• HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Blog, Linkedin] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    We find that LinkedIn is an excellent way to uncover that data with a fairly simple advanced search. Let’s say someone was trying to figure out who the staff writers are on the HubSpot Marketing blog. Perhaps that’s why, according to the same report, 82% of visitors to B2B sites aren’t even actual prospects. Why is that? Right?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Blog, Linkedin] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    Between staff, freelancers, and site maintenance fees, you’re going to spend $20,000 a month to produce content. There’s not a whole lot of value in writing a decent blog post anymore. My buzzword of the year is “scale.” My second thought was that this headline is going to absolutely kill it in search. Month 1.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Blog, Linkedin] Case Study: Using influencers to quickly build an audience for your content
    Try Followerwonk , a free app on the Moz site. Twellow is a very useful site that can help you build your audience in several ways. Subscribe to their blog or video channel, follow them on Twitter, like them on Facebook. Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Blog, Linkedin] Better Social Selling, an Interview with Jill Rowley
    There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn. I don’t accept the invite. reply, and I give her a link to The Art of a LinkedIn Invite.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Linkedin] The Best White Paper on B2B Demand Generation Ever Written!
    wrote this a long time ago, and my web site is no longer active.  One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog. We did that, thanks to the help of LinkedIn and WordPress.com. Sorry. Check it out. Do it right now!
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Blog, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. This site has plenty of marketing insights as well as a community of over half a million marketers. Speaking of agencies, here’s a great  roundup of blogs  for agency professionals from  Marketing Agency Insider  (another excellent resource). 
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Blog, Linkedin] 7 Promotion Tactics to Get Your Content Seen
    With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. This graph shows the traffic spikes Stone Temple Consulting got when they reshared a particular blog post. Their trick? Pay them.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Blog, Linkedin] More Content is Not Always Better – Wise Words from Chris Vandermarel
    This is something that digital publishers do really well, including sites like Netflix and YouTube. I don’t know how many times you go on YouTube trying to find a certain video, but then you end up watching three, four or five additional videos because there’s just so much recommended content that comes up as you’re watching that primary piece.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Linkedin] How the U.S. Presidential Election Influenced Changes at Facebook
    They bank on the public not looking closely enough to see if their story is from a credible source, then hope they share it to increase traffic back to their website, just like your staffing firm would do for your authentic blog post. Regardless of whether or not you were happy with the results of the U.S. Mark Zuckerberg doesn’t think so.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Linkedin] How the U.S. Presidential Election Lead to Changes at Facebook
    They bank on the public not looking closely enough to see if their story is from a credible source, then hope they share it to increase traffic back to their website, just like your staffing firm would do for your authentic blog post. Regardless of whether or not you were happy with the results of the U.S. Mark Zuckerberg doesn’t think so.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Blog, Linkedin] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature. 3. Action content marketers should take : When thinking about content development, marketers need to focus on adding content to their site’s that speak directly to buyer’s pain points.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blog, Linkedin] 12 Great Examples That Prove the Power of Repurposing Content
    Organic search still provides the majority of site traffic. If you publish your content on other sites, then you’ll also (sometimes) have the benefit of backlinks. Chances are, you already have extensive archives of content on your blog. You might even have a lot of off-site content like guest posts that you can leverage.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blog, Linkedin] Should You Optimize Content for Google AMP?
    DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. It also shows that 53% of mobile site visits are abandoned if pages take longer than three seconds to load. Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. What is Google AMP? No cost.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Blog, Linkedin] What Qualities Should You Look for in a Marketing Automation Manager?
