• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Linkedin] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. link] B2B Marketing Trends for 2016 7 Take Content Marketing to the Next Level Create and Maintain Regularly Updated Reference Content Every B2B site should produce cornerstone reference content that is. Video on a site adds more than two minutes of dwell time.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Linkedin] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    blogs anymore—they’re. of the “brand blog,”. out short blog posts, some brands switched their. Organic Paid 1 2 3 4 5 6 7 FACEBOOK INSTAGRAM PINTEREST SNAPCHAT EMAIL EMAIL FACEBOOK TWITTER LINKEDIN OUTBRAIN/PINTEREST INSTAGRAM TABOOLA PAID AND ORGANIC CONTENT. In a bit of an upset, Twitter conquered LinkedIn in.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Linkedin] Content Methodology: A Best Practices Report
    Journey site. popular sites and properties to where consumers. from sites like Alexa, SimilarWeb, and Compete. resources Blog, social, email Google Analytics, biannual. editor) Blog, social, email, paid distribution Google Analytics, engagement. 2,500 Format Blog post. Blog post Longform. Content.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Linkedin] Staffing and Launching Your Content Marketing Program
    blog came from posts that were more than a month. That entire team could stop blogging for a whole. work needed,” he wrote in a blog post. As venture capitalist and content market- ing expert Tomasz Tunguz recently wrote on his blog, “Content is one of the few forms of marketing that has. All rights reserved. So was I.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Blog, Linkedin] Content Marketing Playbook: Strategy and Roadmap
    stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. you Google it, you’ll find a thousand different blog posts. than thinking about it as a company blog. Its three robust blogs see 2 million. Our blog generated 2 million views. All rights reserved. After.
  • HINGE MARKETING  |  SUNDAY, JUNE 26, 2016
    [Blog, Linkedin] Top 10 Advantages of Online Marketing for Professional Services
    For a sign of the times, just look at the explosive growth of LinkedIn. As of May 2014, LinkedIn boasted over 300 million members, compared to 32 million in 2009. Many of these tools work best together: for example, publishing educational content on your firm’s blog and then sharing it to start a conversation on social media.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Blog, Linkedin] Forward 2016, Day 1: Why Content Marketing ? Brand Storytelling
    Tim Urban, founder of the blog Wait But Why , represents the story side of the fusion taking place in business today. The site’s news block struggled to generate sustained interest. LinkedIn’s direct publishing platform and Flipboard curation as a way to increase referral traffic. However, the content space is noisy.
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Blog, Linkedin] B2B Content Marketing and the End of the Company Blog
    The days of the company blog on the company website may be slowly coming to an end. Some brands are finding that their company-hosted blogs—a bedrock of B2B content marketing —are better off on third-party content platforms like Medium. Only 23 percent of Buzzfeed’s traffic comes directly to its site or owned apps.
  • HUBSPOT  |  MONDAY, JUNE 20, 2016
    [Blog, Linkedin] Trying to Find a Job? 8 Little Ways to Make Your Job Search a Whole Lot Easier
    While a full resume checklist warrants a blog post of its own , one tip I will highlight is taking the time to match the wording of your resume and cover letter to the position you're applying to. Let's take a look at the listing for a blogging position on our content team as an example (and did I mention, we're hiring ?): Not so fast.
  • CONTENT STANDARD  |  FRIDAY, JUNE 17, 2016
    [Blog, Linkedin] What Is the ROI of Native Video Ads in 2016?
    Company blogs, websites, downloadable white papers and case studies, social media: All of these enabled discovery possibilities, giving consumers the feeling that they were in the driver’s seat. To understand how brand marketing is shifting strongly in favor of native video ads, take a look at Facebook. Waiting to Be Discovered.
  • ACT-ON  |  THURSDAY, JUNE 16, 2016
    [Blog, Linkedin] 7 Tips to Supercharge Your Content on LinkedIn Pulse
    It’s also probably no surprise that a huge majority of marketers (about 94 percent ) are using LinkedIn for content marketing and promotion … but not all of them are doing it effectively. Content marketing superstars such as Jay Baer, Joe Pulizzi, and Lee Odden all leveraged LinkedIn to build their multimillion-dollar companies.
  • PUREB2B  |  TUESDAY, JUNE 14, 2016
    [Blog, Linkedin] How to Master Local Lead Generation
    By optimizing your site to fit the needs of your local audience, it’s more likely that your page will rank well in local online searches. Facebook and Twitter are usually safe bets, whereas LinkedIn works better for B2B businesses and Instagram is effective for younger audiences. regularly updated site is also SEO-friendly.
