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A 20-Point Checklist for B2B Marketing on LinkedIn

KoMarketing Associates

B2B marketing on LinkedIn has come a long way. After years of being seen as “just” a platform for job seekers, it’s become a hub for marketers, sales people, influencers, and even freelancers serving the B2B market. And LinkedIn is good for much more than just job seeking. Not this: [link].

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5 Best Practices When Creating a LinkedIn Company Page

KoMarketing Associates

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. LinkedIn wants companies to fill out their page information.

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How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ). Social Media Advertising.

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Optimize Your LinkedIn Profile With These 10 Key Elements

KoMarketing Associates

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

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A Comprehensive List of Link Building Ideas for B2B Software and Technology Marketers

KoMarketing Associates

Or use a free tool or free trial like social mention , mention.com , or talkwalker to track brand mentions as well. Research opportunities to get your blog posts submitted or syndicated on third-party sites. Use Google Search Console to find the URLs that link to 404 pages on your site. Network through LinkedIn.

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Steps to LinkedIn Marketing Success for B2B Businesses

The Lead Agency

Understanding Social Media and the complex algorithms behind the programs is vital for marketers and business owners who want to succeed online. LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group. While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. Social Media Users.

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