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  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Blog, Link] SEO or Gaming the System?
    Marketing blogs picked up the news and have been discussing it all week. Will this incident cause Google to change how it evaluates links? Tweet Wow. This week has been a crazy one for SEO news. ve read several different articles and after mulling things over here’s my take. First, shame on JC Penney. Time will tell. What do you think?
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Link] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    Also include videos, PDFs and links to your business website in these profiles. Promote sales blogging. It’s no longer enough to feature a blog post from your CEO or CMO. Members of your sales team should also be blogging and steadily building a rich network of followers. Direct your salespeople to refine their profiles.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 14, 2010
    [Blog, Link] Industrial and B-to-B Marketers: Can You Take Our Social Media Survey?
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.If you give us your email, we’d be happy to send you the results. The more responses, the more meaningful the results. Click here to take the survey. Thanks for taking the time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 1, 2014
    [Blog, Link] 100,000 Twitter followers. Now what?
    Less links to your blog & generic TY’s, and more soul. Less links to your blog & generic TY''s, and more soul. 'I used to document my social media journey by writing a post at each increment of 10,000 Twitter followers on my account. wanted to share what I was learning, how things were changing along the way.
  • HUBSPOT  |  SUNDAY, JULY 15, 2012
    [Blog, Link] Twitter's New Search Features, And Other Marketing Stories of the Week
    Many companies are afraid, especially in the wake of Google's Penguin update, of their competitors attacking their SEO by "launching a series of widespread, low-quality links over a variety of root domains." These types of links bring down your website's SEO authority due to their own untrustworthiness. have to hand it to Twitter.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Blog, Link] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Announcing the Definitive Guide to Marketing Metrics and Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing.  11,000 people have downloaded the Definitive Guide to B2B Social Media. Get it today! And much, much more!
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Blog, Link] Tips for Creating Conversion – An Interview with Tim Ash
    Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally!
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 3, 2009
    [Blog, Link] SEO for Product Pages
    It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. Be as specific as possible, and link to case studies to support specific claims.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, OCTOBER 13, 2010
    [Blog, Link] Flip the Funnel Book Review « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.What’s the verdict?
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [Blog, Link] Getting the most out of conferences and events « The Effective.
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.This serves two purposes.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Blog, Link] Power of the Journey for Social Businesses
    Take, for example, the AT&T Networking Exchange Blog (AT&T NE blog)  Bill Strawderman and Trish Nettleship spearheaded the AT&T NE blog in order to bring the digital voices of employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  To learn more, go to [link]. 
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Blog, Link] Power of the Journey for Social Businesses
    Take, for example, the AT&T Networking Exchange Blog (AT&T NE blog)  Bill Strawderman and Trish Nettleship spearheaded the AT&T NE blog in order to bring the digital voices of employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  To learn more, go to [link]. 
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Blog, Link] 8 Ways SEO Should Influence Your Marketing Copywriting
    For example, website pages may be more formal and focused more on product details and services, while blog posts may be less formal, focused more on educational and informative content. To help define your buyer personas to direct your content creation efforts, read this blog post and check out our free buyer persona creation template.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog, Link] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. Response. You’ll always be busy.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Blog, Link] 7 Habits of a Highly Effective Landing Page
    Customize this page so that it has zero navigation - no menu, no link back to the homepage, no other places to click, nothing. Restate Value - The landing page will be hyper linked to the offer button on your website; but make sure the two are also logically linked. Credibility will be key. Would I find this page confusing?
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, OCTOBER 4, 2013
    [Blog, Link] What Do B2B Buyers Want from Your Website? Take Our Survey!
    Blogs? Take the B2B Website Usability Survey [link] (Plus entry to win $100 Amex gift card) via @diannahuff @KoMarketing. SEE: [link]. 'Do you ever wonder which website elements help establish credibility — and which are a complete turnoff? Which content tactics work best in terms of getting buyers to take the next step?
