• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Linkedin] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). Place your arm into a bucket of water.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Blog, Linkedin] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” The site basically funded itself – it had a return on investment from day one! OK, so now you have a site built. And turn them into blog posts. And turn them into blog posts.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Linkedin] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per blog post. There’s no sense in waiting until the last minute to have blogs to publish. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Linkedin] Building Your Brand at All Stages of the Pipeline
    Content Marketing Everyone loves a well-written, visually inviting and informative blog (you’re reading one right now). Think of your blog as a living and breathing publication for your firm, with topics and features that your clients will want to read. Blogs aren’t the only form of content marketing, however.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Linkedin] The 19 Best Content Marketing Blogs From 2014
    also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. The Ideal Length Of Everything Online Backed By Research  – by Kevan Lee on The Buffer Blog. But you’ll need to 1,600 words to reach the ideal length of a blog post. 'Yep that’s right! Because.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Linkedin] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Linkedin] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Linkedin] Top Trends in A/E/C Marketing for 2015
    Whether they’re navigating on the four-inch screen of a phone or a widescreen desktop monitor, they expect your site to work naturally. In the past, meeting this demand would have meant designing completely separate sites for every form factor: a tremendous expense. On Google+ or LinkedIn? 1) Responsive Websites.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Blog, Linkedin] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    'We all know that guest blogging, as a whole, isn’t dead. And we know that we need to pitch guest blogging proposals in order to secure a guest post. How do we create a guest blogging proposal that gets accepted? This is one of the biggest sticking points in guest blogging. 1) Choose sites carefully. It’s possible.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Blog, Linkedin] Top 5 Tools for Enterprise Marketing Teams
    could write an entire blog post about SEO and PPC tools I love. Over the past couple of months I’ve become frustrated with the limited number of times Moz would reindex my site. 'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. General
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Linkedin] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    And if they do use other than the most “normal” sites, their purpose appears decidedly unclear. Twitter | Google+ | LinkedIn |. 'I still see too many nonprofits muddling through social media without any real sense of direction. Facebook post here. random tweet there. And not a whole lot else. Author information. Claire Axelrad.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Linkedin] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. If you don''t manage the code on your site, you''ll need to ask your web developer for help.).
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site. MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Linkedin] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” 'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. development (is anyone listening?),
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Linkedin] Content Marketing Is A Strategic Solution To A Strategic Problem
    For example, for the SAP Business Innovation site , I defined our mission as: To become a destination of insights for business professionals looking to understand how technology and innovation can help them grow their business, out-perform their competition and advance their careers. Or worse, they are campaigns. Defining the Business Case.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Linkedin] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. 8% use LinkedIn.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Blog, Linkedin] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. Today the Internet allows these ideas to reach a wider audience through webinars and blogs. 3) Blogs and articles.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Linkedin] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. But a blog is much more than that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Linkedin] Six Key Elements of Successful B2B Social Media Strategies
    While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. would love to hear your perspective via comments below or let us know on LinkedIn or Google+ as well.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Linkedin] WordPress.com and Search Engine Optimization
    'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Linkedin] A Beginner's Guide to Retargeting Campaigns
    Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Two months later, they discover your latest blog article, and then decide to download that ebook. People pop over to your website then leave. Awareness.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Blog, Linkedin] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? Every blog post looks like a demo!
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Blog, Linkedin] 26 Ways to Promote Your Blog Post
    You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. But you’d be surprised how many sites and blogs don’t have any social sharing buttons up.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Blog, Linkedin] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. But once they click the link over to a social site, they’re probably not expecting the hard sell. Letting your social site become a ghost town.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Blog, Linkedin] Your Business Blog Sweet Spot: How to Find It and Keep It
    'How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog, Linkedin] The 15 Best LinkedIn Pulse Articles On Marketing
    And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Thousands of new visitors every month!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog, Linkedin] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. If you want more info on commission structures, check out this blog post. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Adoption process.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Blog, Linkedin] 4 Simple Steps to Finding Perfect Freelance Writers
    Writing can be a time-consuming task (not to mention a tedious one), and producing winning copy and blog posts isn’t everybody’s forte. Next, head over to your blog. You can find professional writers on sites like LinkedIn, Twitter, and Google+ if you do a little digging.  There is only so much you can do yourself.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Blog, Linkedin] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    'It’s easy to add an update on LinkedIn and Facebook, right? Use photos you have taken or royalty-free photos from sites like Flickr.com ( see my previous post about this ). It’s not unusual for an  update to default to a partial view of an image or photo that is on the blog post or article page. Not so fast!
