• AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • AGGREGAGE B2B WHITE PAPERS  |  TUESDAY, MARCH 28, 2017
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • WEBBIQUITY  |  THURSDAY, MARCH 23, 2017
    [Blog, Linkedin] The 15 Best Content Distribution and Amplification Tools
    ” What is clear however is that with two million blog posts written every day, you need more than great content to stand out. 1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” StoreYa Blog.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Blog, Linkedin] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    A content management system (CMS) that hosts a company website and blog. 70% of marketers say that interactive content is effective at converting site visitors. Millions of blog posts are published every day, and it’s becoming harder to break through the noise. I mean, over 2 million blog posts are published. Conductor.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Blog, Linkedin] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Treat your blog home page like an email capture form. Use Leadboxes from Leadpages in author bylines used on your site. Require commenters on your own blog to provide addresses. Offer opt-ins to anyone “liking” comments on your blog. Fear not!
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Blog, Linkedin] The 17 Best Photo Editing Tools
    Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Showcase reviews: Likeable Media, RazorSocial, StoreYa Blog, TNW News. StoreYa Blog.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Blog, Linkedin] 3 Simple Ways to Validate Your Content Ideas
    Visit Google Analytics and look to see which particular blog posts have received the highest number of views and the longest time on the page. For example: If you’d like to target small business owners in the pet space and you’re certain the best channel to access owners is LinkedIn, begin by asking what they are passionate about.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Blog, Linkedin] Adjusting to the new sales strategies with Anthony Iannarino
    For example, if I write something on LinkedIn and I want to get a boost, I have people who are going to be helpful and do that for me. I had been blogging since 2009! To connect with Anthony Iannarino and follow his progress, check out his Sales Blog , and his book The Only Sales Guide You’ll Ever Need. By Mark Schaefer.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 8, 2017
    [Blog, Linkedin] 6 of 14 rules for marketing like a billion-dollar martech unicorn
    We looked at their Twitter profile, LinkedIn, blog posts, etc., Then, imagine that every single day, you get an email from some start-up saying, “Hey, will you promote our site, our product, etc., The following is a guest post by Jeremy Epstein , CEO of Never Stop Marketing. billion. Activity feels good. What happened?
  • SNAPAPP  |  MONDAY, MARCH 6, 2017
    [Blog, Linkedin] 35 Quick and Easy Tips to Make Your Daily Marketing Life Better
    If you’re stumped on what topics to write about for your company blog, refer to your FAQs. Answer them in blog posts. . Quick content tip #5: Search through frequently asked questions for blog post ideas. . Struggling to keep up with your own company’s blog schedule? For example: site: [link] “ROI calculator”. .
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 1, 2017
    [Blog, Linkedin] THE HACKIES: Full-path ROI — aligning attribution models with the buyer’s journey
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. An engineer may read your blog post via organic search, sign up for your newsletter and get nurtured via email, while a CFO from the same company may click your display ad on a trade related web site and call a sales rep.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Linkedin] The 26 Best WordPress Plugins
    It runs between 25% and 28% of all websites, and nearly 60% of all sites built using any sort of CMS platform. Here are more than two dozen of the best WordPress plugins to optimize the performance, appearance, and popularity of your website or blog. Connect your WordPress.com site to various social networking services. grow}.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Blog, Linkedin] The Stories Behind 5 Social Networks That Never Caught On
    In this blog post, we’ll dive into the stories of some of the earliest social networks -- and why they didn’t stick around. Blogging (on “weblogs,” as they were once called) came to the scene in 1998 with the launch of Open Diary , which included a social networking feature wherein users in groups could read each other’s writing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Blog, Linkedin] How to Get More Leads From Social Media
    It’s not an exhaustive cataloging of every available tactic (that’s a book, not a blog post), but I’ve assembled the “classic hits” of social media lead generation. And B2B audiences are on LinkedIn, right? What’s your impression of how hard it is to generate leads on social media? Effectiveness vs. Difficulty for Lead Generation.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Linkedin] Buy domain names for all your pages, products, and services
    logan.movie is a prime example of a bespoke domain name redirecting to a greater 20th Century Fox Movies site (click through, you’ll see what I mean, the cool.movie TLD quickly resolves all the way to www.foxmovies.com/movies/logan, which is much less pithy and harder to share in a 30-second spot or via word-of-mouth). Now they all do.
