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  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, MAY 15, 2010
    [Blog, Link] Debunking the Viral Coefficient
    Hotmail went viral because its users spread the word about Hotmail every time they sent an e-mail through the Hotmail service that included a link encouraging all e-mail recipients to sign up for a free Hotmail account.  Viral marketing has long been the Holy Grail of Internet marketing.  Congratulations! Viral bliss awaits you.
  • GREAT B2B MARKETING  |  WEDNESDAY, AUGUST 18, 2010
    [Blog, Link] B2B Marketing and Baseball – by Christopher Ryan
    I’ve seen a number of blog posts and articles lately that use sports metaphors.  By the way, if you are interested in learning more about the benefits of B2B marketing and sales alignment, download our whitepaper titled Bridging the Gap Between Sales and Marketing at: [link]. People who have no idea who their U.S.
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Blog, Link] Social Media Starter Kit for Real Estate Professionals
    Creating an integrated social media marketing campaign means linking your Facebook, Twitter, LinkedIn, Google+, and YouTube accounts so that no matter where your potential client might be, they are able to find and connect with you. link]. Social media for the real estate professional. Why Realtors Should Consider Social Media.
  • HUBSPOT  |  WEDNESDAY, AUGUST 25, 2010
    [Blog, Link] The ABCs of Off-Page SEO Tactics
    You can follow her on Twitter at @googlegirl or read her blog. So what can companies and marketers do to sift through the noise of link building and Off-Page SEO. Off-Page SEO Factors: What search engines can determine about the linking structure of other sites, and the sites inter-related to those sites, in relation to your site.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 14, 2013
    [Blog, Link] 5 Copywriting Tips to Enhance User Experience
    According to Joshua Porter on the interface and product design blog Bokardo , “Microcopy is small yet powerful copy. ” Here’s an example given from his blog: 3) Pay attention to information flow. Make it obvious what information your visitor will get if they click a link by using very clear language.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] The Secret to Great Marketing [Infographic]
    The Secret to Great Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone. Why a nation?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Feature photos on your blog posts. Enhance blog posts. Peppering your company blog with videos creates visual variety, and encourages visitors to stick around. Promote the presentation in a related blog post. blog post gives you space to provide additional information and context for readers. Humans are visual.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Link] How (and Why) to Personalize Content on the Web
    For example, the CEO of a software companymight see one call-to-action at the bottom ofa blog post, while the CEO of a healthcarecompany (reading the same blog post) seesanother. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog, Link] Why Literature Matters (Despite What Those Last 50 Million Tweets Told You)
    This blog post is not enough. That is why we write how we write on the Internet: in short, succinct bursts of information, littered with links, short asides, and bolded keywords. Soak up that paper Prozac and refresh your brain, sanity, and let yourself bask in the beauty of a 7-sentence paragraph without any links at all.
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Blog, Link] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    One way is to look for influential blogs in your industry (using blog search engines like Technorati), subscribe to them, and start following their authors on Twitter. Did you just write an article on your blog about some important company news? Tweet a link to an appropriate journalist who covers a relevant topic.
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    [Blog, Link] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    To this end, blogging, sharing content on social media, and creating a content-rich website are essential marketing tactics. As I noted in a previous blog post , even the greatest content marketer in the world can not reach EVERY prospect on his/her own. Blog and Website Links. But why stop there? What is JDSupra? Search.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MAY 26, 2010
    [Blog, Link] How to measure 5 popular social media channels
    Read his blog here [link]. He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI. How many social shares did the post get?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Blog, Link] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    Ways Google+ Hangouts Can Increase B2B Productivity was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. And it doesn’t stop there.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog, Link] 10 Opportunities You're Missing on Thank You Pages
    Subscribe to Your Blog - Give your new leads the chance to subscribe to your blog by email or through RSS from your thank you page. Don’t just say “Subscribe to our blog!”, Provide links and explanations to blog articles and other web pages that relate to the offer. Now what? Really Thank Them!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Blog, Link] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    As I blogged about sometime ago, now is still the time for Google Plus for your business. His mission in his book is the same as the mission of this blog post: He wants to show you how to attract more followers, engage “enchanting” people, and promote your brand. link]. link]. link]. link].
