B2B MARKETING INSIDER | TUESDAY, MARCH 12, 2013
[Blog, Link] Move From Branded Content To A Content Brand
link] Cut through the clutter and create content people actually want to build a relationship with. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. What do you see happening in Content Marketing today? How is it changing?
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 7, 2011
[Blog, Link] Marketo’s Lead Nurturing in Less Than 5 Minutes
And for yet another crash course in lead nurturing, you can also check out my Lead Nurturing 101 blog post. Marketo’s Lead Nurturing in Less Than 5 Minutes was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo.
TRADESMEN INSIGHTS | WEDNESDAY, SEPTEMBER 21, 2011
[Blog, Link] SEO Checklist
Other Websites Linking to Yours ? the more links to your site, the better. Check to see who is linking to you, perhaps you can work out a deal with other website owners. Wiki and Blogs – have you noticed that Wiki entries often appear at the top of the free listings? John outlines some typical areas you need address.
MODERN B2B MARKETING | THURSDAY, NOVEMBER 7, 2013
[Blog, Link] Want to Create Innovative Content? Do These 3 Things
Do These 3 Things was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. ” So What Do Those Terms Mean? Useful. Enjoyable.
B2BBLOGGERS | WEDNESDAY, JULY 28, 2010
[Blog, Link] What The Japanese Can Teach Us About First Impressions.
You can read his personal blog at [link] , where he gives advice on marketing to geographically local customers. You can read his personal blog at [link] where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America.
MODERN B2B MARKETING | FRIDAY, DECEMBER 2, 2011
[Blog, Link] B2B Social Media Marketing Statistics to Ponder
B2B Social Media Marketing Statistics to Ponder was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? 3:00 p.m. and 8:00 p.m.,
WRITTENT | TUESDAY, JULY 2, 2013
[Blog, Link] Creative Marketing Ideas From 10 Great Thought Leaders
Blogs may not be the primary highway for content in a decade, but consumer’s love for a narrative will likely never die. There are companies that use creative marketing ideas on their blogs, and there are others who have achieved the designation of a Content Brand (with a capital C and B, of course). Gary Vaynerchuk - @GaryVee.
B2B MARKETING INSIDER | TUESDAY, FEBRUARY 22, 2011
[Blog, Link] The Biggest Mistake Marketers Make
Image created with [link]. Follow me on Twitter , LinkedIn , Facebook or Subscribe to future updates to the B2B Marketing Insider Blog. Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Looking for a good example?
BUZZ MARKETING FOR TECHNOLOGY | SATURDAY, OCTOBER 11, 2008
[Blog, Link] Directory of Social Networks for Learning Professionals
follow c4lptnews at [link]. helpful, they can be blogs, podcasts, videos, zines, bookmarks, anything. discussions and links to our regular group meetings (Ning, Sue ). Centre for Learning & Performance Technologies. Knowledge, Skills and Tools for the Learning 2.0 CONTACT. GUEST MAP. JANE HART. WRITING & SPEAKING. Learn.
HUBSPOT | THURSDAY, OCTOBER 13, 2011
[Blog, Link] All You Really Need to Know [About Inbound Marketing] You Learned in Kindergarten
Oh, and give them some link love , too. And research how to make your marketing better by subscribing to marketing and industry-specific blogs, websites, and resources. Have you ever read, All I Really Need to Know I Learned in Kindergarten by Robert Fulghum? Here are 7 of Fulghum's insights and how they relate to marketing.
REPUTATION TO REVENUE | THURSDAY, MARCH 4, 2010
[Blog, Link] TL in 4D: Four dimensions for thought leadership success
My own recent review of 72 corporate members of the Institute for the Study of Business Markets , for example, found that only 24 of these manufacturing, industrial, and technology companies even had a link to thought leadership content on their home page. Not every company has Accenture's deep pockets, to be sure, but the lessons are clear.
FEARLESS COMPETITOR | MONDAY, MAY 20, 2013
[Blog, Link] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
In the Eloqua/Kapost ebook (click link to get the ebook) they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. love salespeople.
NUSPARK | SUNDAY, JUNE 24, 2012
[Blog, Link] A Primer on Getting Started with Google+ Business Pages
Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
WINDMILL NETWORKING | WEDNESDAY, MAY 23, 2012
[Blog, Link] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied. It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs. None of these have anything to do with having a blog!
