• HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Blog, Linkedin] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Google wants to reward sites with content that is useful, shareable, and engaging. On Twitter or LinkedIn? 'Panda 4.0,
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Blog, Linkedin] How to Build Your Email List [GUIDE]
    Send postcards to people on your list, inviting them to sign up for your email list on your website or blog. You can even have multiple forms on different sections of your site, if you want to track where people are signing up. We recommend putting a link or sign-up box on multiple pages within your site. Voila! .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Blog, Linkedin] 25 ideas for your social media network strategy
    Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. This useful little site is like the yellow pages for Twitter. It’s not easy to see on the main Twitter site.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Capture Customers’ Imagination with Corporate Journalism
    apply the same approach to The National Trial Lawyers, the Huffington Post , customer websites and my blog. You should check the site stats every day and keep a running list of the most-read articles per week, month and year. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. and Flipboard.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Everything you need to know about how to do content mapping is in this blog post. Set up a blog if you don''t already have one. Consistent blogging is a foundational part of inbound marketing. Learn why your business needs a blog here. So you''ll need to set up a blog. Woohoo! Okay, so where do you start? Day 1-33.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    But just broadly speaking, I think if you are a B2B company, I would be looking at LinkedIn. would be spending a lot of time on LinkedIn and SlideShare. On what social media sites and social media channels are you distributing your content ? Consistently every year we’ve seen LinkedIn, Twitter, Facebook. link].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 10, 2014
    [Blog, Linkedin] Why it’s Important For B2B Marketers to Get on The Google+ Bandwagon
    It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Employees should create their own Google+ profile and be sure to fill out any of the outlets they write for, including your own blog, in the contributor section. Authorship For Employees Has Far-Reaching Benefits.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 8, 2014
    [Blog, Linkedin] How to Grow Your List with Email Sign up Forms
    Sign up forms are hosted webpages or embedded forms you can easily add to your website, blog and social networks to collect email subscribers. When someone visits your company website, blog or one of your social media pages and chooses to sign up for your email list, they’re actively agreeing to receive your content.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Blog, Linkedin] Content Marketing Objectives And KPIs
    Engagement is all about the content and whether it is proving to capture the visitors attention once they arrive on your site. This can be viewed with metrics such as pages / visit, time spent on the site, social shares and comments. Every site should have conversion goals, even (maybe even especially) consumer brands. Reach.
  • WEBBIQUITY  |  MONDAY, JULY 7, 2014
    [Blog, Linkedin] 20 Expert LinkedIn Guides
    'LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. Guides to Using LinkedIn for Career or Networking. Making LinkedIn Work for You by NoddlePlace.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 2, 2014
    [Blog, Linkedin] 6 Ways to Make Social Measurable
    Notice that on the right, you can “like” the page on Facebook, tweet it on Twitter, or “Share” it on LinkedIn. If you’re seeing high numbers from both, you’re doing a fantastic job of driving traffic to your site and targeting your audience with appropriate content. But how can you measure your social marketing ? Campaign Visits.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 1, 2014
    [Blog, Linkedin] How to Set up LinkedIn Sponsored Updates
    'LinkedIn has always focused on the professional audience from the very beginning. But in the past, you may have only visited the site when you had an update to your resume or were trying to find a connection for that perfect job. However, like other social networks, LinkedIn evolved. © 2014, VR Marketing Blog.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Blog, Linkedin] Google+ on its Third Birthday
    Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. Who don’t understand things like on-site duplicate content or how best to optimize for title, description, or copy? No, not even LinkedIn or Twitter. Ceci N’Est Pas les Médias Sociaux. No more.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Blog, Linkedin] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Blog, Linkedin] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • VOICE-BASED MARKETING  |  FRIDAY, JUNE 27, 2014
    [Blog, Linkedin] Future Trends in Content Marketing
    The top 5 B2B marketing content used are social media, articles on websites, enewsletters, blogs, and in-person events. The top 3 social media sites for B2B content marketing are LinkedIn, Twitter, and Facebook. To explain what is to come in content marketing, let’s examine where we are currently. Blurring of Offline and Online.
