• B2B MARKETING INSIDER  |  MONDAY, APRIL 21, 2014
    [Blog, Linkedin] The Critical Ingredients Of Effective Demand Generation
    This Team is best split by Inside Sales (lower revenue deals, Volume Velocity Markets) and Field Sales (High Revenue Deals, On Site visits).  Analyze your Data to understand the typical Sales cycle and Benchmarks, Discussion, Demo, On Site, Contracts etc. 'Demand Generation is one of the most critical components of B2B Marketing.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog, Linkedin] 8 Types of Content to Help Engage Prospective Students
    You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. This is a great way to offer a real look into the student life for your prospective students and perfect content to post on your school''s blog.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Blog, Linkedin] 13 Solutions to Your Most Common Landing Page Problems
    Create more blog posts to promote your landing page. If you have a decent blog readership, you can try including more calls-to-action leading to the landing page throughout your content and/or create more blog posts featuring those same calls-to-action. Check out this blog post. They''re one page with one form. right?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Blog, Linkedin] 10 Education Blogs You Should Follow According to Teach.com
    'Teach.com recently came out with Teach100 , which ranks and scores hundreds of education blogs across the web. Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Bonus Blog: hop online.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Blog, Linkedin] Fixing Your Sucky Website Step Three: The End Game
    Deep down you know when even your very pretty site is still Sucky. It’s not that you don’t know what your site should be. You know about blogs, live chat, video, mobile optimization, integration with social and rewriting all the copy to appease the SEO gods. You 'Here is our final look at fixing sucky websites.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Blog, Linkedin] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Digital Buzz Blog ). Digital Buzz Blog ).
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Blog, Linkedin] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Links, simply put, equal lead generation by bringing more visitors to your site. By creating content like these items, you are basically offering a service to others, and a reason to visit your site.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Blog, Linkedin] LinkedIn’s New Content Marketing Score
    'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? The changes are the latest among several LinkedIn has made recently.). You get a grade, which is a score of 1-1000, and LinkedIn tells you how you can improve. © 2014, VR Marketing Blog. Well, wonder no more. Intrigued?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Blog, Linkedin] Live from Marketo’s Marketing Nation Summit: Chair Potatoes, Empathy Hacks, and Innovation in the Nation
    Attendees were also able to get Marketo certified on-site – congratulations to all of our new Marketo Certified Experts! Even outside of your company, find other people like you through local user groups, LinkedIn, volunteer opportunities, and technology conferences like Summit. All in all, it was an unequivocal success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Blog, Linkedin] 7 Essential Mobile Apps for Marketers
    Enter an email address and get a full profile via LinkedIn and Facebook, scan a business card into your contacts, pull names in from your calendar, and more. Platforms: Mobile Site, Android. Pricing: Starts at $5/month for a single site. Platforms: Mobile Site. Platforms: Mobile Site. Platforms: Mobile Site.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Blog, Linkedin] Content ROI Is a Myth
    Encourage people to spend time on your site, getting them to read your content and visit additional pages. Increase your traffic from organic channels, and get them to take an action on your site that shows you''re attracting the right kind of people. LinkedIn also released updated Company Page analytics last summer.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Linkedin] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Blog, Linkedin] 70 New (Really) Marketing Automation Stats
    It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Blog, Linkedin] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This blog post will arm you with the information, data, and examples you need to optimize your landing pages for lead generation. The Ultimate Cheat Sheet for Mastering LinkedIn.
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Blog, Linkedin] How to Tweet Around the Clock Without Being on Twitter 24/7
    Although content creation is a core component of inbound marketing, you don’t have to blog twice a day, write two ebooks a month, and host a webinar every quarter just to have something to tweet about. Check out the top stories across multiple news sites on most-popular.alltop.com. Here''s a guide to get you through it all.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Blog, Linkedin] The Top 8 Social Networks For Business
    The Big 4: Twitter, Facebook, LinkedIn and YouTube. And while Twitter, Facebook, LinkedIn and YouTube should be top of mind for any marketer, not all businesses are creating content specifically for these channels. The content that performs well on Facebook can be very different from that which performs well on Twitter and LinkedIn.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 1, 2014
    [Blog, Linkedin] A Small Biz Guide to Digital Marketing Acronyms
    If you advertise on a site like Google, you’ll pay based on the number of times a visitor clicks on your ad. There are two components SEM : 1) typically, this refers to PPC advertising that would appear on sites like Google, Yahoo! UGC: User-Generated Content is a wide range of various media (blog posts, videos, photos etc.)
