• MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog, Linkedin] 10 Things B2B Marketers Should be Doing on LinkedIn
    'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now. 4.    Publish on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog, Linkedin] Your social media strategy plan: Where do you START?
    If your strategy is to establish a voice of authority (you should) and have an opportunity for massive reach, Facebook posts or LinkedIn updates probably aren’t going to cut it. For most businesses, this means a blog, a podcast, a video series, or perhaps a combination. It must start with … 1. In a word, “everything.”
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Blog, Linkedin] Digital Marketing – What Are The Top Goals And Challenges?
    Site search technology. Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog, Linkedin] The 3 Factors That Drive Content Marketing Success
    Then I use my speaker notes to create a blog post that links to or embeds that content, like here. When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So Even time on site and social sharing don’t go far enough. You Know I Love My Job! So this is nothing new.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Linkedin] Mizuno running long tail outreach marketing case study
    Every Blog is Sacred. With the long tail, “all the other blogs,” we dig deep. If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Linkedin] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    'Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? You’ve launched a blog for your B2B company. The blog posts are helpful and educational. The site traffic is increasing and you’re generating high-quality leads. Fear not. Congratulations!
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Blog, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    the most common social media sites. Million Dollar Tweets If you think micro-blog social media. sites are just a random smattering. blogs and online communities. frequently use social media sites like. LinkedIn, Twitter, and Facebook to share. primary thought leadership from blogs. media site.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Linkedin] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Would you believe me?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Linkedin] Is Content Marketing A Sustainable Marketing Strategy?
    On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “ Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” He And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Always has.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Linkedin] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising. Blog Marketing Metrics While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog, Linkedin] SMX East 2014 Preview: Competitive Research for SEO
    The source code of a site can be an absolute wealth of information. It may also give you some ideas on things that you can try on your own site. This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? So how did they do it?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog, Linkedin] We’ve Always Done it That Way!
    ” Friendly website  - If you count on your website as a way of selling your brand, come at it from a customer’s perspective and make sure that your site is responsive (have different versions for smart phones and tablets). If you’re in specific market segments, join and participate in the conversations ( LinkedIn ).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Blog, Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
    Whether you''re looking to spice up an email, blog post, or site page, an animated GIF is a great way to create some visual excitement without having to bust out the video camera and editing software. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog, Linkedin] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. That''s what happens often in LinkedIn Groups. Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Blog, Linkedin] 20 Amazing Examples Of Brand Content Marketing Hubs
    But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Linkedin] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website. On LinkedIn or Twitter? Teach.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Linkedin] The Hidden Costs of Content Marketing
    How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? Content Marketing B2B marketing bizmarketer content marketing Elizabeth Williams linkedin sales squirrels 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more. Uh oh.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Blog, Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Our show distribution network kept growing and growing to sites like Business@Community.com and SocialMediaToday.com. All of the shows at the show site disappeared. 'My TV Show is definitely coming back, but I don’t know when.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog, Linkedin] 8 Clever Ways to Triple Your Content Output (and Traffic)
    'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. 1) Turn Blog Content Into an Infographic. Thanks LinkedIn! link].
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Blog, Linkedin] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Blog, Linkedin] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. B2B topics; lead nurturing, native advertising, LinkedIn advertising. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Blog, Linkedin] In content creation overload? Here’s what to do.
    Here’s how repurposing old blog posts can simplify your life. ” It’s not enough to write an occasional blog post. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Here’s how to make it happen: Revise old blog posts.  Right?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog, Linkedin] 10 Blogs to Bookmark: Social Marketing Edition
    'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Have a social marketing blog you think should make the list?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. The problem with only focusing on the number of visits to a website is that it does not tell the whole story about how someone finds your site – and more importantly what they are doing when they get there.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Blog, Linkedin] How Data Can Be a Competitive Weapon in Your Content Marketing
    Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Using our research report as the seed, the additional content we generated included: Blog posts on our website. Contributed blog posts on third party sites. LinkedIn posts. Content Marketing
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Blog, Linkedin] 8 Reasons Your B2B Website Is Ready For A Redesign!
