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  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Link] Why Website Engagement is the New Marketing “Must-Have”
    Why Website Engagement is the New Marketing “Must-Have” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Website Engagement is the New Marketing “Must-Have” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wouldn’t that be grand?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Blog, Link] Social Media: Will Be Focus of B-to-B Marketers in 2010
    Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.This should come as no surprise to us in the B-to-B marketplace where budgets are still tight and management is continuing to demand accountability for marketing efforts.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Blog, Link] The 4-Hour Marketing Workweek
    Create Blog Content - 30 Minutes. You can create a week's worth of blog content in 30 minutes? At the beginning of every week, sit down and think of the topics you'd like to publish on your blog the following week. To save yourself even more time, ask the writer to include internal links within the blog copy.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Blog, Link] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    And in a next phase, the app could be linked to an online ordering system, allowing mobile ordering of products. 3. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. Apps are the new landing page. Are you a safe driver?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Blog, Link] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Kevin Jorgensen recommends using TwitCleaner (a recommendation I strongly endorse) to check your own Twitter profile for sins like excessively retweeting, too many links, too much self-promotion, too much use of automation and other sins. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog. ” WTF?
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Blog, Link] Social Media is Simpler Than You Think
    Social networking sites are among the key tools for social interaction, but such conversations can happen almost anywhere on the social web where people are talking about your brand, asking questions about products or services, or simply discussing what’s happening in your industry, including review sites, blogs, wikis and forums.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Blog, Link] The Era of the Specialist has Arrived
    In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. found this blog article timely as this week Find New Customers announced its. Just go to [link] and enter hashtag #b2bchat.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Blog, Link] 7 Ways Twitter Can Help Juice Your Content Creation
    And if you''re using the responses to generate blog and offer topics, you''re ensuring that your content is answering the questions that matter to your target persona. 3) Leverage Industry Influencers. This can bring you tons of blog titles if you search on the right terms. is Twitter a tool we can use for that, too? Right?
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Blog, Link] The Mi6 Tweekly: Week of July 19, 2010
    RT @MarySicard: Small biz w/ blogs receive 55% more traffic than small businesses that don’t blog. suggested she comment on my blog/start a discussion on Linkedin. Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Monday. Think SPOC! Some tips. Thursday.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Blog, Link] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Here’s an example of a recent Promoted Post, and check out more examples in our blog article Don’t Stop A-Meme-In’ — Using Memes for Lead Generation and Buzz Building.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog, Link] Six ways to turn Yelp into your most effective marketing channel
    Provide a link to your Yelp profile so it’s as effortless for your customer as possible. Connect with her at her  Kruse Control Blog  and on Twitter: @kathikruse  . Your brand is what people say about you when you’re not in the room. Jeff Bezos, Founder/CEO Amazon. Guest post by {grow} community member Kathi Kruse. Signage.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Blog, Link] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Your site should exist on one domain, and all pages built off it should follow either a subdirectory (www.unicorns.com/blog) or subdomain (blog.unicorns.com) structure. Campaign for Inbound Links. A ton of remarkable, keyword-optimized content will get the ball rolling, but you won't win any search engine ranking wars without inbound links.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Blog, Link] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Explosive Growth in Marketing Tech: 7 Categories to Implement Now was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Explosive Growth in Marketing Tech: 7 Categories to Implement Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And it certainly is.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Blog, Link] 15 things marketers should stop doing and thinking in 2011
    We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Social media cause people to waste time at work. Mobile.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Blog, Link] Your Teleprospecting Question Workbench
    This will force the client or prospect to clarify their understanding of their language and actually link it to their own business. His popular blog and podcast Duct Tape Marketing was chosen as a Forbes favorite, a top ten marketing show on iTunes, and called a “must listen” by Fast Company. Ask “Can we get specific?
