• HINGE MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Blog, Linkedin] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
    An unstructured, disorganized and difficult to crawl website might lead your site to be ranked below other similar sites. Page Optimization Properly optimizing your keywords goes beyond simply including them in your blog posts and page copy. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Blog, Linkedin] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Pixel-based retargeting is a way to redisplay your material to any anonymous site visitor. Why not use retargeting to drive people towards blog content, for example? This means that compared to other channels, the cost to get a website visitor to complete a purchase on the site was lower with retargeting. Enter retargeting.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Linkedin] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    If you started by focusing on blogging, you may wonder what additional items to add to your B2B content marketing strategy. Here are five additional techniques to consider: 1) Guest Articles Reach out to relevant publications to secure guest articles or blog posts helps to gain more visibility to your target audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Linkedin] How to Integrate Social Media and Blogging from The Art of Social Media
    few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Add your blog to Alltop.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Blog, Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    Click the link above to our blog post summary of the most important stats, quotes, slides,  templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Using a sub-domain of your corporate site can deliver search traffic from day one. So
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Blog, Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
    Google’s recent moves to highlight mobile-optimized sites in search results should motivate businesses to step up the pace in providing content designed specifically with mobile in mind. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Blog, Linkedin] New Marketing Automation Options for Small Business in the VEST Report
    The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Pricing is modest: a blog post costs $50 with five day turnaround. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Here are thumbnails of the others.
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Blog, Linkedin] How to Differentiate Content Curation on Social Media
    Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. How the content is introduced and is another way to differentiate sharing content.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 22, 2015
    [Blog, Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
    If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Example of the KoMarketing blog post schedule. But guess what?
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Linkedin] 5 Lead Generating B2B Website Trends
    Offers could include a blog subscription, guides, ebooks, industry whitepapers, webinar signups, or a free consultation. The website also offers an incentive by offering a free ebook when the visitor signs up for the blog. Responsive design renders your site so that it adapts to the screen size a user is accessing your website from.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Linkedin] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Right Nows.”
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Blog, Linkedin] 28 (of the) Best LinkedIn Marketing Guides of 2014
    'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.
  • HUBSPOT  |  MONDAY, JANUARY 19, 2015
    [Blog, Linkedin] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
    But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. 3) Blog Post Syndications. Quite the opposite.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 19, 2015
    [Blog, Linkedin] 12 Ideas to Ignite Your Content NOW
    Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Here we go. Go long.
  • HUBSPOT  |  FRIDAY, JANUARY 16, 2015
    [Blog, Linkedin] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
    That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. LinkedIn. Like I said, this is my favorite little-known feature of LinkedIn. That one''s my favorite.). Facebook.
  • B2B MARKETING TRACTION  |  THURSDAY, JANUARY 15, 2015
    [Blog, Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
    'Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 15, 2015
    [Blog, Linkedin] Recapping 2014 in Content Marketing
    Personally, I traveled more to events and customer sites in 2014 than I ever have, roughly 85,000 miles worth. Make that a blog post. Feel free to connect with me on Twitter or LinkedIn if you want to chat. Content marketing had a huge year! Search interest over time for the term: content marketing (Google). Walk with me. Every.
  • MARKETING ACTION  |  THURSDAY, JANUARY 15, 2015
    [Blog, Linkedin] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
    eBooks, articles, blog posts, press releases, product sheets, etc.) Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc. eBooks, videos, infographics, images, blog posts, checklists). TACTIC 1: Search Marketing.
  • HINGE MARKETING  |  TUESDAY, JANUARY 13, 2015
    [Blog, Linkedin] The Road to Revenue, Part 4: How to Start Marketing your Expertise
    Look at any articles or whitepapers, videos or blog posts that appear on your site. Consider how the site covers your area of expertise (if at all). Are there gaps between your understanding of clients’ problems and how they’re presented on the site? Are there missed opportunities for content on the site?
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Blog, Linkedin] 10 of the Most Successful B2B Blog Post Themes
    After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Content marketers should monitor these happenings and when applicable, compile a list of relevant statistics to be turned into a blog post.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Blog, Linkedin] 19 More Outstanding Social Media Marketing Guides
    though a few are odd (don’t post to LinkedIn during the workday?!). how to set up a Facebook page for lead generation  and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Social Media 101: Branding for the PR-impaired marketer by MarketingSherpa Blog.
