ViewPoint

JANUARY 22, 2016

This is the third in a series of three blogs about what experts feel companies did well in 2015 and what they would do better in 2016. I hope you have enjoyed these three blogs and best wishes for 2016! The panelists include: Ardath Albee – Marketing Interactions. Miles Austin – Fill the Funnel, Inc. Matt Heinz – Heinz Marketing.

Top of Funnel 149

Top of Funnel Work Management PointClear B2B Thought Leadership 149

ViewPoint

MARCH 6, 2014

Following in 2nd through 7th place are paid search, email, branded communities and word-of mouth (tied), branded blogs, and online display advertising. Some of it is branding, such as blogging and YouTube. 1 in providing the greatest business value to companies. Some of it is direct marketing, such as email, display, and PPC search.

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Paid Content Social Media Customer Surveys Paid Search Agency 120

ViewPoint

OCTOBER 29, 2013

He admits the remark was akin to “link bait” and he hoped it would be inflammatory enough to drive traffic. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media.

Ideal Customer Profiles 120

Ideal Customer Profiles Cold Calling Fulfillment Linkedin 120

ViewPoint

MARCH 24, 2015

Naturally, I followed up to “meet” Mike via email and asked him if I could share his tips with my blog audience. Web: [link]. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. To my great delight (and yours), he graciously agreed to this request. Simplified.: Twitter: @mike_weinberg.

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

ViewPoint

AUGUST 30, 2012

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Social Media: Table Stakes and the Challenges Linking to ROI. Then we get to sell them.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

ViewPoint

AUGUST 14, 2013

Have you written a new blog post? Then go on Twitter and post a link to your review, which will likely get picked up by that book’s publishing house. Leveraging social media is a familiar tactic for individuals. Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ?

Social Media 120

Social Media Media Cross-Selling Salesforce.com 120

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. This first blog is about the difference between inbound and outbound marketing results and the proverb or expression “Kill not the goose that lays the golden eggs.”. greater than “cold” outbound prospecting and nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

ViewPoint

AUGUST 16, 2012

Below, you can read highlights from our discussion or use the links to start the interview from different parts of the conversation. Please use the links below to listen to the audio.). Dave’s Blog: partnersinexcellenceblog.com. Due to technical difficulties we were unable to capture live video of this interview. Stay Tuned.

Budget Programs 120

Budget Programs Work Management Marketing Management Sales Cycle 120

ViewPoint

DECEMBER 18, 2012

In addition, he is author of The Sales Blog , where he writes about sales and selling, sales management, the sales process, and what it takes to succeed. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Stay Tuned.

Lead Ranking 120

Lead Ranking Work Management Business Marketing Management 120

ViewPoint

MARCH 2, 2011

He blogs at [link]. Blogging, engaging, listening to customers on Facebook or Twitter. ” You're tweeting, blogging, posting updates on Facebook. Follow customers into social spaces. It's a smart idea. But incomplete without a means to capture demand and convert it to sales. Or are you truly interacting?

Sales Management 120

Sales Management Social Media Work Management Process 120

ViewPoint

NOVEMBER 27, 2012

In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." For instance, the key to creating “content (blogs, videos, etc.) Sometimes those people are us! So after all these years what have we learned?

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Linkedin Work Management Peer-to-peer Marketing Management 120

ViewPoint

NOVEMBER 8, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. So I think that is the purpose of the blog—to really stimulate thinking and to learn from each other. The New Selling Landscape Calls for a New Sales Map. On Sharing Perspectives and Learning from Each Other.

Demand 120

Demand RFP Work Management Buying Cycle 120

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. ” Marketers: Learn, Get Involved & Blog. ” He says blogging is important because putting ideas down on paper forces clarification and deeper understanding of our topics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. ” Marketers: Learn, Get Involved & Blog. ” He says blogging is important because putting ideas down on paper forces clarification and deeper understanding of our topics.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

APRIL 30, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. He is also the co-author of How to Make Money with Social Media and Go Mobile a best-selling mobile marketing book. We started our discussion talking about the economy and as Jamie shares things are looking up.

