Marketing Insider Group

MAY 16, 2023

AI will automate mundane tasks, like generating social media copy from a blog post, not conquer the marketing industry. We are currently in the process of proving (shhh, it’s a secret test) that AI can’t even write blog quality posts that rank for search, let alone create an existential crisis and come after our jobs.

SEO 245

SEO Lead Ranking Content Thought Leadership 245

Hinge Marketing

JULY 6, 2022

Search engine optimization (often just called SEO) is the process of making your online content, such as blog posts and services pages, easy to find through search engines like Google. If you publish educational blog content, use keyword research to make your blogging more strategic. Search Engine Optimization.

Lead Generation 141

Lead Generation Sales Qualified Leads Lead Ranking Lead Scoring 141

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Put a link to your new white paper on your home page.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

BuzzSumo

DECEMBER 17, 2020

Blog post ideas, newsletter or ebook ideas, ideas for courses or whitepapers—we need them all. Business blogs must focus on topics that support the product offering. To support the business, with a profitable blog , content creators take a static subject area and write about it over and over again in (hopefully!)

Marketing & Strategy 145

Marketing & Strategy Marketing Strategy Content Marketing SMB 145

Ledger Bennett

OCTOBER 28, 2020

This White Paper will detail the proven strategy for successful virtual event marketing promotion Ledger Bennett deploy to provide your business a reliable pathway to measurable results. The post White Paper: Crafting Effective Virtual Event Marketing Programs appeared first on Ledger Bennett. In-Event Communication Examples –.

Ideal Customer Profiles 59

Ideal Customer Profiles Budget Programs Event Marketing Paper 59

Scoop.it

FEBRUARY 22, 2024

Internal newsletters sharing company updates, wins, new hires, and upcoming initiatives keep people in the know and make them feel part of something bigger. says, “In our quest to enhance the overall employee experience, we transformed our internal newsletter into a dynamic content marketing platform.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Some 44% of C-suite executives, VPs and department heads who know about podcasts listen to them, according to LinkedIn (and 79% of the US population knows about podcasts). Big in the C-suite. 16% higher engagement.

Advertising Channels 125

Advertising Channels B2B Marketing Planning B2B 125

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. LinkedIn is a great networking tool for building your business or your career.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

Madison Logic

MARCH 26, 2024

An effective multi-channel ABM approach proactively distributes content and messaging across the four channels where buying committee members spend most of their time: connected CTV (CTV), content syndication, display advertisements, and LinkedIn advertisements. Content syndication stands out as another pivotal tactic to drive awareness.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Make sure you have a contemporary, user-friendly website and an active social media presence on essential platforms like LinkedIn and Twitter/X. Go full steam ahead with content creation.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Content Standard

JANUARY 8, 2021

The following eye-catching infographic from Designmatic shows how an infographic can go beyond just conveying information to serve as distributable content in its own right, fit to be featured in a blog, on social media, or other content channels. The Content Standard employs this strategy all the time.

Top of Funnel 125

Top of Funnel ROI Webinar Metrics Marketing Budget 125

Launch Marketing

MAY 24, 2023

Content such as a blog, article or infographic is perfect for this stage. eBooks, white papers, guides and videos are ideal at this stage. If someone is reading a blog, you might want them to download an eBook. Awareness Stage: Prospects in the awareness stage are seeking answers to a problem they are encountering.

B2B Marketing 118

B2B Marketing Marketing & Strategy Marketing Strategy B2B 118

BOP Design

APRIL 24, 2023

When we talk about content, it includes a lot of resources – B2B web pages, blog posts, case studies, sales materials, etc. These types of graphics can be posted to your B2B website in a blog post, as part of a web page, and shared on social media. The options are limitless, so we’ll be giving a summary in this post.

B2B Thought Leadership 83

B2B Thought Leadership B2B Advertising Agencies Paid Search Agency 83

Webbiquity

NOVEMBER 5, 2019

The spread of social media and blogging, radically faster Internet speeds, online video, the rise of influencers, and reliance on mobile devices continues to change the way companies market their products and services. Include a section for white papers, case studies, and videos. White papers. Email newsletters.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

ClearVoice

DECEMBER 18, 2023

You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. Guide your prospects to plenty of resources, like blog posts, industry reports, interactive tools, and forums, that let them progress through the buying process independently.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Parse.ly

JANUARY 19, 2022

One of the best ways is reading and subscribing to trusted industry blogs. Content marketing blogs. SEO and SEM blogs. Social media content marketing blogs. Content marketing blogs. On the blog, you’ll find a wide range of content formats, from white papers and ebooks to podcasts and thought leadership.

Paid Search Agency 52

Paid Search Agency Enterprise Management SEM Content Marketing 52

Webbiquity

AUGUST 22, 2017

Within six months, they had thousands of designers using Campaign Monitor to send newsletters to their clients. For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. Build your own online platform.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

SendX

MAY 18, 2020

Yet while it might lag behind other channels in terms of volume, the quality of a lead from your email list is far higher than a random visitor passing through your blog. Welcome/Thank you Emails This is where you thank your new lead for subscribing or signing up to receive your newsletter.

