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  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Blog, Link] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    More specifically, it’s the concept of “evergreen” blog posts and other content that will help you pull out another play. blog post about succession plans in family businesses or how to uncover fraud in the workplace are always fan favorites. Because YOU WANT TO GO TO THE SUPER BOWL!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 7, 2014
    [Blog, Link] Why Hackers Take Down Sites (and How to Protect Yourself)
    Blameless users simply trying to accomplish a routine task (such as order a product or read a blog) are unable to proceed due to a denial of service attack (often referred to as a “DoS” or “DDoS” attack). Book link is an affiliate link. The Truth About the Blog Supremacists. As it turns out, I was half right.
  • MARKETING ACTION  |  FRIDAY, JULY 31, 2015
    [Blog, Link] How to Get a Bigger Bang from Your Press Releases
    For another thing, as you probably know, you used to be able to put follow-enabled links in press releases, to make it easy for people interested in your news to find out more. The post How to Get a Bigger Bang from Your Press Releases appeared first on Marketing Action Blog - Act-On. Press releases drew eyes. But there’s still hope!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Blog, Link] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Blog, Link] Buyers to Marketers: Don’t Call Me, I’ll Call You
    Traditional media properties continue to be major traffic drivers and that traffic can kickstart social sharing and linking. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. “Why do you want my email and phone number again? So your sales consultant can contact me?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blog, Link] Dear Sales, Marketing Automation Is for You, Too!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?”
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog, Link] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Decide upon a topic for a page or blog post. Within the body content create anchor text links to a similar page on the site. Remember when the meta keyword tag was popular? Conclusion.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Blog, Link] Target Your Best Prospects by Segmenting Your Best Customers
    Target Your Best Prospects by Segmenting Your Best Customers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Target Your Best Prospects by Segmenting Your Best Customers appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Calculate the Customer Value.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 20, 2013
    [Blog, Link] Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
    Most companies have rarely updated blogs. And infrequently updated blog does not deliver the search marketing results desired. This blog, Fearless Competitor, publishes every day – and it is written almost exclusively by one man, Jeff Ogden of Find New Customers. When this blog started, it did not post every day.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Blog, Link] Accountants are Cool (No, Really!).Show the World with Video Marketing
    This reminded me that a few years ago a client of ours sent us a link to this video by the same firm, WithumSmith+Brown. After WS+B's internal meeting and unveiling of the video, the firm decided to post it to their Web site and sent an email link to everyone at the firm. Everyone thinks CPA's are totally boring, right?
  • THE EFFECTIVE MARKETER  |  THURSDAY, MARCH 24, 2011
    [Blog, Link] Why Sales and Marketing Don't Get Along « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.from the sales guy.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Blog, Link] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 17, 2012
    [Blog, Link] Marketers Get New Online Video Program, Marketing Made Simple TV, Offering Interviews with Marketing and Sales Personalities
    New “webisodes” will premier each week at noon ET at Marketing Made Simple TV ( [link] ). Find New Customers ( [link] ) helps businesses (150 to 5,000 employees and complex products) implement programs and processes to acquire new customers. Marketers, especially in B2B, need fresh ideas and insights for the changing world around them.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Blog, Link] Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You
    Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Beyond the Hype: 3 Steps to Making Account-Based Marketing Work for You appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Blog, Link] 7 Best Practices for Email Deliverability
    Best Practices for Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement. Your reputation as a sender is crucial. Follow the trust and engagement mantra.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 8, 2014
    [Blog, Link] 5 Ways B2B Companies Can Take Advantage of Facebook
    You might share relevant content or link to their blog posts or other content. Facebook is a platform used by brands to reach millions of consumers, but don’t discount it for B2B companies. The most commonly used social networking site for many B2B companies is LinkedIn, but Facebook is an easy-to-use option as well. 1.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 1, 2013
    [Blog, Link] How to Write: A Grammar Guide for Marketing Content and Sales Emails
    Renowned blogs and magazines post content that I have to stop reading halfway through because doing so is frankly painful. Connect" means to "join, link, or fasten together" according to Dictionary.com. I’m often surprised by how many awkward phrases, spelling mistakes and grammar blunders I see on the Internet. Avoid Redundancy.
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 3, 2014
    [Blog, Link] Tips to Creating an Online Gift Guide That Delivers the Goods
    Host the guide on your website or blog & email it. Your gift guide should live on your website or blog. Then, email the guide to your audience linking back to your hosted gift guide. Use that same link to promote it on your social media channels. “People still window shop online,” he says. Keep it simple.