  • HINGE MARKETING  |  MONDAY, JANUARY 12, 2015
    [Blog, Linkedin] Top 5 Management Consulting Marketing Priorities
    We conducted the research as part of our ongoing studies of professional services firms and how they grow, and we started to unpack the overall results in a previous blog post. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s walk through them one-by-one. Management Consulting Strategy
  • HUBSPOT  |  MONDAY, JANUARY 12, 2015
    [Blog, Linkedin] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
    On the other hand, we had very little SEO clout, our site wasn’t that big, and giving content marketing a try just made sense. I''ll be honest: Our first blog posts were a struggle. All it takes is some research, some brainstorming, and a sense of flow, and voilà: We have another blog post. 2) Avoid analysis paralysis. Or is it?
  • MARKETING CRAFTMANSHIP  |  SATURDAY, JANUARY 10, 2015
    [Blog, Linkedin] Hedge Fund Marketing: From Oxymoron to Best Practices
    Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the press. 'Published in January 2015 Edition.
  • HINGE MARKETING  |  FRIDAY, JANUARY 9, 2015
    [Blog, Linkedin] Understanding Your B2B Website: 10 Key Terms to Know
    What do you like/dislike about your current site? The CMS is an easy way to publish, edit, and modify content for your website including main areas like a blog or news section. FTPs are set up for all websites to contain the DNA and files needed for your site. RSS – Rich Site Summary. On Google+ or LinkedIn?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 8, 2015
    [Blog, Linkedin] Social Media For B2B Explained
    Mix it up by posting new blog updates, white papers and press. LinkedIn. Thumbnails, infographics and eye popping images from your blogs, white papers, and press releases allow you to educate your audience in different views. 'Many B2B marketers are still weary of the social media world. The Right Way to Use Social Media.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 8, 2015
    [Blog, Linkedin] Need Content Ideas? Customer Questions FTW!
    Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. LinkedIn Groups. LinkedIn groups offer a wealth of data, specifically around a certain profession or industry. If you aren’t familiar with Quora , it’s a fantastic site. Have a support community on site?
  • HUBSPOT  |  THURSDAY, JANUARY 8, 2015
    [Blog, Linkedin] Infinite Scrolling: What to Consider Before Implementing It on Your Site
    Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. What’s cool about news sites like Inc. They aren’t selling anything specific like an ecommerce site does, so the layout works. One of these trends is infinite scrolling. The Pros.
  • MARKETING ACTION  |  WEDNESDAY, JANUARY 7, 2015
    [Blog, Linkedin] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
    According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site? Create a pin template or templates for your blog posts. Add videos. Add SlideShares.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 6, 2015
    [Blog, Linkedin] There Is No One Size Fits All B2B SEO Program
    Yet another had limited resources for content development and site management (thought they recognized the significance), but a primary goal was to diversify their lead funnel with organic search. Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. Preliminary SEO Analysis.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Blog, Linkedin] The Top 10 Benefits of Using Social Media Marketing for Business
    In the professional services world, LinkedIn Groups are one of the most common places to find social media communities and conversations around your industry. That’s not surprising: today, social media (and LinkedIn in particular) is essential to building visibility in the marketplace. On Twitter or LinkedIn? Social Medi
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [Blog, Linkedin] 87 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 2, 2015
    [Blog, Linkedin] 56 Reasons Why Content Marketing Works
    Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. Coull ).
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Blog, Linkedin] Build your brand (for free)
    Bonus: I have new content for my YouTube Channel and Slideshare collection  every single time (and Slideshare is  LinkedIn and YouTube is  Google, right?). Do a Blog (for free). Before you start, a blogs are like anti organ rejection drugs: once you start you can never ever miss a day for the rest of your life. Open Your Kimono!
  • HUBSPOT  |  MONDAY, DECEMBER 29, 2014
    [Blog, Linkedin] How to Create a Successful Blog Strategy: A Step-by-Step Guide
    We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. any of the thought leaders of our time became well-known because of their blogs. Why does your blog exist? Who will run your blog?
