• KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 30, 2015
    [Blog, Linkedin] 4 Steps For Improving Your Success Rate Asking for Links
    Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. If target organizations use platforms like Facebook and LinkedIn for content marketing distribution, it makes sense to maintain a level supporting activity in those networks too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 29, 2015
    [Blog, Linkedin] Facebook content strategy is a time bomb for inbound marketing
    Inbound marketing is a term coined by Brian Halligan of HubSpot to describe a way to promote a company through blogs,  podcasts , video, eBooks, newsletters, social media marketing , and other forms of  content marketing  which serve to attract customers. You get the point. Really. The goal of inbound marketing. The game is changing. Really.
  • MARKETING ACTION  |  MONDAY, JUNE 29, 2015
    [Blog, Linkedin] SEO for Alternative Content Types, Part 5: Questions and Answers
    In this five-part blog series, you’ll get expert insights and best practices for developing the right types of content for your brand and making sure they get discovered by your target audiences. Sharing Videos on LinkedIn. THORIN:  A listener is asking about posting videos to LinkedIn. THORIN MCGEE: Kevin, thank you very much.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 25, 2015
    [Blog, Linkedin] The Emotional Role of Social Media Sharing
    Those were the wise words spoken to me by Mark Schaefer of {grow} blog a few months ago as I listened intently to what he had to say. Wade can show you how to spark an emotional reaction, get the reader's attention, and create action that drives traffic to your site through social media. If there is anyone that knows social, Mark does.
  • MARKETING ACTION  |  THURSDAY, JUNE 25, 2015
    [Blog, Linkedin] Business Blogging as an Equalizer for Small and Medium Businesses
    One of the most powerful ways to harness the power of content marketing is through a business blog. According to a LinkedIn study , blogging is one of the top three tactics used by content marketers. So how does a small or medium business make it into the 10K Business Blogging Club? Implement a Blogging Strategy.
  • HINGE MARKETING  |  TUESDAY, JUNE 23, 2015
    [Blog, Linkedin] Where Are You Now? Benchmarking Your Consulting Firm’s Marketing
    In addition to speaking engagements – which physically put you in front of a crowd – you can also use your firm’s blog and the articles you publish in other publications to increase your visibility. Your blog infrastructure combined with your CRM and tracking tools play an important role in enabling you to become visible.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Blog, Linkedin] In Case of Emergency: How to Create & Launch a Content Marketing Campaign in 5 Hours
    Maybe you keep it in one of those glass cases labeled "In Case of Emergency." Or maybe, like HubSpot, you store your backup content deep under ground in a radiation-resistant inbound marketing bunker, right next to your stockpile of blog posts. The Blog Post Compilation Ebook. The Audio/Video Compilation Site Page. Not sure?
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Blog, Linkedin] A guide to content curation. Where can I find shareable social content?
    Alltop – this site pulls together loads of content from different authors and lists it alphabetically. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Their made-up homonym , not mine.
  • HUBSPOT  |  FRIDAY, JUNE 19, 2015
    [Blog, Linkedin] The Free Templates You Need for Visual Content Design
    This first download includes five pre-sized PowerPoint templates to help you create customized social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right cover photo dimensions. Check out the before/after, and what I did to create it, in this blog post. Visual content is in high demand. templates.
  • HINGE MARKETING  |  THURSDAY, JUNE 18, 2015
    [Blog, Linkedin] Key Components of a Technology Firm Lead Generation Website
    Each page of your site should be designed with a distinct purpose and specific goal in mind. It’s important to pay attention to how you are guiding a user through your site. Just remember to make sure each image you include on your website stays true to your firm’s brand so your site can remain consistent. Content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 18, 2015
    [Blog, Linkedin] How To Get Publishers to Open Your Link Building Requests
    As I thought more about my answer I realized that the practice of successfully “asking for links” boils down to two core components: First, getting people (IE, site owners, publishers, etc) to be receptive to answering a link building request. Site owners and publishers are much more savvy about why people ask for links.
