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  • VOLACCI  |  TUESDAY, AUGUST 13, 2013
    [Blog, Link] [Podcast] What is Curated Content?
    Transcript: If you''re in marketing, or ever read any blogs about marketing, you''ve probably heard mention of content curation. When you curate content as a marketing strategy, you need to do make sure you do so on a regular basis, and that you share the article on your website with a link back to the original source. See you then!  .
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 10, 2012
    [Blog, Link] 6 Social Media Community Management Tips from a Digital Marketer Turned Community Manager [Interview]
    If you are a social media community manager and would like to be interviewed for this blog, please  contact Neal. She quickly landed a job with Link-Assistant.com and became a digital marketer for the company’s SEO PowerSuite software package. link]. Where did the community managers originate from, then? What a job!
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Blog, Link] Why Aggregation Is Not Distasteful
    You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. But Instead, you simply click on the link and start reading. What is it about aggregation that riles so many journalists? Curious why Web is different.”. That would indeed be distasteful; in fact, it would be theft.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, OCTOBER 16, 2013
    [Blog, Link] 35 Expert Tips To Make B2B Content More Manageable
    write large volumes of material every week, from corporate and personal blog posts to website content to social media posts and more. Blog post brainstorm: Get together everyone who talks to customers and make a list of the questions they hear – @TheSalesLion?. Don’t forget to link to authoritative sites – ?@AmyVernon?.
  • THE FORWARD OBSERVER  |  WEDNESDAY, MARCH 19, 2014
    [Blog, Link] The 3 Social Media Networks That Are Best for B2B Marketing
    'Artillery B2B Marketing Blog > The Forward Observer. It’s a great way for companies to get the word out and provide links back to their website. As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck. effective) social media presence.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Blog, Link] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    Here’s A Key Mistake That Many Marketing Automation Buyers Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month. It’s About the Value of Your Tools, Not the Cost.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Blog, Link] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Had I clicked on any of their links? Why Technology Makes Your Email Marketing MORE Personal, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Blog, Link] 10 Brilliant Pinterest Board Ideas From Real Brands
    Regardless of whether you''re a Pinterest pro or an excited newbie, this blog post has got something to help you do your job better. Each pin is perfectly optimized as well -- a simple, engaging image; a longer, descriptive caption; and a link to more educational content on Petplan Insurance''s site. 1) Lowe''s: Build It!
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 1, 2010
    [Blog, Link] Why Most Executives Should Stay Clear of Social Media
    And yet, here we are telling our CEOs they must blog and they  must tweet and they  must post to our Facebook page. P.S. If you’ve already polluted the Gulf of Mexico, blogging about it will only make things worse. follow me on Twitter: [link]. Even Forrester has jumped on the CEOs-Must-Join-the-Party party.  . enough. 
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Blog, Link] B2B Niches Are Prime Audiences for Podcasting
    Upload it and embed it in a blog post. Share the link. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. And this takes time.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Blog, Link] Social Media Marketers: Are You Getting Social Media Wrong?
    I’ve already blogged about how I see social media as an activity that is part of your entire business ROI. The net-net is that I believe many in social media marketing are getting too caught up in the “ROI of social media” and a short-sighted view of social, forgetting about the much bigger issues at hand. ” 3.)
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 6, 2012
    [Blog, Link] Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando
    link]. Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. can’t wait! Disneyworld. Gatorland.
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 20, 2012
    [Blog, Link] Why Viral Marketing May Not Be So Infectious in Social Media
    For example Martha Payne, the school girl who became an internet hit after blogging about her school dinners and Susan Boyle who rose to stardom when the video of her audition for Britain’s Got Talent was viewed by tens of millions of viewers on YouTube. Blogging works in this way because it is lots of small amplifiers working in unison.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 13, 2012
    [Blog, Link] Don’t Overlook the Display Ad Campaign Alley-Oop, You Might Miss a Slam Dunk
    In his guest post on the Marketo blog, Mike Nierengarten does a great job of illuminating the pitfalls of using a seemingly meaty progress metric like the mighty conversion to solely determine where you invest.  by Jon Miller I’m pleased to welcome David Karel, Vice President of Marketing at Bizo ,  as a guest blogger. What’s happened here?