  • WEBBIQUITY  |  TUESDAY, JUNE 14, 2016
    [Blog, Linkedin] The 24 Best Online Writing Tools and Apps
    Sample review:  “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets. Scrivener works with documents, folders, labels and statuses, all within individual projects.” — Blogging Wizard. ” — Blogging Wizard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 12, 2016
    [Blog, Linkedin] Should your content generate leads or relationships?
    His business goal was to generate an ever-increasing number of leads from his company’s blog content and he wanted my ideas on what they might try to kick the number up. If you opt-in to something on their site, you’ll probably get a sales call within 24 hours. “Are you sure that’s the right goal?”
  • HUBSPOT  |  THURSDAY, JUNE 9, 2016
    [Blog, Linkedin] How to Recruit Top Talent Using an Inbound Framework
    Consistent readers of this blog will be pretty familiar with the value of inbound marketing, but you may be unaware of the full potential of the inbound methodology. Are you using LinkedIn? Are there particular landing pages on your careers site that have a higher conversion rate? It’s easy to hire with a short-term mindset.
  • HINGE MARKETING  |  WEDNESDAY, JUNE 8, 2016
    [Blog, Linkedin] 10 Metrics Every Marketing Team Should Track
    Many marketing teams are already blazing a path toward visibility for their firm using thought leadership marketing techniques, such as blog posts, books, speaking engagements or social media. Social media traffic is, of course, traffic that comes to you from other social media sites. Metrics are the other. But which metrics matter?
  • PUREB2B  |  TUESDAY, JUNE 7, 2016
    [Blog, Linkedin] How to Use Content Syndication to Boost Your Blog Traffic
    These days, customers and businesses generally see corporate blogs as a credible source of industry information. Having your blog posts distributed through various online channels can have a big impact on the way the community sees your company, affecting brand credibility and trust. Bookmarking Sites. Paid Content Syndication.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Blog, Linkedin] 8 Lead Generation Ideas for Startups
    Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. Answer queries through Q&A sites and forums. Promote your startup business and gain more authority by responding to queries via Q&A sites like Quora and relevant forums. Redirect abandoning visitors to your site.
  • PUREB2B  |  SUNDAY, JUNE 5, 2016
    [Blog, Linkedin] 8 Lead Generation Ideas for Startups
    Put your brand on Facebook, Twitter and LinkedIn to increase your exposure and build a loyal following. Answer queries through Q&A sites and forums. Promote your startup business and gain more authority by responding to queries via Q&A sites like Quora and relevant forums. Redirect abandoning visitors to your site.
  • HUBSPOT  |  FRIDAY, JUNE 3, 2016
    [Blog, Linkedin] How to Build Trust Online: 7 Little Ways to Create a Trustworthy Website
    If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back. For example, apparently small business owners deem Facebook (NPS 25) to be more trustworthy than LinkedIn (NPS 0). Three especially useful sites in this regard: Igor Ovsyannykov’s Fancy Crave. Death to Stock.
  • CONTENTLY  |  THURSDAY, JUNE 2, 2016
    [Blog, Linkedin] 5 Tips for Creating Shareable LinkedIn Posts
    Publishing a post on LinkedIn is easy. According to Content Marketing Institute’s report, “ 2016 Benchmarks, Budgets, and Trends—North America ,” 94 percent of B2B marketers use LinkedIn to distribute content. Just like regular LinkedIn updates, LinkedIn Sponsored Updates are posts published by your account.
  • WRITING ON THE WEB  |  MONDAY, MAY 30, 2016
    [Blog, Linkedin] Starting a New Blog?6 Things a Business Blog Must Have
    Are you starting a new blog ? What should you include in your blog if you want to use it to attract clients? I’ve been talking about how to start a blog in my recent series of posts. They won’t stay, they won’t get to know you and they won’t subscribe to your blog. Branding and Your Blog.
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Linkedin] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Check out their blog to see how the pros do it. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. Blog Expert-Insights Lead-Generation Marketing Resources SalesBut never fear!
  • PUREB2B  |  SUNDAY, MAY 29, 2016
    [Blog, Linkedin] 20 Handy B2B Lead Generation Resources
    Blogs, Slideshares, and Infographics. Check out their blog to see how the pros do it. Abhishek Shah: Thirteen Creative Ways to Use LinkedIn for Lead Generation. LinkedIn is like the cream of the crop when it comes to online networking. Blog Expert-Insights Lead-Generation Marketing Resources SalesBut never fear!
