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  • WINDMILL NETWORKING  |  THURSDAY, MARCH 29, 2012
    [Blog, Link] Decorum Byte: Don’t be Negative; Practice Positive PR2.0
    ” To paraphrase Neal Schaffer, not only are you what you tweet, but what you blog, comment, Like or +1. actually think there are plenty of positive blogs, but the negative viewpoints get more than their fair share of attention (which is what leads some to engage in that as a practice). If anything, it enhances this PR2.0 Period.
  • HUBSPOT  |  MONDAY, FEBRUARY 24, 2014
    [Blog, Link] 7 Dead-Simple A/B Tests You Should Run on Your Homepage
    However, it''s hard to determine which offers will be the most popular for your homepage -- after all, the traffic you get to your homepage is different than the traffic to, say, a blog post. Revist the words on your homepage that link to other pages of your website. 1) Test Your Call-to-Action Buttons. 2) Test Your Navigation Bar.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 2, 2012
    [Blog, Link] Your keywords suck and are outdated
    You probably built your website years ago by now. You’ve probably never updated your CV, just added your latest jobs and clients to the top. Like I said, probably years ago. Admit it. Why does this matter? Why, you may ask, does it play dumb? And that’s your fault, man — own up! Let me give you a personal example. Related articles.
  • LOOPFUSE  |  THURSDAY, AUGUST 12, 2010
    [Blog, Link] Marketing Automation for the CEO « Loopfuse Marketing Automation.
    Marketing Automation for the CEO August 12th, 2010 by Matthew Quinlan Over the past couple years I have spent a considerable amount of time on the road meeting with customers to learn what they liked and didn’t like about LoopFuse. One of the more surprising discoveries for me is how many of these companies’ CEOs log into our product.
  • HUBSPOT  |  TUESDAY, FEBRUARY 22, 2011
    [Blog, Link] How to Use Email Newsletters to Boost Organic Search Traffic
    One of the biggest objections from businesses about not being able to start writing a blog is that they don’t have the content. Using Blog Articles To Build a Newsletter. was already posting to my blog on a regular basis. So dust off those old or existing newsletters and see what you can come away with for blog posts.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 31, 2013
    [Blog, Link] 5 of the Most Innovative and Unique Marketing Campaigns So Far in 2013
    of the Most Innovative and Unique Marketing Campaigns So Far in 2013 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman What makes fantastic marketing? Emotional connection, relevancy, the “wow factor”. How do you take all of your marketing campaigns and make them pop? Gross?
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 20, 2013
    [Blog, Link] The 5 Easiest Ways to Bring Your Email Design into 2014
    really like this email, but there’s something off about it that I just can’t put my finger on… no seriously, the link is too small and I can’t put my finger on it! Nothing ruins an email like a broken link, distorted text, or a typo in the subject line! © 2013, VR Marketing Blog. That’s okay. 2012 to Nov.
  • THE ROI GUY  |  THURSDAY, JUNE 3, 2010
    [Blog, Link] Who Do You Trust? Industry Analysts Reign Supreme
    SiriusDecisions points to blogs as one way to break through. He pointed to Chuck's Blog, written by Chuck Hollis, VP-global marketing and chief technology officer at IT company EMC, who blogs on topics such as virtual storage and cloud computing. of respondents) and peers (28.7%). Search engine results were cited by only 4.4%
  • HUBSPOT  |  THURSDAY, MARCH 31, 2011
    [Blog, Link] Content Creation Tips from Guy Kawasaki
    This blog post is based off of David Garland's interview with Guy Kawasaki on his HubSpot sponsored web series " The Rise to the Top. If you started a blog with interviews of some of the best hockey goalies of all time, maybe 1,000 people would pay to subscribe to your content, but you're not going to get rich off of it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 16, 2013
    [Blog, Link] Marketing Illuminators Discuss The Future of Marketing
    How much time do you spend reading blogs and trade publications? Marketing Illuminators Discuss The Future of Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Leading the discussion were Marketo’s CEO Phil Fernandez and CMO Sanjay Dholakia. Matt Heinz, President, Heinz Marketing.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 25, 2012
    [Blog, Link] Business tweeting is a life-sentence
    You can cross-promote these natural allies and compatriots or other funnels, such as email lists, blogs, Facebook Pages, Tumblrs, Pinterest, and Google+ — each of which will take just about as much time and energy as Twitter does if you don’t cheat and cut too many corners — though there are ways to make things much more efficient.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Blog, Link] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. But now that we’re in the cloud, you can turn on integration like a light switch.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 1, 2012
    [Blog, Link] What is the Difference Between Email Marketing and Marketing Automation?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman What is the difference between email marketing and marketing automation? And how do you know if your company is ready to make the switch? These are questions we get asked all of time by both small and large businesses. Feature Comparison.
