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  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Blog, Link] Google Hates Your Mobile Website (Here's How to Fix It)
    More than that, every time you create a new sub page you’ll need to make sure you create an m-dot version of it, and that you correctly add and redirect that m-dot link onto your mobile optimized site. Because Google is crawling multiple domains for each device, it’s ranking your inbound links and authority in multiple places. Woo hoo!
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Blog, Link] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    'Editor’s note: The Tim Asimos post you are about to read was published on the circle S Studio blog a few days ago. weekly blog update), don’t just assume that they’d also like to start receiving tons of other messages (e.g. We liked it so much that we’re republishing it here today. promotional emails or content offers).
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Blog, Link] 5 Marketing Tactics That Don't Matter
    What's much more important is focusing on building inbound links and generating social media shares to build authority with search engines. Constantly Creating New Blogs - Business blogging is one of the most important aspects of inbound marketing that a business can do. Here are several examples. People lie online even more.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blog, Link] What The Japanese Can Teach Us About First Impressions.
    You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. You can read his personal blog at [link] where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America.
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Blog, Link] B2B Niches Are Prime Audiences for Podcasting
    Upload it and embed it in a blog post. Share the link. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. And this takes time.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 6, 2012
    [Blog, Link] Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando
    link]. Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. can’t wait! Disneyworld. Gatorland.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog, Link] Top 5 Social Media Trends For The B2B Marketer
    by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You are most certainly not the only one. and “ what can we achieve ?”
  • VERTICAL RESPONSE  |  FRIDAY, MAY 31, 2013
    [Blog, Link] How to Build Your Twitter Community from Scratch
    Start with the URL to your site – People who want to know more about you will go to your profile looking for that link. Everyone and their cat has a Twitter account these days, so you should be looking for folks to follow everywhere you look for interesting information – blogs, websites, business cards and more.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog, Link] How to Win Valentine’s Day the Marketing Way
    To find out specifics about your date, try these techniques: Scouring his/her social networking profiles, website, or blog. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Upload the video to YouTube and send him/her a link, or send the video via email. The best part? Picnic?
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog, Link] Why Literature Matters (Despite What Those Last 50 Million Tweets Told You)
    This blog post is not enough. That is why we write how we write on the Internet: in short, succinct bursts of information, littered with links, short asides, and bolded keywords. Soak up that paper Prozac and refresh your brain, sanity, and let yourself bask in the beauty of a 7-sentence paragraph without any links at all.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2011
    [Blog, Link] 5 Key Tools for Effective Facebook Marketing
    Facebook fans are more active and engaged that just regular Facebook users: they are consuming more content and clicking on links. Every time you click on it, you share a link with your friends and allow for a discussion to form around it. What does it mean for you? As Justin said, they are looking for deals, news and community.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Blog, Link] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. love salespeople.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Blog, Link] A B2B Guide for Twitter Lead Generation
    This isn't a blog post about how to get started on Twitter or get a ton of followers. As a bonus, you can use the browser extension ClickableNow to make your Twitter profile background links and calls-to-action clickable for users who have the plug-in installed. Most companies simply put a link to their corporate website homepage.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Blog, Link] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    Make links actionable. Link the content to the word “Download” or the actual item, not “here.” Advanced Online Marketing Tactics – An Interview with Aaron Kahlow was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Happening right now in San Diego!) This will also help with SEO efforts.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Blog, Link] Innovation in the Nation
    Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Blog, Link] Evolution of the Selfie-Obsessed Generation [Infographic]
    Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Blog, Link] TL in 4D: Four dimensions for thought leadership success
    My own recent review of 72 corporate members of the Institute for the Study of Business Markets , for example, found that only 24 of these manufacturing, industrial, and technology companies even had a link to thought leadership content on their home page. Not every company has Accenture's deep pockets, to be sure, but the lessons are clear.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Blog, Link] 40 million people can’t be wrong — The secrets of viral
    Plan accordingly, and don’t be afraid to repost the same link: just be sure to change the introductory text so you’re not making identical posts. 'By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. Bold statement.
  • BUSINESS GROWTH DEVELOPMENT  |  SATURDAY, DECEMBER 11, 2010
    [Blog, Link] Even Customers Can Be Evil
    will cover more of this in a later blog post on manipulation versus persuasion in business. « Previous Post Next Post » [link] Roz Bennetts Yep, seen everything you’ve mentioned there. link] business growth development Thanks for commenting Roz. I needed help growing my business Id call him! What do you think?