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Blog, Linkedin] How To Create B2B Website Content That Sells
    It''s what drives visitors to your site and. Messaging - Answer these four questions regarding what happens when someone first hits your site: Will they know what you do? Blogging - Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Blog, Linkedin] 14 Key Takeaways from the B2B Content Marketing Report
    'The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Content marketing starts with blogging. Blogging is the most commonly used content marketing format, with nearly two-thirds of survey respondents maintaining blogs. LinkedIn rules, Facebook…not so much.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Linkedin] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. . Social media can vastly extend the reach of your site’s content, get it shared and draw more traffic back to your site. Each social media site that you use is a brand embassy , and should represent your home country (i.e. Avoiding "Ready, Fire, Aim".
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Linkedin] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    'When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. Is it through blogging, speaking, media involvement? But when you click through, the notifications aren''t about you.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Linkedin] 43 Bright Ideas for Promoting Your Lead Gen Content
    LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Blogging.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog, Linkedin] How To Build An Army Of Volunteer Contributors For Your Blog
    Separately, they started a “sister” site called B2C Marketing Insider (now Business2Community ). Google accepted and the site began to take off. That site now has thousands of contributors who submit both original and syndicated content that allows them to publish hundreds of articles every day. That’s right.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    SlideShare disables links in the first three slides of every presentation to discourage people from spamming the site with light presentations filled with links. is to disable your presentation’s downloads via SlideShare and add a slide to your deck with a CTA to download the slides via your site. LinkedIn. 1) Title.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Linkedin] The Social Media Manager's Guide to Staying Organized
    I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. First, sign up for an RSS reader like Feedly and subscribe to industry news sites and blogs that post on industry trends and topics. How on earth do busy social media managers keep their ducks in a row? How do they do it?
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Blog, Linkedin] 20 Tools for Creating and Delivering Amazing Presentations
    If you''re not sure which tools to use, look no further than this blog post. With Haiku Deck, professionals can quickly create presentations that can be "easily projected, shared, posted, embedded on a website or blog, or viewed on any web-enabled device." The best (and easiest) way to do that? 1) Canva. 2) PowToon. 3) PowerPoint.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog, Linkedin] 10 Reasons Social Logins Could Be a Game Changer
    'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. So making it easy to get to your site with a username and password they use other places makes it super simple. Which social sites are most important? © 2014, VerticalResponse Blog. Referrals.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog, Linkedin] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Q: Should we share our blogs on all of our social media platforms to gain traffic to our personal sites? Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. Because
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Blog, Linkedin] How to Build Your Influencers in Social Media
    personal site. No, LinkedIn isn’t enough. Next, start a blog. Take it even further, well outside of your own site or blog. Comment shamelessly on their own blogs and their own tweets and posts. It’ll probably be a lot different than you’d expect. Are you already Kim Kardashian? So worth it!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Blog, Linkedin] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    'Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you’re getting from it? In this short video, we show you how to use UTM ( Urchin Tracker Module ) codes so you can easily see exactly how much traffic you get from the image-centric social site. All rights reserved.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Blog, Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    'How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? Blogging (25.6%).
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Blog, Linkedin] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. LinkedIn. We love blog comments and appreciate those who share on social media. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Blog, Linkedin] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. Blogging Right?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog, Linkedin] 10 Things B2B Marketers Should be Doing on LinkedIn
    'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now. 4.    Publish on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog, Linkedin] Your social media strategy plan: Where do you START?
    If your strategy is to establish a voice of authority (you should) and have an opportunity for massive reach, Facebook posts or LinkedIn updates probably aren’t going to cut it. For most businesses, this means a blog, a podcast, a video series, or perhaps a combination. It must start with … 1. In a word, “everything.”
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Blog, Linkedin] Digital Marketing – What Are The Top Goals And Challenges?
    Site search technology. Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog, Linkedin] The 3 Factors That Drive Content Marketing Success
    Then I use my speaker notes to create a blog post that links to or embeds that content, like here. When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So Even time on site and social sharing don’t go far enough. You Know I Love My Job! So this is nothing new.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Linkedin] Mizuno running long tail outreach marketing case study
    Every Blog is Sacred. With the long tail, “all the other blogs,” we dig deep. If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Linkedin] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    'Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? You’ve launched a blog for your B2B company. The blog posts are helpful and educational. The site traffic is increasing and you’re generating high-quality leads. Fear not. Congratulations!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Linkedin] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Would you believe me?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Linkedin] Is Content Marketing A Sustainable Marketing Strategy?