    In this blog, I’ll cover all the information you need for a successful marketing automation manager hire: Find a Modern Day Da Vinci. And because she will be heavily involved in content development, the more types she’s familiar with, the better—blogs, emails, web page content, and other key assets for your organization.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Blog, Linkedin] How to Create Social Media and Content Marketing Synergy
    In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. And this content doesn’t need to be a lengthy eBook, white paper or even blog post. LinkedIn leads the social platforms, with 89% of marketers using it. LinkedIn. LinkedIn. Why not? Strong. Twitter. Facebook.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blog, Linkedin] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    The file sharing and storage service has many types of potential customers and attracts them with targeted content at the Dropbox , Dropbox Business , Dropbox Tech , and Dropbox Developer blogs. High quality links from trusted and authoritative sites trumps quantity every time. Need inspiration for your own strategy? Intercom.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Blog, Linkedin] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Something like this: How to Personalize the Customer Experience – Act-On Blog [link]. Whether they are influencers, potential guest post sites, potential investors, partners, etc. If you can leave a comment on the content they share (blog posts, videos), do. Install Twitter cards on your site. Add line breaks.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Blog, Linkedin] This Week in Content Marketing: Content + Audience for the Win
    However, an analysis published on LinkedIn by King Content Singapore’s head of content questions whether survey respondents truly understand the purpose and processes involved in the technique. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Blog, Linkedin] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Some of your site visitors might be ready to buy, but most won't -- and you need to give them the opportunities to learn more about your business and what you're selling before asking them take any sort of purchase action. You can learn more about smart CTAs here. 3) You aren't using your blog to generate leads. How to Fix It.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Blog, Linkedin] Planning Social Media Content? Ask Yourself These 9 Questions
    That’s also a good place to plan other pieces of your online presence, like your blog, around these launches -- especially considering that 84% of marketers integrate social media with their overall marketing plans. We've all been there. But finally -- finally! -- it seems like folks are catching on. But how? What are they looking for?
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Blog, Linkedin] 9 Genius Examples of Empathetic Content Marketing in Action
    Taking customers inside the factory and showing them every part of the process -- with a human face -- assures them that they can consume these products with peace of mind. 2) LinkedIn. LinkedIn Marketing Solutions is all about mobilizing marketers to grow their audience, create more effective content, and, ultimately, achieve their goals.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Blog, Linkedin] So You Want to Create Content That Actually Converts?
    From there, you can begin to develop patterns and trends in the data.  Is there a particular blog post (or set of posts) that consistently drives conversions?  If so, take a look at the content of that post: What is it covering?  B2B Online Marketing Blog Content Marketing b2b content marketing content conversion content marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Blog, Linkedin] HR and social media: 7 Ways HR needs to act like marketing
    Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Who owns the company presence on these sites? And yet, on nearly every HR-oriented site I viewed, these opportunities were lost. By Mark Schaefer. Success may not come through a brilliant strategy or new technology.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Linkedin] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. He is a fantastic speaker and worth connecting with on LinkedIn. Over Below is an interview with a true marketing thought leader. This is easy.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Linkedin] Earned-media micro-influencer marketing master class
    Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 theses from  The Cluetrain Manifesto ). Track using site analytics tools.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Linkedin] 20 Content Marketing Tools to Rely on From Start to Finish
    Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site. Nearly 3 million blog posts are created every day. Here are 20 of my favorites. Tools for Topic Generation. Pocket.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Linkedin] 7 key takeaways from The State of Inbound 2016
    Marketers are clearly focused on achieving their business objectives and monetising opportunities, trying to increase number of leads, site traffic and revenue from existing customers. Growing SEO presence and blog content creation are key priorities for inbound marketing projects. Podcasts are also increasing in popularity.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Blog, Linkedin] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. Do they prefer videos, whitepapers, blog posts, or infographics? Respond by posting content to your social media sites that speaks directly to those needs and explains how your products or services can help. .
