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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Blog, Link] 35 experts weigh-in: How we create influence on Facebook
    ” BERNADETTE JIWA , of  Striking Truths : “I think one of the things that’s overlooked about FB is that you don’t have to have a huge presence there yourself to drive ‘traffic’ back to your blog. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart. Human.
  • THE POINT  |  MONDAY, FEBRUARY 22, 2010
    [Blog, Link] How to Answer a Question: 5 Tips for Making the Most of LinkedIn
    Add links, but not in the body of the response. Here’s where you can (I believe) overtly directly people to your Website, blog, or other resources and not run afoul of LinkedIn’s unspoken protocols. line best practices: [link]. Connect with me at: [link]. Set up alerts for questions in your area of expertise.
  • SAVVY B2B MARKETING  |  THURSDAY, NOVEMBER 11, 2010
    [Blog, Link] 3 Ideas on How to Feature the Most Relevant Content on Your Website
    While there is value in promoting recent content, I all-too-often see companies focusing primarily on recent content instead of the most relevant content, especially if they have a blog (I’ve been guilty of this myself). As a call to action, they link to their careers section. Ever have one of those posts that sticks with you?
  • SAVVY B2B MARKETING  |  TUESDAY, OCTOBER 27, 2009
    [Blog, Link] How to Squeeze the Most Life from Your Content
    turning a Webinar into a podcast, using it to inspire a newsletter article or blog post, etc.), Photo source:[link Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs. As a marketer, you should be concerned if you can relate to those findings. generate leads).
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 21, 2010
    [Blog, Link] Why Most B2B Social Media Marketing Fails (And How To Fix It)
    Many B2B companies understand creating content, syndicating content from places like B2B blogs and following up with prospects, but many lack an engagement strategy. To learn more about B2B social media and how it helps business move forward, subscribe to the Modern B2B marketing Blog , follow @Marketo on Twitter or like us on Facebook.  .
  • HUBSPOT  |  TUESDAY, MAY 21, 2013
    [Blog, Link] Are People Stealing Your Content? How (and When) to Fight Back [SlideShare]
    Pingbacks : Depending on your content management system, you may have the ability to be notified whenever a site links back to a post. Even if you’ve discovered a website or blog that''s featuring your content, it may not necessarily be copyright infringement. Publish a few paragraphs in your RSS feed with links to full content.
  • HUBSPOT  |  FRIDAY, JULY 22, 2011
    [Blog, Link] Google+ Attracts 20 Million Users in 3 Weeks [Infographic]
    We have been blogging about it a ton since its launch. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! Google+ is hot. This infant of a social network hit a major milestone today, passing the 20 million users mark. Marketing Takeaway. Connect with HubSpot
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 12, 2011
    [Blog, Link] LinkedIn’s Newest Feature: InMaps
    It may even be able to help you identify links within your professional associations of which you were not aware. Different clusters of closely linked colleagues, classmates and friends will appear in similarly colored groups. by Maria Pergolino LinkedIn’s Newest Feature: InMaps. There are a few reasonable restrictions.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Blog, Link] 9 Questions You MUST Ask Before Hiring a Freelance Blogger
    You know that blogging is indispensable for a successful inbound marketing strategy, but despite trying all the tricks of the blogging trade , you just can't find enough time to consistently blog at the frequency and quality level you need to stay ahead of your competitors. Describe the proper layout and format of a blog post.
  • BIZNOLOGY  |  FRIDAY, AUGUST 9, 2013
    [Blog, Link] 6 Tips for Making Your Content More Shareable
    As it is, when I create a post on Facebook I often start with a link and its associated visual, then make a comment on it. posted a list of 18 such hashtags on my personal blog. 'Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. But on the Internet, time is money. This is another time like that.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Link] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Shoppers should be able to get the coupon or go to a blog post by clicking on the one, easy-to-spot call to action in your email. If you send a discount via email or a link to testimonials about your hot, holiday gift; share that information on social media, too. Create blog posts that help holiday shoppers. 'Brace yourself.
