog Content Marketing b2b content marketing content conversion content marketing
    [Blog, Linkedin] HR and social media: 7 Ways HR needs to act like marketing
    Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Who owns the company presence on these sites? And yet, on nearly every HR-oriented site I viewed, these opportunities were lost. By Mark Schaefer. Success may not come through a brilliant strategy or new technology.
    [Blog, Linkedin] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. He is a fantastic speaker and worth connecting with on LinkedIn. Over Below is an interview with a true marketing thought leader. This is easy.
    [Blog, Linkedin] Earned-media micro-influencer marketing master class
    Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 theses from  The Cluetrain Manifesto ). Track using site analytics tools.
    [Blog, Linkedin] 20 Content Marketing Tools to Rely on From Start to Finish
    Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site. Nearly 3 million blog posts are created every day. Here are 20 of my favorites. Tools for Topic Generation. Pocket.
    [Blog, Linkedin] 7 key takeaways from The State of Inbound 2016
    Marketers are clearly focused on achieving their business objectives and monetising opportunities, trying to increase number of leads, site traffic and revenue from existing customers. Growing SEO presence and blog content creation are key priorities for inbound marketing projects. Podcasts are also increasing in popularity.
    [Blog, Linkedin] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. Do they prefer videos, whitepapers, blog posts, or infographics? Respond by posting content to your social media sites that speaks directly to those needs and explains how your products or services can help. .
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Blog, Linkedin] Hiring the Perfect Person to Run Your Social Media
    They have built a decent presence on the big social sites, with footprints on the smaller social sites. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. If so, you’re not alone.
    [Blog, Linkedin] 4 B2B Marketing Strategies for Lead Generation
    Increasing overall site traffic is good; generating leads from this traffic is great. This may seem like an obvious one, but you’d be surprised how many sites I see lacking key elements for conversion. For example, a few of my clients use CTAs (like the below) on the bottom of blog posts to drive leads. Engage on Social Media.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. For more details, see our blog post, “ 10 Best Practices for Mobile-Friendly Emails.”. See our blog post, “ The Perils of Email List Buying – Rookie Mistakes 101.”. 5. LinkedIn is a separate system.
    [Blog, Linkedin] Contactually is a flawed secret weapon
    As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. While online influencer marketing  is my  raison d’être, business development is my new jam. Nothing’s perfect. Like this post?
    [Blog, Linkedin] The Secret Ingredient to Effective B2B Content Marketing Performance
    While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. Relationship Development Across Targeted Publisher Sites. Final Thoughts.
    [Blog, Linkedin] Ask a Content Guy: How Do I Monetize My Content Marketing?
    All of these programs would normally come with a five-figure price tag, but since we also have an influential magazine and blog, we’re able to get them for free. They’re dark agents, taking advantage of cash-strapped writers and paying them to poison the sites they work for. It turns out they’re not. Monetization!
    [Blog, Linkedin] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    LinkedIn has proven to be a winning platform for many B2B companies. But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given. LinkedIn offers metrics for organic posts, too.
    [Blog, Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    With the right approach, your site can generate job orders and placements day in and day out! When somebody comes to your website they should absolutely love the fact that they are on your site more than any other site that they’ve been to. It comes down to the overall display of the site. Video Transcript. Maybe?
    [Blog, Linkedin] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
    [Blog, Linkedin] Marketing Guru Covers: Social Posting and Targeting
    Facebook is mainly geared toward B2C marketing, although some B2B marketing does take place on the site. In fact, this is the top social network for B2C marketing since consumers spend most of their online social time on the site. Still, B2B companies use the site to show off their human sides. LinkedIn. Facebook.
    [Blog, Linkedin] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. Now, that experience is impacting social media posts, press releases, and blog posts in a detrimental way. Know the feeling?
    [Blog, Linkedin] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Auditing your SEO.
    [Blog, Linkedin] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Auditing your SEO.