  • JUNTA 42  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Linkedin] Major Changes Come to Content Marketing World 2017
    We will be adding it and more to the event site, www.contentmarketingworld.com , shortly. We host an event-specific blog on the site to share event-related stories, news, etc.). You should have noticed different voices on the CMI blog. In 2016, about 800 of the 3,600 attendees completed the survey. But I digress. Writing.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Blog, Linkedin] The 21 Best Content Curation Tools
    Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). Ideal for live blogs, breaking events, and conferences. Discover, review and curate content from blogs, news sites, Google Plus, Facebook, Amazon, Ebay, YouTube, Twitter, Flickr, Instagram, Wikipedia, or any RSS feed.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Blog, Linkedin] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    But that’s a story for another blog post! Douglas Karr , founder of the MarTech blog, said this data flow could mean “the death of mass media and rise of targeted, personalized marketing experiences through ABM and similar tools. By Mark Schaefer. I’m often asked: “What is the next big thing in marketing?”
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Blog, Linkedin] The future of Twitter is as a protected essential public utility
    This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. So, be sure to check out Sally Falkow’s blog, The Proactive Report , later this week in order to get a much bigger picture than I can offer. SF: What’s your take on the future of Twitter? It’s still a thing!
  • KAPOST  |  MONDAY, FEBRUARY 13, 2017
    [Blog, Linkedin] Tips for Using Video to Increase Social Media ROI
    YouTube, owned and operated by search giant Google, is the behemoth of social video, with billions of users and hundreds of millions of hours spent on the site every day. The post Tips for Using Video to Increase Social Media ROI appeared first on Kapost Content Marketing Blog. Customer case study. Promotional. Keep it short.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2017
    [Blog, Linkedin] The 29 Best Social Media Monitoring Tools
    Showcase reviews: MarketingLand, Social Media Today, StoreYa Blog. ” — Blogging Wizard. Showcase reviews: Blogging Wizard, MarketingLand, ViralBlog. Showcase reviews: Blogging Wizard, BuzzBlogger, Nikki Woods, Rebekah Radice, Social Media Today, StoreYa Blog. Blogging Wizard. StoreYa Blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 2, 2017
    [Blog, Linkedin] What Are Your Top 5 B2B Content Marketing Objectives?
    Why is it appearing on your blog in the first place? From there, you can figure out useful blog content that will be useful to your target audience. The result is usually a few good blog post writing ideas, answering users’ most common questions and making sure that you include key phrases in the title and body of the blog post.
  • KAPOST  |  TUESDAY, JANUARY 31, 2017
    [Blog, Linkedin] Shedding Light on Modern Marketing Needs
    He writes for the web’s top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. Visit his blog, The Point, at Feldman Creative. The post Shedding Light on Modern Marketing Needs appeared first on Kapost Content Marketing Blog. So why are we in the dark?
  • KAPOST  |  TUESDAY, JANUARY 31, 2017
    [Blog, Linkedin] Shedding Light on Modern Marketing Needs
    He writes for the web’s top marketing sites and was named one of 25 Social Media Marketing Experts You Need to Know by LinkedIn. Visit his blog, The Point, at Feldman Creative. The post Shedding Light on Modern Marketing Needs appeared first on Kapost Content Marketing Blog. So why are we in the dark?
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [Blog, Linkedin] B2B Paid Content Distribution: Facebook vs. LinkedIn
    We only want to use LinkedIn.” I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. On LinkedIn, it’s pretty much required. percent for LinkedIn. on LinkedIn).
  • HUBSPOT  |  FRIDAY, JANUARY 27, 2017
    [Blog, Linkedin] The Goldfish Conundrum: How to Create Content for Short Attention Spans
    After all, today's readers are more likely to skim blogs, long-form written content, and podcasts rather than thoroughly consume them, according to data from HubSpot Research. It attracts visitors to your blog, cultivates brand awareness, and helps you generate leads for your organization. The Current State of Content Marketing. Video.