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Blog, Link] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    We use a blend of articles, blogging, infographics and eGuides, as well as other types of content, to achieve this aim and ensure the website is providing the answers to the questions our audience is asking. You didn't read that wrong. Here at Tomorrow People , we have no need for a sales team. We don't cold call, mailshoot or advertise.
  • HUBSPOT  |  MONDAY, MAY 3, 2010
    [Blog, Link] Social Search: How to Use Social Media to Rank on Google
    When you perform a Google search, there is a very good chance that the most recent and relevant blog articles, news, and social media conversations related to the search query will show up in Google's SERPS (Search Engine Results Pages). The Top Links section shows the most popular and authoritative links based on the search query.
  • VOLACCI  |  FRIDAY, JANUARY 3, 2014
    [Blog, Link] How to Market with Video in Drupal
    Include keyword-optimized links to blog posts, your contact page, and information about your company’s products and services to maximize the chance that you get conversions off of the video. For help getting your Drupal site set up for SEO,  contact us  at Volacci, or read our blog for more  Drupal marketing  tips and trips.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 5, 2013
    [Blog, Link] Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services
    Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Fab Capodicasa Every business is different. As a Solutions Consultant here at Marketo, I speak to financial services companies on a regular basis. Modern Marketing
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 22, 2011
    [Blog, Link] Might as Well be Lorem Ipsum
    If your website’s content, whether it’s a resource, a piece of page copy or a blog post doesn’t snag your readers’ interest immediately and then turn it into a conversion, you may as well be using Lorem Ipsum. Does your content capture your readers’ attention immediately? Know who you’re writing for.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Blog, Link] LinkedIn’s Newest Feature: InMaps
    It may even be able to help you identify links within your professional associations of which you were not aware. Different clusters of closely linked colleagues, classmates and friends will appear in similarly colored groups. by Maria Pergolino LinkedIn’s Newest Feature: InMaps. There are a few reasonable restrictions.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] A Social Media Measurement Dashboard; One Approach
    The more blogs and books you read on the subject, the more confused you probably get.  The process begins with building fans and followers, but these followers need to be the right audiences; ones more likely to visit your website, landing page, or blog.  Clicks- On your posts (such as links, videos, photos). REACH. Twitter.
  • LEADER NETWORKS  |  MONDAY, AUGUST 30, 2010
    [Blog, Link] How To Find Your Thought Leadership Voice Online
    Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. There is plenty of information online about using social media for thought leadership. The returns and values have been well-calculated and, in some cases, well-articulated. Most would say it's an imperative. But while the "Must dos!"
  • HUBSPOT  |  MONDAY, OCTOBER 25, 2010
    [Blog, Link] Top 5 Inbound Marketing Articles to Start the Week: Social Media & Sales
    Using magazines Cosmopolitan and The New Yorker as analogies, Sean stresses the importance of and describes two very different types of blog content : content that attracts and content that converts. Marketing Takeaway: Feed your blog with a balance of different types of articles to attract new readers and convert more customers.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 15, 2012
    [Blog, Link] Using Big Data as Revenue Driver: Interview with Data.com’s Andy MacMillan
    We are excited to welcome him to our blog to give us more details about Data.com and how businesses can use big data to drive revenue. For more tips and best practices for growing revenue data capture and segmentation, visit our Revenue Performance Resources page and keep reading Modern B2B Marketing Blog. What do you do? Thanks, Andy!