  • LEADERSHIP  |  FRIDAY, MAY 27, 2016
    [Blog, Linkedin] 7 Steps to Brilliant B2B Marketing [Part 2]
    Make your blog a content hub. 57% of inbound marketers report obtaining leads from LinkedIn, while 52% earned leads from Facebook and 44% from Twitter. Use the social media platform that makes sense for your company: Some companies may be better off using Pinterest than LinkedIn. Blog posts (24%. Make your business case.
  • PWB MARKETING BLOG  |  FRIDAY, MAY 27, 2016
    [Blog, Linkedin] Does Your Content Have Superpowers?
    Where your reason for existence was to get customers to return to your web site? LinkedIn post might lead to a white paper on your web site, expanding on the post topic. B2B Marketing blogging Demand Generation Facebook LinkedIn Marketing social media Twitter YouTubeExceptional Audience Relevance. Brand Power.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 26, 2016
    [Blog, Linkedin] B2B Social Media: An Underutilized Method for Improving SEO Performance
    As of last July, Pew Research Center found that 76% of online adults use social networking sites. From Facebook to LinkedIn, every generation is socially active. When used correctly, social can earn website quality links that can bring valuable traffic to your sites. B2B Online Marketing Blog Social Media Strategies
  • VISUALLY  |  WEDNESDAY, MAY 25, 2016
    [Blog, Linkedin] How To Map Content To Your Conversion Funnel
    Use short and catchy micro-content on social media, blog content, and evergreen material with long-tail keywords that will earn shares and help your audience solve their problems. The blog is a great space to feature both in-house writers and guest posts from industry experts. The best place to start is with your customer personas.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Blog, Linkedin] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. The app maintains a detailed history of sales leads’ website visits, telling you when and how often a prospect is looking at your site. Blog Lead Management Lead-Generation Marketing Sales ToolsBoomerang.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Blog, Linkedin] 7 Lead Management Tools That Will Save You Hours
    It automatically displays relevant information about contacts pulling from online sources such as Facebook and LinkedIn. The app maintains a detailed history of sales leads’ website visits, telling you when and how often a prospect is looking at your site. Blog Lead Management Lead-Generation Marketing Sales ToolsBoomerang.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Blog, Linkedin] How to Beat 27 Million Competitors at the Content Game
    As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. Depending on your audience, webinars or whitepapers might be more lucrative than blog posts. What search terms does your site rank for now? It’s a game of relevance.”. Track marketing revenue by content piece.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Blog, Linkedin] 9 Content Marketing Gems Hidden Within Game of Thrones
    There’s a reason why sites like BuzzFeed generate an insane amount of unique visitors: They post the hell out of photos of cute things like puppies and kittens!  At the end of the day, readers want not only to be informed and educated when they seek out your content; they also want to be entertained!  Because it’s badass.  Martin? 
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Blog, Linkedin] 5 Branding Techniques that Do Double Duty
    As your single most important business development asset, your website does a lot of heavy lifting.  An effective lead generating site conveys your brand message and spells out what you do and for whom you do it. When done right, a lead generating site will also serve as a powerful recruitment tool. Additional Resources.
  • WEBBIQUITY  |  TUESDAY, MAY 17, 2016
    [Blog, Linkedin] The 14 Best Content Planning and Research Tools
    Showcase reviews: Online Marketing Institute, Anders Orsander, Marketing Insider Group (Strategy), Blogging Wizard, SmartBug Media, StoreYa Blog, Social Media Examiner, Marketing Insider Group (Content), Express Writers, SnapApp. 2) Podio. Showcase reviews: BuzzBlogger, RazorSocial, Blogging Wizard, SnapApp. StoreYa Blog.
  • ION INTERACTIVE  |  MONDAY, MAY 16, 2016
    [Blog, Linkedin] What’s Trending in Interactive Content Marketing - Q&A Edition
    We had a lot of great questions from the audience and we wanted to make sure we got to them all, so we thought we’d do a quick round up here on our interactive content marketing blog. To learn more, I would love to highlight the value of repurposing your content with this blog post. What a webinar! This branching can be multi-step.
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 14, 2016
    [Blog, Linkedin] Mi6 Agency’s Top Charts for May 2016
    This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! B2B Charts Blog Charts General Mobile TrendsTwo charts will be featured each week with some insights and thoughts from the author. Week of May 2nd. Just to be clear though!
  • HINGE MARKETING  |  FRIDAY, MAY 13, 2016
    [Blog, Linkedin] Top B2B Website Metrics to Monitor Using Google Analytics
    But when you only focus on the number of visits you don’t learn how someone finds your site. Most visitors will come to your site through your homepage. means that on average, visitors are viewing at least two pages when they visit your site. visitors left your site from the entrance page without interacting with the page).