  • HUBSPOT  |  THURSDAY, JANUARY 26, 2017
    [Blog, Linkedin] 4 Smart Ways to Keep Up With Google in 2017
    In the same vein, written content can be published on blogs, LinkedIn Pulse, and Medium publications. Then, plan a blog post strategy based around topic clusters so your website is more likely to rank higher in Google search results. What do all of these changes have in common? png">. 2) Evolve your keyword targeting strategy.
  • ENGAGIO  |  WEDNESDAY, JANUARY 25, 2017
    [Blog, Linkedin] From Idea to Execution: 5 ABM Tactics to Implement Today
    There are many arguments on blogs, podcasts, and talks declaring “Account Based Marketing isn’t new.” This can include any behavioral data that indicates the right activity, including: Topics people at this company are researching on 3rd party sites. How do you actually execute an effective ABM program? Tom Koletas, Madison Logic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 24, 2017
    [Blog, Linkedin] 30 SEO Best Practices for B2B Organizations in 2017
    Once pain points have been discovered, you can guide strategies to create highly targeted blog posts, industry news articles, webinars, product videos, and more. Make sure you are implementing it on your site’ only for August to come around and Google to tell us they decided not to use it anymore?” Secure Your Site.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JANUARY 24, 2017
    [Blog, Linkedin] Empathetic Marketing: How To Connect With Your Customers
    I came across your article on LinkedIn , and several people forwarded it to me and said, “Brian you should check this out for your book.” You can measure engagement in the form of time on site and in the form of social shares, and in the form of whether people subscribe to your content. If not, you should. Thanks, Brian.
  • WEBBIQUITY  |  TUESDAY, JANUARY 24, 2017
    [Blog, Linkedin] The 32 Best Twitter Marketing Tools
    While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s ” — Blogging Wizard. ” — Blogging Wizard.
  • HUBSPOT  |  WEDNESDAY, JANUARY 18, 2017
    [Blog, Linkedin] 7 Ways Freelancers Can Start Earning More in 2017
    Consider writing an ebook, starting a blog, participating in a speaker or webinar series, or even building your own app. 6) Connect with clients on freelance networking sites. Check out a few of the most popular networking sites below: Upwork. LinkedIn Profinder. That's a pretty significant 35% of the US workforce.
  • VIDYARD  |  TUESDAY, JANUARY 17, 2017
    [Blog, Linkedin] 11 Free Sales Tools to Pump Up Your Pipeline
    Integrating with our Google Apps email addresses, Rapportive shows LinkedIn profile data along side every email we send or receive just by hovering over a person’s email address. With LeadIQ, you can build lead lists by browsing sites like LinkedIn and AngelList, and sync contact data from these leads directly into Salesforce.
  • SNAPAPP  |  FRIDAY, JANUARY 13, 2017
    [Blog, Linkedin] How to Create a Content Promotion Plan in 3 Steps
    In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics. What sites are referring traffic to your website and content? Are they in certain LinkedIn groups? Step 2.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Blog, Linkedin] 7 Companies That Should Buy Medium, Because Why Not?
    Though traffic to the site has tripled since, I doubt the valuation has gone up much. AmEx has made bold moves in the past ( it helped start MTV and Nickelodeon ), and Medium would add a whole new element to OPEN Forum, its popular small business site. Microsoft/LinkedIn. But that doesn’t fix LinkedIn’s problems.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Blog, Linkedin] How to Create a Content Promotion Plan in 3 Steps
    In this study of over 600 marketing professionals, 65% were blogging, 64% were producing case studies and/or white papers, 47% were creating videos, 45% were writing online articles, and 39% were creating infographics. What sites are referring traffic to your website and content? Are they in certain LinkedIn groups? Step 2.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Blog, Linkedin] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    When you pay to get content placed on a website or in a publication, or when you pay for more exposure on platforms like LinkedIn or Facebook, that’s paid media. Owned media can include your website, blog, digital publications, and your social media accounts. Content channels (website, newsletters, blog, mobile apps, etc.)