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Blog, Link] Power of the Journey for Social Businesses
    Take, for example, the AT&T Networking Exchange Blog (AT&T NE blog)  Bill Strawderman and Trish Nettleship spearheaded the AT&T NE blog in order to bring the digital voices of employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  To learn more, go to [link]. 
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Blog, Link] Power of the Journey for Social Businesses
    Take, for example, the AT&T Networking Exchange Blog (AT&T NE blog)  Bill Strawderman and Trish Nettleship spearheaded the AT&T NE blog in order to bring the digital voices of employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  To learn more, go to [link]. 
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 12, 2013
    [Blog, Link] Move From Branded Content To A Content Brand
    link] Cut through the clutter and create content people actually want to build a relationship with. And please follow along on  Twitter ,  LinkedIn ,  Facebook  and   Google+   or   Subscribe  to the   B2B Marketing Insider  Blog for regular updates. What do you see happening in Content Marketing today? How is it changing?
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Blog, Link] The Sights of Dreamforce 2011
    The Sights of Dreamforce 2011 was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Rick Siegfried I finally did it. lost my virginity. Having attended the largest conference in the enterprise software industry, I feel that I entered a boy and emerged a man of a marketer. Enjoy! The Sights of Dreamforce 2011.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog, Link] Marketo’s Lead Nurturing in Less Than 5 Minutes
    And for yet another crash course in lead nurturing, you can also check out my Lead Nurturing 101 blog post. Marketo’s Lead Nurturing in Less Than 5 Minutes was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller. Our friends at Marketing Cloud recently posted a Brainshark about Marketo.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog, Link] SEO Checklist
    Other Websites Linking to Yours ? the more links to your site, the better. Check to see who is linking to you, perhaps you can work out a deal with other website owners. Wiki and Blogs – have you noticed that Wiki entries often appear at the top of the free listings? John outlines some typical areas you need address.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 7, 2013
    [Blog, Link] Want to Create Innovative Content? Do These 3 Things
    Do These 3 Things was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: DJ Waldow According to Ann Handley, Chief Content Officer at MarketingProfs, the formula for innovative content marketing is…. Useful x Enjoyable x Inspired. ” So What Do Those Terms Mean? Useful. Enjoyable.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blog, Link] What The Japanese Can Teach Us About First Impressions.
    You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. You can read his personal blog at [link] where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2011
    [Blog, Link] B2B Social Media Marketing Statistics to Ponder
    B2B Social Media Marketing Statistics to Ponder was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Advertisers are constantly extolling the benefits of B2B social media for their business. But what are the numbers to know behind the most popular social media platforms? 3:00 p.m. and 8:00 p.m.,
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 22, 2011
    [Blog, Link] The Biggest Mistake Marketers Make
    Image created with [link]. Follow me on Twitter , LinkedIn , Facebook  or Subscribe to future updates to the B2B Marketing Insider Blog. Are you wondering why your B2B Marketing ideas aren’t gaining the traction you hoped for? Or maybe your campaigns just aren’t producing as well as you thought? Looking for a good example?
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Blog, Link] Creative Marketing Ideas From 10 Great Thought Leaders
    Blogs may not be the primary highway for content in a decade, but consumer’s love for a narrative will likely never die. There are companies that use creative marketing ideas on their blogs, and there are others who have achieved the designation of a Content Brand (with a capital C and B, of course). Gary Vaynerchuk -  @GaryVee.
