• VIDYARD  |  FRIDAY, JULY 31, 2015
    [Blog, Linkedin] 10 Boxes to Tick when Evaluating a Video Marketing Platform
    Facebook, Twitter, LinkedIn? Does the solution offer simple publishing to YouTube and social media sites? Blog Marketing TechnologyLike most modern marketing teams, you’re likely investing more resources in online video content than ever before. And why wouldn’t you? It’s the perfect way to inspire, educate, and even entertain.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Blog, Linkedin] How to Get a Bigger Bang from Your Press Releases
    Be sure to include keywords optimized for your website – the same ones as those you’d use in getting your site found in search. Some examples: “Join the conversation on Twitter, circle us on Google+, friend us on Facebook and get to know the company on LinkedIn.” Press releases drew eyes. They were go-tos for information.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 30, 2015
    [Blog, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    the most common social media sites. Million Dollar Tweets If you think micro-blog social media. sites are just a random smattering. blogs and online communities. frequently use social media sites like. LinkedIn, Twitter, and Facebook to share. primary thought leadership from blogs. media site.
  • ANNUITAS  |  THURSDAY, JULY 30, 2015
    [Blog, Linkedin] 4 Marketing Automation Must-Haves For Beginners
    To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. Blog Analytics Lead scoring marketing automation marketing automation skills scoringThis wasn’t just for our marketing team — it included our CRM admins, the sales team, communications and so many other parties.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog, Linkedin] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. Social media can vastly extend the reach of your site’s content, get it shared and draw more traffic back to your site. Each social media site that you use is a brand embassy , and should represent your home country (i.e. Avoiding “Ready, Fire, Aim”.
  • HINGE MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Blog, Linkedin] The Top 11 Mistakes Your B2B Website Should Avoid
    With the majority of individuals accessing sites from mobile devices, it's important that you have a responsive site that reflects your brand and keeps the experience consistent—no matter what device is used. 2. If it's too difficult to find a way to contact you, visitors will quickly move on to another site.
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Blog, Linkedin] My online influencer research and engagement process
    upload big batches of keywords and then take the results and chop off the fat and then take the resulting URLs and upload them to GroupHigh, where their powerful app takes those blog URLs a thousand at a time and populates each one with all of its related social media metrics. At least, right now, it’s a one man band. Really big.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Blog, Linkedin] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    Meanwhile, LinkedIn has made significant inroads with marketing executives; cross posting of LinkedIn content to Twitter is up 200% over the past 24 months. As for what content CMOs can publish here it can be: A post that ran on your company's site. post that ran on a 3rd party/industry site. The CMO-CIO Relationship.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Blog, Linkedin] Why Candy Crush is Eating Your Brain
    So are Facebook, Instagram, Amazon and LinkedIn, and this, according to Nir Eyal, is why they succeed. Casinos, with their infinite variability, are extreme examples but sites that allow users to like and comment on their members’ activities, or where status can be earned with frequency of use, can engage their communities very effectively.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Blog, Linkedin] 5 Ways to Modernize Your B2B Branding and Marketing Online
    Make your site responsive, so it will automatically optimize for whatever device the user is accessing it from, and make sure the navigation is easy to use and the content is readily digestible. B2B Online Marketing Blog Brand Management branding campaigns design marketing uxFresh Colors and a New Logo. Sleek Design / UX.
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Blog, Linkedin] How to Get a Personalized Assessment of Your Website [Free Tool]
    Website Grader is a free online tool that allows anyone to receive a free, personalized report that grades their site against key metrics, including performance, mobile readiness, SEO and security. We’ll assess your site's page size, page requests, page speed, and more. SEO: Your site has to be easy to discover. How'd you do?
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Blog, Linkedin] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    I've written my share of blog posts about content marketing. The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Now let's contrast that experience against, say, blogging. Blog Posts. where do I stop?
