Blog Linkedin RSS Tools 
Chris Koch
JANUARY 22, 2010
This is the number of articles or blog posts that mention the product or service measured against the trend in sales. So if you buy that leap of logic, let’s say that blogs are another channel, like PR, in a marketing mix designed to familiarize customers and prospects with our companies and us. Especially on blogs.
Chris Koch
JUNE 26, 2009
When I despair at ever mastering all the social media tools that exist out there, I remind myself (as I hope you will) that at its core social media is all about communication and that marketers are all expert communicators. We’ve already mastered the hardest part; the tools are something that anyone can learn. Pick an RSS tool.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Chris Koch
MARCH 19, 2010
I’d like to create a guide for how to use social media in B2B that does not involve talking about the specific tools—as least not in the top line. It’s also important if we’re going to stop talking so much about the tools and start talking more about what to do with them. Search tools can help you mine that data.
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. The smartest blog comment sounds dumb if the point has already been debated in the comments section.
Chris Koch
AUGUST 3, 2010
When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. After all, the tools themselves are dead simple. The unwritten rule for blogs demands at least a post per week, for example. Contextual.
Expert insights. Personalized for you.
100 
Let's personalize your content