  • MARKETRI  |  THURSDAY, OCTOBER 11, 2012
    [Blog, Link] The DOs and DON'Ts of Writing Effective Calls-to-Action
    Follow the verb up with a specific and enticing noun or phrase like: 5 tax write-offs you’ve been missing, step-by-step blogging tutorial, comprehensive legal briefing, 50% more blog traffic, etc… It’s also important that you specify how you will deliver these benefits. There’s good reason for this.
  • MODERN B2B MARKETING  |  MONDAY, MAY 2, 2011
    [Blog, Link] Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving
    It was a super hot topic on many blogs read by marketers including Mashable and Marketing Pilgrim.  For those that missed it, Facebook launched a few feature that allows your website or blog visitors to click a button similar to the Facebook Like button.  think it is also a reminder that email marketing  is far from dead.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Blog, Link] How to Use LinkedIn Emails to Generate Loads of Leads
    Build Inbound Links Through Social Media With These 10 Free Tips! Whether it's an ebook, a blog post, a coupon, or an event page, send your readers somewhere they can get more information that will benefit them. And to track the success of that offer, be sure to use a link shortening and tracking service like bitly. Right?
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Blog, Link] The Ultimate Cheat Sheet for Creating Awesome Landing Pages
    Privacy Policy Link: Include a link to your business' privacy policy on your landing page or directly within your lead-capture form to give your visitors peace of mind. More Social Sharing Links: Just as you did on the landing page, slap some social sharing links/buttons on your thank-you page, too! No question about it!
  • LEAD VIEWS  |  TUESDAY, JULY 31, 2012
    [Blog, Link] Remembering Stephen Covey
    There are endless numbers of essays, articles and blogs in printed media and on the Internet about why 7 Habits made us (or should make us) better marketers.  So, why are we discussing this in a blog about marketing? In some cases, the book was mandatory reading.  Note that the focus is on success, not money or wealth. 
  • WONDERING OUT LOUD  |  THURSDAY, OCTOBER 1, 2009
    [Blog, Link] A short rant about LinkedIn discussion
    What starts as a forum for peers to collaborate and share best practices too often turns into an unpaid ad for the latest webcast, or place to throw a link to your recent blog post and fish for comments. I just joined a LinkedIn group. It was recommended by a colleague. My first stop, as always, was the Discussions page.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 26, 2012
    [Blog, Link] Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable
    Conversion Expert Tim Ash Discusses Common Landing Page Mistakes & Making Social Actionable was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Tim Ash is the CEO of SiteTuners.com and the author of the best selling book “Landing Page Optimization”. Watch the video on YouTube!
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Blog, Link] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    Embed the Dreamforce ’12: The Tour de Force of Social Enterprise Infographic on your website: Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enjoy! B2B Marketing Infographic
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Blog, Link] The Evolution of Demand Generation In 2015
    The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. Multi-channel communication will be more important than ever. Marketing organizations will change.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Blog, Link] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    If there’s no link in the email, you won’t be able to track or measure your campaign, including the open rate, and more importantly, the click-through rate”) and segmenting your list to focusing on benefits and keeping your messages brief. Provide a link so users can sign up for email if they are not already on the list.”
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 5, 2012
    [Blog, Link] Nonprofits and Social Media: Discovery, Cultivation, Solicitation and Stewardship
    Creating a blog to talk about what your NPO is doing each week or month is another way to attract a following. Schwartz talks about the nuts and bolts of blogs and how NPOs can benefit from them in the article “Should Your Nonprofit Launch a Blog?” Discovery Finding donors is the first step in fundraising. Nancy E. Cultivation!
