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  • HUBSPOT  |  THURSDAY, JANUARY 9, 2014
    [Blog, Link] A Practical Guide to Planning a Successful Inbound Marketing Campaign
    Include social share buttons in the email, and make sure to include your tracking URL when you link to the report (again, HubSpot customers, you don''t need to do this). Write related blog posts. Blogs are a great, search-friendly way to attract people to your offer. Identify your audience. Values. Biggest challenges. HubSpot.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 6, 2012
    [Blog, Link] LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!
    Unfortunately, in order to provide a beneficial environment to their members, they will be forced to make some tough decision as fake LinkedIn profiles with zero or very few connections try to join their group or someone posts a link to something that is irrelevant to your members. ” having more than 900,000 members! would! 4.)
  • WRITING ON THE WEB  |  THURSDAY, JANUARY 26, 2012
    [Blog, Link] 4 Content Marketing Goals for a Coach Website
    Compel readers to take action (simple sign-up form or contact link). That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces. Oh, and have a GREAT blog, posted consistently. Content Marketing Goals for Your Website & Blog … and One Big Challenge.
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Blog, Link] 20 Stats Every Global Social Media Marketer Should Know
    That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. 15) Young men in Sweden spend the most internet time playing online games, while young women spend their time online reading for leisure or blogging. Everyone talks about it.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Blog, Link] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    If there’s no link in the email, you won’t be able to track or measure your campaign, including the open rate, and more importantly, the click-through rate”) and segmenting your list to focusing on benefits and keeping your messages brief. Provide a link so users can sign up for email if they are not already on the list.”
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog, Link] The 5 Pillars of a Successful Sales Pitch
    People do business with people they like. I’ve blogged about this before , but I can’t stress the importance of it enough – it’s a brutal truth of selling. The 5 Pillars of a Successful Sales Pitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Let us know in the comments below.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Blog, Link] Attention B2B Marketers: Embrace the Mobile Web! [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 12, 2011
    [Blog, Link] 6 Social Media Marketing Strategy Mistakes to Avoid
    Rather, you should focus on sending quality updates and including links to video, pictures, podcasts, or other pertinent news stories. 2. Today’s guest blog post is from Anni Wallace, social media strategiest for Sell My Timeshare blog, the popular travel resource. Here is a look at 6 mistakes you should avoid: 1.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Blog, Link] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 21, 2013
    [Blog, Link] Joint Forrester, ITSMA, and VisionEdge Marketing Survey Finds Marketers are Operationally Proficient but Strategically Stalled
    The results will be previewed at the ITSMA Marketing Leadership Forum in Napa ( [link] ) and presented in the June 4 webinar, Measuring and Communicating Marketing Performance ( [link] ). # # #. This blog is powered by WPEngine – the best WordPress hosting on the planet. Find New Customers is also a member of ITSMA.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Link] Black Friday and Cyber Monday Are Over. Now What?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Mike Moeller I am depressed.  Yes, I am one of those shoppers convinced to brave the dark, and the hordes of other people, to buy a new TV. It is beautiful. It is huge. love it. should feel happy and proud, but instead I feel used. Now What?
  • SYNECORE  |  THURSDAY, DECEMBER 17, 2015
    [Blog, Link] What Can I Learn By Using Marketing Automation Software?
