Everything Technology Marketing

APRIL 4, 2011

The purpose of content marketing is to engage B2B buyers with compelling content (in the form of webcasts, videos, eBooks, white papers, blog posts, etc) to educate, inform, entertain, and guide them through each step in the buying cycle. I will also share sneak previews of the survey results on this blog.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

JANUARY 31, 2012

As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Thank you for following and contributing to this blog. Happy New Year! It is time again for our annual B2B Marketing "predictions".

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JANUARY 27, 2011

To get an answer, I conducted a quick survey among the 17,000+ members of the B2B marketing community on LinkedIn. But which books should be in the top-10 list of "must read" marketing books?

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Word of Mouth Emarketing Cross-Selling Funnel Advertising 100

Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. John Cook’s comment to the blog post got straight to the point: "How do you accomplish this”?

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Everything Technology Marketing

JANUARY 1, 2011

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Thank you for following and contributing to this blog.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Scoring 100

Everything Technology Marketing

NOVEMBER 16, 2010

The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. The survey generated over 270 responses from B2B marketers - and the results are in! What is your experience with social media in B2B?

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100