• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] Quantifying the Value of Social Media Engagement in B2B Marketing
    the most common social media sites. Million Dollar Tweets If you think micro-blog social media. sites are just a random smattering. blogs and online communities. frequently use social media sites like. LinkedIn, Twitter, and Facebook to share. primary thought leadership from blogs. media site.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] The Ultimate Guide to Building a Content Marketing Team
    Content Influencer Interview: Jason Miller of Linkedin Marketing Solutions. From blog posts to videos to. Source: LinkedIn Technology Marketing 5oe is Vice President of Content. blog editorial, analytics) and long-form. blog posts and long-form content like. to LinkedIn’s. LinkedIn Marketing Solutions.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] Grande Guide to Social Advertising
    on sites where content is consistent with the target. More simply still: According to the Espresso study, 70 percent of those online have read a corporate blog, 67 percent have watched a commercial or branded. social advertising sites at a time. sticky post on a blog or a saved item in your RSS. However, using LinkedIn.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] Grande Guide to B2B Blogging
    B2B Blogging What Is a Grande Guide? topic—in this case, B2B Blogging—with a minimal. strategy of B2B blogging. He also runs the blog {grow}, which has emerged as. must-read, go-to blog for all kinds of marketers— especially B2B marketers. B2B blogging, and how your business can use blogs to. blog is.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog, Linkedin] Are marketers getting lost in the Dark Funnel?
    Many marketers are now asking: Did this prospect know about us before coming to our site? These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. Follow her @KristaLaRiviere and on LinkedIn.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Blog, Linkedin] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    But today your front-desk receptionist can have as many (or more) LinkedIn connections, Twitter followers, and Facebook friends than the CEO. Marketing is reaching them via emails, newsletters, the blog, eBooks, white papers, and so forth. And if you’re big enough, the saying goes, the paint is always on sale. That’s a great story.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] Can you repurpose content?
    For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters. Content Strategy
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] The Fundamentals of Increasing Web Traffic from Social Media
    Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. And if you do, you have some copy throughout your site that was created to introduce prospects to your products and pre-sell them on the benefits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] The uncomfortable state of content marketing metrics
    have no idea how many people will read this blog post. I can’t even make an educated guess. But today, an individual blog post takes on a life of its own in a way that eludes measurement. The happy life of a successful blog post. also posted this on LinkedIn. have no idea how many people will read this blog post.
  • ANNUITAS  |  THURSDAY, FEBRUARY 4, 2016
    [Blog, Linkedin] It’s More Than a Job – 3 Ways to Maximize Internships
    It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. Blog company culture experience internship mentor skillsFor the students out there…with summer slowly approaching, you know what time it is. Remember, the expert in something now was once a beginner like you.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 1, 2016
    [Blog, Linkedin] What Slice of Pizza Do You Need?
    Acumen Power Networking or “6 degrees of Ken Thoreson… The use of LinkedIn and other online databases can now allowed salespeople to evaluate their top 20  best clients and determine who they are linked too, past employments,  what association’s they  are involved in, and their personal interests. Blog:  www.YourSalesManagementGuru.com.
  • HALEY MARKETING  |  WEDNESDAY, JANUARY 27, 2016
    [Blog, Linkedin] How Much Is Your Time Worth?
    Take that content and post it on all of your social media sites. Post discussions in LinkedIn Groups related to the content. HaleyMail helps you stay top of mind with clients and candidates, positions you as an expert in workforce management, and gives you great monthly content for your newsletter, blog, website and social media.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Blog, Linkedin] 30 B2B Social Media Tips for 2016
    Michael Brenner suggests searching Subreddits, forums, and blog comments to learn more about your target audience. 5.  As Marketing Insider Group notes, “Each social media site that you use is a brand embassy, and should represent your home country.” In addition, your profile should be optimized for search purposes. Great news, right!?
  • ACT-ON  |  TUESDAY, JANUARY 26, 2016
    [Blog, Linkedin] Once is Never Enough: How to Repurpose Content Like a Boss
    One blog post into 21 content pieces. Consider what could be done with one list-based blog post. LinkedIn post. short video on your site. Three LinkedIn updates. An episode of my own video site, JayToday.TV. blog post (once per week). post on LinkedIn. LinkedIn shares”. SlideShare deck.
  • VERTICAL RESPONSE  |  FRIDAY, JANUARY 22, 2016
    [Blog, Linkedin] 15 Must-Haves for a Solid Email Marketing Program
    Says Jayson DeMers in Forbes , “You can draw people to your blog by offering snippets of content, or you can drive up your following numbers by inviting people to share deals on social media. Consider studying popular click-bait sites like Buzzfeed that lure readers in with fun, short and punchy subject lines and preview text.