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Blog, Linkedin] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    However, here is a possible winning ‘formula’—see this Infographic from LinkedIn. Email, company website, mobile site and company blog are among the top 4 digital channels for personalization according to the figures seen in the Econsultancy Briefing. Chet wanted to pitch to Charlie that they start marketing at trade shows.
  • WEBBIQUITY  |  TUESDAY, JULY 21, 2015
    [Blog, Linkedin] 17 Excellent Email and Mobile Marketing Stats and Facts
    Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. •  Open your wallet. Just 4% said the same for social networking sites like Twitter, Facebook and LinkedIn. Even with the continual introductions of shiny new tools for marketers, email remains the workhorse for lead generation.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Blog, Linkedin] How to Master Content Marketing on LinkedIn
    There are a few different avenues for sharing information on LinkedIn, but which one is the best method? In fact, there are a couple of ways that marketers can leverage LinkedIn's platform for content distribution without having to pay for it. Where to Distribute Your Content on LinkedIn. 1) Status Updates. Publish an article.
  • CMO ESSENTIALS  |  FRIDAY, JULY 17, 2015
    [Blog, Linkedin] Social Media: Marketing Leaders, Proceed with Enthusiastic Caution
    Facebook and Twitter users, for example, are extremely receptive to photos and videos – users of these sites consume lots of them. LinkedIn, too, is friendly to videos and slideshows, and increasingly it’s a good place for blogs, as well as Twitter-like commentary. Sometimes this is the case, but not always.
  • ANNUITAS  |  THURSDAY, JULY 16, 2015
    [Blog, Linkedin] Put The Phone Down – I’m Not Ready
    According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Buyer is one of several from the organization seeking information/active on your site (a buying committee is actively seeking information). Seriously.
  • MARKETING ACTION  |  THURSDAY, JULY 16, 2015
    [Blog, Linkedin] Simply Put: Simplicity Is a Strategy
    Consumers were vocal about the faults of the companies at the bottom of the Simplicity Index: LinkedIn: “I can’t figure out why it’s really helpful,” comments one US respondent. The post Simply Put: Simplicity Is a Strategy appeared first on Marketing Action Blog - Act-On. “…A condition of complete simplicity. Removing friction.
  • HINGE MARKETING  |  THURSDAY, JULY 16, 2015
    [Blog, Linkedin] Top 10 Strategies for Marketing Technology Services
    In contrast, only 55% of technology services firms are updating their sites this frequently. If writing blog posts on relevant topics and issues are having an impact on your business, continue to invest in your blog. Blog on Topics that Generate Leads. So many leads, so little time. Not you? Determine Your Website Offers.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 14, 2015
    [Blog, Linkedin] How To Maintain Website Content Post Launch
    But, there are always lingering questions during and after the process of writing site content for a new web initiative. Whether this is your business’ first site, or tenth remodel, you should constantly be thinking of better ways to display and organize content to provide the best user experience. Resources are Key. Happy writing!
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 14, 2015
    [Blog, Linkedin] 5 Surefire Ways to Drive B2B Brand Awareness via Content Marketing
    In addition to giving customers a segmented look at your content, it could increase the time spent on your site (through discovery of other pages) and more importantly, spread your influence as an organization. As someone who truly appreciates the art (and differentiation ) of news writing and blogging, this one took me a while to warm up to.
  • WINDMILL NETWORKING  |  MONDAY, JULY 13, 2015
    [Blog, Linkedin] Six Innovative Ways This Resort Used Social Media to Increase Bookings 30%
    This luxury hotel features spacious rooms with amazing views, several on-site restaurant and bar options, multiple […]. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog. Neal Schaffer.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 13, 2015
    [Blog, Linkedin] 7 Common Content Marketing Mistakes And How to Avoid Them
    Shopkeep, a point of sale system for small businesses, finds its  blog  content topics by going straight to the source. For the company’s customer base,  brands that published 16+ blog posts per month received about 4.5X Creating great content isn’t enough to get your site to the top of search results. Hollywood Photo credit.
