B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. Or about blogging in general?

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

Blogger 100

Blogger Newsletter Internet Marketing Consulting 100

B2B Marketing Traction

JULY 31, 2013

If you distributed optimized press releases with keywords in the anchor text – or if you guest blogged with links back to your site – you might want to rethink these online marketing tactics. The nofollow attribute should be used for any paid links – find out more from Google’s Link Schemes page for Webmasters.

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

MAY 19, 2015

They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information. Moved from more frequent, shorter blogs to weekly, longer blog posts. Contact New Incite today.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

NOVEMBER 11, 2014

So, if the article, video, slidedeck or whatever link you are posting has a nice image, make sure it shows. It’s not unusual for an update to default to a partial view of an image or photo that is on the blog post or article page. Write something interesting or compelling about the link you are sharing.

Linkedin 100

Linkedin Facebook Web 2.0 Tips 100

B2B Marketing Traction

APRIL 17, 2015

As an individual on LinkedIn, you can write blog posts, post status updates, share others’ content, message your connections and endorse them. There is also an opportunity to create a presence for your company brand on LinkedIn, and that’s done by setting up a Company Page with your logo, photos, news and articles or blog posts.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

B2B Marketing Traction

NOVEMBER 24, 2014

In this blog post I provide answers and how-to’s for the six most common questions B2B companies have about getting started on Twitter. Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ).

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

AUGUST 15, 2011

Unlike LinkedIn, which is a little more static (your company page can display static product and service descriptions, Tweets and Blog entries), Facebook gives many options for content because you can key in custom messages with photos, links and videos. Automate this by linking a press release feed from your online service.

Facebook 100

Facebook Trade Show Press Cost per Acquisition 100

B2B Marketing Traction

MARCH 21, 2013

In particular, they may have paid to have keyword rich links from less-than-credible sites link to your site. They may have guest-posted blogs on questionable sites. They may have comments on other blogs, with spammy links to your site. Provide them with links to other helpful resources.

Work Management 100

Work Management Marketing Management Marketing Websites Planning 100

B2B Marketing Traction

DECEMBER 13, 2011

This blog post answers questions you may be having about social media – Why do it at all? In a LinkedIn discussion group, a participant posted that they had been blogging for six months with no results. According to a Technorati study in 2008 , the blog abandonment rate is over 90%. How do I do it efficiently?

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

AUGUST 31, 2011

A blog on your site that you update frequently ensures that the content is fresh, dynamic and current. Then, how do you get people to visit your website with its blog content? You push out news about you and your company using online press releases that have keyword rich links back to your site. You optimize your RSS feed.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

AUGUST 16, 2013

which I blogged about recently in More SEO Tactics Bite the Dust with Google Penguin 2.0 ), you may have bought search engine optimization snake oil. Your SEO vendor still focuses on quantity, not quality, of incoming links to your website. If you provide good content, people will read it, comment on it, and link to it.

SEO 100

SEO Buy Marketing Proposals Vendors 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing & Strategy 100

B2B Marketing Traction

JANUARY 19, 2015

Your top 3 blog posts, videos, slide decks, or other content published since the last issue. Write each newsletter piece well before the newsletter is due and post them to your website as blog posts or article pages. A featured article related to your work, product or services. A list of upcoming events.

Process 100

Process Product Newsletter Template 100

B2B Marketing Traction

NOVEMBER 6, 2012

In the hub and spoke system, your website and a strategic blog are the hub. Content on the website is linked to on social media sites, where people connect with you and follow you. So, if you don’t have a blog, consider starting one. If you have written some articles, write some more.

Planning 100

Planning Marketing Plans SEO Marketing & Strategy 100

B2B Marketing Traction

NOVEMBER 18, 2015

It’s only skyrocketed from there, as Instagram now boasts 400 million users (according to their blog post ) and was acquired by Facebook for an unprecedented one billion dollars. Some people post products on Instagram, but there is no link per post that you can direct to a shopping page.

Enterprise Management 120

Enterprise Management Work Management B2B Marketing Marketing Management 120

B2B Marketing Traction

JANUARY 31, 2013

Twitter blog post ). I’ve linked to some of the early articles about Vine that include links to sample Vines at the end of this blog post. Here is how Twitter defines Vine: Vine is a mobile service that lets you capture and share short looping videos. Check them out.

Creativity 100

Creativity B2B Marketing Paid Search Agency B2B 100

B2B Marketing Traction

JUNE 4, 2012

Note the link to a useful social media notification tool at the bottom of this post.). I shared several article links on Twitter ( www.twitter.com/cmo4hire ) as I was curating content on www.Scoop.It. The tool has links to several other social media sites, such as Google+, Pinterest, YouTube and more.

Social Networks 100

Social Networks Social Media Twitter Curation 100

B2B Marketing Traction

JANUARY 10, 2012

On every website page or blog entry you have an opportunity to include headlines. ” Blog Post Headlines that Work. When it comes to blog posts that you share with your connections on social media, the post headline is even more important. Your website and blog post headlines matter! Headlines make a big difference.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 16, 2015

We decided to begin by optimizing their website and implementing a blog and social media marketing. Implementing a multiple-author blog is like herding cats. The blog implementation was an interesting challenge, as it involved coordinating several people who were asked (not told) to contribute. Then it was time for Twitter.