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 31, 2014
    [Blog, Linkedin] Why Brands Need To Act Like Publishers
    They created their site “to help small business owners get more business.” The site quickly became their largest source of new card members. At SAP, we modeled our own site  Business Innovation  after this. To see more of my interview, check out the News360 blog. Why Content Marketing? of banners are ignored.
  • HUBSPOT  |  MONDAY, MARCH 31, 2014
    [Blog, Linkedin] The Key to Persuasive Writing? Stop Couching!
    Often this happens when you speak, but if you''re trying to write like you speak (because that''s how you should be writing ) phrases like these will creep into your blog posts, ebooks, emails, infographics, social posts, and pretty much any other marketing material you write. “I could be wrong, but I think …” or.
  • HUBSPOT  |  THURSDAY, MARCH 27, 2014
    [Blog, Linkedin] LinkedIn Launches "Content Marketing Score" and Trending Topics Site
    Today, LinkedIn introduced two tools to help make your social media marketing a bit smarter: Content Marketing Score and Trending Content. LinkedIn''s new Content Marketing Score will help arm you with the data you need to help grow your company''s presence on Linkedin. You''ve got to grow a business after all. PT/2 p.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Linkedin] The economics behind Copyblogger’s decision to end blog comments
    'The well-known Copyblogger site sent a shockwave through the blogosphere when it announced it would no longer entertain comments on its blog. Anybody can do anything they want on their blog if it makes good business sense. Why is it necessary to have a conversation on a blog, too? They really didn’t say. And spam?
  • HINGE MARKETING  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Linkedin] 5 Key Tips CEOs of A/E/C Firms Should Know About B2B Online Marketing
    Let’s take a look at a few ways A/E/C firms can successfully do this: Blogging. And by providing offers (that is, actionable next steps… an invitation to subscribe or receive updates from the firm), blogs can lead to conversions. conversion is anytime a website visitor engages in one of the sites’ offers.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Linkedin] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    2) Subscribe to SEO blogs. Whenever there is a major change in search engine optimization, detailed information will be posted on all SEO blogs. Here are a few SEO blogs that you can use to start off your RSS feed: Search Engine Land. Matt Cutts'' Blog. 6) Join SEO-focused LinkedIn Groups. But it isn''t impossible.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Blog, Linkedin] Six Best Practices for Marketing with White Papers
    Keywords and phrases used in site search on your website. discussions in relevant LinkedIn groups, trending topics on Twitter). Industry news sources and blogs. For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. 'Though the format is sometimes misused (i.e.,
  • HUBSPOT  |  MONDAY, MARCH 24, 2014
    [Blog, Linkedin] Marketing and Peanut Butter Cups: Advice From Facebook Employee #30
    ” During his recent AMA session , followers and fans picked his brain on developing an authentic copywriting voice, his tell-all blog OkDork.com , getting people to pay for your offering, outsourcing work, achieving daily goals, and attracting thousands of email subscribers. That sure makes for a snazzy headline.). Go fail.
  • MARKETING ACTION  |  MONDAY, MARCH 24, 2014
    [Blog, Linkedin] 7 Tips for Brand Consistency Across Social Channels
    Establishing a strong brand identity means you’ll come across consistently no matter the setting, including across wildly varying social media such as Facebook, Twitter, Instagram, LinkedIn, etc. Just be sure to alter your content appropriately so it matches each site’s demographics and posting styles. Know Your Audience. license.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Blog, Linkedin] 3 Ways Marketing Automation Can Make You a Better Marketer
    Marketing automation systems provide a suite of capabilities that optimize your personalization efforts, including: Website visitor tracking that lets you see who visits your site, where they came from, and what they’re looking for. The reason? Here are 3 ways marketing automation can improve the quality of your marketing efforts: 1. license.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Blog, Linkedin] How to Research Content for Your Expert Ebook
    In this blog post I share how I do content research, but what I know is limited to my own areas of expertise: leadership issues, health topics, and topics on the brain and psychology. Wikipedia, and other specialized encyclopedia sites. Twitter, LinkedIn, Facebook, Google+, and other social media sites. Crowd sourcing.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog, Linkedin] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    'This post originally appeared on the Academy blog. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. How to Improve Your Blog Views. Measure blog post views to figure out which blog content is performing the best.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 14, 2014
    [Blog, Linkedin] Small Business Survey Reveals Social Media Trends [Infographic]
    Realize the value of blogging in their content marketing strategy. Find value in video and review sites. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. We hope you enjoy it.