  • STORIES THAT SELL  |  TUESDAY, JANUARY 8, 2013
    [Blog, Link] Customer Videos 101: How to Score a Killer Sound Bite
    She also authors a humorous dating blog titled www.myflirty30s.com. Learn more about Lisa at [link]. People seem SO articulate on television, right? News flash: We’re not including Honey Boo Boo here.) Flip on the Amazing Race, Real Housewives, or the Voice - and you rarely see any of the characters stumble, stutter, or slur.
  • B2B MARKETING TRACTION  |  WEDNESDAY, AUGUST 29, 2012
    [Blog, Link] SEO: Do MetaTags Matter for Search Engine Performance?
    In this blog post, I summarize which metatags matter and which don’t when optimizing your website for search engine performance. If they exist, search engines such as Google and Bing will display your meta descriptions under the link to the page on the search results. What MetaTags Matter to the Search Engines. Page Titles Rule!
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Feature photos on your blog posts. Enhance blog posts. Peppering your company blog with videos creates visual variety, and encourages visitors to stick around. Promote the presentation in a related blog post. blog post gives you space to provide additional information and context for readers. Humans are visual.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Blog, Link] The Secret Life of a Social Media Manager
    While I might not be in the office, it doesn’t mean that I’m not working (in fact, tonight’s work is writing this blog post!) I’ll also check in on our corporate social accounts one more time before going to sleep. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Blog, Link] No Internet, No Problem: 12 Tips for Staying Productive Offline
    Read this blog post to learn more about how to subscribe to podcasts using the Podcast and Stitcher apps.). 3) Do a "brain dump" writing exercise. Then, you can start prioritizing them, making a to-do list, and thinking about who could execute on each item. 4) Come up with a few weeks' worth of blog topics. We've all been there.
  • HUBSPOT  |  SUNDAY, AUGUST 11, 2013
    [Blog, Link] Google Starts Highlighting In-Depth Articles in Search, and Other Inbound Stories
    According to it''s own research, Google indicates that around 10% of people are looking for links to more in-depth stories. so it wants to help them discover those links. At the same time, Facebook got a lot more transparent with marketers by launching the brand new Facebook for business blog. Let''s get to it! But hey.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    Why understanding and finding your industries influencers is key to your blogging success. Mutually beneficial pitches are always more like to get read and written about on their blog. After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done! Blogging Is Not an Overnight Process.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 29, 2012
    [Blog, Link] What Percentage of Your Data is Fake? [CHART]
    The biggest single source of bad data in this sample set appear to be in the form of spam, which usually contain html links and terms like “Gold”, “Free” and “WoW”.Having CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Eloqua provides a set of tools to deal with clean data. 
  • HUBSPOT  |  WEDNESDAY, MAY 18, 2016
    [Blog, Link] 17 Inspiring Instagram Video Examples From Oreo, Spotify, BuzzFeed & More
    Company (link in bio). Details at link in profile. Then, they used the caption to point viewers to the link in their bio for the full instructional video. Note: When you ask people to follow a link in your Instagram bio, make sure you make that link trackable.). Link in bio. Link to find in bio.).
  • THE NEW STRATEGIST  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Link] Marketing Doubleshot Podcast – Ep. 4 – FCC vs Llamas and a Dress & Finding Good Content Resources
    Links & resources mentioned in this episode: FCC Net Neutrality Ruling –  [link]. Llamas on the loose –  [link]. The Dress Debate –  [link]. Podcamp Toronto –  [link]. Stephanie Fusco, Community Manager at Tribal Toronto –  [link].
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 29, 2010
    [Blog, Link] 12 Ways to Leverage Your LinkedIn Profile for a B2B Company
    Users can develop and strengthen business relationships, receive industry information, demonstrate thought leadership and improve search results for their company website and blogs. Other Website Links. The default category for website links is My Website. Descriptive Headline. Company Branded Photo. Summary with Keywords.
  • FATHOM  |  TUESDAY, AUGUST 11, 2015
    [Blog, Link] Fathom Social Media Update
    Read the blog post from Facebook here: https://newsroom.fb.com/news/2015/07/news-feed-fyi-a-better-understanding-of-hide/.  . Read the full article here: [link].  . To improve efficiency and avoid repetitive questions, the private thread between the Page admin and the customer will include a link to the original comment.