  • HUBSPOT  |  WEDNESDAY, JUNE 17, 2015
    [Blog, Linkedin] 5 Online Marketing Tips Every Financial Advisor Should Know
    With the help of online platforms like LinkedIn, Twitter, Facebook, and blogging, these advisors are creating opportunities to build more meaningful relationships with current and potential finance clients. This means that your presence on social media -- LinkedIn, Twitter, Facebook -- is now being evaluated by your potential clients.
  • KEO MARKETING  |  TUESDAY, JUNE 16, 2015
    [Blog, Linkedin] Top Honors for Website Design and SEO Presented to KEO Marketing at 2015 AMA Spectrum Awards
    The new site also focuses on delivering high value content to HR professionals who are researching solutions to talent management pain points. To ensure quality SEO for the site, KEO Marketing identified the keywords and phrases that matter most to the decision-makers who buy Profile Internationals products and services.
  • WEBBIQUITY  |  TUESDAY, JUNE 16, 2015
    [Blog, Linkedin] 34 Compelling Content Marketing Stats and Facts
    And trying to use content too blatantly to drive sales often backfires. •  Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. •  Make email a key component. – Blogs (62%).
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] How To Get A Positive Return On Your Marketing Investment
    Keyword research is one of the best ways to influence your site traffic — not just in overall volume, but in quality. If you publish content optimized for high volume, low-difficulty phrases, you’re more likely to rank on page one of the SERPs, which of course means more site visitors. Connect with him on LinkedIn.
  • INTEGRATED B2B  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] Get in the Habit of Consistently Creating Content With These 7 Steps
    Companies that blog at least 11 times a month get almost three times the traffic as those that blog only once a month. Your customer base is a good place to start, but check out your competition’s blogs as well. Not all of your ideas will work as blog posts. Habits don’t form overnight — especially the good ones.
  • VIRALLY BLOG  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] Where Is Your Audience?
    When people think of Social Media, they think of Facebook , Youtube , Linkedin , Twitter etc, but there is so much more than that! Social Bookmarking sites like StumbleUpon and Delicious are great ways to drive targeted traffic to your website. appeared first on Content Marketing, Virally Blog. Send Out Surveys.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 15, 2015
    [Blog, Linkedin] 17 Content Marketing Tips For Any Size Budget
    Turn your email outbox into blog posts. Embed the SlideShare into a blog post summary. Turn every video your company has ever made into blog posts and embed the videos. Turn your gated campaign assets into summary blog posts. When I started the SAP Business Innovation site, I had no content budget. Blogs.
  • HUBSPOT  |  WEDNESDAY, JUNE 10, 2015
    [Blog, Linkedin] Which Social Network Should You Advertise On?
    Let’s dive in and examine the pros and cons of advertising on each of the four major social media platforms. 1) LinkedIn. The Good: One major benefit to using LinkedIn is its user base, which consists mainly of business professionals. Over LinkedIn, your ads are almost always seen by business-minded individuals, like yourself.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 9, 2015
    [Blog, Linkedin] The Content Strategy Behind Orange Is the New Black: What Is It and How You Can Copy It?
    Here are some tips content marketers can use to hook and subsequently engage readers: Create strong blog post titles. Read more about good content marketing storytelling: 12 Quick Tips for Writing Better Blog Posts. Related articles section (at the end of news or blog posts). B2B Online Marketing Blog Content Marketing
  • HINGE MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blog, Linkedin] Stop Selling: How To Turn Your Expert Reputation Into New Relationships (And Revenue)
    Like John Jantsch in “How To Blog And Why Every Salesperson Should,” I too “believe that the art of selling has turned from outbound to inbound, just as surely as the art of marketing has.” Then, either (have someone) set up a simple WordPress blog, or get a profile on something like About.me. But it worked.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 8, 2015
    [Blog, Linkedin] Top 20 Content Marketing Blogs You Should Read Every Day
    What are the top content marketing blogs you read every day? And while there is a long list of blogs and media sites I browse , a bunch of great B2B Marketing blog sites , and many, many more sites I could mention, this is my go-to list of top content marketing blogs I read every day. For real.
  • HINGE MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Linkedin] How to Build an Email Newsletter that Wins Business
    With all the other fancy marketing channels to choose from — LinkedIn, Twitter, Facebook, pay-per-click ads, etc — email sounds old and washed up. Case Study : Hubspot’s Agency Post HubSpot, the marketing automation firm, has a dedicated blog and newsletter just for marketing agencies. On Google+ or LinkedIn?