  • BIZNOLOGY  |  MONDAY, DECEMBER 19, 2011
    [Blog, Link] Use Frequently Asked Questions to Your SEO Advantage
    Instead of one FAQ page with all of the questions and answers, link out to additional pages that answer the question more thoroughly. Another way to use frequently asked questions for content marketing is to write blog posts, articles, guides, e-books, and whitepapers that are inspired by the questions. Image via Wikipedia.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Blog, Link] How Do You Tie in Social Media with Email? [Marketing Cast]
    Your blog, Twitter account or Facebook page are all places to reach people though the public Web. Anyone can read your blog post or find a tweet you posted. Are you blogging, posting tweets and updating your Facebook page? Second, try to include social media links in your email communication. Email is dead.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 5, 2010
    [Blog, Link] Best Companies Don't Need Marketing
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.United States License.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 8, 2010
    [Blog, Link] Marketing Automation Monday is Here!
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.United States License.
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Blog, Link] Two simple B2B marketing ideas I wish I’d thought of.
    Then there’s a link entitled “ Download the Delivra All-in-One Fact Sheet (PDF) >> &# This is so smart and so simple, it’s brilliant. Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Save it.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Blog, Link] The Top 20 Twitter Clients being Used in 2012
    The leading client in the poll as I write this blog? Twitterfeed  is a utility that allows bloggers to “feed” their blog posts or other RSS content to Twitter, Facebook and other platforms thereby enabling publishers to reach a wider audience and while receiving real-time data. SproutSocial. twitter.com/cibostudios/st….
  • HUBSPOT  |  WEDNESDAY, MARCH 23, 2011
    [Blog, Link] How to Turn One Piece of Content into Five
    Content Piece #2: Blog Article. Create a blog article from the presentation. Well, chances are if you turned a presentation into a blog article, it would be a novel of an article. Content Piece #3: Blog Article. Content Piece #4: Blog Article. Free Download: Better Business Blogging in 2011. Well, it's ok.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Blog, Link] Content marketing as a stellar customer service tool
    Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on  social media , and purchases your products over and over again. Wrong, butter is good with everything!). Let’s unpack these points and see how content marketing can help customer service.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Blog, Link] 6 Considerations for Simple Website Navigation Design [And Free Ebook!]
    The following blog article is an excerpt from our newest ebook, 25 Website 'Must Haves' for Driving Traffic, Leads & Sales. Include links within your page copy , and make it clear where those links go to. You can download the complete, free ebook here. Important Factors in Effective Website Navigation Design.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Blog, Link] Marketing Metrics that Matter
    Marketing Metrics that Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Revenue Performance analytics Marketing Automation marketing metrics marketing roi revenue performance management
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Blog, Link] Why Aggregation Is Not Distasteful
    You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. But Instead, you simply click on the link and start reading. What is it about aggregation that riles so many journalists? Curious why Web is different.”. That would indeed be distasteful; in fact, it would be theft.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Blog, Link] Book Review: Social PR Secrets
    Optimizing online results today requires creativity, great content, effective social interaction, and link-earning through relationships with key influencers, whoever those may be in your industry: journalists, analysts, bloggers, consultants, thought leaders and others. Lisa Buyer. Managing content with an editorial calendar is a necessity.”
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Blog, Link] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
    Our Kickstarter how-to blog posts and books were ravenously consumed. Developing a short, sweet pitch that is tailored by the publication and providing links and image assets to make it easy to cover your idea is important. Social Media and Blogging. Q: Why did you create RingSafe? Q: Why did you decide to use Kickstarter?
  • HUBSPOT  |  TUESDAY, MARCH 15, 2011
    [Blog, Link] eCommerce Marketing: Google Shopping vs Google Organic Search
    merchant selling sheet metal roofing hammers could write a blog article on how to use a sheet metal roofing hammer to show up in Google Organic search and submit an optimized data feed to a Google merchant account in order to show up in Google Shopping. Blogging is a good option for creating content on a consistent basis.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Blog, Link] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    If you are marketing to B2B marketers, feel free to link to our game in your nurturing emails.  We’ll be blogging about this in the coming weeks, so subscribe to this B2B Marketing Blog now. . Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  That’s why this game is perfect. 