SALES PROSPECTING PERSPECTIVES | THURSDAY, FEBRUARY 17, 2011
[Blog, Link] 3 Reasons Why We Will NEVER Be Able To Replace Cold Calling With Marketing Tools
had a friend of mine send me a link to a webinar his company was running. They have gone to our website and looked at the blog. Did any of you see Jeopardy the other day? The super computer from IBM beat out 2 Jeopardy champions. Marketing tech is reinventing the rate and consistency in which we reach our prospects.
YOUR SALES MANAGEMENT GURU | TUESDAY, JULY 5, 2011
[Blog, Link] Gourmet Living: Your Life’s Pizza
If you follow our blog or receive my monthly newsletter you know I speak often about food, finding your Menu for Life and the analogy of pizza and life. link]. Blog: www.YourSalesManagementGuru.com. Gourmet Living: Your Life’s Pizza. I hope your weekend was a terrific time to celebrate America. Ken@AcumenMgmt.com.
HUBSPOT | WEDNESDAY, AUGUST 25, 2010
[Blog, Link] The ABCs of Off-Page SEO Tactics
You can follow her on Twitter at @googlegirl or read her blog. So what can companies and marketers do to sift through the noise of link building and Off-Page SEO. Off-Page SEO Factors: What search engines can determine about the linking structure of other sites, and the sites inter-related to those sites, in relation to your site.
BUSINESS GROWTH DEVELOPMENT | SATURDAY, DECEMBER 11, 2010
[Blog, Link] Even Customers Can Be Evil
will cover more of this in a later blog post on manipulation versus persuasion in business. « Previous Post Next Post » [link] Roz Bennetts Yep, seen everything you’ve mentioned there. link] business growth development Thanks for commenting Roz. I needed help growing my business Id call him! What do you think?
TOM PISELLO | TUESDAY, JUNE 22, 2010
[Blog, Link] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, June 22, 2010 “Information Overload Biggest Change Agent for Marketing in Next Decade? This got me thinking. The challenge according to Ms. Why not?
B2B IDEAS @ WORK | MONDAY, FEBRUARY 27, 2012
[Blog, Link] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
blog or Twitter feed work well here. Inbound links: Look for websites that are relevant to your business, and are better optimized than your website. For best results, make sure the inbound link comes from a keyword rather than just your company’s name. The meta description as like free advertising.
SOCIAL MEDIA B2B | FRIDAY, FEBRUARY 15, 2013
[Blog, Link] 5 Ways to Use B2B Social Media to Break Company Silos
These could be simple pre-sales questions that can be easily answered with a link to an FAQ document, or they could be customer service issues that need to be addressed by a customer service rep. Get Product Team Blogging. The marketing or social media team usually own a blog at most B2B companies. With silos.
HUBSPOT | WEDNESDAY, JULY 25, 2012
[Blog, Link] 21 Reasons People Don't Trust Your Company
So publish blog content , write whitepapers, create ebooks, record videos and podcasts, get quoted in other people's content. simple link above a field -- commonly the email field -- will tell people that you can be trusted to handle their personal information with discretion. Got a nice comment on a blog post? Ready? think not.
THE ROI GUY | FRIDAY, AUGUST 17, 2012
[Blog, Link] Build It, They Will Come?
The tools can be used to fuel social media campaigns, with blog articles, tweets, LinkedIn group notices and other posts pointing users to the value added analytics and benchmarks they can receive. Tool launch pages and the tool access links themselves can be optimized for, and provide the needed rich content for search engine success.
WINDMILL NETWORKING | MONDAY, OCTOBER 1, 2012
[Blog, Link] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
As I blogged about sometime ago, now is still the time for Google Plus for your business. His mission in his book is the same as the mission of this blog post: He wants to show you how to attract more followers, engage “enchanting” people, and promote your brand. link]. link]. link]. link].
HUBSPOT | WEDNESDAY, JULY 6, 2011
[Blog, Link] 6 Twitter Tips for Building Relationships and Generating Media Coverage
One way is to look for influential blogs in your industry (using blog search engines like Technorati), subscribe to them, and start following their authors on Twitter. Did you just write an article on your blog about some important company news? Tweet a link to an appropriate journalist who covers a relevant topic.