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Linkedin] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    There are many ways to apply gamification elements into a business model, for example: loyalty programs, such as Samsung’s “Samsung Nation”; a feature on a website, such as LinkedIn’s “Profile Strength” progress bar (see below…I’m an All-Star); or even gamifying marketing automation campaigns.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 3, 2015
    [Blog, Linkedin] A Crash Course in Tumblr for B2B Marketers
    Could this be another Business 2 Community or even something like LinkedIn’s publishing platform? Tumblr is a micro-blogging platform.  It can be a great way to drive traffic to your site. It’s blogging for people who are tired of using WordPress. Those blogs have published 112.0 LinkedIn? You got it. Yet.).
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 2, 2015
    [Blog, Linkedin] 5 Underutilized LinkedIn Features B2B Marketers May Be Missing Out On
    LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.
  • BIZNOLOGY  |  TUESDAY, JUNE 2, 2015
    [Blog, Linkedin] Internet marketing abhors a closed door so open a window
    Your online properties, including your blogs and social media profiles, are your own personal Tomorrowland. Be sure to include some information about you and a link to your site in every description on every one of your videos — YouTube converts URLs into hot links when you add them into your YouTube descriptions. thought now).
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] The New Digital Climate: AdTech and MarTech Join Forces
    Retargeting simply means that if a consumer visits a site but does not complete the desired activity or action, you can then retarget them throughout the web to encourage them to come back to your site and reengage. Check back with the Marketo blog this Friday, June 5th where I’ll dive deeper into the concept of reactivation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] What are the best social media platforms for your business?
    However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. Yahoo Answers — A lot of people still love to visit old school forums and Q&A sites like Yahoo Answers. Recent research from Edison suggests that more people visit forums than blogs. Slideshare — I wrote a blog post.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] 7 Biggest Content Marketing Mistakes And How To Avoid Them
    In that time, Liz has totally upped her game on her personal blog , Twitter , Linkedin and Instagram  (pretty amazing photos there Liz). She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog. This is one of her best yet.
  • HUBSPOT  |  MONDAY, JUNE 1, 2015
    [Blog, Linkedin] 10 Tips for Getting Long-Term Traffic to Your Content
    Most of us publish blog posts the same way. We'll excitedly watch as we see a burst of new traffic to our site. If you struggle to come up with headlines in general, take inspiration from HubSpot’s Blog Topic Generator. First, you should look in your analytics to see the best day is to publish your blog content.
  • SYNECORE  |  FRIDAY, MAY 29, 2015
    [Blog, Linkedin] Facebook Goes Mainstream, Which Isn’t Such A Bad Place To Be
    A few weeks back I wrote a blog arguing, in essence, that Facebook’s adroit shift to mobile and video in recent years has put the social platform on a clear path to dominate the digital marketing world. expected the B2B number to be lower given the consumer-leaning nature of the Facebook site. join the mainstream). Zuck Knows Social.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Blog, Linkedin] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Bringing It Home.
  • HINGE MARKETING  |  THURSDAY, MAY 21, 2015
    [Blog, Linkedin] 3 Reasons Why Mobile Matters for Professional Services
    If a mobile user is trying to consume your content and becomes frustrated by your website that isn’t mobile-friendly, they aren’t likely to just wait until they can get to a computer to check out your site again. Google Now Favors Mobile-Friendly Sites And Bing is soon to follow. On Google+ or LinkedIn?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Blog, Linkedin] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million. million. million.
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Blog, Linkedin] Content Marketing: How This Software Company Achieved More with Less
    They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. 2. Moved from more frequent, shorter blogs to weekly, longer blog posts. Those that allocated more got greater results.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Blog, Linkedin] Search isn’t about search anymore, it’s about social
    Google is severely penalizing sites that are buying links or are invested in private blog networks. Sites that have dominated search in the recent past are being penalized or de-indexed, going from the first page to page twenty or being removed completely, stripping many eCommerce sites of millions of dollars in revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] Why you need to re-evaluate the design of your blog
    Mark Schaefer talks about this in The Content Code. “If your site looks trashy … well … it might be time for a refresh!”. If your site stinks on mobile, you’re not only fighting frustrated readers, but also Google! Google has implemented a new algorithm that penalizes sites it considers unfriendly to mobile devices. Or a laptop?