    [Blog, Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
    [Blog, Linkedin] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    Brokerage sites also looking to grab consumer interest were likewise creating some material around the ACA, but much of it was actually geared in the opposite direction. For some, this meant a “get a quote” call to action on the site, but for most this meant speaking to their insurance brokers about Anthem. Did it pay off?
    [Blog, Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. These are often your best leads.
    [Blog, Linkedin] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Are Your Posts Working? What Does Your Audience Look Like?
    [Blog, Linkedin] 20 Examples of Social Proof in Action
    This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. 2) Celebrity Social Proof. Copyblogger has a fantastic blog , and they use the CTA above to get readers to subscribe by encouraging them to join a larger community of people with shared interests. Score.). 10) Yelp.
    [Blog, Linkedin] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    He went on to explain this example: If you have $1K to spend on social media advertising, and your blog puts out 10 posts a month, the worst thing could do is split the money up and use $100 to promote each post. How important is it to publish content on external sites like Medium or LinkedIn? Consumers' habits were evolving.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Blog, Linkedin] 7 Ways to Create More Interesting Content for Your Blog
    And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. The blog post captured large amounts of attention and generated high engagement, with 248 comments. Blogging is all about relationships.
    [Blog, Linkedin] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6 B2B Online Marketing Blog Content Marketing b2b content marketing content marketinghowever.
    [Blog, Linkedin] Multi-Touch Attribution, A Full User Debrief
    And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. When a first-timer arrives on a company site, the site “cookies” them by assigning their digital signature with a sort of tracking beacon. What is multi-touch attribution?
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Blog, Linkedin] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. This therefore gives them the power to attract the attention of a widespread audience, drive more traffic to the corporate site, and in turn produce a higher return on investment (ROI). But this race gets very tiring.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Blog, Linkedin] See What Content Marketing Success Truly Looks Like
    Platform – Lincoln Electric’s decision to create a lifestyle-focused print magazine was unique in the industry, helping it stand out from competitors who relied on blogs or other digital media channels to get their messages out. Average LinkedIn click-through rates and engagement rates nearly tripled industry benchmarks. Imprint.
    [Blog, Linkedin] How to Create an Engaging and Effective Presentation
    could talk for a long time about audience, and in fact I will in an upcoming blog – so more on this later. This could be on your company’s video library site, or YouTube or Vimeo, for instance. Maybe you can take the transcript – or your speaker’s notes – and transcribe them into a blog (or three). How wrong I have been. SINGLE.
    [Blog, Linkedin] 18 of the Best Personal Websites We've Ever Seen
    Maybe your LinkedIn profile. Whether you create a single-page site or a larger portfolio, the web resume serves as a more personalized option for sharing information and demonstrating your technological skills -- and it can be used by all types of job seekers. Blogs. Best Practices for Blogs. Ah, the job search. Resumes.
    [Blog, Linkedin] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    Here are some ideas for your 15 social media minutes for the first couple weeks: Day 1: Take a look at one of these popular lists of social media sites and identify a couple places of interest as a starting point. If it turns out you don’t really like the site, go back to the lists from Day 1 and select some other place to go.
    [Blog, Linkedin] Lead Nurturing for Higher Education: Best Practices
    You might have an email released on a Monday that details a new student orientation event scheduled in the upcoming weeks, and then follow up in the proceeding days with social media posts with calls to action back to a website blog post detailing the specifics of the upcoming event. Linking Up on LinkedIn. Automate Your Efforts.
    [Blog, Linkedin] Everything You Need To Know About Marketing Attribution
    This could be an organic search that results in a click on one of your articles, a click on a LinkedIn ad, or an interaction at a trade show conference. The ad took me to a blog post that explained some of the benefits of marketing boats. She browsed the site and then downloaded an ebook on the benefits of marketing boats.
    [Blog, Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Click here to read the post on the Biznology.com blog. Now, how do these topics relate back to driving demand for LinkedIn profile makeovers?
