VERTICAL RESPONSE | TUESDAY, MARCH 3, 2015
[Blog, Linkedin] 7 Advanced Email Tools to Pump up the Volume on Your Marketing
Popup Domination allows you to determine the amount of time a visitor is on your site before they see the sign up form, and how often. But, if you want to dig deeper and track email reports over time, or track other social accounts like LinkedIn, check out Dasheroo. © 2015, VerticalResponse Blog. pop-up form! List size.
BIZNOLOGY | TUESDAY, MARCH 3, 2015
[Blog, Linkedin] The Medium.com is the message
Well, how many of your blog posts are evergreen? Yes, there is LinkedIn Publisher, but even that requires that you copy-and-paste your work and then sort out images and formatting. When you write for Medium or import a story that you have written from another site, that’s when the fun — and magic — begins.
MARKETING ACTION | MONDAY, MARCH 2, 2015
[Blog, Linkedin] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
get caught up on the latest news as well as industry blogs as well as any activity on Twitter, Facebook, and LinkedIn. There are podcasts, blogs, webinars, infographics, white papers, eBooks, videos, and more. This site has plenty of marketing insights as well as a community of over half a million marketers. Their vision?
FEARLESS COMPETITOR | SATURDAY, FEBRUARY 28, 2015
[Blog, Linkedin] What Jeffrey L. Ogden is thankful for this weekend
'This Saturday I simply want to share the 4 things I am thankful for, especially after the loss of great men yesterday: Feel free to check out my LinkedIn profile at the top right, which I consider a blogging best practice. also want to thank my 2,800 Linkedin followers and the Wall St. This is the story of Jeffrey L. Jeffrey L.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 27, 2015
[Blog, Linkedin] The Importance of Marketing Specialization
Ogden of Find New Customers who’s known as The Fearless Competitor (follow @fearlesscomp on Twitter) has over 2,800 LinkedIn followers now mostly thanks to the former TV show Marketing Made Simple TV, which is no longer being done. Check out my LinkedIn profile on the top right, which is a blogging best practice.
HINGE MARKETING | THURSDAY, FEBRUARY 26, 2015
[Blog, Linkedin] How to Use LinkedIn for Business Development
LinkedIn for Business Development: Getting Started So, how should you get started? However, it’s best to begin with a solid foundation on the one social media platform that matters most for professional service firms—LinkedIn. Instead, mix other blog posts and articles in with content your firm produces. On LinkedIn?
KOMARKETING ASSOCIATES | TUESDAY, FEBRUARY 24, 2015
[Blog, Linkedin] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
Include a link back to the site or an appropriate destination in the description of the video. ve written about guest blogging as a recommendation for link building many times in the past and it is a tactic we’ve used with success for several years. Leverage LinkedIn Relationships. Those tactics in summary: YouTube Integration.
WEBBIQUITY | TUESDAY, FEBRUARY 24, 2015
[Blog, Linkedin] 48 Phenomenal SEO Guides, Tips & Tactics
Among his 15 steps are title tags, on-page content (keywords used naturally, not stuffed), video, site audits, and otpimized photos (“use alt tags to help describe your image. ” 18 Online Marketing Priorities for 2015: Advice and Predictions for the Year Ahead by RKG Blog. Hot SEO Tips and Tricks for Blogs by RazorSocial.
BIZNOLOGY | MONDAY, FEBRUARY 23, 2015
[Blog, Linkedin] 15 B2B case studies show how content marketing drives ROI
The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. million. million.
B2B MARKETING INSIDER | MONDAY, FEBRUARY 23, 2015
[Blog, Linkedin] Personas Are Great (Except When They Suck)
Now, Buffer is one of my favorite blogs. If you believe that the future of marketing looks more like publishing and less like advertising, then check out Publisher sites as great examples of the importance of focusing on topics. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.
HUBSPOT | THURSDAY, FEBRUARY 19, 2015
[Blog, Linkedin] Copywriting Lessons From Companies Doing It Right
And whether it’s an Instagram caption, a tweet, a website, or a blog, great copy (i.e. And by thinking a step beyond its core business, Intel has created their content site IQ. They have a corporate, business-y site here and a content-fueled, slice-of-life site there. The voice isn’t just on the blog, as Jordan notes.
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 17, 2015
[Blog, Linkedin] Infographics are great for Content Marketing
'Jeff Ogden (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. They even created this mobile site for Find New Customers here, which you should use from your mobile phone or iPad.
HINGE MARKETING | TUESDAY, FEBRUARY 17, 2015
[Blog, Linkedin] 7 Best Practices for Website Copywriting
This is less relevant for longer-form content like articles, white papers, or blog posts. Website usability expert, Steve Krug, sites this as his third law of usability. On Twitter+ or LinkedIn? Follow us @HingeMarketing and join us on LinkedIn. As web users, why do we do this? Use bullet points. Keep paragraphs short.
TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 17, 2015
[Blog, Linkedin] LinkedIn Still the Top Performer for B-to-B
'I don’t know about you, but LinkedIn continues to be a top performer for me and my blog posts. The top referrer is search engines, but LinkedIn is a strong second and Twitter is third for getting the right eyes on my blog. Are you using LinkedIn, and if so, are you having similar success?
MARKETING ACTION | TUESDAY, FEBRUARY 17, 2015
[Blog, Linkedin] 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results
The thing is, Facebook likes, Twitter retweets, Pinterest pins and LinkedIn followers don’t necessarily translate into new customers – or measurable return on investment (ROI). The post 6 Ways B2B Marketers Use Social Media to Get Gangbuster Results appeared first on Marketing Action Blog - Act-On. But what about B2B marketers?
HUBSPOT | MONDAY, FEBRUARY 16, 2015
[Blog, Linkedin] Building a Marketing Team? Here Are 5 Essential Positions You Should Fill
Pay attention to LinkedIn connections while you’re vetting potential candidates, too, in case you have a mutual connection. Also, since the SEO community is an active one, you can find potential candidates by engaging with people who are regularly participating in SEO LinkedIn group conversations. 1) The Player-Coach. 3) The Writer.
MARKETING CRAFTMANSHIP | FRIDAY, FEBRUARY 13, 2015
[Blog, Linkedin] The Road to Hedge Fund Transparency: Marketing Essentials and Potential Pitfalls
Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the financial press. Most hedge funds understand this, and either provide a very basic firm profile, and / or allow its employees to post their personal profiles on LinkedIn.
MARKETING ACTION | FRIDAY, FEBRUARY 13, 2015
[Blog, Linkedin] How to Hire The Perfect Person To Run Your Social Media
They have built a decent presence on the big social sites, with footprints on the smaller social sites. Additionally, the candidate must possess a solid understanding of the social media universe, including YouTube, Twitter, Flickr, StumbleUpon, Delicious, Digg, reddit, forums, wikis and blogs. If so, you’re not alone.
VIDYARD | THURSDAY, FEBRUARY 12, 2015
[Blog, Linkedin] Ready to Promote Your Video? Sharing May Not Be Enough
Then you make some killer videos to market your brand and product, and you share them in all the ways that you can think of: you put them on your website, in your video hub, on your blog, on YouTube, and through all the social media channels. There are an insane number of videos on that site, so how do you get people to check out yours?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, FEBRUARY 12, 2015
[Blog, Linkedin] The line between Media and Brands is blurring fast
That’s the reason sites like The Huffington Post and TechCrunch exploded on the media scene last decade and thrived to the point of being acquired by AOL. Skyword, a content marketing services and SaaS company, dumped the idea of a traditional blog and instead opted to launch an online publication it calls the Content Standard.
HINGE MARKETING | WEDNESDAY, FEBRUARY 11, 2015
[Blog, Linkedin] Lead Nurture Drip Email Campaigns 101: Getting Started
Examples include: Blog posts and short articles Case studies Brief videos (not your firm overview video, but rather videos that demonstrate your thinking around a particular topic) Consideration : “Soft” offers for content that is educational on a more in-depth level and takes a longer time to consume. On Twitter+ or LinkedIn?
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 11, 2015
[Blog, Linkedin] Secrets of Busy Bloggers: 4 Social Media Time Savers
'Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. must be doing something right: these tips have resulted in new clients directly from Twitter , Facebook and LinkedIn. Besides driving traffic back to your blog, Twitter is a great tool to help you find, follow and join conversations.
BIZNOLOGY | TUESDAY, FEBRUARY 10, 2015
[Blog, Linkedin] Wikipedia Management for Dummies
'While reddit and Wikipedia are probably two of the most influential and powerful media platforms online today, they’re also the most intimidating because so many of us in the PR and marketing world have been not only burned but sent home tarred and feathers, never to go anywhere close to either of these sites ever again. Don’t do it.
WEBBIQUITY | TUESDAY, FEBRUARY 10, 2015
[Blog, Linkedin] 106 More Amazing Social Media and Marketing Statistics for 2014 and 2015
Which network drives half of all social traffic to B2B websites and blogs? Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter.
FATHOM | MONDAY, FEBRUARY 9, 2015
[Blog, Linkedin] Want Better Rankings For Your Company’s Website? Get Your Employees Published!
If you want your site to rank for competitive keywords phrases, then building web directory backlinks and posting about new products on your blog just doesn’t cut the mustard anymore. Stuff that will help Google identify your site as an authority in your niche, and hopefully generate better rankings. Yah, I know.