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Blog, Link] 25 Sure-fire Ways to Grow Your Email List
    Use links and promo codes to drive new customers to your website where content can be more meaningful. Guest author/Guest blogs: If writing is more your thing, offer to be a guest blogger on a website that is attractive to your target customers. There has never been a better time to update and reinvigorate your email strategy.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 4, 2013
    [Blog, Link] How to Make Hummingbird Your Ally with Long Tail Keywords
    Before it would have returned something like the most popular pizza place, or the first link that best matches the phrase “margarhita pizza”. If your blog or forum is full of constructive and helpful comments, that will also likely result in higher search result listings. Let’s take a look at CJ Pony Parts’ blog. Most are small.
  • MARKETRI  |  FRIDAY, MARCH 16, 2012
    [Blog, Link] Take Your Web Traffic Into Your Own Hands
    An off-page SEO strategy leans on search engines to determine the linking structures of other sites in relation to your site to build better ranking. Blogging: Although blogging is one component of content marketing, it’s so integral to growing Web traffic that I think it warrants its own separate point. Google loves this.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Blog, Link] How to Optimize Your Emails for Gmail's New Image-Heavy Inbox
    My feelings of special-ness did a complete 180 when I realized how our blog''s subscriber emails look in this new format. That''s our blog subscriber email. This is great for emails like blog subscriber emails that are automatically generated and sent frequently. See that little guy called out in the bottom right corner?
  • CONFLUENT FORMS  |  THURSDAY, JANUARY 3, 2013
    [Blog, Link] The 5 reasons your business should be on G+
    Linking your site and blog to your G+ page, and sharing your content through G+, puts your content more easily into a sea of readers who are actively finding and sharing quality content. We know, you've probably heard that Google Plus is a ghost town. That nobody uses it. That's nonsense, but we understand that's the perception.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 2, 2013
    [Blog, Link] The Unlikely Pair of B2B and Facebook with Chats
    Determine what that is: from following your page on Facebook, signing up for email, or perhaps reading more on a blog post or web page, make sure you’re giving the people who engaged with you a destination after the chat. Publish a blog post the day before letting readers know about the chat, and share that on Facebook and Twitter.
  • HUBSPOT  |  THURSDAY, MARCH 19, 2015
    [Blog, Link] 3 Neuroscience Findings That'll Make You a Better Marketer
    Duplicate these success stories by providing good-quality visuals that not only enhance your core messaging, but can be linked to a defined KPI within your business. 'Marketers are constantly trying to grab the attention of their audience in new and innovative ways. Let''s play a little game of "Did You Know?" Did you know. Mix it up.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Blog, Link] 6 Steps to Fight Content Theft
    You’ve had that killer blog post out for the last few weeks, and at first everything was going smooth. Step 1: Make sure every single one of your blog posts has a call-to-action for an offer on your website, as well as a link or two to other pages in your website. Steps to Fight Content Theft. Photo Credit: lovelypetal.
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 28, 2012
    [Blog, Link] How to Build Your Brand with Social Media Writing
    Their fan “shout out” (note the use of that word) not only promotes their teeny bikini (linking to their sexy image), but also their fan. In our intake interview with new clients, we go over their company persona and words to use, or not to use, in their marketing materials and blog posts. So how are you doing? Casual and playful?
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog, Link] Optimize for Mobile and Watch Your Social Media Presence Soar
    There are plenty of ways to go about increasing your stamp on the web via social media, as this blog has shown time and time again. Sites designed for mobile can make locating and following social media links much easier. Comments By: Dave Faulkmore by Dave Faulkmore [link]. Well, a number of factors contribute to the marriage.
  • HUBSPOT  |  WEDNESDAY, JANUARY 12, 2011
    [Blog, Link] 8 Ways to Use the Web to Write Amazing Headlines
    If links are the currency of the Web, then headlines set the exchange rate. Headlines influence click-through rates for emails, search engine optimization for website pages, and social sharing and inbound links for blog posts. Let's say that you are writing a long-form ebook or blog post. mean really hard.
  • TOM PISELLO  |  THURSDAY, AUGUST 5, 2010
    [Blog, Link] Tom Pisello: The ROI Guy: Virtualization Software Cost Overruns at.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. summary of the results is provided at: [link] The full report can be found at: [link] Posted by Tom Pisello at 3:23 PM Email This BlogThis!