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Blog, Link] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    If you’re relying exclusively on text and links for Facebook posts, your page likely isn’t as appealing as it could be. Reasons Why Your Company’s Facebook Page is Unattractive was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Helen is the founder of writtent.com. You’re Not Using Visual Content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Blog, Link] Research shows small business owners struggle with Twitter
    Just 27 percent of the respondents used the micro-blogging site. One typical quote: “On Twitter, the people I follow provide me with more relevant links and information than any other tool. Business.com, December 7, 2009, [link]. Businesses value convenience and speed in their information sources.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Blog, Link] 21 Firefox Extensions Every Marketer Needs
    and Twitter and how we read blogs and news websites. Whether it is checking out the competition or evaluating the traffic and rank of a blog that you are considering partnering with, an SEO extension is a must-have for any marketer. ly link that you hover over on the web. Blogging Tools -- Marketers are becoming publishers.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Blog, Link] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Blog, Link] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. As you can see, the cost went up along with cost per target. What’s the takeaway here? Hell Yes!
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 28, 2012
    [Blog, Link] Hey Marketers, Need a Custom Facebook Cover Photo? We Got You Covered!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Facebook timeline cover photos for business are all the rage this week, but what about the marketers behind these businesses? Here are 10 ready made cover photos to choose from that will surely jazz up your Facebook profile. Engage Your Network.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blog, Link] What The Japanese Can Teach Us About First Impressions.
    You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. You can read his personal blog at [link] where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Blog, Link] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 21, 2011
    [Blog, Link] 10 Ways to Rock PR Like an Inbound Marketer
    Because press releases are often published on many news syndication sites, they offer a ripe opportunity to build inbound links for your business and help you boost search engine rankings. Also include relevant links with anchor text pointing back to your website. Tip #9: Publish Content Regularly - Maintain a Company News Blog.
  • HUBSPOT  |  THURSDAY, JANUARY 27, 2011
    [Blog, Link] 10 Big Marketing Stories That You Might Have Missed This Week
    Social Media Marketing: Strategy to Commerce - If you are interested in social media marketing strategy, you might want to check out this new post from the TopRank Online Marketing Blog. Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement! Connect with HubSpot
  • HUBSPOT  |  FRIDAY, AUGUST 23, 2013
    [Blog, Link] Google Hates Your Mobile Website (Here's How to Fix It)
    More than that, every time you create a new sub page you’ll need to make sure you create an m-dot version of it, and that you correctly add and redirect that m-dot link onto your mobile optimized site. Because Google is crawling multiple domains for each device, it’s ranking your inbound links and authority in multiple places. Woo hoo!
  • HUBSPOT  |  THURSDAY, OCTOBER 20, 2011
    [Blog, Link] 5 Marketing Tactics That Don't Matter
    What's much more important is focusing on building inbound links and generating social media shares to build authority with search engines. Constantly Creating New Blogs - Business blogging is one of the most important aspects of inbound marketing that a business can do. Here are several examples. People lie online even more.
  • ENGAGE  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog, Link] Why Literature Matters (Despite What Those Last 50 Million Tweets Told You)
    This blog post is not enough. That is why we write how we write on the Internet: in short, succinct bursts of information, littered with links, short asides, and bolded keywords. Soak up that paper Prozac and refresh your brain, sanity, and let yourself bask in the beauty of a 7-sentence paragraph without any links at all.
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Blog, Link] The Complete Expert Interview Guide to Better Content Marketing
    Read their blogs and guest blogs, and comment on them. Here are a few links to help you get to know me: link. Read their blog, follow them on social media, check out a few books at the library if you need to. Ask them to share the interview on their social media accounts, blog, and anywhere else they can.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Blog, Link] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. love salespeople.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 22, 2010
    [Blog, Link] Social Media Overload — Thoughts on Hitting the Wall.
    How to save time blogging. For me, the most fun thing about Twitter was engaging with a new follower: seeing where they’re from, what they say about themselves, clicking on their link, assessing if we had anything in common, and imagining ways we could connect — or not. Build a community. can’t keep up with Twitter.