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 20, 2012
    [Blog, Link] Why Viral Marketing May Not Be So Infectious in Social Media
    For example Martha Payne, the school girl who became an internet hit after blogging about her school dinners and Susan Boyle who rose to stardom when the video of her audition for Britain’s Got Talent was viewed by tens of millions of viewers on YouTube. Blogging works in this way because it is lots of small amplifiers working in unison.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Blog, Link] Move From Branded Content To A Content Brand
    link] Cut through the clutter and create content people actually want to build a relationship with. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What do you see happening in Content Marketing today? How is it changing?
  • LEADER NETWORKS  |  MONDAY, APRIL 23, 2012
    [Blog, Link] Time For You To Shine Online!
    Another approach, if you already have a blog, an article or other information of value to the community, would be to email the community manager and ask if they would be interested in the information. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Do the discussion topics interest you?
  • LEADER NETWORKS  |  FRIDAY, JANUARY 14, 2011
    [Blog, Link] A Conversation About B2B Online Communities
    Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 18, 2010
    [Blog, Link] Twitter time-savers: Tweet success in just 20 minutes a day
    Once you have surrounded yourself with an interesting tribe, it’s easy to “go down the rabbit hole&# and follow link after interesting link. have my TweetDeck set up with columns with marketing thought leaders, people who are active on my blog, local friends, and other topics.  is a question I get asked repeatedly.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Blog, Link] From Strings to Things: A Quick Primer on Semantic Search
    Imagine these entities as points on a very large and detailed map, crisscrossing with billions of links showing the connections between them all. By the end of it, the search engines would have a more three-dimensional understanding of this blog than I have of myself (which is a bit sad, if you think about it). Smarter Search Engine.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] How to Sex Up Your Google Search Results With Authorship Info
    If you don't have an email address on the same domain, Google has an alternative method for linking your content to your Google+ profile. Have you ever been cruising through Google's search engine results pages to find that certain results are paired with a thumbnail-sized profile picture of the content's author? The catch? Learn how here.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Blog, Link] 10 Genius Ideas That Changed Marketing Forever
    2) Blogging. but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." Short for web log, a blog is a term used to describe a series of online articles displayed in chronological order that generally encourage comments from digital readers. 1) Agile.
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Blog, Link] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    He is also the author of the White Paper Pundit blog. Blog White Paper Pundit Twitter Jonathan_Kantor. are ones that I have been preaching as part of my White Paper Pundit blog for several years. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). Savvy B2B Marketing Blog. Crafting White Paper 2.0
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Blog, Link] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Here’s an example of a recent Promoted Post, and check out more examples in our blog article Don’t Stop A-Meme-In’ — Using Memes for Lead Generation and Buzz Building.
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Blog, Link] Google Launches A More Social Search
    Instead, focus your time and effort on creating amazing blog content and distributing it through social media. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! A battle is happening in the Silicon Valley. Rank Doesn't Matter; Reach Matters. Marketing Takeaway.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [Blog, Link] How to get Started with Marketing – Step 2 – Content Marketing
    One of the guests on Marketing Made Simple TV (The show was held up due to my big injury and hospital stay) will be relaunched soon – probably with a new name like Simple Marketing TV , because someone took the old domain and [link] is available.) Click the link to download it for free.). Have Problem. Need Solution. Be careful.
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Blog, Link] 4 Ways News Releases Boost SEO
    You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. Data shows the more of these pages you have on your website, the more traffic, and inbound links and leads you're likely to attract. The main components you need to set up an online newsroom on your website are a blog application and RSS Feed.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Blog, Link] Six Steps to Keep Your Content Marketing Squeaky Clean
    by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! You also might want to decide if you can re-use these assets in a campaign or if you can work on a repurposing the content into blog posts, webinars, or even an infographic. Step 2. Step 3. Step 4.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 8, 2010
    [Blog, Link] The Search for B2B Marketing Superstars
    In one of the Modern B2B Blog’s most popular posts, Jon Miller encouraged marketers to tout (among other things) awards as part of a strategy to appeal to buyers who are stressed about budgets. The Search for B2B Marketing Superstars was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Awards. Conference.
