Marketing Insider Group

APRIL 2, 2024

Canonical URLs and Handling Duplicate Content Duplicate content can confuse search engines, making them wonder which version of a page to show in search results. Canonical URLs are the solution. Website Architecture and Internal Linking Think of your website’s architecture as the blueprint of a house.

SEO 161

SEO Eye-Tracking Lead Scoring Lead Ranking 161

Envy

JULY 13, 2022

Most of us in the content industry have written a fair few blogs, some have flopped and some have hit the jackpot. They're your main breadwinners and a select percentage, the elite, bring a large proportion of traffic to your blog. It really sucks to see your blogs dropping in traffic, but all is not lost. So what did we do?

Case Study 117

Case Study Case Studies Lead Scoring Lead Ranking 117

Marketing Insider Group

AUGUST 28, 2023

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. This means analyzing FAQs about your industry or product, which you can then address through relevant articles or blog posts. Are their menus intuitive?

SEO 207

SEO Lead Ranking Lead Scoring SERP 207

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. And are we increasingly turning to artificial intelligence (the ChatGPTs of this world) to write our blog posts, as a way of wasting less time, making our lives easier, taking shortcuts? Create internal and external links to other relevant content.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Webbiquity

DECEMBER 9, 2020

Just enter the URL of the website to get a detailed analysis. There are many free tools you can use to identify broken links, missing pages, and other site errors. It helps to analyze links on a page-by-page basis. Improve internal links: Internal links redirect users to related content on other pages on your website.

SEO 272

SEO Traffic Tips SERP 272

SmartBug Media

SEPTEMBER 7, 2022

If you’ve done inbound marketing for any length of time, chances are your organization has written some blog posts. Before you start making changes to your old blog posts, you need to know which keywords you’re targeting with the changes. Now, knowing what you’d like to rank for, let’s move on to look at your historical blog posts.

Optimization 98

Optimization Keywords Traffic Tagging 98

Act-On

SEPTEMBER 26, 2023

Link building. And since big search engines – such as Google – frown on “link building” strategies, we like to focus on link earning. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered Link building is typically associated with shady practices. Review links from domain names ending in.edu and.gov.

SME 141

SME FAQ Domain Link Building 141

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Content assets to link (with URLs).

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Martech

OCTOBER 11, 2023

Become a recognized expert in your field The idea : A well-maintained blog full of original and valuable content can serve as a platform for showcasing your expertise, making it more likely that AI tools will point to your content. This makes your blog a long-term investment in your visibility in AI search results.

Marketing AI 124

Marketing AI SEO Thought Leadership Search Marketing 124

Marketing Insider Group

FEBRUARY 22, 2021

If you try, Google will notice, and you won’t earn the rankings you want on any URL. Rank well for a few blogs, earn the traffic from them, and Google will be more likely to include more of your URLs in the results for higher competition keywords. On that note, avoid linking to low-quality sites on your own page too.).

Domain 335

Domain Long Tail Marketing Content Keywords 335

ClearVoice

JUNE 6, 2022

Congratulations on working consistently on your blog — but are your posts getting you the most traction for all that hard work? There are many benefits to having a library of posts on your blog, including greater trust with your audience and increased search engine rankings. blogging Click To Tweet. Check for any broken links.

SEO 98

SEO Ad Frequency Eye-Tracking Keywords 98

Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? If you’re like me, and you’ve been blogging for a number of years, chances are some of your links may no longer work. This guest post, from Susan Boggs, offers tips for successful bloggers and blogs on how to find and correct broken links. Ah, yes, nirvana.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Outgrow

DECEMBER 6, 2022

For each interactive content piece you create, you can now find social media channel-specific, non-editable launch links. . With the help of these launch links, you can promote the same content through multiple campaigns. The post Outgrow Product Update Blog- October 2022 [20+ Outstanding Features] appeared first on Outgrow.

Outgrow 98

Outgrow Features Product Lead Ranking 98

Marketing Insider Group

JANUARY 2, 2024

Link Building and Networking Cultivate relationships within the industry to earn backlinks and enhance domain authority. The algorithm makes the assumption that a website with lots of links and traffic coming from other websites that already have authority is a good sign. Backlinks are a huge authority signal for Google.

SEO 245

SEO B2B Work Management Long Tail Marketing 245

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? Can you add one or two of those topics to your blog post? Have You Linked Internally to Other Pieces of Related Content?

Lead Ranking 62

Lead Ranking Lead Scoring Keywords Paid Search Agency 62

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. To start, you'll need to diversify your blog promotion strategy so you can get traffic from several sources. We've all been there. Quuu Promote.

Promotion 90

Promotion Aggregators Advertising Mediums Youtube 90

ClearVoice

SEPTEMBER 29, 2022

That’s why it’s essential to learn how to get your blog to rank on google — preferably in the top ten results. Ranking your blog on Google’s first page can seem daunting, but it doesn’t have to be. In this blog post, we will go over the steps you need to take to compete for those top spots.

Lead Ranking 52

Lead Ranking Lead Scoring Long Tail Marketing FAQ 52

Launch Marketing

OCTOBER 18, 2023

Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured. Images: Whether it is a header image or an image on a blog, check that these are rendering. A content calendar should include: Type of content (blog, article, eBook, etc.)

