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| Page 1 of 1 | Previous | Next | INSIGHTIQ BLOG JUNE 7, 2012 Four Steps to Defend Against Audience Commoditization As my colleague Roman Lenzen pointed out in his recent blog ( link to blog here ) DMPs have to continue to evolve to meet the ever changing needs of advertisers and publishers. However, barring an act of Congress that might eliminate or limit the capabilities of DMPs, they are here to stay. So for online publishers it’s not a matter of whether or not to embrace DMPs, but rather how to defend against the threat of audience commoditization that they represent. What do I mean by audience commoditization in this case? So what should an online publisher do? Sell engagement. | INSIGHTIQ BLOG JANUARY 18, 2012  SOPA, PIPA, and the Future of Media on the Internet Many of you have probably had the following experience: You are surfing YouTube and find a song from your favorite artist (who cares that the video is actually of some random family's Disney vacation), but upon clicking the link you find a disappointing message saying that the file has been taken down by the media company that owns the rights to it. but that is a different story). | | | | | |
| INSIGHTIQ BLOG SEPTEMBER 21, 2012  5 Ways to Use Pinterest for Your Business Chances are that you have a presence on Facebook these days, and may also be tweeting, blogging, and embracing all the things social has to offer to the fullest. Many best practices from other social platforms still hold true, such as linking back to your site, keeping SEO in mind as you add descriptions, and creating engaging content. If you haven’t—be warned—it’s addictive. Visuals. | INSIGHTIQ BLOG NOVEMBER 17, 2010  Online Analytics in Action: Footprints in the dark Home Six Dimensions Services Blog Insight Clients About Search InsightIQ Blog Suggest a Blog Topic RSS/Blog Twitter Facebook Partners News Contact Careers Newsletter InsightIQ Blog Stay informed by reading current blog entries from our Quaero experts. Showing blogs: 1 – 25 of 256 Playing the Customer Card Jan 3 2011 OK, I admit it. ” routine. | INSIGHTIQ BLOG JUNE 12, 2012 Dashed hopes and expectations - the big no-no in customer experience A few months ago, I blogged about a nice surprise I encountered while flying coach on US Airways. I ended my blog by hoping that the experience was not one of a kind but a new process that the airline had put in place to recognize and reward their most valuable customers. US Airways has actually done a fairly decent job of improving their operations and customer service over the past many years, since America West's management took the company over, so I had some grounds for my optimism. . They generated $ 15 billion in revenue last year by doing so! | INSIGHTIQ BLOG APRIL 9, 2013  There's Gold in Them Mountains, No Seriously, and You'll Find it Using Text Mining! First, start with the poem (at the end of this blog). You can read all his books and blogs , which I suggest you do if you are serious about finding the loot, but that may not be enough as Forrest is clever and his clues are hidden, ambiguous, and transparent at best. Link documents, or document sections, together based on features extracted. Where to start? | | | | | | | |
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INSIGHTIQ BLOG | WEDNESDAY, JANUARY 18, 2012  SOPA, PIPA, and the Future of Media on the Internet
Many of you have probably had the following experience: You are surfing YouTube and find a song from your favorite artist (who cares that the video is actually of some random family's Disney vacation), but upon clicking the link you find a disappointing message saying that the file has been taken down by the media company that owns the rights to it. don't want to take a side on this issue (have to keep this blog unbiased and retain my journalistic integrity!), In today's world, technology changes so quickly that it is impossible for us as users to keep up sometimes. MORE >>
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