  • LEADERSHIP  |  FRIDAY, MARCH 14, 2014
    [Blog, Linkedin] How Does Social Media Leave A Footprint On Your Business?
    Top 3 Networking Sites That Drove Results in 2013. According to the infographic, 52% of marketers gained new customers through Facebook; 43% through LinkedIn; and 36% via Twitter. In particular, businesses from the following industries utilized Facebook, LinkedIn and Twitter to attain new customers: Retail/Wholesale.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 13, 2014
    [Blog, Linkedin] Small Business Lessons That Are Anything but Cliché
    Cliché Noe is also active on social media networks including Facebook , Twitter, LinkedIn and Yelp. Meyer saves time by linking her Twitter and Facebook accounts so she can post once and publish the content to both sites. © 2014, VR Marketing Blog. Be Known for Something. Quality Trumps Quantity. You Gotta Market Your Biz.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Blog, Linkedin] Who Is Your B2B Customer & How Do They Find You?
    For example: When asking the question “where are B2B manufacturing buyers spending their time,” we discovered that participating in various B2B manufacturing groups on LinkedIn was a productive way to build relationships and develop product awareness. Micro-Sites. Demand Generation Search Engine Marketing Blog Video.
  • HUBSPOT  |  WEDNESDAY, MARCH 5, 2014
    [Blog, Linkedin] How to Build a Newsroom Inside Your Company
    Some are even hiring journalists and camera crews, building studios, and launching dedicated news sites to cover themselves and their industries. LinkedIn has a managing editor. You want to establish your company as a thought leader, so you create an independent site. Get people to contribute to your blog. So does GE.
  • VIDYARD  |  WEDNESDAY, MARCH 5, 2014
    [Blog, Linkedin] Distribution Checklist: Where to Share Your Videos for Maximum Reach
    Videos embedded on your site can help increase conversion by 80%, and Google recognizes pages where a click leads to longer time spent on a page. Beyond email campaigns you send out to promote your video, have your team members change their email signature to include a catchy line with a hyperlink to your video embedded on your site.
  • SAZBEAN  |  TUESDAY, MARCH 4, 2014
    [Blog, Linkedin] Developing Your Marketing Strategy: There’s an App for That.
    Hootsuite Hootsuite’s social media platform can simultaneously schedule posts on all of your social channels, including LinkedIn, Twitter, Pinterest, and Google+. WordPress You already use WordPress to manage your content management system, but staying up to date with blogging is a tough task. appeared first on Sazbean.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 4, 2014
    [Blog, Linkedin] LinkedIn Has Opened the Content Marketing Floodgates
    'LinkedIn has gone Tumblr on us and B2B content marketers are drooling. Finally, you can publish directly on LinkedIn, along with people like Bill Gates and Richard Branson. B2B Content Marketing Will Flood LinkedIn. LinkedIn is already a must-have partner for nearly every large B2B marketing program. Get Ready To Pay.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 3, 2014
    [Blog, Linkedin] The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer
    'This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Blog, Linkedin] 3 essential steps to build a powerful personal online brand
    Generally, this means you need to develop a blog, podcast or video series. Secondarily, Slideshare, Pinterest, LinkedIn, and even a photo site like Flickr might provide legitimate platforms for rich content, depending on the nature of your business. His content includes events, podcasts, blogging and books. Related blogs?
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 27, 2014
    [Blog, Linkedin] How Much Emphasis Should B2B Marketers Put in Yahoo Search?
    Yahoo search has always been a consistently low percentage performer for B2B sites we manage, and the Bing & Yahoo search deal made it even less of a focus. We’re having greater success developing quality referral traffic in social sites like Twitter, LinkedIn, and even Facebook. The news is worse for B2B marketers.