FEARLESS COMPETITOR | WEDNESDAY, MARCH 6, 2013
[Blog, Link] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
Notice how fast this blog is? Author : Buffer, Inc Website : [link] --> The post Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle appeared first on Fearless Competitor. 'Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. Think about it.
FEARLESS COMPETITOR | MONDAY, SEPTEMBER 26, 2011
[Blog, Link] A Terrible Prospecting Email Example
As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. Link to Video clips of product demo appears here.). Lead Generation Companies | How NOT to Prospect Using Email and Video. Never got a response. Waited and waited.
HUBSPOT | WEDNESDAY, OCTOBER 6, 2010
[Blog, Link] 10 Opportunities You're Missing on Thank You Pages
Subscribe to Your Blog - Give your new leads the chance to subscribe to your blog by email or through RSS from your thank you page. Don’t just say “Subscribe to our blog!”, Provide links and explanations to blog articles and other web pages that relate to the offer. Now what? Really Thank Them!
MODERN B2B MARKETING | WEDNESDAY, DECEMBER 28, 2011
[Blog, Link] 4 Ways Google+ Hangouts Can Increase B2B Productivity
Ways Google+ Hangouts Can Increase B2B Productivity was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. And it doesn’t stop there.
TOM PISELLO | TUESDAY, NOVEMBER 23, 2010
[Blog, Link] How to Measure and Present the Effectiveness of Your Content.
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Learn More The responses of other experts can be found at: [link] Posted by Tom Pisello at 7:45 AM Email This BlogThis! Do White Papers Still Engage?
B2B MARKETING ONLINE | THURSDAY, NOVEMBER 18, 2010
[Blog, Link] EMAIL MARKETING: Some tips and tricks to get you on your way.
Guest blog by James Fell, social media manager at The Social Media Library. Whether you are looking to find the best copy, layout, link or broadcast time, testing effectively can provide this insight. The success of any email marketing campaign can be linked to the quality of data - the better your data, the better the return.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 24, 2012
[Blog, Link] The Secret to Great Marketing [Infographic]
The Secret to Great Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone. Why a nation?
TOM PISELLO | THURSDAY, NOVEMBER 18, 2010
[Blog, Link] How Do You Get Started in Content Marketing?
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, JULY 18, 2010
[Blog, Link] Twitter time-savers: Tweet success in just 20 minutes a day
Once you have surrounded yourself with an interesting tribe, it’s easy to “go down the rabbit hole and follow link after interesting link. have my TweetDeck set up with columns with marketing thought leaders, people who are active on my blog, local friends, and other topics. is a question I get asked repeatedly.
MODERN B2B MARKETING | TUESDAY, MARCH 11, 2014
[Blog, Link] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
Feature photos on your blog posts. Enhance blog posts. Peppering your company blog with videos creates visual variety, and encourages visitors to stick around. Promote the presentation in a related blog post. blog post gives you space to provide additional information and context for readers. Humans are visual.
MODERN B2B MARKETING | FRIDAY, OCTOBER 8, 2010
[Blog, Link] The Search for B2B Marketing Superstars
In one of the Modern B2B Blog’s most popular posts, Jon Miller encouraged marketers to tout (among other things) awards as part of a strategy to appeal to buyers who are stressed about budgets. The Search for B2B Marketing Superstars was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Awards. Conference.
WINDMILL NETWORKING | TUESDAY, SEPTEMBER 4, 2012
[Blog, Link] Why Nonprofit Social Media is a Waste of Time
start a blog…. 2. BLOGS. Do you think the root of “blog” is “blah”? If you blog from that perspective, there’s really no point. But not if you don’t know your purpose and where you’re headed with your blog. So don’t begin a blog without an articulated purpose, content plan and editorial calendar.
HUBSPOT | TUESDAY, JUNE 4, 2013
[Blog, Link] Why You Should Publish Content for Entertainment Value Alone
Entertaining content tends to get shared and linked to. But we''re talking about your business blog, which has other goals like thought leadership, education, and lead generation. Your entertainment content still needs to have some sort of relevancy to the focus of your business blog and your industry. I know. It''s.
HUBSPOT | WEDNESDAY, OCTOBER 24, 2012
[Blog, Link] How to Sex Up Your Google Search Results With Authorship Info
If you don't have an email address on the same domain, Google has an alternative method for linking your content to your Google+ profile. Have you ever been cruising through Google's search engine results pages to find that certain results are paired with a thumbnail-sized profile picture of the content's author? The catch? Learn how here.
