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Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.

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Why You Need LinkedIn Ads as a B2B Marketer in 2023

Launch Marketing

79% of B2B marketers said they saw the best results using LinkedIn for their paid advertising, making it the most used and successful platform for social media advertising. LinkedIn is here to stay and should be strongly considered as an option for your organization.

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Elevate B2B Marketing News Weekly Roundup: B2B Ecosystem Marketing, Growing Ad Markets, & LinkedIn Learning Expands

Top Rank Marketing

MarketingCharts LinkedIn Tests New AI-Based Learning Elements In-Stream Microsoft-owned LinkedIn (client) has expanded its use of AI within its LinkedIn Learning offering, using the technology to provide additional insight for users on the professional social platform seeking to learn new skills or hone existing one, LinkedIn recently announced.

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

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What is Marketing Automation and How Can It Support Your Lead Generation Efforts?

Launch Marketing

Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. One way to navigate these obstacles is by using marketing automation tools. What is marketing automation? What is marketing automation?

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Reaching the Peak of LinkedIn Ad ROI With Bizible

Adobe Experience Cloud Blog

Namely, B2B advertising leader LinkedIn and the #1 B2B marketing attribution application, Bizible. Marketers have never been in a better position to break through the clouds and step onto their own summit of marketing mastery. LinkedIn Ads have proven to be a powerful tool for B2B marketers.

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The Guide To Social Media Marketing Automation

Webbiquity

So if your target market includes teenagers, for instance, you should probably be active on Instagram. Besides mainstream sites like Facebook, Instagram, LinkedIn, and Twitter, there are also niche social media platforms that target specific industries. Let’s take the example of an online store selling custom made shoes.