  • BIZIBLE  |  THURSDAY, JANUARY 21, 2016
    [Blog, Linkedin] 13 Reasons To Implement B2B Marketing Attribution Right Now
    Guest Blogging. Similar to the benefits of referral sources, is guest blogging. Blogging on other websites is a great way to get your company’s name in front of a new audience. If the answer to that is anything other than “quite a few,” then it may not be worth the effort to write for other sites. Intangibles. Alignment.
  • SYNECORE  |  WEDNESDAY, JANUARY 20, 2016
    [Blog, Linkedin] 8 Ways to Improve Your Online Content Marketing
    As soon as you write down your plan for your business blog and other content efforts, your team becomes accountable for its execution. Increased Traffic, Leads, and Sales - Publishing quality content on a consistent basis builds trust with your target audience, enticing them back to your blog, website, or social platform again and again.
  • HUBSPOT  |  TUESDAY, JANUARY 19, 2016
    [Blog, Linkedin] What Is Co-Marketing? A Guide to Co-Branding Marketing Campaigns
    Or, on a smaller scale, partners could agree to a series of guest blog posts on each other’s sites. Below is an example of an ebook HubSpot created with the LinkedIn Sales Solutions team: Blog Posts. Co-creating a blog post is one of the lower effort ways to do a co-marketing project. Who doesn't want that? Goals.
  • WEBBIQUITY  |  TUESDAY, JANUARY 19, 2016
    [Blog, Linkedin] 47 Superb Social Media Marketing Stats and Facts
    52% of online adults now use two or more social media sites. ( Pew Research ). 2. “Philosophically, it is important that Snapchat is a platform built for people and not for brands,” Snapchat’s CEO, Evan Spiegel, has stated. ( V3B Blog ). Social media use isn’t quite universal—but it’s getting close. Of the 7.2
  • ACT-ON  |  MONDAY, JANUARY 18, 2016
    [Blog, Linkedin] Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
    Content Marketing – This strategy is all about creating and distributing content (blog posts, eBooks, email, infographics, presentations, videos, whitepapers, etc.) Mobile Marketing (mobile advertising, site development and apps) – Today’s buyers are BUSY. Some agencies are using none of the marketing techniques listed above.
  • FATHOM  |  WEDNESDAY, JANUARY 13, 2016
    [Blog, Linkedin] What Is Social Media? We Explain Using Broccoli & More [Infographic]
    By definition, social media is forms of electronic communication (as web sites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages, and other content (Merriam-Webster, 2015). What Are The Most Popular Social Networking Sites? million blogs (January 2016).
  • CAPTORA  |  WEDNESDAY, JANUARY 13, 2016
    [Blog, Linkedin] 3 Big Questions With SEO Expert Chuck Aikens
    Captora is kicking off our influencer blog series-  talking to influencers in digital marketing about topics marketers care about! Social media sites won’t replace Google any time soon, but smart marketers are using social platforms’ new search capabilities to reach leads. ” How will SEO change in 2016?
  • HUBSPOT  |  WEDNESDAY, JANUARY 13, 2016
    [Blog, Linkedin] 11 Intelligent Examples of Inbound-y Ads in the Real World
    As with this example, they are created to engage with the right audience and offer helpful and timely information that encourages the searcher along the Buyer’s Journey. 2) The Blog Starter. To find this inbound-y ad, the user searched the term 'blogging', into Google. Another inbound-y advert found on LinkedIn. 10) Gum Gum.
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [Blog, Linkedin] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    They’re also easiest to do. 1) Get smart with LinkedIn. LinkedIn is the big kahuna for social media lead generation. If you’ve got time, two books I’d recommend for B2Bers would be Josh Turner’s Connect  and Melonie Dodaro’s The LinkedIn Code. Participate in LinkedIn Groups. Use LinkedIn Publisher. Back to you.
  • HUBSPOT  |  WEDNESDAY, JANUARY 6, 2016
    [Blog, Linkedin] How to Avoid Costly Hiring Mistakes: A Step-by-Step Guide for Recruiting Top Talent
    Community sites like LinkedIn and inbound.org have helpful filters and search functions to help you comb through profiles more effectively. Not to mention, employees hired through referrals are hired 55% faster than those from a career site. Here are a few examples I’ve used before: Blog post. Our advice? Start online.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [Blog, Linkedin] The Brand Resolution That You Can’t Skip
    This blog is here to help you make this an actionable resolution by sharing the importance of a consistent brand voice and some tips and tricks on to create and maintain it. Whether you’re creating content for your blog, your website, or on social, the style you write in will become the “voice” of your brand. Yes, of course it does!
