Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

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Traffic RSS Blogger Eloqua 100

Anything Goes Marketing

SEPTEMBER 30, 2006

When you're designing a website, blog or email template do you ever think about how your users will actually see it? When I wrote a post on How to convert blog traffic into loyal readers I mentioned that it's important to make it easy for your readers to subscribe to your blog.

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Youtube Case Study Case Studies Click Rate 100

Anything Goes Marketing

OCTOBER 2, 2006

In a recent article, I read that executives still aren't getting the concept of corporate blogging which I think is BS. Blogs of course silly rabbit! If they get really inspired (which they may), you may even see a few comments from them on your blog. Mix in podcasts and video blogs and you've got yourself a multi-media party!

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Anything Goes Marketing

SEPTEMBER 6, 2006

You may be saying to yourself, what should I blog about today? You would be surprised (perhaps shocked) at all of the great content that you already have on your blog that you can reuse. Here are some tips on recycling your blog content: Come up with a topic and then search your blog and see what posts already exist.

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Tips Content Trade Show Lead Generation 100

Anything Goes Marketing

DECEMBER 21, 2008

I was told that every blog needs a "top 10 post" and I thought today would be a good day to write one on a topic that is growing in popularity. Add a link to your company's Twitter account to all mass email communications. Consider adding a link in the email footer to items such as your event invitations or email newsletters.

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Twitter Email Marketing B2B Marketing Autoresponders 100

Anything Goes Marketing

MARCH 9, 2008

You may recall I blogged about a concept called the Blogletter (combo of email newsletter and blog posts). I don't hold anything against the blog readers out there who unsubscribed from my feed en mass after that post (OK, well a few of you I do). For those that are thinking "email is email - how can it change?", keep reading.

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RSS Email Marketing Trends Planning 100

Anything Goes Marketing

AUGUST 3, 2009

Taking Your Marketing to the Next Level With Twitter Link to Your Twitter Testimonials. It also includes links to prominent Eloqua Tweeps that will help build your Twitter brand. The subject in your email is the message that will appear with a link to the pic. Most of these tips are dead simple so enjoy and use them well.

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Twitter Paid Search Agency Tips Landing Pages 100

Anything Goes Marketing

DECEMBER 15, 2008

This week's blog post was inspired by an idea by Yaro Starak over at Entrepreneurs-journey.com who suggested to look for blog ideas by scanning Facebook groups. The way to cut down reminder emails is to get the event registrant to book off the time in their Outlook or Lotus Notes calender using an ICS file link.

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RSS Autoresponders Newsletter Display 100

Anything Goes Marketing

APRIL 7, 2010

Review your website and other sources such as blogs and previous campaigns and look at ways that content can be repurposed (I talk more about this here: The Recession is Here - Time to Become an Eco-Marketer ). In terms of having the necessary content, many organizations may be surprised at the content that they already possess.

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Ad Frequency RSS Lead Nurturing Top of Funnel 100

Anything Goes Marketing

DECEMBER 13, 2007

I came across a few interesting tips for your confirmation pages: Using Audio and Chat on Your Confirmation Pages In what seems like ages ago, I wrote a post about blogging while being stuck at airport. Have an unsubscribe link in the email and make the email recipient chose to unsubscribe from the landing page.

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Tips RSS Opt-out Landing Pages 100

Anything Goes Marketing

DECEMBER 21, 2009

For example, check out [link] and search for your company name. You can also look at services like Fresh Address ( [link] ) that can clean up your email addresses or providers such as ReachForce or MarketOne that can generate leads based on your specific needs. Most likely, you are being mentioned. Now search for your competitors.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

Anything Goes Marketing

SEPTEMBER 7, 2006

Why not consider doing a video that could be used as a TV ad, website video, posted on YouTube , added to your business blog, linked to from emails and advertised in magazines and print material. Tags: business blog integrated marketing anything goes marketing youtube. Sounds difficult eh? Keep all options open.

Youtube 100

Youtube Campaigns Planning Tagging 100

Anything Goes Marketing

NOVEMBER 19, 2006

For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog. I regularly try and go out and seek those bloggers that have linked to my blog to see what they are writing about and leave a comment.