    [Blog, Linkedin] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    For more fun McCoyisms, check out this site.). Read any blog posts or articles your guest has written relating to the subject. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. By Kerry Gorgone, {grow} Contributing Columnist. You get the idea. Study up. But don’t.
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Blog, Linkedin] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    One of the hallmarks of any job is keeping up with the industry and making sure you know what is trending. I see these questions come up repeatedly in job descriptions, interviews, or conversations with peers: “What are your favorite digital marketing sites?”. What is the best new media site out there, and why?”. And it’s true. Sept 1.
    [Blog, Linkedin] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    It’s strangely easy to forget that those “users” and “site visitors” that marketers talk about—*guilty*—are actual human beings with passions and pet peeves, ambitions and outrage. What other industry blogs do you read, and why? Do you publish through LinkedIn? Without it, I’d be guessing.
    [Blog, Linkedin] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. Answer related questions on Q&A sites and in relevant online forums.
    [Blog, Linkedin] 20 Ideas to super-charge your social media network
    Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Connect with contacts on Facebook, LinkedIn, and other social media platforms. By Mark W. Schaefer. Why Twitter?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Blog, Linkedin] How to Tie Your Content Marketing into Your Account-Based Marketing
    Sign up for the LinkedIn groups they’re on. LinkedIn advertising does not. Follow your target accounts off social: Sign up for their blogs and email lists. For instance, if you’re analyzing a particular tactic on your blog, use their work as an example. Account-based marketing is having quite the run lately. It is.
    [Blog, Linkedin] Crafting the Perfect Social Posts – Part 2
    The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. Let’s see what they recommend. Facebook. Twitter. Pinterest. tumblr.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Blog, Linkedin] 5 Content Marketing Lessons from David Ogilvy
    For example, you may want to play with elements on the page, such as the “suggested posts” at the end of a blog. If you check out popular sites such as QuickSprout , Unbounce and Copy Hackers , you’ll find that all their content is longer (and generally performs well). 5. Maybe it’s a targeted LinkedIn group or Twitter.
    [Blog, Linkedin] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    LinkedIn’s analysis of its user data, which highlights the most common skills listed on the user profiles of marketers and the most in-demand skills specified by marketing employers, reveals that companies are seeking a combination of tangible technical skills like SEO and creative skills like marketing strategy. Share them below!
    [Blog, Linkedin] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. This content can take the form of a blog or even a whole library of educational content. Organic search?
    [Blog, Linkedin] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Blog, Linkedin] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. Advertising on LinkedIn.
    [Blog, Linkedin] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Awesome!
    [Blog, Linkedin] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 Theses from  The Cluetrain Manifesto ). Track using site analytics tools.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Blog, Linkedin] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. The site looks great on mobile devices also, which was a real priority for us.”.
    [Blog, Linkedin] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with  each day. . 10 Examples of Highly Impactful LinkedIn Profiles. Format. Length.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Blog, Linkedin] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Usually I’ll publish once on Facebook , LinkedIn and Google+. Give yourself an extra couple of seconds to go into Buffer (or whatever you’re using) and brush up the LinkedIn, Facebook, and Google+ posts so they are suited to those platforms. For example, don’t use hashtags on LinkedIn. It’s significant, too. Ready? Steady?
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Blog, Linkedin] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    We don’t yet know who is viewing our site, clicking our display ads, or following a link to our content. Examples of common first touch touchpoints: Click on a social post linked to a blog article. Direct referral to the company site’s home page. True, Anonymous First Touch. What Does “True, Anonymous” First Touch Mean? Social.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Blog, Linkedin] How to Hire the Perfect Person to Run Your SEO
    Use job posting sites to help get the word out as well. LinkedIn ads have served me well for several years. Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. References on a resume or LinkedIn recommendations are a good place to look. Job Description. Certainly!