  • ACT-ON  |  MONDAY, JANUARY 4, 2016
    [Blog, Linkedin] A Digital Marketer’s List of 2016 New Year’s Resolutions
    16) I will not leave negative, nasty or snide comments on blog posts, in forums, or anywhere else on social media. And I’m not talking about the kind of sites where the comments are a war-zone. I’m talking about comments on reputable industry blogs. Maybe it’s a nice comment on a blog. Do you make New Year’s Resolutions?
  • HUBSPOT  |  THURSDAY, DECEMBER 31, 2015
    [Blog, Linkedin] How to Earn Free Press for Your Business When You Have No Connections
    Fortunately for us, men wearing leggings had actually been covered by a number of popular sites -- The Telegraph , Fashionista , etc. -- prior to the launch of our company. Buffer was publishing brutally honest blog posts. To find them, head to Google, Twitter, and LinkedIn to conduct some research. That's all it took. Trigger.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 30, 2015
    [Blog, Linkedin] Personal business lessons from 2015 and what you can learn from them
    Blogging has been declared dead, before it was revived, after it has been dubbed micro-blogging, but before it was dead again. Since my customers are predominantly in the US, I want to use networks that North Americans prefer, like LinkedIn, even though the European-centric rival Xing is much better for the local biz networking here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 29, 2015
    [Blog, Linkedin] KoMarketing Year in Review: Top Posts from 2015
    TOP 10 KOMARKETING BLOG POSTS OF 2015. 10 Examples of Highly Impactful LinkedIn Profiles by Derek Edmond. In this post, we detailed several key LinkedIn profile elements that help convey trust, through exemplary LinkedIn user profiles found online. Events & Updates B2B Online Marketing Blogby Krystle Vermes.
  • HUBSPOT  |  TUESDAY, DECEMBER 29, 2015
    [Blog, Linkedin] How to Find the Right Co-Marketing Partner
    It’s a win-win! A few questions to ask yourself when you're putting this list together: Are there potential partners in your space who have enjoyable-to-read blogs that would provide value to your audience? The first thing I do to check out a new partner is visit their company's profiles on Twitter, Facebook, and LinkedIn.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Linkedin] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 15) Stage pop-up requests for those leaving your website or blog. 34) Conducting a survey?
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Linkedin] List with a Twist: 50 Creative Tips for Gathering Customer Emails
    Consider the following list of email list-generating ideas. 1) Add an email signup offer to the back of your business cards. 2) Include opt-in forms as well as forwarding options on every page of your website, blog and social media networks. 15) Stage pop-up requests for those leaving your website or blog. 34) Conducting a survey?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Linkedin] 28 Super Easy Tips on How to Promote Your Content
    Here’s what they suggest: On publish  – Social message sent when blog post goes live. Here’s what I do: On publish — Twitter: I schedule this through IFTTT to go out with #new, the title, and the featured image once the blog is live, it’s also pushed to Facebook, Pinterest, LinkedIn and G+ the day it publishes.
  • BUZZSUMO  |  MONDAY, DECEMBER 21, 2015
    [Blog, Linkedin] 50 Things We Learnt About Content Marketing This Year
    LinkedIn Technology Marketing Community ). LinkedIn Technology Marketing Community). Many sites still achieve very high levels of shares, which suggests that sites that have built a large audience and which produce quality content can still attract thousands of shares and links. At BuzzSumo we love research and data.
  • VISUALLY  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog, Linkedin] Facebook Video: Why It’s Time to Pay Attention
    Here are a few other recent pieces: Why LinkedIn Is Now Such a Powerful Content Marketing Tool. How to Choose the Best Video Hosting Site. The post Facebook Video: Why It’s Time to Pay Attention appeared first on Visually Blog. Here’s the full article. To dive into more on social media marketing or video?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog, Linkedin] Content and Karma and Pandas, Oh My
    It’s got a shiny new algorithm that, with each update, becomes less and less tolerant of “thin” content like press releases, greeting cards, song lyrics and discussions about online gaming.  To that you could add three-year-old whitepapers, all of your campaign landing pages and the multiple copies of your CEO’s blog posts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 14, 2015
    [Blog, Linkedin] What is the future of blogging?
    It seems to be that time of year when the “is blogging dead” debate swirls around the social web. In this post I will cover three very important issues to the world of blogging: Exactly what is a blog right now? Are blogs as important as they used to be? What is the future of blogging? love Mitch Joel.
  • HUBSPOT  |  THURSDAY, DECEMBER 10, 2015
    [Blog, Linkedin] How Will the Recent LinkedIn Group Changes Impact B2B Marketing?