  • HUBSPOT  |  MONDAY, DECEMBER 12, 2011
    [Blog, Link] 7 Tips for Stellar Social Media Community Management
    To improve community engagement overall, try posting in other forums, commenting on other people’s blogs (who may be in your community, or who you want in there), and/or guest blogging for other prominent blogs in your industry in order to increase the value of your community involvement overall. Now what?
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Blog, Link] How a Welcome Email Can Boost Your Business
    ” Marketers can add a variety of content to encourage interaction, including providing links to the business’ website, encouraging the customer to like the company on Facebook to receive coupons or a calendar with information on upcoming events. © 2013, VR Marketing Blog. Act like a human. ” Offer contact information.
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Blog, Link] 5 Practical Writing Techniques to Double Your Productivity
    This  Writtent blog post talks more about outlines and productivity. Do your research, find trusted sources to back up your points, drag links to your page, and have it all in your head and ready to refer to. Example:  While writing this blog post, I first wrote a short paragraph or two under each heading. Join the club. Check.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Blog, Link] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    You''ve still got to tailor the content to the platform it lives on -- you won''t be able to turn a text newsletter into an email newsletter just by adding links. You''ll also need to add some email-specific elements such as links to other pieces of your online content and a call-to-action for your subscribers. It''s ineffective.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 28, 2013
    [Blog, Link] The Pros Dish: Email & Website Design Tips
    If they’ve got to hunt around for a link or type in your URL, chances are you’ll lose them. Rookie mistake: Only including your call-to-action in only one spot and/or forgetting to link it! © 2013, VR Marketing Blog. The post The Pros Dish: Email & Website Design Tips appeared first on VR Marketing Blog.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 10, 2013
    [Blog, Link] 7 Email Testing & Delivery Tools for a Biz on a Budget
    Are there too many links in your email? Their website gives you a quick analysis and then they send an email with more info and links to help you understand email delivery and how you can improve yours.  © 2013, VR Marketing Blog. But a lot of those are exactly that, rumors. Here’s what we discovered: Puts Mail.
  • HUBSPOT  |  FRIDAY, JULY 13, 2012
    [Blog, Link] Answers To Your Top 7 Questions From the Science of Inbound Marketing
    As such, email marketing, when approached in an inbound fashion, is one part of the entire inbound marketing landscape: SEO, social media, blogging, etc. 7) How can a company or brand increase blog readership? But the key is to capitalize on each kind of traffic your blog receives -- organic, direct, paid, email, social, etc.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Blog, Link] Savvy Speaks: ENewsletter Best Practices
    If you have more than one article, include a quick preview of each at the very top, with links to skip down to the specific article the reader wants to look at. Keep the articles short and to the point, but always include links to more information on your website. The Savvy Sisters have some advice on the subject: Stephanie. Jamie.
  • MODERN B2B MARKETING  |  MONDAY, JULY 23, 2012
    [Blog, Link] Go Local: 6 Ways to Get International B2B Marketing Right
    Localise your website : Either translate and localise your entire website for each country, or create “lighter” sites with links back to your original site below a certain level. Create local content : Get your content machine working, with blogs, case studies, videos, webinars, etc.  The International Marketing Handbook.
  • MARKETRI  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog, Link] Are You a Content Curator? 5 Great Tools for Content Curation and Sharing
    Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. This could be anything from selecting content on a specific topic and sharing it on your Twitter feed, to creating a blog post that compiles links to other posts on a particular topic of interest.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Blog, Link] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    The Twitter Engineering Blog had a bit more to say about how Twitter determines which content is relevant to a particular user via the Discover tab. Twitter then converts the links it finds into stories to display in the Discover tab. These days, content discovery is a big problem, both as a user and as a marketer.