    [Blog, Linkedin] Why it’s OK to be a social media guru
    person with a LinkedIn title of “social media guru” recently asked me how to set up a blog. We need to remember what it is like to be young. I was nearly 50 when I blogged for the first time, and you know what? By Mark W. Schaefer. One recent one by Scott Monty on his amazing new podcas t was darn near poetic!
    [Blog, Linkedin] Introducing the Definitive Guide to Social Media Marketing
    Facebook, LinkedIn, and Twitter). These links can come from a variety of activities, but social media marketing offers marketers a relatively simple way to earn links by delivering relevant, shareable content to their followers that links back to their site. For If not, you’re missing out on a huge audience base. Increase Demand.
    [Blog, Linkedin] Blog2Social removes all social sharing pain
    You know all the hell I go through every time I publish a blog post ? The process I go into in great depth on  If you post it will they come (to read your blog)? It doesn’t bog down my own site and you don’t need to rely on Crontab to schedule your posts. The hell I will go through after I hit submit on this post?
    [Blog, Linkedin] The 28 Best Influencer Marketing Tools
    Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Showcase reviews:  Social Media Today, BuzzBlogger, Entrepreneur, StoreYa Blog, Rebekah Radice.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Blog, Linkedin] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Let’s say you go shopping at Nordstrom.com: You make a purchase, or you browse items on the Nordstrom site. Then, Anne goes to LinkedIn to follow this company. The post Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director appeared first on Kapost Content Marketing Blog. for optimal ROI.
    [Blog, Linkedin] How to Turn Your Blog into a Lead Generating Machine
    But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?
    [Blog, Linkedin] 62 Experts Share Their #1 Actionable SEO Technique
    Then I analyze the competition and quality of the sites that are currently ranking. With all of this in place, it will make it much easier and more effective when trying to build backlinks and references back to the site. You can see a working example of this in my make money blogging guide. Do On-Site Optimization.
    [Blog, Linkedin] The Top 10 Free Content Analytics Tools
    As KISSmetrics points out , one of Google Analytics’ best features—especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. The first is heat maps, which track where visitors click on your site. Bit.ly.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Blog, Linkedin] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR. What happened in September?
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Blog, Linkedin] 7 SEO Tactics Most Marketers Ignore
    Search engine traffic matters – it makes up 51% of visits to most sites , according to BrightEdge. They’ll get you far more traffic to your site and give you a nice edge on your competition, too. 1. Here are a few techniques for doing that: Add links to these pages from some of the high-authority pages on your site. Reddit.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Blog, Linkedin] SEO: The Skill Set Every Marketer Must Have
    It was the “wizard behind the curtain,” that one guy (or gal) on your web team who knew exactly how to get your site to rank highly in the search engines. SEO is now less about keywords & technical hacks, and more about overall site design, creating useful content along with a great user experience. Blog Feed SEO
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Blog, Linkedin] 5 Powerful Techniques To Boost Your Content Marketing
    As an example, many people pump out a lot of blog posts in a very short amount of time. basic blog template could be a headline, introduction, point, point, point, conclusion. Think outside the blog post box. Many businesses make the assumption that blogs are the major way to go when creating a solid content marketing plan.
    [Blog, Linkedin] Finally, the truth about social media and customer engagement
    When I write a blog post people love, I still get a ton of engagement on Twitter. I get comments on my blog. I may even get an email with an observation or a question about what I wrote. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Blog, Linkedin] The 9 Circles of B2B Marketing Hell
    Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors. Developing outrageous headlines for blog posts or ad copy for landing pages, might drive a lot of traffic, but that feeling of success is temporary and provides limited business value.
    [Blog, Linkedin] 13 Suggestions for Content Marketing Inspiration
    After trying some or all of the suggestions above, a thorough audit of your site content might show gaps that should be filled. Skim through related LinkedIn groups for chatter about topics folks in other parts of the country (possibly in companies bigger or smaller than yours) are faced with. The undeveloped kernel is a type of node.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Blog, Linkedin] If you post it will they come?
    across HootSuite as well, across very similar sites and properties, but with some edits and changes, then I’ll send them off to AutoSchedule. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. I work harder promoting my online content than I do writing the posts themselves. Like this post?