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 11, 2012
    [Blog, Link] How to Cheat at Inbound Marketing
    How to Cheat at Inbound Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Seth Resler The concept behind inbound marketing is simple: Create compelling content, make it easy to find, and your customers will come to you so you don’t have to chase them down. We’ve got you covered.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Blog, Link] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Create an industry blog. Blogging is one of the most effective ways to consistently showcase your firm’s value and expertise by providing helpful information and guidance to a targeted audience. Your industry blog should focus on common challenges, questions, or pain points shared by companies in your targeted niche.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 21, 2013
    [Blog, Link] Did social media really begin in 1984? The event that made you FEEL.
    You can find more of her creative insights at her award-winning blog The Story of Telling. . link] has been. You can find more of her creative insights at her award-winning blog The Story of Telling.  By Bernadette Jiwa, Contributing {grow} Columnist. Real action. In fact, he raised about $150 mm. There was only us. Our story.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, OCTOBER 14, 2008
    [Blog, Link] Productivity 2.0: How the New Rules of Work Are Changing the Game | Zen Habits
    Links. For years, books and articles and blogs on productivity have been showing us how to be more productive: crank out the tasks, multi-task, work faster, be organized. For years, books and articles and blogs on productivity have been showing us how to be more productive: crank out the tasks, multi-task, work faster, be organized.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 18, 2013
    [Blog, Link] Nobody Wants to Get [Email] Blasted: The Story Behind the Song
    Follow this link to hear Julie’s song, “ Nobody Wants to Get Blasted “! Nobody Wants to Get [Email] Blasted: The Story Behind the Song was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The psychology is simple. How to catch them? Gone are the days of batch and blast!
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Blog, Link] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    This sense of urgency will encourage people to buy sooner. 3) Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters -- that means they're also good candidates to write blog posts for you to help promote the conference. Just kidding. But they're busy. Really busy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 27, 2012
    [Blog, Link] Are you on your customer’s A-List?
    Determine appropriate cadence for owned media (blog post), mailings, postings, tweeting, etc. You can follow him on Twitter @SocialSteve and visit his blog at [link]. By Contributing {grow} Columnist “Social Steve” Goldner. Good Golly Miss Molly.  I’ve been busy.  But I am sure it is very different for you. Right!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2012
    [Blog, Link] 5 Steps for Creating a Viable Marketing Dashboard
    Data chains help visualize the link between programs, strategies, objectives and outcomes. Steps for Creating a Viable Marketing Dashboard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Even an economic recovery won’t eliminate this topic. This is where a dashboard comes in handy.
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Blog, Link] 2010 Social Media Trends in the Industrial Sector
    You can download a free copy of the complete report here: [link]. Here are some suggestions: Blog about interesting application or trends in specific industries. Twitter account to send followers links of interesting products and industry news. The survey shows that for work-related purposes, this audience is slow adopters.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 13, 2012
    [Blog, Link] Content Marketing And The Value of Relationships
    The last thing you want to do is risk your audience’s trust by associating your blog/newsletter/webinar with a stranger who has a bad rap you don’t know about. Send a note – and a link – if a piece of their content inspired a piece of yours. Photo credit: ilamont.com. Relationships Beyond Your Audience.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Blog, Link] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    With Post Planner, you can actually customize this so that it can say the name of your brand – and the brand name can be linked to any page to facilitate visitors to visit your website. Customized branding – and link – for each post published using Post Planner. 3.) Photo credit: Wikipedia). Analytical applications.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Blog, Link] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Blog, Link] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. love salespeople.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Blog, Link] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Blog, Link] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    As I blogged about sometime ago, now is still the time for Google Plus for your business. His mission in his book is the same as the mission of this blog post: He wants to show you how to attract more followers, engage “enchanting” people, and promote your brand. link]. link]. link]. link].
  • HUBSPOT  |  TUESDAY, JANUARY 17, 2012
    [Blog, Link] 8 Ways to Leverage Social Media Beyond Social Networks
    Great places for these include your homepage, your blog, your 'About Us' page, and your 'Contact Us' page. 2. Add these buttons to every piece of content you create -- blog articles, ebooks, case studies, landing pages, and other website content. 3. In addition, companies that use Twitter average 2x more leads than those that don't.