    If you’re a B2B marketing professional, chances are you’ve already heard about all the changes that LinkedIn plans to introduce to its Groups feature. The biggest announcement to date is that LinkedIn recently made all of their Groups (over 2 million!) Check out their on demand webinar, How to Make Sure No One Converts on Your Blog.
  • FATHOM  |  FRIDAY, DECEMBER 4, 2015
    [Blog, Linkedin] Achieving Social Success: Which Channels Should Manufacturers Focus on
    From one site to six sites, brands are increasing their penetration eating up all the exposure the Internet can provide.  So is “the more the better” really true? The top social sites recommended for manufacturing clients from highest to lowest importance are as follows: LinkedIn. Blog Feed ManufacturingTwitter.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 4, 2015
    [Blog, Linkedin] The Power of Paid Amplification: Igniting the Success of Your Content
    million blogs posts published every week, according to the Content Promotion Manifesto by Chad Pollitt. Not only that, but 571 websites are launched, 48 hours of YouTube videos are uploaded, and 347 WordPress blogs are published—every minute of every day. It’s no mystery that the Internet is a cluttered space.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 3, 2015
    [Blog, Linkedin] 9 Reasons “Home Alone” Is Absolutely Clutch for Content Marketers
    Switched over a blog to a new CMS and waiting to see that spike in traffic? Whether that’s testing out a new keyword strategy for content development, pitching high-tier industry publications with guest blog ideas, brainstorming new and different ways to drive traffic to client sites, etc., it pays to put yourself out there.
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2015
    [Blog, Linkedin] Tips & Tricks to Leverage the Powerful Combination of Print and Digital
    Make sure to include contact information like your Twitter handle and LinkedIn profile URL ( which you can customize ) to drive people to learn more about you and your business from your digital presence. 3. Author: Amy Guarino “The reports of my death are greatly exaggerated,” said author Mark Twain. annually worldwide.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 1, 2015
    [Blog, Linkedin] How We Overcame 2015’s Top Content Marketing Challenges
    Check out these posts for detailed info on the above tactics: 100+ Quick Ways to Find Blog Post Inspiration. Maximizing Your Content: 5 Ideas for Repurposing Blog Posts. However, when launching a news or blog section, it typically takes a combination of time, effort and patience before positive effects may be seen.
  • HUBSPOT  |  TUESDAY, DECEMBER 1, 2015
    [Blog, Linkedin] The Difference Between Earned, Owned & Paid Media (And Why It Matters for Lead Gen)
    Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Think of content for your company website, your blog, and your social media accounts. LinkedIn Sponsored Updates.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 30, 2015
    [Blog, Linkedin] Four profound marketing megatrends for 2016 and beyond
    While I agree you still need to build and own a hub to archive and record your content, I believe we are in a transitional period where we will have to finally give up much of the control of our content to Facebook, LinkedIn and other platforms. This makes maintaining our own site as the primary homebase less efficient. Robo content.
  • HINGE MARKETING  |  WEDNESDAY, NOVEMBER 25, 2015
    [Blog, Linkedin] Tips for Using Imagery in B2B Social Media Marketing
    Something to keep in mind, you cannot optimize images for social media, but if you are linking back to content on your blog or website you should make sure you are optimizing your images for the web for a couple of reasons: 1) the best user experience possible and 2) SEO. Simply put, visual content is just more compelling. Tell a Story.