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Blog, Linkedin] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. For most companies, it's typically one of the most-visited site pages. Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Blog, Linkedin] From Scratch: Four (Free) List Building Strategies
    If you spend much time online at all, especially reading blogs, you’re likely to be bombarded with requests for your email. But we’re seeing a lot of testing in action for email capture, including: Site header. Blog bylines. Inside blog content. In your blog author’s bio. In this post, we’ll cover the first four.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Blog, Linkedin] 7 Ways to Attract B2B Buyers With Mobile Marketing
    This article was posted as a Guest Blog Post by our affiliates at  Trumpia. . Instead, companies need to use optimized web site designs so that their pages fit on any screen. Use popular apps, like Facebook and LinkedIn, to address an audience that loves to browse content. Design Responsive Emails. Build an App.
  • LEAD LIAISON  |  FRIDAY, JULY 15, 2016
    [Blog, Linkedin] 7 Ways to Attract B2B Buyers With Mobile Marketing
    This article was posted as a Guest Blog Post by our affiliates at  Trumpia. . Instead, companies need to use optimized web site designs so that their pages fit on any screen. Use popular apps, like Facebook and LinkedIn, to address an audience that loves to browse content. Design Responsive Emails. Build an App.
    [Blog, Linkedin] Why Your Brand’s Content Strategy Should Cover the News
    Content marketing is typically thought of as how-to articles, listicles, or blog posts. Since 2013, three of eight networks included in the Pew study have logged increases in the proportion of users who get news on those platforms: Facebook, Instagram, and LinkedIn. Newsy content can go a long way on social media. Going In-House.
    [Blog, Linkedin] Talent Acquisition: How to Develop an Effective Strategy for Your Professional Services Firm
    Many firms use LinkedIn and Twitter for business development and Facebook to convey their culture. That means exposing it to the right audience through speaking, writing, blogging, and opening dialogs through various channels. Of course, there’s no shortage of paid recruiting sites. That’s true. And that’s also true. Research.
  • CAPTORA  |  MONDAY, JULY 11, 2016
    [Blog, Linkedin] 14 Hacks for Improving Your B2B Paid Social Campaigns
    In Q1 of 2016, LinkedIn reportedly grew from 414 million to 433 million users. LinkedIn. If you’ve had feelings of frustration at the targeting options on LinkedIn, you’re not alone. Regardless of our LinkedIn campaign goals, we’ve seen far better results by promoting posts over using the Text Ads. Twitter. Nix Text Ads.
  • HUBSPOT  |  MONDAY, JULY 11, 2016
    [Blog, Linkedin] What 3,000+ Job Postings Taught Us About Today's Content Marketers
    At the very least, content marketers must have a basic understanding of SEO tactics like keyword analysis, link building, and on-site and off-site optimization in order to create and execute successful campaigns and strategies. Do you have what it takes to succeed in today's modern marketing world? Technical Skills. Creative Skills.
    [Blog, Linkedin] What’s new in content marketing?
    According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. This means sites housing one-dimensional content will be completely overlooked. Blog Content. Creating content and posting to your company’s blog is one of the best ways to reach consumers. Automated Content.
  • WRITTENT  |  TUESDAY, JULY 5, 2016
    [Blog, Linkedin] 25 Experts Share Top 3 Content Marketing Trends for 2017
    More niche content – with the escalating arms race, and the massive volumes of content being created on a daily basis (2+ million blog posts per day), it’s getting more and more expensive and time-consuming to create content. Follow Michael on Twitter (@ BrennerMichael ) and connect with him on LinkedIn. According to 25 Experts). A.