    Specifically, I would use lead nurturing emails to make sure they make it back to my website at least three times, obviously using the pricing page and consultation landing page as my featured email links. I may even redesign my website with this information in mind; if not my entire website, at least the homepage. Lead Quality. Return.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2016
    [Blog, Link] On Twitter’s birthday: How Twitter changed my life
    His firm has created art for me and was a sponsor of this blog for many years. Book links are affiliate links. Related Stories Lessons learned while deleting 274 blog posts 5 Ways to keep up with the avalanche of online customer feedback A Special Message for You: The Power of Personalized Marketing. Twitter chatter.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 23, 2013
    [Blog, Link] How to Spot a Bad SEO Proposal
    “We will get you 100k backlinks in 1 month”: While they might be able to actually get this done, the links are close to valueless and more than likely will get you penalized by Google. Can you send me a list of the links you obtain?” The post How to Spot a Bad SEO Proposal appeared first on VR Marketing Blog. Problem #1.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Blog, Link] How to Master Content Marketing on LinkedIn
    And while updates serve as a great place to share your thoughts, linking in a blog post or interesting website will help you to provide an even richer source of insight. Share links to interesting articles, websites or videos. Use words that grab the readers and encourage them to click the link. Publish an article.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 22, 2015
    [Blog, Link] What’s HOT in Mobile Marketing – 5 Trends to Watch in 2015
    And in a next phase, the app could be linked to an online ordering system, allowing mobile ordering of products. 3. Author: Niko Nelissen If we haven’t said it enough, the era of mobile marketing is among us! At this point, mobile apps are becoming a must-have in every marketing plan. Apps are the new landing page. Are you a safe driver?
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Link] How (and Why) to Personalize Content on the Web
    For example, the CEO of a software companymight see one call-to-action at the bottom ofa blog post, while the CEO of a healthcarecompany (reading the same blog post) seesanother. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 1+1=3 – How Partner Marketing Defies the Laws of Math
    If you can identify joint customers, you’ll be opening the door to co-marketing opportunities – event sponsorships, speaking opportunities, joint webinars, guest blogging, case studies, content assets…the sky’s the limit. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Feature photos on your blog posts. Enhance blog posts. Peppering your company blog with videos creates visual variety, and encourages visitors to stick around. Promote the presentation in a related blog post. blog post gives you space to provide additional information and context for readers. Humans are visual.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Blog, Link] Ready to Nurture? Simply Remember Your A,B,C's
    Ardath Albee, author of eMarketing Strategies for the Complex Sale, writes extensively about how to develop customer personas on her blog. B is for Behavior. And design does matter (link to). He blogs at www.theinnovativemarketer.com and you can follow him on Twitter @sgersh The answer is simple as A,B,C.
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Blog, Link] K’s Top Five for the Week – February 6
    21 Real Blog Metrics Your Company Needs to Track via @junta42 by @HeidiCohen. Blogs are the original social media. While Facebook, Twitter, and other social media sites get a lot more of the hype, blogs really can be the powerhouse tool in your social media marketing mix. Do you find these weekly roundups helpful? Thanks!
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] A Social Media Measurement Dashboard; One Approach
    There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Keep in mind, that a big part of social media is sharing your own content, otherwise how do potential prospects find your blog or landing page?  A re your social media efforts working?  REACH.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Link] Tips to Creating an Online Gift Guide That Delivers the Goods
    Host the guide on your website or blog & email it. Your gift guide should live on your website or blog. Then, email the guide to your audience linking back to your hosted gift guide. Use that same link to promote it on your social media channels. “People still window shop online,” he says. Keep it simple.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Blog, Link] 6 Ideas to Refresh Your Email Marketing [Guide]
    We agree. (If you need a little help gauging these rates, check out our recent blog post on this topic). One of the easiest ways to do this is to include social media links. With a few tests, you’ll know if your refreshed emails are effective. © 2014, VR Marketing Blog. Good question. Check them out: 1.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 7, 2013
    [Blog, Link] The Simple Guide to Business – Messages so compelling, buyers hand over their email addresses
    Please note: We added a link for the terrific white paper on B2B demand generation, How to Find New Customers at top right. We love to read your comments and appreciate those who share our blog posts on social media. This blog recommends the great WordPress hosting of WPEngine. “Email is the backbone of business today.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Blog, Link] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  But be careful about measuring activity, not results. Social engagement, not just reach.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Blog, Link] 5 Steps to Amplify Your Paid Social Campaigns
    In this blog, I’ll be walking you through how to put together a paid social campaign from start to finish for optimum results.  Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide.