    On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “ Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” He And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Always has.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Linkedin] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising. Blog Marketing Metrics While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog, Linkedin] SMX East 2014 Preview: Competitive Research for SEO
    The source code of a site can be an absolute wealth of information. It may also give you some ideas on things that you can try on your own site. This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? So how did they do it?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog, Linkedin] We’ve Always Done it That Way!
    ” Friendly website  - If you count on your website as a way of selling your brand, come at it from a customer’s perspective and make sure that your site is responsive (have different versions for smart phones and tablets). If you’re in specific market segments, join and participate in the conversations ( LinkedIn ).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Blog, Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
    Whether you''re looking to spice up an email, blog post, or site page, an animated GIF is a great way to create some visual excitement without having to bust out the video camera and editing software. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog, Linkedin] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. That''s what happens often in LinkedIn Groups. Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Blog, Linkedin] 20 Amazing Examples Of Brand Content Marketing Hubs
    But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Linkedin] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website. On LinkedIn or Twitter? Teach.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Linkedin] The Hidden Costs of Content Marketing
    How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? Content Marketing B2B marketing bizmarketer content marketing Elizabeth Williams linkedin sales squirrels 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more. Uh oh.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Blog, Linkedin] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Our show distribution network kept growing and growing to sites like Business@Community.com and SocialMediaToday.com. All of the shows at the show site disappeared. 'My TV Show is definitely coming back, but I don’t know when.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Blog, Linkedin] 8 Clever Ways to Triple Your Content Output (and Traffic)
    'We all do it: spend hours thinking of topics, craft artisanal headlines, and wait for the sudden influx of new customers to flood in after reading our blog masterpieces. Too often, our ideal customers don’t find the content we release on our blogs. 1) Turn Blog Content Into an Infographic. Thanks LinkedIn! link].
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Blog, Linkedin] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company.
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Blog, Linkedin] How Did That Banner Ad Get To Your Website?
    For this blog, I wanted to explain as best as I can in layman’s terms how the online display landscape is currently structured from a national buy perspective. B2B topics; lead nurturing, native advertising, LinkedIn advertising. see below). Feel free to email me if any questions at all; it’s technical. Programmatic Advertising.
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Blog, Linkedin] In content creation overload? Here’s what to do.
    Here’s how repurposing old blog posts can simplify your life. ” It’s not enough to write an occasional blog post. Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. Here’s how to make it happen: Revise old blog posts.  Right?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Blog, Linkedin] 10 Blogs to Bookmark: Social Marketing Edition
    'Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Have a social marketing blog you think should make the list?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Linkedin] Google Analytics: Top Metrics B2B Firms Should Monitor, Part 1
    Google Analytics gives you the ability to monitor what are now called “sessions,” or visits to your site. The problem with only focusing on the number of visits to a website is that it does not tell the whole story about how someone finds your site – and more importantly what they are doing when they get there.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 19, 2014
    [Blog, Linkedin] How Data Can Be a Competitive Weapon in Your Content Marketing
    Dennis is a contributing author to the book “ 42 Rules of Product Marketing ” and is Editor of the DNN blog. Using our research report as the seed, the additional content we generated included: Blog posts on our website. Contributed blog posts on third party sites. LinkedIn posts. Content Marketing
  • EMAGINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Blog, Linkedin] 8 Reasons Your B2B Website Is Ready For A Redesign!
    With changing design styles, trends, and technologies, a site that is even 2 years old can look outdated and boring. There are detailed studies and blogs about the effectiveness of layout to increase conversion rates. We prefer WordPress for many reasons, detailed in one of our previous blogs. Always be learning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Blog, Linkedin] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? An essential WordPress plug-in to catch blog spam is Akismet. d) LinkedIn. a) LinkedIn. c) LinkedIn. C) LinkedIn. According to WordPress, blogs are written in over 120 languages.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Blog, Linkedin] How to Streamline Your Video Content Marketing Operation
    'Just as your blog needs regular updates to build an audience or subscriber base, great video marketing also depends on consistency and frequency. If your audience gets their SEO news from a particular source, consider what that site is doing especially well and mimic how they deliver their content. In a blog post? ”).