  • ENGAGE  |  THURSDAY, FEBRUARY 27, 2014
    [Blog, Linkedin] 4 Sure-Fire Ways to Get More People to Share Your Content
    Let’s assume you know it’s great because you love what you do and you’re good at what you do and that passion shows in everything you create—even your blog posts. Say you just wrote a great blog post. Spread those posts out across Twitter and Facebook and any other social media channels (Digg and LinkedIn, perhaps?) Or is it?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 26, 2014
    [Blog, Linkedin] 20+ Amazing Examples Of Content I Wish We Created
    Want more, check out Slideshare’s , YouTube’s  Popular feature, the Flickr blog  and any other of your favorite sites for their popular content. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Amazing! Right?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 25, 2014
    [Blog, Linkedin] More Eyes on Your Video – How and Where to Share
    Shoe e-tailer Zappos recently pointed out that video keeps viewers on your site for an average of five minutes longer than plain text, and video increases memory retention on your products by 28%. Boost Time on Site and Search Rankings With Your Blog. Thinking of doing a holiday blog post? Here’s how. Have fun.
  • HINGE MARKETING  |  MONDAY, FEBRUARY 24, 2014
    [Blog, Linkedin] New Research Points the Way to Success in Your Content Marketing Strategy
    Starting with the ones most commonly used: Social media (other than blogs). Blogs. The most effective firms maintained a presence on an average of seven social media sites. In order of most common usage, the top seven sites were: LinkedIn. On Twitter or LinkedIn? 'Content marketing is powerful. eNewsletters.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 24, 2014
    [Blog, Linkedin] 11 tips and tools to jump-start your SEO
    Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If So  be clear what you want people to do when they get to your site. 'Photo credit: Sean MacEntee.
  • HUBSPOT  |  SUNDAY, FEBRUARY 23, 2014
    [Blog, Linkedin] LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
    On social media sites like Facebook, Twitter, and Pinterest, marketers and business professionals who are on an endless quest to weed through the clutter in order to attract and engage consumers seem to have internalized Shah’s tactics. That’s where LinkedIn comes into play. Want to Publish on LinkedIn? Now You Can.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Blog, Linkedin] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    In that time, they’ve continued to build applications that exploit their core technology for identifying Web site visitors by company based on their IP address. The most recent expansion went beyond a company’s own Web site to the much larger world of online advertising. Let’s start with DemandBase. So much for the mechanics.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Linkedin] Increase B2B Traffic and Reach with a LinkedIn Blog
    'LinkedIn has long been the place where B2B marketers could build a professional network, create an online resume and share compelling content with that network. Now that this program is well established, LinkedIn is opening their platform up to all members. Following will now become part of the regular vocabulary on LinkedIn.
  • WRITTENT  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Linkedin] 57 Notable and Unique Content Marketing Ideas
    Today, your typical brand is investing in original articles, social media, blogs, eBooks and more. We’ve expanded beyond your basic blogs, eBooks, and white papers to incorporate some truly groundbreaking concepts: 1. You can turn your blog into an interactive debate or strategy session with this awesome tool. Top Blogs.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Linkedin] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    Not only will this draw more traffic to your site, it also supports the sales team’s efforts to position your business as an industry and thought leader. Promote sales blogging. It’s no longer enough to feature a blog post from your CEO or CMO. Keep an active LinkedIn presence. Generate content your sales team can use.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog, Linkedin] Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms
    Research it thoroughly and make your results available on your website, blog—everywhere. Brief articles or blog posts get some general ideas across, but if the prospects you’re targeting are struggling with complex issues, a longer format might be called for. Your content gets visitors to your site. Research.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog, Linkedin] The 5 Pillars of a Successful Sales Pitch
    Scour their corporate website, look them up on LinkedIn, follow them on Twitter, and check them out on third-party review sites. I’ve blogged about this before , but I can’t stress the importance of it enough – it’s a brutal truth of selling. Ask questions that put your company ahead of your competition. 2) Research.
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog, Linkedin] Your Business Blog Year 10: Is It Still Worth It?
    'Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 17, 2014
    [Blog, Linkedin] The Secret To A Better Customer Experience
    ” You are taken to the homepage of our Business Innovation blog site. You are presented with a feature story  and “Top Content” that relates directly to the site you just came from. 'OK, so check this out: If you go to the Yahoo Fantasy Sports page you should see the page is sponsored by my company, SAP.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 14, 2014
    [Blog, Linkedin] How Northwood Construction Became a Local Hero
    Armed with this knowledge, we helped Northwood develop educational content including: A Northwood blog targeting homeowners in northern Virginia, providing regular, relevant information on remodeling, aging-in-place, managing cost, and caring for homes. But our SEO effort didn’t end with on-site optimization. SEO goes local.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Blog, Linkedin] 30 Must-Read Growth Hacking Resources for Digital Marketers
    This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Andrew Chen’s blog features posts on topics related to start-ups, growth hacking, and innovation.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 14, 2014
    [Blog, Linkedin] Promoting content: build great content marketing relationships
    Biznology’s content reaches a wider audience than my own blog on Andigo’s site. There are blogger “outreach” programs that help you find publishers in a variety of niches, like GroupHigh , InkyBee , BlogDash that can help you find blogs. . '(Photo credit: AltimeterGroup). It probably never did. So let’s assume that we’ve.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Blog, Linkedin] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Remember that these come from different sources: Venture Beat uses Datanyze to read the actual systems that are embedded in marketers’ web sites. Pepper Global is based on a survey of the B2B Technology Marketing Community on LinkedIn. Taken together, these provide a clearer picture than usual of the state of marketing automation.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 13, 2014
    [Blog, Linkedin] 15 of Our Favorite B2B Content Marketing Tips
    Identify popular keyword terms being searched by site visitors and deliver content based on these words or phrases. Reach out to your blog subscribers with a brief survey, find out how your content measures up ( Tweet this ). Check Twitter, Quora, LinkedIn Groups, etc. Share via different mediums like blogs or newsletters.
  • WRITTENT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog, Linkedin] 59 Killer Content Marketing Stats: 2014 Edition
    Whether you’re creating a blog or a presentation to prove to your boss just why original articles are the future , you’re in luck. Year-over-year growth in unique site traffic is 7.8x 82% of marketers who blog see positive ROI for their inbound marketing. 76% of B2B marketers blog, and 73% publish case studies. vs 2.5%).
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog, Linkedin] 3 Tips to Inform Your Content Marketing Strategy (Courtesy of Skyword/Outbrain)
    Pump Up the Volume: According to Skyword/Outbrain, in a single day, 2 million blog posts are created across the Internet—enough to fill Time Magazine for a whopping 770 years! social channels, news sites, blogs, etc.). Content Marketing Search Engine Marketing Blog who is the audience? where do they spend their time?
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 11, 2014
    [Blog, Linkedin] A social media hoarder intervention
    Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. Professional I, myself, had been carrying around 15-years of online publishing in the form of my personal blog, but not anymore. What defines you?
  • FATHOM  |  MONDAY, FEBRUARY 10, 2014
    [Blog, Linkedin] AIDA Is Dead! Long Live Buyer Complexity
    Longtime readers of this blog (and any qualified digital marketer) should already know to stick a fork in that old advertising acronym “AIDA”—attention, interest, desire, action—because it’s done. Never underestimate the power of LinkedIn as a B2B lead-gen source. AIDA doesn’t do any of this. Be socially aware.
  • FATHOM  |  MONDAY, FEBRUARY 10, 2014
    [Blog, Linkedin] AIDA Is Dead! Long Live Buyer Complexity
    Longtime readers of this blog (and any qualified digital marketer) should already know to stick a fork in that old advertising acronym “AIDA”—attention, interest, desire, action—because it’s done. Never underestimate the power of LinkedIn as a B2B lead-gen source. AIDA doesn’t do any of this. Be socially aware.
  • HUBSPOT  |  FRIDAY, FEBRUARY 7, 2014
    [Blog, Linkedin] Say Hello to #NewKlout: Klout Steps Into the Content Discovery Space
    Despite having topics that are mostly relevant to my interests (social media, blogging, marketing, Facebook, and public relations), my feed was littered with content from one PR-focused publication: Removing "public relations" from my topics, though, helped improve the relevancy of the results. The way to do that? Only time will tell.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Blog, Linkedin] 50+ Expert Resources for Internet Marketers
    Have a site you think should have made our list? books, eMagazine and blog posts from RiseInteractive.com. Top social media blogs from Alltop.com. Conversion-focused site with articles and content from Newfangled.com. Internet marketing group on LinkedIn with over 13,000 members. Share in the comments below!
