KoMarketing Associates

MAY 6, 2020

Companies can also boost their Facebook event through paid advertising in order to further increase attendance and share the event with target accounts and relevant audiences within their market. For example, LinkedIn engagement was up 76% for work-from-home related content by April of 2020. Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Valasys

MAY 25, 2023

The Ultimate Guide to Creating an Online Marketing Campaign That Drives Conversions: 10 Expert Tips for Success In today’s digital age, creating an online marketing campaign that drives conversions is essential for businesses striving to thrive in the highly competitive online landscape.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

ClearVoice

NOVEMBER 16, 2022

This guide curates the upper echelon of content marketing influencers you can follow to sharpen your B2B content marketing skillset. Here are the top seven content marketing influencers on LinkedIn, Twitter, and other major networks you should follow. Top 7 Content Marketing Influencers to Follow.

Content Marketing 98

Content Marketing Content Social Media Marketing & Strategy 98

KoMarketing Associates

JULY 7, 2015

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. Below are some of the channels and mechanisms B2B online marketers can promote a new product or service to target audiences.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. Ultimately, this is how brands establish themselves as a valuable industry resource. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

SocialPilot

FEBRUARY 6, 2024

Influencer marketing is the bridge to building trust, expanding your reach, and driving conversions like never before. As a marketer or a brand, you understand the power of data, and that’s precisely what this resource offers. Global Spending on influencer marketing has increased to USD $34.08 Twitter Space.

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging? The last two benefits make a guest blogging strategy indispensable to a firm’s SEO performance. Finally, Google your topic and append the term “guest blog.”

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

MARCH 7, 2013

Twitter in particular proved to be the strongest performing platform for generating leads through social media. Optify’s data shows that Twitter contributed to 82% of social media generated leads, beating out Facebook and LinkedIn 9 to 1. Twitter is one solution. Lee Odden (@leeodden). Tom Pick (@TomPick).

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. How to Build a Community on Twitter This post includes an overview of the recommendations and steps for building a community on Twitter presented by Jeremy Victor.

Social Media 100

Social Media Resources Media Web 2.0 100

Writing on the Web

DECEMBER 1, 2010

( Note from Patsi who is on vacation: This week I asked Phyllis Miller to write a guest post on social media resources. And, if you haven’t already, connect with me on LinkedIn …). And this is true whether the professional plans to ever actually make connections on LinkedIn. Why is this LinkedIn profile so important?

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

KoMarketing Associates

JANUARY 2, 2018

As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

OCTOBER 4, 2016

According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. LinkedIn Group Participation. Start by focusing on one or two channels and build out your plan of action as time and resources allow. Blogger Outreach & Communications.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234

KoMarketing Associates

SEPTEMBER 27, 2018

This could include everything from industry-related blogs to third-party publications, trade associations, and industry affiliations. Start with identifying key contacts at the sites you’re targeting, then follow them on Twitter and engage with them on a regular basis. You can also create Tailored Audiences using Twitter usernames.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

JULY 2, 2020

There’s also a perception that most of B2B social media advertising is done on LinkedIn. A great deal of B2B marketers do use LinkedIn ads, for sure. The CMI / Marketing Profs report found that 76% of B2B marketers do advertising on LinkedIn. So how many B2B marketers use LinkedIn ads?

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Repurpose and Bundle Existing Content. Create CTA Banners.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

AUGUST 27, 2019

TripAdvisor has a Twitter account that’s just for their hotel partners that have listings on their site. Not only do they do a great job serving the community of hotel owners and managers that want to connect with them, but they also have a very visually appealing Twitter profile. Custom Images. Interaction With Community.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

Writing on the Web

AUGUST 16, 2011

Your Blog & Facebook, Social Sites" alt=" Say NO to Auto Feeds: Your Blog & Facebook, Social Sites" />. Many people who think they don’t have time for social media use applications that automatically feed their blogs into Facebook, Twitter and LinkedIn. On Twitter hash tags (#) are key.

Facebook 100

Facebook Social Media Tagging Linkedin 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Writing on the Web

JULY 26, 2010

What’s your favorite excuse for not blogging for your business? Here are some that I hear: “I don’t have time to blog.&#. “My clients aren’t surfing the Web reading blogs.&#. Here’s a drawing I made that shows how readers find your blog and become clients. Blog this on Blogger.

Ning 100

Ning Business Digg Buzz 100

illumin

OCTOBER 2, 2023

By understanding the behavior, humor, and language a target audience uses online, marketers can make posts that fit the mold and attract engagement. Marketers should choose which platforms are the best fit for their brand and spend their resources accordingly.