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Blog, Link] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
    For businesses facing heavy competition in online marketing, SEO based on quality inbound links is key. This SEOmoz article stresses the powerful role remarkable content can play in link-building, offering several tips and examples of content marketing ideas in various industries to get you thinking in the right direction.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Blog, Link] 19 Email Deliverability Terms Every Marketer Should Know
    This blog post will enrich your email marketing vocabulary and equip you for stellar team discussions and marketing presentations. Feel free to share and embed it on your own blog to spread the email deliverability wisdom! After the user clicks the link, they are added to the ongoing email communication. In other words, only 76.5%
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    [Blog, Link] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog.  They also received  three times as many votes as their link-less counterparts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 20, 2013
    [Blog, Link] 89% of Organizations Use Spreadsheets to Manage Budgets – Really?
    It can be challenging getting business insight from spreadsheets because it’s difficult to link cause and effect, or to tie spend to marketing goals. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Budgeting Pressures. Going Beyond the Spreadsheet. Budgets
  • JUNTA 42  |  WEDNESDAY, APRIL 18, 2012
    [Blog, Link] Optimizing Social, Search and Content: A Q&A with Lee Odden
    I first started following his blog back in 2007/2008 when we launched the Junta42 Top Content Marketing blogs. During the 11 times we released the top content marketing blogs from around the world, Lee’s blog ranked #1 three times. Check it out on Amazon , Barnes & Noble or visit the book site: [link].
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 16, 2013
    [Blog, Link] The Taco Bell Content Strategy
    It is the basic, has all of the classic ingredients, and you might even have some leftovers to take home, like worksheets, blog posts, mini eBooks, and more. Grilled Stuffed Burrito = THE BLOG. The content equivalent is the blog.  In the Taco Bell world, you have tortillas, beans, meat, cheese, rice, and sometimes lettuce.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Blog, Link] The Cobbler’s Children Have No … Marketing Campaigns
    Respond substantively and thoughtfully to the topic or issue; don’t sell yourself or your agency, and don’t offer links. Turn the slides into an infographic, and/or a blog post. in a paper, a blog post, and a proposal). But you, of all people, know how important it is to get (and keep) good prospects in the pipeline.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, MAY 17, 2012
    [Blog, Link] Social Media Readings: Nine Things to Get You on Track
    It’s a great look at setting up your company page, groups and discussions plus hooking it all together with your blogs and Twitter feeds. get that it delivers serious link juice; I get that the numbers are in its favour for displacing Facebook; I appreciate that the interface is much better for B2B marketers. But that’s my issue.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 8, 2010
    [Blog, Link] 10 Webinar Tips
    If you’d like to learn more about webinars in general, I can recommend Ken Molay’s  Webinar Success blog. With a Marketing Automation system, you can easily track how much revenue is linked to a particular campaign. I’m not a webinar expert, but I can give you 10 tips around the logistics of Webinars. Promote heavily.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Blog, Link] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. To be successful, companies need great content.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Blog, Link] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Name your blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Blog, Link] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied.  It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs.  None of these have anything to do with having a blog!
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Blog, Link] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. 2) Listen to Your Audience. Social Media
  • WORKFACE  |  MONDAY, JUNE 13, 2011
    [Blog, Link] Customer Service Equals Active Listening for Social Media
    Of course I took a moment to visit the link. So how do we make sure our companies don’t end up on a website like [link] ? Expansion of these three primary listening elements will be included in my next blog post. By Courtney Bassil. Being a Customer Service Manager, a relevent tweet caught my attention. Great question!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 4, 2010
    [Blog, Link] Planning Your Sales Training
    If the link does not work, send me an email for the article.   link]. Blog:  www.YourSalesManagementGuru.com. Planning Your Sales Training. In my soon to be published book on Sales Management, one topic I discuss in great detail is salesperson development and training. Ken@Aacumenmgmt.com. Move up and move ahead!
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Blog, Link] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Your blog content should revolve around anything interesting or signficiant in your industry as well as anything that helps solve probems for potential customers. You said you should have an offer for every blog post. Absolutely.
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Blog, Link] Is Your Web Content a Marketing Liability?
    If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” Long live the internet.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog, Link] Why Nonprofit Social Media is a Waste of Time
    start a blog….             2.  BLOGS. Do you think the root of “blog” is “blah”? If you blog from that perspective, there’s really no point.  But not if you don’t know your purpose and where you’re headed with your blog. So don’t begin a blog without an articulated purpose, content plan and editorial calendar. 