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Blog, Link] The Cobbler’s Children Have No … Marketing Campaigns
    Respond substantively and thoughtfully to the topic or issue; don’t sell yourself or your agency, and don’t offer links. Turn the slides into an infographic, and/or a blog post. in a paper, a blog post, and a proposal). But you, of all people, know how important it is to get (and keep) good prospects in the pipeline.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Blog, Link] How to Win Valentine’s Day the Marketing Way
    To find out specifics about your date, try these techniques: Scouring his/her social networking profiles, website, or blog. Here are some create ideas for “multi-channel” wooing: Send a YouTube link to his/her favorite song. Upload the video to YouTube and send him/her a link, or send the video via email. The best part? Picnic?
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Blog, Link] TL in 4D: Four dimensions for thought leadership success
    My own recent review of 72 corporate members of the Institute for the Study of Business Markets , for example, found that only 24 of these manufacturing, industrial, and technology companies even had a link to thought leadership content on their home page. Not every company has Accenture's deep pockets, to be sure, but the lessons are clear.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 13, 2010
    [Blog, Link] Top 5 Social Media Trends For The B2B Marketer
    by Michael Brenner, July 13, 2010 Related Posts: Finding The Time To Tweet or Blog? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. You are most certainly not the only one. and “ what can we achieve ?”
  • SOCIAL MEDIA B2B  |  THURSDAY, OCTOBER 21, 2010
    [Blog, Link] B2B Niches Are Prime Audiences for Podcasting
    Upload it and embed it in a blog post. Share the link. Related posts: Podcast: B2B Blogging And Social Media Lessons Learned A few weeks back, I spoke with Brannan Atkinson, President. I spoke with John Blue of Truffle Media at Blogworld about what he does within a B2B niche using social media. And this takes time.
  • BUSINESS GROWTH DEVELOPMENT  |  SATURDAY, DECEMBER 11, 2010
    [Blog, Link] Even Customers Can Be Evil
    will cover more of this in a later blog post on manipulation versus persuasion in business. « Previous Post Next Post » [link] Roz Bennetts Yep, seen everything you’ve mentioned there. link] business growth development Thanks for commenting Roz. I needed help growing my business Id call him! What do you think?
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Blog, Link] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? This got me thinking. The challenge according to Ms. Why not?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 6, 2012
    [Blog, Link] Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando
    link]. Eloqua Experience 2012: 13 Reasons You’ll Want to Come to Orlando is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Lauren Harper | Tweet this Most people have heard by now that we’re moving Eloqua Experience 2012 to Orlando this year. can’t wait! Disneyworld. Gatorland.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog, Link] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • THE ROI GUY  |  FRIDAY, AUGUST 17, 2012
    [Blog, Link] Build It, They Will Come?
    The tools can be used to fuel social media campaigns, with blog articles, tweets, LinkedIn group notices and other posts pointing users to the value added analytics and benchmarks they can receive. Tool launch pages and the tool access links themselves can be optimized for, and provide the needed rich content for search engine success.
  • B2B MARKETING ONLINE  |  THURSDAY, NOVEMBER 18, 2010
    [Blog, Link] EMAIL MARKETING: Some tips and tricks to get you on your way.
    Guest blog by James Fell, social media manager at The Social Media Library. Whether you are looking to find the best copy, layout, link or broadcast time, testing effectively can provide this insight. The success of any email marketing campaign can be linked to the quality of data - the better your data, the better the return.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2011
    [Blog, Link] 5 Key Tools for Effective Facebook Marketing
    Facebook fans are more active and engaged that just regular Facebook users: they are consuming more content and clicking on links. Every time you click on it, you share a link with your friends and allow for a discussion to form around it. What does it mean for you? As Justin said, they are looking for deals, news and community.
  • HUBSPOT  |  FRIDAY, JULY 4, 2014
    [Blog, Link] 9 Brands That Totally Nailed Their Fourth of July Marketing
    The accompanying text simply reads "Happy 4th of July!" -- no promotion; no link to their website. Zappos did a great job with this picture on Facebook, also including a simple "Happy 4th of July" message as opposed to linking to a specific sale or promotion. link] pic.twitter.com/QFyJ3nEaSo. Lowes. Happy 4th of July! Brit + Co.