  • HUBSPOT  |  THURSDAY, OCTOBER 13, 2011
    [Blog, Link] All You Really Need to Know [About Inbound Marketing] You Learned in Kindergarten
    Oh, and give them some link love , too. And research how to make your marketing better by subscribing to marketing and industry-specific blogs, websites, and resources. Have you ever read, All I Really Need to Know I Learned in Kindergarten by Robert Fulghum? Here are 7 of Fulghum's insights and how they relate to marketing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Blog, Link] Directory of Social Networks for Learning Professionals
    follow c4lptnews at [link]. helpful, they can be blogs, podcasts, videos, zines, bookmarks, anything. discussions and links to our regular group meetings (Ning, Sue ). Centre for Learning & Performance Technologies. Knowledge, Skills and Tools for the Learning 2.0 CONTACT. GUEST MAP. JANE HART. WRITING & SPEAKING. Learn.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Blog, Link] TL in 4D: Four dimensions for thought leadership success
    My own recent review of 72 corporate members of the Institute for the Study of Business Markets , for example, found that only 24 of these manufacturing, industrial, and technology companies even had a link to thought leadership content on their home page. Not every company has Accenture's deep pockets, to be sure, but the lessons are clear.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Blog, Link] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. love salespeople.
  • HUBSPOT  |  WEDNESDAY, AUGUST 25, 2010
    [Blog, Link] The ABCs of Off-Page SEO Tactics
    You can follow her on Twitter at @googlegirl or read her blog. So what can companies and marketers do to sift through the noise of link building and Off-Page SEO. Off-Page SEO Factors: What search engines can determine about the linking structure of other sites, and the sites inter-related to those sites, in relation to your site.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog, Link] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 23, 2012
    [Blog, Link] Freeing the Bonds of HTML: The #1 Way To Make Your Business Site More Social
    For example, check out a sample corporate blog, this one being the Wells Fargo Blog : They’ve taken a great first step toward more social, but their hands are still tied.  It Doesn’t Have To Be a Blog! The myth is that WordPress is only for blogs.  None of these have anything to do with having a blog!
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] 3 Reasons Why We Will NEVER Be Able To Replace Cold Calling With Marketing Tools
    had a friend of mine send me a link to a webinar his company was running. They have gone to our website and looked at the blog. Did any of you see Jeopardy the other day? The super computer from IBM beat out 2 Jeopardy champions. Marketing tech is reinventing the rate and consistency in which we reach our prospects.
  • YOUR SALES MANAGEMENT GURU  |  TUESDAY, JULY 5, 2011
    [Blog, Link] Gourmet Living: Your Life’s Pizza
    If you follow our blog or receive my monthly newsletter you know I speak often about food, finding your Menu for Life and the analogy of pizza and life.  link]. Blog:  www.YourSalesManagementGuru.com. Gourmet Living:  Your Life’s Pizza. I hope your weekend was a terrific time to celebrate America. Ken@AcumenMgmt.com.
  • BUSINESS GROWTH DEVELOPMENT  |  SATURDAY, DECEMBER 11, 2010
    [Blog, Link] Even Customers Can Be Evil
    will cover more of this in a later blog post on manipulation versus persuasion in business. « Previous Post Next Post » [link] Roz Bennetts Yep, seen everything you’ve mentioned there. link] business growth development Thanks for commenting Roz. I needed help growing my business Id call him! What do you think?
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Blog, Link] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? This got me thinking. The challenge according to Ms. Why not?
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Blog, Link] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    blog or Twitter feed work well here. Inbound links: Look for websites that are relevant to your business, and are better optimized than your web­site. For best results, make sure the inbound link comes from a keyword rather than just your company’s name. The meta description as like free advertising.
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Blog, Link] 21 Reasons People Don't Trust Your Company
    So publish blog content , write whitepapers, create ebooks, record videos and podcasts, get quoted in other people's content. simple link above a field -- commonly the email field -- will tell people that you can be trusted to handle their personal information with discretion. Got a nice comment on a blog post? Ready? think not.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Blog, Link] 5 Ways to Use B2B Social Media to Break Company Silos
    These could be simple pre-sales questions that can be easily answered with a link to an FAQ document, or they could be customer service issues that need to be addressed by a customer service rep. Get Product Team Blogging. The marketing or social media team usually own a blog at most B2B companies. With silos.