    With changing design styles, trends, and technologies, a site that is even 2 years old can look outdated and boring. There are detailed studies and blogs about the effectiveness of layout to increase conversion rates. We prefer WordPress for many reasons, detailed in one of our previous blogs. Always be learning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Blog, Linkedin] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? An essential WordPress plug-in to catch blog spam is Akismet. d) LinkedIn. a) LinkedIn. c) LinkedIn. C) LinkedIn. According to WordPress, blogs are written in over 120 languages.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Blog, Linkedin] How to Streamline Your Video Content Marketing Operation
    'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. In a blog post? ”).
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Blog, Linkedin] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    'In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people. Blogs are no place to be bashful. Blogging Connect with Others.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Blog, Linkedin] The Role of Webinars in the Sales and Marketing Process
    By including white papers, data sheets, industry blogs, articles or other content, webinars can deliver multiple decision-making assets at one time. And the addition of social media, such as Twitter and LinkedIn, allows prospective buyers to share insights or invite others to join their network from with the webinar. Engaging Buyers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Blog, Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
    If so, pieces of content such as industry news and blog posts should focus on the retail industry and the impact a CDN could have on reaching global visitors of these websites. or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.).
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Linkedin] How to Promote Your Content Using Paid, Earned & Owned Media
    The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. If only it were that simple. Email.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Blog, Linkedin] Top 6 Essential SEO Elements for Marketers New to SEO
    Heres how one CEO was able to streamline his content creation strategy and successfully write eight blogs every week. How to implement: Having a blog is the most obvious, the easiest, and arguably the best way to implement a content marketing strategy quickly and efficiently. Remember that blog you started? blog SEO
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Blog, Linkedin] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Blog, Linkedin] 4 Steps to Creating Advantageous Advertorials
    But because only a small portion of your clients or prospects read your blog or visit your website, it sometimes takes a little bit more to reach them where they are. Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Ready to get started?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Blog, Linkedin] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Blog, Linkedin] 5 Ways to Redefine and Retell your Brand’s Story
    Then one day, you notice that the number of visitors to your site has decreased, your bounce rate has increased, and there are barely any new subscribers to your newsletters. Now take a look at the layout of the site. Many sites have confusing layouts and are littered with dead links. How does the site look? Be Precise.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blog, Linkedin] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Read every blog article, watched every webinar. then got the free PPC credits you get when you sign up for Facebook, Google, and LinkedIn ads and targeted all employees working at HubSpot. When I was a teenager, I started a blog about it, and for a solid two years I ranked #1 for "jpop blog" and a handful of other phrases.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Blog, Linkedin] The Lowdown on Native Advertising
    Companies like LinkedIn, Instagram, Spotify, and Yahoo! Purchased mobile analytics provider Flurry , and LinkedIn purchased Bizo , a data management and targeting technology. As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP. Deep Personalization. endeavor.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Blog, Linkedin] Blogging 2.0: How to Convert Content into Leads and Sales
    For many professional services firms today, it’s an increasingly pressing question, and the answers are shaped by recent findings about the professional services marketplace: High growth firms reported focusing more on blogging than any other marketing technique. If not, it may be time for a blog refresh. On Google+ or LinkedIn?
  • EMAGAZINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Blog, Linkedin] Social Media Referral Traffic Tactics
    There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Blog, Linkedin] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). Corporate websites (and blog if they have one). The question you need to ask yourself is, do you see every Facebook post, Tweet, or LinkedIn status update that is posted throughout the day?
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Blog, Linkedin] Facebook, OkCupid, and the Ethics of Online Social Experiments
    In response to the subsequent media outcry about Facebook''s test, OkCupid co-founder Christian Rudder came out with a viral post on their company blog, saying not only does OkCupid conduct online experiments, but also does everyone -- and it''s completely normal. Or Google, Yahoo, or LinkedIn," wrote Josh Costine for TechCrunch.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Blog, Linkedin] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. Search engines give higher rankings to websites that have more backlinks to their site across the Internet from credible sources. Building Email Lists.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Blog, Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite.