  • PAUL GILLIN  |  THURSDAY, JUNE 26, 2014
    [Blog, Linkedin] Skepticism on Gallup’s Gloomy Social Media Assessment
    The sound bite from this research is summed up in the title of the Gallup blog post: “ Americans Say Social Media Have Little Sway on Purchases.” The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.” Related articles.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 26, 2014
    [Blog, Linkedin] How To Blend B2B SEO Into On-Site Content Development
    'Have you seen this joke make the rounds through your LinkedIn or even Facebook news feeds? Eloqua’s best practice section is a great example of what we recommend for many of our clients developing a set of resources for their customers and site visitors. What about individual blog posts and articles? Now what?
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Linkedin] 4 Time-Saving Tips for Managing Social Media Overload
    Use social media management tools If you’re logging into social media network and creating real time posts, you risk being on social sites all day. In this case, you can see a Twitter feed and a LinkedIn feed. Pick sites to cut Ask yourself how much time you have to devote to social media. © 2014, VR Marketing Blog.
  • HUBSPOT  |  TUESDAY, JUNE 24, 2014
    [Blog, Linkedin] How to Take Vacation Without Sabotaging Your Sales Team
    By writing at least a blog post a week, you''ll start to bring in traffic and leads to your site in the short term -- and it''ll keep working while you''re on vacation, too. Getting great content up on your blog doesn''t need to be a huge task either. Here''s a post that can teach you to write a blog post quickly.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Blog, Linkedin] How to Increase Customer Loyalty through B2B Marketing
    Do they want to subscribe to your blog and receive email notifications when a new post is published? Do they prefer to listen to a podcast version of the blog while driving or working out at the gym? Others like LinkedIn and Facebook require that customers accept your invitation. Do they want to subscribe to your eLetter?
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Blog, Linkedin] Optimize Your Content for Inbound Marketing: Part 2
    Arnie offered four ways to find out exactly what your prospects and customers want to know, so you can deliver it: Implement site search in order to see the keywords visitors are using while they’re on your website. The company made the guides front-and-center, accessible from their homepage, site search pages, product pages, and blog.
  • HUBSPOT  |  FRIDAY, JUNE 20, 2014
    [Blog, Linkedin] Dear HubSpot: I Have to Market My New Business. Where Do I Start?
    Before you build the house, you need to lay the foundation -- and for your brand, that foundation is the keyword list that you''ll use to write the content of your website, blog, and social media posts. Step 2: Set up a blog and start writing blog posts. For blog topic ideas, you can get ideas from our Blog Topic Generator.).
  • HINGE MARKETING  |  THURSDAY, JUNE 19, 2014
    [Blog, Linkedin] Hinge’s Fab Five: Mid-June 2014
    Users love its adaptability that comes with the vast array of plugins the site offers. Ways to Engage Your Team and Improve Your Blog. How can you successfully launch your business’ blog with limited resources? On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn Neil Patel, KISSmetrics.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blog, Linkedin] 60 Marketing Acronyms Every Industry Pro Should Know
    Website bounce rate: The percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Learn more blogging KPIs here.). See SaaS.).
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 17, 2014
    [Blog, Linkedin] 6 Easy Ways to Keep Track of Your Competitors
    Follow your competitors on social media sites such as Facebook, Twitter, Google+, Pinterest, Instagram, LinkedIn, or YouTube. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. and Bing.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 16, 2014
    [Blog, Linkedin] Digital Innovation – 5 Conclusions From The NYTimes Digital Innovation Report
    And those that do spend less time on the site and engage less. 222222 ;">The report mentions the lack of commenting on the site and how they “nominally attempt to interact with readers.” 'By now, you’ve likely heard about the New York Times Digital Innovation Report. The New York Time is winning at journalism. .
  • MARKETING ACTION  |  THURSDAY, JUNE 12, 2014
    [Blog, Linkedin] 7 Tips for Creating a Better Call to Action
    Remember, if you tell your potential customers to click on a link to visit a website, make sure the site is ready for them and that it contains all the information they’ll be looking for. Digital marketing strategist Rebecca Otis recently outlined the importance of context in a great blog post about content strategy. Obvious. Sincere.