  • HUBSPOT  |  SUNDAY, JUNE 14, 2015
    [Blog, Link] 5 Quick Tips for Getting High-Quality LinkedIn Recommendations [+ Email Template]
    This post originally appeared on HubSpot's Sales Blog. Before sending your recommendation request, find something to send to your contact, such as an interesting blog post, webinar invitation, research report, or even a referral. To read more content like this, subscribe to Sales. Recommendations are the next best thing. project.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog, Link] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    But do Slate readers carefully examine each link, or do they just click? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Brief History of Native Advertising.
  • HUBSPOT  |  SATURDAY, MARCH 23, 2013
    [Blog, Link] How to Search an Entire Website in Google With Site:Search [Quick Tip]
    blog. , or info. ) you enter. For instance, in Step 2 when I searched our blog for a Facebook stat, some results from a long time ago -- like 2010 -- came up. Surface content to link to. Google's pretty good at surfacing relevant content based on your search query. Enter the Google site:search. Step 1: Go to Google.com.
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Blog, Link] Reddit is the 800-pound Gorilla in the room
    have been submitting links since before it had corporate owners and the only up-votes I have ever garnered have been forced, never organic. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. None of my pieces have ever resulted in a fire storm. Not so anymore. Consider yourself warned. Stay tuned.
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 16, 2013
    [Blog, Link] The Secret to B2B Landing Page Construction: Foundation and Framing
    Artillery B2B Marketing Blog > The Forward Observer With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. Remove all site navigation and links in order to minimize distractions. Landing pages are instrumental in B2B lead generation today.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Blog, Link] 7 Best Practices for Email Deliverability
    Best Practices for Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement. Your reputation as a sender is crucial. Follow the trust and engagement mantra.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Blog, Link] No Internet, No Problem: 12 Tips for Staying Productive Offline
    Read this blog post to learn more about how to subscribe to podcasts using the Podcast and Stitcher apps.). 3) Do a "brain dump" writing exercise. Then, you can start prioritizing them, making a to-do list, and thinking about who could execute on each item. 4) Come up with a few weeks' worth of blog topics. We've all been there.
  • SAZBEAN  |  TUESDAY, OCTOBER 4, 2011
    [Blog, Link] HOW TO: Leverage LinkedIn for Your SEO Campaign
    Try targeting blogs as link resources. Not only do people trust blogs, they’re one of the most effective ways to both build your brand awareness and get high-quality content links that point back to your website. On the other hand, blogs are often overrun with coverage and link requests from online marketers.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Link] 4 Steps to Running a Successful Twitter Chat
    My favorite way to promote a twitter chat is to write a blog post on the partner’s website (assuming they have a blog option), because it 1) helps feed their content machine, 2) exposes your company to their audience, and 3) drives their audience to your social accounts. Author: Shanna Cook So you want to run a Twitter Chat—awesome!
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Blog, Link] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Blog, Link] How Marketers Can Use Evernote to Organize and Simplify Their Lives
    Content Creation: Draft Blog Articles and Ebooks. Draft Articles: When it's time to write a blog article, I open up the app, create a new note, and start typing away. This blog article you're reading right now -- and many before it -- were drafted in Evernote before getting loaded into the HubSpot blogging tool. back up.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 5 Small Businesses Excelling on Social
    Death’s Door Spirits keeps its social media presence light, with images, lists of ingredients, links to reviews, and more. Get the VR Buzz delivered daily to your inbox. © 2014, VR Marketing Blog. The post 5 Small Businesses Excelling on Social appeared first on VR Marketing Blog. Epicurean Connection. Website.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Blog, Link] 13 Types of Product Content Sales Needs to Close More Deals
    And admittedly, we don't tout the value of product marketing enough on this blog. And hey -- those handy product videos can definitely help you achieve these goals, too. 3) Product Blog Content. You could also use this blog to announce company news, making it a combined company product and news blog. That changes today.