Mobile Marketing 120

Mobile Marketing Lead Scoring Lead Ranking Marketing Leads 120

ViewPoint

SEPTEMBER 20, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. He also suggests that more sales reps blog, adding, “I know that’s a controversial idea. CustomerThink Website: [link]. Follow Bob on Twitter: [link]. It takes time, and it’s not for everybody.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

ViewPoint

APRIL 10, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. I encourage you to find out more about Jonathan and his sales initiatives by visiting the following sites: JF BLOGIT – Jonathan Farrington’s Blog. He is based in London and Paris. Top Sales World.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Automation Services Forrester 120

ViewPoint

JULY 12, 2012

She also writes the MarketingProfs "Daily Fix" blog. Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. MarketingProfs Blog: MarketingProfs Daily Fix. Today's guest is Ann Handley, Chief Content Officer at MarketingProfs and co-author of Content Rules.

Marketing & Strategy 120

Marketing & Strategy Broadcasting Mobile Advertising Inbound Marketing 120

ViewPoint

JUNE 8, 2012

She is responsible for the direction and day-to-day editorial operations of award-winning publications including the executive journal, Customer Strategist; online business publication, 1to1 Magazine; its e-newsletter, Weekly Digest; and Think Customers: The 1to1 Blog. Ginger has covered the industry for more than 25 years.

Marketing Automation Services 120

Marketing Automation Services Top of Funnel Paid Search Agency Mobile Marketing 120

ViewPoint

JULY 19, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. That article could become a blog post.” Brian is also CEO of InTouch and author of Lead Generation for the Complex Sale. Some Progress On Alignment & Lead Definition—But More Work Is Needed.

Lead Gen 120

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 120

ViewPoint

SEPTEMBER 6, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — Measuring return on social media investment is hard, Jill says, because it’s difficult to know if leads came from YouTube, a blog, a newsletter or a Tweet.

Paid Search Agency 120

Paid Search Agency Ideal Customer Profiles Training Inbound Marketing 120

ViewPoint

APRIL 18, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Prior to joining Aberdeen Group, he spent years in the trenches with companies including Progress Software, LogMeIn, and SuccessFactors. Trip is also an author, a speaker, and a blogger.

Trends 120

Trends Practices Marketing Automation Services Work Management 120

ViewPoint

MAY 2, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Companies are on Facebook, LinkedIn, Twitter, YouTube and have a blog—very often with just one person devoted to maintaining all these outlets. Paul’s Blog: gillin.com/blog.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

ViewPoint

MAY 1, 2012

In the first blog on the fallacy of using the cost-per-lead metric to measure the success of B2B lead generation investments, we looked at the nature of the problem and associated costs to the organization. Lead definition and corresponding links to sales funnel stages impact cost-per-lead. B2B sale complexity impacts cost-per-lead.

Cost per Lead 120

Cost per Lead Lead Ranking Marketing Qualified Leads Lead Generation 120

ViewPoint

FEBRUARY 2, 2012

It is only by combining the two that organizations can successfully drive sales lead generation performance improvements, and this blog is the introduction to a three-part series focusing on marketing analytics as a critical success factor in delivering the right number of more highly qualified leads. Assessment and recommendations.

Lead Generation 120

Lead Generation Sales Leads Sales Qualified Leads Analytics 120

ViewPoint

MARCH 19, 2013

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Click to start video at this point — In a memorable blog post titled “ Why you don't need to blink ,” Dan wrote: “You are enough to be successful. You Don’t Have to Blink.”. You’re strong enough.

Conversion 120

Conversion Terms and Conditions Cold Calling Advertising Agencies 120

ViewPoint

APRIL 13, 2012

Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Marketing’s shift to pipeline impact and its link to alignment. Jeff Ernst's blog at Forrester. Jeff Ernst’s eBook is available for free download: The New Rules of Sales Enablement.

Work Management 120

Work Management Marketing Management Planning Paid Search Agency 120

ViewPoint

MAY 16, 2011

It is also a blog entry in Sales Lead Management Today. link] Membership required but it is FREE. * Marketing-Lead-Generation-Wizard Job Description is on the Sales Lead Management Association Web Site under Job Descriptions. You must be a member to access it, but membership is free.

Demand 120

Demand Outgrow Blast Campaigns Trade Show 120

ViewPoint

MAY 7, 2015

This is part two of a two-part blog. Precise tracking of what email links the prospects click, website pages they visit, how long they stay, and, most importantly, having a system that customizes the nurturing for them based on the criteria just mentioned. Click here to catch up on part one. ).

Lead Nurturing 120

Lead Nurturing Lead Ranking Lead Scoring PointClear 120

ViewPoint

SEPTEMBER 15, 2015

James Allen, author of the literary essay, As a Man Thinketh i , wrote, “Until thought is linked to purpose there is no intelligent accomplishment.” Today's blog was submitted by James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting.

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Paid Search Agency Ad Building Companies Work Management 120