Biznology

FEBRUARY 20, 2018

Time flies and it’ll be 2023 before you know it and you’ll have 260 blog posts out there about your profession before you know it! Is Your Only Legacy a LinkedIn Profile? For most people online, all they have to show for being online for over a decade is their LinkedIn profile and a bunch of cat videos.

Marketing Management 202

Marketing Management PR Marketing Automation Services Public Relations 202

Biznology

APRIL 24, 2013

LinkedIn isn’t just the world’s largest professional networking website–it’s an empire with over 200 million members at last count. Today, I’ve decided to focus on sharing tried-and-true tactics for writing a personal LinkedIn profile that can’t be ignored by your prospects or future connections. Image via CrunchBase.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Biznology

NOVEMBER 8, 2012

But I would rather show you with a real-life example, once again from my work as IBM’s search strategy lead, in coordination with my colleagues Lynn Porterfield (@lynnport) and Lisa Lanspery (@lanspery), who ran the advertising and media relations aspects of the campaign, respectively, and did the lion’s share of the leg work.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Why should search marketers care about the Microsoft-Yahoo! Bing story?

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Biznology

JULY 26, 2011

on how to blog most effectively. name, they might choose AH instead of Abraham Harrison ; and, since that AH is on a corporate blog , they might forget to link it to the best page in the corporate Web site. on our blogs and via Twitter and Facebook , we're living in a Derridian world: "there's nothing outside the text."

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

JANUARY 15, 2020

Worth noting for LinkedIn updates. A transcription under a YouTube video embedded on your website boosts the page’s search ranking. Adding screen grabs or illustrations to an edited transcription can turn it into an article or blog post. More captions and transcription. Captions increase accessibility.

Trends 118

Trends Video Marketing Youtube B2B Sales 118

Biznology

FEBRUARY 25, 2019

Here are a few tools and tips to stay ahead of the curve: Social Media: There are now nearly three billion people around the globe using social media platforms like LinkedIn and Facebook for enhancing their business relations. You may also set it up for email alerts to get all the latest industry news sent directly to your inbox.

Peer-to-peer 120

Peer-to-peer Tips Planning Ideal Customer Profiles 120

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. At my agency, we use LinkedIn Sales Navigator, whereby we can contact 5 million Argentinean professionals, mostly those in middle management. Martin: Yes, I have a B2B marketing blog , in Spanish, and welcome followers. .

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

DECEMBER 30, 2015

“I don’t have time to build my LinkedIn profile. I want to be a thought leader, but I don’t have time for blogging.”. Their concerns are motivated by a basic misunderstanding of how people use tools like LinkedIn and Twitter. A good LinkedIn profile is a lot more than just a resume. Why would I want to be on Twitter?

Social Media 80

Social Media Media Thought Leadership Advertising Mediums 80

Biznology

JULY 7, 2015

IFTTT can stalk your phone, your behavior on Twitter , Instagram , Bitly, Blogger, Buffer, Delicious, Facebook , Facebook Pages, Feedly, Fitbit , Flickr, Foursquare, your iOS or Android GPS location , LinkedIn , Pocket, Reddit, SoundCloud , Tumblr, Twitter, Withings, and even Yo (and so many more, I just cherry-picked).

Linkedin 80

Linkedin Twitter Blogger Youtube 80

Biznology

JULY 28, 2015

Bringing SDL SM2, Inkybee, and Google Search into GroupHigh. SDL SM2 , Inkybee , Google Search, and especially GroupHigh serve very particular purposes to me. When I want to be more blog and blogger specific, Inkybee definitely has the best blog research tool — and by best, I mean least tedious.

Research 80

Research Process Long Tail Marketing Blogger 80

Biznology

JULY 31, 2019

When done right, every detail on your site, from the UX elements like colors and fonts to your product pages and blog posts, helps you position yourself as an authoritative resource and inspire people users to convert. Facebook lets you create/join relevant groups and communities and share your valuable blog posts.

Work Management 116

Work Management Marketing Management Godaddy Paid Search Agency 116

Biznology

MARCH 8, 2016

Blogging Isn’t Cool. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Along with a Google search, this is how you will be found in the marketplace. Post regular status updates in the micro-blog area LinkedIn provides.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

OCTOBER 30, 2012

While SEO is an excellent way of getting your company to the top of search, there are nine other results that come up during these searches as well. The content of what comes up on search when you’re searched for can be just about anything, as long as it’s compelling, comprehensive, accurate, and timely.

Marketing & Strategy 80

Marketing & Strategy Work Management Marketing Strategy Marketing Management 80

Biznology

OCTOBER 10, 2013

Google has released the first complete overhaul of its world-famous search algorithm , which now rewards web sites that promote engagement and make it easier for users to find what they want. Many companies have already gotten the message, if the job ads on LinkedIn are any indication (and they are).

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Biznology

MARCH 15, 2016

LinkedIn and Twitter has made this even easier. But how can you actually feel compassion and actual agape towards a demographic that pops up in your latest search on Audienti , GroupHigh , InkyBee , or Little Bird ? Like their kissing cousins–ladies men–these folks go from person to person, collecting digits.