  • BUZZSUMO  |  MONDAY, NOVEMBER 23, 2015
    [Blog, Linkedin] Be Inspired: The Best B2B Content Of 2015
    The team at Buffer do a fantastic job on their blog and this year their most shared post was a research survey. This was popular with LinkedIn members and shared over 3,500 times on LinkedIn. We have generally found that research and trends content works well on LinkedIn. What did we miss? eBooks and Guides. Quizzes.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blog, Linkedin] Making Content Marketing, Email and Social Media Work in Harmony for Your Small Business
    Content creation addresses the message and the best format to communicate that message: Blog post. Solicit emails through your website, blog, social media channels, or through in-store promotions. Use social media to distribute content that resides on your blog, YouTube page, or other places. You’re not alone. Video.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 18, 2015
    [Blog, Linkedin] Raise Your Customer’s Voice: A Fresh Look at Case Studies & Testimonials
    Marketers responding to a LinkedIn survey ranked case studies even higher; 89% said case studies are their most effective tactic. Packages like Vocal References provide all the tools you need to capture and approve testimonials, and post them to your web site and social media. Nothing beats a good story well told. The rise of video.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 17, 2015
    [Blog, Linkedin] Why Meaning Matters More than Noise
    Bottom Line: Marketers who follow The Story of Telling blog , will have seen a lot of this content, but even if  you’re a fan, stick with it because Jiwa expands on her usually spare posts in a very engaging style. Another great spot for help with email, is this site reallygoodemails.com. . Persuasion once felt like a shortcut.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Blog, Linkedin] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads. At $13.3
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Blog, Linkedin] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Social media channels like Facebook, Twitter, or LinkedIn offer flexible ad options that allow you to segment by geographic location, demographics, interests, and more. Retargeting means that the sweater will up in her Facebook sidebar the next time she logs in or appears in an ad spot on her favorite blog that uses Google ads. At $13.3
  • ACT-ON  |  THURSDAY, NOVEMBER 12, 2015
    [Blog, Linkedin] What To Do With $1,000, $5,000 or $10,000 (or No) Social Media Budget
    From Brian Carter’s blog post on Moz, Why Every Business Should Spend at Least $1 per Day on Facebook Ads. It works with Facebook, Twitter, LinkedIn, Google+, and Pinterest. Blogging powerhouses like Kristi Hines and Ana Hoffman use it frequently. Yes, there are dozens of free photo sites that you could use instead.
  • CAPTORA  |  WEDNESDAY, NOVEMBER 11, 2015
    [Blog, Linkedin] Top-of-the-Funnel Experience: Improving the Quest to Find and Buy
    Utilize your LinkedIn network? Rely on a third-party review site? As it turns out, the content happens to be from a very reputable firm that I know, but the site drops me on a product page with rotating banners about awards and accolades. Where do you start? Ask a question on Quora?  If only we could be so lucky. Someone, help!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 11, 2015
    [Blog, Linkedin] Content Shock is here. Now what?
    About two years ago, I wrote a blog post called Content Shock: Why Content Marketing is not a sustainable strategy. Popular sites with great content are also being affected by content shock. mentioned your book Content Code and your blog post on content shock in my media literacy class today. The evidence is in. Google it!
  • HUBSPOT  |  TUESDAY, NOVEMBER 10, 2015
    [Blog, Linkedin] SWOT Analysis: Is Instagram Right for Your Media Brand?
    Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. Most likely, you can digest more photos than blog posts or ebooks. Currently, there is no way to link to your site or drive traffic from the platform. daily likes. The reason? This question is a tough one to answer.
  • ACT-ON  |  TUESDAY, NOVEMBER 10, 2015
    [Blog, Linkedin] Earned Media: What It Is & Why You Want More of It
    This is the content that’s all yours – your website, blog posts, whitepapers, eBooks, e-newsletters, videos, podcasts, and all the content on your social media channels. The trust factor extends to the B2B world too, and LinkedIn has become an increasingly popular hub for pros seeking advice. We’ll tackle that last part in a minute.
  • 6SENSE  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Linkedin] 10 Marketing Stats You’ll Need To Plan Your 2016 Budget
    Twitter users visit B2B tech brand sites at a higher rate (59%) compared to average Internet users (40%). Source: Compete and The Twitter Advertising Blog ). Are you reaching buyers on LinkedIn? As we wrote in a recent blog post, CMOs who can impact revenue are in high demand at competitive companies. Content Marketing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Linkedin] Why Lead Nurturing is Now Marketing’s Domain
    B2B buyers self-educate online by consulting their peers, checking review sites, and visiting company websites. Using other channels for lead nurturing, such as display and social advertising as with LinkedIn Lead Accelerator, can boost your lead nurturing batting average. This mythical lunch was a part of the lead nurturing process.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Linkedin] Why Lead Nurturing Is Now Marketing’s Domain
    B2B buyers self-educate online by consulting their peers, checking review sites, and visiting company websites. Using other channels for lead nurturing, such as display and social advertising as with LinkedIn Lead Accelerator, can boost your lead nurturing batting average. This mythical lunch was a part of the lead nurturing process.
  • HOOTSUITE  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Linkedin] 15 Must-Follow Social Media Experts on Twitter
    Darren Rowse is an Australian speaker, blogger, podcaster, and founder of ProBlogger, a site that helps professional bloggers and marketers gain invaluable skills in the industry. Here's the shownotes for todays Periscope on creating memorable blog posts and social media content – https://t.co/obE8oTe0xY. Darren Rowse.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 9, 2015
    [Blog, Linkedin] What are the most reliable content channels to connect with customers?
    LinkedIn connections. Blog and video communities. LinkedIn connections. Blog and video communities. How many people read my blog every day? You can only take a guess on how many people read your blog each day. But that’s the only reason your podcast audience is not right up there with blogs and video.