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Blog, Link] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    Content Aggregation For Links, Traffic And Buzz. Marshall Kirkpatrick talked about aggregation and filtering several years ago in How to Build an RSS and Blog News Site for Your Project where he had cobbled together a solution using Google Blog Search,  dapper, Feed Digest, PostRank, Roller, and others.  Google Blog Search.
  • THE NEW STRATEGIST  |  FRIDAY, JANUARY 30, 2015
    [Blog, Link] Marketing Doubleshot Podcast – Ep. 3 – Personal Branding & Mobile Customer Journey
    Links & resources mentioned in this episode: Altimeter Group Mobile Report: www.altimetergroup.com/pdf/reports/M…ter-Group.pdf. Blog Digital Marketing Marketing Doubleshot Podcast Social Media Marketing digital marketing marketing marketing doubleshot mobile marketing personal branding podcast Tom Webster: twitter.com/webby2001.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Blog, Link] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    We have been blogging about it a ton since its launch. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! Google+ is hot. This infant of a social network hit a major milestone today, passing the 20 million users mark. Marketing Takeaway. Connect with HubSpot
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Blog, Link] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    According to it''s own research, Google indicates that around 10% of people are looking for links to more in-depth stories. so it wants to help them discover those links. At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog. Let''s get to it! But hey.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Blog, Link] One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)
    Not everything that businesses write on their blogs are going to get a lot of exposure via search engines or sharing by users.  Whenever I do, bad things happen.  So for one of my blogs,  You Can Work Less ,  I set Tweetily to promote posts that are no more than 90 days old and I only allow 1 -2 post per day to be promoted.  Disagree?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Blog, Link] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    The full report can be downloaded at [link]. How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Some key findings: Overall use of social media in buying is still somewhat low. However, there is a big difference by age. 
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog, Link] How to use an Event App to Capture Leads and Get Some Attendee Love
    Immediately provide a download link – preferably on the registration confirmation page. These forms can be linked to content inside the app – you might link a form about a topic to a related session in the agenda. So, until cloning yourself becomes a viable option, a mobile app for your event might be the perfect solution.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Blog, Link] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. ” 12 Latest Facebook Page Features You Might Have Missed by Social @ Blogging Tracker. aging demographic may be cause for concern. Is it becoming uncool?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Blog, Link] Marketing in a Downturn Part 2: Content, Content, Content
    Some examples of how you might do this are: Trail the results of a research report on your blog, with registration to receive the full report. Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Updated your blog? Know your Audience. Plan your Content.
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Blog, Link] 20 Proven Ways to Increase Engagement With Your Audience
    Recaps of recent case studies and research reports can drive engagement, social shares, and links to your website. In order to position yourself as a thought leader and report the latest industry news before any of your competitors, SEO expert Steven MacDonald recommends marketers subscribe to the following resources: [link]. link].
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Blog, Link] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Finding an actionable, interesting line in the blog post – or summarizing the main thesis – can draw your followers in. As an added bonus, creating your own Twitter update for a curated blog post can help you stand out from the pack. link]. link]. Twitter Updates. Note that the update itself is under 100 characters.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2012
    [Blog, Link] 6 Deadly Marketing Myths BUSTED
    Dan's research showed no significant correlation between the number of comments a blog post received and the amount of traffic that blog post generated. If I were allowed to keep only one piece of advice in my marketing career, that would be, "question conventional wisdom." We want to take you down the latter path. Myth #6.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Blog, Link] New Logos Don’t Fix Marketing Problems
    New Logos Don’t Fix Marketing Problems was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. Website Bounce Rate ( more info ). Yahoo!:
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Blog, Link] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. Before sending your recommendation request, find something to send to your contact, such as an interesting blog post, webinar invitation, research report, or even a referral. To read more content like this, subscribe to Sales. Recommendations are the next best thing. project.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Blog, Link] Why’s B2B Marketing So Boring?
    link]. And the 21st Century Supply Chain is their thought leadership blog, so they share surprising insights too. B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. great story. Uncle Jay Explains.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 18, 2010
    [Blog, Link] The One Thing EVERY Company Needs Today
    Create the position of Chief Content Officer reporting to the CEO and let her “own&# ALL content — website, blog, social networks, eBooks, White Papers, Webinars, Podcasts, Events, Direct Mail, Search Marketing, and Sales Messaging, etc. Just go to [link] and enter hashtag #b2bchat. is a Chief Content Officer.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog, Link] Savvy Speaks: Got a Newsletter? See How Yours Measures Up
    educational content to leads you’re trying to nurture vs. how-to’s on extracting the most value from a solution for current customers) Keep the newsletter short, with links to expanded content online Mix up the type of content (e.g., It seems like these days EVERYONE sends out their own email newsletter (or eNewsletter).