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Blog, Link] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? This got me thinking. The challenge according to Ms. Why not?
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog, Link] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Blog, Link] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Blog, Link] The Pros and Cons of Form-Free Content (And Which to Choose)
    That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. When your content isn't gated behind a form -- like this blog post, for example -- it is going to be consumed by more people. And we all know why inbound links are important , right?
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Blog, Link] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? If you aren't taking your blogging seriously enough, now would be the time to get serious. Definitely! Maybe not. Have you heard?
  • THE ROI GUY  |  FRIDAY, AUGUST 17, 2012
    [Blog, Link] Build It, They Will Come?
    The tools can be used to fuel social media campaigns, with blog articles, tweets, LinkedIn group notices and other posts pointing users to the value added analytics and benchmarks they can receive. Tool launch pages and the tool access links themselves can be optimized for, and provide the needed rich content for search engine success.
  • B2B MARKETING ONLINE  |  THURSDAY, NOVEMBER 18, 2010
    [Blog, Link] EMAIL MARKETING: Some tips and tricks to get you on your way.
    Guest blog by James Fell, social media manager at The Social Media Library. Whether you are looking to find the best copy, layout, link or broadcast time, testing effectively can provide this insight. The success of any email marketing campaign can be linked to the quality of data - the better your data, the better the return.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Blog, Link] Test for the Best in Your Email Marketing Campaigns
    Check out some of our results in this blog post The Secret to Successful Email Marketing: Testing. Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 17, 2014
    [Blog, Link] The Art of the PR Follow-Up
    If your press release was about a new product or service, your follow-up might include a customer testimonial or links to data or research supporting the need for your new product or service. If your press release was about an event, follow up with a link to online photos of the soiree. © 2014, VR Marketing Blog. Nothing.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Blog, Link] Find & Engage Your Target Audience By Marketing Like Batman
    Embed this content marketing infographic on your web site: Find & Engage Your Target Audience By Marketing Like Batman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Besides a penchant for wearing capes, what does Batman have in common with B2B Marketers ?
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Blog, Link] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Had I clicked on any of their links? Why Technology Makes Your Email Marketing MORE Personal, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Blog, Link] 9 Brands That Totally Nailed Their Fourth of July Marketing
    The accompanying text simply reads "Happy 4th of July!" -- no promotion; no link to their website. Zappos did a great job with this picture on Facebook, also including a simple "Happy 4th of July" message as opposed to linking to a specific sale or promotion. link] pic.twitter.com/QFyJ3nEaSo. Lowes. Happy 4th of July! Brit + Co.
  • WRITTENT  |  FRIDAY, SEPTEMBER 19, 2014
    [Blog, Link] 11 Steps to Effective Website Copywriting
    Check that all links are working. It is important that the links in you website copy work properly. All links should be checked often to make sure that they are leading to the right page. That said, most or all of your website links should be internal, meaning that they point to other content on your own website.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Blog, Link] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Use them.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Blog, Link] Setting Your Social Media Strategy – Part 2
    Kira Wampler, the former group marketing manager of online engagement at Intuit, described online brand presence being divided into the following categories: Your homebase – “inside your home”, e.g. your corporate website, your blog and the company’s on-domain community. The answers should be honest, and set the foundation for future growth.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Blog, Link] Easy Search Marketing Advice with Rand Fishkin
    Make sure you have have specific links you can share. Generating Link popularity for B2B is hard, but not impossible. Easy Search Marketing Advice with Rand Fishkin was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Read below for some quick search marketing advice, or watch the video.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 6, 2013
    [Blog, Link] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
    Notice how fast this blog is? Author : Buffer, Inc Website : [link] --> The post Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle appeared first on Fearless Competitor. 'Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. Think about it.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Blog, Link] A Terrible Prospecting Email Example
    As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. Link to Video clips of product demo appears here.). Lead Generation Companies | How NOT to Prospect Using Email and Video. Never got a response. Waited and waited.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Blog, Link] 5 Ways to Use B2B Social Media to Break Company Silos
    These could be simple pre-sales questions that can be easily answered with a link to an FAQ document, or they could be customer service issues that need to be addressed by a customer service rep. Get Product Team Blogging. The marketing or social media team usually own a blog at most B2B companies. With silos.
