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  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Blog, Link] Four “New Marketing” Skills You’d Better Learn Quick
    You can connect with Matt via email , Twitter , LinkedIn or his blog. If you understand (and read) nothing else, understand that the most important drivers of successful SEO and inbound marketing are 1) great content, and 2) inbound links that demonstrate others are validating your great content. But that’s just the tip of the iceberg.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Blog, Link] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    The full report can be downloaded at [link]. How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Some key findings: Overall use of social media in buying is still somewhat low. However, there is a big difference by age. 
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog, Link] The 5 Pillars of a Successful Sales Pitch
    People do business with people they like. I’ve blogged about this before , but I can’t stress the importance of it enough – it’s a brutal truth of selling. The 5 Pillars of a Successful Sales Pitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Let us know in the comments below.
  • OPENTOPIC  |  WEDNESDAY, JULY 8, 2015
    [Blog, Link] How Three Brands Use Content to Drive Transactions
    Content Type : A company blog “ Linguavore ” with pieces on the brain benefits of being bilingual, language learning tips and updates on federal funding for English language programs. For example, the skin cleanser piece includes links to mentioned products and a “Shop This Story” list to the right that shows prices and reviews.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Blog, Link] 10 Types of Updates to Power Your Social Media Presence
    Links to New Content - Whenever someone gets started with social media and blogging, I always tell them the lowest barrier to entry is by sharing your blog content in social media. This principle is applicable for not just blog content, but also for any new content you develop. 2.) Or they just hate reading.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog, Link] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Blog, Link] Paid Advertising 101: Understanding Search and Display Advertising
    Having said that, even if your competition enters a higher auction bid than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads, and extensions (ad extensions show extra business information with your ad, such as an address, phone number, store rating, or additional webpage links). Read on.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Blog, Link] 10 Habits of Top-Notch Content Creators
    Whether it's in terms of blog posts, ebooks, case studies, or other marketing collateral, pumping out content not only at a high frequency but also at a high level of quality is a critical skill every marketer should hone. How often do you want to commit to publishing to your blog? Interview industry thought leaders for your blog.
  • HUBSPOT  |  SATURDAY, MARCH 23, 2013
    [Blog, Link] How to Search an Entire Website in Google With Site:Search [Quick Tip]
    blog. , or info. ) you enter. For instance, in Step 2 when I searched our blog for a Facebook stat, some results from a long time ago -- like 2010 -- came up. Surface content to link to. Google's pretty good at surfacing relevant content based on your search query. Enter the Google site:search. Step 1: Go to Google.com.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Blog, Link] Ready to Nurture? Simply Remember Your A,B,C's
    Ardath Albee, author of eMarketing Strategies for the Complex Sale, writes extensively about how to develop customer personas on her blog. B is for Behavior. And design does matter (link to). He blogs at www.theinnovativemarketer.com and you can follow him on Twitter @sgersh The answer is simple as A,B,C.
  • GENWI  |  THURSDAY, APRIL 30, 2015
    [Blog, Link] What is Sales Enablement?
    Now, sales enablement has become much more precise – Don Peppers defines sales enablement in 2015 as “the ability, by any sales rep, to systematically deliver a personalized, one-on-one customer experience” (source: [link] ). The Genwired Blog definition history saleforce sales enablement sales engagementEquipping. Coaching. Assessing.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] A Social Media Measurement Dashboard; One Approach
    There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Keep in mind, that a big part of social media is sharing your own content, otherwise how do potential prospects find your blog or landing page?  A re your social media efforts working?  REACH.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 16, 2015
    [Blog, Link] Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters
    While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. In this blog I’ll walk you through a couple ways you can adapt to this change: 1. Perhaps you’re just starting out your blog and you don’t have that many readers. But was this ever really a good measure to begin with?
