Crimson Marketing

SEPTEMBER 17, 2013

Sometimes LinkedIn gets put on the backburner, with more focus allotted to other social media networks like Facebook and Twitter. But when it comes to B2B marketing LinkedIn can be your most valuable resource. No other social platform allows you to find leads, share content and drive traffic as effectively as LinkedIn.

Linkedin 100

Linkedin Advertising Agencies Marketing Mix Social Media 100

Crimson Marketing

OCTOBER 29, 2015

57% of #B2B marketers rank blogs as the most important content type they create #blogging Click To Tweet. Facebook, Twitter, and LinkedIn: “ Facebook, Twitter, and LinkedIn are social media’s big three. SnapChat Live Stories) that marketers can use to start conversations about their brands. . ” 13.

Trends 100

Trends Planning Mobile Advertising Verticals 100

Crimson Marketing

JANUARY 3, 2014

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media. The thing is, so do your buyers.

Social Marketing 100

Social Marketing Marketo Social Networks Network Marketing 100

Crimson Marketing

JANUARY 14, 2014

B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Getting results will dominate social marketing. This will mean turning “engagement” into lead generation and an investment in social selling. Because that’s where they will see results.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Crimson Marketing

AUGUST 4, 2015

Engagement – Engage potential customers on social media, a blog, or your company website. For instance, LinkedIn ads let you target buyers based on job function, seniority, industry, and geography, so you don’t waste money or effort spreading blanket messages to audiences outside your target market. Image: Courtesy of Photobucket.

B2B Marketing 100

B2B Marketing B2B Thought Leadership Top of Funnel Funnel Advertising 100

Crimson Marketing

DECEMBER 18, 2013

43% of marketers have found a customer via LinkedIn in 2013. B2B companies that blog generate 67% more leads than those that don’t. Inbound marketing delivers 54% more leads than traditional outbound marketing. 52% of marketers have found a customer via Facebook in this year.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Crimson Marketing

AUGUST 26, 2013

It could be a blog post, or a presentation, or an article, but it’s usually only one of those things, rather than all of them. For example, you might be producing the content for a blog post related to a product launch. Marketing can help the thought leader develop the blog post. But the next step is to repurpose that blog post.

Webinar Metrics 100

Webinar Metrics Marketing & Strategy B2B Thought Leadership Thought Leadership 100