  • THE ROI GUY  |  FRIDAY, AUGUST 17, 2012
    [Blog, Link] Build It, They Will Come?
    The tools can be used to fuel social media campaigns, with blog articles, tweets, LinkedIn group notices and other posts pointing users to the value added analytics and benchmarks they can receive. Tool launch pages and the tool access links themselves can be optimized for, and provide the needed rich content for search engine success.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Blog, Link] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    As I blogged about sometime ago, now is still the time for Google Plus for your business. His mission in his book is the same as the mission of this blog post: He wants to show you how to attract more followers, engage “enchanting” people, and promote your brand. link]. link]. link]. link].
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Blog, Link] 6 Twitter Tips for Building Relationships and Generating Media Coverage
    One way is to look for influential blogs in your industry (using blog search engines like Technorati), subscribe to them, and start following their authors on Twitter. Did you just write an article on your blog about some important company news? Tweet a link to an appropriate journalist who covers a relevant topic.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog, Link] 10 Opportunities You're Missing on Thank You Pages
    Subscribe to Your Blog - Give your new leads the chance to subscribe to your blog by email or through RSS from your thank you page. Don’t just say “Subscribe to our blog!”, Provide links and explanations to blog articles and other web pages that relate to the offer. Now what? Really Thank Them!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 6, 2013
    [Blog, Link] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
    Notice how fast this blog is? Author : Buffer, Inc Website : [link] --> The post Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle appeared first on Fearless Competitor. 'Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. Think about it.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Blog, Link] A Terrible Prospecting Email Example
    As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. Link to Video clips of product demo appears here.). Lead Generation Companies | How NOT to Prospect Using Email and Video. Never got a response. Waited and waited.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 5, 2011
    [Blog, Link] Your Marketing Surveys Suck! How to Get Accurate Usable Results that Will Help, Not Hurt, Your B2B Marketing
    You may see this done via Twitter polls, with widgets on the side of blogs, in webinars and more. These polls are then used for content to share back, either in the place where they were deployed, or by including results in a blog post or article. There are a few different ways to deploy a survey. Why do we survey at all?
  • B2B MARKETING ONLINE  |  THURSDAY, NOVEMBER 18, 2010
    [Blog, Link] EMAIL MARKETING: Some tips and tricks to get you on your way.
    Guest blog by James Fell, social media manager at The Social Media Library. Whether you are looking to find the best copy, layout, link or broadcast time, testing effectively can provide this insight. The success of any email marketing campaign can be linked to the quality of data - the better your data, the better the return.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 28, 2011
    [Blog, Link] 4 Ways Google+ Hangouts Can Increase B2B Productivity
    Ways Google+ Hangouts Can Increase B2B Productivity was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller I have been using Hangouts on Google+ for several weeks and I am seriously blown away with the recently added functionality. And it doesn’t stop there.
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [Blog, Link] How to Measure and Present the Effectiveness of Your Content.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Learn More The responses of other experts can be found at: [link] Posted by Tom Pisello at 7:45 AM Email This BlogThis! Do White Papers Still Engage?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] The Secret to Great Marketing [Infographic]
    The Secret to Great Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone. Why a nation?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 18, 2010
    [Blog, Link] Twitter time-savers: Tweet success in just 20 minutes a day
    Once you have surrounded yourself with an interesting tribe, it’s easy to “go down the rabbit hole&# and follow link after interesting link. have my TweetDeck set up with columns with marketing thought leaders, people who are active on my blog, local friends, and other topics.  is a question I get asked repeatedly.
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Blog, Link] How Do You Get Started in Content Marketing?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Feature photos on your blog posts. Enhance blog posts. Peppering your company blog with videos creates visual variety, and encourages visitors to stick around. Promote the presentation in a related blog post. blog post gives you space to provide additional information and context for readers. Humans are visual.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 9, 2013
    [Blog, Link] Intro to Remarketing Lists for Search Ads
    According to the  Google Adwords Blog ,with RLSA, “you can modify your search ads, bids, and keywords based on visitors’ past activities on your website.” Sources: [link]. link]. © 2013, VR Marketing Blog. The post Intro to Remarketing Lists for Search Ads appeared first on VR Marketing Blog.