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Blog, Linkedin] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Hubspot published a great blog post about statements that make salespeople sound insecure. Blog Inside SalesWhat does that lead to? Don’t sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 29, 2016
    [Blog, Linkedin] In case you missed it, the best marketing posts of 2016
    How many people read an individual blog post? Do you see my writing on Facebook or LinkedIn? In any event, even the biggest fans of the blog miss a lot of the best ideas every year. Whether you have been reading for years or you’ve just discovered {grow}, thank you SO MUCH for reading my blog! By Mark Schaefer.
  • KAPOST  |  THURSDAY, DECEMBER 22, 2016
    [Blog, Linkedin] 4 Examples of the Best B2B Influencer Content Marketing
    Influencer marketing may include publishing your guest posts on an influencer’s blog or website, having an influencer sharing your content with their social media followers, or co-creating content with them. They collaborated with more than 40 influencers from major brands including LinkedIn, MarketingProfs, Kapost, Facebook, and Copyblogger.
  • JUNTA 42  |  MONDAY, DECEMBER 19, 2016
    [Blog, Linkedin] Five Content Marketing Trends to Watch in 2017
    As Robert Rose and I covered in a recent This Old Marketing podcast , CNN bought the social media app Beme owned by YouTube celebrity Casey Neistat who amassed 6 million followers through his video blog. Hence, the removal of Kellogg’s advertising from Breitbart’s site. Trend 1: Buying influencers. cmworld Click To Tweet. joepulizzi.
  • ACT-ON  |  THURSDAY, DECEMBER 15, 2016
    [Blog, Linkedin] 63 Digital Advertising Terms Every Marketer Should Know
    Getting familiar with these will help you navigate the world of online advertising – and get more value out of our upcoming series of blog posts about digital advertising and digital marketing. Social Advertising : Running paid ads on online social networking platforms, such as Facebook, LinkedIn, and Twitter. A Carmax banner ad.
  • SNAPAPP  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog, Linkedin] 73 Experts Reveal B2B Marketing Trends to Leverage in 2017
    Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. The best marketers are using digital marketing solutions to flag them when customers are actively downloading premium content on their sites or browsing trial signup pages. Marketing automation. link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 14, 2016
    [Blog, Linkedin] 7 and a Half Quotes That Aren’t Supposed to be About Marketing
    But you’ll never find it unless you look up from the usual blogs and media outlets and scan the horizon for something new. A hook draws people into your site, but it’s up to your content to keep them there. By Kerry Gorgone, {grow} Contributing Columnist. But after some pondering, I found marketing insight in each.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 13, 2016
    [Blog, Linkedin] All your best content may now be considered fake news
    As lines are being drawn, it’s time to make sure all your hard-wrought creative work lives on your own blog or website instead of on someone else’s. If you’re not already experienced with blogging/publishing platforms, I would always start with WordPress. This has actually been a boon for sites like these.
  • LEADERSHIP  |  FRIDAY, DECEMBER 9, 2016
    [Blog, Linkedin] Interesting Infographics: Create a Killer Social Media Strategy
    Facebook, Twitter, Snapchat, Instagram, Periscope, LinkedIn … the list of platforms used by marketers goes on and on. It’s where your customers are: 74% of adult internet users are active on social media and 55% of buyers use social media sites when researching products. billion active monthly users. Define target audience.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 9, 2016
    [Blog, Linkedin] Am I connecting with my customers enough? 10 tips for customer outreach
    Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. How’s your customer outreach? We hear a lot about customer engagement and outreach these days. Share your story.
  • HINGE MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Linkedin] How to Develop a Business Guest Post Program
    There are numerous benefits to guest blogging. Hinge’s research found that blogging is one of the most effective online marketing tools, right up there with SEO and web analytics. With the proliferation of blogs and online publications, you’d think that securing a business guest post would be easy. But it’s not. Develop a Plan.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Linkedin] 10 Trends That Defined Digital Marketing in 2016
    In late 2015, Facebook booted Bing and replaced site search with their own algorithm that allows visitors to search all public posts. In March, LinkedIn launched Account Targeting. conversion rate with its targeted LinkedIn display ads. If you’re worried you might have missed something major this year, we have you covered.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2016
    [Blog, Linkedin] 28 of the Best Chrome Extensions for SEO, Productivity & More
    For all of the greatness that the internet affords -- cute animal videos , GIFs , and interesting blogs -- I think its biggest downside is how distracting it can be. We’ve broken them down into different categories if you want to jump ahead: Social Media , SEO , Content Sourcing , Blogging , Productivity. Blogging. 1) bitly.