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Blog, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    It drives SEO, establishes visibility and credibility for your central blog, and enhances social shares. Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. Once readers arrive, the blog is a great place to generate trust between you and your buyers. But what tactics are best?
  • IKO-SYSTEMS  |  THURSDAY, MAY 12, 2016
    [Blog, Linkedin] The Most Effective Inbound and Outbound Marketing Tactics
    It drives SEO, establishes visibility and credibility for your central blog, and enhances social shares. Readers come across your blog through many channels, so optimizing it for SEO is crucial for viewership. Once readers arrive, the blog is a great place to generate trust between you and your buyers. But what tactics are best?
  • SNAPAPP  |  WEDNESDAY, MAY 11, 2016
    [Blog, Linkedin] “Bigger, Bolder, Braver”: Ann Handley on Creating Content That Resonates
    Forbes Magazine named her one of the 10 most influential people in Social Media, and she is recognized as one of the top blogging voices when it comes to writing for business. It’s probably what I think of as the best brand journalism site out there. took a lot of time on that site. I was so blown away by all the things they do there.
  • VISUALLY  |  SUNDAY, MAY 8, 2016
    [Blog, Linkedin] The 7 Building Blocks of a Solid Content Marketing Plan
    Buzzfeed is now among the top 10 sites in the United States. 3. It will also help you space out your content types (For example; an ebook every 3 weeks, a webinar every other week, a blog post every Tuesday and Thursday). Start a blog and self-publish your content. You can find him on Twitter , Facebook , and LinkedIn.
  • VISUALLY  |  WEDNESDAY, MAY 4, 2016
    [Blog, Linkedin] How to Create Great Content and Become a Thought Leader
    Being a thought leader can help build your brand, makes PR easier, and ultimately drives people to your site to get answers. Day in, day out, this means writing great content like blog posts, how-to articles, and  social media content that brings your creative thinking and unique perspective to a larger audience. Sounds great, right?
  • BUZZSUMO  |  WEDNESDAY, MAY 4, 2016
    [Blog, Linkedin] 10 Ways to Boost Your B2B Content Shares
    Our friends at Uberflip set us the challenge of analyzing 100 of the most popular B2B Marketing and Technology sites and blogs (listed at the end of this post) to identify the content that works. Our core findings from analyzing 100 popular B2B sites are as follows: The median shares for 5 of the top 5 B2B content publishers is 803.
  • CONTENTLY  |  TUESDAY, MAY 3, 2016
    [Blog, Linkedin] Does Your Content Need a Permanent Home?
    Platforms like Facebook, LinkedIn, and Medium have gone all-in on publishing, offering anyone an opportunity to get their words in front of a massive audience. As such, content marketers have a new variable to consider when planning out their offerings: Does my content need to be published on a site that I control? Are you B2B or B2C?
  • HUBSPOT  |  MONDAY, MAY 2, 2016
    [Blog, Linkedin] 11 Helpful Resources for Improving Your Business Skills
    You can search your network on LinkedIn -- which means you'll first want to update and clean up your own LinkedIn profile. Another great place to learn hard skills like investments and accounting is Investopedia, a site dedicated to educating people about finance. Business" is quite a versatile topic with many components.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 27, 2016
    [Blog, Linkedin] 5 Ways Blog Analytics Improve Your Business Blog
    How do you use your blog analytics ? There There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). ssets (free). ocial Media.
  • PUREB2B  |  TUESDAY, APRIL 26, 2016
    [Blog, Linkedin] A Complete Guide to Social Media-Based Lead Generation for IT and Software Companies
    Are they getting their information from LinkedIn? You can do this in the comments section of your Facebook or blog or through @ reply posts on twitter. Recent statistics also show that LinkedIn is the top social media platform for most B2B marketers, but your specific target market might not use LinkedIn all that much.
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Blog, Linkedin] B2B Marketing Strategies that Raise Visibility and Win New Business
    Over time, this kind of organic linking has an upward effect on your web authority, and is rewarded by search engines giving your site higher page ranking. Guests posts are just that: your blog posts or articles, published on another firm’s blog or online publication. what goes? What are these strategies? Link Earning. Win-win.
  • INFER  |  THURSDAY, APRIL 21, 2016
    [Blog, Linkedin] Infer Releases New Predictive Behavior Scoring for Oracle Eloqua
    To learn more about how predictive behavior models are helping businesses win more customers, attendees can stop by booth MME-71 or visit Infer’s web site for more information. Learn about behavioral models on the Infer blog. Find Infer on LinkedIn. three weeks). About Infer. Additional Resources. Become a Facebook fan of Infer.
