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Decoding California’s Privacy Changes: 5 Must-Read Updates for Digital Marketers

Choozle

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Here at Choozle, we’re privileged to have Ben Isaacson as our Fractional Privacy Officer.

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FTC & its Do Not Track List: Themes and Terminology

Adobe Experience Cloud Blog

by Josh Aberant In this privacy blog series , we’ve been reviewing the trends and changes happening in US privacy within online marketing and business. One of the biggest recent announcements was, of course, the FTC’s privacy report “Protecting Consumer Privacy in an Era of Rapid Change”.

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How to Ensure Accurate Results from your A/B Tests Despite Apple’s ITP

Convert

The lack of transparency regarding who could access the information made it difficult to know if companies were using this responsibly or not. When UTM parameters are lost, there’s no way to link conversion to a specific channel or source, rendering your analytics meaningless. Let’s take two examples.

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Are You Still Content Marketing Like It’s 2018?

Content Marketing Institute

Things are changing fast and it can be hard to differentiate while maintaining a sense of trust with your audience. Use structured data, site links, and rich snippets to help Google provide the right answer people are searching for. Not only that, but your site provides several links to more resources about top technology trends.

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Foundations of Data Privacy in Email Marketing

Litmus

Email marketers use tools that rely on data—like segmentation and dynamic content—and with the growing demand for personalization , it’s important to be up to speed on the latest data privacy regulations in order to foster (and uphold) brand trust. More importantly, it helps build trust in their brand.

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