  • MARKETING ACTION  |  MONDAY, DECEMBER 29, 2014
    [Blog, Linkedin] Pinterest Crash Course: Get Up and Running In One Day
    It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Verify by uploading an HTML file to your website, or add a snippet of code to the header section of your site. If you’ve got a WordPress site, I recommend the free Insert Headers and Footers plugin. Rich Pins involve adding meta tags to your site.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Blog, Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. behavior tracking captures email responses, Web site visits, form completions, downloads, and video viewing through Wistia. There is also an integrated phone dialer.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 23, 2014
    [Blog, Linkedin] Professional Services SEO in 2015: 5 Facts Every CMO Should Know
    Buying links from link networks used to be the quickest and easiest way to get your site listed high in organic search rankings. That means that sites buying links will be identified and penalized much more quickly than in the past. responsive site will be able to adjust to any screen size, creating a better user experience.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 22, 2014
    [Blog, Linkedin] KoMarketing Year in Review: Our Top Posts from 2014
    Top 12 KoMarketing Blog Posts of 2014. The KoMarketing blog is a key component of our online marketing strategy and one of the ways we share and present new ideas and perspective to clients and target audiences. B2B Online Marketing Blog Events & Updates Who Is Your B2B Customer & How Do They Find You?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Blog, Linkedin] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). Place your arm into a bucket of water.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Blog, Linkedin] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” The site basically funded itself – it had a return on investment from day one! OK, so now you have a site built. And turn them into blog posts. And turn them into blog posts.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Linkedin] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
    2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per blog post. There’s no sense in waiting until the last minute to have blogs to publish. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of.
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Linkedin] Building Your Brand at All Stages of the Pipeline
    Content Marketing Everyone loves a well-written, visually inviting and informative blog (you’re reading one right now). Think of your blog as a living and breathing publication for your firm, with topics and features that your clients will want to read. Blogs aren’t the only form of content marketing, however.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Linkedin] The 19 Best Content Marketing Blogs From 2014
    also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. The Ideal Length Of Everything Online Backed By Research  – by Kevan Lee on The Buffer Blog. But you’ll need to 1,600 words to reach the ideal length of a blog post. 'Yep that’s right! Because.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 10, 2014
    [Blog, Linkedin] Three Tips for Improving Twitter Ad Campaigns
    Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Linkedin] Get a Jump on Your Competition with Pre-Launch Marketing
    If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ?
  • HINGE MARKETING  |  TUESDAY, DECEMBER 9, 2014
    [Blog, Linkedin] Top Trends in A/E/C Marketing for 2015
    Whether they’re navigating on the four-inch screen of a phone or a widescreen desktop monitor, they expect your site to work naturally. In the past, meeting this demand would have meant designing completely separate sites for every form factor: a tremendous expense. On Google+ or LinkedIn? 1) Responsive Websites.
  • HUBSPOT  |  MONDAY, DECEMBER 8, 2014
    [Blog, Linkedin] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
    'We all know that guest blogging, as a whole, isn’t dead. And we know that we need to pitch guest blogging proposals in order to secure a guest post. How do we create a guest blogging proposal that gets accepted? This is one of the biggest sticking points in guest blogging. 1) Choose sites carefully. It’s possible.
  • VOICE-BASED MARKETING  |  THURSDAY, DECEMBER 4, 2014
    [Blog, Linkedin] Top 5 Tools for Enterprise Marketing Teams
    could write an entire blog post about SEO and PPC tools I love. Over the past couple of months I’ve become frustrated with the limited number of times Moz would reindex my site. 'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. General
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Linkedin] Nonprofit Social Media Without a Content Marketing Strategy Sucks
    And if they do use other than the most “normal” sites, their purpose appears decidedly unclear. Twitter | Google+ | LinkedIn |. 'I still see too many nonprofits muddling through social media without any real sense of direction. Facebook post here. random tweet there. And not a whole lot else. Author information. Claire Axelrad.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Linkedin] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
    You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. If you don''t manage the code on your site, you''ll need to ask your web developer for help.).
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site. MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Linkedin] What is Social Media Marketing?