  • KAPOST  |  THURSDAY, APRIL 21, 2016
    [Blog, Linkedin] Managing Content Marketing: My Life Before and After Kapost
    We produced A LOT of content—I managed a team of 80+ freelancers, wrote my own content, and single-handedly maintained the SEO strategy for the blog. We were churning out about 50 blog posts a week with no plans of slowing down. We QA’d each tool on the stage site, praying we wouldn’t break anything. The Mess.
  • CLOUD POTENTIAL  |  WEDNESDAY, APRIL 20, 2016
    [Blog, Linkedin] Building a marketing team to fuel triple-digit annual growth
    Marketing owns the customer community site and we manage our annual user conferences, which keeps us closer to customers. 3. Personally, I’m starting a blog on LinkedIn called Marketing Demystified, where I talk about your first 90 days, tools you should be using, etc. 2. Aligning sales and marketing. It is always eye-opening.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 19, 2016
    [Blog, Linkedin] How to Match Your Content Strategy with the Buyer’s Journey
    Any disturbances to the user experience (even asking for an email address) could result in the user hitting the big red “X” and moving on to a competitor’s site. Here are some examples of content designed to drive brand awareness: 10 Examples of Highly Impactful LinkedIn Profiles. Stage 1: Brand Awareness.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Blog, Linkedin] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    At AdRoll, we love to send out product one-pagers and blog posts explaining industry challenges. Tech news site CNET won 8% of their inactive subscribers back with a well worded message and a chance to be entered into a sweepstake. 2. LinkedIn and Instagram, for example, are fairly engaging, albeit somewhat pricey. Out of date?
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Blog, Linkedin] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. Then you could take the results and compile them in a variety of assets such as eBooks, infographics, or a blog post series. Are they on Twitter, LinkedIn, and/or Facebook, or other social platforms?
  • ACT-ON  |  FRIDAY, APRIL 15, 2016
    [Blog, Linkedin] User-Generated Content: Why It’s Driving 28 Percent Higher Engagement
    With social media platforms — such as Twitter, YouTube, and LinkedIn — you can reach an expanded audience that you might not otherwise. Then you could take the results and compile them in a variety of assets such as eBooks, infographics, or a blog post series. Are they on Twitter, LinkedIn, and/or Facebook, or other social platforms?
  • PUREB2B  |  WEDNESDAY, APRIL 13, 2016
    [Blog, Linkedin] 10 B2B Growth-Hacking Tactics for Lead Generation
    Try converting a blog post into an infographic, a slideshare presentation, or an e-book. Content marketing needs to be the focus of your B2B growth hacking tactics, but don’t forget to retarget blog visitors. Create custom ads based on a blog page visit and target a particular audience for maximum effect. 4.
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 12, 2016
    [Blog, Linkedin] From Zero to Success: Building an Email List From Scratch
    You can offer a signup portal through your Facebook or LinkedIn pages, or use Twitter lead-generation cards. 4. When a user is ready to navigate away from your site without having signed up for your email list, you can make a last-ditch effort by having a pop-up window appear that asks them to enroll before they go. 8. Start for Free.
  • HALEY MARKETING  |  MONDAY, APRIL 11, 2016
    [Blog, Linkedin] How To Increase Social Traffic By 390%! – HaleyMail Concierge Service
    Add hundreds of pages of content to your site with our Staffing and Candidate Resource Centers. Use content as discussion starters in LinkedIn Groups. Would you like to increase traffic to your website by 390%? Of course you would! But there are so many things taking up your time. Who has time for marketing?! The best part? Results.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 11, 2016
    [Blog, Linkedin] The Evolution of the B2B Marketer
    This means that when a buyer decides that he wants something, he does the majority of his research via sites like CNET or analyst blogs, reads product reviews and messages peers, and narrows down his consideration to two or three products or services. The buyer is now in control of the sale, rather than the salesperson.
  • SNAPAPP  |  THURSDAY, APRIL 7, 2016
    [Blog, Linkedin] 47 Tools and Resources to Build a Ridiculously Powerful Content Marketing Stack
    Trello is the freebie of the bunch, and is great for blog editorial calendars. 5. Design made quick and easy. I use Canva every day for creating header and body images, just like the ones you see on this blog. Are they questions, blog mentions, or images? Content Research. The first step to content production is the research.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Blog, Linkedin] 8 Killer Tips for Harnessing the Power of SlideShare
    In fact, statistics show that SlideShare is driving higher results than some of the most popular social sharing sites. Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. For example, review your blog posts. The first step: research. Tell a story.