  • HINGE MARKETING  |  THURSDAY, JULY 9, 2015
    [Blog, Linkedin] Connecting With Your Audiences By Humanizing Your Accounting Firm’s Website
    And often, looking at a CPA firm’s website is a lot like studying the code beneath the site: lots of jargon and numbers, with none of it showing you what you really need to see. When prospects come to your site, this educational and straightforward content will build trust in and the credibility of your firm. How Hinge Can Help.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog, Linkedin] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Online social sites such as LinkedIn, Network After Work, and Meetup can facilitate your search for such events. Yes, you read that correctly.) Though I wasn’t able to meet this mystery person, I remained intrigued by the title. Otherwise, you won’t be memorable. Put Yourself out There. Really, it is! The key is to stay connected. 2.
  • HUBSPOT  |  MONDAY, JULY 6, 2015
    [Blog, Linkedin] 7 Reasons Why Your Website Isn’t Performing
    While good for people who don’t know anything about Inbound, they're rather redundant to those who have already made the switch and designed their site with conversions in mind. How to Diagnose: Utilize Google Webmaster Tools to see if there are any crawl errors making it so that people can’t easily find different parts of your site.
  • HINGE MARKETING  |  THURSDAY, JULY 2, 2015
    [Blog, Linkedin] A Mindset Shift for AEC Professionals
    Make sure your site is mobile-friendly , too—appearing legible and attractive viewed on every device from a laptop to a smartphone. An overly busy or text-heavy site diminishes your content and message, but a simple layout lets your images and identity shine. Here are a few kinds of content to leverage: Blogs. Video.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Blog, Linkedin] 4 Steps For Improving Your Success Rate Asking for Links
    Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. If target organizations use platforms like Facebook and LinkedIn for content marketing distribution, it makes sense to maintain a level supporting activity in those networks too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Blog, Linkedin] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. You get the point. Really. The goal of inbound marketing. The game is changing. Really.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Blog, Linkedin] SEO for Alternative Content Types, Part 5: Questions and Answers
    In this five-part blog series, you’ll get expert insights and best practices for developing the right types of content for your brand and making sure they get discovered by your target audiences. Sharing Videos on LinkedIn. THORIN:  A listener is asking about posting videos to LinkedIn. THORIN MCGEE: Kevin, thank you very much.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Blog, Linkedin] The Emotional Role of Social Media Sharing
    Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. Wade can show you how to spark an emotional reaction, get the reader's attention, and create action that drives traffic to your site through social media. If there is anyone that knows social, Mark does.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Blog, Linkedin] Business Blogging as an Equalizer for Small and Medium Businesses
    One of the most powerful ways to harness the power of content marketing is through a business blog. According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. So how does a small or medium business make it into the 10K Business Blogging Club? Implement a Blogging Strategy.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Blog, Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    In addition to speaking engagements – which physically put you in front of a crowd – you can also use your firm’s blog and the articles you publish in other publications to increase your visibility. Your blog infrastructure combined with your CRM and tracking tools play an important role in enabling you to become visible.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Blog, Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. The Blog Post Compilation Ebook. The Audio/Video Compilation Site Page. Not sure?
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Blog, Linkedin] A guide to content curation. Where can I find shareable social content?
    Alltop – this site pulls together loads of content from different authors and lists it alphabetically. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Their made-up homonym , not mine.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Blog, Linkedin] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Check out the before/after, and what I did to create it, in this blog post. Visual content is in high demand. templates.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Blog, Linkedin] Key Components of a Technology Firm Lead Generation Website
    Each page of your site should be designed with a distinct purpose and specific goal in mind. It’s important to pay attention to how you are guiding a user through your site. Just remember to make sure each image you include on your website stays true to your firm’s brand so your site can remain consistent. Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Blog, Linkedin] How To Get Publishers to Open Your Link Building Requests
    As I thought more about my answer I realized that the practice of successfully “asking for links” boils down to two core components: First, getting people (IE, site owners, publishers, etc) to be receptive to answering a link building request. Site owners and publishers are much more savvy about why people ask for links.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blog, Linkedin] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Blog, Linkedin] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    The new site also focuses on delivering high value content to HR professionals who are researching solutions to talent management pain points. To ensure quality SEO for the site, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy Profile Internationals products and services.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Blog, Linkedin] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    The new site also focuses on delivering high value content to HR professionals who are researching solutions to talent management pain points. To ensure quality SEO for the site, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy Profile Internationals products and services.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Blog, Linkedin] 34 Compelling Content Marketing Stats and Facts
    And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. •  Make email a key component. – Blogs (62%).