  • HUBSPOT  |  TUESDAY, JANUARY 14, 2014
    [Blog, Link] Get More Bang for Your Buck: How to Repurpose Webinar Content
    With the help of my team at Citrix, we create about 150 blog posts, ebooks, and videos each quarter. Because webinars leave you with so much new material and data in so many different forms, they''re easily to spin off into other content types, like videos, blog posts, and reference sheets. 2) Turn leftover Q&A into a blog.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 31, 2012
    [Blog, Link] Eric Fletcher is Find New Customers Fan of the Month for May 2012
    He also pens the popular blog, Marketing Brain Fodder. Post the award on your blog, Eric. Follow Eric on Linkedin at [link]. We’re delighted to name Eric Fletcher Fan of the Month for May 2012. Congratulations, Eric. Eric is the Chief Marketing Officer of McGlinchey Stafford, PLLC. Frustrated writer. Music lover. Speaker.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 25, 2012
    [Blog, Link] Eric Fletcher is Find New Customers Fan of the Month for May 2012
    He also pens the popular blog, Marketing Brain Fodder. Post the award on your blog, Eric. Follow Eric on Linkedin at  [link]. We’re delighted to name Eric Fletcher Fan of the Month for May 2012. Congratulations, Eric. Eric is the Chief Marketing Officer of McGlinchey Stafford, PLLC. Frustrated writer. Music lover. Speaker.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 18, 2012
    [Blog, Link] Eric Fletcher is Find New Customers Fan of the Month for May 2012
    He also pens the popular blog, Marketing Brain Fodder. Post the award on your blog, Eric. Follow Eric on Linkedin at [link]. We’re delighted to name Eric Fletcher Fan of the Month for May 2012. Congratulations, Eric. Eric is the Chief Marketing Officer of McGlinchey Stafford, PLLC. Frustrated writer. Music lover. Speaker.
  • HUBSPOT  |  SUNDAY, AUGUST 18, 2013
    [Blog, Link] Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week
    Even if you''re just sharing a link to your all-text blog post, you need to incorporate engaging visuals into your social media posts. 'This week in inbound marketing was kind of different than normal. Most weeks, there''s one or two new product announcements and cool case studies that marketers would want to hear about. test it out.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 21, 2010
    [Blog, Link] 5 Secrets to Marketing Automation Success
    Jon explores best practices in demand generation, lead management, and online marketing in his popular blog,  Modern B2B Marketing , and is a frequent columnist and speaker at industry events. Just go to [link] and enter hashtag #b2bchat. Jon Miller, VP Marketing. Secrets to Marketing Automation Success. What do you think? Thanks.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 11, 2012
    [Blog, Link] LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More
    We are pleased to welcome him to the blog to share strategies and best practices for attracting today’s elusive buyer and rising above the choppy economy to achieve unprecedented revenue growth. by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Gray: First, define success. Next, develop a process.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Blog, Link] Is Google Analytics Right For Your Business?
    If you’re buying paid ads with Google AdWords, you’ll definitely want to link AdWords to Analytics. Make sure you read our collection of blog posts on Google Analytics – we offer some free tips and advice to help you get the most out of the tool. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. It was a blast.
  • SAZBEAN  |  TUESDAY, JUNE 22, 2010
    [Blog, Link] Is Measurement Always Necessary?
    Or more people are retweeting your tweets or commenting on your blog. link to my review), what if you have low numbers at one site, but the people there have a lot of influence? As a Web Strategist (and an engineer), I’m a bit of a numbers geek. Measurement is an important part of any strategy. What do you think? Register Now!
  • CONNECT THE DOCS  |  WEDNESDAY, FEBRUARY 3, 2010
    [Blog, Link] ClickPredictions: Stand Out with Great Content
    To enter this giveaway, just use this precrafted tweet or include the link to this post or this page with '#CLICKPRIZE'. Related Blog Posts. We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Gordon Graham. Website ThatWhitePaperGuy. Over to you.
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 8, 2013
    [Blog, Link] Buyer Insights are the Foundation of Great BtoB Digital Marketing
    Author of the top rated B2B marketing blog Fearless Competitor. Author : Buffer, Inc Website : [link] --> The post Buyer Insights are the Foundation of Great BtoB Digital Marketing appeared first on Fearless Competitor. The more relevant your content is for buyers, the more likely they are to digest it fully. Core buyer persona.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 2, 2013
    [Blog, Link] Looking for best-practices BtoB demand generation? Start with fundamentals first!
    BTW, this blog runs on the amazingly fast WPEngine platform. Author : Buffer, Inc Website : [link] --> The post Looking for best-practices BtoB demand generation? 'Buffer Best-practices BtoB demand generation is built upon a strong foundation. In fact, the data shows that sales sells more when given FEWER higher quality leads.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 29, 2011
    [Blog, Link] Poke the Box – Review of Seth Godin’s new book
    Not writing that blog post? We’d not have learned we were a talented professional writer and have written 3 terrific white papers (and about to start the 4th), Link to download one is below. Do Salespeople want more sales leads? Yes, indeed! paying homage to the late great Dr. Seuss.). B2B Lead Generation by taking Initiative.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 21, 2012
    [Blog, Link] The Buck Starts Here – Measuring the ROI of Content Marketing through Social Media
    While many talk about it, not all agree that it is even necessary to try to track ROI for social media investments; Neal Schaffer blogged on this topic recently in his post There’s No Thing as Social Media ROI – It’s called Business ROI ). found the blog, posts and links to be a great resource, and think you will too.