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Blog, Linkedin] Hiring the Perfect Person to Run Your Social Media
    They have built a decent presence on the big social sites, with footprints on the smaller social sites. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. If so, you’re not alone.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Blog, Linkedin] Hiring the Perfect Person to Run Your Social Media
    They have built a decent presence on the big social sites, with footprints on the smaller social sites. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. If so, you’re not alone.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Blog, Linkedin] 4 B2B Marketing Strategies for Lead Generation
    Increasing overall site traffic is good; generating leads from this traffic is great. This may seem like an obvious one, but you’d be surprised how many sites I see lacking key elements for conversion. For example, a few of my clients use CTAs (like the below) on the bottom of blog posts to drive leads. Engage on Social Media.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. For more details, see our blog post, “ 10 Best Practices for Mobile-Friendly Emails.”. See our blog post, “ The Perils of Email List Buying – Rookie Mistakes 101.”. 5. LinkedIn is a separate system.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. For more details, see our blog post, “ 10 Best Practices for Mobile-Friendly Emails.”. See our blog post, “ The Perils of Email List Buying – Rookie Mistakes 101.”. 5. LinkedIn is a separate system.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2016
    [Blog, Linkedin] Contactually is a flawed secret weapon
    As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. While online influencer marketing  is my  raison d’être, business development is my new jam. Nothing’s perfect. Like this post?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Blog, Linkedin] The Secret Ingredient to Effective B2B Content Marketing Performance
    While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. Relationship Development Across Targeted Publisher Sites. Final Thoughts.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog, Linkedin] Ask a Content Guy: How Do I Monetize My Content Marketing?
    All of these programs would normally come with a five-figure price tag, but since we also have an influential magazine and blog, we’re able to get them for free. They’re dark agents, taking advantage of cash-strapped writers and paying them to poison the sites they work for. It turns out they’re not. Monetization!
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Blog, Linkedin] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    LinkedIn has proven to be a winning platform for many B2B companies. But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given. LinkedIn offers metrics for organic posts, too.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog, Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    With the right approach, your site can generate job orders and placements day in and day out! When somebody comes to your website they should absolutely love the fact that they are on your site more than any other site that they’ve been to. It comes down to the overall display of the site. Video Transcript. Maybe?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Linkedin] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Linkedin] Marketing Guru Covers: Social Posting and Targeting
    Facebook is mainly geared toward B2C marketing, although some B2B marketing does take place on the site. In fact, this is the top social network for B2C marketing since consumers spend most of their online social time on the site. Still, B2B companies use the site to show off their human sides. LinkedIn. Facebook.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Blog, Linkedin] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. Now, that experience is impacting social media posts, press releases, and blog posts in a detrimental way. Know the feeling?
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Auditing your SEO.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Auditing your SEO.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. In this post, I interview Susan Tatum, Partner at The Conversion Company. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn?
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    Brokerage sites also looking to grab consumer interest were likewise creating some material around the ACA, but much of it was actually geared in the opposite direction. For some, this meant a “get a quote” call to action on the site, but for most this meant speaking to their insurance brokers about Anthem. Did it pay off?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. These are often your best leads.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Blog, Linkedin] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Are Your Posts Working? What Does Your Audience Look Like?
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Blog, Linkedin] 20 Examples of Social Proof in Action
    This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. 2) Celebrity Social Proof. Copyblogger has a fantastic blog , and they use the CTA above to get readers to subscribe by encouraging them to join a larger community of people with shared interests. Score.). 10) Yelp.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 16, 2016
    [Blog, Linkedin] The Future of Marketing: WordStream's Founder & ClassPass' CMO on Where Things Are Headed
    He went on to explain this example: If you have $1K to spend on social media advertising, and your blog puts out 10 posts a month, the worst thing could do is split the money up and use $100 to promote each post. How important is it to publish content on external sites like Medium or LinkedIn? Consumers' habits were evolving.
  • ACT-ON  |  FRIDAY, SEPTEMBER 16, 2016
    [Blog, Linkedin] 7 Ways to Create More Interesting Content for Your Blog
    And one of the most reader-friendly, popular types of content is blog posts. Marketers who produce blog content are landing 67 percent more leads for their organizations than those who don’t. The blog post captured large amounts of attention and generated high engagement, with 248 comments. Blogging is all about relationships.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 15, 2016
    [Blog, Linkedin] 5 Ways to Crank Up Your Internet Marketing Blog’s Potential
    When it comes to capturing your blog audience’s attention, the statistics are pretty abysmal. The average blog reader spends just 15 seconds on any given post, and – even more shocking – most readers spend 2.6 B2B Online Marketing Blog Content Marketing b2b content marketing content marketinghowever.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 14, 2016
    [Blog, Linkedin] Multi-Touch Attribution, A Full User Debrief
    And if you’re looking for even more information, we constantly write about this topic, so you can subscribe to our blog (on the right) at your leisure. When a first-timer arrives on a company site, the site “cookies” them by assigning their digital signature with a sort of tracking beacon. What is multi-touch attribution?