  • SYNECORE  |  FRIDAY, NOVEMBER 6, 2015
    [Blog, Linkedin] Paid Advertising 101: Understanding the Basics of Advertising on Social Media
    Wouldn’t it be nice if someone took the time to summarize the basics of advertising on social media, perhaps in a nice-and-tidy blog post full of actionable links? billion people globally are on Facebook, with more than 900 million visiting the site every day. Advertising on LinkedIn. Groups (on pages in LinkedIn Groups).
  • HINGE MARKETING  |  THURSDAY, NOVEMBER 5, 2015
    [Blog, Linkedin] How to Increase Brand Awareness and Visibility
    Ads are available on social sites such as LinkedIn and Twitter, as well as search engine results pages such as Google Adwords. Your firm should have a Twitter and LinkedIn profile that you can share content from. Write blog posts. magazine’s blog) and linking back to your website. Brand. Buy ads. Branding
  • ACT-ON  |  THURSDAY, NOVEMBER 5, 2015
    [Blog, Linkedin] 17 Realistic Ways to Get More Website Traffic
    Does your site have the basic nuts and bolts of search engine optimization in place? know video production can seem intimidating, but once you’re used to the process of making short videos, they often take less time than blog posts. In a few hours you can remake a blog post or an ebook into a SlideShare. 15) Guest blog.
  • HINGE MARKETING  |  TUESDAY, NOVEMBER 3, 2015
    [Blog, Linkedin] Give Your Brand an Emotional Reason for Being
    And if a business is trying to connect with an entire cultural group through the educational benefits of social media , then it will want to write engaging content and place emotionally-relevant media on its site, its blog and its social media accounts that establishes emotional connections with that audience. trillion in buying power.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 3, 2015
    [Blog, Linkedin] How to Generate New Keyword Ideas
    As you are thinking about your own site, you need to be looking at the bigger picture in order to reach your customers and create the type of content they’ll want to consume. Webmaster Tools (ahem, sorry…Search Console) data can be extremely valuable in understanding how users are currently getting to your site. Site Search Data.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, NOVEMBER 3, 2015
    [Blog, Linkedin] 2015 Sales Predictions
    The use of LinkedIn and other online databases has allowed salespeople to evaluate their top best clients and determine who they are linked to, what association’s they are involved in and who they know within their personal connected networks. Blog: www.YourSalesManagementGuru.com. 2015 Sales Predictions. Power Networking.
  • MI6 MARKETING AGENCY  |  SATURDAY, OCTOBER 31, 2015
    [Blog, Linkedin] Mi6 Round Up: LinkedIn advertising, IBM’s Watson and Startup Enterprises
    This Mi6 Round Up includes tips on advertising on LinkedIn, IBM’s Watson and the weather, a glimpse into Salesforce’s enterprise SaaS investment strategy and enterprises thinking and acting as startups. . Sales and Marketing LinkedIn Sponsored Updates the Way to Go? Most of the noise I’m seeing on LinkedIn is from individuals.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 28, 2015
    [Blog, Linkedin] 5 B2B Social Media Hacks to Increase Click Through Rates
    There are now 2 million blog posts shared every single day , so getting your prospects to click-through to your content has become one of the toughest challenges B2B marketers face. Here are five hacks that will help you increase your click through rates on Twitter, Facebook and LinkedIn. 1. Use Hashtags. Monitor Analytics.
  • VISUALLY  |  MONDAY, OCTOBER 26, 2015
    [Blog, Linkedin] Why LinkedIn Is Now Such a Powerful Content Marketing Tool
    In September, Andreessen Horowitz partner Benedict Evans published a Google Analytics chart of his blog traffic spanning back to 2010 when he launched it. These days, the blog attracts monthly audiences in the hundreds of thousands, but for the first few years the traffic was miniscule, barely producing a blip in the chart.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 26, 2015
    [Blog, Linkedin] Influencer Marketing And How To Amplify Your Content
    Every minute 1,400 new blog posts are created. To prove this, Steve Rayson from BuzzSumo tested out with two of his own posts published on Social Media Today and the BuzzSumo blog. He found that his blog on Social Media Today on average had over 500 shares, whereas the post on BuzzSumo had about 155 shares. Wrong.
  • CHIEFMARTECH  |  FRIDAY, OCTOBER 23, 2015
    [Blog, Linkedin] Here’s just a taste of what transpired at MarTech Europe this week
    Day two was kicked off by Neil Perkin , one of my favorite writers and thinkers on “agile marketing” (in the broadest definition of the term), whose blog Only Dead Fish is an absolute must-read, gave a terrific talk on the nature of digitally native organizations. Key point: social is way more than Facebook, LinkedIn, and Twitter.