    Social Media Marketing  — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” 'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. development (is anyone listening?),
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Linkedin] Content Marketing Is A Strategic Solution To A Strategic Problem
    For example, for the SAP Business Innovation site , I defined our mission as: To become a destination of insights for business professionals looking to understand how technology and innovation can help them grow their business, out-perform their competition and advance their careers. Or worse, they are campaigns. Defining the Business Case.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 2, 2014
    [Blog, Linkedin] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
    Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. 8% use LinkedIn.
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Blog, Linkedin] Top 10 Marketing Techniques for Professional Services
    Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. Today the Internet allows these ideas to reach a wider audience through webinars and blogs. 3) Blogs and articles.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Linkedin] One person can change the world. Thank you, Internet
    While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. But a blog is much more than that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Linkedin] Six Key Elements of Successful B2B Social Media Strategies
    While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. would love to hear your perspective via comments below or let us know on LinkedIn or Google+ as well.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Linkedin] WordPress.com and Search Engine Optimization
    'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers.
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Blog, Linkedin] A Beginner's Guide to Retargeting Campaigns
    Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Two months later, they discover your latest blog article, and then decide to download that ebook. People pop over to your website then leave. Awareness.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Blog, Linkedin] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? Every blog post looks like a demo!
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Blog, Linkedin] 26 Ways to Promote Your Blog Post
    You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. But you’d be surprised how many sites and blogs don’t have any social sharing buttons up.
  • MARKETING ACTION  |  FRIDAY, NOVEMBER 14, 2014
    [Blog, Linkedin] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
    Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. But once they click the link over to a social site, they’re probably not expecting the hard sell. Letting your social site become a ghost town.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Blog, Linkedin] Your Business Blog Sweet Spot: How to Find It and Keep It
    'How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog, Linkedin] The 15 Best LinkedIn Pulse Articles On Marketing
    And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Thousands of new visitors every month!
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 12, 2014
    [Blog, Linkedin] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
    tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. If you want more info on commission structures, check out this blog post. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Adoption process.
  • WRITTENT  |  TUESDAY, NOVEMBER 11, 2014
    [Blog, Linkedin] 4 Simple Steps to Finding Perfect Freelance Writers
    Writing can be a time-consuming task (not to mention a tedious one), and producing winning copy and blog posts isn’t everybody’s forte. Next, head over to your blog. You can find professional writers on sites like LinkedIn, Twitter, and Google+ if you do a little digging.  There is only so much you can do yourself.
  • B2B MARKETING TRACTION  |  TUESDAY, NOVEMBER 11, 2014
    [Blog, Linkedin] 3 Tips for Creating Great Posts on LinkedIn and Facebook
    'It’s easy to add an update on LinkedIn and Facebook, right? Use photos you have taken or royalty-free photos from sites like Flickr.com ( see my previous post about this ). It’s not unusual for an  update to default to a partial view of an image or photo that is on the blog post or article page. Not so fast!
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 11, 2014
    [Blog, Linkedin] How To Create B2B Website Content That Sells
    It''s what drives visitors to your site and. Messaging - Answer these four questions regarding what happens when someone first hits your site: Will they know what you do? Blogging - Think of your blog as an online magazine that provides helpful information about the problems your customers have that your company can solve.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 3, 2014
    [Blog, Linkedin] 14 Key Takeaways from the B2B Content Marketing Report
    'The 2014 B2B Content Marketing Report is out, and no doubt will spur a number of blog posts. Content marketing starts with blogging. Blogging is the most commonly used content marketing format, with nearly two-thirds of survey respondents maintaining blogs. LinkedIn rules, Facebook…not so much.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Linkedin] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. . Social media can vastly extend the reach of your site’s content, get it shared and draw more traffic back to your site. Each social media site that you use is a brand embassy , and should represent your home country (i.e. Avoiding "Ready, Fire, Aim".