  • ACT-ON  |  WEDNESDAY, APRIL 6, 2016
    [Blog, Linkedin] 8 Killer Tips for Harnessing the Power of SlideShare
    In fact, statistics show that SlideShare is driving higher results than some of the most popular social sharing sites. Business owners are receiving 500 percent more traffic from SlideShare than from Facebook, Twitter, YouTube, or LinkedIn. For example, review your blog posts. The first step: research. Tell a story.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 6, 2016
    [Blog, Linkedin] Social Media for Accountants: Likes, tweets and hashtags…Oh my!
    Join relevant industry groups on LinkedIn and educate your peers or prospects by sharing content they’ll find informative. Twitter is another great platform for sharing content, especially for making timely announcements (upcoming speaking engagements or webinars) or for sharing your most recent blog posts. That’s right.
  • BIZNOLOGY  |  TUESDAY, APRIL 5, 2016
    [Blog, Linkedin] Influencer outreach is more PR than marketing or advertising
    Out your terrible, insulting, pitch onto my sites and the Bad Pitch Blog. Make sharing, posting, and blogging your pitch is as easy as possible (premasticate!). Ask for too much money (to make ’em go away, though they often pay). Payola, baby! Almost three years ago I wrote  Blogger outreach is more PR than social media.
  • HINGE MARKETING  |  TUESDAY, APRIL 5, 2016
    [Blog, Linkedin] 6 Questions to Ask Before You Build a New AEC Website
    Here are six key questions to get you started. 1) Will your site be mobile-ready? In practical terms, that means you should consider a responsively designed site, one built to display naturally on any device that you and your clients use. Older sites are often difficult to read or navigate on mobile devices. So: what comes next?
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Blog, Linkedin] You’ve Discovered SEO Keywords, But What’s Next?
    Most digital marketers have a general SEO strategy such as tracking keyword performance and incorporating search terms into their blog posts. Competitors : With a sophisticated content strategy, users will still find your site when searching for your competitors or related solutions. Guest post by Adam Hutchinson. Group Your Keywords.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 29, 2016
    [Blog, Linkedin] Understanding the Relationship Between SEO and SlideShare
    Whether it’s writing blogs, publishing eBooks and whitepapers, or creating infographics, repurposing content enables organizations to extend their content’s reach and improve SEO. Now, there are multiple ways to repurpose content, but for this blog, I want to focus on SlideShare. based slide hosting service owned by LinkedIn.
  • SALES ENGINE  |  MONDAY, MARCH 28, 2016
    [Blog, Linkedin] Finding the Hidden Money in Your Content Strategy
    Massey : We primarily optimize sites that are looking to generate revenue or generate valuable leads. At its most basic level, a blog spews content like a volcano spews lava, and the content has emerged from deep inside a magma chamber of content. What about broadcasting content on social media channels like Facebook and LinkedIn?
  • HINGE MARKETING  |  FRIDAY, MARCH 25, 2016
    [Blog, Linkedin] A B2B SEO Strategy to Attract the Right Prospects
    Before we get into the weeds of content creation, optimization, and promotion, let’s discuss a few key “on-site” SEO basics. On-site optimization—The foundation of your B2B SEO strategy. The first element is a blog. blog is crucial because it contains content that can be created easily and often.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 22, 2016
    [Blog, Linkedin] The Simplest Ways to Make the Best of Content Marketing Challenges
    With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. Source: LinkedIn Group ). B2B Online Marketing BlogSource: Quora ). Source: KoMarketing ). What matters to them?
  • WEBBIQUITY  |  TUESDAY, MARCH 22, 2016
    [Blog, Linkedin] Five Ways to Draw Traffic to a Blog Post
    As buyers spend more time with online articles, blog posts and reviews, and rely less on advertising for product information , companies have quickly caught onto the fact that they need great content to attract new customers and retain their current ones. Just make sure that you’re reformatting your blog post to match the platform.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 17, 2016
    [Blog, Linkedin] 10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy
    Numbers behind this trend : An eBook from LinkedIn revealed that 52 percent of B2B buyers consider trust to be the largest force behind thriving vendor relationships. If your site isn’t already, now is the time to consider responsive design (website format that allows page to scale themselves to various resolutions and screen sizes).
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Blog, Linkedin] How Digital Plagiarism Detection of Your Content Protects Your Business
    staggering amount of content, from blogs to videos to ebooks and white papers, is available online. An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. It happens.