  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Blog, Link] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    More specifically, it’s the concept of “evergreen” blog posts and other content that will help you pull out another play. blog post about succession plans in family businesses or how to uncover fraud in the workplace are always fan favorites. Because YOU WANT TO GO TO THE SUPER BOWL!
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Blog, Link] Build Your Marketing Strategy Like a Construction Site
    It’s especially important to remember that you cannot have some people creating campaigns, some blogging , and then others posting on social media and not talking to each other. Author: Aseem Badshah Don’t let the title fool you. know what you’re probably thinking, “A construction site?! You mean messy, dirty, and disorganized?”. Dig a Hole.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Blog, Link] A guide to content curation. Where can I find shareable social content?
    It links everything together and sends reminder emails to forgetful team members, but it isn’t free. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Their made-up homonym , not mine.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Blog, Link] 26 Social Media Marketing Hidden Treasures You Never Knew Existed
    This blog post is going to take you on a tour of the most popular social networks marketers are using, and show you the little features you didn't know about -- but will help you meet your monthly goals just a little bit faster and easier! But when you do take the time to investigate the nooks and crannies of popular social networks.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Blog, Link] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Tradition says that if you want to show a website in a PowerPoint, you should just create link to the page and prompt a browser to open. Expertise means nothing without a good presentation to back it up.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 28, 2015
    [Blog, Link] 5 Ways to Get More People to Read Your Emails
    Link tracking tool: URL Builder for Google Analytics. If you’re a Google Analytics user, this link-building tool will help you track which links people click on the most inside your email. The post 5 Ways to Get More People to Read Your Emails appeared first on VerticalResponse Blog. It would be amazing, right?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog, Link] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Decide upon a topic for a page or blog post. Within the body content create anchor text links to a similar page on the site. Remember when the meta keyword tag was popular? Conclusion.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Blog, Link] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. And this is particularly prevalent with companies marketing exclusively to consumers. Strategic Shift Is in the Air. No thanks). Email Is Your Best Retention Ally. Because it works.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog, Link] Confessions of a “Type A” Blogger
    Help others get linked, promoted, retweeted, liked, mentioned, followed, engaged, connected – do it MORE than you expect in return! Guest blog for others, promote tweets, mention and follow thers, link to good content – and do it often! Follow her on Twitter @Taryn44 |and through her blog,  SoMeffect. Be bold. Have FUN!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Blog, Link] Why Hackers Take Down Sites (and How to Protect Yourself)
    Blameless users simply trying to accomplish a routine task (such as order a product or read a blog) are unable to proceed due to a denial of service attack (often referred to as a “DoS” or “DDoS” attack). Book link is an affiliate link. The Truth About the Blog Supremacists. As it turns out, I was half right.
  • THE NEW STRATEGIST  |  WEDNESDAY, MARCH 20, 2013
    [Blog, Link] Social Media Sommeliers – Choosing perfect pairs of social networks
    Here’s what Ric Dragon [link] had to say: “I’m of the mind that the Twitter/G+ combo is killer.  G+ is more open than FB, and it’s easier to share blog-type posts publicly. Twitter, Twitter, of course, is the place for garnering those weak-link connections – those people with whom you share an affinity. Smart stuff, to be sure.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Link] 3 Steps To Waltz Your Way To Lead Generation Success
    Call to Action (CTA) is a website button, image, text link that encourages a visitor to take an action by typically clicking on the button, visiting a landing page and filling out a form in return for some kind of content. Remove all site navigation and links in order to minimize distractions. Landing Page. Thank You Page. Conclusion.
  • DELICIOUS B2BMARKETING  |  SUNDAY, NOVEMBER 7, 2010
    [Blog, Link] Content Curation in B2B Marketing
    In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. cannot imagine the need for original blogging going away anytime soon. Pure content creation is demanding. Content curation is editing on steroids. Consider Netconcepts.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Blog, Link] A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
    Well, this blog post is going to make it even more awesome, because it's going to walk you through how to use that template. free tool like Xenu's link crawler can give you an export of all of your pages, which can serve as an audit of your site that delivers all the pages you’ll need to optimize. Step 11: Link It Up.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog, Link] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Features.