  • HUBSPOT  |  TUESDAY, DECEMBER 6, 2016
    [Blog, Linkedin] The Ultimate Guide to Account-Based Marketing: 6 Key Steps
    We find that LinkedIn is an excellent way to uncover that data with a fairly simple advanced search. Let’s say someone was trying to figure out who the staff writers are on the HubSpot Marketing blog. Perhaps that’s why, according to the same report, 82% of visitors to B2B sites aren’t even actual prospects. Why is that? Right?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Blog, Linkedin] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    Between staff, freelancers, and site maintenance fees, you’re going to spend $20,000 a month to produce content. There’s not a whole lot of value in writing a decent blog post anymore. My buzzword of the year is “scale.” My second thought was that this headline is going to absolutely kill it in search. Month 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Blog, Linkedin] Case Study: Using influencers to quickly build an audience for your content
    Try Followerwonk , a free app on the Moz site. Twellow is a very useful site that can help you build your audience in several ways. Subscribe to their blog or video channel, follow them on Twitter, like them on Facebook. Look for opportunities to engage through a blog comment, a congratulatory message on LinkedIn, or a tweet.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Blog, Linkedin] Better Social Selling, an Interview with Jill Rowley
    There’s a woman who is an aspiring social seller, and I got an invite to connect with her on LinkedIn, and it was generic. She’s an aspiring social seller, and she sends me a generic invite to connect on LinkedIn. I reply, and I give her a link to The Art of a LinkedIn Invite. LinkedIn is all business.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Blog, Linkedin] The Best White Paper on B2B Demand Generation Ever Written!
    I wrote this a long time ago, and my web site is no longer active. One of the best ways to get more viewers to your LinkedIn profile is by adding a View My Profile on Linkedin button to your blog. We did that, thanks to the help of LinkedIn and WordPress.com. Sorry. Check it out. Do it right now!
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Blog, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    I get caught up on the latest news, as well as industry blogs, as well as any activity on Twitter, Facebook, and LinkedIn. There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. This site has plenty of marketing insights as well as a community of over half a million marketers. AdWeek.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Blog, Linkedin] 7 Promotion Tactics to Get Your Content Seen
    With two million blog posts published every day and over 200,000 photos shared on Facebook every minute (not to mention tweets, videos, books, and everything else), there’s no way our audiences can keep up. This graph shows the traffic spikes Stone Temple Consulting got when they reshared a particular blog post. Their trick? Pay them.
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [Blog, Linkedin] More Content is Not Always Better – Wise Words from Chris Vandermarel
    This is something that digital publishers do really well, including sites like Netflix and YouTube. Of course, I love the Vidyard blog – I think you’re doing awesome stuff there. I like the LinkedIn Marketing Solutions blog too. Blog Marketing CommunicationsLet’s dig in! How does LookBook market itself?
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Linkedin] How the U.S. Presidential Election Influenced Changes at Facebook
    They bank on the public not looking closely enough to see if their story is from a credible source, then hope they share it to increase traffic back to their website, just like your staffing firm would do for your authentic blog post. Regardless of whether or not you were happy with the results of the U.S. Mark Zuckerberg doesn’t think so.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 16, 2016
    [Blog, Linkedin] How the U.S. Presidential Election Lead to Changes at Facebook
    They bank on the public not looking closely enough to see if their story is from a credible source, then hope they share it to increase traffic back to their website, just like your staffing firm would do for your authentic blog post. Regardless of whether or not you were happy with the results of the U.S. Mark Zuckerberg doesn’t think so.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 15, 2016
    [Blog, Linkedin] 10 Digital Trends to Inspire Your 2017 B2B Content Marketing Strategy
    Long blog posts should be digestible and the content that has the best chance to keep the audience’s attention is video, due to its interactive nature. Action content marketers should take : When thinking about content development, marketers need to focus on adding content to their site’s that speak directly to buyer’s pain points.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2016
    [Blog, Linkedin] 12 Great Examples That Prove the Power of Repurposing Content
    Organic search still provides the majority of site traffic. If you publish your content on other sites, then you’ll also (sometimes) have the benefit of backlinks. Chances are, you already have extensive archives of content on your blog. You might even have a lot of off-site content like guest posts that you can leverage.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 9, 2016
    [Blog, Linkedin] Should You Optimize Content for Google AMP?