HUBSPOT | THURSDAY, AUGUST 5, 2010
[Blog, Link] 4 Ways News Releases Boost SEO
You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. Data shows the more of these pages you have on your website, the more traffic, and inbound links and leads you're likely to attract. The main components you need to set up an online newsroom on your website are a blog application and RSS Feed.
MARKETRI | TUESDAY, DECEMBER 18, 2012
[Blog, Link] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
To this end, blogging, sharing content on social media, and creating a content-rich website are essential marketing tactics. As I noted in a previous blog post , even the greatest content marketer in the world can not reach EVERY prospect on his/her own. Blog and Website Links. But why stop there? What is JDSupra? Search.
HUBSPOT | TUESDAY, AUGUST 7, 2012
[Blog, Link] 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
One creative way to steer them towards donations is by tweeting links to your charity’s donation landing page and letting them know how their donation makes a difference. If you're not sure how to get started using LinkedIn Events, read our blog post on the subject ! All it requires is a little splash of creativity!
MODERN B2B MARKETING | FRIDAY, JULY 13, 2012
[Blog, Link] Six Steps to Keep Your Content Marketing Squeaky Clean
by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! You also might want to decide if you can re-use these assets in a campaign or if you can work on a repurposing the content into blog posts, webinars, or even an infographic. Step 2. Step 3. Step 4.
WINDMILL NETWORKING | THURSDAY, JANUARY 10, 2013
[Blog, Link] How to Use LinkedIn to Boost Your Real Estate Business
Just as your blog is a direct reflection on the professional nature of your business, so is your LinkedIn profile. You wouldn’t post an article to your blog without double-checking grammar, dates and spelling. For branding and marketing purposes, you will want to customize this link and create your unique LinkedIn destination.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Blog, Link] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
For businesses facing heavy competition in online marketing, SEO based on quality inbound links is key. This SEOmoz article stresses the powerful role remarkable content can play in link-building, offering several tips and examples of content marketing ideas in various industries to get you thinking in the right direction.
HUBSPOT | FRIDAY, FEBRUARY 18, 2011
[Blog, Link] Google Launches A More Social Search
Instead, focus your time and effort on creating amazing blog content and distributing it through social media. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! A battle is happening in the Silicon Valley. Rank Doesn't Matter; Reach Matters. Marketing Takeaway.
MODERN B2B MARKETING | THURSDAY, JUNE 20, 2013
[Blog, Link] 89% of Organizations Use Spreadsheets to Manage Budgets – Really?
It can be challenging getting business insight from spreadsheets because it’s difficult to link cause and effect, or to tie spend to marketing goals. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Budgeting Pressures. Going Beyond the Spreadsheet. Budgets
VERTICAL RESPONSE | WEDNESDAY, JULY 31, 2013
[Blog, Link] Cover Your Business on Twitter Like a Journalist
Re-tweeting other users and sharing links to articles you’re reading (especially ones outside of your own blog) increases engagement for journalists, and it makes sense that it would do the same for small businesses. © 2013, VR Marketing Blog. Tweet your beat. Use hashtags. Share URLs—and not just your own.
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Blog, Link] 5 Pinterest Tactics + Back-to-School = A+ Sales
They range from photo publishing services, product inventors, education unions, food brands, blogs, to children’s services, craft stores, crayon brands, TV shows, auto associations, historical societies and comedy sites. Yes, the image links back to the original source, but that also requires 2 clicks of the image. college DIY.
LEADER NETWORKS | MONDAY, APRIL 23, 2012
[Blog, Link] Time For You To Shine Online!
Another approach, if you already have a blog, an article or other information of value to the community, would be to email the community manager and ask if they would be interested in the information. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Do the discussion topics interest you?
LEADER NETWORKS | FRIDAY, JANUARY 14, 2011
[Blog, Link] A Conversation About B2B Online Communities
Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
HUBSPOT | WEDNESDAY, MARCH 21, 2012
[Blog, Link] 19 Email Deliverability Terms Every Marketer Should Know
This blog post will enrich your email marketing vocabulary and equip you for stellar team discussions and marketing presentations. Feel free to share and embed it on your own blog to spread the email deliverability wisdom! After the user clicks the link, they are added to the ongoing email communication. In other words, only 76.5%
SYNECORE | THURSDAY, SEPTEMBER 19, 2013
[Blog, Link] From Strings to Things: A Quick Primer on Semantic Search
Imagine these entities as points on a very large and detailed map, crisscrossing with billions of links showing the connections between them all. By the end of it, the search engines would have a more three-dimensional understanding of this blog than I have of myself (which is a bit sad, if you think about it). Smarter Search Engine.
