markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

Circle Studio

JUNE 23, 2022

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads. Simply promoting a blog post or white paper on your social channels once isn’t sufficient. eBooks) on your social channels regularly. Optimize your blog posts and landing pages for search engines.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

Thinkers360

MARCH 7, 2024

One click publishing and pre-tagging allows you to share any of your portfolio content items on social media with ease. Expert Tip: We recommend personalizing your public profile URL such as this example from Brian Solis. We also share your content on our web site and in our weekly newsletter. How do you score the leaderboards?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership Ideal Customer Profiles Curation 52

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. Start driving pre-launch traffic to your URL. Share content on social media, Quora, and so on. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

KoMarketing Associates

FEBRUARY 23, 2016

Here are 5 tactics for you to consider: Social Media Engagement. Social media offers a huge opportunity for B2B marketers to connect with their existing database of customers, partners and/or vendors to create awareness and build relationships online. One of the most effective social media platforms to do this is Twitter.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

The Point

FEBRUARY 22, 2010

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

Writing on the Web

JUNE 10, 2010

How Business Owners Can Benefit From LinkedIn’s Features , this week’s featured guest post, by Carol Tice, Make a Living Writing blog. LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town.

Linkedin 100

Linkedin Ideal Customer Profiles Screencast Copywriting 100

Webbiquity

AUGUST 23, 2011

The key is a balanced strategy of search engine optimization (SEO), social media, syndication and guest posting. So where does blog traffic come from, and how does this change over time? Looking at data from the Webbiquity blog, several trends are apparent. Social media is important. Syndication is also helpful.

Traffic 100

Traffic RSS Social Media Social Networks 100

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Enhanced User Engagement Off-page SEO activities, such as social media marketing, encourage user engagement and interaction with your brand.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

NuSpark Consulting

MARCH 3, 2016

Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Consider using a subdomain, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. Write a blog post providing an overview of the white paper.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Buzz Marketing for Technology

JULY 2, 2008

What is LinkedIn? This video will appear on your blog shortly. A practical example of how LinkedIn works. A practical example of how LinkedIn works. Networking. URL: Customize. What is LinkedIn? What Is LinkedIn? LinkedIn Outlook Toolbar. Barack Obama on LinkedIn. LinkedIN - 2.

Youtube 100

Youtube Linkedin Privacy Policies Digg 100

Optinmonster

MAY 11, 2020

The point is that traffic attribution helps you make a more accurate budget of your time, money, and resources. Urchin Tracking Modules (UTMs) are a set of 5 parameters you can use to make any URL uniquely trackable. Here’s how they work: With Google’s free tool, Campaign URL Builder, anyone can create a custom UTM.

Cost Per Click 91

Cost Per Click Cost per Acquisition Marketing Analytics Tools Budget Programs 91

Webbiquity

JUNE 16, 2015

And trying to use content too blatantly to drive sales often backfires. • Blog. Blogs are one of the most effective tools for increasing organic search traffic, and are highly influential with buyers. Yet just 31% of Fortune 500 enterprises now maintain an official blog. • Make email a key component. – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. The benefits of using social media icons. Facebook icons.

Social Media 107

Social Media Media Guidelines Youtube 107

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Better Understand Your Audience.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

NuSpark Consulting

DECEMBER 9, 2012

Store your white paper on a separate page of your site, with an SEO-friendly URL, title, and meta description. Consider using a sub domain for the white paper, and make sure the words in your URL are separated by dashes so Google can read it better. Company Blog. Post portions of the white paper via a series of blog posts.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

SalesIntel

FEBRUARY 27, 2023

They are easy to use without any advanced technical knowledge needed beforehand – simply enter an email address or website URL into the search field and get the desired results. Email finder tools will continue to be an invaluable resource for businesses and individuals in 2023. Spokeo offers basic search results for free.

Tools 52

Tools Work Management Social Networks API 52

accelerate agency

MAY 2, 2020

When it comes to social media you can either love it or hate it, but you certainly can’t ignore it. Customers and clients expect businesses to have a social media presence. Social media marketing is a vital channel for many firms. Far too often businesses view social media marketing and organic SEO as two distinct entities.