  • SAZBEAN  |  MONDAY, AUGUST 22, 2011
    [Blog, Link] Ask Your Social Media Questions & Get Answers from Pros
    Have questions about Twitter, Facebook, blogging, etc.? NOTE: All links above to Exploring Social Media are affiliate links. Are you ready to take the next step with social media to make it work for your business? Want answers from professionals? Need some tutorials on how to get the most out of social media? Have a question?
  • HUBSPOT  |  THURSDAY, MARCH 29, 2012
    [Blog, Link] How to Breathe Life Into a Boring Email Newsletter
    This blog post will break down why email newsletters fail, and how you can ensure your recipients love every newsletter you send! These other types of emails are important parts of your email marketing strategy, and you can learn more about them in this blog post. But there are awesome email newsletters out there. Or no one at all.
  • HUBSPOT  |  MONDAY, AUGUST 26, 2013
    [Blog, Link] The 7 Personalities Every Successful Social Media Manager Has
    Simply throwing all blog posts on all social platforms accompanied by nothing but a link and title will do one thing. Visit the IMPACT Blog for more content from John and the agency. 'There aren''t many instances in our professional lives where having multiple personalities is seen as a positive trait. 1) The Informant. Rinse.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Blog, Link] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    The biggest obvious difference (if you ignore HubSpot’s $100 million or so in venture capital funding) is that HubSpot offers its own blogging and Web content management, while Optify provides WordPress and Drupal plug-ins for visitor tracking and landing pages. Its primary clients were then, and still remain, digital marketing agencies.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2011
    [Blog, Link] 11 Ways to Totally Screw Up Your Inbound Marketing
    If you don't create content that is helpful to real life people, you'll lose ranking positions, traffic, and leads fast because no one will link to you, share your content, or convert on your landing page. There are a lot of rules to follow to create a (near) flawless inbound marketing strategy. 11 Ways to Screw Up Your Inbound Marketing.
  • VERTICAL RESPONSE  |  THURSDAY, NOVEMBER 14, 2013
    [Blog, Link] What the New YouTube Comments Mean for Marketers
    “In the coming months, comments from people you care about will rise up where you can see them, while new tools will help video creators moderate conversations for welcome and unwelcome voices,” YouTube announced on their blog in late September. First, you’ll want to link your YouTube and Google+ accounts, if you haven’t already.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog, Link] 13 Little Landing Page Experiments That Can Make a Big Difference
    We''ve seen amazing results from small tests first-hand -- for instance, by adding a blog subscription check box to our landing page forms, we increased our blog subscribers by 128% in just 3 months. 'When most people talk about experiments, it sounds like something overwhelming and complicated. And that''s just one example. and ta-da!
  • TRADESMEN INSIGHTS  |  TUESDAY, AUGUST 24, 2010
    [Blog, Link] Reps vs. Factory Direct: The Debate Continues…
    Tom Szabo [link] Reply tradesmeninsights says: August 26, 2010 at 8:21 am thanks for the insights and you make good points. Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.What are your thoughts on this…Direct or Independent?
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Blog, Link] A New Way to Understand Your Social Media Audience
    If you curate content to share, Switchboard lets you answer the question “ how do we know the content we share connects with our target audience? &# With Switchboard, you see not only how many clicks you have on your content, you also see the firmagraphics, or business profile, of the audience that clicks on the links you share.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 28, 2012
    [Blog, Link] Too Many B2B Social Media Objections Got You Down?
    The first step is to create a blog and start creating awesome content. The ones that don’t, wonder if blogs are still relevant. B2B companies looking to drive leads publish regularly on their company blog and send traffic from their Facebook pages to their blog posts. Blog posts need calls to action.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Blog, Link] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    Many B2B companies understand creating content, syndicating content from places like B2B blogs and following up with prospects, but many lack an engagement strategy. To learn more about B2B social media and how it helps business move forward, subscribe to the Modern B2B marketing Blog , follow @Marketo on Twitter or like us on Facebook.  .
  • HUBSPOT  |  THURSDAY, FEBRUARY 27, 2014
    [Blog, Link] How to Build a Pivot Table in Excel: A 1-Minute Explanation [Video]
    In the video below, we use a pivot table to summarize data from a blog performance report. Specifically, we organize the number of views, links, and comments associated with each blog post by post title (as opposed to by URL, which is how the data is organized in the original report). “They sound ridiculously complicated.”