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Top Rank Marketing

OCTOBER 19, 2023

While reducing URLs may not be feasible for everyone, the ability to connect content cohesively is vital. By bridging the gaps, content teams can showcase their worth, irrespective of the volume of URLs they manage. However, URLs are often political. While content too can be, it’s typically to a lesser degree.

ROI 115

ROI B2B Work Management Guidelines 115

DAGMAR Marketing

JANUARY 22, 2024

1- URL Changes Even small URL changes = a brand new URL! If a URL for a page is currently indexed and it gets changed to a new URL, a 301 redirect must be put in from the /old-url/ to the /new-url/. It’s not uncommon for these small changes to be overlooked or not realized as a URL change.

SEO 52

SEO Marketing Websites Lead Ranking Lead Scoring 52

Biznology

JANUARY 9, 2018

First, I overrule the URL slug that is automatically-generated by WordPress–things-optimize-google-search-engine- discoverability –and replace it literally, things-i-do-to-optimize-for-google-search-engine-discoverability: I make sure I re-label each and every image descriptively.

Optimization 209

Optimization Google Tagging Blogger 209

seo.co

JANUARY 25, 2023

For any number of reasons, a broken link will typically direct the user to a 404 error page that says something to the effect of, Oops! Internally, broken links can have a negative impact on your site visitors’ collective experience. If you have broken links on your website, they need to be cleaned up, replaced, and/or revitalized.

Link Building 98

Link Building SEO Ad Building Domain 98

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. There are a couple ways to view just blog traffic.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Top Rank Marketing

DECEMBER 27, 2023

.” — Art Allen @punsultant Click To Tweet #2: Create an SEO strategy Your SEO strategy plan should be detailed, action-oriented, and made up of every element that impacts how your website ranks: content creation, technical optimization, and link-building. The easiest way to get links pointed to your content is to create them yourself.

Process 105

Process SEO B2B Marketing Lead Ranking 105

Hubspot

FEBRUARY 4, 2020

Almost every time I read a blog post on a website, I see a button somewhere on the page, giving me the choice to pin the post. This got me thinking, "Why exactly is Pinterest so closely tied to blogging?". Users create boards to save things like blogs, inspirational quotes, home decor ideas, and future purchases.

Hubspot 99

Hubspot Buyer Personas Keywords Traffic 99

SmartBug Media

DECEMBER 19, 2022

Keyword cannibalization happens when you have multiple pages or blog posts on your site that target the same keyword. Anchor text is the hyperlinked text that allows you to internally link to content within a website. For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them.

Lead Ranking 98

Lead Ranking Lead Scoring SEO Domain 98

Top Rank Marketing

OCTOBER 30, 2023

This includes optimizing content, headings, meta tags, and URLs. Backlinks: Also known as inbound links, these are links from other websites that point to your website. Canonical URL: The preferred version of a web page that search engines should consider as the main source of content when there are multiple similar versions.

Search Marketing 117

Search Marketing SEO Mobile Advertising Long Tail Marketing 117

Huptech Web

SEPTEMBER 22, 2023

Running a marketing campaign, you want to know which ads or links bring you the most customers. In this blog, we’ll make dynamic UTM parameters easy to understand. UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts.

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

RebelMouse

OCTOBER 19, 2023

At RebelMouse, we encourage our clients to do these same things, whether it’s staying up to date on something with a live blog , adding relevant updates to existing posts, or making sure related articles are internally linked properly. Editors can update the URL, meta description, and so on to optimize around those keywords.

Google 96

Google Keywords FAQ Custom Publishing 96

seo.co

FEBRUARY 1, 2023

Images, videos, descriptions, contact information, links and posts are all important to finishing your listing. The links, title tags, anchor text, in-text keywords and meta descriptions should offer city and state keywords that relate to any of the service areas that are within your physical location’s reach.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

seo.co

AUGUST 15, 2022

XML sitemaps have been around for a while, and are still an important source for search engine spiders to find URLs. Create more internal links. Creating internal links helps search engines find and crawl more of your web pages. Create a consistent URL structure. Does your URL structure make logical sense?

SEO 105

SEO De-duplication Domain SERP 105

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Martech

APRIL 18, 2024

So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. So, where did all these people discover the relatively long URLs for the plethora of landing pages? Words matter. Complete a tutorial.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

DAGMAR Marketing

JANUARY 5, 2022

UTM strings are tags or add-ons you put at the end of URLs you want to track. When someone clicks on a URL with a proper UTM string, this event is recorded in your Analytics account. The simplest way to create an effective UTM is to use Google’s free URL builder. Website URL: Copy and paste the URL you want to track.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

Brightedge

JUNE 16, 2020

Every time you visit a website, such as this blog page, your device sends a request for that page. Maybe you Googled “HTTP status codes” and clicked the link to this article. 3xx Redirection - You requested one URL and the server provided an alternative address for your browser to request instead. What is an HTTP status code?

Wikipedia 103

Wikipedia SEO Click Rate Google 103

Conductor

NOVEMBER 30, 2021

Whatever it is, there needs to be a link to it for you to find it. To visit a website, at some point, a link existed pointing to the page you’re looking to navigate to. Or you might get a direct link from an external source, like from a friend’s email. Linking is what allows us to reach our digital destination.

Lead Scoring 105

Lead Scoring Lead Ranking SEO Keywords 105

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. High inbound links: Search engines like Google look at inbound links as a signal of quality and authority. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115