  • HINGE MARKETING  |  FRIDAY, MARCH 11, 2016
    [Blog, Linkedin] Plagiarism-Proof Your Content Marketing Strategy
    staggering amount of content, from blogs to videos to ebooks and white papers, is available online. An author took one of our high-performing blog posts, changed a few words, and posted it on a prominent social media site, all in an effort to position himself as a thought leader and original content producer. It happens.
  • BIZIBLE  |  THURSDAY, MARCH 10, 2016
    [Blog, Linkedin] The Beginner's Guide To B2B Marketing Attribution
    He navigates to your website and maybe checks out a blog post or two. The next day he sees one of your ads on LinkedIn, remembers that he was going to search your company the day before and types in your company name on Google, where he proceeds to navigate to an ebook and downloads it. What Does Today’s B2B Customer Journey Look Like?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 10, 2016
    [Blog, Linkedin] Four ways Facebook Instant Articles will dramatically impact marketing
    To make it effortless for even small bloggers, Facebook announced in a post this week that it is teaming up with WordPress for a plugin that allows us to publish from our blog directly to Facebook. It’s also rumored that LinkedIn is working on a version of this, as well. Everyone wants to keep readers on their site instead of yours. 4.
  • HUBSPOT  |  THURSDAY, MARCH 10, 2016
    [Blog, Linkedin] The Ultimate Dictionary of Marketing Terms You Should Know
    Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. For example, Amazon, Apple, and Nike are primarily B2C companies. 6) Blogging. An individual or group of people usually maintains a blog. It does not, however, do your taxes. 7) Business Blogging.
  • SNAPAPP  |  TUESDAY, MARCH 8, 2016
    [Blog, Linkedin] Is Your Content Binge-Worthy?
    If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience. All these pieces should be easy to navigate in the resource areas on your site. How do you binge?
  • SNAPAPP  |  MONDAY, MARCH 7, 2016
    [Blog, Linkedin] Is Your Content Binge-Worthy?
    If you’re promoting an ebook on social media like Twitter or LinkedIn, consider creating a short infographic of the ebook that can hook people in quick, and then lead to the ebook – a path to start a binge experience. All these pieces should be easy to navigate in the resource areas on your site. . And are they in the right places?
  • WRITING ON THE WEB  |  MONDAY, MARCH 7, 2016
    [Blog, Linkedin] How to Engage Readers AND Grow Your Reader Base
    You had 4,277 hits on your blog last month, and 737 legitimate comments! My point is whatever the size of your biz, you want to grow your reader base, increase hits on your site, and stimulate comments, on your blog, social media, and LinkedIn. Here’s a memory device when writing for your blog or website.
  • NUSPARK  |  THURSDAY, MARCH 3, 2016
    [Blog, Linkedin] 17 Ways to Promote Your White Paper for Lead Generation
    Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Company Blog. Write a blog post providing an overview of the white paper. Or post portions of the white paper via a series of blog posts. Promote That was a lot of work. Now you can relax.
  • HINGE MARKETING  |  THURSDAY, MARCH 3, 2016
    [Blog, Linkedin] 5 Social Media Fails Professional Services Firms Should Avoid
    LinkedIn: 3–5 times/week. Professional services firms are renowned for having social media sites with nonexistent or unorganized profile descriptions, poor quality photography, and outdated logos. Just showing up and creating a company profile on LinkedIn, Twitter, Facebook, or Google+ isn’t good enough. Recruiting.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Blog, Linkedin] 12 Critical Building Blocks to a Successful Digital Marketing Campaign
    By knowing the ins and outs of all public areas of a competition’s marketing from social media to blogging to offer creation and more, you can better understand who they are targeting with their marketing, what content they are focusing on and where they have found the most success. Search each of your competitors’ sites for a blog.
  • HUBSPOT  |  WEDNESDAY, MARCH 2, 2016
    [Blog, Linkedin] Broadening Your Social Strategy to Attract More Students
    New social media sites seem to pop up daily. Go back to your personas – what social media sites are your prospective students using? What social media sites do they trust to find information? Start your social prospecting strategy by deciding in which social media sites you should invest resources. It's easy. It's visual.