Blogger 100

Blogger Tagging Email Marketing Marketing Prospects 100

Anything Goes Marketing

AUGUST 25, 2006

Problogger Darren Rowse's recent list of 301 blog lists and posted the ones that I liked the most that concerned blogging. How I Set Up Wordpress … Internet Weath Master Starting a Blog? Tags: Wordpress Problogger blogging. 25 Things to Know BEFORE You Write for a Living by Liz Stuck?

Blogger 100

Blogger Tagging Internet Marketing Small Business Marketing 100

Anything Goes Marketing

AUGUST 26, 2006

I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog. Do you think that adding white papers to your business blog is a good idea? That seems to be successful.

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Paper Lead Generation Generation Leads 100

Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. If you have business blog (which you should), you can even send them a link and encourage them to subscribe. Makes sense eh?

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Buy Personalization Sales Qualified Leads Case Study 100

Anything Goes Marketing

SEPTEMBER 24, 2006

If you're looking for a great resource to increase the number of web visitors that come to your website, check out Copyblogger's How to Attract Links and Increase Web Traffic – The Ultimate Guide. There are some great links and tips on obtaining more links to your site and ensuring that more people will visit or website or blog.

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Traffic SEM Tips Tagging 100

Anything Goes Marketing

OCTOBER 23, 2006

Consider Combining Email Newsletters and Blogs = A Blogletter How can you take your email newsletters to the next level to maximize their SEO effectiveness? Why combine it with your email newsletter with your blog of course! Blogs are highly optimized for search engines as they are updated frequently and built with well formatted code.

Newsletter 100

Newsletter Lead Generation Tagging Lead Nurturing 100

Anything Goes Marketing

AUGUST 26, 2006

You can apply this to your blog as well as Problogger recently demonstrated the successfulness of lists. This is something that I had talked to earlier in my post " Linking Blogs and Newsletters Together ". This is something that I had talked to earlier in my post " Linking Blogs and Newsletters Together ".

Newsletter 100

Newsletter Click Rate Case Study Case Studies 100

Anything Goes Marketing

AUGUST 1, 2006

you only need one link to bookmarkit.org. One link: no fuss, no muss for web masters. Technorati tags: social networking , social networks , social bookmarks , digg , del.icio.us , bookmarkit , backlinks , blog tools claims: Instead of having a seperate 'submit this!' It seems to work (I tested it out). Have you used this tool?

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Social Networks Digg Tools Blogger 100

Anything Goes Marketing

NOVEMBER 25, 2007

I read a great blog post by Adan Covati called: Quick And Easy Surveys. Adam makes the point that you don't need to add a form to an email but you can use links that make it appear like you've added a form. This email goes beyond adding forms to your email.

Customer Surveys 100

Customer Surveys Ads Newsletter Tagging 100

Anything Goes Marketing

SEPTEMBER 11, 2006

Number of inbound links that I have to my blog in four months: 229 The vast amount of knowledge that I've gained regarding blogging, e-marketing, search marketing (SEO), online advertising, and email marketing by blogging? Amount of money I've made on Adsense in four months: $2.29

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Adsense Youtube Tagging SEO 100

Anything Goes Marketing

JANUARY 23, 2007

Are you thinking about different ways to build demand for your products or services or just to attract more people to your website or blog? I was pondering this over a late afternoon coffee when I received a link to a video recorded in 1991 that featured my dad. My father sure wasn't. How Can I get Started Using YouTube?

Youtube 100

Youtube Web 2.0 User-Generated Content Blogger 100

Anything Goes Marketing

JULY 23, 2006

If you're looking for new and innovative ways to drive traffic to your website, check out the post on SEOMoz's blog 10 Remarkably Effective Strategies for Driving Traffic. and blog commenting in the past. I've used a few of these strategies including Top 10 lists, Creating Controversy. Please feel free to!

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Traffic Digg Emarketing Social Networks 100

Anything Goes Marketing

MAY 1, 2007

looks promising as it seems that over half of the companies surveyed either have a blog or plan to have one (internal or internal) and the same goes for RSS ( Click here for the image ). Private Blogs Don't Count (Either Does Being on Facebook and Having 500 Friends That are Co-Workers) Does your company have an internal blog?