Social Media 52

Social Media SEO Media SERP 52

markempa

AUGUST 29, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. In the article, Wegert highlights how some marketers are experimenting with using the Facebook site for proactive marketing and build targeted niche networks and B2B communities. And if not, should you start?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

New North

MAY 8, 2023

Equipped with highly effective and tailored messages, you can use social media, email marketing (more on this later), and various types of digital ads to reach highly targeted segments with high-impact messaging. Their emails are minimal, well-cadenced, and feature new or popular informative blogs with several clear CTA triggers.

Lead Generation 52

Lead Generation Ideal Customer Profiles Sales Qualified Leads Lead Ranking 52

Martech Advisor

JANUARY 24, 2020

The course curriculum covers the basics of blogging and storytelling. You’ll learn how to develop the pillar-cluster model, start guest blogging, repurpose and promote content, and analyze the results. Become a Content Marketer - LinkedIn Learning. Become a Content Strategist - LinkedIn Learning.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Buzz Marketing for Technology

OCTOBER 13, 2008

The Connectbeam Social Computing Blog. A resource and viewpoint from Connectbeam on how social computing is changing the way we work. Blogs of Interest. Network Weaving. TradeVibes blog. This being a blog, and were going to keep things tight. SEO your social profile. Connectbeam.

Enterprise Management 100

Enterprise Management Wiki Web 2.0 Social Networks 100

Hubspot

NOVEMBER 17, 2010

LinkedIn is a great social network for small and large businesses to reach out to relevant prospective customers. LinkedIn Answers in particular allows you to find people publicly stating that they have a specific problem or need that your product or service would solve. Create a New Blog Post in Response to a Question.

Linkedin 28

Linkedin Traffic High Quality Lead Hubspot 28

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. See my earlier post, “Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog.”

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

KoMarketing Associates

MAY 15, 2014

This includes reviewing and understanding the client’s existing marketing collateral (blogs, whitepapers, webinars, etc.) Aggregating Resources. Without a solid repository of resources and an understanding of the client’s industry, creating news that will interest readers will be extremely challenging.

Process 120

Process B2B Guidelines Paid Search Agency 120

Marketing Insider Group

SEPTEMBER 2, 2015

You will create a website, a blog, vlog, design a Facebook page, Tweet about it, Instagram your brand name, and make YouTube videos into the night, but is this enough? But do you want to take that risk and let everything rely solely on social media and online platforms? Watch your network grow. I am referring to public speaking.

Ad Building 100

Ad Building Brand Identity Branding Advertising Agencies 100

Writing on the Web

JULY 9, 2010

Friday’s guest post is by Robert Stretch , author of VA Mortgage Center blog: For business people, few things are more important than reputation. By doing so, Dow Jones’ customers get the privilege of responding to blog posts, news and any mention of DJ in social networks. Blog this on Blogger.

Tips 100

Tips Ning BtoB Digg 100

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Companies that practice blogging get 97% more links to their websites.

Top of Funnel 317

Top of Funnel Paid Search Agency Companies Marketing Automation Services 317

Optinmonster

FEBRUARY 10, 2024

Do you want to learn how to grow your blog, just like the heavy hitters in your niche? With a little know-how, you can transform your blog from an “also-ran” into a champion. Your blog must be mobile-friendly. WebsiteSetup is a fantastic resource that pulls together a bunch of hosting reviews.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

markempa

AUGUST 24, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

MLT Creative

MAY 26, 2010

Put your LinkedIn Account to Work. According to Marketing Profs , LinkedIn is the favored social media tool for B2B marketers. If you're in B2B marketing or sales, you can do so much more with your LinkedIn account than simply look up your B2B marketing contacts. Do market research and gain knowledge with Polls.

Social Media 40

Social Media Linkedin B2B Marketing Social Marketing 40

The Lead Agency

NOVEMBER 15, 2017

Many modern influencers have access to wide audiences through digital channels, such as blogs, webinars and social media. Finding an influencer who regularly shares content relevant to your business and its customers, can be a great resource for your content marketing activities. What is a B2B Influencer?

B2B Marketing 88

B2B Marketing Top of Funnel B2B Planning 88