Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. Do they only arrive on your site via search or a targeted display or social ad? It’s helpful to know if an account is searching for information that relates to the problem you solve, your category, and your competitors. On any page? Which ones? Source of sessions.

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

OCTOBER 8, 2020

Sellers became so bogged down searching for information located in various repositories that their selling time has decreased, along with their win rates. He posted about his view on LinkedIn and stirred up quite a conversation.). Originally published on Modus blog. Sales has the opportunity to DO that education via content…”.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 23, 2017

Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. You’ll also want to search for analyst and industry reports that are relevant to the project. Luckily, they’re things you can find on your own.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

JULY 5, 2021

What you do is go search for a topic you’re interested in. Or you’re scrolling through your LinkedIn feed, and something catches your attention. Believe me, if the information is garbage, you’ll be hitting that back button in short order, without caring if it’s an infographic, video, or a blog post. I’m guessing never.

Relevance 140

Relevance Top of Funnel B2B Content 140