Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Think email newsletters, LinkedIn posts, or data reports. Maybe your ICP does read blogs and emails. SEO arms race.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

JANUARY 30, 2020

Blogs are all about you — what you want to write about, create, and share with the world. You've probably come to this post because you know you want to start a blog, but have no idea what you want to write about, or how your blog can stand out against the millions of others published on the internet. Image Source. Image Source.

Amazon 99

Amazon B2B Thought Leadership Youtube Lead Ranking 99

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. While this approach can generate traffic, it often fails to convert them into leads and sales. And yes, while niche content traffic may be low, conversions can be high. The question is whether you need it right now.

Top of Funnel 111

Top of Funnel SEO B2B Paid Search Agency 111

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Excelsior Research

FEBRUARY 7, 2022

Many times, content writers face burnout by drafting content that results in no traffic. Are users searching for solutions on SERPs? Today’s blog will focus not on technique. We are sure by the end of the blog you will find your own solution. You can check out our other blogs. Share on linkedin.

Keywords 98

Keywords Research Marketing Websites SERP 98

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Get more traffic and conversions with our Ultimate Guide to Content Marketing in 2020. For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

seo.co

FEBRUARY 1, 2023

If you expect foot traffic from your website, you probably want to be the first to use local SEO. Local Profiles on Google Creating profiles in Google is the first thing that any business wanting local traffic must do. You also want to set up profiles on other social media platforms like Facebook and LinkedIn. Why’s that?

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Valasys

APRIL 22, 2024

Your business profile will rank at the top of the SERPs for local searches like auto insurance near me. And having your GMB account on top of the SERPs means more leads to your business. Boost the algorithm scores. Conclusion You already know how competitive the auto insurance industry is.

Paid Content 40

Paid Content Paid Search Agency Lead Scoring Lead Ranking 40

Go Beyond SEO

APRIL 13, 2023

Search engine optimization is the process of refining a website to improve its ranking in search engine results pages (SERPs). By optimizing a website’s content and structure, law firms can increase their visibility in search results and attract more traffic to their site.

SEO 78

SEO Dwell Ideal Customer Profiles SERP 78

seo.co

JANUARY 3, 2023

Try adding unique articles or blog posts about those topics too. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. This is why you should publish blog posts that provide useful and informative information about your practice area.

Webinar Metrics 98

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 98

Webbiquity

OCTOBER 27, 2020

By using schema, you can increase the chances of your website appearing as a rich result in the search engine results pages (SERPs). He is specialized in sales funnels, targeted traffic and website conversions. You can connect with him on Twitter and LinkedIn.

Optimization 253

Optimization Marketing & Strategy FAQ Long Tail Marketing 253

Moz

SEPTEMBER 21, 2020

It takes time to write a brand-new blog article every day, especially when you're an in-house team with a low number of resources and budget. For example, if you're writing a top-of-funnel blog article where the goal is to drive high amounts of organic traffic, start by performing keyword research to craft your topic.

SEO 85

SEO Top of Funnel SERP Content 85

Directive Agency

SEPTEMBER 3, 2019

You can meet your customers’ pain points by writing top-of-funnel blog posts, publishing middle-of-funnel eBooks (with actionable steps the user can apply), or maybe your company is video savvy, and you can start a video series. This helps your site find residency on more search engine results pages ( SERPs ). Not too shabby, right?

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

Animalz blog

MAY 2, 2023

That’s likely to have a big impact on the competitiveness of most SERPs (search engine results pages). As we’ve written before: “Why bother with strategy when you can create hundreds of blog posts at a time? But generative AI removes this constraint and creates an incentive to publish first, think later.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Chanty website traffic growth. Guest blogging is nothing new.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

SalesIntel

AUGUST 7, 2023

Companies use it to get in front of their potential buyers and attract a wealth of organic traffic, which takes up over half of the overall web traffic. Currently, the percentage of global mobile traffic is 58.33%. It drives traffic, engages audiences, and has the potential to convert regular visitors into buyers.

Search Marketing 52

Search Marketing B2B Marketing Long Tail Marketing Marketing Analytics Tools 52

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Velocity Partners

MARCH 13, 2024

Even before AI and Google SGE came gunning for everyone’s search traffic, B2B was struggling with SEO. Despite endless effort, lots of pages languish in SERPs while the cost of paid search keeps growing. The implications are obvious: it’s going to steal your traffic the way rich snippets did, so Google can sell more ad space.