EMAGINE B2B BLOG | MONDAY, FEBRUARY 9, 2015
[Blog, Linkedin] B2B SEO Mistakes Webinar Follow-Up Q&A – Part 2
Since we had many questions submitted to us during the Q&A section, we decided to post our answers to all of the questions on our blog. These pages can be used to feature SEO optimized content, and can also contain internal links to the relevant URLs within the database section of the site. Will images help or hurt my SEO? Before!
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, FEBRUARY 9, 2015
[Blog, Linkedin] Your marketing success may hinge on Gray Social Media
He told this story: After working on our company blog for a while, I found great value in diving into Google Analytics to see where the traffic was coming from. So I knew there was some group out there sharing links to my blog in an environment behind a firewall. What if you knew that there is a person who ONLY comments on your blog?
HUBSPOT | FRIDAY, FEBRUARY 6, 2015
[Blog, Linkedin] 57 Basic Marketing Analytics Terms Everyone Should Know
When someone visits your site by directly typing in a URL. To read more about HubSpot''s Events, see this blog post. If you have a report with page URLs and only want to see the URLs from your blog, you should type in blog.YOURCOMPANY.com to view only your blog posts. When a visitor comes to your site from other websites.
VERTICAL RESPONSE | WEDNESDAY, FEBRUARY 4, 2015
[Blog, Linkedin] 8 Must-Dos for Pinning to Your Business Pinterest Account
Include Pin It buttons on your site : The Pin It button is the best way for your business to get discovered on Pinterest. When you add the Pin It button to your site’s pages, you make it easy for people to add your content and images to Pinterest. © 2015, VerticalResponse Blog. Cool right? business.
WRITING ON THE WEB | WEDNESDAY, FEBRUARY 4, 2015
[Blog, Linkedin] Don’t Fall Prey to Auto-Feeds: Your Blog Posts Deserve a Personal Introduction
And it’s understandable why they did it: how can you have time for social media , when you struggle with creating consistent, relevant blog content ? The same is true for auto-feeds to LinkedIn, Twitter, and all the other social media sites. When writing blog content, you must keep your readers’ needs and expectations in mind.
MARKETING ACTION | TUESDAY, FEBRUARY 3, 2015
[Blog, Linkedin] Tips and Tricks for Using Hashtags on Social Media Sites
They’re used on every major social media site except LinkedIn, and they’re also used on many smaller social sites, like Vine. Let’s take a look at each of these sites, and discover some best practices for using hashtags on social media. No Hashtags for LinkedIn. See this blog post for suggestions.).
CMO ESSENTIALS | MONDAY, FEBRUARY 2, 2015
[Blog, Linkedin] The Light at the End of the Outbound Marketing Tunnel
can be re-designed and re-written to drive the same results as inbound marketing products like slide decks, eBooks, blogs, etc. What is the point of all the blog posts, slide decks, eBooks, etc. But it’s absolutely plenty of space to print your website and blog address loud and proud. 'Chugging Into the 21 st Century.
WEBBIQUITY | MONDAY, FEBRUARY 2, 2015
[Blog, Linkedin] 10 Social Media Marketing Mistakes Businesses Must Avoid
With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Research shows that marketers generally focus on three social networks: LinkedIn (91%), Twitter (85%), and Facebook (81%). LinkedIn, 187 million active users. Overselling.
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 2, 2015
[Blog, Linkedin] How Much is Your Address Book Worth?
” Fast forward 25 years and now we carry our cell phones, which have instant access to our address book, CRM, LinkedIn and other network applications and can easily connect you with millions of people around the world instantly. How to Use Social Networking Sites for Lead Generation [MarketingSherpa case study]. In conclusion.
HINGE MARKETING | THURSDAY, JANUARY 29, 2015
[Blog, Linkedin] SEO Checklist: How to Make Your Tech Firm’s Website More Visible in Search
An unstructured, disorganized and difficult to crawl website might lead your site to be ranked below other similar sites. Page Optimization Properly optimizing your keywords goes beyond simply including them in your blog posts and page copy. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn.
HUBSPOT | THURSDAY, JANUARY 29, 2015
[Blog, Linkedin] 13 Bright Ideas for Running Smarter Retargeting Campaigns
Pixel-based retargeting is a way to redisplay your material to any anonymous site visitor. Why not use retargeting to drive people towards blog content, for example? This means that compared to other channels, the cost to get a website visitor to complete a purchase on the site was lower with retargeting. Enter retargeting.
HINGE MARKETING | WEDNESDAY, JANUARY 28, 2015
[Blog, Linkedin] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
If you started by focusing on blogging, you may wonder what additional items to add to your B2B content marketing strategy. Here are five additional techniques to consider: 1) Guest Articles Reach out to relevant publications to secure guest articles or blog posts helps to gain more visibility to your target audience.
MODERN B2B MARKETING | WEDNESDAY, JANUARY 28, 2015
[Blog, Linkedin] How to Integrate Social Media and Blogging from The Art of Social Media
few years ago, blogging and social media were separate. Blogging was long-form, serious, and crafted. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Add your blog to Alltop.