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Blog, Linkedin] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
    But we want to focus on this year, and, specifically, one project that has started and been fully funded in less than one month through the crowdfunding site. Facebook, Twitter, and LinkedIn profiles were created. Our Kickstarter how-to blog posts and books were ravenously consumed. Social Media and Blogging. Which d.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 6, 2014
    [Blog, Linkedin] 5 Elements to Complete Your Social Presence
    This includes both a cover photo as well as a default profile image, profile name, a brief tagline and a more extensive introduction, contact information, and various links to sites and other social media profiles. LinkedIn Company Pages. Facebook: Linkedin: Twitter: Use Cohesive & Consistent Social Media Content.
  • SAZBEAN  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog, Linkedin] Five Free Tools for Startups to Measure Impact of Online Videos
    Youtube Video Analytics can even track videos which are embedded to a website or a blog. Most of marketers post their videos on social media platforms and forum sites. It gives you clear figures on how your videos do on social media sites. 'Video camera in action. Most of these tools are very costly (but worth the price!),
  • WRITING ON THE WEB  |  WEDNESDAY, FEBRUARY 5, 2014
    [Blog, Linkedin] Expert Ebooks: Getting Reader Research Right
    For example, if you wanted to know how seniors are using the Internet, you could look at the Pew Research site. Pay attention to how many websites, articles, blog posts, videos, etc. Blogs : Look for established blogs in your field by using a blog aggregator site like AllTop.com. No, he does not.
  • HUBSPOT  |  THURSDAY, JANUARY 30, 2014
    [Blog, Linkedin] 14 Inbound Marketing Myths Nonprofits Should Stop Believing
    This means optimizing your website, blogging consistently, producing other high-quality content, maintaining a presence on social, and personalizing emails, among other inbound tasks. However, it''s still ideal to focus on having forms on your site, to reach as wide an audience as possible. and it should be something they consider.
  • WEBBIQUITY  |  THURSDAY, JANUARY 30, 2014
    [Blog, Linkedin] 12 (of the) Best Guides to Marketing on Pinterest of 2013
    So, if Pinterest makes sense for your brand, product or blog, how can you use the platform most effectively to drive more traffic to your site? more time on Pinterest than Linkedin. But the site was founded by three men.). This is a website that they have chosen to link to and it is usually a personal blog or website.”
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Blog, Linkedin] How to Convince Your Boss to Invest in Social Media Marketing
    Perhaps the number-one social media platform for B2B industries is LinkedIn. As the "professional-only" site (you won’t see pictures of lattes or comments about cats), millions of people use LinkedIn, as do numerous brands -- many of which take advantage of the site''s Company Pages. How to Respond. How to Respond.
  • WRITING ON THE WEB  |  WEDNESDAY, JANUARY 29, 2014
    [Blog, Linkedin] 6 Tips for Easy Ebook Promotion with Social Media
    Amazon is another social media site. Once you have done that, you can feed your blog into your profile, add videos, books from your bibliography and reviews. Again, make sure you share the content on your social media sites. Again, avail yourself to the free applications on the various social media sites. Really?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 29, 2014
    [Blog, Linkedin] 6 Tips for Managing a B2B Crisis Using Social Media
    But even though sites like Facebook, Twitter, and LinkedIn may make managing a crisis trickier, they can also help you communicate with your customers, demonstrate your commitment to them and bolster your reputation. Consider using email and your blog to deliver updates. Develop a Strategy. Document your plan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 28, 2014
    [Blog, Linkedin] Reading between the lines of the latest Facebook usage data
    This is not some outfit surveying their customers or blog readers. The report says that 73% of online adults now use a social networking site of some kind. Despite striking new revelation is that a large number of users are now diversifying onto other platforms — 42% of online adults now use multiple social networking sites.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Blog, Linkedin] Is The Corporate Website Dead?
    All the way back in January, 2010, Brand Consultant  Simon Mainwaring  penned “The  death of corporate websites ” blog. Refreshing The World, One Story At A Time” which featured content driven by their “ Unbottled ” blog. They realize that the main goal of their site is to build relationships and trust.