    DoubleClick’s research shows the average load time for mobile sites is 19 seconds over 3G connections. It also shows that 53% of mobile site visits are abandoned if pages take longer than three seconds to load. Major technology companies include LinkedIn, Twitter, Adobe Analytics, and WordPress. What is Google AMP? No cost.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [Blog, Linkedin] What Qualities Should You Look for in a Marketing Automation Manager?
    In this blog, I’ll cover all the information you need for a successful marketing automation manager hire: Find a Modern Day Da Vinci. And because she will be heavily involved in content development, the more types she’s familiar with, the better—blogs, emails, web page content, and other key assets for your organization.
  • ACT-ON  |  THURSDAY, NOVEMBER 3, 2016
    [Blog, Linkedin] How to Create Social Media and Content Marketing Synergy
    In fact, roughly one in every five minutes (about 19%) of all media time is spent on social sites and apps. And this content doesn’t need to be a lengthy eBook, white paper or even blog post. LinkedIn leads the social platforms, with 89% of marketers using it. LinkedIn. LinkedIn. Why not? Strong. Twitter. Facebook.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2016
    [Blog, Linkedin] 7 Tried-and-True Strategies SaaS Businesses Are Using to Grow
    The file sharing and storage service has many types of potential customers and attracts them with targeted content at the Dropbox , Dropbox Business , Dropbox Tech , and Dropbox Developer blogs. High quality links from trusted and authoritative sites trumps quantity every time. Need inspiration for your own strategy? Intercom.
  • ACT-ON  |  TUESDAY, NOVEMBER 1, 2016
    [Blog, Linkedin] 20 Twitter Tricks for B2Bers Who Want to Up Their Game
    Something like this: How to Personalize the Customer Experience – Act-On Blog [link]. Whether they are influencers, potential guest post sites, potential investors, partners, etc. If you can leave a comment on the content they share (blog posts, videos), do. Install Twitter cards on your site. Add line breaks.
  • JUNTA 42  |  SATURDAY, OCTOBER 29, 2016
    [Blog, Linkedin] This Week in Content Marketing: Content + Audience for the Win
    However, an analysis published on LinkedIn by King Content Singapore’s head of content questions whether survey respondents truly understand the purpose and processes involved in the technique. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Click To Tweet.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2016
    [Blog, Linkedin] 9 Lead Generation Mistakes Marketers Need to Stop Making
    Some of your site visitors might be ready to buy, but most won't -- and you need to give them the opportunities to learn more about your business and what you're selling before asking them take any sort of purchase action. 3) You aren't using your blog to generate leads. What that CTA looks like on your blog posts is up to you.
  • HUBSPOT  |  THURSDAY, OCTOBER 27, 2016
    [Blog, Linkedin] Planning Social Media Content? Ask Yourself These 9 Questions
    That’s also a good place to plan other pieces of your online presence, like your blog, around these launches -- especially considering that 84% of marketers integrate social media with their overall marketing plans. We've all been there. But finally -- finally! -- it seems like folks are catching on. But how? 1) What are you promoting?
  • CLOUD POTENTIAL  |  TUESDAY, OCTOBER 25, 2016
    [Blog, Linkedin] Where do you fit in their “Solution Scenario?”
    They visit sites and stores. It’s not enough to just plaster our sites with blah-blah or arm our salespeople with blah-blah. He wants to see if your site is also a class act. It is, so he pops over to the About section and scans through your bio, then goes to your blog and scans through the article topics. They go online.
  • HUBSPOT  |  FRIDAY, OCTOBER 21, 2016
    [Blog, Linkedin] 9 Genius Examples of Empathetic Content Marketing in Action
    2) LinkedIn. LinkedIn Marketing Solutions is all about mobilizing marketers to grow their audience, create more effective content, and, ultimately, achieve their goals. Naturally, they want their audience to leverage LinkedIn to help them achieve those goals. Content Type: Interactive Site. Content Type: Blog.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 20, 2016
    [Blog, Linkedin] So You Want to Create Content That Actually Converts?