  • MARKETING ACTION  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] 5 Ways to Help B2B Marketers Come Up With New Content Ideas
    Read industry news, related blog posts, and current research. and I thought, “I’m guessing the answer is yes.” It made me think that it might be helpful to other marketing content creators if I wrote a blog post about the ways I keep the ideas coming. Which terms are they using to search your site? Take heart… you’re not alone.
  • KEO MARKETING  |  THURSDAY, MAY 14, 2015
    [Blog, Linkedin] Business Marketing Awards Association Honors KEO Marketing for Search Engine Optimization in its 2015 B2 Awards
    By ensuring these keywords were represented throughout the site redesign, KEO Marketing maximized Profiles International’s ranking in natural search. Please join the conversation online at LinkedIn , Facebook  & Twitter using hashtag #B2Awards. PHOENIX, Ariz., About KEO Marketing. For more information visit www.keomarketing.com.
  • HUBSPOT  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] 10 Resources to Help You Teach Inbound Marketing
    Ask friends of friends, or do a little research on LinkedIn. Videos on their site as the time of this writing include how to recover link equity, keyword research, and using Moz analytics. Note: You need to be a Moz Pro subscriber to take advantage of this resource. 6) LinkedIn Groups. Truthfully, this change can be tough.
  • HINGE MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] Six Essential Online Marketing Tools for AEC Firms
    When you’re searching for a web analytics tool for your site, consider Google Analytics. Easily the most well known analytics program, it allows you to see when there are spikes or dips in your site’s inbound traffic, the engagement levels with web visitors, and which sections of your website are seeing more traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Blog, Linkedin] If you stopped publishing your social content, would anybody notice?
    And that’s just considering the “biggies” — Facebook, LinkedIn, and Twitter. We post weekly to other sites like Pinterest and Google Plus … and then of course there’s my personal profile, which is active on each of those sites as well. Debate even. Do we post more? The same? community?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Blog, Linkedin] Is there a place for social media in a boring business?
    HR and recruiting – Social media, and particularly LinkedIn, has transformed the human resources function. And you are just as likely to be discovered via your LinkedIn profile, blog post or video than a website. This is a question that seems to pop up a lot. Are you a conversational business? There is another option. Comments?
  • MODERN B2B MARKETING  |  MONDAY, MAY 11, 2015
    [Blog, Linkedin] 3 Steps to Executing a Flawless Influencer Marketing Campaign
    Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media  channel? Which types of blogs are they likely to read? Note Note that a whopping 86% of digital influencers have their own blog. Also, 92% are active on Facebook, 88% on Twitter, and 76% on LinkedIn. Step 1: Identify Your Audience.
  • HUBSPOT  |  MONDAY, MAY 11, 2015
    [Blog, Linkedin] The Ultimate Guide to Getting a Job After You Graduate
    If your immediate network isn’t a great resource, get to work on LinkedIn -- identify individuals with job titles that interest you and ask if they would be open to a quick conversation (more on that below). Did you blog for your college admissions office to help recruit incoming students? We want to help. Don’t try to boil the ocean.
  • VERTICAL RESPONSE  |  FRIDAY, MAY 8, 2015
    [Blog, Linkedin] 5 Ways to Use LinkedIn for B2B Marketing
    While Facebook and Twitter dominate the B2C space, LinkedIn is the site where B2B marketers go to find clients and make connections. According to a study by WebMarketing123 , LinkedIn is the most effective platform for lead generation and sales for B2B marketers. Enhance your company’s LinkedIn page.
  • BIZNOLOGY  |  TUESDAY, MAY 5, 2015
    [Blog, Linkedin] You can only win search by winning social
    Google now judges your worthiness as an eCommerce site based on whether or not anyone cares about you and your product rather than whether your site is the most search-optimized. This is a scene out of Sodom and Gomorrah — every single backlink results in your site becoming a pillar of salt! Nothing’s helping.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Blog, Linkedin] 7 B2B Website Best Practices to Enhance Your Online Presence
    But how do you create a successful site that builds credibility, informs your audience, and drives your overall online presence forward? When prospects visit your site, they are typically looking for information related to their problems and for evidence of your expertise has addressed those types of problems. On Google+ or LinkedIn?