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Linkedin] 7 Easy-to-Fix Mistakes You're Making With Your Personal Brand
    'When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. Is it through blogging, speaking, media involvement? But when you click through, the notifications aren''t about you.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Linkedin] 43 Bright Ideas for Promoting Your Lead Gen Content
    LinkedIn. Groups on LinkedIn are meant for valuable discussions among professionals, so don’t go posting links to your content everywhere, in hopes to drive traffic to your website. 16) There are many communities out there for like-minded professionals to discuss business (think about how you use LinkedIn group). Blogging.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Blog, Linkedin] How To Build An Army Of Volunteer Contributors For Your Blog
    Separately, they started a “sister” site called B2C Marketing Insider (now Business2Community ). Google accepted and the site began to take off. That site now has thousands of contributors who submit both original and syndicated content that allows them to publish hundreds of articles every day. That’s right.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Linkedin] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    SlideShare disables links in the first three slides of every presentation to discourage people from spamming the site with light presentations filled with links. is to disable your presentation’s downloads via SlideShare and add a slide to your deck with a CTA to download the slides via your site. LinkedIn. 1) Title.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Linkedin] The Social Media Manager's Guide to Staying Organized
    I also tend to schedule Facebook, LinkedIn, and Google+ posts several days ahead of time," says Showers. First, sign up for an RSS reader like Feedly and subscribe to industry news sites and blogs that post on industry trends and topics. How on earth do busy social media managers keep their ducks in a row? How do they do it?
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Blog, Linkedin] 20 Tools for Creating and Delivering Amazing Presentations
    If you''re not sure which tools to use, look no further than this blog post. With Haiku Deck, professionals can quickly create presentations that can be "easily projected, shared, posted, embedded on a website or blog, or viewed on any web-enabled device." The best (and easiest) way to do that? 1) Canva. 2) PowToon. 3) PowerPoint.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog, Linkedin] 10 Reasons Social Logins Could Be a Game Changer
    'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. So making it easy to get to your site with a username and password they use other places makes it super simple. Which social sites are most important? © 2014, VerticalResponse Blog. Referrals.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Blog, Linkedin] Yesterday’s webinar: How to Build Your Influencers in Social Media
    Q: Should we share our blogs on all of our social media platforms to gain traffic to our personal sites? Social media profiles should, really, act as part of the funnel of attraction that leads people to come to your content — and ultimately to your site — the site with all your contact info on it. Because
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Blog, Linkedin] How to Build Your Influencers in Social Media
    personal site. No, LinkedIn isn’t enough. Next, start a blog. Take it even further, well outside of your own site or blog. Comment shamelessly on their own blogs and their own tweets and posts. It’ll probably be a lot different than you’d expect. Are you already Kim Kardashian? So worth it!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Blog, Linkedin] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    'Pinterest drives more traffic than Twitter, LinkedIn and Reddit combined, but do you know how much traffic you’re getting from it? In this short video, we show you how to use UTM ( Urchin Tracker Module ) codes so you can easily see exactly how much traffic you get from the image-centric social site. All rights reserved.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Blog, Linkedin] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    'How much ROI are you receiving from your LinkedIn profile? This infographic from Power Formula provides a useful checklist on how to get the most from LinkedIn and how to really make it work for you. Are you currently using the free LinkedIn account? How many LinkedIn Groups are you a member of? Blogging (25.6%).
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 9, 2014
    [Blog, Linkedin] Want to Connect to the Award-Winning Marketing Expert Jeff Ogden?
    Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook. LinkedIn. We love blog comments and appreciate those who share on social media. Like these five social media sites: Feel free to follow on Twitter, YouTube, LinkedIn, Google Plus or Facebook.
  • HUBSPOT  |  FRIDAY, OCTOBER 3, 2014
    [Blog, Linkedin] 10 Fresh Ways to Get Better Results From Your Blog Posts
    You''ve published a blog post. To get more eyeballs on your new blog post, you need to do more than just hit "publish." How you do that all depends on the post, but if you''re struggling for some ideas, here are 10 things you can do once you''ve written a new blog post to get the most out of your efforts. Blogging Right?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog, Linkedin] 10 Things B2B Marketers Should be Doing on LinkedIn
    'It’s no secret that LinkedIn is the world’s largest professional network on the Internet. With over 313 million members in over 200 countries, LinkedIn is a vital tool in conveying brand identity and increasing reach. Here are 10 things you should be doing on LinkedIn right now. 4.    Publish on LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 30, 2014
    [Blog, Linkedin] Your social media strategy plan: Where do you START?
    If your strategy is to establish a voice of authority (you should) and have an opportunity for massive reach, Facebook posts or LinkedIn updates probably aren’t going to cut it. For most businesses, this means a blog, a podcast, a video series, or perhaps a combination. It must start with … 1. In a word, “everything.”