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 7, 2012

The problem that I’ve seen in B2B marketing is that the QR codes often link to a Home page instead of the page with specific product or service information. In researching this blog post, I came across some interesting information. Finally, check out the blog WTF QR Codes , mentioned in the Businessweek article.

B2B Marketing 100

B2B Marketing B2B Landing Pages Wikipedia 100

B2B Marketing Traction

OCTOBER 20, 2010

Earlier (2000) my presentation was about having an optimized web site, adding content (articles and such) regularly, and then using an email tool like Constant Contact to outreach to an opt-in list and drive them to your web site via links to the articles. You mean visit their profiles, read their blog and visit their web sites?

Social Media 100

Social Media Media RSS Twitter 100

B2B Marketing Traction

FEBRUARY 11, 2013

Blogs and content with no attribution to anyone or anything really make me wonder. I read other blogs in the B2B marketing space, and I see posts with the same image, same words in the title and body as other – some very well known – bloggers’ posts again and again. Blogging whenever you feel like it?

Trust Marketing 100

Trust Marketing Inbound Marketing Ad Building Blogger 100

B2B Marketing Traction

JANUARY 14, 2014

Here are __ critical factors beyond making sure everything on your website works and there are no broken links (that should be a given). Make sure your blog posts and articles have depth as well. If you hired someone to quickly populate a blog with fluffy, “light” posts, this will hurt you.

Marketing Websites 100

Marketing Websites Landing Pages Mobile Marketing Display 100

B2B Marketing Traction

APRIL 21, 2015

I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology. Provide different formats, such as whitepapers, blog posts and videos. Post links to your content on social media and get others to share it too.

Peer-to-peer 100

Peer-to-peer Planning Marketing Management Cross-Selling 100

B2B Marketing Traction

APRIL 29, 2013

The topics of your updates can include links to articles others have written, links to blog posts you’ve written, announcements about your speaking engagements. Keep in mind that your connections may get emails for every update you post on LinkedIn (this is a preference users can modify, but many don’t know how).

Linkedin 100

Linkedin Practices Ideal Customer Profiles Ad Frequency 100

B2B Marketing Traction

JANUARY 3, 2014

” The SEO tactics of yore (keywords, links, guest blogging, short blog posts for the sake of headlines and keywords) are not working anymore. Use of images and substantial articles or blog posts are the new winners. Your presence on social media and how others share your content makes a huge difference.

Planning 100

Planning Tactics Marketing Plans Trade Show 100

B2B Marketing Traction

JUNE 20, 2014

With today’s open source technologies, costs have come down and website owners can more easily update their site, making text changes, adding blog posts and even adding pages. Most of us wouldn’t try to design our own company logo ( although some do – ugh, that can be the subject of another blog post ).

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100

B2B Marketing Traction

AUGUST 17, 2009

What I especially liked about it is that Mike didn’t even provide a link to free stuff on his site (he has lots of terrific content there) – he linked to someone else’s free and helpful content. Just as in our personal and work relationships, social networking on Twitter, Facebook and blogs is like banking.

Work Management 100

Work Management Social Networks Twitter Promotion 100

B2B Marketing Traction

AUGUST 29, 2012

In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. What MetaTags Matter to the Search Engines. Page Titles Rule!

SEO 100

SEO Keywords Guidelines Opinions 100

B2B Marketing Traction

DECEMBER 17, 2013

Blogs, videos, eBooks and other helpful content attract qualified buyers to pages on your site. Websites that are linked to from social media sharing sites perform better in search results.

Marketing Websites 100

Marketing Websites High Quality Lead Social Media SEO 100

B2B Marketing Traction

NOVEMBER 11, 2009

If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

Newsletter 100

Newsletter Internet Marketing Consulting Contact Marketing 100

B2B Marketing Traction

MAY 22, 2009

A collection of Linked-In how-to’s, optimization tips and case studies to help B2B marketers get better results from their company page and their profiles on LinkedIn. Get some ideas on how to improve your Trade Show Marketing results by reading our blog entries and our article, The Truth About Trade Shows: 9 Tips for Marketing Success.

Trade Show 100

Trade Show SEO Consulting Case Study 100

B2B Marketing Traction

JULY 24, 2009

If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. The page you requested could not be found. 1-818-347-4248. Sign up for our Email Newsletter. Follow New Incite.

Social Networks 100

Social Networks Twitter Tools Automation 100

B2B Marketing Traction

NOVEMBER 28, 2012

Below are links to three of my previous blog posts about marketing content that might be useful to you. Search engines rank websites with quality, relevant content higher. And, of course, the more engagement (shares of and comments about your content), the better!

Spending 100

Spending B2B Marketing Planning Content Marketing 100

B2B Marketing Traction

JUNE 22, 2011

Facebook, Blogging, and Twitter work great for pre-show marketing and marketers can post the trade show exhibit as an event on LinkedIn. Post-show blogging and YouTube videos were most effective. Link to your show and product launch press releases from the trade show LinkedIn Group Discussion.

Trade Show 100

Trade Show Social Media Social Marketing Media 100