  • HUBSPOT  |  TUESDAY, MAY 24, 2011
    [Blog, Link] 7 Ways to Integrate Search Engine and Social Media Marketing
    As a marketer, it is critically important to have social media sharing buttons on your blog and website to encourage visitors to share content in social media. Include Links in Social Profiles - The links in social media messages such as tweets and Facebook status updates are traditionally no-follow links.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 24, 2013
    [Blog, Link] A Flock of Hummingbird SEO Comments
    Rather, as Joshua Steimle writes on Forbes , it has simply brought content to the forefront: “If you have original, high-quality content, and you have high-quality and relevant websites linking to your own website, then your website is still going to rank well.”. Here’s what we can tell you about the update itself. license.
  • MARKETING ACTION  |  WEDNESDAY, JUNE 25, 2014
    [Blog, Link] 10 Tips to Master the Art of Writing Micro-Copy for Social
    Save the lengthy speech for the blog. Example of a 100-character tweet by Actomatic: Our latest post: 5 Reasons Marketing Automation Rocks – [link] #marketingautomation. RT @Actomatic: Our latest post: 5 Reasons Marketing Automation Rocks – [link] #marketingautomation. 9. link]. Didn’t think so. Period.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Blog, Link] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. However, while having a loyal customer base may help to facilitate their marketing efforts, credit unions still face a common challenge—being strapped for resources.
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Blog, Link] Facebook Releases Smart Content Tools & Improves Analytics
    Let’s say you run an online baby boutique that sells toys for newborns to preschoolers, and you just created a blog post that talks about the best educational toys for newborns. When you share the link on Facebook you now have the ability to target that message specifically to parents of newborns. Smart publishing tool.
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Blog, Link] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    According to it''s own research, Google indicates that around 10% of people are looking for links to more in-depth stories. so it wants to help them discover those links. At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog. Let''s get to it! But hey.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Blog, Link] 4 Reporting Features You NEED in Marketing Automation
    You need a platform that links won deals to the marketing activities you have executed. 3. Reporting Features You NEED in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Frank Passantino Every marketing automation platform uses some type of reporting.
  • THE FORWARD OBSERVER  |  TUESDAY, FEBRUARY 10, 2015
    [Blog, Link] The Best Marketing Podcasts for Marketers Who Want To Be CEO
    Those resources include marketing blogs, webinars, ebooks, and podcasts. And if you’ve got a podcast to add to the list, just add it (using the "Add to List" link). Do you want to keep up with the smartest thinking in the quickly-changing field of marketing? Listening to these marketing podcasts will help. That''s whay I do. For now.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 16, 2012
    [Blog, Link] Mad Marketing TV – Actionable Marketing for a Mad World
    Mad Marketing TV is an online TV show about B2B marketing and sales that airs twice a week — on YouTube at [link] as well as via a blog at madmarketing.tv. Via the blog at www.madmarketing.tv. This summary of Mad Marketing TV was created for the press. We wish to share it with you, as you may be unfamiliar with the show.
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Blog, Link] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yes, yes I did).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Blog, Link] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Blog, Link] 3 Technology Trends Powering Account-Based Marketing
    Technology Trends Powering Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Technology Trends Powering Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Visibility of Digital Footprints .
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Blog, Link] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search , social media , content, blogging , and more with our websites. Have lots of quality inbound links. Blog often, and not just about yourself. The internet has fundamentally changed the way people learn and shop. After all, a company’s website is its virtual storefront.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 17, 2014
    [Blog, Link] Email Copywriting: 3 tactics for delivering value over perceived cost
    As luck would have it, I’ve arrived just in time for the  Email Messaging (overview of the online version of the course at that link) Workshop on “Writing Effective Email Copy,” led by Dr. Flint McGlaughlin, Managing Director, MECLABS. Email Marketing: 2 campaigns that used innovative creative to generate leads [More from the blogs].