  • LEADER NETWORKS  |  TUESDAY, APRIL 6, 2010
    [Blog, Link] Enterprise Social Strategy Begins With Discovery
    This should include both internal and external references from a variety of media channels: including blogs, online publications, video, social networks, gated communities and whatever other media channels you may find customers or clients on. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Link] 5 Ways You Can Add Social Proof to Your Landing Pages
    If you want to take your customer testimonials a step further, link those short quotes on your landing page to case studies. Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. Would you believe me? What Is Social Proof?
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Blog, Link] You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About
    1) Typos in Blog Posts. love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. As in the titles of your blog posts, or the subject lines of your emails. Nobody commented on your blog post! 6) Blogging. 'Hey marketer.
  • B2BBLOGGERS  |  MONDAY, AUGUST 9, 2010
    [Blog, Link] A B2B Perspective on The Microsoft – Yahoo! Search Alliance.
    Keep an eye out for blog posts on how other advertisers prepare and what they test. Resources: Yahoo blog: [link] Yahoo transition center: [link] Editorial Guidelines: [link] Search Alliance: [link] And some good posts on the transition so far: [link] [link] How Are You Preparing? Or Does It?
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Blog, Link] When Inbound Marketing Goes Wrong
    It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. “Increased output is not directly linked to a greater number of leads or customers or higher profit. Marketing is evolving , there is no denying that. Capture your target.
  • VERTICAL RESPONSE  |  WEDNESDAY, JUNE 18, 2014
    [Blog, Link] Grow Your Email List Using Twitter Lead Generation Cards
    ” • Link to a privacy policy Create a page on your website that explains what your company’s privacy policies are and include a link to that page on the card. • Fill out card details This is an optional link that offers more information about your campaign. © 2014, VR Marketing Blog.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Blog, Link] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. Having an engagement path attached to every form of content (including blog articles, videos, ebooks, and more) keeps your audience warm and engaged. Design A Content Experience Optimized for Lead Gen.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 6 Ingenious Microsites You Could Play With All Day
    Send ''em the link. Link ''em. still don’t know who was behind isitchristmas.com because there is no link, brand, or navigation menu anywhere. The site has a very simple layout: A rotating "purpose of the recipe" line, a rotating recipe from the book, and three links that let you kind of "choose your own journey."
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog, Link] 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
    An ad of a blond woman bending over to look for her lost Chapstick behind a couch has caused a stir on blogs and social media channels.  Whether we admit it or not, the opinions of other people matter.  Marketing through word of mouth took a temporary backseat when mass media started to boom.  This is where social media comes in.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 20, 2013
    [Blog, Link] The 5 Easiest Ways to Bring Your Email Design into 2014
    really like this email, but there’s something off about it that I just can’t put my finger on… no seriously, the link is too small and I can’t put my finger on it! Nothing ruins an email like a broken link, distorted text, or a typo in the subject line! © 2013, VR Marketing Blog. That’s okay. 2012 to Nov.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Blog, Link] MarTech Momentum Continues into 2015
    MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Content Managem ent/Collaboration.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    Why understanding and finding your industries influencers is key to your blogging success. Mutually beneficial pitches are always more like to get read and written about on their blog. After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done! Blogging Is Not an Overnight Process.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Link] 4 Steps to Running a Successful Twitter Chat
    My favorite way to promote a twitter chat is to write a blog post on the partner’s website (assuming they have a blog option), because it 1) helps feed their content machine, 2) exposes your company to their audience, and 3) drives their audience to your social accounts. 'Author: Shanna Cook So you want to run a Twitter Chat—awesome!
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog, Link] What Social Media Looks Like at the New B2B Version of Kodak
    And I know that this is day one, but the Twitter link from Kodak.com leads to the Twitter account of Kodak Chief Blogger Jennifer Cisney. Over the years she has been responsible for Kodak’s social presence and running their blog, but she is now part of the division that was sold off. Now that company is gone.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blog, Link] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.  Most are blog posts, but I’ve also included some eBooks. Get Search Engine Optimized- Fast - Writing on the Web , August 13, 2010 How do you know if your blog posts are optimized for search engines ? SEO vs. What’s Up, Blog?