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Web 2.0 RSS Wiki Trade Show 100

Anything Goes Marketing

FEBRUARY 6, 2008

If you're on my blog (that's directed to my RSS reader friends), you'll notice a shiny new Google search box at the top of the site. The drawback for bloggers is that you can't get Adsense but hey, if I was blogging for the money I would have quit long ago. I've got a fairly simple solution.

Resources 100

Resources Google Web 2.0 Adsense 100

Anything Goes Marketing

JULY 19, 2006

Instead of focusing on how to get people to your site (like every good marketere should focus on), I want to share a tidbit I readin a recent MarketingSherpa (I love this site) case study that inspired me to write this blog post instead of going to bed (how is that for feedback!). Georgia Aquariam did something very simple that was brilliant.

Conversion 100

Conversion Marketing Websites Autoresponders Case Study 100

Anything Goes Marketing

AUGUST 29, 2006

In my quest to drive traffic to my blog and to help others generate web traffic for their online campaigns , I've looked the the top keywords as defined by Wordtracker and listed them in my blog title as well as throughout this blog post. While these don't have too much to do with my blog, the concept does.

Google 100

Google Digg Keywords Tagging 100

Anything Goes Marketing

DECEMBER 12, 2006

You may like to monitor your site traffic to see which keywords and referrers are bringing traffic to your blog or who is on your blog right now (hey - I see that you're reading this and I thank you from the bottom of my keyboard). It's also cool to see which countries are reading your blog.

Analytics 100

Analytics Marketing Analytics Tools Blogger Stats 100

Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Don't expect them to sign up for a free consultation. What is Your Strategy?

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Paid Search Agency Lead Generation Generation Leads 100

Anything Goes Marketing

AUGUST 19, 2006

Make sure that all links go to your home page. The business blog to end all business blogs. If you were smart and started a business blog you can use this to help bring down your e-marketing strategy. Add one last post that says "Stop reading this blog and go to www.yourcompany.com". Use the same caption.

Paid Search Agency 100

Paid Search Agency Planning Blast Campaigns Banner Ads 100

Anything Goes Marketing

DECEMBER 9, 2007

It's much easier and safer to make the image a link in the email to the actual video player. This can be used in an email, blog, main website etc. Tags: video email marketing business blog youtube. The Results of Incorporating Video and Email. percent and CTRs nearly doubled to 2.20 Company videos for holiday cards.

Bulldog Solutions 100

Bulldog Solutions Tactics Video Marketing Youtube 100

Anything Goes Marketing

APRIL 5, 2006

I felt left out when every other frikin' blog had these cool links in which you can subscribe to their RSS. Thought I would add that as well. Thanks Feedburner for making this easy. Tags [Feed Burner] [Beer] Mmm. I like that tag.

Ads 100

Ads RSS Tagging 100

Anything Goes Marketing

NOVEMBER 15, 2009

While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Here is a small taste of what was discussed: tracyekraft : Social Media Revolution [link] at Eloqua Experience learning how to be better w/social media. Because it’s real. It’s in the moment. Congrats all!

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Eloqua Twitter Sales Management Lead Ranking 100

Anything Goes Marketing

AUGUST 10, 2006

Great article by Karen Gedney over at ClickZ regarding ways to market yourself using your Outlook (or other email client) "out of office" feature by including a link to a blog that you may be updating on the road, a conference you may be attending, a product release you are working towards, some information regarding where you are etc.

Planning 100

Planning Conference Paid Search Agency Tagging 100

Anything Goes Marketing

SEPTEMBER 16, 2006

It allows you to announce your blog to the rest of the world, and easily find information that other blogs have blogged about. It also lets you know where your blog stands in comparison to other blogs - i.e. how popular it is. I can't afford to have a service like this not spider my blog. So what do I do?

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FAQ Blogger Tagging Ideal Customer Profiles 100

Anything Goes Marketing

APRIL 10, 2006

Here's how not to create a home page: [link]. PS: Here's a good blog on SEO Tags [Usability] [Jakob Neilsen] [Web Design] Anyone have any idea what the heck this site is about? Perhaps if you invest some time in the site, you can infer that it's some sort of portal but you shouldn't have to!

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Tagging SEO Tips Design 100