  • MARKETING ACTION  |  MONDAY, JANUARY 27, 2014
    [Blog, Linkedin] How to Leverage LinkedIn for Lead Generation and Recruitment
    LinkedIn remains the great stalwart of professional networks, regularly attracting some 81% of today’s B2B marketers (“How B2B Marketers Use Social Now ,” Zachary Reiss-Davis , Forrester Research ). The site has also made strides as a content hub, becoming in the process a valuable tool for lead generation and an essential for recruitment.
  • EMAGAZINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Blog, Linkedin] The B2B Online Marketing Quick Checklist for 2014
    If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Web site projects are often catalysts for changes in the way companies tell their stories externally. Open source means you’ll have freedom to select who works on your site. LinkedIn. Mobile Strategy.
  • WRITTENT  |  FRIDAY, JANUARY 24, 2014
    [Blog, Linkedin] 8 Things To Be Prepared For When Starting A Blog
    'According to Hubspot , blogging for your business will increase your website traffic by at least 55%. Every time you post on your blog, you’re creating another opportunity to be found by potential clients for your business. What Will You Blog About? The first step in starting a successful blog is choosing a topic of interest.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 24, 2014
    [Blog, Linkedin] Enhance Customer Engagement with Online Hangouts
    'Advertising, keyword search tools and social media marketing are some of the ways you can attract new readers and prospects to your blog or website, but sometimes it’s best to find them where they hang out. You can also post links to relevant content from your website or blog. © 2014, VR Marketing Blog. Tweet chats.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 23, 2014
    [Blog, Linkedin] 10 B2B Marketing Infographics Outlining Strategies & Tactics for the New Year
    11 Essential Ingredients Every Blog Post Needs. To understand those idiosyncrasies, Software Advice conducted a study gathering data from six million unique visitors to their site to discover when B2B buyers perform research on the web, when they convert on a website, and when you can get them on the phone. The B2B Buyer is in Control.
  • WRITTENT  |  THURSDAY, JANUARY 23, 2014
    [Blog, Linkedin] How to Start a Blog: 8 Hacks to Skyrocket Traffic 1000% a Month
    'Figuring out how to start a blog isn’t the hard part. It isn’t easy, but I’ve succeeded at growing traffic to a new blog 1000% a month for 9 consecutive months with some pretty scrappy content creation and promotion tactics. And the benefits of improved blog traffic traffic are pretty clear: Image credit: SocialMediaSlant.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 21, 2014
    [Blog, Linkedin] Beyond Facebook: Five Social Media Ad Platforms for B2B Marketers
    With a wide range of advertising options, and the announcement of Facebook video ads, 2014 looks to be another huge year for the site. LinkedIn. LinkedIn may be the forgotten advertising platform of the big social media players, with only a.5% B2B content marketers already realize the potential of LinkedIn for lead generation.
  • BIZNOLOGY  |  TUESDAY, JANUARY 21, 2014
    [Blog, Linkedin] Dominate your personal brand on Google Images
    In the case of my buddy, he takes the curation of his personal brand so seriously that not only does he not feed blogs, social networks, gallery sites, Pinterest , news sites, LinkedIn , Facebook , Twitter , or Google+ , he spends a lot of time asking site owners, myself included, to take down pics, snappies, and photos he doesn’t like.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 21, 2014
    [Blog, Linkedin] The Rise Of Visual Storytelling
    The meteoric rise of sites like Vine, Instagram and Pinterest, as well as the efforts by Facebook and Twitter to add more visual elements to their platforms are simply following the trend that visual content is the best way to reach short-attention-span audiences in a world filled with so many content choices. How can brands compete? Videos.
  • WEBBIQUITY  |  TUESDAY, JANUARY 21, 2014
    [Blog, Linkedin] 20 More of the Best Social Media Marketing Guides and Tips of 2013
    How can you make your blog content stand out amid the increasing online noise? ” How To Socialize An Event by LinkedIn. ** 5 STARS. For example, a blanket prohibition on criticizing the company on social media sites is likely to run afoul of the law. What are the key platforms to utilize beyond the “big four”?
  • MARKETING INTERACTIONS  |  MONDAY, JANUARY 20, 2014
    [Blog, Linkedin] Is Your B2B Content Stuck in Purgatory?