  • HUBSPOT  |  FRIDAY, JUNE 6, 2014
    [Blog, Linkedin] How to Create Social Sharing Links in Under 5 Minutes [Quick Tip]
    sometimes I just don''t feel like opening up a new tab, logging in to a social networking site, creating a new post, and manually pasting the URL I want to share into it. Social sharing links are those small, clickable social media icons lurking on the pages of ebooks, blog posts, and other webpages. What Are Social Sharing Links?
  • HUBSPOT  |  THURSDAY, JUNE 5, 2014
    [Blog, Linkedin] 6 Jobs the Best Social Media Managers Actually Do
    blog post, the role of the social media manager has not evolved much in the ways of goal-oriented, metrics-driven marketing. According to an MSI study , increased engagement on community sites can result in up to 25% increase in revenue. Years after the first "Can we measure the ROI of social media?" 1) Content Creator. 3) News Junkie.
  • VOICE-BASED MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Blog, Linkedin] 4 Ways to Create Customer Devotion
    For some businesses, Twitter and LinkedIn are going to be the places where their audience engages most. This means a mobile optimized site, a mobile-friendly Twitter layout, providing phone numbers and click-to-calls on your ads, etc. They weren’t satisfied with loyal customers: they wanted devoted customers. Here’s what he recommends.
  • HUBSPOT  |  WEDNESDAY, JUNE 4, 2014
    [Blog, Linkedin] A Go-To Guide to Screwing Up Your Landing Pages
    Links to other parts of your site are a distraction you can avoid by simply not putting them in there. Social following icons (different from social sharing icons) are buttons that send visitors to your company''s Twitter, Facebook, LinkedIn, and Pinterest pages. 'Landing pages are the core of the conversion process. Landing Pages
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 2, 2014
    [Blog, Linkedin] 70 Rising Social Media Stars
    Mars Dorian (MarsDorian.com) Mars may be best known to {grow} readers as a regular contributing writer to the blog but his bold thinking and extraordinary design work have made him a sought-after multi-media producer in Germany and around the world. Samantha is also a pioneer in the field of influence marketing and blogs at Ask A Millennial.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Blog, Linkedin] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. ” Shocking response?
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog, Linkedin] 11 Best Practices for More Effective Content Curation
    This includes a handful of great blogs and newsletters, plus topical aggregation sites like Alltop. don’t post to 50 LinkedIn groups three times a day). There are a handful of blogs and sources I read on a regular basis that consistently have great stuff. 1) Be intentional about your themes & topics?.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog, Linkedin] Dear HubSpot: My Mom Is the Only Person Reading My Blog
    Last week , we talked about possible solutions to generating leads from your blog. This week, we''ll be answering a question about getting blog traffic when it seems like all hope is lost. Based on the subject of your question, we''ll find an expert to answer it for you, right here on the blog. Blogging Social Media
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Blog, Linkedin] The Cobbler’s Children Have No … Marketing Campaigns
    LinkedIn. VentureBeat recently identified LinkedIn as the best place for lead intelligence. Commenting on others’ posts on LinkedIn can offer good exposure with a long shelf life, and is less work than starting your own threads. Turn the slides into an infographic, and/or a blog post. Socialize strategically. Create it.
  • HINGE MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Blog, Linkedin] PR and Marketing: Are Bloggers the New Journalists?
    Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. However, corporate bloggers won’t blog about their company problems the same way a journalist would. On Google+ or LinkedIn?
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Blog, Linkedin] 10 Steps to Better Visual Marketing With Canva
    1) Include a shareable image with each blog post. If people come to your blog and can’t share it easily, they won’t. Each blog post should include an image so people can pin it on Pinterest, or share it on Facebook or Google+ with a good embeddable image. Images are the new call to action (CTA). Tweets from Twitter.
  • FATHOM  |  TUESDAY, MAY 27, 2014
    [Blog, Linkedin] Why You Need a Blog and How to Leverage It Using Social Media
    'More than 70 percent of Fortune 500 companies have active Facebook and Twitter accounts, yet only 34 percent have a blog. Rather than host your original content on someone else’s site, why not host it on your own? The most common response we hear against starting a blog is it will take too much time and what if no one reads it.
