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How to Make a Splash with a New-to-the-World Website

Webbiquity

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Fresh Content Google loves fresh content. Sites like Inc., Here’s a great example.

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Email marketing 101: The five basics

Martech

adam.smith@google.com john.doe@salesforce.com no-reply@google.com hello@salesforce.com Ensure a professional signature Your signature is your digital business card, so make sure it reflects your brand and personality positively. You can even provide the link to your website. In the worst case — in the spam folder.

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Link Building vs. Guest Blogging: A Comprehensive Guide

ClearVoice

One good way to ensure this happens is to rank on a Google Search Engine Results Page or SERP using link-building strategies. Meanwhile, the basis of a solid, functional off-page SEO plan should include link-building endeavors and guest-posting pursuits. Link building: The off-page SEO strategy foundation. Click To Tweet.

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10 reasons why email is more important than ever

Martech

And email with signatures can be a great way to add a personal touch. If you’re new to email signatures, you may be wondering what they are and why your brand needs them. And if you use corporate signatures already, you may not be getting the most out of them right now. Email signatures are not new.

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4 Unconventional Ways to Promote Blog Content on Social Media

Content Marketing Institute

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Use @Facebook Live to promote your latest #blog post.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

Here are some options for your homepage: Publish customer testimonials that link to more extensive case studies. Here’s my dedicated case studies page, where I highlight companies I work with and clients I’ve served – with links to specific case studies. Add to Your Blog. Equip Your Sales and Marketing Teams. Source: Wyzowl.

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HubSpot’s June 2023 releases: The manager’s guide

Martech

Creating SEO-optimized page titles, post titles, and meta descriptions for blogs, website pages, and landing pages. Generating outlines, introductions, and conclusions for blogs, websites, landing pages, knowledge base articles, and marketing email. It required using HubSpot’s e-signature tool. Watch a video to learn more.