  • ACT-ON  |  MONDAY, SEPTEMBER 12, 2016
    [Blog, Linkedin] The Guide to a Successful Employee Advocacy Plan
    From Tweeting, to Facebooking, to posting on LinkedIn and Google+, B2B marketers are in an endless social race. This therefore gives them the power to attract the attention of a widespread audience, drive more traffic to the corporate site, and in turn produce a higher return on investment (ROI). But this race gets very tiring.
  • JUNTA 42  |  FRIDAY, SEPTEMBER 9, 2016
    [Blog, Linkedin] See What Content Marketing Success Truly Looks Like
    Platform – Lincoln Electric’s decision to create a lifestyle-focused print magazine was unique in the industry, helping it stand out from competitors who relied on blogs or other digital media channels to get their messages out. Average LinkedIn click-through rates and engagement rates nearly tripled industry benchmarks. Imprint.
  • ACT-ON  |  THURSDAY, SEPTEMBER 8, 2016
    [Blog, Linkedin] How to Create an Engaging and Effective Presentation
    could talk for a long time about audience, and in fact I will in an upcoming blog – so more on this later. This could be on your company’s video library site, or YouTube or Vimeo, for instance. Maybe you can take the transcript – or your speaker’s notes – and transcribe them into a blog (or three). How wrong I have been. SINGLE.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2016
    [Blog, Linkedin] 18 of the Best Personal Websites We've Ever Seen
    Maybe your LinkedIn profile. Whether you create a single-page site or a larger portfolio, the web resume serves as a more personalized option for sharing information and demonstrating your technological skills -- and it can be used by all types of job seekers. Blogs. Best Practices for Blogs. Ah, the job search. Resumes.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 6, 2016
    [Blog, Linkedin] 5 Ways To Make Social Media A Part of Everyday Marketing Strategy
    Here are some ideas for your 15 social media minutes for the first couple weeks: Day 1: Take a look at one of these popular lists of social media sites and identify a couple places of interest as a starting point. If it turns out you don’t really like the site, go back to the lists from Day 1 and select some other place to go.
  • NUSPARK  |  SUNDAY, SEPTEMBER 4, 2016
    [Blog, Linkedin] Lead Nurturing for Higher Education: Best Practices
    You might have an email released on a Monday that details a new student orientation event scheduled in the upcoming weeks, and then follow up in the proceeding days with social media posts with calls to action back to a website blog post detailing the specifics of the upcoming event. Linking Up on LinkedIn. Automate Your Efforts.
  • BIZIBLE  |  WEDNESDAY, AUGUST 31, 2016
    [Blog, Linkedin] Everything You Need To Know About Marketing Attribution
    This could be an organic search that results in a click on one of your articles, a click on a LinkedIn ad, or an interaction at a trade show conference. The ad took me to a blog post that explained some of the benefits of marketing boats. She browsed the site and then downloaded an ebook on the benefits of marketing boats.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Blog, Linkedin] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Click here to read the post on the Biznology.com blog. Now, how do these topics relate back to driving demand for LinkedIn profile makeovers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 31, 2016
    [Blog, Linkedin] 5 Tips for Conducting an Effective Interview (Even When Interviewing’s Not Your Thing)
    For more fun McCoyisms, check out this site.). Read any blog posts or articles your guest has written relating to the subject. View your guest’s personal blog or corporate website. Look at his or her LinkedIn profile and Twitter feed. By Kerry Gorgone, {grow} Contributing Columnist. You get the idea. Study up. But don’t.
  • ACT-ON  |  WEDNESDAY, AUGUST 31, 2016
    [Blog, Linkedin] 7 Confessions of a Digital Marketer (and How They Can Make You a Better Marketer)
    One of the hallmarks of any job is keeping up with the industry and making sure you know what is trending. I see these questions come up repeatedly in job descriptions, interviews, or conversations with peers: “What are your favorite digital marketing sites?”. What is the best new media site out there, and why?”. And it’s true. Sept 1.
