Tony Zambito

FEBRUARY 11, 2011

Tony Karrer and Tom Pick of B2B Marketing Zone have released a free white paper entitled B2B   Blogging Trends in 2011.    It is an informative collaboration of ideas and highlights some key trends associated with the issues of blogging.    A nice effort from Tony Karrer and Tom Pick!

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Paper Trends B2B Marketing B2B 100

Tony Zambito

MAY 7, 2021

For marketing and sales leaders seeking to develop an in-house expert or you want to Become A Buyer Persona Expert , visit this link for more information.). A key to helping you unlock the full potential of your organization to align with buyers.

Buyer Personas 220

Buyer Personas Allocation Paid Search Agency Advertising Agencies 220

Tony Zambito

OCTOBER 23, 2018

Decision networks are linked digitally and can respond to making decisions in a rapid manner. Decision Networks : In a previous article, I mention how buyers are on a quest to fulfill a need. One way this is happening is the “buying team” is giving way to “decision networks.”

Digital Transformation 184

Digital Transformation Buyer Personas Work Management Marketing Management 184

Tony Zambito

MAY 23, 2017

Consistently examining the buyer insights and buyer engagement strategies link. Data analytics and intelligence can serve the purpose of continuously monitoring how buyers engage and shifting buyer decisions.

B2B Marketing 227

B2B Marketing Planning Buyer Personas B2B 227

Tony Zambito

JANUARY 24, 2016

The thrust of the framework centered on linking marketing planning to deep customer understanding, as well as, how well plans contribute towards helping customers achieve their goals. In order for CMOs to choose wisely in this rapidly evolving digital economy, a guiding framework based on deep customer understanding can be of help.

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Planning Buyer Personas Paid Search Agency Marketing & Strategy 100

Tony Zambito

JANUARY 18, 2011

on the organization’s blog.  " On January 27, 2011, I will be speaking for the CustomerThink Thought Leadership Summit entitled B2B Digital Marketing: The Future Starts Now ( [link] ) and addressing the topics of demand generation and buyer personas.    If you haven’t read it, I would highly recommend doing so. 

Buyer Personas 100

Buyer Personas Demand Generation Demand Generation 100

Tony Zambito

MAY 13, 2011

.  Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    Blogs, WOM, Twitter, and Direct Mail were all ahead of Facebook in terms of influence.  To download the report, go directly to the Baseone Buyersphere download site here: [link]. Related articles.

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Buyer Personas WOM B2B Paid Search Agency 100