  • BIZNOLOGY  |  TUESDAY, JULY 1, 2014
    [Blog, Link] Google+ on its Third Birthday
    Up until Google search started cleaning up Search Dodge of all of the spam, the shysters, the fraudster, the Black Hats, all you needed were mad linking and backlinking skills. Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. Is G+ Google’s Ellis Island ?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, SEPTEMBER 22, 2013
    [Blog, Link] Celebrate the 2013 Markie Awards Finalists And Vote For Your Fan Fave!
    is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. by Eloqua | Tweet this It’s that time again! Finalists for the Markie Awards have been announced!  Winners will be revealed during Eloqua Experience , Oct. 23-25 at the Hilton Union Square in San Francisco. The dotloop. Synopsis, Inc. Cvent, Inc. Intel.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog, Link] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    But do Slate readers carefully examine each link, or do they just click? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Brief History of Native Advertising.
  • WRITTENT  |  WEDNESDAY, JANUARY 21, 2015
    [Blog, Link] 5 SEO Writing Techniques to Consider in 2015
    Creating detailed outlines for your articles, blog posts, and web copy in advance does several things for you. Including links to other valuable articles and web pages improves user experience (UX). The post 5 SEO Writing Techniques to Consider in 2015 appeared first on Writtent Blog. SEO writing techniques? Nobody will see it.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 29, 2014
    [Blog, Link] 4 Reporting Features You NEED in Marketing Automation
    You need a platform that links won deals to the marketing activities you have executed. 3. Reporting Features You NEED in Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Frank Passantino Every marketing automation platform uses some type of reporting.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Blog, Link] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search , social media , content, blogging , and more with our websites. Have lots of quality inbound links. Blog often, and not just about yourself. The internet has fundamentally changed the way people learn and shop. After all, a company’s website is its virtual storefront.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 7, 2015
    [Blog, Link] The Paradigm Shift of the Acquisition Model: The Best Customers Are the Ones That Last a Lifetime
    Author: Matt Zilli Companies spend the majority of their marketing budgets on customer acquisition, but once acquired, those hard-won customers tend to languish. And this is particularly prevalent with companies marketing exclusively to consumers. Strategic Shift Is in the Air. No thanks). Email Is Your Best Retention Ally. Because it works.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Blog, Link] How To Start A Conversation To Keep Visitors On Your Web Site
    We spend a lot of time and money getting people to click on our sites, so create an experience that keeps them around once they take the plunge and click on your link. How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generatio
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Blog, Link] Why Your Company Should Hire an Inbound Marketing Agency
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. What is Inbound Marketing? Why Companies Are Shifting to Inbound. Effectiveness of Inbound Marketing.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 17, 2011
    [Blog, Link] Over 25 FREE Must-Have Marketing Books, Magazines, Courses, Tools and Conferences
    Free Kindle Books: I think this is one of the best deals ever- having your Kindle filled with Marketing books at no cost. I did a blog post with a bunch of free marketing books a few months ago, but here are a few that I missed. by Maria Pergolino So, if you know me you know I am pretty thrifty. Chief Content Marketer Magazine. BtoB Magazine.
  • HUBSPOT  |  WEDNESDAY, MARCH 7, 2012
    [Blog, Link] How Marketers Can Use Evernote to Organize and Simplify Their Lives
    Content Creation: Draft Blog Articles and Ebooks. Draft Articles: When it's time to write a blog article, I open up the app, create a new note, and start typing away. This blog article you're reading right now -- and many before it -- were drafted in Evernote before getting loaded into the HubSpot blogging tool. back up.
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Blog, Link] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    Artillery B2B Marketing Blog > The Forward Observer. really didn’t understand SEO, linking strategies, web analytics, or blogging. Here are a few free resources to get you started: Eloqua's Real World Marketing Syllabus - An 8-week course with links to a collection of carefully chosen marketing articles, webinars and videos.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 10, 2015
    [Blog, Link] Drop the “Social” Prefix Already…It’s Just “Selling”
    Author: Ray Carroll “Social selling”. In our modern digital times, we’ve all heard this term. And, it has become pretty dominant in the industry. But is this really the only thing sales teams should be focused on? In short, it seemed like a monumental waste of time. It was like trying to find a needle in a haystack. Let’s go deeper though.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 27, 2012
    [Blog, Link] We’ve Enhanced VerticalResponse Social!