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [Blog, Link] How to Measure and Present the Effectiveness of Your Content.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Learn More The responses of other experts can be found at: [link] Posted by Tom Pisello at 7:45 AM Email This BlogThis! Do White Papers Still Engage?
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog, Link] Turn Customers into Advocates
    If it’s comments on your blog and your Facebook page, you are welcome to delete them. I have seen things written about me on other blogs and I have seen…comments defending me, but I would never add fuel to the fire by linking to the post and saying, ‘Go over there and tell them that they’re wrong and what you think.’”.
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Blog, Link] This Week in Digital Strategy 10.4.13
    Otherwise, their websites would bear tell-tale signs of a business clueless to mobile: tiny text, tinier links, and a jumbled layout. 'Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies.
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, MAY 15, 2010
    [Blog, Link] Debunking the Viral Coefficient
    Hotmail went viral because its users spread the word about Hotmail every time they sent an e-mail through the Hotmail service that included a link encouraging all e-mail recipients to sign up for a free Hotmail account.  Viral marketing has long been the Holy Grail of Internet marketing.  Congratulations! Viral bliss awaits you.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Blog, Link] How Do You Get Started in Content Marketing?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Blog, Link] Twitter through a fresh set of eyes
    also wanted to help them out by giving them some link love to their own student blogs so check ‘em out! These followers have also told me that my blog could be beneficial to my career if I keep it up. It was fun seeing Twitter again through the fresh of eyes of these students. Who knew? I have trouble composing a tweet.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Blog, Link] 3 Marketing Analytics Tricks
    For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers. Note: you can accomplish this whole process of tracking links clicked in your tweets specifically in one place with a tool like Hootsuite. Sort referring keywords. Sort referring keywords by the use of ‘?’
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 17, 2011
    [Blog, Link] Sales Management: The Need for Creativity
    Past blogs and our monthly newsletters have covered personality styles and time management so this week I thought I would address creativity. link]. Blog:  www.YourSalesManagementGuru.com. Sales Management: The need for creativity! There is no question about it, top performers are more creative that your average salespeople.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Blog, Link] The Lowdown on Native Advertising
    As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP. The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Basically it’s the “anti-ad”…as an ad. In the space of two days last month, Yahoo!
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Blog, Link] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page. Check out what we did with our blog CTA for our ebook, " The Essential Step-by-Step Guide to Internet Marketing ," for example. Share landing page links in social media.
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Blog, Link] Creative Marketing Ideas From 10 Great Thought Leaders
    Blogs may not be the primary highway for content in a decade, but consumer’s love for a narrative will likely never die. There are companies that use creative marketing ideas on their blogs, and there are others who have achieved the designation of a Content Brand (with a capital C and B, of course). Gary Vaynerchuk -  @GaryVee.
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    [Blog, Link] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    To this end, blogging, sharing content on social media, and creating a content-rich website are essential marketing tactics. As I noted in a previous blog post , even the greatest content marketer in the world can not reach EVERY prospect on his/her own. Blog and Website Links. But why stop there? What is JDSupra? Search.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Blog, Link] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    Technorati : Register your blog with this site that hosts a collection of writers and blogs for Business, Entertainment and Technology. Reddit : Upload articles, create a following and drive traffic to your site or blog. Questions To Ask Yourself was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • LEADER NETWORKS  |  MONDAY, APRIL 23, 2012
    [Blog, Link] Time For You To Shine Online!
    Another approach, if you already have a blog, an article or other information of value to the community, would be to email the community manager and ask if they would be interested in the information. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Do the discussion topics interest you?
  • LEADER NETWORKS  |  FRIDAY, JANUARY 14, 2011
    [Blog, Link] A Conversation About B2B Online Communities
    Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog, Link] Looking for Higher Marketing ROI? Engage Your Customers
    Engage Your Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers.
  • WEBBIQUITY  |  MONDAY, MARCH 14, 2011
    [Blog, Link] What’s So Funny About Social Media and Online Marketing? 2010 Edition
    Anyone can tweet, post or email a funny or clever link and waste a few minutes of your day. Top 20 of the Most Hilarious Spelling Mistakes on Resumes and Cover Letters by Resumark Blog. by Graphic Design Blog. This post is more ambitious: wasting your entire day. Maybe not today. When your spouse or significant other is away.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 12, 2014
    [Blog, Link] B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
    'Artillery B2B Marketing Blog > The Forward Observer. B2B marketers who link email marketing with their buyer''s journey for lead nurturing will have more success than sending "batch and blast" emails. When used properly, email marketing is one of the most powerful weapons in a B2B marketer’s war chest. Let’s get our name out there.”