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Blog, Link] Taking Your Website to the Next Level: Getting your Website Built
    There are more sophisticated ways to capture the IA of course; visit Wikipedia to learn more: [link]. We have prominent links to download our software or contact us, so visitors can get instant access to what they need. Create an “Information Architecture”. In its simplest form, it’s pretty much the menus on the website. Finding Help.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 21, 2013
    [Blog, Link] How Classic Psychology Can Help You Understand Your Buyer
    The Link. First of all, articles linking Psych and Marketing are not a new idea, but many of the existing articles are outdated because they only relate to basic advertising and do not go deep into the buyer’s journey. One thing I did learn after acquiring my Psychology credentials is that I don’t want to be a Psychologist.
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 11, 2012
    [Blog, Link] Tips for User Friendly Mobile Search
    In an earlier blog, I discussed some best practices for website search that would ensure that users had easy access to the information they require. 1] [link]. Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) Long live mobile search!
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 20, 2011
    [Blog, Link] How to Bake a White Paper from Scratch: Part Four – The Consumption
    But, how about adding a small blurb and link on the relevant product page? Assuming you have a company blog, write up a blog post. Push your blog post, or at least a link to your white paper, to your company’s Facebook page. Explore the issue in more depth in a blog post. We need to do more. Tweet about it.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Blog, Link] 4 Simple Steps to an Optimized Twitter Presence
    Also, make sure you include a link to your website or blog, where visitors can go to learn more about who you are and what you do. Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. Many of you probably joined Twitter to market a business. Your Photograph.
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Blog, Link] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    blog or Twitter feed work well here. Inbound links: Look for websites that are relevant to your business, and are better optimized than your web­site. For best results, make sure the inbound link comes from a keyword rather than just your company’s name. The meta description as like free advertising.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 25, 2013
    [Blog, Link] Are You in Spreadsheet Hell or Budgeting Bliss? [Infographic]
    Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? Do you feel like a zombie as you stay up all night trying to reconcile invoices from different members of your team? know, crazy right? Budgets Infographic
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 18, 2013
    [Blog, Link] Content Marketing for Fun and Profit
    Sure, getting Kim Kardashian to retweet your latest blog post might be a good thing. Also consider offering potential tweets including hashtags and shortened links (and make sure it’s fewer than 140 characters). 'Photo credit: Wikipedia. and What do your customers want to do? This What is that definition? Well, read on and see.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Blog, Link] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer. But there is a tradeoff.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Blog, Link] Inbound Marketing Secret Ingredient of Effective Business PR
    Link your PR with inbound marketing technology to gain a clear understanding of your audience and how to reach them online. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. ” Content is still an essential part of an effective PR campaign.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Blog, Link] Who Should Wear Your Corporate Speedo®?
    Like a great product forum or support blog where answers needing more than 149 characters can be found. Mostly these can be links to longer answers. When it comes to blogs and forums, your little Baywatch team can help there too. Ask the more articulate among them to post to the blog. But the skillset here is important.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Blog, Link] Everything You Need to Know to Successfully Live-Tweet Your Event
    Watch the premier on 7/8 at 11am PDT to see who wins: [link]. These tweets can announce event speakers, remind people to register or buy a ticket (include a shortened link), and count down until the event begins. link] pic.twitter.com/wWALIreNO2. Grab your tickets here: [link] pic.twitter.com/Prrm8nkHLF. Before the Event.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Blog, Link] 10 Bizarre Inbound Marketing Strategies that Actually Work
    The internet itself is only around 2 decades old , and the concept of using professional blog posts, social media and other newfangled marketing ideas to gain traction online is newer still. Not every brand needs to be infuse their professional blog posts with corporate jargon. 'Image credit: FreeDigitalPhotos. Be Wacky. Gamification.