  • HINGE MARKETING  |  MONDAY, MAY 4, 2015
    [Blog, Linkedin] SEO and Professional Services Marketing: What Every CEO Should Know
    SEO isn’t a bit of magic that you sprinkle on your site after you’ve built it. If your site navigation is structured in an orderly, logical way, and if your site loads quickly, this will help Google and other search engines index the site and return it in results more successfully. 5) Mobile matters.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 30, 2015
    [Blog, Linkedin] 6 Questions to Answer When Launching a B2B Content Marketing Program
    Social metrics – Tweets, Facebook likes, LinkedIn Shares, etc. As Stacy mentioned in one of her previous blog posts , “Don’t limit content creation/idea generation to content marketing personnel alone because it’s likely every member of the team has a good story to tell. Content type (blog post, news article, etc.). Title.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Blog, Linkedin] 5 B2B Social Media Tips to Drive Prospect Engagement
    Here are five tips for using B2B social media to give clients and prospects the green light to reach out and engage: Join and Post on LinkedIn Groups With more than 330 million people (primarily professionals) on LinkedIn, you can think of this B2B social media platform as business networking on a scale never before possible.
  • THE FORWARD OBSERVER  |  TUESDAY, APRIL 28, 2015
    [Blog, Linkedin] 5 Keys To Creating A B2B Blog That Builds Traffic And Generates Leads
    Are you struggling to find the right combination of things to unlock the power of a successful blog that builds traffic and generates leads? Let’s pretend your business is planning a website redesign but you have to make a choice : you can have a brand new website but no blog. Or, you can keep your existing site but add a blog.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 28, 2015
    [Blog, Linkedin] 10 DIY Ways to Get More Visits to Your Website
    If you need some help getting your business listed in directories, our sister company, Orange Soda offers a service called LocalSync to manage your business profiles across 40+ local directories, apps and mapping sites to make sure your local customers get the right information every time. 2. Leverage your LinkedIn audience. Yahoo!
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Blog, Linkedin] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Moz Open Site Explorer is a great free tool for checking your domain and page authority and also for checking how many links you are getting and from which source. This site got an 82 out of 100! Google Trends :  I’m on this site almost every day just looking at the trends of various keywords, especially for our customers.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Blog, Linkedin] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    This means you might need some stock photography sites. Tip: If you’re on a budget, there are several free stock sites that you could try out. Picjumbo , Pixaby and Death to the Stock Photo are all searchable sites that have free options. Put the presentation on your website and blog. SlideShare. Intrigue people.
  • HUBSPOT  |  FRIDAY, APRIL 24, 2015
    [Blog, Linkedin] The Ultimate Online Editing and Proofreading Checklist
    So in an effort to make things a little easier on you, we compiled a complete online editing and proofreading checklist you can bookmark (or download a PDF version of here ) and use to make sure your next piece of content is ready and raring to go, whether it be a simple blog post or something longer form, like an ebook. LinkedIn Pulse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 23, 2015
    [Blog, Linkedin] Change the Channel to Ignite Content
    By Jeffrey Slater, {grow} Community Member After reading Mark’s new book, The Content Code ,  I became inspired to think about how I could ignite content on my blog where I provide marketing advice and coaching to small businesses. copied and pasted my content from my personal blog to LinkedIn. The languishing blog.