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Blog, Linkedin] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    It’s strangely easy to forget that those “users” and “site visitors” that marketers talk about—*guilty*—are actual human beings with passions and pet peeves, ambitions and outrage. What other industry blogs do you read, and why? Do you publish through LinkedIn? Without it, I’d be guessing.
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Blog, Linkedin] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? Of course blog posts and other noteworthy content should be shared across Facebook, Google+, Twitter, Instagram, and LinkedIn. Answer related questions on Q&A sites and in relevant online forums.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Blog, Linkedin] 20 Ideas to super-charge your social media network
    Whether you’re building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. Connect with contacts on Facebook, LinkedIn, and other social media platforms. By Mark W. Schaefer. Why Twitter?
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Blog, Linkedin] How to Tie Your Content Marketing into Your Account-Based Marketing
    Sign up for the LinkedIn groups they’re on. LinkedIn advertising does not. Follow your target accounts off social: Sign up for their blogs and email lists. For instance, if you’re analyzing a particular tactic on your blog, use their work as an example. Account-based marketing is having quite the run lately. It is.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Blog, Linkedin] Crafting the Perfect Social Posts – Part 2
    The trick is to really understand the spirit of each site and tailor your posts accordingly. Last week I looked at best practices for LinkedIn, YouTube, Vine, Instagram, and blogging – you can find that post here if you missed it the first time around. Let’s see what they recommend. Facebook. Twitter. Pinterest. tumblr.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Blog, Linkedin] 5 Content Marketing Lessons from David Ogilvy
    For example, you may want to play with elements on the page, such as the “suggested posts” at the end of a blog. If you check out popular sites such as QuickSprout , Unbounce and Copy Hackers , you’ll find that all their content is longer (and generally performs well). 5. Maybe it’s a targeted LinkedIn group or Twitter.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Blog, Linkedin] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    LinkedIn’s analysis of its user data, which highlights the most common skills listed on the user profiles of marketers and the most in-demand skills specified by marketing employers, reveals that companies are seeking a combination of tangible technical skills like SEO and creative skills like marketing strategy. Share them below!
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Blog, Linkedin] 3 Essential Marketing Skills that Drive Growth in Professional Services
    quick scan of the techniques favored by high growth firms suggests three essential skill areas for marketing teams: SEO, Content Promotion (specifically blogs), and — by implication — Web Analytics to measure all of those efforts. This content can take the form of a blog or even a whole library of educational content. Organic search?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Blog, Linkedin] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Blog, Linkedin] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    Here are three pay-to-play models for list building strategies: Paid media (Google AdWords, LinkedIn sponsored content, banner ads, etc.). Paid Media – Google AdWords, LinkedIn Sponsored Content, Mobile Ads, etc. My two favorites are LinkedIn (for B2B content) and Facebook (for B2C and some B2B) leads. Advertising on LinkedIn.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 18, 2016
    [Blog, Linkedin] Just Released: ABM Vendor Guide Gives Detailed Comparison of 40 ABM Vendors
    It’s nearly a month since my last blog post, which I think is the longest gap in the ten years I've been blogging. Execute Interactions Deliver Messages This includes systems to deliver emails, personalized messages on the company Web site, display advertisements, and includes alerts and advice to sales reps. Awesome!
  • BIZNOLOGY  |  TUESDAY, AUGUST 16, 2016
    [Blog, Linkedin] Influencer marketing is one percent inspiration, ninety nine percent perspiration
    Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials”) “We want you to take 50 million of us as seriously as you take one reporter from  The Wall Street Journal ” (#83 of the 95 Theses from  The Cluetrain Manifesto ). Track using site analytics tools.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [Blog, Linkedin] Origami Logic Scores Gold with “Brand Olympics” Campaign
    The microsite features different marketing campaigns each week, spotlights the brands driving the most engagement on social media, and provides articles, blog posts, and other content that showcases top performing campaigns. The site looks great on mobile devices also, which was a real priority for us.”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 16, 2016
    [Blog, Linkedin] A Blueprint for Creating Share-Friendly B2B Blog Posts
    Anyone who’s written a blog post understands when it comes time to hit “publish” and promote it on social media, competition is stiff. This is likely due to the fact that there are more than 2 million new blog posts to compete with  each day. . 10 Examples of Highly Impactful LinkedIn Profiles. Format. Length.