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MAY 26, 2010
    [Blog, Link] How to measure 5 popular social media channels
    Read his blog here [link]. He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI. How many social shares did the post get?
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Blog, Link] 4 Content Marketing Productivity Killers
    For new content assets, consider promoting them through email, social, paid campaigns on search, organic campaigns on search, paid programs like content syndication and sponsored emails and your blog. 'Author: Dayna Rothman Being a content marketer is hard. know that first hand! Too Much Guessing. It takes time to manage a team of writers.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Blog, Link] Four “New Marketing” Skills You’d Better Learn Quick
    You can connect with Matt via email , Twitter , LinkedIn or his blog. If you understand (and read) nothing else, understand that the most important drivers of successful SEO and inbound marketing are 1) great content, and 2) inbound links that demonstrate others are validating your great content. But that’s just the tip of the iceberg.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 14, 2010
    [Blog, Link] Business Marketer’s Secrets to Content Marketing Success
    Content Rules , How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business - by Ann Handley and C.C. Rules for Content Marketing : Blog post. You’ve created a new white paper. Now what? Posting it on your website is just the beginning. Founder of Junta 42. Ann Handley.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Blog, Link] Unveiling New Logo for #Nifty50 Kids
    2) Help introduce those individuals to new contacts, expanding their networks and influence (as well as those of the #Nifty50 creators and their respective blogs and networks). To download our #Nifty50 Kids Corporate Sponsorship Proposal click here or contact us at: [link] (include a #Nifty50 reference in your message). Nifty50
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 30, 2012
    [Blog, Link] Google Authorship: Are Top Social Media Influencers Using It?
    It allows content creators to connect their blog posts, articles, videos, and other content to their Google+ profiles. Among other uses, this tool shows whether Google sees the content as having a verified Authorship link with a Google+ profile. Link to all your other social media profiles from your Google+ profile. future.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 9, 2012
    [Blog, Link] LinkedIn Sales Prospecting Advice: 6 Ways to Touch the Untouchable on LinkedIn
    Simply find that person on the members tab for any particular group and you will find a “see activity” link under any given name.  If they display their blog, comment on the blog.  Make sure you also check the profile for a phone number, email address, or a link to a website that may allow you to contact them off LinkedIn.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Blog, Link] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    Also, make sure you take a look at how you communicate your brand values through content pieces and your marketing blog. As I wish you luck on your simple brand audit, wish me luck as well because ironically enough as I submit this blog post, I am going on a date with the same person who asked me the question about my brand. Pivot!”.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 8, 2013
    [Blog, Link] Google Adwords Changes You Want to Know
    For example, if you have a retail location, when your store is open, you can have ads that show links to a store locator, as well as your business phone number for mobile users. After business hours, you can sets ads to only show links to your website where customers can place online orders.  © 2013, VR Marketing Blog.
  • VERTICAL RESPONSE  |  MONDAY, JULY 29, 2013
    [Blog, Link] Get Your Content to Stand Out from the Crowd
    Everywhere you look, there’s a webinar/podcast/blog post telling you to jump on the bandwagon and produce engaging, relevant content and your business will boom. They write about three times a week for our  blog  and also create  guides , infographics and a bunch of other stuff. © 2013, VR Marketing Blog. Be Engaging.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog, Link] How to use an Event App to Capture Leads and Get Some Attendee Love
    Immediately provide a download link – preferably on the registration confirmation page. These forms can be linked to content inside the app – you might link a form about a topic to a related session in the agenda. So, until cloning yourself becomes a viable option, a mobile app for your event might be the perfect solution.
  • HUBSPOT  |  TUESDAY, JULY 17, 2012
    [Blog, Link] An Introduction to 7 of the Most Popular Social Networks for Business
    Twitter hit its 5 millionth user this past February, and the network is active and abuzz with links, chatter, one line self reflections, and just plain content. You can also embed your videos in your blog or on other social networks so the videos can get more reach. People expect different type of content on each social media network.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 5, 2011
    [Blog, Link] Tips on How to Get the Most out of Social Media Marketing
    The Blogs are overflowing with “how to” lessons on “taming the beast,” we call Social Media Marketing. You You don’t have to look very hard to find blog posts that promise great results from a one-hour daily commitment in Social Media. Is We focus most of our attention on these two sites, in addition to the regular blogging we do. If
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 16, 2010
    [Blog, Link] What Is The Future Of The Social Media Role?