  • HUBSPOT  |  TUESDAY, JUNE 4, 2013
    [Blog, Link] Why You Should Publish Content for Entertainment Value Alone
    Entertaining content tends to get shared and linked to. But we''re talking about your business blog, which has other goals like thought leadership, education, and lead generation. Your entertainment content still needs to have some sort of relevancy to the focus of your business blog and your industry. I know. It''s.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 8, 2010
    [Blog, Link] The Search for B2B Marketing Superstars
    In one of the Modern B2B Blog’s most popular posts, Jon Miller encouraged marketers to tout (among other things) awards as part of a strategy to appeal to buyers who are stressed about budgets. The Search for B2B Marketing Superstars was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Awards. Conference.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 4, 2012
    [Blog, Link] Why Nonprofit Social Media is a Waste of Time
    start a blog….             2.  BLOGS. Do you think the root of “blog” is “blah”? If you blog from that perspective, there’s really no point.  But not if you don’t know your purpose and where you’re headed with your blog. So don’t begin a blog without an articulated purpose, content plan and editorial calendar. 
  • HUBSPOT  |  THURSDAY, AUGUST 5, 2010
    [Blog, Link] 4 Ways News Releases Boost SEO
    You can read more from Greg on his B2B Inbound Blog or follow him on Twitter. Data shows the more of these pages you have on your website, the more traffic, and inbound links and leads you're likely to attract. The main components you need to set up an online newsroom on your website are a blog application and RSS Feed.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] How to Sex Up Your Google Search Results With Authorship Info
    If you don't have an email address on the same domain, Google has an alternative method for linking your content to your Google+ profile. Have you ever been cruising through Google's search engine results pages to find that certain results are paired with a thumbnail-sized profile picture of the content's author? The catch? Learn how here.
  • HUBSPOT  |  MONDAY, OCTOBER 11, 2010
    [Blog, Link] Top 5 Inbound Marketing Articles to Start the Week: Humanizing Social Media
    For businesses facing heavy competition in online marketing, SEO based on quality inbound links is key. This SEOmoz article stresses the powerful role remarkable content can play in link-building, offering several tips and examples of content marketing ideas in various industries to get you thinking in the right direction.
  • HUBSPOT  |  TUESDAY, AUGUST 7, 2012
    [Blog, Link] 7 Creative Ways Nonprofits Can Use Social Media to Drive Donations
    One creative way to steer them towards donations is by tweeting links to your charity’s donation landing page and letting them know how their donation makes a difference. If you're not sure how to get started using LinkedIn Events, read our blog post on the subject ! All it requires is a little splash of creativity!
  • HUBSPOT  |  FRIDAY, FEBRUARY 18, 2011
    [Blog, Link] Google Launches A More Social Search
    Instead, focus your time and effort on creating amazing blog content and distributing it through social media. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! A battle is happening in the Silicon Valley. Rank Doesn't Matter; Reach Matters. Marketing Takeaway.
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    [Blog, Link] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    To this end, blogging, sharing content on social media, and creating a content-rich website are essential marketing tactics. As I noted in a previous blog post , even the greatest content marketer in the world can not reach EVERY prospect on his/her own. Blog and Website Links. But why stop there? What is JDSupra? Search.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 13, 2012
    [Blog, Link] Six Steps to Keep Your Content Marketing Squeaky Clean
    by Dayna Rothman I have been working on a project to clean up our content at Marketo and the idea for this blog post leaped to my mind! You also might want to decide if you can re-use these assets in a campaign or if you can work on a repurposing the content into blog posts, webinars, or even an infographic. Step 2. Step 3. Step 4.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 10, 2013
    [Blog, Link] How to Use LinkedIn to Boost Your Real Estate Business
    Just as your blog is a direct reflection on the professional nature of your business, so is your LinkedIn profile. You wouldn’t post an article to your blog without double-checking grammar, dates and spelling.  For branding and marketing purposes, you will want to customize this link and create your unique LinkedIn destination.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 20, 2013
    [Blog, Link] 89% of Organizations Use Spreadsheets to Manage Budgets – Really?