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 29, 2014
    [Blog, Linkedin] Digital Marketing – What Are The Top Goals And Challenges?
    Site search technology. Let me know your thoughts in the comments below and please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. 'Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Blog, Linkedin] The 3 Factors That Drive Content Marketing Success
    Then I use my speaker notes to create a blog post that links to or embeds that content, like here. When I get asked a question or questions via email, I try to turn that answer into a quick blog post. So Even time on site and social sharing don’t go far enough. You Know I Love My Job! So this is nothing new.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Blog, Linkedin] Mizuno running long tail outreach marketing case study
    Every Blog is Sacred. With the long tail, “all the other blogs,” we dig deep. If anyone online at the time was writing about their fledgling (or decades-long) running career, we would collect their blogs into a list and then get my research team to explore their blogs for contact info, namely first name and email address.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 22, 2014
    [Blog, Linkedin] 7 Ways To Never Run Out Of Magnetic B2B Blog Topics
    'Artillery B2B Marketing Blog > The Forward Observer Are you worried the well of ideas for your B2B blog will run dry? You’ve launched a blog for your B2B company. The blog posts are helpful and educational. The site traffic is increasing and you’re generating high-quality leads. Fear not. Congratulations!
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Linkedin] 5 Ways You Can Add Social Proof to Your Landing Pages
    Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. You can add social sharing buttons to every piece of content you create, including your landing pages (and web pages, blog posts, emails, and so on). Would you believe me?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Linkedin] Is Content Marketing A Sustainable Marketing Strategy?
    On January 6th, Mark Schaefer wrote a post on his popular {Grow} site called “ Content Shock: Why Content Marketing Is Not A Sustainable Strategy.” He And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. Always has.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Blog, Linkedin] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising. Blog Marketing Metrics While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog, Linkedin] SMX East 2014 Preview: Competitive Research for SEO
    The source code of a site can be an absolute wealth of information. It may also give you some ideas on things that you can try on your own site. This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? So how did they do it?
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Blog, Linkedin] We’ve Always Done it That Way!
    ” Friendly website  - If you count on your website as a way of selling your brand, come at it from a customer’s perspective and make sure that your site is responsive (have different versions for smart phones and tablets). If you’re in specific market segments, join and participate in the conversations ( LinkedIn ).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Blog, Linkedin] The Art of Marketing: 6 DIY Design Projects to Try
    Whether you''re looking to spice up an email, blog post, or site page, an animated GIF is a great way to create some visual excitement without having to bust out the video camera and editing software. 2) Redesign Your LinkedIn Banner Image. Having a super-spiffy banner image for your company''s LinkedIn page can only help.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog, Linkedin] The 3 Biggest Mistakes People Make on Twitter and LinkedIn (And How to Fix Them)
    In case you''re one of these marketers or you just want a little refresher on what not to do on two of the biggest social platforms for marketers -- Twitter and LinkedIn -- keep on reading. Mistake #1: Blasting LinkedIn Groups With Irrelevant Content. That''s what happens often in LinkedIn Groups. Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 3, 2014
    [Blog, Linkedin] 20 Amazing Examples Of Brand Content Marketing Hubs
    But I’m also continuously asked for sites I think are doing an amazing job of executing a branded content experience. have a running list of about 10 sites that I typically use as examples. We are looking for examples of brands who continuously and consistently publish content on a site they own – like a media company.
  • HINGE MARKETING  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Linkedin] 10 Effective Website Copywriting Tips for Marketing Your Technology Firm
    Here’s what the research tells us about how professional services firms, including tech firms, are being checked out these days: So if your website’s not converting viewers or if visitors leave your site right away, it might be helpful to take a look at the content and copy on your website. On LinkedIn or Twitter? Teach.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Linkedin] The Hidden Costs of Content Marketing
    How could managing a bunch of stupid white papers and infographics and blog thingies possibly take so much time? Content Marketing B2B marketing bizmarketer content marketing Elizabeth Williams linkedin sales squirrels 'Hey kids, want to shoot your leads right to the bottom of the funnel just like that? But wait, there’s more. Uh oh.
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