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 16, 2010 8 Subscribe What Is The Future Of The Social Media Role? They are fully entrenched in social media.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Feature photos on your blog posts. Enhance blog posts. Peppering your company blog with videos creates visual variety, and encourages visitors to stick around. Promote the presentation in a related blog post. blog post gives you space to provide additional information and context for readers. Humans are visual.
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Blog, Link] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    He is also the author of the White Paper Pundit blog. Blog White Paper Pundit Twitter Jonathan_Kantor. are ones that I have been preaching as part of my White Paper Pundit blog for several years. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). Savvy B2B Marketing Blog. Crafting White Paper 2.0
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Blog, Link] Answered: 10 Questions About Website Redesign
    Where should your blog live? Marketers often wonder whether their blog should be part of their site, hosted on a separate subdomain or living on an external blogging platform like Wordpress. If blogs get people to your site, what gets people to your blog? Know what you are getting into before you sign the contract.
  • WRITTENT  |  TUESDAY, JULY 1, 2014
    [Blog, Link] 15 Battle Test Content Marketing Tricks to Maximize Traffic
    Hootsuite recently revealed that one of their most popular blogs is  The 7 Essential Apps for When You Have to Work on Their Phone. Scrape Your Blog. In fact, the first place to start is probably an audit of your content assets, also known as “scraping your blog.”. Blogs stagnate. Well, you’ve come to the right place.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 14, 2013
    [Blog, Link] What the New YouTube Comments Mean for Marketers
    “In the coming months, comments from people you care about will rise up where you can see them, while new tools will help video creators moderate conversations for welcome and unwelcome voices,” YouTube announced on their blog in late September. First, you’ll want to link your YouTube and Google+ accounts, if you haven’t already.
  • JUNTA 42  |  WEDNESDAY, APRIL 18, 2012
    [Blog, Link] Optimizing Social, Search and Content: A Q&A with Lee Odden
    I first started following his blog back in 2007/2008 when we launched the Junta42 Top Content Marketing blogs. During the 11 times we released the top content marketing blogs from around the world, Lee’s blog ranked #1 three times. Check it out on Amazon , Barnes & Noble or visit the book site: [link].
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Blog, Link] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Here’s an example of a recent Promoted Post, and check out more examples in our blog article Don’t Stop A-Meme-In’ — Using Memes for Lead Generation and Buzz Building.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 12, 2011
    [Blog, Link] Why Marketers Should Think Like Entrepreneurs
    To learn more how to improve your B2B marketing strategies, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Why Marketers Should Think Like Entrepreneurs was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. If you do, it’s easy to miss out on prime opportunities.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Blog, Link] The Cobbler’s Children Have No … Marketing Campaigns
    Respond substantively and thoughtfully to the topic or issue; don’t sell yourself or your agency, and don’t offer links. Turn the slides into an infographic, and/or a blog post. in a paper, a blog post, and a proposal). But you, of all people, know how important it is to get (and keep) good prospects in the pipeline.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog, Link] 9 Reasons Your Emails Get Rejected
    Save these kind of updates for your blog or social…or for a phone call with your mom. Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] The Secret to Great Marketing [Infographic]
    The Secret to Great Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone. Why a nation?
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 17, 2012
    [Blog, Link] Social Media Readings: Nine Things to Get You on Track
    It’s a great look at setting up your company page, groups and discussions plus hooking it all together with your blogs and Twitter feeds. get that it delivers serious link juice; I get that the numbers are in its favour for displacing Facebook; I appreciate that the interface is much better for B2B marketers. But that’s my issue.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 8, 2010
    [Blog, Link] 10 Webinar Tips
    If you’d like to learn more about webinars in general, I can recommend Ken Molay’s  Webinar Success blog. With a Marketing Automation system, you can easily track how much revenue is linked to a particular campaign. I’m not a webinar expert, but I can give you 10 tips around the logistics of Webinars. Promote heavily.