B2B MARKETING INSIDER | WEDNESDAY, JANUARY 28, 2015
[Blog, Linkedin] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. One of the common ways to look at this is subscribers to a blog or newsletter. Using a sub-domain of your corporate site can deliver search traffic from day one. So
KEO MARKETING | TUESDAY, JANUARY 27, 2015
[Blog, Linkedin] Top 10 B2B Inbound Marketing Predictions for 2015
Google’s recent moves to highlight mobile-optimized sites in search results should motivate businesses to step up the pace in providing content designed specifically with mobile in mind. To that end, LinkedIn acquired Bizo, a digital marketing company with a focus on B2B audiences, last year. Mobile/Local Growth Continues to Dominate.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Blog, Linkedin] New Marketing Automation Options for Small Business in the VEST Report
The system has an impressively broad scope, adding full Web site creation to the usual all-in-one mix of email, lead scoring, landing pages, and CRM. Pricing is modest: a blog post costs $50 with five day turnaround. ve already written about two of those, Inbox25 and AutopilotHQ (formerly Bislr). Here are thumbnails of the others.
HINGE MARKETING | FRIDAY, JANUARY 23, 2015
[Blog, Linkedin] How to Differentiate Content Curation on Social Media
Whether on Facebook, Twitter, or Linkedin, professionals are sharing relevant articles found on news sites, magazine sites, industry sites, blogs, Youtube, company blogs and their own professional blogs. How the content is introduced and is another way to differentiate sharing content.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 22, 2015
[Blog, Linkedin] 8 Steps To A More Effective B2B Content Marketing Program
If you are a regular reader of this blog, SEO performance is likely part of the reason content marketing has become a priority as well. recent comparable study from IDG Enterprise and the B2B Technology Marketing Community on LinkedIn showed similar results. Example of the KoMarketing blog post schedule. But guess what?
HINGE MARKETING | WEDNESDAY, JANUARY 21, 2015
[Blog, Linkedin] 5 Lead Generating B2B Website Trends
Offers could include a blog subscription, guides, ebooks, industry whitepapers, webinar signups, or a free consultation. The website also offers an incentive by offering a free ebook when the visitor signs up for the blog. Responsive design renders your site so that it adapts to the screen size a user is accessing your website from.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 21, 2015
[Blog, Linkedin] Right Time, Real Time Selling
Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Right Nows.”
WEBBIQUITY | TUESDAY, JANUARY 20, 2015
[Blog, Linkedin] 28 (of the) Best LinkedIn Marketing Guides of 2014
'As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.
HUBSPOT | MONDAY, JANUARY 19, 2015
[Blog, Linkedin] 9 Ways to Recycle Your Blog Posts Into Other Content Formats
But maintaining a steady stream of quality blog posts can be time-consuming. The answer to this challenge isn’t to write more frequent, lower quality blog posts. Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. 3) Blog Post Syndications. Quite the opposite.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 19, 2015
[Blog, Linkedin] 12 Ideas to Ignite Your Content NOW
Sadly, I have to begin this list with what should be the most obvious recommendation … but perhaps the most useful: Add social sharing buttons to your content site. Join services like Yelp, Citysearch, Google Places and other review sites associated with your location and industry and solicit customer reviews. Here we go. Go long.
HUBSPOT | FRIDAY, JANUARY 16, 2015
[Blog, Linkedin] 20 Facebook, Twitter, LinkedIn & Pinterest Features You Didn't Know Existed (But Totally Should)
That you can add hidden relationship notes to your LinkedIn connections? To help you discover these hidden treasures, we rounded up 21 of the lesser-known features on Facebok, Twitter, LinkedIn, and Pinterest. LinkedIn. Like I said, this is my favorite little-known feature of LinkedIn. That one''s my favorite.). Facebook.
B2B MARKETING TRACTION | THURSDAY, JANUARY 15, 2015
[Blog, Linkedin] Mastering LinkedIn Workshop in Los Angeles January 23, 2015
'Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? New Incite presents a new workshop, Mastering LinkedIn: A Practical Approach on Friday January 23, 2015, in Los Angeles. LinkedIn marketing Who Should Attend?
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 15, 2015
[Blog, Linkedin] Recapping 2014 in Content Marketing
Personally, I traveled more to events and customer sites in 2014 than I ever have, roughly 85,000 miles worth. Make that a blog post. Feel free to connect with me on Twitter or LinkedIn if you want to chat. Content marketing had a huge year! Search interest over time for the term: content marketing (Google). Walk with me. Every.