SEO 87

SEO B2B Paid Search Agency Aggregators 87

seo.co

JANUARY 3, 2022

Try adding unique articles or blog posts about those topics too. Creating an optimized title tag for each page of your website which includes pertinent keywords so it can appear in SERPs more prominently. This is why you should publish blog posts that provide useful and informative information about your practice area.

Webinar Metrics 105

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 105

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Furthermore, improving search rankings help you build brand awareness, drive traffic, and increase sales. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. So let’s dive in. What Is Content Marketing? Social media content 3.43

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. This type of content usually comes into play later in the buying funnel, after users read a few blog posts and product landing pages.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

ClearVoice

DECEMBER 7, 2020

Examples: LinkedIn, usbank login, Walmart Black Friday ad. Neil Patel explains : Keyword research is often a waste of time when it comes to blogging. On #blogging: 'Don’t waste your time searching for keywords when most are already crowded with top-ranking sites.' Research, research, research those SERPs.

SEO 108

SEO SERP Content Keywords 108

SmartBug Media

SEPTEMBER 24, 2021

Don’t fall into a routine with your content, especially your blog! The Blogging Game as We Know It. Your blog should be the center of your content marketing strategy. The fact is, all marketing efforts should lead back to your blog, website, or a conversion point of some sort. Do us all a favor, and don’t get complacent.

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Optinmonster

MAY 16, 2023

In the ever-evolving world of search engine optimization (SEO) , on-page optimization alone is not enough to achieve high rankings and drive organic traffic to your website. Promoting your content and brand on external platforms can attract a larger audience, generate more organic traffic, and enhance your online presence.

SEO 76

SEO Lead Ranking Lead Scoring Link Building 76

Moz

SEPTEMBER 27, 2020

This could be content that either used to attract a good level of organic traffic and now doesn’t, or content that never did generate any organic traffic despite the efforts you might have put in. Over 90% of content gets no traffic from Google. Your page has lost visibility following drastic SERP changes.

SERP 74

SERP Optimization Content Keywords 74

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Since the launch of Google in 1998, its SERPs have periodically seen some major changes. Wrapping Up.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Marketing Insider Group

MAY 22, 2023

The Recipe for Success: Crafting Effective ChatGPT Prompts for Digital Marketing When you open up ChatGPT, the first thing you’ll see are a few examples of its own prompts: Image Source: LinkedIn But, we’ve learned a few things from our tests that aren’t included on ChatGPT’s landing page. Generate a creative Twitter thread about [topic].

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Connecting your Google Ads, LinkedIn, and Facebook business accounts is easy and makes reporting a dream.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Martech Advisor

AUGUST 22, 2019

Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. Reports suggest that 89% of B2B buyers and 81% of online shoppers start their journey on Google , making your Google search engine ranking the key to organic traffic.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Here is a strong list for starters: Account activity. This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Video duration. This includes how long your videos are.

Youtube 99

Youtube Work Management Social Networks Eye-Tracking 99

Contently

AUGUST 2, 2021

I often monitor the behavior on our site in order to see which pieces are driving the most traffic and where that traffic is coming from. The report will also include which platforms people used to share the link so you know if most of your traffic is coming from Twitter, LinkedIn, and so on.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

Navigate the Channel

FEBRUARY 9, 2021

Artfully weave these words and phrases into your online content ranging from your website to your blog and other components of your online footprint. This SEO push will gradually move your website up the search engine results pages or SERPs for short. . Be mindful of the optimal keyword density. Social Media.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. top content for driving traffic versus generating leads)? This might be a sign to consider building a branded campaign separately, monitoring CTRs from SERPs to see the impact of such a tactic. Do we need to review our buyer personas to refine our targeting?

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

KoMarketing Associates

JULY 10, 2014

It’s a Good Cross Between Facebook and LinkedIn. However, it’s not as professionally-slanted as LinkedIn. Employees should create their own Google+ profile and be sure to fill out any of the outlets they write for, including your own blog, in the contributor section. The Integration of Google Maps/Places/+ Pages.

Google 120

Google B2B Marketing B2B Case Studies 120

SmartBug Media

APRIL 12, 2021

If you can get your site to rank in the top three search results, you can be sure that you’ll get some traffic from it. More traffic is what will drive your other metrics like user engagement and conversions. Tools like Ahrefs Rank Tracker can help you visualize your traffic, position, and visibility: ( Image Source ).

ROI 66

ROI Top of Funnel Content Marketing Lead Ranking 66