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 14, 2010
    [Blog, Link] Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.If you give us your email, we’d be happy to send you the results. The more responses, the more meaningful the results. Click here to take the survey. Thanks for taking the time.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 28, 2010
    [Blog, Link] Top 10 Tips for Lead Nurturing Success
    Make your blog an integral part of the program : Dump your e-newsletter. Your blog has much more advantages, including: broader reach, interactivity, no editorial calendar, and much more. Top 10 Tips for Lead Nurturing Success was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 6, 2010
    [Blog, Link] The Power of Impact: what is your plan for 2011
    For more information: [link]. Blog:  www.YourSalesManagementGuru.com. The Power of Impact; what is your plan for 2011. An interesting Thoreson theorem; the more you personally impact the lives of others, the more you succeed professionally.  These kinds of individuals have had impacts beyond their wildest visions.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Blog, Link] Marketing Can Make You Crazy: Valentine’s Day Edition
    Marketing Can Make You Crazy: Valentine’s Day Edition was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. Hilarity ensues. The results were too good not to share. We can help.”
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Blog, Link] 5 Tips for a Social Media Profile Extreme Makeover
    Tips for a Social Media Profile Extreme Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects. Here are five tips to help your business do the same. Have any tips to add?
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Blog, Link] Why SMEs need their own social space
    Guest blog by Jeremy Whitaker, CEO, B2Group. In fact, almost a quarter of SMEs had never heard of Business Link, the government-run network, and even the Federation of Small Businesses (FSB), the largest by far with 213,000 members, is unknown by 15%. of all UK enterprise. So how can this be? Watch this space.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Blog, Link] TV Really Is Easier to Measure than Social Media
    link]. If someone emails a link or tells a friend, it is unaccounted for. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. disagree. History.
  • HINGE MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Blog, Link] Hinge’s Fab Five: January 2014
    It is short, sweet, to the point, and has links to sources for its data. Each medium (whether it be a blog, guide, or research study) serves its own purpose. 'Top Professional Services Marketing Content from January 2014. Each month an enormous amount of content is published on marketing. Enjoy! By: Ashley R. Cummings, OrangeSoda.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Blog, Link] Managing Marketing Content Across the Customer Life Cycle
    The links between marketing activities, content, and the customer buying process and life cycle will become clearer once you complete the mapping process. 'Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. The Customer Life Cycle  . Contact . Connection . Conversation . Consumption .
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 30, 2009
    [Blog, Link] Data Management Is as Sexy as a High Quality Mattress
    When Steve asked me to write a guest post about marketing automation and data quality, I couldn't resist, as we've been going back and forth on our respective blogs exploring the issue. That back and forth led to Steve thinking I might have a worthwhile direct contribution to his blog. enjoyed this one, and I hope you do too.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Blog, Link] The Biggest Mistake Marketers Make
    Image created with [link]. Follow me on Twitter , LinkedIn , Facebook  or Subscribe to future updates to the B2B Marketing Insider Blog. Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Looking for a good example?
  • LEADER NETWORKS  |  TUESDAY, JUNE 8, 2010
    [Blog, Link] Social Media is a relentless taskmaster: Why and how to regain control
    stepped away from my blog and my twitter stream temporarily. My absence was noted: the blog readership dropped a bit and I missed opportunities to engage online with friends and colleagues. So some great ideas and experiences were lost to memory or became book chapters but not tweets or blog entries. Thoughtless? Harmful?
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Blog, Link] How to Use LinkedIn to Boost Your Real Estate Business
    Just as your blog is a direct reflection on the professional nature of your business, so is your LinkedIn profile. You wouldn’t post an article to your blog without double-checking grammar, dates and spelling.  For branding and marketing purposes, you will want to customize this link and create your unique LinkedIn destination.