  • WRITTENT  |  TUESDAY, MAY 6, 2014
    [Blog, Link] Publishing ?ontent is Half the Battle: Here is The Other Half
    Pro tip: your team is also super helpful at pointing out typos, broken links, etc. The team at Buffer knows a lot about social sharing so I highly recommend you to check out their blog on the matter. If people care about your opinion in the form of comments, they will probably be interested to read your blog post as well.
  • HUBSPOT  |  TUESDAY, JUNE 8, 2010
    [Blog, Link] A B2B Guide for Twitter Lead Generation
    This isn't a blog post about how to get started on Twitter or get a ton of followers. As a bonus, you can use the browser extension ClickableNow to make your Twitter profile background links and calls-to-action clickable for users who have the plug-in installed. Most companies simply put a link to their corporate website homepage.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Blog, Link] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    Make links actionable. Link the content to the word “Download” or the actual item, not “here.” Advanced Online Marketing Tactics – An Interview with Aaron Kahlow was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Happening right now in San Diego!) This will also help with SEO efforts.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Blog, Link] Innovation in the Nation
    Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Blog, Link] Evolution of the Selfie-Obsessed Generation [Infographic]
    Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing
  • HUBSPOT  |  MONDAY, JANUARY 7, 2013
    [Blog, Link] How the HubSpot CMO Screens for Top Marketing Talent
    At HubSpot, we like to use the acronym "DARC," which stands for digital, analytical, reach, and content: Digital means they live their lives online and are familiar and comfortable with blogging, social media, and the web in general. You’d be surprised how many people are scared of writing a blog article.). Do they have a blog?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Blog, Link] 40 million people can’t be wrong — The secrets of viral
    Plan accordingly, and don’t be afraid to repost the same link: just be sure to change the introductory text so you’re not making identical posts. 'By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. Bold statement.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 6, 2013
    [Blog, Link] Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle
    Notice how fast this blog is? Author : Buffer, Inc Website : [link] --> The post Awash in an Ocean of Content, Companies with the best Buyer Insights win the digital marketing battle appeared first on Fearless Competitor. 'Buffer Buyer Insights are what separate the best marketers in their digital marketing campaigns. Think about it.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 26, 2011
    [Blog, Link] A Terrible Prospecting Email Example
    As we pointed out in this blog article “ The Current State of B2B Demand Generation “, most companies still use email as their main lead generation tool. Link to Video clips of product demo appears here.). Lead Generation Companies | How NOT to Prospect Using Email and Video. Never got a response. Waited and waited.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 21, 2010
    [Blog, Link] My Favorite Productivity Apps – Part One
    When I look back at my own output over the last four years – four books, 190 articles, nearly 1,000 blog entries, 300 podcasts, more than 50 webcasts and a busy speaking/training schedule – I marvel at the role that cheap and free technology has played in making me more productive. Thanks to new tools, much of that is now automated.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 30, 2014
    [Blog, Link] Why Technology Makes Your Email Marketing MORE Personal, Not Less
    Had I clicked on any of their links? Why Technology Makes Your Email Marketing MORE Personal, Not Less was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Courtney McAra I’m not a big online shopper, but two months ago I took the plunge – I bought a pair of jeans online.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 18, 2013
    [Blog, Link] Test for the Best in Your Email Marketing Campaigns
    Check out some of our results in this blog post The Secret to Successful Email Marketing: Testing. Test for the Best in Your Email Marketing Campaigns was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. full 63% of the marketers surveyed indicated they are currently tracking email marketing data.
  • HUBSPOT  |  MONDAY, JANUARY 14, 2013
    [Blog, Link] 8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team
    2) Blogger/Blog Manager. Did you know that, according to HubSpot's 2012 Marketing Benchmarks Report , companies with over 200 blog articles generate >5X the leads than those with 10 or fewer ? If you aren't taking your blogging seriously enough, now would be the time to get serious. Definitely! Maybe not. Have you heard?