  • B2B MEMES  |  SUNDAY, NOVEMBER 13, 2011
    [Blog, Link] Wikipedia Is No Authority–By Design
    Wales goes on to say the Wikipedia is actually quite old-fashioned in its approach, looking for “reliable sources” rather than “something in a blog somewhere.” Attribution and Linking Are Essential to Transparency. Wikipedia, I think, operates on this principle.
  • E-STORM  |  MONDAY, MARCH 28, 2011
    [Blog, Link] Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm.
    Imperative to measure the success and create a link between online and offline behaviors. Subscribe to this blog * Sign up for our newsletter Cancel Reply Leave a Reply « Facebook TV: Seizing its Cut of Video Viewing Bounty Is emotion measuring technology getting too personal? What’s the campaign objective? Privacy Policy
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Link] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Today’s blog is the first of a two-part series, and will look at the first two of the tags Mike covered. It’s worth noting that Twitter will need to verify your domain before it allows you to create linked Twitter Cards. The post How (and Why) to Use Social Media Meta Tags (Part 1 of 2) appeared first on Marketing Action Blog - Act-On.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Blog, Link] Your Guide to Email Design
    The purpose of your newsletter is to aim for a click that leads back to your website or blog with more info. Two or three links is common). Include a dizzying amount of links or calls to action. © 2015, VerticalResponse Blog. The post Your Guide to Email Design appeared first on VerticalResponse Blog. Fonts.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Link] Why Website Engagement is the New Marketing “Must-Have”
    Why Website Engagement is the New Marketing “Must-Have” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Website Engagement is the New Marketing “Must-Have” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wouldn’t that be grand?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Link] 4 Things You Can Learn From Non-Profit Social Media Success
    Things You Can Learn From Non-Profit Social Media Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns. Let’s take a look. 4) Find Partners.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 26, 2010
    [Blog, Link] Neither Creative Nor Brief
    Frank Days from Novell and also of the t angyslice blog was speaking and his topic, way more interesting than mine, was on the notion of applying Agile methodologies to marketing. His agile marketing blog also features a terrific collection of articles by Agile experts and practitioners. follow me on Twitter: [link].
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Blog, Link] Everything You Should Know to Prepare For Google+ in 2014
    Encourage internal resources to “+1” any blogs, content & photos your company has on its site. To do this, you will need to make sure you have a +1 widget (see an example above this post) implemented on your content pages and blog posts. Some simple ideas could be sharing linked photos. 'There is no ignoring it.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 1+1=3 – How Partner Marketing Defies the Laws of Math
    If you can identify joint customers, you’ll be opening the door to co-marketing opportunities – event sponsorships, speaking opportunities, joint webinars, guest blogging, case studies, content assets…the sky’s the limit. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Blog, Link] How to Use Video as Part of Your Social Media Marketing Strategy
    This also gives you content for your blog, something to tweet about, and something to share on Facebook. Here are a few: Video Blog Post this video to YouTube and then post it to your blog. Blogs with video find an increased view rate. You can also use YouTube to drive viewers to your blog. They received 5.9 Vide
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Blog, Link] 17 Eye-Opening Examples of Content Visualization
    Haven't you noticed how much more frequently infographics seem to be making their way onto blogs and websites lately? Real Estate Website Linking Matrix by Brad Carroll. Have they inspired you to start experimenting with visual content on your website, blog, and in social media ? No way. Negative. SEO Speed Chart by Bruce Clay.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 8, 2009
    [Blog, Link] ClickInsights: How should case studies be used in marketing activities versus sales activities?
    ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Casey Hibbard's blog Stories that Sell. Cindy King's blog CindyKing. Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Jonathan Kranz's blog Kranzcom. Books.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blog, Link] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    The email’s banner includes an embedded link, inviting contacts to visit the dealer’s website. Meet the New ‘Status Quo’: Personalized, Customized User Experiences was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Persona based marketing tools. Targeting and Personalization
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Blog, Link] A Legal Perspective: Who Owns Social Media Profiles?