MARKETING ACTION | THURSDAY, JANUARY 15, 2015
[Blog, Linkedin] 3 Sure-Fire Tactics to Attract More Leads (and Be Better Looking)
eBooks, articles, blog posts, press releases, product sheets, etc.) Social media marketing is the umbrella term for using social networking sites – Twitter, Facebook, LinkedIn, Google+, Pinterest, Tumblr, Instagram, VK, Vine, etc. eBooks, videos, infographics, images, blog posts, checklists). TACTIC 1: Search Marketing.
HINGE MARKETING | TUESDAY, JANUARY 13, 2015
[Blog, Linkedin] The Road to Revenue, Part 4: How to Start Marketing your Expertise
Look at any articles or whitepapers, videos or blog posts that appear on your site. Consider how the site covers your area of expertise (if at all). Are there gaps between your understanding of clients’ problems and how they’re presented on the site? Are there missed opportunities for content on the site?
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 13, 2015
[Blog, Linkedin] 10 of the Most Successful B2B Blog Post Themes
After mining through our clients’ Google Analytics data, I’ve put together a list (in no particular order) of ten blog post “themes” that have driven an abundance of traffic to their B2B websites. Content marketers should monitor these happenings and when applicable, compile a list of relevant statistics to be turned into a blog post.
WEBBIQUITY | TUESDAY, JANUARY 13, 2015
[Blog, Linkedin] 19 More Outstanding Social Media Marketing Guides
though a few are odd (don’t post to LinkedIn during the workday?!). how to set up a Facebook page for lead generation and methods for generating email leads through Facebook ), Twitter, LinkedIn, YouTube, Instagram, and Pinterest. Social Media 101: Branding for the PR-impaired marketer by MarketingSherpa Blog.
HINGE MARKETING | MONDAY, JANUARY 12, 2015
[Blog, Linkedin] Top 5 Management Consulting Marketing Priorities
We conducted the research as part of our ongoing studies of professional services firms and how they grow, and we started to unpack the overall results in a previous blog post. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Let’s walk through them one-by-one. Management Consulting Strategy
HUBSPOT | MONDAY, JANUARY 12, 2015
[Blog, Linkedin] Getting Started With Content Marketing: 9 Takeaways From One Company's Experience
On the other hand, we had very little SEO clout, our site wasn’t that big, and giving content marketing a try just made sense. I''ll be honest: Our first blog posts were a struggle. All it takes is some research, some brainstorming, and a sense of flow, and voilà: We have another blog post. 2) Avoid analysis paralysis. Or is it?
MARKETING CRAFTMANSHIP | SATURDAY, JANUARY 10, 2015
[Blog, Linkedin] Hedge Fund Marketing: From Oxymoron to Best Practices
Two-thirds of the largest hedge funds have a LinkedIn presence, but only 10 of those funds post any meaningful content on that social media site. Harness the market reach of LinkedIn. LinkedIn has become an important due diligence tool for investors, intermediaries and the press. 'Published in January 2015 Edition.
HINGE MARKETING | FRIDAY, JANUARY 9, 2015
[Blog, Linkedin] Understanding Your B2B Website: 10 Key Terms to Know
What do you like/dislike about your current site? The CMS is an easy way to publish, edit, and modify content for your website including main areas like a blog or news section. FTPs are set up for all websites to contain the DNA and files needed for your site. RSS – Rich Site Summary. On Google+ or LinkedIn?
EMAGINE B2B BLOG | THURSDAY, JANUARY 8, 2015
[Blog, Linkedin] Social Media For B2B Explained
Mix it up by posting new blog updates, white papers and press. LinkedIn. Thumbnails, infographics and eye popping images from your blogs, white papers, and press releases allow you to educate your audience in different views. 'Many B2B marketers are still weary of the social media world. The Right Way to Use Social Media.
KOMARKETING ASSOCIATES | THURSDAY, JANUARY 8, 2015
[Blog, Linkedin] Need Content Ideas? Customer Questions FTW!
Let’s face it, when you’ve been writing for a while, specifically on a blog or website, you start to run out of topics. LinkedIn Groups. LinkedIn groups offer a wealth of data, specifically around a certain profession or industry. If you aren’t familiar with Quora , it’s a fantastic site. Have a support community on site?
HUBSPOT | THURSDAY, JANUARY 8, 2015
[Blog, Linkedin] Infinite Scrolling: What to Consider Before Implementing It on Your Site
Almost all of the major social networks -- Facebook, Pinterest, Twitter, Google+, LinkedIn, and Instagram -- adopted the infinite scrolling feature. What’s cool about news sites like Inc. They aren’t selling anything specific like an ecommerce site does, so the layout works. One of these trends is infinite scrolling. The Pros.
MARKETING ACTION | WEDNESDAY, JANUARY 7, 2015
[Blog, Linkedin] 15 Ways Content Marketers Can Use Pinterest to Drive Traffic
According to Shareaholic’s Q3 2014 Social Media Traffic Report , the pinning platform brought in more than three times the traffic of Twitter, StumbleUpon, Reddit, Google Plus, YouTube and LinkedIn combined. Do you want traffic to your site? Create a pin template or templates for your blog posts. Add videos. Add SlideShares.