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Blog, Linkedin] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    'In an age where blockbuster movie scripts could fit in a pamphlet and thoughts must be expressed in 140 characters or less, blogging has become a square peg trying to fit into a round hole scenario when competing for the minimized attention span of most people. Blogs are no place to be bashful. Blogging Connect with Others.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 15, 2014
    [Blog, Linkedin] The Role of Webinars in the Sales and Marketing Process
    By including white papers, data sheets, industry blogs, articles or other content, webinars can deliver multiple decision-making assets at one time. And the addition of social media, such as Twitter and LinkedIn, allows prospective buyers to share insights or invite others to join their network from with the webinar. Engaging Buyers.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Blog, Linkedin] 10 Questions to ask in a B2B Content Marketing Questionnaire
    If so, pieces of content such as industry news and blog posts should focus on the retail industry and the impact a CDN could have on reaching global visitors of these websites. or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.).
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Linkedin] How to Promote Your Content Using Paid, Earned & Owned Media
    The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. If only it were that simple. Email.
  • VOICE-BASED MARKETING  |  TUESDAY, AUGUST 12, 2014
    [Blog, Linkedin] Top 6 Essential SEO Elements for Marketers New to SEO
    Heres how one CEO was able to streamline his content creation strategy and successfully write eight blogs every week. How to implement: Having a blog is the most obvious, the easiest, and arguably the best way to implement a content marketing strategy quickly and efficiently. Remember that blog you started? blog SEO
  • MARKETING ACTION  |  TUESDAY, AUGUST 12, 2014
    [Blog, Linkedin] Nurturing Cold Social Leads is a Lot Like Online Dating
    She already owns your product, whatever that may be, and shes a vocal brand advocate on social media.When your company shares an update on Twitter, Facebook or LinkedIn she always re-shares your content to her network of friends and colleagues. 'I hate to admit it, but I know a lot about online dating. Social Increases Your Reach.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 11, 2014
    [Blog, Linkedin] 4 Steps to Creating Advantageous Advertorials
    But because only a small portion of your clients or prospects read your blog or visit your website, it sometimes takes a little bit more to reach them where they are. Enter advertorials, a type of content marketing that is seamlessly interwoven into the editorial content of news sites, or even print media. Ready to get started?
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 7, 2014
    [Blog, Linkedin] Optimize Your LinkedIn Profile With These 10 Key Elements
    'In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. LinkedIn Summary.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Blog, Linkedin] 5 Ways to Redefine and Retell your Brand’s Story
    Then one day, you notice that the number of visitors to your site has decreased, your bounce rate has increased, and there are barely any new subscribers to your newsletters. Now take a look at the layout of the site. Many sites have confusing layouts and are littered with dead links. How does the site look? Be Precise.
  • HUBSPOT  |  TUESDAY, AUGUST 5, 2014
    [Blog, Linkedin] 9 Successful Marketers Answer 1 Simple Question: How'd You Get Started?
    Read every blog article, watched every webinar. then got the free PPC credits you get when you sign up for Facebook, Google, and LinkedIn ads and targeted all employees working at HubSpot. When I was a teenager, I started a blog about it, and for a solid two years I ranked #1 for "jpop blog" and a handful of other phrases.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Blog, Linkedin] The Lowdown on Native Advertising
    Companies like LinkedIn, Instagram, Spotify, and Yahoo! Purchased mobile analytics provider Flurry , and LinkedIn purchased Bizo , a data management and targeting technology. As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP. Deep Personalization. endeavor.
  • HINGE MARKETING  |  MONDAY, AUGUST 4, 2014
    [Blog, Linkedin] Blogging 2.0: How to Convert Content into Leads and Sales
    For many professional services firms today, it’s an increasingly pressing question, and the answers are shaped by recent findings about the professional services marketplace: High growth firms reported focusing more on blogging than any other marketing technique. If not, it may be time for a blog refresh. On Google+ or LinkedIn?
  • EMAGINE B2B BLOG  |  MONDAY, AUGUST 4, 2014
    [Blog, Linkedin] Social Media Referral Traffic Tactics
    There are some social media channels better poised to offer referral traffic benefits than others, some of the big players include: LinkedIn : For business to business organizations, LinkedIn is by far the best network to generate leads. The types of content that are most often shared on LinkedIn are industry articles.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 4, 2014
    [Blog, Linkedin] Recycling: Good for the Environment and Your Marketing
    The channels that most marketers use to share their content consist of: Major social media outlets (Facebook, Twitter, LinkedIn, and Google+). Corporate websites (and blog if they have one). The question you need to ask yourself is, do you see every Facebook post, Tweet, or LinkedIn status update that is posted throughout the day?