    Is there a particular blog post (or set of posts) that consistently drives conversions? One of our clients in the manufacturing space consistently sees, for example, conversions on blog posts that deal with warehousing best practices. What a novel idea, right? That said, it’s not the ONLY important aspect of content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 20, 2016
    [Blog, Linkedin] HR and social media: 7 Ways HR needs to act like marketing
    Increasingly, it’s social media platforms like Facebook and LinkedIn … perhaps review sites like Glassdoor. Who owns the company presence on these sites? And yet, on nearly every HR-oriented site I viewed, these opportunities were lost. By Mark Schaefer. Success may not come through a brilliant strategy or new technology.
  • PUZZLE MARKETER  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Linkedin] Marketing Minds: Chris Pinkerton – VP, Enterprise Development, Media & Research @ Mediative
    This post is part of a blog series called “ Marketing Minds ,” where I solicit thoughts and ideas from cutting-edge marketing leaders and post them on PuzzleMarketer.com. He is a fantastic speaker and worth connecting with on LinkedIn. Below is an interview with a true marketing thought leader. This is easy.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Linkedin] Earned-media micro-influencer marketing master class
    Explore the long tail (there are millions of people blogging, sharing, and posting online – and PR tends to pile on the same 100 “influentials.”) “We want you to take 50 million of us as seriously as you take one reporter from The Wall Street Journal ” (#83 of the 95 theses from The Cluetrain Manifesto ). Track using site analytics tools.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Linkedin] 20 Content Marketing Tools to Rely on From Start to Finish
    Google (Site:, Keyword Planner, Search Console). You can also enter a keyword into a “site:” search to see what content is being created on your own site or a competitor’s site. Nearly 3 million blog posts are created every day. Here are 20 of my favorites. Tools for Topic Generation. Pocket.
  • EARNEST ABOUT B2B  |  TUESDAY, OCTOBER 18, 2016
    [Blog, Linkedin] 7 key takeaways from The State of Inbound 2016
    Marketers are clearly focused on achieving their business objectives and monetising opportunities, trying to increase number of leads, site traffic and revenue from existing customers. Growing SEO presence and blog content creation are key priorities for inbound marketing projects. Podcasts are also increasing in popularity.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [Blog, Linkedin] How to Pivot Your Social Media Strategy to Support Account-Based Marketing
    If target stakeholders are active on social media sites like LinkedIn and Twitter, follow them. Do they prefer videos, whitepapers, blog posts, or infographics? Respond by posting content to your social media sites that speaks directly to those needs and explains how your products or services can help. . in new revenue.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Blog, Linkedin] Hiring the Perfect Person to Run Your Social Media
    They have built a decent presence on the big social sites, with footprints on the smaller social sites. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. If so, you’re not alone.
  • ACT-ON  |  FRIDAY, OCTOBER 14, 2016
    [Blog, Linkedin] Hiring the Perfect Person to Run Your Social Media
    They have built a decent presence on the big social sites, with footprints on the smaller social sites. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. If so, you’re not alone.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Blog, Linkedin] 4 B2B Marketing Strategies for Lead Generation
    Increasing overall site traffic is good; generating leads from this traffic is great. This may seem like an obvious one, but you’d be surprised how many sites I see lacking key elements for conversion. For example, a few of my clients use CTAs (like the below) on the bottom of blog posts to drive leads. Engage on Social Media.
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. For more details, see our blog post, “ 10 Best Practices for Mobile-Friendly Emails.”. See our blog post, “ The Perils of Email List Buying – Rookie Mistakes 101.”. LinkedIn is a separate system. Surprise!
  • ACT-ON  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Linkedin] 7 Classic Email Marketing Mistakes – And How to Avoid Them
    In email, there are so many mistakes you can make that to list them all would turn this blog post into a short book. For more details, see our blog post, “ 10 Best Practices for Mobile-Friendly Emails.”. See our blog post, “ The Perils of Email List Buying – Rookie Mistakes 101.”. LinkedIn is a separate system. Surprise!