  • ACT-ON  |  TUESDAY, AUGUST 16, 2016
    [Blog, Linkedin] The Busy Marketer’s Guide to Promoting Your Content in 30 Minutes or Less
    Usually I’ll publish once on Facebook , LinkedIn and Google+. Give yourself an extra couple of seconds to go into Buffer (or whatever you’re using) and brush up the LinkedIn, Facebook, and Google+ posts so they are suited to those platforms. For example, don’t use hashtags on LinkedIn. It’s significant, too. Ready? Steady?
  • BIZIBLE  |  FRIDAY, AUGUST 12, 2016
    [Blog, Linkedin] An Inside Look at how Multi-Touch Attribution Data Moves from First Touch to Closed Won
    We don’t yet know who is viewing our site, clicking our display ads, or following a link to our content. Examples of common first touch touchpoints: Click on a social post linked to a blog article. Direct referral to the company site’s home page. True, Anonymous First Touch. What Does “True, Anonymous” First Touch Mean? Social.
  • ACT-ON  |  FRIDAY, AUGUST 12, 2016
    [Blog, Linkedin] How to Hire the Perfect Person to Run Your SEO
    Use job posting sites to help get the word out as well. LinkedIn ads have served me well for several years. Facebook Groups and LinkedIn Groups in your local area for marketing professionals are ripe with job postings. References on a resume or LinkedIn recommendations are a good place to look. Job Description. Certainly!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 11, 2016
    [Blog, Linkedin] Why it’s OK to be a social media guru
    person with a LinkedIn title of “social media guru” recently asked me how to set up a blog. We need to remember what it is like to be young. I was nearly 50 when I blogged for the first time, and you know what? By Mark W. Schaefer. One recent one by Scott Monty on his amazing new podcas t was darn near poetic!
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 10, 2016
    [Blog, Linkedin] Introducing the Definitive Guide to Social Media Marketing
    Facebook, LinkedIn, and Twitter). These links can come from a variety of activities, but social media marketing offers marketers a relatively simple way to earn links by delivering relevant, shareable content to their followers that links back to their site. For If not, you’re missing out on a huge audience base. Increase Demand.
  • BIZNOLOGY  |  TUESDAY, AUGUST 9, 2016
    [Blog, Linkedin] Blog2Social removes all social sharing pain
    You know all the hell I go through every time I publish a blog post ? The process I go into in great depth on  If you post it will they come (to read your blog)? It doesn’t bog down my own site and you don’t need to rely on Crontab to schedule your posts. The hell I will go through after I hit submit on this post?
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Blog, Linkedin] The 28 Best Influencer Marketing Tools
    Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Showcase reviews:  Social Media Today, BuzzBlogger, Entrepreneur, StoreYa Blog, Rebekah Radice.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [Blog, Linkedin] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Let’s say you go shopping at Nordstrom.com: You make a purchase, or you browse items on the Nordstrom site. Then, Anne goes to LinkedIn to follow this company. The post Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director appeared first on Kapost Content Marketing Blog. for optimal ROI.
  • PUREB2B  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Linkedin] How to Turn Your Blog into a Lead Generating Machine
    But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds. Suffice it to say, blogging is best done the old fashioned way. Worst case scenario?
  • WRITTENT  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Linkedin] 62 Experts Share Their #1 Actionable SEO Technique
    Then I analyze the competition and quality of the sites that are currently ranking. With all of this in place, it will make it much easier and more effective when trying to build backlinks and references back to the site. You can see a working example of this in my make money blogging guide. Do On-Site Optimization.