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 27, 2008
    [Blog, Link] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
    will be inaugurating a wide-ranging blog on topics related to new technologies for learning and their impact on evolving ways of thinking. Heres the URL for a piece by Motoko Rich (a terrific reporter at the Times) that will appear in the Sunday NY Times on July 27: [link]. Subscribe to this blogs feed. Blog powered by TypePad.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Blog, Link] 5 Ways B2B Companies Can Use Facebook Timeline
    Link to Your New Landing Page. This is easy to do from your website by linking a Facebook icon to this, but harder to do in print. Pin your latest ebook to the top, but keep sharing blog posts and photos on your Page. 4. Create a Stunning Cover Photo. This wide photo at the top of the page is 851 pixels wide and 315 pixels tall.
  • MARKETING ACTION  |  FRIDAY, JUNE 5, 2015
    [Blog, Link] How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
    Are there sitewide (from someone else’s site) links present? Are there over-optimized internal links observed? If your site is linked to Adwords, how does traffic perform from search ads? If your site is linked to webmaster tools, which keywords are driving the most valuable traffic? Are there fresh, incoming links?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 20, 2014
    [Blog, Link] Confessions From Your Customer – Yes, Yours
    Confessions From Your Customer – Yes, Yours was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Letty Ernst I have a confession to make. abandon things. Online shopping carts, brands, stores, emails, entire email addresses. In a way, I am the consumer marketer’s worst nightmare.
  • SAZBEAN  |  WEDNESDAY, JULY 20, 2011
    [Blog, Link] Using Technology to Write about Technology
    He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). My third book ( amazon affiliate link ) had done well, but I decided that it was beneficial to try and find a progressive publisher — one that wasn’t wedded to antiquated ways of doing things. Control.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] The Secret to Great Marketing [Infographic]
    The Secret to Great Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone. Why a nation?
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Blog, Link] 9 Questions You MUST Ask Before Hiring a Freelance Blogger
    You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade , you just can't find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. Describe the proper layout and format of a blog post.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 30, 2010
    [Blog, Link] Podcast: Industry Interview with Georgia Foley-STAFDA Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Health care lines of credit and overall government policies top the list.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Blog, Link] Everything You Should Know to Prepare For Google+ in 2014
    Encourage internal resources to “+1” any blogs, content & photos your company has on its site. To do this, you will need to make sure you have a +1 widget (see an example above this post) implemented on your content pages and blog posts. Some simple ideas could be sharing linked photos. There is no ignoring it.
  • LEADER NETWORKS  |  FRIDAY, JANUARY 14, 2011
    [Blog, Link] A Conversation About B2B Online Communities
    Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Blog, Link] Breaking the code on Twitter for business
    This link will give you some ideas on the best way to tweet for impact. 4) Be honest but be careful. You can find his blog {grow} at [link The Savvy Sisters are proud to welcome back our friend, Mark W. Schaefer. Enjoy! When I first tried Twitter, I thought it was the dumbest thing I had ever seen. in that order. Don't. You are?
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blog, Link] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Scan through and read articles from top blogs in your RSS feed. 10 Daily To-Do's. Listen.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Blog, Link] Marketing Metrics that Matter
    Marketing Metrics that Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Revenue Performance analytics Marketing Automation marketing metrics marketing roi revenue performance management
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 27, 2011
    [Blog, Link] Sharing With Google+ Improves Marketing Effectiveness
    When a user clicks the +1 button on a website, a link to it will be displayed on their Google+ profile. Clicking the +1 button gives a link your public stamp of approval, which could be particularly handy for people aiming to be recognized as a thought leader. by Maria Pergolino This tiny new button could have a big impact! Snippets.