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 26, 2012
    [Blog, Link] 4 Content Marketing Goals for a Coach Website
    Compel readers to take action (simple sign-up form or contact link). That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Oh, and have a GREAT blog, posted consistently. Content Marketing Goals for Your Website & Blog … and One Big Challenge.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Link] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Blog, Link] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Target your best sources of growth. 
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Blog, Link] 7 Ways to Integrate Search Engine and Social Media Marketing
    As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media. Include Links in Social Profiles - The links in social media messages such as tweets and Facebook status updates are traditionally no-follow links.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 24, 2013
    [Blog, Link] A Flock of Hummingbird SEO Comments
    Rather, as Joshua Steimle writes on Forbes , it has simply brought content to the forefront: “If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well.”. Here’s what we can tell you about the update itself. license.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Blog, Link] 6 Ideas to Refresh Your Email Marketing [Guide]
    We agree. (If you need a little help gauging these rates, check out our recent blog post on this topic). One of the easiest ways to do this is to include social media links. With a few tests, you’ll know if your refreshed emails are effective. © 2014, VR Marketing Blog. Good question. Check them out: 1.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Blog, Link] Email Copywriting: 3 tactics for delivering value over perceived cost
    As luck would have it, I’ve arrived just in time for the  Email Messaging (overview of the online version of the course at that link) Workshop on “Writing Effective Email Copy,” led by Dr. Flint McGlaughlin, Managing Director, MECLABS. Email Marketing: 2 campaigns that used innovative creative to generate leads [More from the blogs].
  • MODERN B2B MARKETING  |  SATURDAY, MARCH 14, 2015
    [Blog, Link] 13 Tips for Marketing Transformation: A Checklist for Change Agents
    Author: John Common If you’re reading this blog article, you already know that growing revenue in an integrated and measurable way is the new imperative for  modern marketing. It’s a challenge that alters the course of companies and careers. But actually DOING IT in the real world can sometimes feel impossibly complex. So what?
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Blog, Link] The Inbound Marketer's Complete Guide to Newsjacking
    If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! That's right, I'm working Kate Winslet into this blog post.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog, Link] Turn Customers into Advocates
    Roeder always advises small business owners not to engage. “If it’s comments on your blog and your Facebook page, you are welcome to delete them. Letting people know that a new blog post is one of the best you’ve written, and will really help people with a legitimate problem they are struggling with is surprisingly effective. ?. ?“Be
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Blog, Link] 7 Current Design Trends Every Marketer Should Know
    Learn how on the Design Hub Blog. . 3) Detailed Cut-Out Images With Solid Light Background. On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . What are the benefits? . Design
  • WEBBIQUITY  |  TUESDAY, AUGUST 9, 2016
    [Blog, Link] The 28 Best Influencer Marketing Tools
    Sample review:  “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Sample review:  “BuzzStream enables you turn a website or blog post into a contact record in their database. Showcase reviews:  Social Media Today,  Viral Blog. B2B PR Sense Blog.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 10, 2011
    [Blog, Link] The Importance of Thinking Outside-In
    Check out our new “ Link to Us &# page. We’re honored if you would use it to create links from your website or blog. Lead Generation Companies | Think Outside-In rather than Inside-Out. As I browse B2B websites, I’m struck by a very common mistake I see over and over. estimate. What do you think?
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Blog, Link] K’s Top Five for the Week – February 6
    21 Real Blog Metrics Your Company Needs to Track via @junta42 by @HeidiCohen. Blogs are the original social media. While Facebook, Twitter, and other social media sites get a lot more of the hype, blogs really can be the powerhouse tool in your social media marketing mix. Do you find these weekly roundups helpful? Thanks!
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 5 Small Businesses Excelling on Social
    Death’s Door Spirits keeps its social media presence light, with images, lists of ingredients, links to reviews, and more. Get the VR Buzz delivered daily to your inbox. © 2014, VR Marketing Blog. The post 5 Small Businesses Excelling on Social appeared first on VR Marketing Blog. Epicurean Connection. Website.