    When he is not assisting clients or working on his blog, David enjoys watching movies, playing bass and guitar, and winning handily at pub trivia nights. You can follow his blog at [link] and follow him on Twitter @LizerbramLaw. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Phonedog v.
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Blog, Link] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    Word of mouth marketing in a connected world: the link with social media. Word of mouth marketing, which encompasses a variety of subcategories, including buzz marketing, blog marketing, viral marketing, referral marketing, influencer marketing, etc., Word of mouth is an old and human phenomenon. Period. Remember the ripple effect.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Blog, Link] 7 Ways Even Smart Marketers Can Mess Up Their SEO
    Marketers and business owners with the best intentions may still be doing things like keyword spamming in the comments section of a popular websites, or even buying links to get some quick wins for their site. It gets linked to. There was a time when using many-a-keyword in your blog posts and landing pages was a big plus.
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Blog, Link] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    'Editor’s note: The Tim Asimos post you are about to read was published on the circle S Studio blog a few days ago. weekly blog update), don’t just assume that they’d also like to start receiving tons of other messages (e.g. We liked it so much that we’re republishing it here today. promotional emails or content offers).
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Blog, Link] Website Evaluation Comes Before Site Redesign
    Site’s crawlability and indexing of internal pages via internal linking. Website marketing and promotion (Social media, blog, mobile friendly etc.). Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Landing pages and conversion issues.
  • FATHOM  |  WEDNESDAY, MARCH 19, 2014
    [Blog, Link] Content Ideas for Manufacturers
    Can you write a blog entry about that item, how it was developed, how it functions? Build relationships with the influencers and develop links and connections to the websites that are the best fit with your product, brand and content that they’ll find irresistible. Trust, Support, Educate. Community.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 7, 2010
    [Blog, Link] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
    To close As I said earlier, we’ve been helping our clients with how to create buyer personas, and the most important thing we are sharing with them is that you can’t have an effective content marketing plan (or blog, or twitter stream, or video) without them. Much of what I come across still reeks of “me, me, me; we are great.” Right?
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Blog, Link] Answers to Your Top 11 Questions About Email Marketing #EmailSci
    We've also written a blog post that outlines the steps you can take to perform your own email sending frequency test -- check it out ! 8) If there are multiple links in your email copy, how do you balance the attention you give to each of them? So we read through them all (yes, we actually read your questions!) We get that. Under 1%.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Blog, Link] Is Sunday the New Tuesday for Email Marketing?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There have always been “rules” around what day you should send email marketing messages. I’ve heard numerous timing strategies that all make logical arguments for their method.  Always email on Tuesday nights.” But I’d like to question that theory. Maybe.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Blog, Link] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    You know the auto-follow message -- you follow someone on Twitter, and then get an automated message back from them with a "thank you" and a promotional link of some sort. Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 19, 2014
    [Blog, Link] The CEO vs. Content Marketing: Balancing the Conflict
    In this blog post we will explain this conflict and then discuss some possible ways to overcome the conflict. Calls-to-Action - At the end of every blog post (even this one about content marketing), we''ll include a call-to-action for a White Paper about call tracking or Conversation Analytics. Content Marketing Best Practices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Blog, Link] The Disruptive Technology that will Replace Facebook
    We’re constantly going from one place to another, and clicking links to go to smaller sites, which are also battling to be “the place,” at least in their own little niches. Neicole   Crepeau  is the Senior Marketing Manager at  Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contributing {grow}  Columnist.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Blog, Link] 10 Homepage Items for eCommerce Website Conversions
    Link to Blog: A clear link to the blog is a great way to start building a community, but also build blog subscribers. If visitors find articles, or possibly even one very interesting one, and you have clear places for them to subscribe, then you can bring them back to the website through that blog.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Link] 5 tips to amplify your YouTube video and get more views
    Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Add a link featuring your CTA. Hint: Try to use keywords and terms that are linked to the subject matter and that your customers would use to search for the issue being dealt with. link]. Select the video language.
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