  • TRADESMEN INSIGHTS  |  THURSDAY, SEPTEMBER 9, 2010
    [Blog, Link] Thanks To All That Supported the Habitat Tool Drive
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.Thanks to everyone’s generous support, we received more than $16,000 in tools and building supplies. “The Sonnhalter Tool Drive was a huge success! How Do You Measure Social Media Success?
  • TOM PISELLO  |  TUESDAY, NOVEMBER 23, 2010
    [Blog, Link] How to Measure and Present the Effectiveness of Your Content.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Learn More The responses of other experts can be found at: [link] Posted by Tom Pisello at 7:45 AM Email This BlogThis! Do White Papers Still Engage?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2012
    [Blog, Link] The Pros and Cons of Form-Free Content (And Which to Choose)
    That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. When your content isn't gated behind a form -- like this blog post, for example -- it is going to be consumed by more people. And we all know why inbound links are important , right?
  • DIGITAL VOICES  |  FRIDAY, OCTOBER 4, 2013
    [Blog, Link] This Week in Digital Strategy 10.4.13
    Otherwise, their websites would bear tell-tale signs of a business clueless to mobile: tiny text, tinier links, and a jumbled layout. 'Happy Friday, everyone! This was another busy and informative week in the world of digital strategy. We have rounded up all the best articles relating to social, mobile, analytics, and cloud technologies.
  • B2B INTERNET MARKETING STRATEGIES  |  SATURDAY, MAY 15, 2010
    [Blog, Link] Debunking the Viral Coefficient
    Hotmail went viral because its users spread the word about Hotmail every time they sent an e-mail through the Hotmail service that included a link encouraging all e-mail recipients to sign up for a free Hotmail account.  Viral marketing has long been the Holy Grail of Internet marketing.  Congratulations! Viral bliss awaits you.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 19, 2011
    [Blog, Link] Find & Engage Your Target Audience By Marketing Like Batman
    Embed this content marketing infographic on your web site: Find & Engage Your Target Audience By Marketing Like Batman was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Besides a penchant for wearing capes, what does Batman have in common with B2B Marketers ?
  • TOM PISELLO  |  THURSDAY, NOVEMBER 18, 2010
    [Blog, Link] How Do You Get Started in Content Marketing?
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Stage in buying cycle (discovery, awareness, consideration, preference, decision, post-purchase) Marketing channel (website, download, tool, blog, e-mail, etc.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Blog, Link] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Blog, Link] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Use them.
  • SOCIAL MEDIA B2B  |  FRIDAY, FEBRUARY 15, 2013
    [Blog, Link] 5 Ways to Use B2B Social Media to Break Company Silos
    These could be simple pre-sales questions that can be easily answered with a link to an FAQ document, or they could be customer service issues that need to be addressed by a customer service rep. Get Product Team Blogging. The marketing or social media team usually own a blog at most B2B companies. With silos.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 7, 2011
    [Blog, Link] Setting Your Social Media Strategy – Part 2
    Kira Wampler, the former group marketing manager of online engagement at Intuit, described online brand presence being divided into the following categories: Your homebase – “inside your home”, e.g. your corporate website, your blog and the company’s on-domain community. The answers should be honest, and set the foundation for future growth.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JANUARY 17, 2011
    [Blog, Link] Sales Management: The Need for Creativity
    Past blogs and our monthly newsletters have covered personality styles and time management so this week I thought I would address creativity. link]. Blog:  www.YourSalesManagementGuru.com. Sales Management: The need for creativity! There is no question about it, top performers are more creative that your average salespeople.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 22, 2011
    [Blog, Link] Easy Search Marketing Advice with Rand Fishkin
    Make sure you have have specific links you can share. Generating Link popularity for B2B is hard, but not impossible. Easy Search Marketing Advice with Rand Fishkin was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Read below for some quick search marketing advice, or watch the video.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Blog, Link] Are We Following the “New Best Practices” for B2B?
    They're searching through Google, they're gathering info through blogs, and they're learning and sharing through social media. Our search and banner ads invited engagement with valuable, objective content, including a newly launched blog. Before unveiling a new campaign to a client, our account team runs it through a "Gravity Check."