Promotion 313

Promotion Email Marketing Urgency Marketing Paid Search Agency 313

Scoop.it

OCTOBER 6, 2022

On your LinkedIn home page, look for the “Connections” tab. Once the file is uploaded, you will be able to see the LinkedIn profiles of your contacts. Twitter and LinkedIn are incredibly useful when it comes to building a solid professional network. Struggling to gather eyeballs for your newsletter? Facebook, not so much.

Social Media 84

Social Media Media Marketing & Strategy Business 84

Sharpspring

FEBRUARY 4, 2021

Add a Subscribe Form to Your Blog. Your blog is one of the most useful — and easiest — ways to build your contact list. We suggest including a form and an in-text link in your actual blog content, inviting people to sign up for your newsletter. Strategies to Avoid Buying An Email List. Run Contests Asking for Emails.

Email Marketing 109

Email Marketing Buy Marketing & Strategy Marketing Strategy 109

Convert

JANUARY 24, 2022

Next, we ran a search on: LinkedIn, Twitter, Substack, YouTube, and Medium People talking about #abtesting, #cro, #experimentation, and similar hashtags Consistent speakers in notable CRO events and podcasts, and The people behind CRO agencies with a proven track record. Where he speaks about A/B testing: LinkedIn Medium Twitter.

A/B testing 72

A/B testing Work Management Marketing Management Paid Search Agency 72

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. LinkedIn and cold calling are still effective B2B marketing strategies. Start with LinkedIn if you’re not sure which platform to use. Search Engine Optimization (SEO).

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

SendX

APRIL 1, 2019

It is a list of people who’ve signed up willingly to receive your e-newsletters or any other e-communication you may plan to send them. No one wants to spend time filling out government-level forms to sign up for a newsletter or an update. Apparently, a simple “Submit” or “Register” for the newsletter is not going to cut it.

Ad Building 163

Ad Building Marketing & Strategy Opt-out Opt-in 163

ViewPoint

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. The embedded player code allows anyone reading the blog to also listen to the program.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Contently

APRIL 23, 2020

At every practice, I’d write 1,500 words on the best and worst performers, and send my post to a Giants fan blog. Product is sending a survey, the content team is sending a newsletter, customer marketing is sending a product update, and the sales team is reaching out with a special expansion proposal.

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Martech

MARCH 31, 2023

Training is typically promoted in intranets, internal newsletters and town hall meetings, usually occuring during regular business hours. They typically have websites, newsletters, podcasts and webinars. Common offerings include webinars, white papers, user communities and user conferences. These are worth following.

Work Management 89

Work Management Marketing Management Training Vendors 89

ClearVoice

AUGUST 14, 2023

Blogs and SEO Blogs with good search engine optimization (SEO) make cybersecurity companies easier to find online. Businesses also use blogs to keep up with the latest cyber-attacks and security solutions. Repurposing podcast content into blogs, Instagram videos, or social media posts. Community engagement.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

The Marketing Blender

DECEMBER 16, 2019

Email newsletters also keep existing customers engaged which increases their lifetime value. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. You can share this article using the social icons below and sign up for the Blender newsletter for more insights here.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. Take, for instance, this piece on how to write a white paper. High-performing content published on your blog and social channels can easily be translated into virtual events.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

SendX

JUNE 9, 2021

If done correctly, content marketing can help your business reap evergreen value from a single piece of content like a blog, eBook, white paper, etc. Social Media Marketing Social media consists of several platforms like Facebook, Twitter, Instagram, LinkedIn, Pinterest, and the likes.

Small Business Marketing 420

Small Business Marketing Enterprise Management Marketing Strategy Marketing & Strategy 420

Only B2B

FEBRUARY 1, 2023

It’s not as simple as posting a few blog articles and waiting for the leads to start pouring in, but inbound lead generation may be a terrific method to boost sales for your company. High quality leads can have subscribed to your blog or newsletter, downloaded a white paper or ebook, or filled out a lead capture form on your website.

Lead Generation 117

Lead Generation Paid Content Inbound Marketing Lead Scoring 117

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

ClickZ

AUGUST 16, 2022

You can do this in many formats, from blog posts to infographics, white papers to podcasts, and much more. A few examples of how you can do this include: Newsletters : You can use your company’s newsletter to capture your audience’s email addresses. Join the conversation with us on LinkedIn and Twitter.

Digital Experience Platform 128

Digital Experience Platform Personalization Digital Asset Management Industry CMS 128

Hinge Marketing

MAY 23, 2016

While the style of interaction may vary greatly from Twitter to LinkedIn to Facebook, it is still about making the right connections with the right people. 8) White Papers or e-Books. One of the most common online lead generating techniques, white papers can establish credibility and generate qualified leads. 9) E-newsletter.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100

NuSpark Consulting

AUGUST 23, 2012

Do You Have a Corporate Blog? . There are numerous benefits to blog as a company. If managed right, blogging will drive website traffic, expose your thoughts to prospects, and contribute to conversions. So I decided to do a blog post on blogs! Blogs are an ideal medium for fresh content.

Lead Scoring 100

Lead Scoring Lead Ranking Lead Generation Long Tail Marketing 100