  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Blog, Link] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    He admits the remark was akin to “link bait” and he hoped it would be inflammatory enough to drive traffic. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. Don’t Always Be On.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2016
    [Blog, Link] More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation
    More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post More is Not Always More: Be Wary of the Volume Game in B2B Demand Generation appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Blog, Link] 20 Stats Every Global Social Media Marketer Should Know
    That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. 15) Young men in Sweden spend the most internet time playing online games, while young women spend their time online reading for leisure or blogging. Everyone talks about it.
  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Blog, Link] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    More specifically, it’s the concept of “evergreen” blog posts and other content that will help you pull out another play. blog post about succession plans in family businesses or how to uncover fraud in the workplace are always fan favorites. Because YOU WANT TO GO TO THE SUPER BOWL!
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 12, 2015
    [Blog, Link] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
    Call to Action (CTA) is a website button, image or text link that encourages a visitor to take an action by typically clicking on the button, visiting a landing page and filling out the form in return for some kind of valuable content. This article originally appeared on The Artillery B2B Marketing Blog. We hit it off immediately.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Link] Black Friday and Cyber Monday Are Over. Now What?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Mike Moeller I am depressed.  Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV. It is beautiful. It is huge. love it. should feel happy and proud, but instead I feel used. Now What?
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Blog, Link] Buyers to Marketers: Don’t Call Me, I’ll Call You
    Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. “Why do you want my email and phone number again? So your sales consultant can contact me?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 16, 2011
    [Blog, Link] Marketing Automation in Action: Houston, we have Revenue!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Liz Smyth Imagine being able to automate the routine and repeatable tasks associated with lead nurturing , lead scoring and lead management. Well, that’s the reality! See the view from Mission Control here or on YouTube , enjoy! What do you think? Is it fun?
  • MODERN B2B MARKETING  |  MONDAY, APRIL 20, 2015
    [Blog, Link] Surviving on Swag Alone at the Marketing Nation Summit
    Surviving on Swag Alone at the Marketing Nation Summit was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Surviving on Swag Alone at the Marketing Nation Summit appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And, yes, it was. Domo robot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Blog, Link] Why Hackers Take Down Sites (and How to Protect Yourself)
    Blameless users simply trying to accomplish a routine task (such as order a product or read a blog) are unable to proceed due to a denial of service attack (often referred to as a “DoS” or “DDoS” attack). Book link is an affiliate link. The Truth About the Blog Supremacists. As it turns out, I was half right.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blog, Link] Dear Sales, Marketing Automation Is for You, Too!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?”
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 20, 2013
    [Blog, Link] Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
    Most companies have rarely updated blogs. And infrequently updated blog does not deliver the search marketing results desired. This blog, Fearless Competitor, publishes every day – and it is written almost exclusively by one man, Jeff Ogden of Find New Customers. When this blog started, it did not post every day.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Blog, Link] Accountants are Cool (No, Really!).Show the World with Video Marketing
    This reminded me that a few years ago a client of ours sent us a link to this video by the same firm, WithumSmith+Brown. After WS+B's internal meeting and unveiling of the video, the firm decided to post it to their Web site and sent an email link to everyone at the firm. Everyone thinks CPA's are totally boring, right?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog, Link] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Decide upon a topic for a page or blog post. Within the body content create anchor text links to a similar page on the site. Remember when the meta keyword tag was popular? Conclusion.
  • B2B LEAD BLOG   |  THURSDAY, APRIL 7, 2011
    [Blog, Link] Web Clinic Replay: How Lead Nurturing Produced $4.9 Million Pipeline Growth in Eight Months
    Tweet As promised in my most recent blog post, below is the link to the MarketingExperiments Web clinic replay that looks at how one organization overcame stagnant sales, regardless of more marketing activity, through lead nurturing. link]. million in additional sales pipeline growth in eight months.
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Blog, Link] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.from the sales guy.