  • HUBSPOT  |  TUESDAY, MAY 27, 2014
    [Blog, Linkedin] How to Hire a Content Strategist
    You are far better off searching for candidates with foundational skills like blogging, SEO, marketing automation, design, video production, even coding. There are a number of prominent blogs that are dedicated to inbound and content marketing. You may also want to scour dominant blogs in your own vertical market.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 27, 2014
    [Blog, Linkedin] Five unbelievable social media mistakes you may be making right now
    'At my heart, I am a teacher in all I do, whether it is through my classes, books, or blog posts. have this place on my site where people can sign up for an hour of my time to talk about their business. One of the themes of this blog is to emphasize the strategic importance of inserting humanity into your social media presence.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Blog, Linkedin] Small Business Owners: Time to up Your Digital Game [Infographic]
    Ways to Take Advantage of LinkedIn. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. The conclusion? Small business owners have a digital footprint, but not a very active one!
  • HUBSPOT  |  WEDNESDAY, MAY 21, 2014
    [Blog, Linkedin] 3 Blog Optimization Experiments You Might Want to Embrace
    'I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. Not long ago, we launched a full-blown new version of the blog ( here is the post about the 8 main reasons I undertook the redesign). Blogging That got me thinking.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Blog, Linkedin] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    This can be done with simple gestures, such as a welcome campaign when customers register on your site. Find groups on social media sites like LinkedIn to tap into common issues, or to create local meet-ups. So how do you keep customers engaged beyond the purchase? Increase Engagement Post Sale. Build Up Communication and Trust.
  • THE FORWARD OBSERVER  |  MONDAY, MAY 19, 2014
    [Blog, Linkedin] B2B: How to Close Your Sales Qualified Leads
    'Artillery B2B Marketing Blog > The Forward Observer Are you faltering at the goal line when it comes to closing sales qualified leads? The night before (when you can actually review), dig into search engines, website visitor data, LinkedIn and other social media, CRM, etc. The B2B sales lead game has changed. It’s the sure thing.
  • KOMARKETING ASSOCIATES  |  MONDAY, MAY 19, 2014
    [Blog, Linkedin] How Helping Others Helps You …Get More Links
    Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. When it comes to high quality inbound links, that means you’re most likely going to have to write something; a blog post, article, byline, etc. Search Engine Marketing Blog Search Engine Optimization
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Blog, Linkedin] The Essential Ebook Creation Methodology for New Inbound Marketers
    Sure, you''ve got some blog content published, and you have a nice arrangement with your team and/or some freelance writers that you''re confident will yield you a few blog posts a week. But to turn that blog traffic into leads, you need an ebook to use for the end-of-post call-to-action. How to Generate Leads From LinkedIn.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 15, 2014
    [Blog, Linkedin] An Eight-Step Process for Creating Front-Page B2B Industry News
    This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Other news reader sites to consider include: Newsvibe. Submitting the Site to Google News. How to Submit Your Site to Google News. Developing a Client Questionnaire. Research. Pulse. NewsBlur.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 14, 2014
    [Blog, Linkedin] Out-of-Office: 4 Time-Saving Social Media Tips to Keep Connected
    was able to schedule publishing on my client blogs ahead of time, but my own blog suffered. The danger of sites like Twitter , Facebook and LinkedIn is that they can suck you in and spit you out hours later… and time is money. If you don’t have blog posts feeding automatically, check out HootSuite.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Blog, Linkedin] 7 Quick Ways to Curate Industry Content for Your Blog
    'Blogging for your business is an important part of establishing your company as an industry thought leader, bringing in new site traffic, and converting that traffic into leads and customers. With that goal in mind, here are several quick ways to curate content for your industry blog. 2) Follow Trade Show Blogs.
  • B2B MARKETING MENTOR  |  FRIDAY, MAY 9, 2014
    [Blog, Linkedin] Analysis of 300 Job Listings Reveals What Employers Are Looking For in a Content Marketing Manager
    This suggests that those with little or no marketing experience may still find opportunities with some companies, especially if they’ve published or managed content in other capacities, such as for a media outlet or blog. quarter of them, for instance, called for applicants with editorial, digital publishing or credible blogging experience.