  • B2B LEAD BLOG   |  FRIDAY, JUNE 24, 2011
    [Blog, Link] Webinar Replay: How to Integrate Social Media/SEO to Drive More Leads and Increase Marketing ROI
    Prospects aren’t only searching the web for information; they’re searching for videos, blogs and real-time discussion. Create a hub, typically a website or blog. Surround Their blog now generates three to four times the amount of traffic that their well-established website had been generating. Both are valuable. Costs are easy.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog, Link] Turn Customers into Advocates
    If it’s comments on your blog and your Facebook page, you are welcome to delete them. I have seen things written about me on other blogs and I have seen…comments defending me, but I would never add fuel to the fire by linking to the post and saying, ‘Go over there and tell them that they’re wrong and what you think.’”.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Link] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Today’s blog is the first of a two-part series, and will look at the first two of the tags Mike covered. It’s worth noting that Twitter will need to verify your domain before it allows you to create linked Twitter Cards. The post How (and Why) to Use Social Media Meta Tags (Part 1 of 2) appeared first on Marketing Action Blog - Act-On.
  • HUBSPOT  |  FRIDAY, FEBRUARY 8, 2013
    [Blog, Link] How Inbound Marketing Aligns With the New Purchase Loop
    By reading a piece of content that addressed home safety -- like a blog post with the five steps one should take before they leave for a month-long vacation. In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. The Purchase Funnel. The Role of Inbound Marketing.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 31, 2011
    [Blog, Link] Sales Management: January is over; how do you feel?
    Remember in my blog on Sales Management Time Management I mentioned there are only 10.5 You can find it and my book: Your Sales Management Guru’s Guide to Hiring High Performance Sales Teams at [link]. Sales Management: January is over; how do you feel? On Friday I had my two year eye exam. months to achieve your yearly quota?
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 25, 2013
    [Blog, Link] The Surprisingly Best Times to Send Your Email Marketing Campaigns
    Because mobile click through rates are lower, you want to be sure the ultimate message you’re sending is right there in the email, and that your links are very easy to spot and click (no matter what time of day you’re sending). © 2013, VR Marketing Blog. AdWeek Infographic based on Experian study. for 12am to 4am.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] What Sales Wants From Marketing (Besides More Leads)
    From your industry expertise and blog content, to your lead intel and analytics, your sales team values the competitive advantage that you provide. Within one hour, the CMO emailed the sales rep with an explanation that could be handed down to the prospect, and also offered to write a blog post on the subject in the near future.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 2, 2013
    [Blog, Link] Proposal Videos: Get Your Audience to Say “I Do”
    Proposal Videos: Get Your Audience to Say “I Do” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phillip Chen Despite being an immature, cynical 23 year old, I can’t help but be touched by one of the latest YouTube crazes: wedding proposal videos. Be Authentic. Have a Story.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Blog, Link] Innovation in the Nation
    Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation.
  • HUBSPOT  |  WEDNESDAY, MAY 25, 2011
    [Blog, Link] How to Transform Your Website With Four Magical Steps
    To Blog, or Not to Blog? Publish everything—blog articles, podcasts, presentations, photos, ebooks, newsletters—as long as its high quality, valuable content. Determine which content, links, keywords, and conversion tools are your most important assets. Abracadabra. Take Me to Your Leads. 3) Keep it simple.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 18, 2012
    [Blog, Link] The ROI of Marketing Automation
    In this blog, I’ll summarize: The latest research on the ROI of marketing automation, Explain how varying levels of sophistication in usage (e.g. Encourage them to read blogs, follow experts, attend webinars, and when possible, participate in your vendor’s online community, user groups and annual user summits. Revenue Plan Attainment.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 1, 2013
    [Blog, Link] How to Write: A Grammar Guide for Marketing Content and Sales Emails
    Renowned blogs and magazines post content that I have to stop reading halfway through because doing so is frankly painful. Connect" means to "join, link, or fasten together" according to Dictionary.com. 'I’m often surprised by how many awkward phrases, spelling mistakes and grammar blunders I see on the Internet. Avoid Redundancy.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 23, 2011
    [Blog, Link] Why I am No Longer a LinkedIn LION
    The title of this blog post probably surprised, if not shocked, most of my loyal readers because they know I have always evangelized the LinkedIn Open Networker , better known as the LinkedIn LION. Here is the link to an interview with this person that many of you active in social media may recognize and then her “fake” LinkedIn profile.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Blog, Link] The Google + Impact
    The Google + Impact was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman I am excited to introduce our guest blogger Phil Corbett. Phil has worked in marketing for 14 years and prior to his time at Rise he led Marketing Operations for SAVO, a leading Sales Enablement software firm. Improving CTR.