HUBSPOT | SUNDAY, AUGUST 11, 2013
[Blog, Link] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
According to it''s own research, Google indicates that around 10% of people are looking for links to more in-depth stories. so it wants to help them discover those links. At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog. Let''s get to it! But hey.
CONNECT THE DOCS | TUESDAY, DECEMBER 8, 2009
[Blog, Link] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
He is also the author of the White Paper Pundit blog. Blog White Paper Pundit Twitter Jonathan_Kantor. are ones that I have been preaching as part of my White Paper Pundit blog for several years. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). Savvy B2B Marketing Blog. Crafting White Paper 2.0
MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
[Blog, Link] The ROI of Paid Social Media Ads
These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Here’s an example of a recent Promoted Post, and check out more examples in our blog article Don’t Stop A-Meme-In’ — Using Memes for Lead Generation and Buzz Building.
ENGAGE | TUESDAY, JANUARY 3, 2012
[Blog, Link] While Your Audience Checks In, Are You Checking Out?
Retailers & Small Businesses I know it’s tough to keep up with it all – many businesses struggle with finding the right content for their blog posts and Tweets. I have a strange relationship with Foursquare; I use it compulsively , though the reasons why I do that are unclear. It’s the little things in life. But I’m a Financial Firm!
HUBSPOT | TUESDAY, DECEMBER 27, 2011
[Blog, Link] How to Enhance Your Marketing Videos With Analytics
To access your videos' YouTube analytics reports, simply log in to your YouTube account and visit [link]. YouTube analytics will reveal if your video is gaining more exposure directly on YouTube or from being embedded on a blog, a Facebook page , or your website. YouTube Demographics Report. What does it measure? Why is this important?
MODERN B2B MARKETING | THURSDAY, OCTOBER 28, 2010
[Blog, Link] Top 10 Tips for Lead Nurturing Success
Make your blog an integral part of the program : Dump your e-newsletter. Your blog has much more advantages, including: broader reach, interactivity, no editorial calendar, and much more. Top 10 Tips for Lead Nurturing Success was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
WRITTENT | MONDAY, JULY 14, 2014
[Blog, Link] 77+ Resources for Amazing Copywriting
Copywriting Websites & Blogs. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. Unbounce – A conversion marketing blog packed with information on landing pages, conversion rate optimization, email marketing, and more. 'Copywriting. What’s the solution?
HUBSPOT | WEDNESDAY, JULY 18, 2012
[Blog, Link] Is it Time to Kill Lead Nurturing as We Know It?
But it’s easier to capture sales activity on marketing-generated leads than to link to those leads with actual revenue. The post is an adaptation of an earlier post that David wrote on his own blog, Customer Experience Matrix. Wanna know a secret? I’m no longer sure that lead stages exist. know I shouldn’t admit it.
HUBSPOT | FRIDAY, DECEMBER 3, 2010
[Blog, Link] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Your blog content should revolve around anything interesting or signficiant in your industry as well as anything that helps solve probems for potential customers. You said you should have an offer for every blog post. Absolutely.
MODERN B2B MARKETING | FRIDAY, DECEMBER 13, 2013
[Blog, Link] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. 2) Listen to Your Audience. Social Media
IT'S ALL ABOUT REVENUE | MONDAY, MARCH 21, 2011
[Blog, Link] 3 Ways to Influence the Quora Community
About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion. As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog. They also received three times as many votes as their link-less counterparts.
JUNTA 42 | WEDNESDAY, APRIL 18, 2012
[Blog, Link] Optimizing Social, Search and Content: A Q&A with Lee Odden
I first started following his blog back in 2007/2008 when we launched the Junta42 Top Content Marketing blogs. During the 11 times we released the top content marketing blogs from around the world, Lee’s blog ranked #1 three times. Check it out on Amazon , Barnes & Noble or visit the book site: [link].