  • BLUE FOCUS MARKETING  |  THURSDAY, MAY 24, 2012
    [Blog, Link] Unveiling New Logo for #Nifty50 Kids
    2) Help introduce those individuals to new contacts, expanding their networks and influence (as well as those of the #Nifty50 creators and their respective blogs and networks). To download our #Nifty50 Kids Corporate Sponsorship Proposal click here or contact us at: [link] (include a #Nifty50 reference in your message). Nifty50
  • DIANNA HUFF - B2B MARCOM  |  SATURDAY, NOVEMBER 16, 2013
    [Blog, Link] Question from a Newsletter Subscriber
    'In my newsletter this week, I posted a link to a new case study that shows the work I did with Acme Wire Products. What you really need is a Website marketing strategy that includes great content, a blog, social media, etc. was interested to read your Acme Wire case study mentioned in this newsletter. Is it too recent to get results?
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Blog, Link] 3 Key Lessons For New Business Bloggers
    My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. Listen First - Even if you can’t commit to contributing to a blog regularly, listening to the conversation and commenting on other people’s blogs can help you get a sense for what people are saying in your industry.
  • EB2BLEADS  |  MONDAY, NOVEMBER 14, 2011
    [Blog, Link] 9 Reasons You Should Be Generating Leads Online
    61% of marketers plan to invest more in earned media during 2011 whilst the average budget spent on company blogs & social media has nearly doubled in the last two years. 70% of the links search users click on are organic—not paid. B2C companies that blog generate 88% more leads per month than those who do not.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Blog, Link] Just Because It’s Content, Doesn’t Mean It’s Good
    One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. quick tour through your inbox will reveal countless links to stale, incomprehensible and just plain bad content. ”, she asked.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 4, 2013
    [Blog, Link] The Missing Piece to Your Content Marketing Strategy
    It would be nice if content marketing was as easy as starting a blog and watching the leads roll in. For every blog post your firm publishes for example, post an update to the company LinkedIn, Twitter, Facebook, and Google+ pages. This is a proven method for generating high quality traffic to company blogs. BONUS TIP.
  • DIGITAL B2B MARKETING  |  THURSDAY, APRIL 7, 2011
    [Blog, Link] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
    link] | 1 day ago If the Gov't shuts down, do we get a tax credit for those days? RT @ sarahka : @ wittlake you should check out xkcd's take: [link] | 2 days ago Infographic: Her Colors, His Colors. link] | 2 days ago Have you seen Google [Tilt]? Click rates live on for a simple reason. Views expressed are my own.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 23, 2010
    [Blog, Link] Savvy Week in Review - July 23
    No matter the time of year, we've always got our noses buried in all the best blog posts. by @ardath421 What a great reminder by Ardath Albee - avoid the endless, scrolling lists of links to stuff that make your website visitors' eyes glaze over! Here at Savvy B2B, school is never out of session. Lose the B2B Website Laundry Lists!
  • HUBSPOT  |  FRIDAY, JUNE 1, 2012
    [Blog, Link] 16 Things People Really Hate About Your Email Marketing
    Make the option to unsubscribe simple; if your recipient wants to do it, they will take the time to scan your email, find the link, and be removed from your mailing list. In fact, we've written an entire blog post about how to craft catchy subject lines that get recipients clicking! You know what's a bummer, [BLOG READER]?
  • B2B MEMES  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] The Loneliness of the Digital Content Creator: Validating Your Work
    ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 5, 2011
    [Blog, Link] Tips on How to Get the Most out of Social Media Marketing
    The Blogs are overflowing with “how to” lessons on “taming the beast,” we call Social Media Marketing. You You don’t have to look very hard to find blog posts that promise great results from a one-hour daily commitment in Social Media. Is We focus most of our attention on these two sites, in addition to the regular blogging we do. If
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 19, 2010
    [Blog, Link] B2B Microsites: Driving Awareness and Leads - An Interview with Phillip Lin of FireEye
    Regardless of whether you develop a quick video interview or blog post, or a more in-depth white paper, the core message ends up being largely the same. Our corporate site draws quite a bit of traffic because many in the industry find value in the level of technical information provided in the blog put out by our research team.
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Blog, Link] Why User-Generated Content Is More Important Than You Think
    In fact, Socialnomics reports that if you take a look at the world's largest brands, 25% of their search results return user-generated content from review sites, blogs, and social media updates. Namely, their own blogs and online review sites. Generation Y as a Power Purchaser. Getting Started With User-Generated Content.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 9, 2013
    [Blog, Link] Intro to Remarketing Lists for Search Ads
    According to the  Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” Sources: [link]. link]. © 2013, VR Marketing Blog. The post Intro to Remarketing Lists for Search Ads appeared first on VR Marketing Blog.