  • YOUR SALES MANAGEMENT GURU  |  FRIDAY, DECEMBER 28, 2012
    [Blog, Link] Rural Wisconsin and the Passion of Impact
    link]. Blog:  www.YourSalesManagementGuru.com. Holiday Reflections and the Passion of Impact. woke up in rural Wisconsin on Christmas morning, when I peeked out the window of my mother in-law’s home it was -7 degrees on the thermometer.  I grew up in rural Wisconsin-that is how it is supposed to be on Christmas morning. Amazing….
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Blog, Link] Are We Following the “New Best Practices” for B2B?
    They're searching through Google, they're gathering info through blogs, and they're learning and sharing through social media. Our search and banner ads invited engagement with valuable, objective content, including a newly launched blog. Before unveiling a new campaign to a client, our account team runs it through a "Gravity Check."
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog, Link] Twitter By The Numbers: Are You Listening to 100 Million Voices?
    I’ll provide links to my top tips and tricks. “How do you find the time to tweet or blog? You can also connect with me on  LinkedIn ,  Facebook  or  Subscribe  to the  B2B Marketing Insider   Blog. Last week, Twitter announced it had reached  One hundred million voices  or active users. 40% just listen. Photo Source.
  • HINGE MARKETING  |  FRIDAY, MARCH 14, 2014
    [Blog, Link] 3 Ways to Get the Most Out of LinkedIn Groups
    If it is just people spamming links to their own blog posts or sales collateral, then it is likely a waste of time. That said, people do not participate to follow links to your content. You can certainly include a link to the original source, even if it is yours, but that should not be the focus of the post. Find it.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Blog, Link] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. To be successful, companies need great content.
  • WORKFACE  |  MONDAY, JUNE 13, 2011
    [Blog, Link] Customer Service Equals Active Listening for Social Media
    Of course I took a moment to visit the link. So how do we make sure our companies don’t end up on a website like [link] ? Expansion of these three primary listening elements will be included in my next blog post. By Courtney Bassil. Being a Customer Service Manager, a relevent tweet caught my attention. Great question!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    [Blog, Link] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog.  They also received  three times as many votes as their link-less counterparts.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Blog, Link] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Name your blog.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Blog, Link] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    If you are a social media community manager and would like to be interviewed for this blog, please  contact Neal. She quickly landed a job with Link-Assistant.com and became a digital marketer for the company’s SEO PowerSuite software package. link]. Where did the community managers originate from, then? What a job!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 12, 2012
    [Blog, Link] Scary and Hopeful: The Future of The New York Times
    The newsroom determines which stories will receive supplemental multimedia content, and, more surprisingly still, there’s no universal policy governing linking to sources. Scary and Hopeful: The Future of The New York Times is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • HUBSPOT  |  TUESDAY, APRIL 17, 2012
    [Blog, Link] 10 Ways to Instantly Amplify the Social Proof of Your Marketing
    Consider adding Facebook social plugins such as the Activity Feed, the Recommendations Plugin, the Like Box, and the Facepile Plugin to your website and blog content. Include social media sharing and follow links/buttons on all your content -- on every blog post, every landing page, every page of your ebooks -- everywhere!
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Blog, Link] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    Here’s A Key Mistake That Many Marketing Automation Buyers Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month. It’s About the Value of Your Tools, Not the Cost.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Blog, Link] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    As I blogged about sometime ago, now is still the time for Google Plus for your business. His mission in his book is the same as the mission of this blog post: He wants to show you how to attract more followers, engage “enchanting” people, and promote your brand. link]. link]. link]. link].
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Blog, Link] Is Your Web Content a Marketing Liability?
    If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” Long live the internet.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] How to Sex Up Your Google Search Results With Authorship Info
    If you don't have an email address on the same domain, Google has an alternative method for linking your content to your Google+ profile. Have you ever been cruising through Google's search engine results pages to find that certain results are paired with a thumbnail-sized profile picture of the content's author? The catch? Learn how here.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Blog, Link] Account Based Marketing to Create Enterprise Sales Success
    Account Based Marketing to Create Enterprise Sales Success was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino You may have heard recently that Marketo has grown to a family of over 1,000 customers , which has been a tremendous success for our organization. 
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 5 Small Businesses Excelling on Social
    Death’s Door Spirits keeps its social media presence light, with images, lists of ingredients, links to reviews, and more. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Website. Flickr.
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