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Consent and transparency need to be top data privacy concerns for marketers

illumin

Data privacy is critical to successful marketing. User consent and personal privacy are paramount to ethical data collection. With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Is user data privacy prioritized and are users aware of what information is being stored?

Privacy 93
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8 Strategies to Grow Your Business with LinkedIn Stories

Marketing Insider Group

It’s time for LinkedIn to get in on the action. And time to update your LinkedIn Marketing Strategy ! Users in a handful of countries already have access to LinkedIn Stories. Don’t worry, they’ll hit the rest of LinkedIn’s 706+ million users in 200 countries soon enough. What are LinkedIn Stories and How Do They Work?

Linkedin 363
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Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts

Top Rank Marketing

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. percent of overall digital ad spending in the U.S., percent of overall digital ad spending in the U.S.,

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Marketing Trends for 2023: Three Big Ones to Know

Webbiquity

86% say that data privacy regulations have impacted their marketing strategy over the past year. Okay, the report doesn’t actually say that, but it does note that “there are growing data privacy concerns surrounding the use of TikTok in the U.S.” ” Only 29%?! .” ” Only 29%?! ” Strange.

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What’s the Best Alternative to Google Universal Analytics for SMBs?

Webbiquity

UGA, GA4, and Privacy But first, a quick note about privacy. Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. all blog posts) Yes(?)

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11 Indispensable B2B MarTech Solutions Cybersecurity Marketers Actually Use

KoMarketing Associates

From communicating your brands’ identity through pillar page customization to building out blogs, WordPress is a great tool for B2B marketers to tell their story. Since I published my first WordPress post in 2011, I can’t tell you how many blogs I’ve written or websites my various teams have designed.

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You can’t ignore the power that search holds for your business

Biznology

But the truth is, you cannot afford to let another day pass without sending in your social media and search insurance premium. Next, you should become a blogger — or at least develop a process to produce blog content since Google adores blogs and seriously understands the architecture and framework of most blog platforms.

Business 197