    Now you can: Create social media campaigns for blog posts you haven’t published yet. If you like to write your posts ahead of time, you can pre-schedule posts to Facebook, Twitter, and LinkedIn that will automatically promote your blog post once it’s live. Edit link titles and summaries. appeared first on VR Product Blog.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Blog, Link] Build Your Marketing Strategy Like a Construction Site
    It’s especially important to remember that you cannot have some people creating campaigns, some blogging , and then others posting on social media and not talking to each other. Author: Aseem Badshah Don’t let the title fool you. know what you’re probably thinking, “A construction site?! You mean messy, dirty, and disorganized?”. Dig a Hole.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Link] How (and Why) to Personalize Content on the Web
    For example, the CEO of a software companymight see one call-to-action at the bottom ofa blog post, while the CEO of a healthcarecompany (reading the same blog post) seesanother. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • VERTICAL RESPONSE  |  TUESDAY, DECEMBER 23, 2014
    [Blog, Link] Facebook Releases Smart Content Tools & Improves Analytics
    Let’s say you run an online baby boutique that sells toys for newborns to preschoolers, and you just created a blog post that talks about the best educational toys for newborns. When you share the link on Facebook you now have the ability to target that message specifically to parents of newborns. Smart publishing tool.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog, Link] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Features.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog, Link] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Buyers have certainly flocked to this video – it been viewed just under 11 million times.
  • WEBBIQUITY  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blog, Link] Best Social Media Stats and Market Research of 2010 (So Far)
    Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How many journalists also maintain blogs? million pieces of content (videos, photos, blog posts, links etc.)
  • MODERN B2B MARKETING  |  MONDAY, MAY 18, 2015
    [Blog, Link] Shoot for the Stars! 4 Ways to Bring It with Your Marketing Automation Platform
    Ways to Bring It with Your Marketing Automation Platform was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Shoot for the Stars! Ways to Bring It with Your Marketing Automation Platform appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Yes, yes I did).
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Blog, Link] If Marketing Metrics Are Driving You Crazy, Read This
    Do you have the right technology to be able to track the number of blog subscribers on your site? Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It Starts With Understanding Your Business Objectives.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 12, 2013
    [Blog, Link] The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid
    The Whopper of all Branding Mistakes: 3 Pitfalls to Avoid was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Neda Navab Your brand is the face of your company, and if you’re a global company, brand consistency is both challenging and vital. Since slipping to become the No.
  • WEBBIQUITY  |  MONDAY, JULY 2, 2012
    [Blog, Link] How Much of Your Traffic “Should” Come from Search?
    Several factors impact the share of traffic that any marketer can expect to generate from organic search, including: Having an ongoing SEO program (including a blog). However, the biggest effect of social sharing appears to be on organic search traffic due to the value the search engines place on these links. Website age.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Blog, Link] 4 Ways That Financial Services (and Other Small Teams) Can Use Their Size to Their Advantage
    Author: Renata Bell While many players in the financial services industry often struggle with building customer loyalty, credit unions have some of the most loyal customers around. However, while having a loyal customer base may help to facilitate their marketing efforts, credit unions still face a common challenge—being strapped for resources.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 16, 2016
    [Blog, Link] 3 Technology Trends Powering Account-Based Marketing
    Technology Trends Powering Account-Based Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Technology Trends Powering Account-Based Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Visibility of Digital Footprints .
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 3, 2016
    [Blog, Link] Take to the Open Road: Reduce Rework and Automate the Buyer Journey Without Flowcharts
    If you use flow-based logic to automate your trip, you will constantly have to program this question after each interaction along the journey, then link together all of the potential decision points that may or may not happen. Rethink customer interactions. The answer: smart automation. Automate the road trip . Get behind-the-wheel.