  • ACT-ON  |  FRIDAY, OCTOBER 23, 2015
    [Blog, Linkedin] Make a Blockbuster: 8 Tips to Promote Your Webinar
    You could put something on your home page; you could also look to another highly trafficked page on your site, if the keywords for that page and the keywords for the webinar are the same. Share regularly on LinkedIn, Twitter, Google+, and Facebook in the three weeks leading up to the event. Publish blog posts that promote your webinar.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Blog, Linkedin] 5 Common Misconceptions About B2B Content Marketing Development
    Tuesday: A blog post about the industry. Too many marketers know that they should have a blog on their company’s website, but instead of taking the time to create really good content, they just post anything they can, in a haphazard, non-researched way. An example of a window manufacturer blog that has a good variety of content.
  • HUBSPOT  |  THURSDAY, OCTOBER 22, 2015
    [Blog, Linkedin] Need Marketing Inspiration? Here Are 12 Places to Find Great Examples
    Their database has over 15 million webpages -- everything from homepages to blogs to landing pages. HubSpot Academy serves as a great resource for "HubSpot-approved best practices in action." To make it easy to navigate, you can filter by page type. -- blogs, landing pages, calls-to-action, thank-you pages, etc. the list goes on.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 20, 2015
    [Blog, Linkedin] Why Mobile Advertising Is Critical for B2B Marketers
    Our clients are evolving as well – Internet Retailer suggests that almost two-thirds of B2B companies offer some type of app or site designed specifically for mobile devices. 44% of Facebook users only access the site by a mobile device – this accounts for more than 650 million users. It’s Not Just Google AdWords.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 20, 2015
    [Blog, Linkedin] 8 Steps To An Effective Social Media Strategy
    If you don’t have a website yet, find a competitor or similar site and use that for your analysis. Think more than text and include blog posts, videos, infographics, quotes, quick tips, and pictures. LinkedIn: 20 posts per month, which is about once per weekday. Blogs: At least 2 times a week. to post content.
  • CONTENT STANDARD  |  MONDAY, OCTOBER 19, 2015
    [Blog, Linkedin] No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
    This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. This makes it easier for the networks’ broader community to quickly contact retailers if they see something they like on the site. billion by 2017.
  • B2B MARKETING UNPLUGGED  |  MONDAY, OCTOBER 19, 2015
    [Blog, Linkedin] Funnels, crazies and Jedis — you can’t UnRead this book
    If you are a current follower of Scott Stratten and Alison Kramer, very little in this book will feel new; Joshi the Giraffe, yodeling at Best Buy and Disney-flavoured doses of magic have all turned up in the UnMarketing blog , the UnPodcast or Stratten’s ubiquitous presence at North American conferences. Scott Stratten, not so much. Be nice.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 19, 2015
    [Blog, Linkedin] 20 Experts Provide Their Content Marketing Predictions For 2016
    We will start to see serious buying interest and activity from brands of all sizes in the purchasing of niche media and blogger sites.  You can draw  many comparisons  to the rise of podcasting for marketing to the past rise of blogging. Jason Miller, Group Manager, Content Marketing and Social Media, LinkedIn Marketing Solutions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Blog, Linkedin] New research: An exceptional path to social selling success
    Content trends include gamified user engagement, data-driven content, internal links to content, product-specific blogs, and gated premium content. Another trend is re-publishing “social proof” articles from other media sites on the company blog. The work was sponsored by Dell and can be found in its entirety here.
  • JUNTA 42  |  SATURDAY, OCTOBER 17, 2015
    [Blog, Linkedin] This Week in Content Marketing: 4 Content Marketing Trends for 2016 [100th Anniversary Show]
    What interests us more is the growth of brands acquiring blogs and publishing companies – to accelerate their content initiatives and transform their approach to marketing. In this article from the CMI blog , I explain why I prefer the term content brand. In April, 2007, I wrote my first blog post, entitled “ What is content marketing?
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 16, 2015
    [Blog, Linkedin] Case Study: Getting Results with Social Media Marketing
    We decided to begin by optimizing their website and implementing a blog and social media marketing. The client did not require that their site update include a responsive design. The announcement from Google that sites need to be responsive was done in February of 2015. Implementing a multiple-author blog is like herding cats.