  • CONTENTLY  |  TUESDAY, AUGUST 2, 2016
    [Blog, Linkedin] The Top 10 Free Content Analytics Tools
    As KISSmetrics points out , one of Google Analytics’ best features—especially for retail sites and marketers tracking purchases—is the Goal Funnel, with which you can set up a string of URLs that a consumer clicks through when purchasing an item. The first is heat maps, which track where visitors click on your site. Bit.ly.
  • BIZIBLE  |  FRIDAY, JULY 29, 2016
    [Blog, Linkedin] How We Reached $15K in MRR from Our B2B Marketing Blog
    We’re a content first marketing team at Bizible, and our blog is a major component of our content strategy. In late 2014, we set a goal of reaching $10K in blog-driven MRR. We reached $15K in blog-driven MRR recently, so it’s the perfect time to reflect on what we did to go from $1K to $15K in MRR. What happened in September?
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Blog, Linkedin] 7 SEO Tactics Most Marketers Ignore
    Search engine traffic matters – it makes up 51% of visits to most sites , according to BrightEdge. They’ll get you far more traffic to your site and give you a nice edge on your competition, too. 1. Here are a few techniques for doing that: Add links to these pages from some of the high-authority pages on your site. Reddit.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Blog, Linkedin] SEO: The Skill Set Every Marketer Must Have
    It was the “wizard behind the curtain,” that one guy (or gal) on your web team who knew exactly how to get your site to rank highly in the search engines. SEO is now less about keywords & technical hacks, and more about overall site design, creating useful content along with a great user experience. Blog Feed SEO
  • ACT-ON  |  THURSDAY, JULY 28, 2016
    [Blog, Linkedin] 5 Powerful Techniques To Boost Your Content Marketing
    As an example, many people pump out a lot of blog posts in a very short amount of time. basic blog template could be a headline, introduction, point, point, point, conclusion. Think outside the blog post box. Many businesses make the assumption that blogs are the major way to go when creating a solid content marketing plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Blog, Linkedin] Finally, the truth about social media and customer engagement
    When I write a blog post people love, I still get a ton of engagement on Twitter. I get comments on my blog. I may even get an email with an observation or a question about what I wrote. Sometimes, I publish my blog posts on Facebook, LinkedIn and Medium, prompting more questions and comments. By Mark W. Schaefer.
  • BIZIBLE  |  WEDNESDAY, JULY 20, 2016
    [Blog, Linkedin] The 9 Circles of B2B Marketing Hell
    Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors. Developing outrageous headlines for blog posts or ad copy for landing pages, might drive a lot of traffic, but that feeling of success is temporary and provides limited business value.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 20, 2016
    [Blog, Linkedin] 13 Suggestions for Content Marketing Inspiration
    After trying some or all of the suggestions above, a thorough audit of your site content might show gaps that should be filled. Skim through related LinkedIn groups for chatter about topics folks in other parts of the country (possibly in companies bigger or smaller than yours) are faced with. The undeveloped kernel is a type of node.
  • BIZNOLOGY  |  TUESDAY, JULY 19, 2016
    [Blog, Linkedin] If you post it will they come?
    across HootSuite as well, across very similar sites and properties, but with some edits and changes, then I’ll send them off to AutoSchedule. Then, I’ll do the same thing over at LinkedIn via their Write an Article tool. I work harder promoting my online content than I do writing the posts themselves. Like this post?
  • HUBSPOT  |  MONDAY, JULY 18, 2016
    [Blog, Linkedin] 12 of the Best 'Contact Us' Page Examples You'll Want to Copy
    When you think of great website design, you probably think about a website's homepage, or their blog, or their product pages. For most companies, it's typically one of the most-visited site pages. Link to active social media accounts like Twitter, Facebook, Instagram, and LinkedIn to give visitors a way to engage with the business.
  • ACT-ON  |  MONDAY, JULY 18, 2016
    [Blog, Linkedin] From Scratch: Four (Free) List Building Strategies
    If you spend much time online at all, especially reading blogs, you’re likely to be bombarded with requests for your email. But we’re seeing a lot of testing in action for email capture, including: Site header. Blog bylines. Inside blog content. In your blog author’s bio. In this post, we’ll cover the first four.
<< 1 2 3 ... 24 25 >>