    [Blog, Linkedin] Ask a Content Guy: Where Should I Distribute My Content Marketing?
    Today, we’re tacking your content distribution questions, which seems appropriate since media Twitter is still having a collective freakout about Facebook’s decision to deprioritize content sites in the News Feed. Facebook, Twitter, and LinkedIn are requisites for most companies. Whew, I feel better. Ruth, Cambridge.
    [Blog, Linkedin] Mobile Myth Busting: How to Write Great Content for Mobile
    This is about more than simply making your site mobile responsive. If you’re writing a blog post, don’t begin with a meandering anecdote or mobile-users might never scroll down to the meat and potatoes of your article. Follow Sophorn on Twitter , LinkedIn , Facebook and Google+. ” Image Source. Image Source.
    [Blog, Linkedin] Interactive Content Marketing Weekly Roundup: June 27 - July 1
    Every week, we’ll be providing a digest of what we published on Medium, what was published out on the web on other sites, and what we posted right here on our very own blog to make sure you get the latest news and info of what’s going on in your industry. What’s the latest in the interactive content marketing world? Better Leads.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2016
    [Blog, Linkedin] Why Content Marketing Volume is Increasing but Engagement Isn't (and What You Can Do About It)
    For example, if your customers enjoy commenting on LinkedIn posts and sharing articles on Facebook, you can retarget them in these places based on what they are already interested in. But if you limit your blog posts to half the length of a typical blog, you’ll see an increase in lingering visitors and potential conversions.
  • JUNTA 42  |  WEDNESDAY, JUNE 29, 2016
    [Blog, Linkedin] LinkedIn Purchase Will Spark Brands into Buying Media Companies
    Microsoft acquires LinkedIn. A few weeks back, Microsoft agreed to acquire LinkedIn for $26.2 LinkedIn CEO Jeff Weiner talked about the synergies between the two companies, from scaling MS Office to online training to redefining social selling. HANDPICKED RELATED CONTENT: How to Get 200+ New Subscribers From 1 LinkedIn Article.
  • IKO-SYSTEMS  |  TUESDAY, JUNE 28, 2016
    [Blog, Linkedin] The 15 Guidelines That Will Unfreeze Your Cold Emails
    – Link to your blog post. Thank social media and minimal blog designs for this. A few layout tips: – Use a default type, color, and size. – Your LinkedIn profile. – Company blog (optional). Be sure to greet them with a well-designed, relevant, and informative site. #14 Email at the Right Times.
    [Blog, Linkedin] Top 10 Advantages of Online Marketing for Professional Services
    For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.
    [Blog, Linkedin] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Tim Urban, founder of the blog Wait But Why , represents the story side of the fusion taking place in business today. The site’s news block struggled to generate sustained interest. LinkedIn’s direct publishing platform and Flipboard curation as a way to increase referral traffic. However, the content space is noisy.
    [Blog, Linkedin] B2B Content Marketing and the End of the Company Blog
    The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. Only 23 percent of Buzzfeed’s traffic comes directly to its site or owned apps.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Blog, Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    While a full resume checklist warrants a blog post of its own , one tip I will highlight is taking the time to match the wording of your resume and cover letter to the position you're applying to. Let's take a look at the listing for a blogging position on our content team as an example (and did I mention, we're hiring ?): Not so fast.
    [Blog, Linkedin] What Is the ROI of Native Video Ads in 2016?
    Company blogs, websites, downloadable white papers and case studies, social media: All of these enabled discovery possibilities, giving consumers the feeling that they were in the driver’s seat. To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. Waiting to Be Discovered.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Blog, Linkedin] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Blog, Linkedin] How to Master Local Lead Generation
    By optimizing your site to fit the needs of your local audience, it’s more likely that your page will rank well in local online searches. Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. regularly updated site is also SEO-friendly.
    [Blog, Linkedin] The 24 Best Online Writing Tools and Apps
    Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. ” — Blogging Wizard.
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