  • HUBSPOT  |  WEDNESDAY, APRIL 22, 2015
    [Blog, Linkedin] How to Analyze Your Blog Posts: A Beginner's Guide
    How do you decide which topics to write about on your blog to attract the most traffic and leads? What about which types of blog posts to write? These are just some of the questions you might have when creating your blog strategy -- and knowing a thing or two about your top performing blog posts will help you find the answers.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Blog, Linkedin] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. Ask regular commentators to write a guest post on your blog. They will want to share that with their social connections and that will bring more quality traffic to your blog. Social Retargeting.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Blog, Linkedin] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    provided some information, but they decided to hire a sales person instead of investing in marketing. I was on my morning run today and thought, “ They should just invest a little in LinkedIn for their marketing. ” Market on LinkedIn. How do you create brand awareness on LinkedIn? Create a LinkedIn company page.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Blog, Linkedin] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    When was the last time you evaluated your company LinkedIn page? Many small businesses take the necessary steps to create a company LinkedIn page , but aren’t quite sure if their page is doing all it should. On your LinkedIn, Showcase Pages show up on the right-hand side of your page. Social Media LinkedIn Company Page
  • HINGE MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog, Linkedin] 5 Essential Features of an Architecture Firm’s Website
    If you’re using a template site, look for sites that are designed for photographers and artists - these make clever use of photo galleries and background. If someone likes one of your images after seeing it on social media, they can easily find their way back to your site and contact you. On Google+ or LinkedIn?
  • HINGE MARKETING  |  THURSDAY, APRIL 9, 2015
    [Blog, Linkedin] IT Marketing: What Every Technology Services Firm Should Know for Higher Growth
    Even if a visitor who finds answers in your site doesn’t engage you for services, they may refer you to another buyer based on your expertise. LinkedIn is a fixture of the professional services world, and among the top ways that buyers check out potential services providers. On Twitter or LinkedIn?
  • VERTICAL RESPONSE  |  MONDAY, APRIL 6, 2015
    [Blog, Linkedin] 75 Email Newsletter Content Topics You Can Use ASAP
    An educational blog post you’ve written, chock-full of advice. An interesting and related blog post written by a third-party. roundup of your most popular products (fan favorites), blog posts, infographics videos, or services from the week/month/year. An announcement of your newly redesigned blog or website.
  • HINGE MARKETING  |  FRIDAY, APRIL 3, 2015
    [Blog, Linkedin] How Websites Drive New Business for Management Consulting Firms
    But if your site isn’t giving off a strong first impression, you could stand to lose out on potential business. They want to find a blog that speaks to their unique experiences and instills a sense of confidence in your firm’s ability to solve their problems. On Google+ or LinkedIn? Is Your Website Up to Snuff?
  • BIZNOLOGY  |  FRIDAY, APRIL 3, 2015
    [Blog, Linkedin] Is your social strategy effective?
    You should be seeing some results for your efforts though, in the way of more traffic on your site or blog or through higher sales. Social Media Marketing digital strategy Facebook linkedin social media social media marketing social media strategy Social network twitter Are you posting at the right times? Who is your audience?
  • FATHOM  |  THURSDAY, APRIL 2, 2015
    [Blog, Linkedin] SEM is “Most Effective” B2B Marketing Strategy | CMI Manufacturing Report (2015)
    LinkedIn allows for even more detailed targeting (by job title, company size, groups, and more) and Twitter recently entered into a partnership with Acxiom and Datalogix that will allow advertisers to target Twitter users based on past offline purchase behavior. However, only 34% of those same marketers felt such tactics were successful.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Linkedin] Students Were Forced to Write BuzzFeed Click-bait For Grades. What Happened Next Will Rock Your World!
    By Scott Cowley, {grow} Community Member Last year, I blocked BuzzFeed and similar sites from appearing in my Facebook News Feed, partly because I found myself too often engrossed in literary gems like “ 22 Signs You Are A Sign.” Connect with Scott on Twitter @scottcowley or LinkedIn. And I’m glad I did. So what happened?
  • HINGE MARKETING  |  TUESDAY, MARCH 31, 2015
    [Blog, Linkedin] What Are Rich Snippets?