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Blog, Linkedin] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    Offers are a call-to-action for visitors to your site. few examples of where to present these calls-to-action include: Blog posts. Make sure your offer is located in a high-traffic area of your site, somewhere that sees a lot of new visitors in particular. Is there a page on your site that leads tend to consistently visit?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Blog, Linkedin] 10 Winning Ways to Keep up with Industry Trends
    Oftentimes, engaging in discussion in a relevant LinkedIn group or a private forum from a professional group can be more enlightening. Scour websites and blogs As a health writer, I look at SciDaily each morning to see if there are any new studies that might interest me. © 2014, VR Marketing Blog. prefer print.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Blog, Linkedin] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. intent, sentiment, themes, topics, entities, etc.);
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Blog, Linkedin] How to Write for the Web If You Were Born Before 1965
    Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! Don’t use all caps to emphasize a point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Blog, Linkedin] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Blog, Linkedin] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Google wants to reward sites with content that is useful, shareable, and engaging. On Twitter or LinkedIn? 'Panda 4.0,
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Blog, Linkedin] How to Build Your Email List [GUIDE]
    Send postcards to people on your list, inviting them to sign up for your email list on your website or blog. You can even have multiple forms on different sections of your site, if you want to track where people are signing up. We recommend putting a link or sign-up box on multiple pages within your site. Voila! .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Blog, Linkedin] 25 ideas for your social media network strategy
    Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. This useful little site is like the yellow pages for Twitter. It’s not easy to see on the main Twitter site.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Capture Customers’ Imagination with Corporate Journalism
    apply the same approach to The National Trial Lawyers, the Huffington Post , customer websites and my blog. You should check the site stats every day and keep a running list of the most-read articles per week, month and year. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. and Flipboard.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Everything you need to know about how to do content mapping is in this blog post. Set up a blog if you don''t already have one. Consistent blogging is a foundational part of inbound marketing. Learn why your business needs a blog here. So you''ll need to set up a blog. Woohoo! Okay, so where do you start? Day 1-33.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    But just broadly speaking, I think if you are a B2B company, I would be looking at LinkedIn. would be spending a lot of time on LinkedIn and SlideShare. On what social media sites and social media channels are you distributing your content ? Consistently every year we’ve seen LinkedIn, Twitter, Facebook. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Blog, Linkedin] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Employees should create their own Google+ profile and be sure to fill out any of the outlets they write for, including your own blog, in the contributor section. Authorship For Employees Has Far-Reaching Benefits.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Blog, Linkedin] How to Grow Your List with Email Sign up Forms
    Sign up forms are hosted webpages or embedded forms you can easily add to your website, blog and social networks to collect email subscribers. When someone visits your company website, blog or one of your social media pages and chooses to sign up for your email list, they’re actively agreeing to receive your content.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Blog, Linkedin] Content Marketing Objectives And KPIs
    Engagement is all about the content and whether it is proving to capture the visitors attention once they arrive on your site. This can be viewed with metrics such as pages / visit, time spent on the site, social shares and comments. Every site should have conversion goals, even (maybe even especially) consumer brands. Reach.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Blog, Linkedin] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Blog, Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. If you’re seeing high numbers from both, you’re doing a fantastic job of driving traffic to your site and targeting your audience with appropriate content. But how can you measure your social marketing ? Campaign Visits.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Blog, Linkedin] How to Set up LinkedIn Sponsored Updates
    'LinkedIn has always focused on the professional audience from the very beginning. But in the past, you may have only visited the site when you had an update to your resume or were trying to find a connection for that perfect job. However, like other social networks, LinkedIn evolved. © 2014, VR Marketing Blog.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Blog, Linkedin] Google+ on its Third Birthday
    Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. Who don’t understand things like on-site duplicate content or how best to optimize for title, description, or copy? No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. No more.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Blog, Linkedin] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Blog, Linkedin] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Blog, Linkedin] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Blog, Linkedin] Skepticism on Gallup’s Gloomy Social Media Assessment
    The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Related articles.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Blog, Linkedin] How To Blend B2B SEO Into On-Site Content Development
    'Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. What about individual blog posts and articles? Now what?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Linkedin] 4 Time-Saving Tips for Managing Social Media Overload
    Use social media management tools If you’re logging into social media network and creating real time posts, you risk being on social sites all day. In this case, you can see a Twitter feed and a LinkedIn feed. Pick sites to cut Ask yourself how much time you have to devote to social media. © 2014, VR Marketing Blog.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Blog, Linkedin] How to Take Vacation Without Sabotaging Your Sales Team
    By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. Getting great content up on your blog doesn''t need to be a huge task either. Here''s a post that can teach you to write a blog post quickly.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Blog, Linkedin] How to Increase Customer Loyalty through B2B Marketing
    Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Others like LinkedIn and Facebook require that customers accept your invitation. Do they want to subscribe to your eLetter?