Ad Building 98

Ad Building Marketing & Strategy Best Practices Banner Ads 98

Hinge Marketing

AUGUST 14, 2015

Your professional services firm has a Twitter account. Not only is Twitter inexpensive, but with well over 300 million users on the platform, you can spread awareness about your firm to a very large audience. But without followers, you won’t be reaching your full Twitter potential. Sounds great, right? Want followers?

Twitter 48

Twitter CPA Cost per Acquisition Webinar Metrics 48

KoMarketing Associates

JUNE 30, 2015

The first component is getting people to actually open your link requests and what elements online marketers should consider. But the reality is that savvy online marketers start the communication process weeks, if not months in advance. For Twitter, use private Twitter lists to assemble relevant information streams.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

Hinge Marketing

APRIL 20, 2016

In his book, Kotler on Marketing , Kotler describes the 4 Ps of traditional marketing mix: Product (service), Price, Place, and Promotion. Since then, the marketing mix has changed radically and grown in complexity. Online marketing continues to challenge traditional marketing. The New Marketing Mix.

Marketing Mix 48

Marketing Mix Work Management Marketing Management Online Marketing 48

Exo B2B

OCTOBER 16, 2020

Who has been able to take advantage of next-generation virtual tools such as Zoom, Facebook LIVE, Hopin and others to complement blogs, videos and webinars in quality? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. And that’s just the beginning of his bio.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

KoMarketing Associates

DECEMBER 8, 2021

This activity generally occurs in the discovery phase, when users are looking for resources or solutions. For example, they might spend several minutes watching a demo video, reading a blog post, or reviewing a case study. For example, if a user searches for a key term or question related to your industry and ends up on your site.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Hinge Marketing

MAY 19, 2015

Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. Yet, somehow, despite your best efforts to establish a strong blogging routine, you may find yourself hitting a few common roadblocks. Not sure where to start?

Marketing Management 48

Marketing Management Service Blogger Planning 48

Writing on the Web

MAY 26, 2010

If a blog is the best marketing tool on the planet, then how does it convert readers to clients? What’s the most important thing to remember when you’re writing for your business blog? What’s the most important thing to remember when you’re writing for your business blog? I’m an affiliate.).

Trigger Marketing 100

Trigger Marketing Sales Qualified Leads Trust Marketing Tagging 100

KoMarketing Associates

SEPTEMBER 22, 2021

Why This Stat is Important: This stat shows how content marketers are primarily handling their content strategy, an important trend to follow when building up a content marketing strategy. 2021 B2B Content Marketing Benchmarks, Budgets, and Trends.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

DECEMBER 30, 2013

All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. Here is a look at some of our top performing columns, blog posts, and content marketing assets of the past year. Top B2B Online Marketing News.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

EMagine B2B Blog

JANUARY 24, 2014

With the increase in tables and smart phone sales, responsive design has never been so important for those looking to optimize their online content, which is important in SEO. The options of what you can do on Facebook, Twitter, LinkedIn, and other social media sites expands monthly. With more than 2.6

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

The Marketing Blender

APRIL 5, 2022

The Basics of B2B Digital Marketing. B2B digital marketing is essential for any business-to-business company (B2B) looking to promote its products and services. But where should you begin with digital marketing? This is especially important for backlinks, email marketing, and B2B heavy platforms (like LinkedIn ).

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

KoMarketing Associates

SEPTEMBER 5, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, most marketers (71.1 And the 2017 “ What Works in Online Marketing ” report from AudienceBloom, which looked at 10 different tactics online marketers are using, as well as the ROI they are presenting, found social media 9th most effective.

Social Media 193

Social Media Marketing Budget B2B Thought Leadership Media 193

KoMarketing Associates

SEPTEMBER 9, 2014

and help give you a more complete picture of their online marketing efforts. This is the source code for the KoMarketing blog and in this part of the code I see the site has an SEO plugin enabled. Search “ Do I Need a Blog? ” LinkedIn is also a good place for competitive intelligence. Not familiar with source code?

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

DECEMBER 5, 2018

Within the main body content of an individual web page, like a blog post or article perhaps. As illustrated in a resource from Moz on internal linking, the basic HTML for a hyperlink is as follows: <a href="[link]. Blog Posts and Articles. A web page sitemap. Secondary navigational menus and footer navigation.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

Hinge Marketing

MARCH 2, 2016

And one of the best ways to reach an audience beyond your immediate reach is through guest blogging. There are two main reasons that guest blogging should be part of your content marketing strategy : It increases your firm's visibility and credibility with a wider audience, establishing your sphere. Where are they blogging?

Webinar Metrics 48

Webinar Metrics Peer-to-peer Marketing & Strategy Content 48