    It can be challenging getting business insight from spreadsheets because it’s difficult to link cause and effect, or to tie spend to marketing goals. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Budgeting Pressures. Going Beyond the Spreadsheet. Budgets
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Blog, Link] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    According to it''s own research, Google indicates that around 10% of people are looking for links to more in-depth stories. so it wants to help them discover those links. At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog. Let''s get to it! But hey.
  • HUBSPOT  |  WEDNESDAY, MARCH 21, 2012
    [Blog, Link] 19 Email Deliverability Terms Every Marketer Should Know
    This blog post will enrich your email marketing vocabulary and equip you for stellar team discussions and marketing presentations. Feel free to share and embed it on your own blog to spread the email deliverability wisdom! After the user clicks the link, they are added to the ongoing email communication. In other words, only 76.5%
  • LEADER NETWORKS  |  MONDAY, APRIL 23, 2012
    [Blog, Link] Time For You To Shine Online!
    Another approach, if you already have a blog, an article or other information of value to the community, would be to email the community manager and ask if they would be interested in the information. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Do the discussion topics interest you?
  • LEADER NETWORKS  |  FRIDAY, JANUARY 14, 2011
    [Blog, Link] A Conversation About B2B Online Communities
    Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
  • SYNECORE  |  THURSDAY, SEPTEMBER 19, 2013
    [Blog, Link] From Strings to Things: A Quick Primer on Semantic Search
    Imagine these entities as points on a very large and detailed map, crisscrossing with billions of links showing the connections between them all. By the end of it, the search engines would have a more three-dimensional understanding of this blog than I have of myself (which is a bit sad, if you think about it). Smarter Search Engine.
  • CONNECT THE DOCS  |  TUESDAY, DECEMBER 8, 2009
    [Blog, Link] ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0
    He is also the author of the White Paper Pundit blog. Blog White Paper Pundit Twitter Jonathan_Kantor. are ones that I have been preaching as part of my White Paper Pundit blog for several years. Ambal Balakrishnan: Please recommend 3-5 resources (books, blogs). Savvy B2B Marketing Blog. Crafting White Paper 2.0
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Blog, Link] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Here’s an example of a recent Promoted Post, and check out more examples in our blog article Don’t Stop A-Meme-In’ — Using Memes for Lead Generation and Buzz Building.
  • HUBSPOT  |  FRIDAY, DECEMBER 3, 2010
    [Blog, Link] 12 Solutions to Ecommerce Sites' Biggest Marketing Challenges
    Can you give me some guidlines for differentiating content on my blog vs. my email newsletter? Your blog content should revolve around anything interesting or signficiant in your industry as well as anything that helps solve probems for potential customers. You said you should have an offer for every blog post. Absolutely.
  • ENGAGE  |  TUESDAY, JANUARY 3, 2012
    [Blog, Link] While Your Audience Checks In, Are You Checking Out?
    Retailers & Small Businesses I know it’s tough to keep up with it all – many businesses struggle with finding the right content for their blog posts and Tweets. I have a strange relationship with Foursquare; I use it compulsively , though the reasons why I do that are unclear. It’s the little things in life. But I’m a Financial Firm!
  • HUBSPOT  |  TUESDAY, DECEMBER 27, 2011
    [Blog, Link] How to Enhance Your Marketing Videos With Analytics
    To access your videos' YouTube analytics reports, simply log in to your YouTube account and visit [link]. YouTube analytics will reveal if your video is gaining more exposure directly on YouTube or from being embedded on a blog, a Facebook page , or your website. YouTube Demographics Report. What does it measure? Why is this important?