Blogger 80

Blogger Work Management Burn Rate PR 80

Biznology

FEBRUARY 11, 2014

Or, all the stuff you’ve posted since the beginning of your social media life, including your blogs, Facebook, Twitter, LinkedIn , Friendster, MySpace , Flickr, YouTube , et al. I, myself, had been carrying around 15-years of online publishing in the form of my personal blog, but not anymore. What defines you?

Social Media 80

Social Media Media Youtube Curation 80

Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Start running google searches for your brand and your products. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc).

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

JANUARY 21, 2013

At first, it looked like a great way for bloggers and sites to promote their content and hopefully get noticed in the otherwise bland search engine results pages. To read more about this “hidden” benefit read this article at Search Engine Land. . I like to think of G+ as a mix between Facebook and LinkedIn. An SEO Boost.

SEO 80

SEO Google SERP CTR 80

Biznology

SEPTEMBER 17, 2013

However, Google’s reflection isn’t a personal slight, it’s simply an emergent fractal representing how people actually search — for you — and not how you want them to. Some hints: how do your employees describe your company and their job on their LinkedIn, Google+, and Facebook profile? Don’t.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

MAY 27, 2013

Many of you have wondered whether Google+ makes sense for your marketing, but some of you have taken the plunge, whether it is because you believe that Google+ users are a valuable part of your audience, or because you think that its effect on search rankings is a game-changer. image credit: global web index.

Communities 80

Communities Google Skype Wikipedia 80

Biznology

APRIL 23, 2012

Several clients of mine have recently filled search marketing, social media marketing and community management positions. If you’re a search marketer, can I find you when I search your name? Do you have a website or a Twitter account or a LinkedIn profile? Photo credit: Wikipedia.

Ideal Customer Profiles 80

Ideal Customer Profiles Paid Search Agency Wikipedia Budget Programs 80

Biznology

JULY 19, 2016

across my 541 members, mostly across Twitter and LinkedIn but sometimes across Facebook and Google+ as well (though I must admit I sometimes don’t include those last two because I don’t know how often my subscribers share those, though I may well try this week). Check out my article about this.

Facebook 80

Facebook Twitter Google Social Media 80

Biznology

MAY 30, 2017

Then there’s the search for common-ground and possible people-in-common (it’s always easier to connect with someone through friends, colleagues, fans, clients, and confidants). Are you going to dance the light fantastic amongst your connections of LinkedIn ? Finally, there’s the choice of your tools.

Planning 186

Planning PR Cold Calling Webcast 186

Biznology

JULY 9, 2013

While I may well be able to clean the Google search of a slumlord, it’ll end up being more expensive than fixing your properties, I bet, and it’ll also be temporary and volatile. Neither Rome nor reputation was built nor fixed in a day. ” Ha ha ha.

Work Management 80

Work Management Marketing Management Marketing Analytics Tools Budget Programs 80

Biznology

OCTOBER 23, 2018

One of the best things about video interviews is because you can extend your publication’s reach from just the world of Google textual search to the second most important search engine on planet earth (sorry Bing): YouTube.

Disintermediation 126

Disintermediation Ad brokers Communities Youtube 126

Biznology

MAY 29, 2013

This is a classic content marketing play, whereby you provide libraries of case studies, research reports, presentations, archived webinars, blog posts, how-to videos, and all manner of information intended to help visitors learn, and to present yourself as their trusted partner in that task. Help your customers buy. and Canadian resellers.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

DECEMBER 14, 2010

How much of your traffic comes from search engines? What if you walked in tomorrow and all your search traffic dried up? Well, Google changes its search algorithm hundreds of times each year , on average more than once a day. Search has become such a popular marketing channel because almost everyone uses search.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

APRIL 18, 2012

In LinkedIn, they make this explicit, showing you that you are a second- or third-level connection with someone else and they let you introduce yourself through your first level connections. The Bing search engine even shows you search results for products your friends “liked.” Not Facebook friends.

Social Networks 80

Social Networks Network Marketing Facebook Linkedin 80

Biznology

AUGUST 16, 2012

Google includes items from individual social streams into every user’s distinct search results. How can you optimize for multiple different search results when you don’t know what the individual people are looking at? Gmail in the search engine results pages. There have been over 500 google search updates this year.

SEO 80

SEO CAN-SPAM Wikipedia High Quality Lead 80

Biznology

JANUARY 4, 2013

I’m not saying that such knowledge is useless–what I know about how search engines work clearly helps me in search marketing–but it is less important than understanding why customers search and what they are looking for. For example, search keywords are market segments. And they get it.

Internet Marketing 80

Internet Marketing Training Keywords Social Media 80

Biznology

JULY 2, 2013

Are they on Facebook for real or are they really on LinkedIn ? Or maybe while they might not be actually blogging or tweeting or on message boards, perhaps they’re just vanity-searching on Google or keeping track of things said about them on Google Alerts or through a third-party tracking or analytics software.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

DECEMBER 9, 2016

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Would a YouTube tutorial from a designer really help them connect with you? Be innovative and creative.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

AUGUST 14, 2013

We love to hear clients talking about social media, SEO, blogging and email marketing, but too often the conversations we hear center on “doing” social media, for example. But it’s not just the classic LinkedIn vs. Facebook decision. Photo credits: www.mysafetysign.com. This Vine this is all the rage.

Paid Search Agency 80

Paid Search Agency Marketing & Strategy Marketing Strategy Content Marketing 80