  • VIDYARD  |  THURSDAY, MAY 8, 2014
    [Blog, Linkedin] Pop Culture Perfection: HootSuite Unites the Social Thrones
    Rather than simply upload the video on YouTube and hope that their efforts drive traffic back to their site, HootSuite used their video in multiple locations, ranging from a blog post, to a targeted landing page encouraging viewers to sign up for their platform. Once they’re on your site though, make sure you keep them there!
  • BIZNOLOGY  |  THURSDAY, MAY 8, 2014
    [Blog, Linkedin] B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter
    'LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Blog, Linkedin] Need More Website Visitors? Get Back to Basics
    'Whether you’re new to the block or a veteran marketer, you conceptually know that the first step in any successful inbound strategy is to attract strangers to visit your site. When you hear the term “SEO” or “search engine optimization,” who do you think that implies you should be optimizing your site for?
  • TRADESMEN INSIGHTS  |  TUESDAY, MAY 6, 2014
    [Blog, Linkedin] A Framework for Writing a Good Post
    'I’ve been blogging for over three years and learned from the best, Michael Gass. Over the past seven years, I’ve worked with over 170 agency owners to help them create a niche blog and write meaningful content. ve developed a template for writing an effective blog post from my experience training and coaching others.
  • HINGE MARKETING  |  FRIDAY, MAY 2, 2014
    [Blog, Linkedin] Google+ 101: What it is and Why it’s Valuable for Professional Services Firms
    The network is comprised of a number of features: +1 Button: Let visitors quickly recommend your brand and your content by adding a +1 button to your site. The default commenting system generates a new blog post on Google+. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. 'Curious about Google+?
  • VIDYARD  |  FRIDAY, MAY 2, 2014
    [Blog, Linkedin] Watch How This B2B Brand Spoofed Game of Thrones to Drive Webinar Attendance
    After distributing the video on various social media channels (LinkedIn, Google +, Facebook, Twitter, YouTube, Reddit, etc.), Blog Customer Success 'Alright, so you’ve got an important webinar to promote, but you’re an enterprise mobility management and security solutions company. Creating video around a purpose.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 30, 2014
    [Blog, Linkedin] The Colossal Content Marketing Report: Blogging Basics and Beyond
    'Author: Maggie Jones Last week, competitive intelligence platform TrackMaven released their “ Colossal Content Marketing Report ” – an analysis of blogging culture, pain points, analytics, and more. million blog posts and 2 billion social shares.  . Here are some of our favorite takeaways from the report: When Should I Blog?
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Blog, Linkedin] A Social Media Strategy for B2B Marketers
    Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. LinkedIn. SlideShare.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 28, 2014
    [Blog, Linkedin] The Top 100 Bloggers On Triberr
    'Are you looking for a way to get more people to share your blog posts?  . The site was founded by   Dino Dogan and   Dan Cristo , who were 2 of my earliest connections on the site and who write some amazing stuff themselves. Well I think I have found the answer. What is Triberr? Who are the leading names on Triberr?
  • BLOG MY CALLS  |  FRIDAY, APRIL 25, 2014
    [Blog, Linkedin] The Friday Marketing Rant: Is Anyone Really a 'Social Media Expert?'
    'The blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. To receive the rant in your inbox every Friday morning, please subscribe in the top right hand corner of the blog. We do a fair amount of advertising on LinkedIn. We rant about something marketing related every Friday morning. NO!!!!