  • HUBSPOT  |  WEDNESDAY, JULY 18, 2012
    [Blog, Link] Is it Time to Kill Lead Nurturing as We Know It?
    But it’s easier to capture sales activity on marketing-generated leads than to link to those leads with actual revenue. The post is an adaptation of an earlier post that David wrote on his own blog, Customer Experience Matrix. Wanna know a secret? I’m no longer sure that lead stages exist. know I shouldn’t admit it.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 28, 2010
    [Blog, Link] Top 10 Tips for Lead Nurturing Success
    Make your blog an integral part of the program : Dump your e-newsletter. Your blog has much more advantages, including: broader reach, interactivity, no editorial calendar, and much more. Top 10 Tips for Lead Nurturing Success was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Blog, Link] 77+ Resources for Amazing Copywriting
    Copywriting Websites & Blogs. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. Unbounce – A conversion marketing blog packed with information on landing pages, conversion rate optimization, email marketing, and more. 'Copywriting. What’s the solution?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 13, 2013
    [Blog, Link] Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom
    Bringing Pinterest to Life – 3 Social Media Lessons from Nordstrom was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Carra Manahan The holidays have officially arrived, and social media is surely making a statement in the retail world. 2) Listen to Your Audience. Social Media
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    [Blog, Link] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  As a marketing automation and Revenue Performance Management company, Eloqua doesn’t have exactly the same readership as Armano’s blog.  They also received  three times as many votes as their link-less counterparts.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Blog, Link] Marketing Can Make You Crazy: Valentine’s Day Edition
    Marketing Can Make You Crazy: Valentine’s Day Edition was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. Hilarity ensues. The results were too good not to share. We can help.”
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Blog, Link] 5 Tips for a Social Media Profile Extreme Makeover
    Tips for a Social Media Profile Extreme Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects. Here are five tips to help your business do the same. Have any tips to add?
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog, Link] Why Literature Matters (Despite What Those Last 50 Million Tweets Told You)
    This blog post is not enough. That is why we write how we write on the Internet: in short, succinct bursts of information, littered with links, short asides, and bolded keywords. Soak up that paper Prozac and refresh your brain, sanity, and let yourself bask in the beauty of a 7-sentence paragraph without any links at all.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 11, 2012
    [Blog, Link] How You Can Find Security in an Insecure Social World
    Even the casual participant in social streams has probably experienced Twitter accounts that have been hacked, which often then send Direct Message (DM) spam with colorful messages or alarming warnings coupled with links that invariably lead to adult content or sites that install malware code on your computer ever-so-quietly in the background. 
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Blog, Link] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. To be successful, companies need great content.
  • B2B MARKETING ZONE POSTS  |  TUESDAY, AUGUST 3, 2010
    [Blog, Link] Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
    Best SEO Link Building Guides, Tips and Tools of 2010 (So Far) - Webbiquity , July 14, 2010 Optimizing a website by incorporating keywords into page titles, headlines, text, page URLs, image alt tags and internal links will help improve the position of a site in the search engines—but it’s only half the battle. Name your blog.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Blog, Link] The Cobbler’s Children Have No … Marketing Campaigns
    Respond substantively and thoughtfully to the topic or issue; don’t sell yourself or your agency, and don’t offer links. Turn the slides into an infographic, and/or a blog post. in a paper, a blog post, and a proposal). But you, of all people, know how important it is to get (and keep) good prospects in the pipeline.
  • MARKETING GENIUS BLOG  |  THURSDAY, APRIL 8, 2010
    [Blog, Link] 10 Webinar Tips
    If you’d like to learn more about webinars in general, I can recommend Ken Molay’s  Webinar Success blog. With a Marketing Automation system, you can easily track how much revenue is linked to a particular campaign. I’m not a webinar expert, but I can give you 10 tips around the logistics of Webinars. Promote heavily.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Blog, Link] 3 Key Lessons For New Business Bloggers
    My presentation was on blogging and social media and stressed three main points that are important to all new bloggers. Listen First - Even if you can’t commit to contributing to a blog regularly, listening to the conversation and commenting on other people’s blogs can help you get a sense for what people are saying in your industry.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 5, 2013
    [Blog, Link] Your Google Places Questions Answered!