  • MARKETING TO BUSINESS EXECUTIVES BLOG  |  TUESDAY, FEBRUARY 22, 2011
    [Blog, Link] Games as Content in B2B Marketing
    You can read more about our beliefs in terms of ‘why games’ here: [link] Marketing to Business Executives 02/23/2011 at 9:45 am | #2 Reply | Quote James, The “why games&# captured me. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web.  I’m sold.  Thanks.
  • MARKETING ACTION  |  THURSDAY, AUGUST 7, 2014
    [Blog, Link] Marketing Agency Metrics: How to Measure What Matters
    Which links are getting the most hits? Clickthroughs: How many links did they click? Open-to-click ratio: Of those who opened the email, how many clicked a link? The post Marketing Agency Metrics: How to Measure What Matters appeared first on Marketing Action Blog - Act-On. In fact, they were just sort of nice to have.
  • EB2BLEADS  |  MONDAY, SEPTEMBER 5, 2011
    [Blog, Link] What Does Inbound Marketing Include
    Media enquiries, subscribers, downloads and inbound links. Search Marketing – How will you get found in local search, paid search and organic (SEO) search and for what keywords and how will you measure it, what landing pages will you need and how will link building be done to increase your sites authority. Launch company blog.
  • TOM PISELLO  |  FRIDAY, SEPTEMBER 17, 2010
    [Blog, Link] Leaders indicate Growing Investment in Smart Digital Content
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis! CIO Priorities for 2011 Indicate Continued Frugaln.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, OCTOBER 2, 2013
    [Blog, Link] Ten Things to Make You Less Sad About Q4
    don’t normally pay much attention to sales training blogs, but I happen to know and respect one of the old white guys at this firm, and it’s sometimes important for marketers to press an ear up against the sales training room door to see what’s going on it there. Then I clicked the link and it turns out to be Trappist Monks.
  • VIEWPOINT  |  TUESDAY, AUGUST 14, 2012
    [Blog, Link] B2B Lead Generation: Are You Killing the Golden Goose?
    This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. This first blog is about the difference between inbound and outbound marketing results and the proverb or expression “Kill not the goose that lays the golden eggs.”. greater than “cold” outbound prospecting and nurturing.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 11, 2012
    [Blog, Link] How You Can Find Security in an Insecure Social World
    Even the casual participant in social streams has probably experienced Twitter accounts that have been hacked, which often then send Direct Message (DM) spam with colorful messages or alarming warnings coupled with links that invariably lead to adult content or sites that install malware code on your computer ever-so-quietly in the background. 
  • MODERN B2B MARKETING  |  FRIDAY, JULY 6, 2012
    [Blog, Link] 5 Ways to Optimize Email for Mobile Devices
    Simply go into the text version and edit it so that all links are clear and that images are replaced with text. Remember, on a mobile device graphics can come through as links or blank space and the recipient has a better chance of deleting the message before they even start reading. 3) Keep your body content concise.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Blog, Link] 4 Reporting Features You NEED in Marketing Automation
    You need a platform that links won deals to the marketing activities you have executed. Reporting Features You NEED in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Frank Passantino Every marketing automation platform uses some type of reporting.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 16, 2012
    [Blog, Link] Revolutionizing Social Selling the IBM Way
    In the months since our first blog post on IBM’s social selling strategy , there has been overwhelming interest in the process they use to support reps, while maintaining brand standards. For IBM the process was important; the growth in social among their customers and the shift in related buying behaviors necessitated the change.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 11, 2013
    [Blog, Link] What is the Difference Between Thought Leadership and Content Marketing?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller The other day, I asked the following question: How would you define the difference between thought leadership and content marketing? Jon Miller (@jonmiller) February 7, 2013. AcquireB2B (@AcquireB2B) February 7, 2013. My Thoughts.