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] How To Get A Positive Return On Your Marketing Investment
    Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Connect with him on LinkedIn.
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] Get in the Habit of Consistently Creating Content With These 7 Steps
    Companies that blog at least 11 times a month get almost three times the traffic as those that blog only once a month. Your customer base is a good place to start, but check out your competition’s blogs as well. Not all of your ideas will work as blog posts. Habits don’t form overnight — especially the good ones.
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] Where Is Your Audience?
    When people think of Social Media, they think of Facebook , Youtube , Linkedin , Twitter etc, but there is so much more than that! Social Bookmarking sites like StumbleUpon and Delicious are great ways to drive targeted traffic to your website. appeared first on Content Marketing, Virally Blog. Send Out Surveys.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] 17 Content Marketing Tips For Any Size Budget
    Turn your email outbox into blog posts. Embed the SlideShare into a blog post summary. Turn every video your company has ever made into blog posts and embed the videos. Turn your gated campaign assets into summary blog posts. When I started the SAP Business Innovation site, I had no content budget. Blogs.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Blog, Linkedin] Which Social Network Should You Advertise On?
    Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. 1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Blog, Linkedin] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    Here are some tips content marketers can use to hook and subsequently engage readers: Create strong blog post titles. Read more about good content marketing storytelling: 12 Quick Tips for Writing Better Blog Posts. Related articles section (at the end of news or blog posts). B2B Online Marketing Blog Content Marketing
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blog, Linkedin] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Like John Jantsch in “How To Blog And Why Every Salesperson Should,” I too “believe that the art of selling has turned from outbound to inbound, just as surely as the art of marketing has.” Then, either (have someone) set up a simple WordPress blog, or get a profile on something like About.me. But it worked.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Blog, Linkedin] Top 20 Content Marketing Blogs You Should Read Every Day
    What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. For real.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Linkedin] How to Build an Email Newsletter that Wins Business
    With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. On Google+ or LinkedIn?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Linkedin] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 3, 2015
    [Blog, Linkedin] A Crash Course in Tumblr for B2B Marketers
    Could this be another Business 2 Community or even something like LinkedIn’s publishing platform? Tumblr is a micro-blogging platform.  It can be a great way to drive traffic to your site. It’s blogging for people who are tired of using WordPress. Those blogs have published 112.0 LinkedIn? You got it. Yet.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [Blog, Linkedin] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Blog, Linkedin] Internet marketing abhors a closed door so open a window
    Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. thought now).
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] The New Digital Climate: AdTech and MarTech Join Forces
    Retargeting simply means that if a consumer visits a site but does not complete the desired activity or action, you can then retarget them throughout the web to encourage them to come back to your site and reengage. Check back with the Marketo blog this Friday, June 5th where I’ll dive deeper into the concept of reactivation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] What are the best social media platforms for your business?
    However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Yahoo Answers — A lot of people still love to visit old school forums and Q&A sites like Yahoo Answers. Recent research from Edison suggests that more people visit forums than blogs. Slideshare — I wrote a blog post.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram  (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] 10 Tips for Getting Long-Term Traffic to Your Content
    Most of us publish blog posts the same way. We'll excitedly watch as we see a burst of new traffic to our site. If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. First, you should look in your analytics to see the best day is to publish your blog content.