    That being said, the days of going into the back end of a site and inserting hidden keywords are over. Quick Sprout incorporated microdata to display their website architecture, including links to their Blog, About, and University pages. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • NUSPARK  |  MONDAY, MARCH 30, 2015
    [Blog, Linkedin] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Lead Accelerator. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed. LinkedIn Advertising Wish List.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Blog, Linkedin] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    LinkedIn Lead Accelerator. https://business.linkedin.com/content/dam/business/marketing-solutions/global/en_US/site/pdf/product-sheets/Product%20One-Sheeter-LLA.pdf. Visitors of web page D on your site on Product X get retargeted a message on a free demo of that product viewed. LinkedIn Advertising Wish List.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Blog, Linkedin] Nice to connect with our client Mintigo
    In fact, they gave me a list of 10 sites where they would like to get published, and already got in touch with three of thoss sites. People connect with me on LinkedIn all the time and you can too. https://www.ringlead.com/blog/lead-generation-existing-customers/. The Notre Dame family is happy and excited now. yesterday.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Blog, Linkedin] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Firms often overdo their site with a single color. User Experience As you are clicking through a competitor’s site, be mindful of how easy it is to navigate and find what you’re looking for. Is their site responsive? You can take this a step further by analyzing a site’s source code. Congrats!
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Blog, Linkedin] Social Media Posting Frequency
    Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” In reading the post, it really made me consider… Wouldn’t it be great if my Magic 8 ball told me how many times to post and what to post on social media sites?
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Blog, Linkedin] Starting a New Job? 8 Tips for Having a Great First Day
    Read their blog. The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. Congrats! After all the time you spent perfecting your resume, networking with people, and researching the company, you landed an interview -- and nailed it.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Blog, Linkedin] Happy St. Patrick’s Day from Find New Customers!
    Here’s the cost to advertise to 1,000 people for different media sites which I found on the Likeable Local Pinterest page. Linkedin Ads   $  0.75. But an awesome blog at Salesforce.com came from that The Importance of Attitude  and it has been shared on Twitter over 100 times, so please check it out. Newspaper     $32.00.
  • PWB MARKETING BLOG  |  MONDAY, MARCH 16, 2015
    [Blog, Linkedin] Social Media Image Size Guide [INFOGRAPHIC]
    I have been updating a couple client social media sites recently and realized that it has been a while since we updated a social media image size guide. This infographic is a great source to reference when creating the correct size images for your LinkedIn, Facebook, Google+ and YouTube, Twitter, Instagram and Pinterest.
  • HINGE MARKETING  |  MONDAY, MARCH 16, 2015
    [Blog, Linkedin] The Battle for Marketing Talent in Professional Services
    Copywriting From the blog posts, ebook guides, and other educational materials that make up your content marketing strategy to the language of your website, collateral, and email messages, your strategy will not be effective without clear, compelling, and credible copywriting. On Twitter and LinkedIn? Figure 1. Figure 2. Suite Topics
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Blog, Linkedin] Get the Biggest SEO Bang for Your Content Marketing Buck
    Duplicate content on a site is not grounds for action on that site unless it appears that the intent of the duplicate content is to be deceptive and manipulate search engine results. I am a big fan of “other people’s” content. Many publishers offer great examples of high-volume sites built off a licensed-content approach.
  • HUBSPOT  |  FRIDAY, MARCH 13, 2015
    [Blog, Linkedin] How to Learn Social Media Marketing: 41 Resources for Beginners
    Blogs on Social Media. These blogs are always fresh with actionable information you can use to improve your marketing: 1) Social Media Explorer. SME is both a strategic services agency and a blog with a bevy of social media and marketing experts. Their blog posts are filled with valuable tips as well. It''s spamming.
  • HINGE MARKETING  |  THURSDAY, MARCH 12, 2015
    [Blog, Linkedin] Management Consulting Firms: When Does a Prospect Turn Into a Lead?
    Whether they have engaged with your firm through social media, your website, your blog, or other channels, many of these folks will live at the top of the sales funnel forever. They follow your company on LinkedIn (though maybe they’re just looking for a job). On Twitter or LinkedIn? Only pursue the best-qualified leads.
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Linkedin] 29 Ways to Collect Email Addresses for Your Business
    Include a link to your email sign up form in the main navigation bar of your website and/or blog. (Or better yet, include a sign up form in the main navigation bar). Post your sign-up form page on LinkedIn and sponsor it. When someone attempts to leave your site, display a popup window and ask for the email address.