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Blog, Link] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    Mastering Brand Loyalty: What Subscription Service Companies Do Differently was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Mastering Brand Loyalty: What Subscription Service Companies Do Differently appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Blog, Link] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Link] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    If you use flow-based logic to automate your trip, you will constantly have to program this question after each interaction along the journey, then link together all of the potential decision points that may or may not happen. Rethink customer interactions. The answer: smart automation. Automate the road trip . Get behind-the-wheel.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog, Link] Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015
    Insights from Content Marketing World 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Orange-You-Glad I Said “Content”? Insights from Content Marketing World 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Create Ugly. Period.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog, Link] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Buyers have certainly flocked to this video – it been viewed just under 11 million times.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Blog, Link] 10 Guaranteed Ways to Get More Google+ Page Followers
    Optimize and Populate Your Page With Content First: It's never a good idea to start promoting something before it's truly "ready," whether it's a new blog, a new campaign, or a new social presence. Write a blog post about your new Google+ Page, what you'll be sharing there, and why your blog readers should want to follow you. 4.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 24, 2011
    [Blog, Link] Laugh and Learn featuring @fearlesscomp | Episode 31 : Thank an Engineer
    Thanks to the Savvy Sisters and their B2B marketing blog , we have the results of the campaign. Amber Pizano, Video Marketing Manager, Texas Instruments, shared the objectives and results on the Social Media B2B blog. Forward video link to a peer or friend. B2B Lead Generation | Laugh and Learn Episode 30 | Thank an engineer.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Blog, Link] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. Write 1 well-optimized blog post. Find an old blog post that's out of date, update it, and republish it to your blog. Monday.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 29, 2012
    [Blog, Link] SEO: Do MetaTags Matter for Search Engine Performance?
    In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. What MetaTags Matter to the Search Engines. Page Titles Rule!
  • THE FORWARD OBSERVER  |  TUESDAY, JUNE 4, 2013
    [Blog, Link] How to Explain To Your CEO That Social Media Is Not Optional
    Artillery B2B Marketing Blog > The Forward Observer CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. This social sharing also drives additional inbound links, increasing page rank and influencing organic SEO. See above video.).
  • VOLACCI  |  FRIDAY, NOVEMBER 15, 2013
    [Blog, Link] Increase Productivity With Mac Keyboard Shortcuts
    Also, here is a link to a spreadsheet that I have created that has all of the below shortcuts and more! If that is the case, you can open a link in a new tab by clicking a link with the wheel button. and clicking each link.  . and read some other great blog posts.  . Everything was done by keyboard. Shift + T.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 20, 2013
    [Blog, Link] 89% of Organizations Use Spreadsheets to Manage Budgets – Really?
    It can be challenging getting business insight from spreadsheets because it’s difficult to link cause and effect, or to tie spend to marketing goals. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Budgeting Pressures. Going Beyond the Spreadsheet. Budgets
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Blog, Link] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Blog, Link] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. Since slipping to become the No.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Blog, Link] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Statistics such as: 60% of companies have Twitter accounts; 54% have Facebook fan pages; and 33% have corporate blogs, show the corporate giants are taking these digital channels seriously. Amazing Infographics to Guide Your Online B2B Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Blog, Link] Why Your Company Should Hire an Inbound Marketing Agency
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. What is Inbound Marketing? Why Companies Are Shifting to Inbound. Effectiveness of Inbound Marketing.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Blog, Link] 7 Current Design Trends Every Marketer Should Know
    Learn how on the Design Hub Blog. . 3) Detailed Cut-Out Images With Solid Light Background. On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . What are the benefits? . Design
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Blog, Link] Paid Advertising 101: Understanding Search and Display Advertising
    Having said that, even if your competition enters a higher auction bid than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads, and extensions (ad extensions show extra business information with your ad, such as an address, phone number, store rating, or additional webpage links). Read on.