  • SAVVY B2B MARKETING  |  THURSDAY, MARCH 15, 2012
    [Blog, Link] Keeping It Buzzingly Alive
    Yesterday I wrote a post for a writer's blog about the role of swag in self-marketing. Do I even need to link to this video ?). Wendy has been a guest speaker, a columnist, and has been published in regional and national newspapers and magazines, as well as on many blogs. Her market? Young adult readers.
  • THE EFFECTIVE MARKETER  |  MONDAY, JANUARY 11, 2010
    [Blog, Link] Choosing an Email Marketing Software « The Effective Marketer
    Note: if the download link doesn’t work for you, contact me and I’ll email the file to you. Responses to Choosing an Email Marketing Software Choose the Right Company for Your Email Marketing Efforts | MediaVision Blog says: January 15, 2010 at 1:11 pm [.] Click here for tips from the Effective Marketer Blog Hello there!
  • HUBSPOT  |  MONDAY, JUNE 17, 2013
    [Blog, Link] 9 Insider Tips for Native Advertising That Actually Works
    Sure, your post is going to include links back to your site, and yes, your brand and logo will be placed alongside the content, but please -- please! -- resist the urge to turn your content into a press release for your company. If you’re writing a blog post, don’t mention your company at all. billion in 2012 to $4.6 billion in 2017.
  • PWB MARKETING BLOG  |  TUESDAY, NOVEMBER 1, 2011
    [Blog, Link] Seven Habits of Highly Effective B2B Websites
    Things like keyword stuffing, redundant copy, lots of hyperlinks, and long-winded articles may be good for SEO, but they’re bad for people (plus, some SEO tactics can get you demoted in search rankings, like duplicate copy, cloaked pages, and link farms). Are you thinking about building new B2B website or maybe making a small tune-up?
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] Does LinkedIn Make Your Phone Ring?
    To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile. also read blog entries and have participated in webinars on how to get results from LinkedIn. Tweet.
  • HUBSPOT  |  FRIDAY, JUNE 17, 2011
    [Blog, Link] 3 SEO Ranking Factors To Watch in 2011
    The correlation value of things like Facebook Shares and Tweets had been previously covered by SEOMoz in a couple of different blog articles , their survey of search marketers and their experience is still very interesting. Shares, Likes, and Tweets are all very important to a modern linking profile. This year, they are down to.22
  • MARKETING INTERACTIONS  |  THURSDAY, DECEMBER 3, 2009
    [Blog, Link] Marketing Content Should Educate Both of You
    I've said it on this blog, and I'll continue to say it. Instead of the form, let's say you create a general article about the problem and then link to 3 tightly focused articles about issues A, B and C. Heck, I say it in my book.in several places, I think. Yep, you heard me. But I digress. What can you learn from that?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 27, 2011
    [Blog, Link] Bytes from the PR Sphere: Distilling the Social Components of Public Relations
    Welcome to the first in a series of Bytes from the PR sphere on the Windmill Networking Blog , where I’ve been invited to detail and explore fundamental links between public relations and the interwebs, primarily from an organizational narrative perspective. But it would be more accurate. Plus used it, numerous times. Not own.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Blog, Link] 81% of LinkedIn Users Belong to a LinkedIn Group [Data]
    Marketers can also use the opportunity to link to their content such as blog articles, ebooks, webinars, etc. When it comes to your participation in social media, are you spending most of your time on Facebook and Twitter? If so, you might be overlooking the marketing potential of a very important and valuable social network: LinkedIn.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog, Link] What Social Media Looks Like at the New B2B Version of Kodak
    And I know that this is day one, but the Twitter link from Kodak.com leads to the Twitter account of Kodak Chief Blogger Jennifer Cisney. Over the years she has been responsible for Kodak’s social presence and running their blog, but she is now part of the division that was sold off. Now that company is gone.
  • HUBSPOT  |  MONDAY, MARCH 3, 2014
    [Blog, Link] Why Marketing Automation Fails: 3 Common Reasons
    As David Moth writes on the Econsultancy blog -- “It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.” Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. Make links easy to click. But it’s not.