  • THE EFFECTIVE MARKETER  |  SATURDAY, JANUARY 3, 2009
    [Blog, Link] new year's resolution: share ideas
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking New Year’s Resolution: Share Ideas New Year’s Resolution: Start a blog to share ideas to improve the effectiveness of marketing managers around the globe. Blog at WordPress.com.United States License.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Blog, Link] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Blog, Link] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Blog, Link] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    New “webisodes” will premier each week at noon ET at Marketing Made Simple TV ( [link] ). Find New Customers ( [link] ) helps businesses (150 to 5,000 employees and complex products) implement programs and processes to acquire new customers. Marketers, especially in B2B, need fresh ideas and insights for the changing world around them.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Blog, Link] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Blog, Link] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Blog, Link] What It Takes to Optimize Your Brand’s Organic Search Visibility
    It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. Search engines view Page B as having the superior link profile.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Blog, Link] 5 Ways B2B Companies Can Take Advantage of Facebook
    You might share relevant content or link to their blog posts or other content. Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 1, 2013
    [Blog, Link] How to Write: A Grammar Guide for Marketing Content and Sales Emails
    Renowned blogs and magazines post content that I have to stop reading halfway through because doing so is frankly painful. Connect" means to "join, link, or fasten together" according to Dictionary.com. I’m often surprised by how many awkward phrases, spelling mistakes and grammar blunders I see on the Internet. Avoid Redundancy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog, Link] Confessions of a “Type A” Blogger
    Help others get linked, promoted, retweeted, liked, mentioned, followed, engaged, connected – do it MORE than you expect in return! Guest blog for others, promote tweets, mention and follow thers, link to good content – and do it often! Follow her on Twitter @Taryn44 |and through her blog,  SoMeffect. Be bold. Have FUN!
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Link] Tips to Creating an Online Gift Guide That Delivers the Goods
    Host the guide on your website or blog & email it. Your gift guide should live on your website or blog. Then, email the guide to your audience linking back to your hosted gift guide. Use that same link to promote it on your social media channels. “People still window shop online,” he says. Keep it simple.
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Blog, Link] Customer Videos 101: How to Score a Killer Sound Bite
    She also authors a humorous dating blog titled www.myflirty30s.com. Learn more about Lisa at [link]. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 29, 2012
    [Blog, Link] SEO: Do MetaTags Matter for Search Engine Performance?
    In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. What MetaTags Matter to the Search Engines. Page Titles Rule!
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Blog, Link] The Secret Life of a Social Media Manager
    While I might not be in the office, it doesn’t mean that I’m not working (in fact, tonight’s work is writing this blog post!) I’ll also check in on our corporate social accounts one more time before going to sleep. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Blog, Link] No Internet, No Problem: 12 Tips for Staying Productive Offline
    Read this blog post to learn more about how to subscribe to podcasts using the Podcast and Stitcher apps.). 3) Do a "brain dump" writing exercise. Then, you can start prioritizing them, making a to-do list, and thinking about who could execute on each item. 4) Come up with a few weeks' worth of blog topics. We've all been there.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Blog, Link] 7 Best Practices for Email Deliverability
    Best Practices for Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement. Your reputation as a sender is crucial. Follow the trust and engagement mantra.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 17, 2015
    [Blog, Link] Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketo Data Tells Us: What’s the Truth Behind the Two Biggest Email Volume Myths? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. To answer this question, we’re going to play MythBusters!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Feature photos on your blog posts. Enhance blog posts. Peppering your company blog with videos creates visual variety, and encourages visitors to stick around. Promote the presentation in a related blog post. blog post gives you space to provide additional information and context for readers. Humans are visual.
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Blog, Link] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    landing page for a guest blog post. Add an opt-in form to the navigation column on your blog. Add opt-in forms to the close of every blog post – unless you’ve got a lead gen offer there that’s better. The area right below the close of a blog post is valuable real estate. Add a sign up link to your email newsletters, too.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Blog, Link] What’s New in Social? Video Takes Center Stage
    Ask users to vote on potential features you’re thinking about and a Finding a great audience with your business blog? Video Takes Center Stage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Author: Lisa Marcyes Marketers, take note. and Japan.