  • B2B IDEAS @ WORK  |  MONDAY, JANUARY 17, 2011
    [Blog, Link] The State of the ‘Inbound State of Mind’
    2011 Goal: Reach a grade of 100 by improving our on-page SEO and inbound links. The majority of these visits can be traced to our blogs, as well as the landing pages for several content and webinar campaigns. Inbound Links: We saw a significant increase in the number inbound links to our site. We plan to do just that.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Blog, Link] 10 New Examples of Marketing So Useful, You’d Pay For It
    One of my all-time favorites, this series of Vine videos is now also a Tumblr blog and Pinterest board, all devoted to useful, six-second household tips. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lowe’s Fix in Six. Genius!
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Blog, Link] 7 Targeted Social Networks Niche Marketers Should Try
    When possible, provide links to resources such as blog articles that help to answer users' questions. When appropriate, sprinkle in links to some of your educational lead-gen content such as ebooks and webinars to capture Quora users as business leads. Why Niche Social Networks Are Valuable. Go ahead -- try 'em out! 1) Quora.
  • CLIENT BRIDGE  |  THURSDAY, SEPTEMBER 1, 2011
    [Blog, Link] Creating a Branded Foursquare Page
    link] Look for Examples in the Page Gallery Find inspiration by viewing one of the many pages created by other businesses. Add as much information as you can, including your logo and links to your website, blog or social accounts. From Social Media Explorer, here are some tips for creating a Foursquare business page.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Blog, Link] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Had I clicked on any of their links? Why Technology Makes Your Email Marketing MORE Personal, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 11, 2013
    [Blog, Link] Social Media Invite Emails That Are a Marketing “Do”
    Now it may seem obvious, but always make sure (in any email you send) to include a link and/or a call-to-action button that entices readers to follow you. Easy to read – Remember to include all the social sites you’re on and link to each one – Some people prefer different social sites. Email marketing, of course!
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Blog, Link] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. To be successful, companies need great content.
  • DIGITAL VOICES  |  FRIDAY, JUNE 28, 2013
    [Blog, Link] This Week in Digital Strategy 6.28.13
    This blog explores the other benefits to offering mobile coupons. Infographic: Who Looks at Banner Ads via MarketingTech Blog. Taking into account tweet length, link sharing, and time of day all matter when getting retweeted. Happy Friday, everyone! This week provided some great insights into the world of digital strategy.
  • MARKETING ACTION  |  MONDAY, JUNE 23, 2014
    [Blog, Link] Optimize Your Content for Inbound Marketing: Part 2
    Doing so would be the proverbial “tiny sip through a fire hose,” which is (1) too long for a blog post and (b) most likely not helpful to readers who are ramping up on SEO. The company made the guides front-and-center, accessible from their homepage, site search pages, product pages, and blog. Links pointing to your content.
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Blog, Link] 6 Guaranteed Tactics to Turn Facebook Likes Into Leads
    Share Links to Landing Pages on Your Wall: Amongst the updates and content you share with your fans on your wall, be sure to include a hearty mix of landing page links for lead generating, premium content like ebooks , webinars, and other educational downloads. Have you added links to offers in your page's 'Info' section?
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Blog, Link] TV Really Is Easier to Measure than Social Media
    link]. If someone emails a link or tells a friend, it is unaccounted for. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. disagree. History.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JANUARY 10, 2012
    [Blog, Link] The Consumerization of the Enterprise App
    While Chatter feels a little like Twitter and Yammer is more akin to Facebook, both tools make it easy follow colleagues, post updates, share links and organize the workforce into groups. Assistly ’s model for managing customer service is about intuitive as updating your blog. But novelty is rarely enough. Chatter and Yammer. Assistly.