  • DIGITAL VOICES  |  TUESDAY, JANUARY 21, 2014
    [Blog, Link] How to Use InDesign for Online Projects
    In this blog, I’ll touch on the older features you loved as a print designer that will make wireframes more efficient as well as the new interactive features that make simple prototyping a breeze. Utilize character styles for links within text and object styles for images. Use the same model you’ve used in print.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, APRIL 10, 2014
    [Blog, Link] 7 Tips for Creating a Home Page that Establishes Trust
    especially like how ClearView Consulting added pictures of their consultants on the home page with links to their respective bios. You’ll also want to include a link to your email address as again, survey data shows that the majority of buyers prefer email versus having to fill out a form to contact you. Make it easy to contact you.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 15, 2013
    [Blog, Link] Are Social Employees The Future of Marketing?
    In 2012, Blue Focus Marketing won Marketing Sherpa ’s Reader’s Choice Award for “Best Social Media Marketing Blog.”  I also post regularly for the AT&T Networking and Exchange Blog as an external expert blogger. Pre-Order The Social Media (McGraw-Hill, Summer 2013)    [link]. Tell us: who is Cheryl Burgess?
  • HUBSPOT  |  THURSDAY, JUNE 2, 2011
    [Blog, Link] How to Handle Blogger Outreach & Pitching With Jason Falls of Social Media Explorer [@InboundNow #23]
    Jason runs his own consulting agency, Social Media Explorer , which is also a very popular social media blog. The email list is open to everyone, but the content the emails link to is part of the paid community. PR companies need to get familiar with what a blog is about and pitch content or ideas that fall into that window.
  • WRITING ON THE WEB  |  SATURDAY, APRIL 16, 2011
    [Blog, Link] Content Marketing for Professionals: Time-Saving Tips Webinar
    Or your blog? And, I’ve reviewed more than my fair share of boring blogs, websites and newsletters this past month. No registration required, just show up: GoToWebinar link, to use at time of the call (no need to register, everybody welcome). Blogs. Did you know there are time-saving and very effective ways to blog?
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Blog, Link] 8 Ways to Use the Web to Write Amazing Headlines
    If links are the currency of the Web, then headlines set the exchange rate. Headlines influence click-through rates for emails, search engine optimization for website pages, and social sharing and inbound links for blog posts. Let's say that you are writing a long-form ebook or blog post. mean really hard.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 12, 2012
    [Blog, Link] The Definitive Guide to Event Marketing: How to Kill it With Events in 2013
    The Definitive Guide to Event Marketing: How to Kill it With Events in 2013 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman There is always so much going on around the Holidays! Your weekends are packed with parties and at work you are trying to get everything done before the New Year.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 7, 2011
    [Blog, Link] SiriusDecisions European Summit: 4 Key Marketing Takeaways
    With blogging, posting, tweeting and commenting, content and commentary about your company is dynamic and public. SiriusDecisions European Summit: 4 Key Marketing Takeaways was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. The summit was aptly named B-to-B Sales and Marketing: Forging a New Alliance.
  • HUBSPOT  |  TUESDAY, JUNE 25, 2013
    [Blog, Link] What You Missed Today: June 25, 2013
    though the Topsy data showing Instagram link shares surpassing Vine link shares doesn''t convince me this is a permanent trend. So if you found a typo in this blog post and you''re itching to comment about it, perhaps check out the job posting instead? 'Anyone been to Google today? think we can make it stick?). buy it. oh my.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Blog, Link] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    We have been blogging about it a ton since its launch. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! Google+ is hot. This infant of a social network hit a major milestone today, passing the 20 million users mark. Marketing Takeaway. Connect with HubSpot
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 19, 2013
    [Blog, Link] Marketing Automation 101
    If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation 101 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. And how do you get there? Marketing automation technology can help.
  • MI6 MARKETING AGENCY  |  FRIDAY, JUNE 4, 2010
    [Blog, Link] Special Interview with Paul Dunay Global Managing Director of Services and Social Media Marketing from Avaya
    Here’s the link to listen to the podcast with Paul Dunay, Donna and myself. 07:10 We talk about how a blog platform, like WordPress, is an ideal platform to use to produce a website, especially for small to midsized businesses. Links of Interest. Paul’s Blog. In this Podcast Episode. Show Notes.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 6, 2013
    [Blog, Link] 3 Recommendations in Sales Lead Generation from Carlos Hildago of The Annuitas Group
    Jon Miller of Marketo asked this question of Carlos Hildago of the Annuitas Group in a Marketo blog article  (click underlined words for original article) and came up with three priorities which I wish to share with you. 'Buffer Sales lead generation - 3 Recommendations from Carlos Hildago. What should your revenue improvement priorities be?