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Blog, Link] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Company (link in bio). Details at link in profile. Then, they used the caption to point viewers to the link in their bio for the full instructional video. Note: When you ask people to follow a link in your Instagram bio, make sure you make that link trackable.). Link in bio. Link to find in bio.).
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 29, 2010
    [Blog, Link] 12 Ways to Leverage Your LinkedIn Profile for a B2B Company
    Users can develop and strengthen business relationships, receive industry information, demonstrate thought leadership and improve search results for their company website and blogs. Other Website Links. The default category for website links is My Website. Descriptive Headline. Company Branded Photo. Summary with Keywords.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Blog, Link] Google+ on its Third Birthday
    Up until Google search started cleaning up Search Dodge of all of the spam, the shysters, the fraudster, the Black Hats, all you needed were mad linking and backlinking skills. Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. Is G+ Google’s Ellis Island ?
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Blog, Link] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Blog: www.60secondmarketer.com. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Mobile Marketing Boom. That means you need to be there!
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Blog, Link] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    According to it''s own research, Google indicates that around 10% of people are looking for links to more in-depth stories. so it wants to help them discover those links. At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog. Let''s get to it! But hey.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Link] 5 SEO Writing Techniques to Consider in 2015
    Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. Including links to other valuable articles and web pages improves user experience (UX). The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. SEO writing techniques? Nobody will see it.
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Blog, Link] Why Your Company Should Hire an Inbound Marketing Agency
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. What is Inbound Marketing? Why Companies Are Shifting to Inbound. Effectiveness of Inbound Marketing.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Blog, Link] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. And this is particularly prevalent with companies marketing exclusively to consumers. Strategic Shift Is in the Air. No thanks). Email Is Your Best Retention Ally. Because it works.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Blog, Link] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    Artillery B2B Marketing Blog > The Forward Observer. really didn’t understand SEO, linking strategies, web analytics, or blogging. Here are a few free resources to get you started: Eloqua's Real World Marketing Syllabus - An 8-week course with links to a collection of carefully chosen marketing articles, webinars and videos.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Blog, Link] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search , social media , content, blogging , and more with our websites. Have lots of quality inbound links. Blog often, and not just about yourself. The internet has fundamentally changed the way people learn and shop. After all, a company’s website is its virtual storefront.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Blog, Link] Drop the “Social” Prefix Already…It’s Just “Selling”
    Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? In short, it seemed like a monumental waste of time. It was like trying to find a needle in a haystack. Let’s go deeper though.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Blog, Link] Facebook Releases Smart Content Tools & Improves Analytics
    Let’s say you run an online baby boutique that sells toys for newborns to preschoolers, and you just created a blog post that talks about the best educational toys for newborns. When you share the link on Facebook you now have the ability to target that message specifically to parents of newborns. Smart publishing tool.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 29, 2012
    [Blog, Link] What Percentage of Your Data is Fake? [CHART]
    The biggest single source of bad data in this sample set appear to be in the form of spam, which usually contain html links and terms like “Gold”, “Free” and “WoW”.Having CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Eloqua provides a set of tools to deal with clean data. 
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Blog, Link] How Marketers Can Use Evernote to Organize and Simplify Their Lives
    Content Creation: Draft Blog Articles and Ebooks. Draft Articles: When it's time to write a blog article, I open up the app, create a new note, and start typing away. This blog article you're reading right now -- and many before it -- were drafted in Evernote before getting loaded into the HubSpot blogging tool. back up.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog, Link] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    But do Slate readers carefully examine each link, or do they just click? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Brief History of Native Advertising.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Blog, Link] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • THE NEW STRATEGIST  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Link] Marketing Doubleshot Podcast – Ep. 4 – FCC vs Llamas and a Dress & Finding Good Content Resources
    Links & resources mentioned in this episode: FCC Net Neutrality Ruling –  [link]. Llamas on the loose –  [link]. The Dress Debate –  [link]. Podcamp Toronto –  [link]. Stephanie Fusco, Community Manager at Tribal Toronto –  [link].