MODERN B2B MARKETING | TUESDAY, FEBRUARY 14, 2012
[Blog, Link] Marketing Can Make You Crazy: Valentine’s Day Edition
Marketing Can Make You Crazy: Valentine’s Day Edition was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. Hilarity ensues. The results were too good not to share. We can help.”
MODERN B2B MARKETING | TUESDAY, JANUARY 17, 2012
[Blog, Link] 5 Tips for a Social Media Profile Extreme Makeover
Tips for a Social Media Profile Extreme Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects. Here are five tips to help your business do the same. Have any tips to add?
B2B MARKETING ZONE POSTS | TUESDAY, AUGUST 3, 2010
[Blog, Link] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Name your blog.
B2B MARKETING MENTOR | MONDAY, JUNE 17, 2013
[Blog, Link] Content is King and You Can Be Too: The Convergence of PR and Journalism
Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. To be successful, companies need great content.
ENGAGE | WEDNESDAY, FEBRUARY 1, 2012
[Blog, Link] Why Literature Matters (Despite What Those Last 50 Million Tweets Told You)
This blog post is not enough. That is why we write how we write on the Internet: in short, succinct bursts of information, littered with links, short asides, and bolded keywords. Soak up that paper Prozac and refresh your brain, sanity, and let yourself bask in the beauty of a 7-sentence paragraph without any links at all.
WINDMILL NETWORKING | TUESDAY, DECEMBER 11, 2012
[Blog, Link] How You Can Find Security in an Insecure Social World
Even the casual participant in social streams has probably experienced Twitter accounts that have been hacked, which often then send Direct Message (DM) spam with colorful messages or alarming warnings coupled with links that invariably lead to adult content or sites that install malware code on your computer ever-so-quietly in the background.
MARKETING ACTION | FRIDAY, MAY 30, 2014
[Blog, Link] The Cobbler’s Children Have No … Marketing Campaigns
Respond substantively and thoughtfully to the topic or issue; don’t sell yourself or your agency, and don’t offer links. Turn the slides into an infographic, and/or a blog post. in a paper, a blog post, and a proposal). But you, of all people, know how important it is to get (and keep) good prospects in the pipeline.
B2B MARKETING UNPLUGGED | THURSDAY, MAY 17, 2012
[Blog, Link] Social Media Readings: Nine Things to Get You on Track
It’s a great look at setting up your company page, groups and discussions plus hooking it all together with your blogs and Twitter feeds. get that it delivers serious link juice; I get that the numbers are in its favour for displacing Facebook; I appreciate that the interface is much better for B2B marketers. But that’s my issue.
MARKETING GENIUS BLOG | THURSDAY, APRIL 8, 2010
[Blog, Link] 10 Webinar Tips
If you’d like to learn more about webinars in general, I can recommend Ken Molay’s Webinar Success blog. With a Marketing Automation system, you can easily track how much revenue is linked to a particular campaign. I’m not a webinar expert, but I can give you 10 tips around the logistics of Webinars. Promote heavily.
HUBSPOT | THURSDAY, MAY 27, 2010
[Blog, Link] 3 Key Lessons For New Business Bloggers
My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. Listen First - Even if you can’t commit to contributing to a blog regularly, listening to the conversation and commenting on other people’s blogs can help you get a sense for what people are saying in your industry.
WORKFACE | MONDAY, JUNE 13, 2011
[Blog, Link] Customer Service Equals Active Listening for Social Media
Of course I took a moment to visit the link. So how do we make sure our companies don’t end up on a website like [link] ? Expansion of these three primary listening elements will be included in my next blog post. By Courtney Bassil. Being a Customer Service Manager, a relevent tweet caught my attention. Great question!
YOUR SALES MANAGEMENT GURU | MONDAY, OCTOBER 4, 2010
[Blog, Link] Planning Your Sales Training
If the link does not work, send me an email for the article. link]. Blog: www.YourSalesManagementGuru.com. Planning Your Sales Training. In my soon to be published book on Sales Management, one topic I discuss in great detail is salesperson development and training. Ken@Aacumenmgmt.com. Move up and move ahead!
HINGE MARKETING | FRIDAY, MARCH 14, 2014
[Blog, Link] 3 Ways to Get the Most Out of LinkedIn Groups
If it is just people spamming links to their own blog posts or sales collateral, then it is likely a waste of time. That said, people do not participate to follow links to your content. You can certainly include a link to the original source, even if it is yours, but that should not be the focus of the post. Find it.