  • NUSPARK  |  TUESDAY, MARCH 1, 2016
    [Blog, Linkedin] Converting B2B Leads Through Social Content: 3 Keys to Success
    You’ve developed helpful articles on your blog, some whitepapers and ad e-book or two. People visit different social sites for different reasons and at different times. Your LinkedIn audience may be online in the morning or at noon, and your Facebook and Twitter audiences in the evening. The Right Content in the Right Channel.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 1, 2016
    [Blog, Linkedin] How to Use Community Forums to Fuel Your Audience Engagement Strategy
    To date, DMR Digital Stats/Gadgets reports that Quora answers span over 400,000 topics, and the site’s forum engagement has scaled to over 80 million unique visitors per month. The Most Popular News and Media Site. Alexa reports that Yahoo is currently the 5th most visited site in the world. Yahoo!: Look for the Right Things.
  • ACT-ON  |  FRIDAY, FEBRUARY 26, 2016
    [Blog, Linkedin] Layered Approach to Digital Marketing Helps Deliver 33% More Leads for RM Hoffman
    We added the Zoho CRM, Act-On marketing automation, LinkedIn marketing, web real-time chat, and a content marketing and social media plan which includes a blog and curated news site. HOFFMAN : When someone clicks on one of our bulk emails, we have the ability to know what they’re been looking at on our site.
  • BUZZSUMO  |  WEDNESDAY, FEBRUARY 24, 2016
    [Blog, Linkedin] Content Marketing Case Study: Attorneys Vs. Accountants
    The blog fairies deliver SEO optimized content, with images sized appropriately for each social network to your website every night. But any measurement strategy should include a look at social shares, if for no other reason than their power to drive people to your site. And the winner is… Accountants. Source: Infinite Spada.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 23, 2016
    [Blog, Linkedin] How B2B Marketers Can Connect Offline and Online Marketing
    Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. This is a good resource to refer back to on a daily or weekly basis to look for opportunities to share prospects’ blog posts and engage with them on Twitter. Direct Outreach.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 23, 2016
    [Blog, Linkedin] 49 Noteworthy Social Networking Stats and Facts
    marketers used the site in 2015, and that figure is expected to approach 70% by 2017) while Google+ is struggling (though it has 300 million active monthly users worldwide, less than 6 million made any public posts in 2015). ” LinkedIn is tops for B2B marketing, but…not for advertising? LinkedIn Stats and Facts.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 16, 2016
    [Blog, Linkedin] Master These 10 Content Marketing Skills to Become an All-Star
    Writing. “44 percent of marketing professionals say writing is their most outsourced activity.” – LinkedIn Technology Marketing Community. Annual growth in unique site traffic is 7.8x B2B Online Marketing Blog Content Marketing content marketing content marketing skills online marketingLet’s take a look: 1. Organization.
  • MI6 MARKETING AGENCY  |  SUNDAY, FEBRUARY 14, 2016
    [Blog, Linkedin] Mi6 Roundup: LinkedIn’s Disconnect, Budgets, IoT and Innovation
    This Mi6 Round Up asks if there is a disconnect with LinkedIn management and their members and answers the question “how much should I spend on marketing and sales”. Sales and Marketing 1) The Disconnect with LinkedIn Executives and the Rest of Us. What’s LinkedIn’s vision you ask? In one word “economic opportunity”.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog, Linkedin] Are marketers getting lost in the Dark Funnel?
    Many marketers are now asking: Did this prospect know about us before coming to our site? These missing pieces confound marketers as consumers increasingly look to their trusted friends on social networks, review sites, and other sources to inform their buying decisions. Follow her @KristaLaRiviere and on LinkedIn.
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Blog, Linkedin] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    But today your front-desk receptionist can have as many (or more) LinkedIn connections, Twitter followers, and Facebook friends than the CEO. Marketing is reaching them via emails, newsletters, the blog, eBooks, white papers, and so forth. And if you’re big enough, the saying goes, the paint is always on sale. That’s a great story.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] Can you repurpose content?
    For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters. Content Strategy
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] Can you repurpose content?
    For example, a blog post from two years ago can keep paying dividends in remarkable ways. Searching for Seeds in Blog Posts A humble and unassuming blog post can be turned into so much more. For instance, take a blog post on five issues parents should consider when interviewing babysitters. Content Strategy
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] The Fundamentals of Increasing Web Traffic from Social Media
    Just because you’re finding prospects on LinkedIn, Facebook, and Twitter doesn’t mean they’ll seriously consider your products and services unless they’re directed to do so. And if you do, you have some copy throughout your site that was created to introduce prospects to your products and pre-sell them on the benefits.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Blog, Linkedin] The uncomfortable state of content marketing metrics
    have no idea how many people will read this blog post. I can’t even make an educated guess. But today, an individual blog post takes on a life of its own in a way that eludes measurement. The happy life of a successful blog post. also posted this on LinkedIn. have no idea how many people will read this blog post.
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