  • HUBSPOT  |  THURSDAY, APRIL 24, 2014
    [Blog, Linkedin] CEOs: You Can't Afford to Ignore Social Media Anymore
    In fact, according to a study conducted by CEO.com and DOMO , as of June 2013, a whopping 68% of Fortune 500 CEOs did not have any social presence whatsoever -- even on LinkedIn, the CEO social platform of choice. Graphic from the 2013 CEO.com Social CEO Report (Fortune 500 CEOs on LinkedIn). of Fortune 500 CEOs on Twitter.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 24, 2014
    [Blog, Linkedin] How To Squeeze More SEO Out Of Your B2B Marketing Budget Priorities
    From an email marketing augmentation perspective, make certain to create visibility for email subscriptions across page templates, including supporting navigation, confirmation page messaging, and within the navigational stream of blog post templates. LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. Email Marketing.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Blog, Linkedin] The Critical Ingredients Of Effective Demand Generation
    This Team is best split by Inside Sales (lower revenue deals, Volume Velocity Markets) and Field Sales (High Revenue Deals, On Site visits).  Analyze your Data to understand the typical Sales cycle and Benchmarks, Discussion, Demo, On Site, Contracts etc. 'Demand Generation is one of the most critical components of B2B Marketing.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog, Linkedin] 8 Types of Content to Help Engage Prospective Students
    You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. This is a great way to offer a real look into the student life for your prospective students and perfect content to post on your school''s blog.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog, Linkedin] 13 Solutions to Your Most Common Landing Page Problems
    Create more blog posts to promote your landing page. If you have a decent blog readership, you can try including more calls-to-action leading to the landing page throughout your content and/or create more blog posts featuring those same calls-to-action. Check out this blog post. They''re one page with one form. right?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog, Linkedin] 10 Education Blogs You Should Follow According to Teach.com
    'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Bonus Blog: hop online.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Blog, Linkedin] Fixing Your Sucky Website Step Three: The End Game
    Deep down you know when even your very pretty site is still Sucky. It’s not that you don’t know what your site should be. You know about blogs, live chat, video, mobile optimization, integration with social and rewriting all the copy to appease the SEO gods. You 'Here is our final look at fixing sucky websites.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Blog, Linkedin] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Digital Buzz Blog ). Digital Buzz Blog ).
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Blog, Linkedin] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Links, simply put, equal lead generation by bringing more visitors to your site. By creating content like these items, you are basically offering a service to others, and a reason to visit your site.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Blog, Linkedin] LinkedIn’s New Content Marketing Score
    'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. © 2014, VR Marketing Blog. Well, wonder no more. Intrigued?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Blog, Linkedin] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts! Even outside of your company, find other people like you through local user groups, LinkedIn, volunteer opportunities, and technology conferences like Summit. All in all, it was an unequivocal success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Blog, Linkedin] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Platforms: Mobile Site, Android. Pricing: Starts at $5/month for a single site. Platforms: Mobile Site. Platforms: Mobile Site. Platforms: Mobile Site.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Blog, Linkedin] Content ROI Is a Myth
    Encourage people to spend time on your site, getting them to read your content and visit additional pages. Increase your traffic from organic channels, and get them to take an action on your site that shows you''re attracting the right kind of people. LinkedIn also released updated Company Page analytics last summer.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Linkedin] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Linkedin] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Blog, Linkedin] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. The Ultimate Cheat Sheet for Mastering LinkedIn.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Blog, Linkedin] How to Tweet Around the Clock Without Being on Twitter 24/7
    Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. Check out the top stories across multiple news sites on most-popular.alltop.com. Here''s a guide to get you through it all.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Blog, Linkedin] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Blog, Linkedin] A Small Biz Guide to Digital Marketing Acronyms
    If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad. There are two components SEM : 1) typically, this refers to PPC advertising that would appear on sites like Google, Yahoo! UGC: User-Generated Content is a wide range of various media (blog posts, videos, photos etc.)
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Blog, Linkedin] Why Brands Need To Act Like Publishers
    They created their site “to help small business owners get more business.” The site quickly became their largest source of new card members. At SAP, we modeled our own site  Business Innovation  after this. To see more of my interview, check out the News360 blog. Why Content Marketing? of banners are ignored.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blog, Linkedin] The Key to Persuasive Writing? Stop Couching!
