ANNUITAS

JULY 16, 2015

According to a 2015 blog post by Forrester analyst, Lori Wizdo , B2B Buyer Journey Mapping Basics , 74% of buyers report conducting half of their research online before buying offline. Indicated interest via social media (question via LinkedIn group, Facebook, Twitter, etc.). Does that warrant a call?

Buyer's Journey 100

Buyer's Journey Customer Satisfaction Buyer Intent Forrester 100

ANNUITAS

APRIL 14, 2015

LinkedIn just acquired Lynda.com in a great move to begin to help folks better develop those skills that they want to be endorsed for in their profiles. Blog education Kahn Academy marketing skills Marketo' By it’s very nature, user conferences like this have tracks dedicated to education and professional development.

Marketo 100

Marketo Class Training Budget Programs 100

ANNUITAS

JUNE 9, 2015

My first memorable exposure to The Stack was at a small conference in San Francisco hosted by Bizo (which was shortly thereafter acquired by LinkedIn). As I wrote in the blog post People, Process and Content … Then Technology , technology is not the beginning of the strategy, it’s a tool that supports your strategy.

Marketing Automation Services 100

Marketing Automation Services Case Study Case Studies Conference 100

ANNUITAS

MAY 6, 2014

You probably already know by the volume of recruiters contacting you on LinkedIn that there is a shortage of talented marketing professionals. Blog B2B Marketing Demand Generation Demand Generation Strategy onboarding skills gap talent management' So finding, developing and holding on to your marketing talent should be a top priority.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Work Management Marketing Management 100

ANNUITAS

JUNE 26, 2014

Connect with them on LinkedIn in advance of the show. Blog B2B events Demand Generation industry events networking Social media' Save time (and avoid the post-event email avalanche) by doing a little pre-event research on whose solutions or services might solve some of your pains or serve your priorities.

Peer-to-peer 100

Peer-to-peer Demand Generation Agencies Demand Generation Conference 100

ANNUITAS

APRIL 12, 2016

Events and technologies focused on ABM are springing up, and my feeds and inbox are peppered with success stories, blog posts and sales pitches. This post first ran March 31, 2016 in LinkedIn. Account-Based Marketing (ABM) is experiencing a bit of a renaissance right now. I’m just saying that you need to master the fundamentals first.

Account Based Marketing 100

Account Based Marketing Work Management Paid Search Agency Marketing Automation Services 100

ANNUITAS

JUNE 23, 2016

Create a short survey to assess their challenges, post a quiz on LinkedIn, call them or schedule a brief in-person meeting while at an event to get their answers. Ask them what they want. Ask them what pains them or what their challenges are. And get creative in how you ask them.

Buyer Personas 124

Buyer Personas Demand Generation Content Advertising Benchmark 124

ANNUITAS

NOVEMBER 3, 2015

Don’t create new content to post on LinkedIn because you want something on that channel. Define what the new piece of content is to be used for (Engage, Nurture or Convert) and how it should perform before looking to create more than what you have planned. That is a not a goal, that is about distribution and they are very different things.

Demand Generation 100

Demand Generation Distribution Rules Demand 100

ANNUITAS

AUGUST 4, 2015

Maybe they learn of best practices from LinkedIn groups or narrow their selection sets via vendor web sites. Things happen, people are busy and re-delivery of the same content will only get you so far. At different stages of the buying cycle, buyers look to different sources for information.

Content Marketing 100

Content Marketing Buyer Personas Buying Cycle Demand Generation 100

ANNUITAS

JULY 14, 2016

To be clear, sending a cold email or worse yet, connecting on LinkedIn for the sole purpose of sending a pitch, are both disruptive, and ineffective. While every once in awhile this may lead to finding that elusive needle in a haystack, it is simply not an effective way to try and engage prospects.

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation Agencies B2B Sales 100

ANNUITAS

AUGUST 11, 2015

Follow Michael on Twitter ( @BrennerMichael ), LinkedIn , Facebook and Google+ and Subscribe to B2B Marketing Isider by email.

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

FEBRUARY 4, 2016

It is time to revamp your resume, clean up your LinkedIn and Social sites, and start looking for that summer internship. For the students out there…with summer slowly approaching, you know what time it is.

Peer-to-peer 100

Peer-to-peer Marketing Automation Services Paid Search Agency Case Study 100

ANNUITAS

JULY 30, 2015

To find a user group near you, just check out the various communities via the provider sites or even LinkedIn groups. Look to user groups as an essential resource – and they are across the globe and free. Groups typically meet each quarter and focus on a different topic each meeting.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Lead Ranking Automation 100

ANNUITAS

MARCH 29, 2016

The professors are knowledgeable, the lectures are in-depth, the projects are relevant, and best of all it’s free (unless you want to pay for the certification of completion for your LinkedIn page). A Bright Future Ahead-. The above barely scratches the surface of what R can do.

De-duplication 70

De-duplication Statistics Blogger Course 70