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 7, 2011
    [Blog, Link] Why Your Website Needs to Be Grand Central Station
    Your blog, on Facebook, on Linkedin, on Digg, on StumbleUpon, on Slideshare, etc. By sharing content everywhere with links back to your website (especially highly focused landing pages) you will drive these travelers back to your own Grand Central Station where you will sell them food, drinks and toys for the kids. Look at this image.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Blog, Link] 25 Sure-fire Ways to Grow Your Email List
    Use links and promo codes to drive new customers to your website where content can be more meaningful. Guest author/Guest blogs: If writing is more your thing, offer to be a guest blogger on a website that is attractive to your target customers. There has never been a better time to update and reinvigorate your email strategy.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 14, 2013
    [Blog, Link] 6 Flaws Your Nonprofit's Mobile Website Should Never Have
    Feature stories from your blog on your homepage to keep your content up to date. What if they''re coming from a link on, say, your friend''s social media profile? 'The smartphone revolution is here and your organization cannot ignore it. 83% of Generation Y respondents to a recent study said they have smartphones.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 18, 2012
    [Blog, Link] How to Generate Social Traffic Using StumbleUpon
    First things first, how does such a small website, compared to Facebook and Twitter, bring in so much traffic to so many blogs and businesses all over the world? personally believe that StumbleUpon and Twitter is a match made in heaven for traffic generation , and I use the two all the time for my blog and my clients. shortner.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 26, 2011
    [Blog, Link] How to create future brands
    Scott Brinker Chief Technologist Blog summed up Forresters’ Inaugural CIO-CMO Forum 2011 event on Sept. Companies that reflect their target market’s beliefs, mirror them and link their brands to people’s feelings will succeed. This infographic was published on The Blog Herald.   Brands are on a Transformational Journey.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Blog, Link] He Tweeted, She Tweeted: Men vs. Women On Twitter [Infographic]
    If you find any particular one interesting, there’s a convenient link next to each one that will let you tweet it out to your network. HubSpot has compiled over 50 original marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook. But, I got it done.
  • INSIGHTIQ BLOG  |  TUESDAY, JUNE 12, 2012
    [Blog, Link] Dashed hopes and expectations - the big no-no in customer experience
    A few months ago, I blogged about a nice surprise I encountered while flying coach on US Airways. I wanted to send them an email with a link to my blog, so they could understand my point     Unfortunately, there is no real way of getting in touch with the airline other than filling out a structured form online that does not let you hyperlink.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 3, 2014
    [Blog, Link] The Top 20 Places Your Business Needs to Be Listed Online
    To get you started, here’s a quick guide to the top 20 online directories and links to their sign-up pages: Google Places for Business. Host a business blog on the site. Listings come with access to a full profile that includes business information, a link to your website, product descriptions and more. Advantages. Yahoo!
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Blog, Link] Savvy Week in Review: September 7
    process, some tools, and a few great links. Anyone who blogs knows it's a discipline that takes practice and perseverance. Can you believe it's already September?! As we all savor the last official moments of summer (even as we've moved into autumn mode), make sure good reads are on your to-do list. Had no idea.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 31, 2012
    [Blog, Link] Week in Review: August 31st
    Fall is full of conferences, webinars, and - of course - excellent blog posts. Good stuff on branding - now "lost" in the Fast Company archives, but still accessible via these direct links. Well, the kids are back to school and maybe it's time for us marketers to get back to class, too. It's official. Bacon.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Blog, Link] Week in Review January 27th
    We resolved to read more blog posts and we haven't been disappointed. We love a good wrap up and this one has quite a few links to explore. Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there? This week is no exception. Here are four terrific reasons.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 16, 2011
    [Blog, Link] Why Niche Social Networks Like Empire Avenue Matter to Social Media Marketers
    This blog post will not cover tips as to how to play Empire Avenue as a game, but based on the feedback from this post I will be more than happy to cover my “gaming&# advice in a future blog post. Just click on this link to join Empire Avenue and explore for yourself. minutes Empire Avenue 25.1 minutes YouTube 17.8
  • BIZNOLOGY  |  WEDNESDAY, JULY 21, 2010
    [Blog, Link] My interview with Paul Gillin on SEO
    Paul is an expert on the use of social media and content in marketing, and recently asked me for an e-mail interview on his burning questions on how I blog every day and what's happening in search engine optimization. Image by sskennel via Flickr. If you don't know Paul Gillin , you should.
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