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Blog, Link] How To Start A Conversation To Keep Visitors On Your Web Site
    We spend a lot of time and money getting people to click on our sites, so create an experience that keeps them around once they take the plunge and click on your link. How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generatio
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Link] How (and Why) to Personalize Content on the Web
    For example, the CEO of a software companymight see one call-to-action at the bottom ofa blog post, while the CEO of a healthcarecompany (reading the same blog post) seesanother. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blog, Link] Best Social Media Stats and Market Research of 2010 (So Far)
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs? million pieces of content (videos, photos, blog posts, links etc.)
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Blog, Link] 4 Reporting Features You NEED in Marketing Automation
    You need a platform that links won deals to the marketing activities you have executed. 3. Reporting Features You NEED in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Frank Passantino Every marketing automation platform uses some type of reporting.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog, Link] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Buyers have certainly flocked to this video – it been viewed just under 11 million times.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Blog, Link] If Marketing Metrics Are Driving You Crazy, Read This
    Do you have the right technology to be able to track the number of blog subscribers on your site? Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It Starts With Understanding Your Business Objectives.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Blog, Link] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yes, yes I did).
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog, Link] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Features.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    Why understanding and finding your industries influencers is key to your blogging success. Mutually beneficial pitches are always more like to get read and written about on their blog. After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done! Blogging Is Not an Overnight Process.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Blog, Link] 3 Technology Trends Powering Account-Based Marketing
    Technology Trends Powering Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Technology Trends Powering Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Visibility of Digital Footprints .
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Blog, Link] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. However, while having a loyal customer base may help to facilitate their marketing efforts, credit unions still face a common challenge—being strapped for resources.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 27, 2012
    [Blog, Link] We’ve Enhanced VerticalResponse Social!
    Now you can: Create social media campaigns for blog posts you haven’t published yet. If you like to write your posts ahead of time, you can pre-schedule posts to Facebook, Twitter, and LinkedIn that will automatically promote your blog post once it’s live. Edit link titles and summaries. appeared first on VR Product Blog.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Blog, Link] Find New Customers ends 2014, ready to crank up 2015
    To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. That link takes you to my keynote speaking page, which will be vastly better soon, Happy New Year from Find New Customers  and welcome to all our new readers of this blog in 2014 too! Sorry, Best Buy.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Blog, Link] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Link your status updates with your other social media accounts. Combine your social media approach: when someone asks a question in Twitter, respond in detail on LinkedIn and link to it from Twitter.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Link] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    If you use flow-based logic to automate your trip, you will constantly have to program this question after each interaction along the journey, then link together all of the potential decision points that may or may not happen. Rethink customer interactions. The answer: smart automation. Automate the road trip . Get behind-the-wheel.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Blog, Link] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. Since slipping to become the No.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Blog, Link] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Free Kindle Books: I think this is one of the best deals ever- having your Kindle filled with Marketing books at no cost. I did a blog post with a bunch of free marketing books a few months ago, but here are a few that I missed. by Maria Pergolino So, if you know me you know I am pretty thrifty. Chief Content Marketer Magazine. BtoB Magazine.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Blog, Link] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
    You could write a guest post for a popular blog and get a call from a top executive recruiter. Author : Buffer, Inc Website : [link] --> The post The Awesome Power of Guest Posts! Buffer Guest posts can put you on the radar of the right people. InBound marketing works. She reached out to me on LinkedIn and we talked on March 19th.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Blog, Link] Reinventing Invention: Online Only Video: The New Yorker
    SEE ALL BLOGS. Goings On Blog. Links to articles and Web-only features, delivered weekly to your e-mail inbox. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry.
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