KOMARKETING ASSOCIATES | TUESDAY, JANUARY 6, 2015
[Blog, Linkedin] There Is No One Size Fits All B2B SEO Program
Yet another had limited resources for content development and site management (thought they recognized the significance), but a primary goal was to diversify their lead funnel with organic search. Late, last year I wrote an article on LinkedIn about preliminary questions to consider when hiring an SEO vendor. Preliminary SEO Analysis.
HINGE MARKETING | MONDAY, JANUARY 5, 2015
[Blog, Linkedin] The Top 10 Benefits of Using Social Media Marketing for Business
In the professional services world, LinkedIn Groups are one of the most common places to find social media communities and conversations around your industry. That’s not surprising: today, social media (and LinkedIn in particular) is essential to building visibility in the marketplace. On Twitter or LinkedIn? Social Medi
MARKETING ACTION | MONDAY, JANUARY 5, 2015
[Blog, Linkedin] 87 New (Really) Marketing Automation Stats
It’s a great stat that gets a lot of traction; I just found it on 3 different blog posts published within the last week. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. Blogging & Social Media Marketing. Blogs (65%). Not at all.
B2B MARKETING INSIDER | FRIDAY, JANUARY 2, 2015
[Blog, Linkedin] 56 Reasons Why Content Marketing Works
Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition. Coull ).
BIZNOLOGY | TUESDAY, DECEMBER 30, 2014
[Blog, Linkedin] Build your brand (for free)
Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Do a Blog (for free). Before you start, a blogs are like anti organ rejection drugs: once you start you can never ever miss a day for the rest of your life. Open Your Kimono!
HUBSPOT | MONDAY, DECEMBER 29, 2014
[Blog, Linkedin] How to Create a Successful Blog Strategy: A Step-by-Step Guide
We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. any of the thought leaders of our time became well-known because of their blogs. Why does your blog exist? Who will run your blog?
MARKETING ACTION | MONDAY, DECEMBER 29, 2014
[Blog, Linkedin] Pinterest Crash Course: Get Up and Running In One Day
It drives more referral traffic than YouTube, Google+, and LinkedIn combined. Verify by uploading an HTML file to your website, or add a snippet of code to the header section of your site. If you’ve got a WordPress site, I recommend the free Insert Headers and Footers plugin. Rich Pins involve adding meta tags to your site.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 26, 2014
[Blog, Linkedin] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. behavior tracking captures email responses, Web site visits, form completions, downloads, and video viewing through Wistia. There is also an integrated phone dialer.
HINGE MARKETING | TUESDAY, DECEMBER 23, 2014
[Blog, Linkedin] Professional Services SEO in 2015: 5 Facts Every CMO Should Know
Buying links from link networks used to be the quickest and easiest way to get your site listed high in organic search rankings. That means that sites buying links will be identified and penalized much more quickly than in the past. responsive site will be able to adjust to any screen size, creating a better user experience.
KOMARKETING ASSOCIATES | MONDAY, DECEMBER 22, 2014
[Blog, Linkedin] KoMarketing Year in Review: Our Top Posts from 2014
Top 12 KoMarketing Blog Posts of 2014. The KoMarketing blog is a key component of our online marketing strategy and one of the ways we share and present new ideas and perspective to clients and target audiences. B2B Online Marketing Blog Events & Updates Who Is Your B2B Customer & How Do They Find You?
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 17, 2014
[Blog, Linkedin] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
That’s the size of the hole your temporary absence from your blog, Facebook or Twitter would leave! You probably don’t need to do this for LinkedIn, unless you regularly publish posts there and the disruption might cause your connections to worry (although they most likely would not notice). Place your arm into a bucket of water.
B2B MARKETING INSIDER | MONDAY, DECEMBER 15, 2014
[Blog, Linkedin] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
When I initially proposed content marketing at SAP, many people asked, “How much software you gonna sell with blog posts?” The site basically funded itself – it had a return on investment from day one! OK, so now you have a site built. And turn them into blog posts. And turn them into blog posts.
HUBSPOT | WEDNESDAY, DECEMBER 10, 2014
[Blog, Linkedin] 30 Smart Ways to Spend Your Extra 2014 Marketing Budget
2) Write a few blog posts on industry topics for a rainy day. Estimated cost: $150 per blog post. There’s no sense in waiting until the last minute to have blogs to publish. Get ahead by having a few blogs written for 2015 so you can take that vacation you’re planning, knowing that the blog content is taken care of.