    While B2B marketers have begun to embrace different content formats and modes of publishing, including articles, blog posts, SlideShare, videos, and more, their publishing practices are often focused on getting it live on the website, blog or wherever the launch point is for the asset. " We're going to talk about distribution.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Blog, Linkedin] Free and Paid Ways to Promote Your Blog
    'You post an epic blog before you leave the office, and fall asleep that night dreaming of your impending fame. You return to the office the next morning to find your epic blog has but one share on Facebook and two tweets. Doing so puts you on constant lookout for ways to promote your blog inexpensively but effectively.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 19, 2014
    [Blog, Linkedin] Are Your Prospects “Friending” Other Social Media Networks? [CHART]
    'by Andrew Stivelman | Tweet this As a native speaker of English and a resident of North America, like millions of others I use English-language North-America-based Social Media networks such as Facebook, Twitter , LinkedIn, and Reddit.  CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Blog, Linkedin] 14 B2B Blogging Best Practices from Creation to Promotion
    'Blogging has emerged and remains a critical component of B2B content marketing strategies across all industries. Blogging is an effective way for B2B brands to interact with peers, colleagues, or prospects on a daily, weekly, or monthly basis, driving leads and generating brand awareness.  . Blog Post Optimization.
  • VOICE-BASED MARKETING  |  TUESDAY, JANUARY 14, 2014
    [Blog, Linkedin] How to Optimize Your On-Site Content for Social Media
    Is it going to live on your blog? Are you going to get it cross-posted on partners’ sites, or maybe exclusively on their sites and then link back to yours? Deciding where that blog will have the most value is an essential part of developing your content. Or it should, anyway. Today, we’ll share those tips with you! Share!
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Blog, Linkedin] 15 Blog KPIs You Should Already Be Tracking
    'Anyone who manages a business blog knows all too well that the darn things require quite a bit of commitment. 15 Blogging KPIs You Should Be Tracking. 1) Overall Blog Visits. In other words, how many visits does your blog rake in in a given period of time? For example, is January typically a strong month for your blog?
  • ENGAGE  |  MONDAY, JANUARY 13, 2014
    [Blog, Linkedin] 101 Reasons Why Social Matters to Your Brand
    Internet time is spent on social networking sites. billion people use mobile devices to access social media sites. B2B companies that blog generate 67% more leads than those that don’t. More than 23% of marketers are investing in blogging or social media. Social Media Site Breakdown. LinkedIn. 53% of U.S.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Blog, Linkedin] The ABCs of Content Marketing: A Glossary of Terms
    Ideally, you''ll make use of a closed-loop analytics solution so you''re able to see what happens to all that site traffic. Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging. Did they click on the CTA at the end of the blog post?
  • LEADERSHIP  |  THURSDAY, JANUARY 9, 2014
    [Blog, Linkedin] Interesting Infographics: A Day In The Life Of A Social Media User
    As reported by Saxum, below is a summary of Facebook, Twitter and LinkedIn behaviors on a daily basis: Facebook. Regular Twitter users are active on the site from Monday to Thursday between 12pm and 5pm. LinkedIn. Amount of new LinkedIn users who register on the site: 172,800. billion. Twitter. billion. million.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 9, 2014
    [Blog, Linkedin] Will Linking to “Credible” Third-Party Sites Boost Your SEO Performance?
    ” The discussion begs the question: Does linking out to “credible” third-party sites positively boost SEO performance? No doubt inbound links from external sites can have SEO benefit, but would Google look at just your external links as a mechanism for boosting search relevance as well? could be wrong. Final Thoughts.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 9, 2014
    [Blog, Linkedin] Is Context The Future Of Customer Experience?
    When I walk into a store, or visit a Web site, I will have the option of making this information available so that my experience can be tailored to me. And please follow along on  Twitter ,  LinkedIn ,  Facebook   and  Google+  or   Subscribe  to the  B2B Marketing Insider  Blog for regular updates. The two go hand in hand.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Blog, Linkedin] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    These pages don’t redirect users to your site, but allow you to gather data from customer behavior — in the same way that you can gather data from a page built on your marketing automation platform. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Segment and trigger based on downloaded content.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 9, 2014
    [Blog, Linkedin] How to Create Gravity-Defying Social Marketing with Marketing Automation in 8 Simple Steps
    These pages don’t redirect users to your site, but allow you to gather data from customer behavior — in the same way that you can gather data from a page built on your marketing automation platform. Visitors can click on them to share a page on Facebook, Twitter, or LinkedIn. When Segment and trigger based on downloaded content.
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