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 26, 2010
    [Blog, Link] Social Media Minute: 25 B2B Marketing Uses of LinkedIn
    Use apps and widgets to integrate other tools, such as importing your blog entries or Twitter stream into your profile. Link your status updates with your other social media accounts. Combine your social media approach: when someone asks a question in Twitter, respond in detail on LinkedIn and link to it from Twitter.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 30, 2014
    [Blog, Link] Find New Customers ends 2014, ready to crank up 2015
    To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. That link takes you to my keynote speaking page, which will be vastly better soon, Happy New Year from Find New Customers  and welcome to all our new readers of this blog in 2014 too! Sorry, Best Buy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 27, 2011
    [Blog, Link] 5 Lessons to Learn Early in Your Marketing Career
    For more marketing guidance like this, along with links to weeks worth of marketing resources, download our free Real World Marketing Syllabus by clicking the image below. Lessons to Learn Early in Your Marketing Career is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Geeta Sachdev. 2.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Blog, Link] 13 Types of Product Content Sales Needs to Close More Deals
    And admittedly, we don't tout the value of product marketing enough on this blog. And hey -- those handy product videos can definitely help you achieve these goals, too. 3) Product Blog Content. You could also use this blog to announce company news, making it a combined company product and news blog. That changes today.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 12, 2015
    [Blog, Link] 4 Steps to Running a Successful Twitter Chat
    My favorite way to promote a twitter chat is to write a blog post on the partner’s website (assuming they have a blog option), because it 1) helps feed their content machine, 2) exposes your company to their audience, and 3) drives their audience to your social accounts. Author: Shanna Cook So you want to run a Twitter Chat—awesome!
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 1, 2013
    [Blog, Link] The Awesome Power of Guest Posts! Sales Enablement post gets call from Executive Recruiter.
    You could write a guest post for a popular blog and get a call from a top executive recruiter. Author : Buffer, Inc Website : [link] --> The post The Awesome Power of Guest Posts! Buffer Guest posts can put you on the radar of the right people. InBound marketing works. She reached out to me on LinkedIn and we talked on March 19th.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, JUNE 28, 2008
    [Blog, Link] Reinventing Invention: Online Only Video: The New Yorker
    SEE ALL BLOGS. Goings On Blog. Links to articles and Web-only features, delivered weekly to your e-mail inbox. Skip to content. Subscribe to The New Yorker. SUBSCRIBE FOR JUST 85¢ AN ISSUE. Give a gift. Renew your Subscription. Subscription Questions. Reporting & Essays. Arts & Culture. Humor. Fiction & Poetry.
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Blog, Link] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 20, 2013
    [Blog, Link] 89% of Organizations Use Spreadsheets to Manage Budgets – Really?
    It can be challenging getting business insight from spreadsheets because it’s difficult to link cause and effect, or to tie spend to marketing goals. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Budgeting Pressures. Going Beyond the Spreadsheet. Budgets
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, AUGUST 22, 2012
    [Blog, Link] Not Here. Read This
    Hi all, I’m away this week but hope you enjoy this guest post I did for the  BMO SmartSteps for Business Blog. link]. Branding
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Blog, Link] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    Read this blog post to browse through 16 of the best brands on Instagram.). Followers you earn are the people who will Like your photos, click the links in your bio, learn more about you and your business, share your photos, and maybe even do business with you in the future. Looking for inspiration? Why Not Just Buy Followers?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 3, 2016
    [Blog, Link] 5 Steps to Amplify Your Paid Social Campaigns
    In this blog, I’ll be walking you through how to put together a paid social campaign from start to finish for optimum results.  Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously. In fact, eMarketer reports that by 2017, social network ad spending will reach $35.98 billion worldwide.
  • HUBSPOT  |  TUESDAY, JUNE 15, 2010
    [Blog, Link] Glossary: 24 SEO Terms Marketers Should Know
    Some of these terms overlap with our Glossary on 39 Blogging Terms to Know. Blog - A part of your website where you should regularly publish content (e.g. Each blog post on your website is a new page that a search engine sees, and therefore a new opportunity to get found online. Inbound Link - A link from one site into another.
  • WRITTENT  |  FRIDAY, FEBRUARY 14, 2014
    [Blog, Link] 30 Must-Read Growth Hacking Resources for Digital Marketers
    This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Andrew Chen’s blog features posts on topics related to start-ups, growth hacking, and innovation.
  • HUBSPOT  |  THURSDAY, MAY 8, 2014
    [Blog, Link] 4 Simple Metrics That'll Help You Assess Your Facebook Marketing Performance
    It includes any mentions, Likes, shares, comments, or links to your brand''s Page. In this spreadsheet, you can also see whether the post type was a link or a photo, which will tell you about what content formats your audience is more interested in, and comfortable consuming. 3) Organic Traffic & Leads Generated. What is it?