  • HINGE MARKETING  |  WEDNESDAY, MARCH 11, 2015
    [Blog, Linkedin] How to Improve the Mobile-Friendliness of Your Website Before Google’s Mobile Search Update
    ” Over the last few years, Google has encouraged website owners to focus on mobile-friendliness by ranking responsive or mobile sites that have a good user experience higher in mobile search results than sites that are not mobile-ready, or that are mobile-ready but have a poor user experience. On Twitter and LinkedIn?
  • HUBSPOT  |  TUESDAY, MARCH 10, 2015
    [Blog, Linkedin] 7 Tips for Finding and Managing Amazing Freelancers
    You wouldn’t hire just anyone to walk your dog or babysit your kids, and the same should be said for your blog content. Contact their freelancers through Twitter or LinkedIn. LinkedIn, MediaBistro , and even Craigslist work just fine. Did you have a specific inspiration for this blog post? And absolutely worth the money.
  • HUBSPOT  |  MONDAY, MARCH 9, 2015
    [Blog, Linkedin] Have an Outdated Press Page on Your Website? Here's How to Fix It
    Now enter the digital age of social media, blogs and mobile devices that create unique digital interactive experiences. Website navigations have been streamlined and basic information is in an easy-to-find location on the site. It’s not reasonable to expect that a site visitor will dig deep into your press page. Design PR
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 3, 2015
    [Blog, Linkedin] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
    Popup Domination allows you to determine the amount of time a visitor is on your site before they see the sign up form, and how often. But, if you want to dig deeper and track email reports over time, or track other social accounts like LinkedIn, check out Dasheroo. But how can you take your emails from good to great? List size.
  • BIZNOLOGY  |  TUESDAY, MARCH 3, 2015
    [Blog, Linkedin] The Medium.com is the message
    Well, how many of your blog posts are evergreen? Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. When you write for Medium or import a story that you have written from another site, that’s when the fun — and magic — begins.
  • MARKETING ACTION  |  MONDAY, MARCH 2, 2015
    [Blog, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. This site has plenty of marketing insights as well as a community of over half a million marketers. Speaking of agencies, here’s a great roundup of blogs for agency professionals from Marketing Agency Insider (another excellent resource). 
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 28, 2015
    [Blog, Linkedin] What Jeffrey L. Ogden is thankful for this weekend
    This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. also want to thank my 2,800 Linkedin followers and the Wall St. This is the story of Jeffrey L. Jeffrey L.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Linkedin] The Importance of Marketing Specialization
    Ogden  of Find New Customers  who’s known as The Fearless Competitor (follow @fearlesscomp  on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Check out my LinkedIn profile on the top right, which is a blogging best practice.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Blog, Linkedin] How to Use LinkedIn for Business Development
    LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Instead, mix other blog posts and articles in with content your firm produces. On LinkedIn?
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Linkedin] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    Include a link back to the site or an appropriate destination in the description of the video. You get to build up your own audience, and ultimately some of these people will find their way to your site, find great content there and link to it.”. Leverage LinkedIn Relationships. Those tactics in summary: YouTube Integration.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Linkedin] 48 Phenomenal SEO Guides, Tips & Tactics
    Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. But change is.” Guides to SEO for Beginners.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Linkedin] 15 B2B case studies show how content marketing drives ROI
    The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. million. million.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Blog, Linkedin] Personas Are Great (Except When They Suck)
    Now, Buffer is one of my favorite blogs. If you believe that the future of marketing looks more like publishing and less like advertising, then check out Publisher sites as great examples of the importance of focusing on topics. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.
  • HUBSPOT  |  THURSDAY, FEBRUARY 19, 2015
    [Blog, Linkedin] Copywriting Lessons From Companies Doing It Right
    And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. And by thinking a step beyond its core business, Intel has created their content site IQ. They have a corporate, business-y site here and a content-fueled, slice-of-life site there. The voice isn’t just on the blog, as Jordan notes.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Linkedin] Infographics are great for Content Marketing
    Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Linkedin] 7 Best Practices for Website Copywriting
    This is less relevant for longer-form content like articles, white papers, or blog posts. Website usability expert, Steve Krug, sites this as his third law of usability. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. As web users, why do we do this? Use bullet points. Keep paragraphs short.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Linkedin] LinkedIn Still the Top Performer for B-to-B
    I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. Are you using LinkedIn, and if so, are you having similar success?
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