HINGE MARKETING | WEDNESDAY, DECEMBER 10, 2014
[Blog, Linkedin] Building Your Brand at All Stages of the Pipeline
Content Marketing Everyone loves a well-written, visually inviting and informative blog (you’re reading one right now). Think of your blog as a living and breathing publication for your firm, with topics and features that your clients will want to read. Blogs aren’t the only form of content marketing, however.
B2B MARKETING INSIDER | WEDNESDAY, DECEMBER 10, 2014
[Blog, Linkedin] The 19 Best Content Marketing Blogs From 2014
also listed some of my own favorites to come up with this list of the 19 best content marketing blogs of 2014. The Ideal Length Of Everything Online Backed By Research – by Kevan Lee on The Buffer Blog. But you’ll need to 1,600 words to reach the ideal length of a blog post. 'Yep that’s right! Because.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, DECEMBER 10, 2014
[Blog, Linkedin] Three Tips for Improving Twitter Ad Campaigns
Without the benefits of business information, like LinkedIn, or granular interest information, like Facebook, Twitter ad campaigns are a unique challenge for B2B marketers, and that makes a successful program that much more rewarding. You probably won’t hear these tips from someone at Twitter (I know I never did). Stick with me here.
B2B MARKETING TRACTION | TUESDAY, DECEMBER 9, 2014
[Blog, Linkedin] Get a Jump on Your Competition with Pre-Launch Marketing
If you are a straight B2B play, focus on LinkedIn. If you need to reach both partners and the media as well as end users, you may want to connect on LinkedIn and Facebook or other platforms popular with consumers such as Instagram and Pinterest. '“But wait a minute,” you say, “what do you mean, pre-launch marketing ?
HINGE MARKETING | TUESDAY, DECEMBER 9, 2014
[Blog, Linkedin] Top Trends in A/E/C Marketing for 2015
Whether they’re navigating on the four-inch screen of a phone or a widescreen desktop monitor, they expect your site to work naturally. In the past, meeting this demand would have meant designing completely separate sites for every form factor: a tremendous expense. On Google+ or LinkedIn? 1) Responsive Websites.
HUBSPOT | MONDAY, DECEMBER 8, 2014
[Blog, Linkedin] 12 Essential Elements of Guest Blogging Proposals That Get Accepted
'We all know that guest blogging, as a whole, isn’t dead. And we know that we need to pitch guest blogging proposals in order to secure a guest post. How do we create a guest blogging proposal that gets accepted? This is one of the biggest sticking points in guest blogging. 1) Choose sites carefully. It’s possible.
VOICE-BASED MARKETING | THURSDAY, DECEMBER 4, 2014
[Blog, Linkedin] Top 5 Tools for Enterprise Marketing Teams
could write an entire blog post about SEO and PPC tools I love. Over the past couple of months I’ve become frustrated with the limited number of times Moz would reindex my site. 'Enterprise marketing teams are constantly seeking out tools that help them stay competitive, while improving their marketing ROI and cutting costs. General
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 3, 2014
[Blog, Linkedin] Nonprofit Social Media Without a Content Marketing Strategy Sucks
And if they do use other than the most “normal” sites, their purpose appears decidedly unclear. Twitter | Google+ | LinkedIn |. 'I still see too many nonprofits muddling through social media without any real sense of direction. Facebook post here. random tweet there. And not a whole lot else. Author information. Claire Axelrad.
HUBSPOT | WEDNESDAY, DECEMBER 3, 2014
[Blog, Linkedin] How to Optimize Blog Images for Social Sharing: An Intro to Open Graph Tags
You''ve written a great blog post, and you''ve plopped a featured image in there to represent the post on social media, your blog''s main page, and so on. For example, posting images on LinkedIn results in a 98% higher comment rate. If you don''t manage the code on your site, you''ll need to ask your web developer for help.).
LEADERSHIP | TUESDAY, DECEMBER 2, 2014
[Blog, Linkedin] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
software company called IntelliResponse came up with a content strategy that delivered 100% lead generation through their site. MarketingSherpa offers a detailed case study but here’s a snapshot of the results—since embracing a content marketing strategy in 2010, the company has seen: 400% increase in site traffic in the past two years.
BIZNOLOGY | TUESDAY, DECEMBER 2, 2014
[Blog, Linkedin] What is Social Media Marketing?
Social Media Marketing — according to Wikipedia , “social media marketing is the process of gaining website traffic or attention through social media sites.” 'For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. development (is anyone listening?),
B2B MARKETING INSIDER | TUESDAY, DECEMBER 2, 2014
[Blog, Linkedin] Content Marketing Is A Strategic Solution To A Strategic Problem
For example, for the SAP Business Innovation site , I defined our mission as: To become a destination of insights for business professionals looking to understand how technology and innovation can help them grow their business, out-perform their competition and advance their careers. Or worse, they are campaigns. Defining the Business Case.