  • HUBSPOT  |  FRIDAY, AUGUST 1, 2014
    [Blog, Linkedin] Facebook, OkCupid, and the Ethics of Online Social Experiments
    In response to the subsequent media outcry about Facebook''s test, OkCupid co-founder Christian Rudder came out with a viral post on their company blog, saying not only does OkCupid conduct online experiments, but also does everyone -- and it''s completely normal. Or Google, Yahoo, or LinkedIn," wrote Josh Costine for TechCrunch.
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Blog, Linkedin] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. Search engines give higher rankings to websites that have more backlinks to their site across the Internet from credible sources. Building Email Lists.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Blog, Linkedin] The Definitive Guide to Awkward LinkedIn Networking
    'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite.
  • HINGE MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Blog, Linkedin] Offers They Can’t Refuse: How to Design Offers and Calls-to-Action for A/E/C Firms
    Offers are a call-to-action for visitors to your site. few examples of where to present these calls-to-action include: Blog posts. Make sure your offer is located in a high-traffic area of your site, somewhere that sees a lot of new visitors in particular. Is there a page on your site that leads tend to consistently visit?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Blog, Linkedin] 10 Winning Ways to Keep up with Industry Trends
    Oftentimes, engaging in discussion in a relevant LinkedIn group or a private forum from a professional group can be more enlightening. Scour websites and blogs As a health writer, I look at SciDaily each morning to see if there are any new studies that might interest me. © 2014, VR Marketing Blog. prefer print.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Blog, Linkedin] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    'The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products. intent, sentiment, themes, topics, entities, etc.);
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Blog, Linkedin] How to Write for the Web If You Were Born Before 1965
    Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites. And, if you’re limited on character space as happens with LinkedIn Company Page updates (600 characters) and with Twitter (140 characters), every space counts! Don’t use all caps to emphasize a point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Blog, Linkedin] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. LinkedIn is where I connected with colleagues, clients and business partners. notifications on Facebook and the firehose of updates on Twitter, LinkedIn was a quiet and peaceful place. LinkedIn gamified the recommendation.
  • HINGE MARKETING  |  FRIDAY, JULY 18, 2014
    [Blog, Linkedin] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
    Since Google originally introduced Panda, their goal has been to eliminate poor quality, “thin” sites from ranking higher in search results than those sites with quality, relevant content. Google wants to reward sites with content that is useful, shareable, and engaging. On Twitter or LinkedIn? 'Panda 4.0,
  • VERTICAL RESPONSE  |  THURSDAY, JULY 17, 2014
    [Blog, Linkedin] How to Build Your Email List [GUIDE]
    Send postcards to people on your list, inviting them to sign up for your email list on your website or blog. You can even have multiple forms on different sections of your site, if you want to track where people are signing up. We recommend putting a link or sign-up box on multiple pages within your site. Voila! .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Blog, Linkedin] 25 ideas for your social media network strategy
    Whether you are building an audience for a blog, podcast, or video series, I find that Twitter is the fastest way to build a targeted and relevant audience because of the variety of tools available to find these folks. This useful little site is like the yellow pages for Twitter. It’s not easy to see on the main Twitter site.
  • HINGE MARKETING  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Capture Customers’ Imagination with Corporate Journalism
    apply the same approach to The National Trial Lawyers, the Huffington Post , customer websites and my blog. You should check the site stats every day and keep a running list of the most-read articles per week, month and year. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. and Flipboard.
  • HUBSPOT  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Your Ultimate To-Do List for Your First 100 Days as an Inbound Marketer
    Everything you need to know about how to do content mapping is in this blog post. Set up a blog if you don''t already have one. Consistent blogging is a foundational part of inbound marketing. Learn why your business needs a blog here. So you''ll need to set up a blog. Woohoo! Okay, so where do you start? Day 1-33.
  • MARKETING ACTION  |  FRIDAY, JULY 11, 2014
    [Blog, Linkedin] Ann Handley and Atri Chatteree Talk: Content Marketing for Small Teams, Part 2
    But just broadly speaking, I think if you are a B2B company, I would be looking at LinkedIn. would be spending a lot of time on LinkedIn and SlideShare. On what social media sites and social media channels are you distributing your content ? Consistently every year we’ve seen LinkedIn, Twitter, Facebook. link].
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