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 21, 2015
    [Blog, Link] Mastering Brand Loyalty: What Subscription Service Companies Do Differently
    Mastering Brand Loyalty: What Subscription Service Companies Do Differently was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Mastering Brand Loyalty: What Subscription Service Companies Do Differently appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Link] What Is Productivity?
    The extra hours of practice will be nothing compared to the time you save typing emails, letters, or blog entries over the next few decades. The impact of a blogger’s value would be related to the blog’s traffic levels and overall influence among its readers. How to Make Money From Your Blog. Links. Forums.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 3, 2012
    [Blog, Link] REAL Content Marketers have an iPhone App – So Here’s How to Create One!
    Most content marketers would consider blogs, white papers or videos as the biggest items in their content marketing toolbox. Kevin mentioned me in a blog post, but as surprised as I was to find him talking about me, I was even more surprised to hear that he had become an overnight iPhone app ninja. link]. link]. link].
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 26, 2013
    [Blog, Link] How to Create Content Maps That Actually Work in Sales Lead Generation
    Click the link at top right to. This blog recommends the great WordPress hosting of WPEngine. How to Create Content Maps That Actually Work in B2B Demand Generation. Content is critical in B2B sales lead generation. Movement is critical!). The best way to create relevant content is via buyer personas and a content map. Evaluation.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Blog, Link] 10 Guaranteed Ways to Get More Google+ Page Followers
    Optimize and Populate Your Page With Content First: It's never a good idea to start promoting something before it's truly "ready," whether it's a new blog, a new campaign, or a new social presence. Write a blog post about your new Google+ Page, what you'll be sharing there, and why your blog readers should want to follow you. 4.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Blog, Link] 4 Uncommon Ways to Help New Customers Discover Your Business
    When creating content for your website or blog, ask yourself ‘Does this help the reader learn something?’ Sites like these are typically supportive of inter-business promotion so definitely add links to your social media handles and website details in your post signature. 3. Create unique content that truly adds value.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Blog, Link] Orange-You-Glad I Said “Content”? – Insights from Content Marketing World 2015
    Insights from Content Marketing World 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Orange-You-Glad I Said “Content”? Insights from Content Marketing World 2015 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Create Ugly. Period.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 17, 2016
    [Blog, Link] 3 Ways to Own a Meeting and Swing Momentum in Your Favor
    Like your snake is only as fast as the slowest runner, your meeting is only as good as your weakest link—so be prepared to solicit input from everyone in the room and recap your key takeaways so everyone leaving the room is prepared to be effective and actionable. Author: Jessica Minasian Let’s face it. Choose a Captain. Change It Up.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog, Link] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    Any time the visitor leaves the first page of a session it is considered a bounce, whether it is by clicking the “back” button, closing the window, clicking on an external link to another website, going to a sub-domain of your site, or by timing out the session which happens after 30 minutes. So, a “bounce” is a single visit session.
  • HUBSPOT  |  MONDAY, APRIL 9, 2012
    [Blog, Link] CrossFit Meets Inbound: Your Regimen for Rock Hard Marketing Metrics
    Social media is an effective lead generation tool that many marketers overlook -- select a piece of educational content and post a brief message to accompany the link to the content's landing page. Write 1 well-optimized blog post. Find an old blog post that's out of date, update it, and republish it to your blog. Monday.
  • WEBBIQUITY  |  TUESDAY, JANUARY 20, 2015
    [Blog, Link] 28 (of the) Best LinkedIn Marketing Guides of 2014
    Writing and Sharing on LinkedIn Just Got Easier by LinkedIn Official Blog. How to Write Your First Blog Post on the LinkedIn Publishing Platform by Neal Schaffer (on LinkedIn). Social media expert Neal Schaffer  explains the main features, including headings, formatting, quotes, links, and visuals. Image credit: Cox Business.
  • HUBSPOT  |  TUESDAY, DECEMBER 11, 2012
    [Blog, Link] 11 Simple (But Critical) Tips for Creating Better Landing Pages
    So if there are links on the page that enable visitors to move about your website, you run the risk of distracting them, which creates lead generation friction and increases the chance they'll abandon the page before even converting. But converting visitors into leads, even with landing pages, is much easier said than done.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Blog, Link] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Explosive Growth in Marketing Tech: 7 Categories to Implement Now was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Explosive Growth in Marketing Tech: 7 Categories to Implement Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And it certainly is.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 19, 2011
    [Blog, Link] Attention B2B Marketers: Embrace the Mobile Web! [Infographic]
    Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino The fact that mobile web use is growing is not exactly breaking news. But the speed of mobile’s growth makes it clear that B2B marketers need to ramp up mobile marketing efforts.