MARKETING CRAFTMANSHIP | FRIDAY, APRIL 8, 2011
[Blog, Link] Is Your Web Content a Marketing Liability?
If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” Long live the internet.
YOUR SALES MANAGEMENT GURU | MONDAY, DECEMBER 6, 2010
[Blog, Link] The Power of Impact: what is your plan for 2011
For more information: [link]. Blog: www.YourSalesManagementGuru.com. The Power of Impact; what is your plan for 2011. An interesting Thoreson theorem; the more you personally impact the lives of others, the more you succeed professionally. These kinds of individuals have had impacts beyond their wildest visions.
B2B MARKETING ONLINE | FRIDAY, AUGUST 6, 2010
[Blog, Link] Why SMEs need their own social space
Guest blog by Jeremy Whitaker, CEO, B2Group. In fact, almost a quarter of SMEs had never heard of Business Link, the government-run network, and even the Federation of Small Businesses (FSB), the largest by far with 213,000 members, is unknown by 15%. of all UK enterprise. So how can this be? Watch this space.
DIGITAL B2B MARKETING | THURSDAY, JULY 28, 2011
[Blog, Link] TV Really Is Easier to Measure than Social Media
link]. If someone emails a link or tells a friend, it is unaccounted for. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. disagree. History.
LEADER NETWORKS | TUESDAY, JUNE 8, 2010
[Blog, Link] Social Media is a relentless taskmaster: Why and how to regain control
stepped away from my blog and my twitter stream temporarily. My absence was noted: the blog readership dropped a bit and I missed opportunities to engage online with friends and colleagues. So some great ideas and experiences were lost to memory or became book chapters but not tweets or blog entries. Thoughtless? Harmful?
VISIONEDGE | TUESDAY, NOVEMBER 12, 2013
[Blog, Link] Managing Marketing Content Across the Customer Life Cycle
The links between marketing activities, content, and the customer buying process and life cycle will become clearer once you complete the mapping process. 'Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. The Customer Life Cycle . Contact . Connection . Conversation . Consumption .
DIGITAL BODY LANGUAGE | TUESDAY, JUNE 30, 2009
[Blog, Link] Data Management Is as Sexy as a High Quality Mattress
When Steve asked me to write a guest post about marketing automation and data quality, I couldn't resist, as we've been going back and forth on our respective blogs exploring the issue. That back and forth led to Steve thinking I might have a worthwhile direct contribution to his blog. enjoyed this one, and I hope you do too.
DIANNA HUFF - B2B MARCOM | SATURDAY, NOVEMBER 16, 2013
[Blog, Link] Question from a Newsletter Subscriber
'In my newsletter this week, I posted a link to a new case study that shows the work I did with Acme Wire Products. What you really need is a Website marketing strategy that includes great content, a blog, social media, etc. was interested to read your Acme Wire case study mentioned in this newsletter. Is it too recent to get results?
EB2BLEADS | MONDAY, NOVEMBER 14, 2011
[Blog, Link] 9 Reasons You Should Be Generating Leads Online
61% of marketers plan to invest more in earned media during 2011 whilst the average budget spent on company blogs & social media has nearly doubled in the last two years. 70% of the links search users click on are organic—not paid. B2C companies that blog generate 88% more leads per month than those who do not.
HUBSPOT | TUESDAY, FEBRUARY 7, 2012
[Blog, Link] Why User-Generated Content Is More Important Than You Think
In fact, Socialnomics reports that if you take a look at the world's largest brands, 25% of their search results return user-generated content from review sites, blogs, and social media updates. Namely, their own blogs and online review sites. Generation Y as a Power Purchaser. Getting Started With User-Generated Content.
B2B MARKETING UNPLUGGED | TUESDAY, NOVEMBER 19, 2013
[Blog, Link] Just Because It’s Content, Doesn’t Mean It’s Good
One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. quick tour through your inbox will reveal countless links to stale, incomprehensible and just plain bad content. ”, she asked.
SALES PROSPECTING PERSPECTIVES | FRIDAY, AUGUST 10, 2012
[Blog, Link] Facebook, Tumblr, Twitter, Oh My! Part II
It is a great place to share blogs and infographics. Reddit I could write an entire blog on how to use Reddit for business purposes, but I will save that for another day. Reddit has a very strong community so you should take time to learn the ins and outs before you start posting your companies links or blogs on it.
