Marketing Interactions

OCTOBER 8, 2020

He posted about his view on LinkedIn and stirred up quite a conversation.). Originally published on Modus blog. Jay Baer , founder of Convince and Convert, agrees: “Sales reps need to know that buyers will get educated before they spend money, period. Sales has the opportunity to DO that education via content…”. (He

Buy 77

Buy B2B Peer-to-peer Work Management 77

Marketing Interactions

JUNE 23, 2017

Do a search on LinkedIn for profiles that match your B2B buyer persona’s definition. The level of activity on LinkedIn – shares, posts written, things they’ve liked, etc. Remember to review industry portals, related thought leader blogs, and job listings. Don’t overlook competitor websites, blogs, and social media accounts.

Buyer Personas 74

Buyer Personas Enterprise Management B2B Marketing Marketing Strategy 74

Marketing Interactions

AUGUST 15, 2021

I read an interesting exchange on LinkedIn recently. What I mean by this is that if the “lead” is reading your blog content but not looking at your product or solution pages or Why Us? How does your lead score show the same trend in growth as the contact’s intent score? Or the account score? Are they in the same sphere?

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

JULY 5, 2021

Or you’re scrolling through your LinkedIn feed, and something catches your attention. Believe me, if the information is garbage, you’ll be hitting that back button in short order, without caring if it’s an infographic, video, or a blog post. Did they subscribe to your blog? I’m guessing never. A Focus on Format is a Siloed View.

Relevance 140

Relevance Top of Funnel B2B Content 140