  • FATHOM  |  THURSDAY, OCTOBER 15, 2015
    [Blog, Linkedin] Fathom SEO Pulse #41: Brand New Hacked Site Algorithm, 2015’s Local Ranking Factors & More
    However, if you’re only optimizing for short-tail, broad terms, you could be driving too much un-qualified traffic to your site. Whether it’s a UK vs. US domain, or completely different domains or sites, if they’re all yours and are competing to rank for the same terms, you could be your biggest competitor. link]. link]. link]. link].
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 14, 2015
    [Blog, Linkedin] Seven Mistakes to Avoid in your Content Strategy
    Today, we have a guest blog from Machinery Zone on some of the common pitfalls found in a company’s content strategy. When done properly, it represents a great way to generate site traffic, build brand awareness and demonstrate your expertise to the world. Are you doing it right? To whom are you going to address your content?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 14, 2015
    [Blog, Linkedin] Four overlooked B2B marketing ideas you can use now
    With Facebook’s recent release of Lead Ads, including the ability to build a form with fields similar to what many B2B marketers have on their site today, it should be an even easier leap to make. Fortunately, marketing technology is making site personalization far more accessible than it has been before. Predictive analytics.
  • BIZIBLE  |  TUESDAY, OCTOBER 13, 2015
    [Blog, Linkedin] Unveiling The Pipeline Marketing Technology Stack
    The technology involved in paid channels includes audience targeting through various social, search, and display networks (think: leveraging affinity groups on AdWords or targeting by job skills on LinkedIn). This is managed through a content management system (CMS), which typically hosts your website, blog, and landing pages.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 13, 2015
    [Blog, Linkedin] Register a domain name for every event on your calendar
    And, you don’t need to be a site admin to do it, either. Nobody wants to key in a complicated URL. When you include a domain or a URL in your advertisement, you either need to own that keyword phrase in Google search or you need to secure something much easier than  bit.ly/1LIlaan You really must know this is true. Like this post?
  • HUBSPOT  |  TUESDAY, OCTOBER 13, 2015
    [Blog, Linkedin] Double Your Publication’s Visits from Social In 10 Minutes a Day
    And, that every minute people process 4 million Google searches and post 1400 blog posts? Find out what your top performing content is on your site and reshare it on social channels. This doesn’t mean you have run full reports, but keep an eye on how much traffic each post and network is driving to your site on at least a weekly.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 12, 2015
    [Blog, Linkedin] Discover Global Markets E-Commerce: Trends in Mobile & Social Media Adoption Across The Globe
    Learn about the best social media platforms to engage international customers, with special considerations on reaching the mobile customer and how move them to your e-commerce site. Other notable social media platforms and messaging systems: Line (205M), Snapchat (200M), Sina Weibo (176M), Vkontakte (100M), LinkedIn (97M). Over 3.1
  • VISUALLY  |  THURSDAY, OCTOBER 8, 2015
    [Blog, Linkedin] 5 Of the Best Data Visualization Examples from Content Marketers
    In this post, we’ll examine several of the best data visualization examples from the brands Think With Google, Castlight Health, KISSmetrics, OK Cupid and LinkedIn. LinkedIn fuses data with blogging for business insights. In the world of business professionals, few social media platforms rival LinkedIn.
  • HALEY MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Blog, Linkedin] What’s Old is New Again – Leveraging Older Content on Social Media
    I'm a big believer in fresh and relevant content and blog posts. It will show you what content on your site has been most shared. Pull out a quote, statistic, or bullet point from the blog and turn that into a graphic. Learn more about our staffing blogging and social media services. Use BuzzSumo. Rinse and repeat.
  • BIZIBLE  |  THURSDAY, OCTOBER 8, 2015
    [Blog, Linkedin] Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
    If the search is for your company or a competitor, they’ve already “discovered” you; if the search is for content that delivers your blog post ad, they have a specific problem or question that’s relevant to your solution; if the search is for the category, they already know the area that they are interested in. Right? Wrong.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 8, 2015
    [Blog, Linkedin] Lucky Seven! 7 Elements to A/B Test in Your Digital Ads
    On that note, the best part of my job is probably that I have the opportunity to find new ways to increase click-through and conversions rates on our site. The target audience on most channels is different, too, so what works as a headline on LinkedIn might not work on Facebook, and so on. to see which one performs better. Lucky Seven!
  • SALESPREDICT  |  THURSDAY, OCTOBER 8, 2015
    [Blog, Linkedin] How to NOT Waste Money on B2B Tradeshows & Conferences
    Do your research : Talk with colleagues, ask your customers, seek input via LinkedIn Groups or Quora, see which events got the most PR buzz last year, review industry publications, check your competitors’ web sites, and read blog posts like this one from Marketo and this by Xoombi that provide a head start. As consultant Ruth P.
<< 1 2 3 ... 25 26 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...