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Blog, Linkedin] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. expected the B2B number to be lower given the consumer-leaning nature of the Facebook site. join the mainstream). Zuck Knows Social.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Blog, Linkedin] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Bringing It Home.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Blog, Linkedin] 3 Reasons Why Mobile Matters for Professional Services
    If a mobile user is trying to consume your content and becomes frustrated by your website that isn’t mobile-friendly, they aren’t likely to just wait until they can get to a computer to check out your site again. Google Now Favors Mobile-Friendly Sites And Bing is soon to follow. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Blog, Linkedin] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million. million. million.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Blog, Linkedin] Content Marketing: How This Software Company Achieved More with Less
    They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. 2. Moved from more frequent, shorter blogs to weekly, longer blog posts. Those that allocated more got greater results.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Blog, Linkedin] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] Why you need to re-evaluate the design of your blog
    Mark Schaefer talks about this in The Content Code. “If your site looks trashy … well … it might be time for a refresh!”. If your site stinks on mobile, you’re not only fighting frustrated readers, but also Google! Google has implemented a new algorithm that penalizes sites it considers unfriendly to mobile devices. Or a laptop?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Read industry news, related blog posts, and current research. and I thought, “I’m guessing the answer is yes.” It made me think that it might be helpful to other marketing content creators if I wrote a blog post about the ways I keep the ideas coming. Which terms are they using to search your site? Take heart… you’re not alone.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. Please join the conversation online at LinkedIn , Facebook  & Twitter using hashtag #B2Awards. PHOENIX, Ariz., About KEO Marketing. For more information visit www.keomarketing.com.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] 10 Resources to Help You Teach Inbound Marketing
    Ask friends of friends, or do a little research on LinkedIn. Videos on their site as the time of this writing include how to recover link equity, keyword research, and using Moz analytics. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups. Truthfully, this change can be tough.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Easily the most well known analytics program, it allows you to see when there are spikes or dips in your site’s inbound traffic, the engagement levels with web visitors, and which sections of your website are seeing more traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] If you stopped publishing your social content, would anybody notice?
    And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. Debate even. Do we post more? The same? community?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Blog, Linkedin] Is there a place for social media in a boring business?
    HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Are you a conversational business? There is another option. Comments?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Blog, Linkedin] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Which types of blogs are they likely to read? Note Note that a whopping 86% of digital influencers have their own blog. Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Step 1: Identify Your Audience.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Blog, Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). Did you blog for your college admissions office to help recruit incoming students? We want to help. Don’t try to boil the ocean.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Blog, Linkedin] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Enhance your company’s LinkedIn page.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Blog, Linkedin] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. This is a scene out of Sodom and Gomorrah — every single backlink results in your site becoming a pillar of salt! Nothing’s helping.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Blog, Linkedin] 7 B2B Website Best Practices to Enhance Your Online Presence
    But how do you create a successful site that builds credibility, informs your audience, and drives your overall online presence forward? When prospects visit your site, they are typically looking for information related to their problems and for evidence of your expertise has addressed those types of problems. On Google+ or LinkedIn?
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Blog, Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
    SEO isn’t a bit of magic that you sprinkle on your site after you’ve built it. If your site navigation is structured in an orderly, logical way, and if your site loads quickly, this will help Google and other search engines index the site and return it in results more successfully. 5) Mobile matters.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Blog, Linkedin] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. As Stacy mentioned in one of her previous blog posts , “Don’t limit content creation/idea generation to content marketing personnel alone because it’s likely every member of the team has a good story to tell. Content type (blog post, news article, etc.). Title.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Blog, Linkedin] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here are five tips for using B2B social media to give clients and prospects the green light to reach out and engage: Join and Post on LinkedIn Groups With more than 330 million people (primarily professionals) on LinkedIn, you can think of this B2B social media platform as business networking on a scale never before possible.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Blog, Linkedin] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Or, you can keep your existing site but add a blog.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Blog, Linkedin] 10 DIY Ways to Get More Visits to Your Website
    If you need some help getting your business listed in directories, our sister company, Orange Soda offers a service called LocalSync to manage your business profiles across 40+ local directories, apps and mapping sites to make sure your local customers get the right information every time. 2. Leverage your LinkedIn audience. Yahoo!