  • BIZNOLOGY  |  TUESDAY, OCTOBER 4, 2016
    [Blog, Linkedin] Contactually is a flawed secret weapon
    As you know, I have been sending out at least 300 love notes to 300 of the 7,800 folks with whom I have connected with on LinkedIn — and most of whom I have never met in real life. While online influencer marketing is my raison d’être, business development is my new jam. Nothing’s perfect. I am eighth-bitten, twice shy.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 4, 2016
    [Blog, Linkedin] The Secret Ingredient to Effective B2B Content Marketing Performance
    While email (91 percent), LinkedIn (71 percent), and print (58 percent) ranked as the top three most important channels for distribution, I would be curious to know which channels B2B marketers deemed the most effective. LinkedIn Group Participation. Relationship Development Across Targeted Publisher Sites. Final Thoughts.
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 28, 2016
    [Blog, Linkedin] Ask a Content Guy: How Do I Monetize My Content Marketing?
    All of these programs would normally come with a five-figure price tag, but since we also have an influential magazine and blog, we’re able to get them for free. They’re dark agents, taking advantage of cash-strapped writers and paying them to poison the sites they work for. It turns out they’re not. Monetization!
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 26, 2016
    [Blog, Linkedin] 5 Overlooked Features of Your LinkedIn Marketing Strategy
    LinkedIn has proven to be a winning platform for many B2B companies. But while the professional networking site holds major potential for amplifying thought leadership, boosting brand awareness, and generating leads, success on the site isn’t a given. LinkedIn offers metrics for organic posts, too.
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Blog, Linkedin] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    With the right approach, your site can generate job orders and placements day in and day out! When somebody comes to your website they should absolutely love the fact that they are on your site more than any other site that they’ve been to. It comes down to the overall display of the site. Video Transcript. Maybe?
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Linkedin] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Blog, Linkedin] Marketing Guru Covers: Social Posting and Targeting
    Facebook is mainly geared toward B2C marketing, although some B2B marketing does take place on the site. In fact, this is the top social network for B2C marketing since consumers spend most of their online social time on the site. Still, B2B companies use the site to show off their human sides. LinkedIn. Facebook.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Blog, Linkedin] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    In this blog post, we put together a list of 10 podcast episodes that deliver helpful and actionable guidance for social media marketers looking to brush up on their skills in a quick and entertaining way. Now, that experience is impacting social media posts, press releases, and blog posts in a detrimental way. Know the feeling?
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Auditing your SEO.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] Mi6 Agency’s Top Charts for September 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Somewhere between a blog and customized, predictive delivery are where B2B Marketers can place themselves on this scale of digital marketing sophistication. Auditing your SEO.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] Tips on how to use LinkedIn for Better Lead Generation
    Have you ever wondered about how can you use LinkedIn for better lead generation and business. I met Susan through following her writing on her blog and her work in the LinkedIn community. Brian: What inspired you to do your work with LinkedIn? Why are you running a LinkedIn program? development? Do not auto-post.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    Brokerage sites also looking to grab consumer interest were likewise creating some material around the ACA, but much of it was actually geared in the opposite direction. For some, this meant a “get a quote” call to action on the site, but for most this meant speaking to their insurance brokers about Anthem. Did it pay off?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Linkedin] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    The majority of sites generate between 40% and two-thirds of their total traffic from search. Making sure your site is as highly visible as possible in search and maximizing visits requires professional SEO help—whether that comes from inside your company, or from an expert SEO consultant or agency. These are often your best leads.
  • CONTENT STANDARD  |  MONDAY, SEPTEMBER 19, 2016
    [Blog, Linkedin] What, How, and When to Measure Your LinkedIn Marketing
    LinkedIn can be a powerful marketing and lead generation tool, particularly for B2B marketers. But, without a strategy for analyzing your LinkedIn marketing efforts, it’s impossible to know whether you’re on the right track or whether you need to shift course. Are Your Posts Working? What Does Your Audience Look Like?
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Blog, Linkedin] 20 Examples of Social Proof in Action
    This could take the form of them blogging, posting on social media, or being quoted or photographed as a product user. The reviews feature verified users of the product, their LinkedIn career information, and the logo of the product being reviewed, which is a research-backed strategy for promoting greater viewer recall and retention.
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