  • DELICIOUS B2BMARKETING  |  SUNDAY, NOVEMBER 7, 2010
    [Blog, Link] Content Curation in B2B Marketing
    In the growing content marketing field, some companies choose a pure creation strategy (often using blogging platforms for publishing) and find it to be a challenge. cannot imagine the need for original blogging going away anytime soon. Pure content creation is demanding. Content curation is editing on steroids. Consider Netconcepts.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 1+1=3 – How Partner Marketing Defies the Laws of Math
    If you can identify joint customers, you’ll be opening the door to co-marketing opportunities – event sponsorships, speaking opportunities, joint webinars, guest blogging, case studies, content assets…the sky’s the limit. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Blog, Link] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    Then they will point you to a link saying, “Well, sort of. great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. appeared first on Marketing Action Blog - Act-On. I’m often asked, “Should I use an inbound or an outbound strategy?” ” . Good luck!
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Blog, Link] When, Why and How to Gate Content Along the Customer Journey
    With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number. Improving SEO (and theoretically, you’ll get more traffic and inbound links).
  • JUNTA 42  |  SATURDAY, DECEMBER 12, 2015
    [Blog, Link] This Week in Content Marketing: Homeless Media’s Huge Opportunity, Big Risk
    But John Bell, writing in his Digital Influence Mapping Project blog , believes things are progressing much more slowly. You can get it at [link]. 3. Ancestry publishes articles in its blog; most contain a compelling hook  such as What Discoveries Can You Make? It’s required reading! This week’s show. Sponsor (37:46).
  • SAVVY B2B MARKETING  |  TUESDAY, MARCH 1, 2011
    [Blog, Link] Savvy Toolkit: Website Improvement Widgets
    This free service can quickly help you understand how your site is doing at SEO to get recognized by search engines, how fresh your content is, how well linked your site is to others and how effectively you are using tags. In an increasing virtual world your website is increasingly becoming the "store front" for more and more companies.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 15, 2015
    [Blog, Link] The 15 Best Content Marketing Videos Of 2015
    However, because you can’t include links within your Instagram posts, marketers shy away from it. For instance, instead of posting links, you can put bold text over your pictures, and then write about your products in your descriptions. Mangiaforte & Kylie Ora Lobell originally appeared on the NewsCred blog. Fernandez.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Blog, Link] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Profiles capture customer identifiers provided by other systems and are automatically merged when two profiles are linked to the same external ID. Until now. Anyway, back to BlueConic.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Blog, Link] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  But be careful about measuring activity, not results. Social engagement, not just reach.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 29, 2015
    [Blog, Link] Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing
    Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Courtesy of Netflix: On-Demand Nurturing in the Era of Engagement Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 27, 2016
    [Blog, Link] Marketers, Are You a Shark or Whale in the Marketing Ecosystem?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers, Are You a Shark or Whale in the Marketing Ecosystem? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Vyoma Kapur Welcome to Shark Week! Inbound vs. Outbound. Different Tools.
  • HUBSPOT  |  MONDAY, NOVEMBER 22, 2010
    [Blog, Link] 5 Quick Fixes To Get Your Website Found
    Have a 301 rediret in place to resolve [link] and [link] If a permanent 301 redirect is not in place, the search engines will not know where to allocate the credit. Start a business blog. Blogging is of the utmost importance for a couple of reasons: A. Each time you create a blog post, another page is created.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 30, 2013
    [Blog, Link] Sales Prospecting Perspectives Weekly Recap – Week of August 30, 2013
    Read the article by clicking the link above! Take a second and think about a question he asked in his blog post: How much emotional energy have you dedicated to one lousy moment? Check your attitude and read Craig’s blog post for more about his experiences. I can''t believe it''s finally the end of August. Can you guess it?
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 24, 2013
    [Blog, Link] Where’s your marketing plan? The most important marketing tool.
    blogging, forum posting, RSS feeds linking, guest posting. This blog belongs to the sales lead generation company Find New Customers and is penned by award-winning BtoB marketing expert Jeff Ogde n, the Fearless Competitor. These authors want me to read their book in hopes of being booked as a guest on the show. Education.
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