    I know how to add new content to a website or a blog, but what does it mean to add new content to a Google Place Page? Each search engine has independent places from which you can log in, and I’ve posted the links below. Google – [link]. Yahoo – [link]. © 2013, VR Marketing Blog. Absolutely!
  • WORKFACE  |  MONDAY, JUNE 13, 2011
    [Blog, Link] Customer Service Equals Active Listening for Social Media
    Of course I took a moment to visit the link. So how do we make sure our companies don’t end up on a website like [link] ? Expansion of these three primary listening elements will be included in my next blog post. By Courtney Bassil. Being a Customer Service Manager, a relevent tweet caught my attention. Great question!
  • HINGE MARKETING  |  FRIDAY, MARCH 14, 2014
    [Blog, Link] 3 Ways to Get the Most Out of LinkedIn Groups
    If it is just people spamming links to their own blog posts or sales collateral, then it is likely a waste of time. That said, people do not participate to follow links to your content. You can certainly include a link to the original source, even if it is yours, but that should not be the focus of the post. Find it.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, OCTOBER 4, 2010
    [Blog, Link] Planning Your Sales Training
    If the link does not work, send me an email for the article.   link]. Blog:  www.YourSalesManagementGuru.com. Planning Your Sales Training. In my soon to be published book on Sales Management, one topic I discuss in great detail is salesperson development and training. Ken@Aacumenmgmt.com. Move up and move ahead!
  • MARKETING CRAFTMANSHIP  |  FRIDAY, APRIL 8, 2011
    [Blog, Link] Is Your Web Content a Marketing Liability?
    If the brand police were to issue citations for website content-related abuse, some of the most common violations might include: Vagrancy – If your most recent press release, example of news pickup, or last blog posting is more than two months old…website visitors will wonder “Are these guys still is business?” Long live the internet.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, DECEMBER 6, 2010
    [Blog, Link] The Power of Impact: what is your plan for 2011
    For more information: [link]. Blog:  www.YourSalesManagementGuru.com. The Power of Impact; what is your plan for 2011. An interesting Thoreson theorem; the more you personally impact the lives of others, the more you succeed professionally.  These kinds of individuals have had impacts beyond their wildest visions.
  • B2B MARKETING ONLINE  |  FRIDAY, AUGUST 6, 2010
    [Blog, Link] Why SMEs need their own social space
    Guest blog by Jeremy Whitaker, CEO, B2Group. In fact, almost a quarter of SMEs had never heard of Business Link, the government-run network, and even the Federation of Small Businesses (FSB), the largest by far with 213,000 members, is unknown by 15%. of all UK enterprise. So how can this be? Watch this space.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Blog, Link] TV Really Is Easier to Measure than Social Media
    link]. If someone emails a link or tells a friend, it is unaccounted for. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. disagree. History.
  • VISIONEDGE  |  TUESDAY, NOVEMBER 12, 2013
    [Blog, Link] Managing Marketing Content Across the Customer Life Cycle
    The links between marketing activities, content, and the customer buying process and life cycle will become clearer once you complete the mapping process. 'Considering our purpose as marketers, we should be placing customers at the center of our marketing efforts. The Customer Life Cycle  . Contact . Connection . Conversation . Consumption .
  • DIGITAL BODY LANGUAGE  |  TUESDAY, JUNE 30, 2009
    [Blog, Link] Data Management Is as Sexy as a High Quality Mattress
    When Steve asked me to write a guest post about marketing automation and data quality, I couldn't resist, as we've been going back and forth on our respective blogs exploring the issue. That back and forth led to Steve thinking I might have a worthwhile direct contribution to his blog. enjoyed this one, and I hope you do too.
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