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blog, Linkedin] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. This site got an 82 out of 100! Google Trends :  I’m on this site almost every day just looking at the trends of various keywords, especially for our customers.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Blog, Linkedin] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    This means you might need some stock photography sites. Tip: If you’re on a budget, there are several free stock sites that you could try out. Picjumbo , Pixaby and Death to the Stock Photo are all searchable sites that have free options. Put the presentation on your website and blog. SlideShare. Intrigue people.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Blog, Linkedin] The Ultimate Online Editing and Proofreading Checklist
    So in an effort to make things a little easier on you, we compiled a complete online editing and proofreading checklist you can bookmark (or download a PDF version of here ) and use to make sure your next piece of content is ready and raring to go, whether it be a simple blog post or something longer form, like an ebook. LinkedIn Pulse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Blog, Linkedin] Change the Channel to Ignite Content
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. copied and pasted my content from my personal blog to LinkedIn. The languishing blog.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Linkedin] How to Analyze Your Blog Posts: A Beginner's Guide
    How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Blog, Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. Ask regular commentators to write a guest post on your blog. They will want to share that with their social connections and that will bring more quality traffic to your blog. Social Retargeting.
  • JUNTA 42  |  SATURDAY, APRIL 18, 2015
    [Blog, Linkedin] This Week in Content Marketing: LinkedIn Moves for Content Dominance
    In this week’s episode, Robert and I discuss LinkedIn’s purchase of Lynda.com and what it means for LinkedIn and the content marketing industry. LinkedIn acquires Lynda.com (3:54): LinkedIn has announced that it has acquired Lynda.com, an online learning company, for $1.5 This week’s show. billion. Both are needed.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Blog, Linkedin] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Blog, Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog, Linkedin] 5 Essential Features of an Architecture Firm’s Website
    If you’re using a template site, look for sites that are designed for photographers and artists - these make clever use of photo galleries and background. If someone likes one of your images after seeing it on social media, they can easily find their way back to your site and contact you. On Google+ or LinkedIn?
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Blog, Linkedin] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Even if a visitor who finds answers in your site doesn’t engage you for services, they may refer you to another buyer based on your expertise. LinkedIn is a fixture of the professional services world, and among the top ways that buyers check out potential services providers. On Twitter or LinkedIn?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Blog, Linkedin] 75 Email Newsletter Content Topics You Can Use ASAP
    An educational blog post you’ve written, chock-full of advice. An interesting and related blog post written by a third-party. roundup of your most popular products (fan favorites), blog posts, infographics videos, or services from the week/month/year. An announcement of your newly redesigned blog or website.
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Blog, Linkedin] How Websites Drive New Business for Management Consulting Firms
    But if your site isn’t giving off a strong first impression, you could stand to lose out on potential business. They want to find a blog that speaks to their unique experiences and instills a sense of confidence in your firm’s ability to solve their problems. On Google+ or LinkedIn? Is Your Website Up to Snuff?
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Blog, Linkedin] Is your social strategy effective?
    You should be seeing some results for your efforts though, in the way of more traffic on your site or blog or through higher sales. Social Media Marketing digital strategy Facebook linkedin social media social media marketing social media strategy Social network twitter Are you posting at the right times? Who is your audience?
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Blog, Linkedin] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. However, only 34% of those same marketers felt such tactics were successful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Linkedin] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” Connect with Scott on Twitter @scottcowley or LinkedIn. And I’m glad I did. So what happened?
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Blog, Linkedin] What Are Rich Snippets?
    That being said, the days of going into the back end of a site and inserting hidden keywords are over. Quick Sprout incorporated microdata to display their website architecture, including links to their Blog, About, and University pages. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • NUSPARK  |  MONDAY, MARCH 30, 2015
    [Blog, Linkedin] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Lead Accelerator. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed. LinkedIn Advertising Wish List.
<< 1 2 3 ... 24 25 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...