Chris Koch

MAY 21, 2010

See, what I think Twitter understands that Facebook and LinkedIn and all of the other permission-based networks don’t is that the key is in the interaction, not in the information. But that is how we’re introduced to each other on Facebook and LinkedIn. The key is the interaction—not the information. What do you think?

Privacy 100

Privacy B2B Marketing Lead Ranking B2B 100

Chris Koch

JANUARY 21, 2011

It has made those little pictures and bios at the end of white papers seem inadequate when compared to the wealth of information we can see about people on such social media channels as LinkedIn and Twitter. Stats show that just 23% of the Fortune 1000 has corporate blogs —not exactly overwhelming. All of the best blogs are personal.

Social Media 100

Social Media Budget Programs Paper Stats 100

Chris Koch

AUGUST 5, 2011

Lots of big graphics and calls to action around the above mentioned swag and charitable causes, but I’ve never seen anything in the way of substantive discussion that anyone would mistake for thought leadership, as you would on say, a good blog post by a subject matter expert. The like button is a blunt instrument.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Chris Koch

JANUARY 8, 2010

Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. Here are the key elements of learning networks: Create an internal learning network. If learning is the objective, the rest falls into place.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Chris Koch

OCTOBER 30, 2009

However, CEOs did show a specific preference for the range of social networking sites—LinkedIn, Facebook, and Plaxo—over Twitter or blogs. Another surprise was that the big shots use all of the different social media tools pretty evenly. Use Social Media to Drive Peer Connections.

Social Media 100

Social Media Peer-to-peer Enterprise Management Media 100

Chris Koch

AUGUST 23, 2011

The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. Gone are those annoying blogs from the early days that just posted links to other stuff. In this sense, G+ looks more like the blogging platform Tumblr. And we all know how Tumblr has taken off, right?

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

AUGUST 23, 2011

The reason that blogs are so popular (and the cornerstone for social media in B2B social media marketing) is that they are long. Gone are those annoying blogs from the early days that just posted links to other stuff. In this sense, G+ looks more like the blogging platform Tumblr. And we all know how Tumblr has taken off, right?

Social Media 100

Social Media Media Social Networks B2B Thought Leadership 100

Chris Koch

JULY 10, 2009

in their marketing—fewer than 35% of marketers in our survey have been using blogs or podcasts for more than one year, and just 3% have been using social media (LinkedIn, Twitter, Facebook, etc.) Another great example of the aggregation blog strategy that I was talking about. for at least that long.

Web 2.0 100

Web 2.0 B2B Thought Leadership Ideal Customer Profiles Thought Leadership 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. It’s okay to link to news items or interesting blog posts, but chances are that many others have already done the same thing. Contextual. Responsive.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

AUGUST 3, 2010

When people ask about how to use social media tools like Twitter, LinkedIn, or Facebook, I suspect that they are really asking about how they should sound in those tools. Blog comments, for example, should all receive a response from the blogger, even if it’s just one message thanking everyone for their time and good thoughts.

Social Media 100

Social Media Media B2B Thought Leadership Peer-to-peer 100

Chris Koch

DECEMBER 28, 2010

Unless you are selling products, and inexpensive ones at that, it is impossible to track a tweet or a blog post directly to a sale. The most influential people in social media will be those who can combine large followings with diverse groups of followers who themselves also have many diverse followers. Social media has ROI.

Planning 100

Planning Work Management Paid Search Agency B2B Thought Leadership 100

Chris Koch

NOVEMBER 20, 2009

For example, a Forbes/Google survey of 354 top executives found that more than 50% of executives under 40 maintain a work-related blog, Twitter their thoughts, and visit online social networks frequently. However, age trumps rank in terms of social media usage. By October, the percentages were 70 and 79, respectively.

Social Media 100

Social Media Social Marketing B2B Marketing Work Management 100