WEBBIQUITY | TUESDAY, DECEMBER 2, 2014
[Blog, Linkedin] 104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
Blogging Stats. 34% of Fortune 500 companies now maintain active blogs – the largest share since 2008. Each month, 329 million people read blogs. 37% of marketers say blogs are the most valuable content type for marketing. 17% of marketers plan to increase blogging efforts this year. 8% use LinkedIn.
HINGE MARKETING | MONDAY, DECEMBER 1, 2014
[Blog, Linkedin] Top 10 Marketing Techniques for Professional Services
Traditional, offline networking has been an important part of the professional services industry for some time, but these days crucial relationships are forged more and more often through social media like LinkedIn. Today the Internet allows these ideas to reach a wider audience through webinars and blogs. 3) Blogs and articles.
BIZNOLOGY | TUESDAY, NOVEMBER 25, 2014
[Blog, Linkedin] One person can change the world. Thank you, Internet
While there may well be 3,015,231,472 Internet users worldwide and over 150,000,000 blogs, almost 300,000,000 active Twitter users, and 1,230,000,000 active Facebook users, most of them are lurkers. Back in 2006, everyone was blogging. Right now, your blog is more important than your website. But a blog is much more than that.
KOMARKETING ASSOCIATES | TUESDAY, NOVEMBER 25, 2014
[Blog, Linkedin] Six Key Elements of Successful B2B Social Media Strategies
While social media sites are simple to use – submission forms with less than a handful fields, one-click voting buttons, and updates written in 140 characters or less – simplicity in success cannot be further from the truth. would love to hear your perspective via comments below or let us know on LinkedIn or Google+ as well.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 20, 2014
[Blog, Linkedin] WordPress.com and Search Engine Optimization
'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. Why don’t you follow @fearlesscomp on Twitter, like 6,300 of your friends do, Jeff Ogden of Find New Customers , who is celebrating his birthday today, was concerned about SEO rank for the blog of Find New Customers.
HUBSPOT | THURSDAY, NOVEMBER 20, 2014
[Blog, Linkedin] A Beginner's Guide to Retargeting Campaigns
Someone visits our site for the first time, then fills out a form to download an ebook, then becomes interested in talking with a sales rep, all in one session on your website. Two months later, they discover your latest blog article, and then decide to download that ebook. People pop over to your website then leave. Awareness.
SALES PROSPECTING PERSPECTIVES | TUESDAY, NOVEMBER 18, 2014
[Blog, Linkedin] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
But every so often, I also foray into the B2B marketing topics, such as content marketing, SEO, and blogging. This question piqued my interest, and I thought I’d share with our readers my response: What are blogging best practices for a B2B SaaS start-up wishing to generate industry visibility? Every blog post looks like a demo!
MARKETING ACTION | MONDAY, NOVEMBER 17, 2014
[Blog, Linkedin] 26 Ways to Promote Your Blog Post
You’ve just published a new blog post. There it is, on your blog, ready for the whole wide world to read. About your blog post … Before we get started on how to promote that post, let’s examine the post itself a bit. But you’d be surprised how many sites and blogs don’t have any social sharing buttons up.
MARKETING ACTION | FRIDAY, NOVEMBER 14, 2014
[Blog, Linkedin] 5 Mistakes Marketers Make When Integrating Social Media and Email Marketing
Connecting: This is where you ask your email recipients to follow your brand on LinkedIn, follow you on Twitter, Like your Facebook page, subscribe to your YouTube channel, and so on. But once they click the link over to a social site, they’re probably not expecting the hard sell. Letting your social site become a ghost town.
WRITING ON THE WEB | THURSDAY, NOVEMBER 13, 2014
[Blog, Linkedin] Your Business Blog Sweet Spot: How to Find It and Keep It
'How to Find It and Keep It" width="315" height="205" title="Your Business Blog Sweet Spot: How to Find It and Keep It" /> Have you found your business blog sweet spot? This will allow you to create blog posts that area engaging, and you can focus your content on the keywords your readers, and prospects, are likely to use in searches.
B2B MARKETING INSIDER | WEDNESDAY, NOVEMBER 12, 2014
[Blog, Linkedin] The 15 Best LinkedIn Pulse Articles On Marketing
And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Earlier this year, I took advantage of the opportunity to join the LinkedIn Pulse program. So In the spirit of learning from the best, here are the 15 best LinkedIn Pulse articles on Marketing. Thousands of new visitors every month!
HUBSPOT | WEDNESDAY, NOVEMBER 12, 2014
[Blog, Linkedin] The Ultimate Smarketing Glossary: 62 Common Sales Terms Explained for Marketers
tough challenge for most marketers is how you separate good, high-quality leads from the people who are just poking around your site. If you want more info on commission structures, check out this blog post. Some systems also incorporate feeds from social media such as Facebook, Twitter, LinkedIn, and others. Adoption process.
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