Customer Experience Matrix

DECEMBER 8, 2011

I recently took a quick tour of vendor sites to see what social features they’re offering. I need to stress that I’ve only credited vendors for features they list on their site. So marketing automation vendors are understandably eager to support it in their systems. Results are summarized in the table below.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Customer Experience Matrix

JUNE 2, 2009

This lets people easily send a Tweet, post to a Facebook wall or create a LinkedIn article that points to the original content. The company’s main product, Profiler, extracts names, titles, email addresses and telephone numbers from a specified Web site. CRM vendor RightNow offers something similar under the label of Cloud Links. -

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Marketing Automation Services Marketing Management 120

NuSpark Consulting

DECEMBER 18, 2011

There are two classifications of this type of technology: Website ID: Tracking which firms or IP addresses visit your site. How it Works: When someone visits your site, a javascript tracking code shoots a cookie to the user’s computer. Here’s an example of Loopfuse Marketing Automation. So What Can You Do With This?

Lead Generation 100

Lead Generation Reachforce Lead Scoring Lead Ranking 100

Hubspot

MARCH 13, 2012

From the results of its Marketing Automation Survey last year, Loopfuse released some interesting data about the adoption of advanced marketing automation features. Launching a blog or increasing the frequency at which you currently publish to it is the best way to do this. The Solution. The Solution. Social Media Monitoring.

Top of Funnel 28

Top of Funnel Marketing Automation Services Marketing Automation Features 28

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Matthew Quinlan , VP Field Operations, Loopfuse.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t. Depending on the day, it’s either the #1 or #2 most-visited site on the web. 8217; On Linkedin. Most are blog posts, but I’ve also included some eBooks. SEO vs. What’s Up, Blog? Is this how you greet your blog?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40