  • ACT-ON  |  WEDNESDAY, OCTOBER 7, 2015
    [Blog, Link] The Act-On Email Deliverability Glossary, Part 1
    For a given sent email, the percentage of recipients that interact (beyond just opening the email), such as clicking links, images, etc. Then the recipient is sent a confirmation email, and must click a link (the second, or “double”, opt-in) to confirm their consent to receive emails. It’s long, so we’re running it in two parts. DMARC.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 7, 2015
    [Blog, Link] 6 Must-Have Types of Customer Help Content
    Make this information available on your website, blog or help pages. This type of help can extend to other content you’ve created, such as videos, guides or blog posts. Take a look at how they include all of this information, plus a link to contact support, all in one small window. 6. Text Help. Help Videos/Demos/Webinars.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Blog, Link] Buyers to Marketers: Don’t Call Me, I’ll Call You
    Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. “Why do you want my email and phone number again? So your sales consultant can contact me?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Blog, Link] 5 Ways B2B Companies Can Take Advantage of Facebook
    You might share relevant content or link to their blog posts or other content. Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 25, 2016
    [Blog, Link] Why Now Is the Time for Women in Tech
    In this blog, I’m going to share five reasons why there has never  been a better time to be a woman in tech and how you can apply these to reach your full potential: 1. There are countless books, articles, and blog posts on women in tech , with ample precedent set for me to feel comfortable speaking up about a possibly polarizing topic. However,
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Blog, Link] Accountants are Cool (No, Really!).Show the World with Video Marketing
    This reminded me that a few years ago a client of ours sent us a link to this video by the same firm, WithumSmith+Brown. After WS+B's internal meeting and unveiling of the video, the firm decided to post it to their Web site and sent an email link to everyone at the firm. Everyone thinks CPA's are totally boring, right?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Link] What Is Productivity?
    The extra hours of practice will be nothing compared to the time you save typing emails, letters, or blog entries over the next few decades. The impact of a blogger’s value would be related to the blog’s traffic levels and overall influence among its readers. How to Make Money From Your Blog. Links. Forums.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Link] 5 SEO Writing Techniques to Consider in 2015
    Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. Including links to other valuable articles and web pages improves user experience (UX). The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. SEO writing techniques? Nobody will see it.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 27, 2012
    [Blog, Link] We’ve Enhanced VerticalResponse Social!
    Now you can: Create social media campaigns for blog posts you haven’t published yet. If you like to write your posts ahead of time, you can pre-schedule posts to Facebook, Twitter, and LinkedIn that will automatically promote your blog post once it’s live. Edit link titles and summaries. appeared first on VR Product Blog.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Blog, Link] 3 Emails Your Business Should Be Sending
    Press releases, blog articles or other publications that will help your readers. (It’s a good idea to summarize longer articles in a few short sentences and create a call to action button for the reader to view the entire article on your website or blog.). Share in the comments! © 2013, VR Marketing Blog. Welcome Email.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Link] Right Time, Real Time Selling
    Editor’s note: Eloqua has been acquired by Oracle and my LinkedIn Profile is at the top right of this blog, which is a blogging best practice and I welcome your visit. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo. Thanks, Marketo!
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Blog, Link] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    If you use things like the comments plug-in, any interaction that occurs on Facebook will show-up on the website at the same time.  If I comment on your blog and you get any kind of social like, it will appear on the blog and on Facebook. Also, if I comment on your blog and I’m logged into Facebook, that will show up on Facebook.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 1, 2013
    [Blog, Link] How to Write: A Grammar Guide for Marketing Content and Sales Emails
    Renowned blogs and magazines post content that I have to stop reading halfway through because doing so is frankly painful. Connect" means to "join, link, or fasten together" according to Dictionary.com. I’m often surprised by how many awkward phrases, spelling mistakes and grammar blunders I see on the Internet. Avoid Redundancy.
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