  • ANYTHING GOES MARKETING  |  SUNDAY, NOVEMBER 15, 2009
    [Blog, Link] B2B Marketing Trends From Eloqua Experience 09 Via Twitter
    While I could write a number of blog posts on my own findings from this event, I decided to let Twitter write the post for me. Here is a small taste of what was discussed: tracyekraft : Social Media Revolution [link] at Eloqua Experience learning how to be better w/social media. Because it’s real. It’s in the moment. Silos must go.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Blog, Link] Are We Following the “New Best Practices” for B2B?
    They're searching through Google, they're gathering info through blogs, and they're learning and sharing through social media. Our search and banner ads invited engagement with valuable, objective content, including a newly launched blog. Before unveiling a new campaign to a client, our account team runs it through a "Gravity Check."
  • HUBSPOT  |  FRIDAY, JANUARY 3, 2014
    [Blog, Link] 6 Undeniable Reasons Why Your Website Should Be Responsive
    3) Blogging and social activities bring mobile visitors. If you’re like most inbound marketers and have elements of blogging and social media incorporated in your strategy, you probably have been seeing increased mobile traffic. 'This post originally appeared on Inbound Insiders , a new section of Inbound Hub.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog, Link] Get More Email Opens and Clicks Using Behavioral Targeting
    prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest. Website: visit, clicked link, completed form, referral source, search query, etc. Social. Website: .
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Blog, Link] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Follow Kathryn on Twitter at @KKilner. Ask yourself, “Who am I selling to?”
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog, Link] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    'Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Buyers have certainly flocked to this video – it been viewed just under 11 million times.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 26, 2011
    [Blog, Link] US Marketers Should Not Ignore EU Privacy Laws—Even If They Don’t Market in the EU
    Last week I wrote a blog post on ways to obtain explicit consent in order to comply with the EU privacy changes. To be notified of this post, you can subscribe to our Modern B2B Marketing blog by clicking the link in the upper right corner of your screen.). GoSecure.com Blog: Private and Secure Workspace.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 6, 2013
    [Blog, Link] Whoops! How to Write the Perfect “Oopsie” Email
    Depending on the type of mistake (bad link, wrong email, sensitive information, etc.) How to Write the Perfect “Oopsie” Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Do you write and send your own emails? Are you human? After all, we are human (see question #3). Deals.
  • HINGE MARKETING  |  FRIDAY, OCTOBER 11, 2013
    [Blog, Link] Hinge’s Fab Five: September 2013
    By Douglas Karr, Marketing Tech Blog. The 13 Best Industry Blogs. The Sherpa team asked their blog audience to rank the best marketing blogs out there. 12 Scalable Link Building Tactics. As Google becomes smarter and continues discounting low-quality links, we must generate new ideas for outreach. Enjoy!
  • SAZBEAN  |  MONDAY, JUNE 18, 2012
    [Blog, Link] What to Do When Your Posts Aren’t as Good as they Seem in Your Mind
    ve found that effectively conveying my ideas is not only critical for my blog, but also for writing comedy and creating links on my radio show. Have you ever had an idea, a thought, or a burst of inspiration that, while it was still in your mind, sounded amazing? Exactly!) and more like Aaron Sorkin (we love you Aaron!)?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, APRIL 6, 2011
    [Blog, Link] BtoB Magazine Selects 2011 B2B Social Media Winners
    B2B marketers are looking for good examples of social media, as our search traffic has shown us, and while these selections from submitted entries include detailed explanations of why they were chosen, as well as results of the campaigns, they don’t include links, screen shots or embedded videos. Blog: Sybase Inc. Read more.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Blog, Link] How to Generate Inbound Leads with No Editorial Department
    Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. Start a Shared Doc for Blog Ideas. Create a simple Google doc for employees to contribute their blog post ideas at any time. Build a Blogging Schedule. process.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 24, 2013
    [Blog, Link] Marketing Showdown: How to Reach Gen Y
    If you want them to blog, you might  provide them with a guide. Because of this, I’d like this blog post to become a discussion. hope this blog inspires a conversation across all generations—we all have a lot to learn from each other. What started as a lighthearted chat soon became a battle of the generations.
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Blog, Link] Pinterest vs. Google+: Which New Social Network Is Worth Marketers' Time?
    And while in an ideal world you'd have the time to play around with both to see which, if either, is right for your business, we figure that you're just trying to find enough time to write your next blog post. No copying and pasting links or switching between tabs and browsers. And why should they be? And we have! Great. it depends.
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