    Often this happens when you speak, but if you''re trying to write like you speak (because that''s how you should be writing ) phrases like these will creep into your blog posts, ebooks, emails, infographics, social posts, and pretty much any other marketing material you write. “I could be wrong, but I think …” or.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Blog, Linkedin] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Linkedin] The economics behind Copyblogger’s decision to end blog comments
    'The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Anybody can do anything they want on their blog if it makes good business sense. Why is it necessary to have a conversation on a blog, too? They really didn’t say. And spam?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Linkedin] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Let’s take a look at a few ways A/E/C firms can successfully do this: Blogging. And by providing offers (that is, actionable next steps… an invitation to subscribe or receive updates from the firm), blogs can lead to conversions. conversion is anytime a website visitor engages in one of the sites’ offers.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Linkedin] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    2) Subscribe to SEO blogs. Whenever there is a major change in search engine optimization, detailed information will be posted on all SEO blogs. Here are a few SEO blogs that you can use to start off your RSS feed: Search Engine Land. Matt Cutts'' Blog. 6) Join SEO-focused LinkedIn Groups. But it isn''t impossible.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Blog, Linkedin] Six Best Practices for Marketing with White Papers
    Keywords and phrases used in site search on your website. discussions in relevant LinkedIn groups, trending topics on Twitter). Industry news sources and blogs. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. 'Though the format is sometimes misused (i.e.,
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Blog, Linkedin] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    ” During his recent AMA session , followers and fans picked his brain on developing an authentic copywriting voice, his tell-all blog OkDork.com , getting people to pay for your offering, outsourcing work, achieving daily goals, and attracting thousands of email subscribers. That sure makes for a snazzy headline.). Go fail.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Blog, Linkedin] 7 Tips for Brand Consistency Across Social Channels
    Establishing a strong brand identity means you’ll come across consistently no matter the setting, including across wildly varying social media such as Facebook, Twitter, Instagram, LinkedIn, etc. Just be sure to alter your content appropriately so it matches each site’s demographics and posting styles. Know Your Audience. license.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Blog, Linkedin] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation systems provide a suite of capabilities that optimize your personalization efforts, including: Website visitor tracking that lets you see who visits your site, where they came from, and what they’re looking for. The reason? Here are 3 ways marketing automation can improve the quality of your marketing efforts: 1. license.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Blog, Linkedin] How to Research Content for Your Expert Ebook
    In this blog post I share how I do content research, but what I know is limited to my own areas of expertise: leadership issues, health topics, and topics on the brain and psychology. Wikipedia, and other specialized encyclopedia sites. Twitter, LinkedIn, Facebook, Google+, and other social media sites. Crowd sourcing.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog, Linkedin] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    'This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. How to Improve Your Blog Views. Measure blog post views to figure out which blog content is performing the best.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 14, 2014
    [Blog, Linkedin] Small Business Survey Reveals Social Media Trends [Infographic]
    Realize the value of blogging in their content marketing strategy. Find value in video and review sites. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. We hope you enjoy it.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Blog, Linkedin] How Does Social Media Leave A Footprint On Your Business?
    Top 3 Networking Sites That Drove Results in 2013. According to the infographic, 52% of marketers gained new customers through Facebook; 43% through LinkedIn; and 36% via Twitter. In particular, businesses from the following industries utilized Facebook, LinkedIn and Twitter to attain new customers: Retail/Wholesale.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Blog, Linkedin] Small Business Lessons That Are Anything but Cliché
    Cliché Noe is also active on social media networks including Facebook , Twitter, LinkedIn and Yelp. Meyer saves time by linking her Twitter and Facebook accounts so she can post once and publish the content to both sites. © 2014, VR Marketing Blog. Be Known for Something. Quality Trumps Quantity. You Gotta Market Your Biz.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Blog, Linkedin] Who Is Your B2B Customer & How Do They Find You?
    For example: When asking the question “where are B2B manufacturing buyers spending their time,” we discovered that participating in various B2B manufacturing groups on LinkedIn was a productive way to build relationships and develop product awareness. Micro-Sites. Demand Generation Search Engine Marketing Blog Video.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blog, Linkedin] How to Build a Newsroom Inside Your Company
    Some are even hiring journalists and camera crews, building studios, and launching dedicated news sites to cover themselves and their industries. LinkedIn has a managing editor. You want to establish your company as a thought leader, so you create an independent site. Get people to contribute to your blog. So does GE.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Blog, Linkedin] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. Beyond email campaigns you send out to promote your video, have your team members change their email signature to include a catchy line with a hyperlink to your video embedded on your site.
  • SAZBEAN  |  TUESDAY, MARCH 4, 2014
    [Blog, Linkedin] Developing Your Marketing Strategy: There’s an App for That.
    Hootsuite Hootsuite’s social media platform can simultaneously schedule posts on all of your social channels, including LinkedIn, Twitter, Pinterest, and Google+. WordPress You already use WordPress to manage your content management system, but staying up to date with blogging is a tough task. appeared first on Sazbean.
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