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Blog, Linkedin] Optimize Your Content for Inbound Marketing: Part 2
    Arnie offered four ways to find out exactly what your prospects and customers want to know, so you can deliver it: Implement site search in order to see the keywords visitors are using while they’re on your website. The company made the guides front-and-center, accessible from their homepage, site search pages, product pages, and blog.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Blog, Linkedin] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    Before you build the house, you need to lay the foundation -- and for your brand, that foundation is the keyword list that you''ll use to write the content of your website, blog, and social media posts. Step 2: Set up a blog and start writing blog posts. For blog topic ideas, you can get ideas from our Blog Topic Generator.).
  • HINGE MARKETING  |  THURSDAY, JUNE 19, 2014
    [Blog, Linkedin] Hinge’s Fab Five: Mid-June 2014
    Users love its adaptability that comes with the vast array of plugins the site offers. Ways to Engage Your Team and Improve Your Blog. How can you successfully launch your business’ blog with limited resources? On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn Neil Patel, KISSmetrics.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blog, Linkedin] 60 Marketing Acronyms Every Industry Pro Should Know
    Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Learn more blogging KPIs here.). See SaaS.).
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Blog, Linkedin] 6 Easy Ways to Keep Track of Your Competitors
    Follow your competitors on social media sites such as Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, or YouTube. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. and Bing.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Blog, Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And those that do spend less time on the site and engage less. 222222 ;">The report mentions the lack of commenting on the site and how they “nominally attempt to interact with readers.” 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Blog, Linkedin] 7 Tips for Creating a Better Call to Action
    Remember, if you tell your potential customers to click on a link to visit a website, make sure the site is ready for them and that it contains all the information they’ll be looking for. Digital marketing strategist Rebecca Otis recently outlined the importance of context in a great blog post about content strategy. Obvious. Sincere.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Blog, Linkedin] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    sometimes I just don''t feel like opening up a new tab, logging in to a social networking site, creating a new post, and manually pasting the URL I want to share into it. Social sharing links are those small, clickable social media icons lurking on the pages of ebooks, blog posts, and other webpages. What Are Social Sharing Links?
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blog, Linkedin] 6 Jobs the Best Social Media Managers Actually Do
    blog post, the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing. According to an MSI study , increased engagement on community sites can result in up to 25% increase in revenue. Years after the first "Can we measure the ROI of social media?" 1) Content Creator. 3) News Junkie.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Blog, Linkedin] 4 Ways to Create Customer Devotion
    For some businesses, Twitter and LinkedIn are going to be the places where their audience engages most. This means a mobile optimized site, a mobile-friendly Twitter layout, providing phone numbers and click-to-calls on your ads, etc. They weren’t satisfied with loyal customers: they wanted devoted customers. Here’s what he recommends.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Blog, Linkedin] A Go-To Guide to Screwing Up Your Landing Pages
    Links to other parts of your site are a distraction you can avoid by simply not putting them in there. Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. 'Landing pages are the core of the conversion process. Landing Pages
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Blog, Linkedin] 70 Rising Social Media Stars
    Mars Dorian (MarsDorian.com) Mars may be best known to {grow} readers as a regular contributing writer to the blog but his bold thinking and extraordinary design work have made him a sought-after multi-media producer in Germany and around the world. Samantha is also a pioneer in the field of influence marketing and blogs at Ask A Millennial.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Blog, Linkedin] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. ” Shocking response?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog, Linkedin] 11 Best Practices for More Effective Content Curation
    This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop. don’t post to 50 LinkedIn groups three times a day). There are a handful of blogs and sources I read on a regular basis that consistently have great stuff. 1) Be intentional about your themes & topics?.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog, Linkedin] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Based on the subject of your question, we''ll find an expert to answer it for you, right here on the blog. Blogging Social Media
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Blog, Linkedin] The Cobbler’s Children Have No … Marketing Campaigns
    LinkedIn. VentureBeat recently identified LinkedIn as the best place for lead intelligence. Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Turn the slides into an infographic, and/or a blog post. Socialize strategically. Create it.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Blog, Linkedin] PR and Marketing: Are Bloggers the New Journalists?
    Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. However, corporate bloggers won’t blog about their company problems the same way a journalist would. On Google+ or LinkedIn?
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Blog, Linkedin] 10 Steps to Better Visual Marketing With Canva
    1) Include a shareable image with each blog post. If people come to your blog and can’t share it easily, they won’t. Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. Images are the new call to action (CTA). Tweets from Twitter.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Blog, Linkedin] Why You Need a Blog and How to Leverage It Using Social Media
    'More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. Rather than host your original content on someone else’s site, why not host it on your own? The most common response we hear against starting a blog is it will take too much time and what if no one reads it.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Blog, Linkedin] How to Hire a Content Strategist
    You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding. There are a number of prominent blogs that are dedicated to inbound and content marketing. You may also want to scour dominant blogs in your own vertical market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Blog, Linkedin] Five unbelievable social media mistakes you may be making right now
    'At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. have this place on my site where people can sign up for an hour of my time to talk about their business. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Blog, Linkedin] Small Business Owners: Time to up Your Digital Game [Infographic]
    Ways to Take Advantage of LinkedIn. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The conclusion? Small business owners have a digital footprint, but not a very active one!
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Blog, Linkedin] 3 Blog Optimization Experiments You Might Want to Embrace
    'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. Not long ago, we launched a full-blown new version of the blog ( here is the post about the 8 main reasons I undertook the redesign). Blogging That got me thinking.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Blog, Linkedin] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    This can be done with simple gestures, such as a welcome campaign when customers register on your site. Find groups on social media sites like LinkedIn to tap into common issues, or to create local meet-ups. So how do you keep customers engaged beyond the purchase? Increase Engagement Post Sale. Build Up Communication and Trust.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 19, 2014
    [Blog, Linkedin] B2B: How to Close Your Sales Qualified Leads
    'Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The night before (when you can actually review), dig into search engines, website visitor data, LinkedIn and other social media, CRM, etc. The B2B sales lead game has changed. It’s the sure thing.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Blog, Linkedin] How Helping Others Helps You …Get More Links
    Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. When it comes to high quality inbound links, that means you’re most likely going to have to write something; a blog post, article, byline, etc. Search Engine Marketing Blog Search Engine Optimization
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Blog, Linkedin] The Essential Ebook Creation Methodology for New Inbound Marketers
    Sure, you''ve got some blog content published, and you have a nice arrangement with your team and/or some freelance writers that you''re confident will yield you a few blog posts a week. But to turn that blog traffic into leads, you need an ebook to use for the end-of-post call-to-action. How to Generate Leads From LinkedIn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Blog, Linkedin] An Eight-Step Process for Creating Front-Page B2B Industry News
    This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Other news reader sites to consider include: Newsvibe. Submitting the Site to Google News. How to Submit Your Site to Google News. Developing a Client Questionnaire. Research. Pulse. NewsBlur.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 14, 2014
    [Blog, Linkedin] Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected
    was able to schedule publishing on my client blogs ahead of time, but my own blog suffered. The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money. If you don’t have blog posts feeding automatically, check out HootSuite.
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