  • MODERN B2B MARKETING  |  MONDAY, MARCH 14, 2011
    [Blog, Link] 3 Marketing Analytics Tricks
    For example, when tracking traffic regarding marketing analytics, the URL [link] specifically defines what this page offers. Note: you can accomplish this whole process of tracking links clicked in your tweets specifically in one place with a tool like Hootsuite. Sort referring keywords. Sort referring keywords by the use of ‘?’
  • MARKETRI  |  TUESDAY, DECEMBER 18, 2012
    [Blog, Link] Introduction to JDSupra: A Powerful Marketing Tool for Attorneys and Law Firms
    To this end, blogging, sharing content on social media, and creating a content-rich website are essential marketing tactics. As I noted in a previous blog post , even the greatest content marketer in the world can not reach EVERY prospect on his/her own. Blog and Website Links. But why stop there? What is JDSupra? Search.
  • LEADER NETWORKS  |  MONDAY, APRIL 23, 2012
    [Blog, Link] Time For You To Shine Online!
    Another approach, if you already have a blog, an article or other information of value to the community, would be to email the community manager and ask if they would be interested in the information. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778Do the discussion topics interest you?
  • LEADER NETWORKS  |  FRIDAY, JANUARY 14, 2011
    [Blog, Link] A Conversation About B2B Online Communities
    Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
  • EMAGINE B2B BLOG  |  TUESDAY, APRIL 2, 2013
    [Blog, Link] eMagine Launches New Websites
    We use this blog to provide educational material for our visitors on these subjects. eMagine also created an invitation-only event mircosite at  [link] /. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. Tepha, Inc. Tepha, Inc. Enservio. CNT InfoTech.
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MAY 26, 2010
    [Blog, Link] How to measure 5 popular social media channels
    Read his blog here [link]. He suggests that brand awareness is the new measuring stick of a successful marketing campaign and says that only the first set of eyeballs are the ones you pay for—everything after that is word of mouth. Social media can offer some very accurate metrics for ROI. How many social shares did the post get?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Blog, Link] The Lowdown on Native Advertising
    As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP. The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Basically it’s the “anti-ad”…as an ad. In the space of two days last month, Yahoo!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Blog, Link] Twitter through a fresh set of eyes
    also wanted to help them out by giving them some link love to their own student blogs so check ‘em out! These followers have also told me that my blog could be beneficial to my career if I keep it up. It was fun seeing Twitter again through the fresh of eyes of these students. Who knew? I have trouble composing a tweet.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Blog, Link] 4 Content Marketing Productivity Killers
    For new content assets, consider promoting them through email, social, paid campaigns on search, organic campaigns on search, paid programs like content syndication and sponsored emails and your blog. 'Author: Dayna Rothman Being a content marketer is hard. know that first hand! Too Much Guessing. It takes time to manage a team of writers.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 1, 2014
    [Blog, Link] Looking for Higher Marketing ROI? Engage Your Customers
    Engage Your Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Maggie Jones Every year, marketers spend billions of dollars attracting new business – on average, marketers spend 56% of their marketing budgets on acquisition. The ROI of Engaging Customers.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Blog, Link] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page. Check out what we did with our blog CTA for our ebook, " The Essential Step-by-Step Guide to Internet Marketing ," for example. Share landing page links in social media.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 12, 2011
    [Blog, Link] Should I Open A New Social Channel? 5 Questions To Ask Yourself
    Technorati : Register your blog with this site that hosts a collection of writers and blogs for Business, Entertainment and Technology. Reddit : Upload articles, create a following and drive traffic to your site or blog. Questions To Ask Yourself was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • WRITTENT  |  TUESDAY, JULY 2, 2013
    [Blog, Link] Creative Marketing Ideas From 10 Great Thought Leaders
    Blogs may not be the primary highway for content in a decade, but consumer’s love for a narrative will likely never die. There are companies that use creative marketing ideas on their blogs, and there are others who have achieved the designation of a Content Brand (with a capital C and B, of course). Gary Vaynerchuk -  @GaryVee.
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