HUBSPOT | FRIDAY, JUNE 1, 2012
[Blog, Link] 16 Things People Really Hate About Your Email Marketing
Make the option to unsubscribe simple; if your recipient wants to do it, they will take the time to scan your email, find the link, and be removed from your mailing list. In fact, we've written an entire blog post about how to craft catchy subject lines that get recipients clicking! You know what's a bummer, [BLOG READER]?
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 9, 2012
[Blog, Link] Will Content Marketing Destroy Social Media?
m not sure what definition of Content Marketing was intended in that statement but it seems highly likely to be referring to undisclosed “black-hat SEO” attempts at building links, or in some other way undermining public trust with content that has a veiled objective of only promoting the sponsor. mean “Whoa!”…The
DIGITAL B2B MARKETING | THURSDAY, APRIL 7, 2011
[Blog, Link] Three Ways Click Rates Are Killing Your Brand « Digital B2B Marketing
link] | 1 day ago If the Gov't shuts down, do we get a tax credit for those days? RT @ sarahka : @ wittlake you should check out xkcd's take: [link] | 2 days ago Infographic: Her Colors, His Colors. link] | 2 days ago Have you seen Google [Tilt]? Click rates live on for a simple reason. Views expressed are my own.
SAVVY B2B MARKETING | FRIDAY, JULY 23, 2010
[Blog, Link] Savvy Week in Review - July 23
No matter the time of year, we've always got our noses buried in all the best blog posts. by @ardath421 What a great reminder by Ardath Albee - avoid the endless, scrolling lists of links to stuff that make your website visitors' eyes glaze over! Here at Savvy B2B, school is never out of session. Lose the B2B Website Laundry Lists!
B2B MEMES | THURSDAY, AUGUST 9, 2012
[Blog, Link] The Loneliness of the Digital Content Creator: Validating Your Work
ve been thinking about this off and on since last February, when I read a surprisingly (to me, at least) self-deprecating blog post by Mitch Joel. I’ve hit the “publish” button thinking to myself, “this could well be my best Blog post to date,” only to find out a short while later that nobody cared.
SAVVY B2B MARKETING | THURSDAY, AUGUST 19, 2010
[Blog, Link] B2B Microsites: Driving Awareness and Leads - An Interview with Phillip Lin of FireEye
Regardless of whether you develop a quick video interview or blog post, or a more in-depth white paper, the core message ends up being largely the same. Our corporate site draws quite a bit of traffic because many in the industry find value in the level of technical information provided in the blog put out by our research team.
MODERN B2B MARKETING | FRIDAY, JULY 6, 2012
[Blog, Link] 5 Ways to Optimize Email for Mobile Devices
Simply go into the text version and edit it so that all links are clear and that images are replaced with text. Remember, on a mobile device graphics can come through as links or blank space and the recipient has a better chance of deleting the message before they even start reading. 3) Keep your body content concise.
MARKETING TO BUSINESS EXECUTIVES BLOG | TUESDAY, FEBRUARY 22, 2011
[Blog, Link] Games as Content in B2B Marketing
You can read more about our beliefs in terms of ‘why games’ here: [link] Marketing to Business Executives 02/23/2011 at 9:45 am | #2 Reply | Quote James, The “why games captured me. I felt as if they had broken the silence on this marketing approach in B2B until I took a look around the web. I’m sold. Thanks.
VERTICAL RESPONSE | MONDAY, SEPTEMBER 9, 2013
[Blog, Link] Intro to Remarketing Lists for Search Ads
According to the Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” Sources: [link]. link]. © 2013, VR Marketing Blog. The post Intro to Remarketing Lists for Search Ads appeared first on VR Marketing Blog.
MODERN B2B MARKETING | THURSDAY, MAY 26, 2011
[Blog, Link] US Marketers Should Not Ignore EU Privacy Laws—Even If They Don’t Market in the EU
Last week I wrote a blog post on ways to obtain explicit consent in order to comply with the EU privacy changes. To be notified of this post, you can subscribe to our Modern B2B Marketing blog by clicking the link in the upper right corner of your screen.). GoSecure.com Blog: Private and Secure Workspace.