  • HUBSPOT  |  MONDAY, OCTOBER 18, 2010
    [Blog, Link] Top 5 Inbound Marketing Articles to Start the Week: Essential Content Strategies
    Author: John Jantsch on Duct Tape Marketing Blog. blog , social media, testimonials, reviews) and content that educates (e.g. Things I’ve Learned About Blogging After 6 Years. Author: Rohit Bhargava on Influential Marketing Blog. Always include links and always try to click them. Photo Credit: Peter Robinett.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 1, 2013
    [Blog, Link] Credit and Measure: More Tips to Improve Sales and Marketing Alignment
    by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Sam Boush, the President of Lead Lizard , a marketing automation agency based in Portland, OR. Through Credit and Measure: More Tips to Improve Sales and Marketing Alignment is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • THE EFFECTIVE MARKETER  |  TUESDAY, MARCH 9, 2010
    [Blog, Link] Email Design Review Gallery « The Effective Marketer
    And what’s up with blog posts (side bar) in this email? The only “download&# link seems to be the red button to the right, I would have added a couple more ‘download’ options either within the text or right after it. Blog at WordPress.com.Are you in search of inspiration? Too confusing.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Blog, Link] 20 Tools for Creating and Delivering Amazing Presentations
    If you''re not sure which tools to use, look no further than this blog post. With Haiku Deck, professionals can quickly create presentations that can be "easily projected, shared, posted, embedded on a website or blog, or viewed on any web-enabled device." The best (and easiest) way to do that? Cost: FREE. 5) Keynote. 10) Camtasia.
  • VOLACCI  |  FRIDAY, JANUARY 3, 2014
    [Blog, Link] How to Market with Video in Drupal
    Include keyword-optimized links to blog posts, your contact page, and information about your company’s products and services to maximize the chance that you get conversions off of the video. For help getting your Drupal site set up for SEO,  contact us  at Volacci, or read our blog for more  Drupal marketing  tips and trips.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 1, 2015
    [Blog, Link] What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat
    What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What We Can Learn from the Epic Fail That Was the Fifty Shades of Grey Twitter Chat appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MARKETING INTERACTIONS  |  MONDAY, JANUARY 25, 2010
    [Blog, Link] The Focus for Content Marketing is Not Format
    Format (white papers, articles, blog posts, video, case studies, etc.) "I want 2 blog posts, 3 successive articles for our nurturing program and have Sam go see Doug in R&D and gather some stats to back up our assertions. I'm getting a lot of questions these days about content marketing. Thank you one and all!
  • HUBSPOT  |  THURSDAY, OCTOBER 24, 2013
    [Blog, Link] How to Write a Press Release [Free Template]
    Blog posts, SlideShares, and social media assets are creative ways to get the word out. While press releases are often associated with old-school PR, there’s a reason creative announcements should include or link to one. Like writing the perfect blog post title , setting up your press release for success starts with your headline.
  • ENGAGE  |  WEDNESDAY, JULY 27, 2011
    [Blog, Link] Goodbye, Voice of God (in Journalism)
    But in 2006, I began a blog , and it was one of the best things I’ve ever done. And while a lot of people are mourning the loss of the old-school journalistic ethos, I think, with blogging, quite a bit has been gained as well: Journalism is turning more transparent. That’s far less of an issue with blogging. Just kidding.)
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Blog, Link] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
    link] | 1 day ago If the Gov't shuts down, do we get a tax credit for those days? h/t Tim Flink | 1 day ago Hilarious. RT @ sarahka : @ wittlake you should check out xkcd's take: [link] | 2 days ago Infographic: Her Colors, His Colors. link] | 2 days ago Have you seen Google [Tilt]? Maybe you don’t start here.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 29, 2015
    [Blog, Link] 5 B2B Social Media Tips to Drive Prospect Engagement
    You can post articles, link to blogs and initiate discussions that will encourage conversation. Respond to Your Followers’ Comments on Twitter While many use Twitter to broadcast their thoughts and links , truly engaged professional services firms reach out and engage followers. Leverage your firm’s expertise.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 18, 2009
    [Blog, Link] Finally! A B2B social media success story
    The “Destroy Your Printer Video Contest” was promoted through the comapny’s blog,  Twitter, LinkedIn and Facebook.  The oddball humor of the contest gave it a great buzz and more – web traffic more than doubled and the company gained more than 100 new inbound links. Recycler That’s right.  New business.
  • WRITING ON THE WEB  |  MONDAY, MARCH 17, 2014
    [Blog, Link] How to Research Content for Your Expert Ebook
    for Your Expert Ebook" src="[link] width="300" height="225" title="How to Research Content for Your Expert Ebook" /> How should you research content in order to write your expert ebook ? Blogs and online news sites (Huffington Post, HBR, AllTop, etc.). The field of online research methods is new and expanding rapidly. Crowd sourcing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Blog, Link] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
  • MARKETRI  |  FRIDAY, JUNE 29, 2012
    [Blog, Link] Uncovering the Mysteries of Google and Off-Page SEO (Part 2 of 2)
    An example of this would be blog posts. You could use an RSS feed as valuable content and this actually causes automatic link building. This targets the following: Over-optimization or "keyword stuffing" (say building tens of thousands of links to the same keyword). Content is the like the bullet in the SEO gun.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog, Link] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Blog, Link] 10 Brilliant Pinterest Board Ideas From Real Brands
    Regardless of whether you''re a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. Each pin is perfectly optimized as well -- a simple, engaging image; a longer, descriptive caption; and a link to more educational content on Petplan Insurance''s site. On Lowe''s Build It!
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Blog, Link] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Heck, I even used it in my  recent blog post about email opt-ins. That Ready? Here we go. 1. Thanks.”
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Blog, Link] 5 Ways to Use B2B Social Media to Break Company Silos
    These could be simple pre-sales questions that can be easily answered with a link to an FAQ document, or they could be customer service issues that need to be addressed by a customer service rep. Get Product Team Blogging. The marketing or social media team usually own a blog at most B2B companies. With silos.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Blog, Link] 10 Guaranteed Ways to Get More Google+ Page Followers
    Optimize and Populate Your Page With Content First: It's never a good idea to start promoting something before it's truly "ready," whether it's a new blog, a new campaign, or a new social presence. Write a blog post about your new Google+ Page, what you'll be sharing there, and why your blog readers should want to follow you. 4.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Blog, Link] 7 Pro Tips for Expert LinkedIn Marketing
    Post blog articles and offers directly to your LinkedIn company page. Mix up promoting blog posts and landing pages to give your followers a variety of content to consume. Answer questions in the "Answers" section of LinkedIn, and link to relevant landing pages when helpful. Use LinkedIn Ads to generate company page followers.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 8, 2013
    [Blog, Link] 3 Tests Every Marketing Dashboard Must Pass
    Provide a direct link between your marketing programs and investments and business results?   Tests Every Marketing Dashboard Must Pass is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. At two recent conferences we asked attendees whether they had a marketing dashboard. More hands went down.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 29, 2015
    [Blog, Link] What Is Dark Social Media?
    This occurs when a link is shared over online chat, forums or email rather than shared as a status. Although the audience is not as large as publishing a social status, it is more direct and is almost guaranteed a click on the link. appeared first on Content Marketing, Virally Blog. Dark social is a term coined by Alexis C.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 17, 2015
    [Blog, Link] Marketo and Facebook—Delivering The Right Message at The Right Time
    Marketo and Facebook—Delivering The Right Message at The Right Time was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Chandar Pattabhiram The right message delivered at the right time over the right channel to the right customer is the goal of every marketer. But But how?
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Blog, Link] Colleges and Universities Lead the Way with Social Media Adoption
    Rather, it’s all about being competent online, through social media, blogging and SEO (search engine optimization). Besides this, blogging continues to be embraced by colleges and universities. While other sectors are reporting a leveling off of blogging (i.e., How Higher Education is Leading the Way. Connect with HubSpot
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 8, 2014
    [Blog, Link] 4 Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing
    Steps to Marketing Transformation: How Phillips 66® Embraced Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What could new lubricant technologies do for them? What were some best practices for putting them into use in their businesses? And so forth. Want to learn more?
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