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  • HUBSPOT  |  THURSDAY, JUNE 27, 2013
    [Blog, Link] 4 Simple Newsjacking Formulas for Content Teams of Any Size
    In the soon-to-be-released 4th edition of The New Rules of Marketing & PR , David Meerman Scott (best-selling author and HubSpot Advisor) added a whole new section about newsjacking that got us thinking about our own blog''s newsjacks. On our blog, we often try to newsjack stories that could inform, and/or help marketers.
  • CONVERSIONATION  |  FRIDAY, JULY 29, 2011
    [Blog, Link] Fans, Followers and Ecosystems: Retention Beyond the Customer Matters
    And obviously, the social connections you have are customers too: they are connected (via social, email, your blog, your white papers, etc.) Just think about the impact of a post on a good blog (good PageRank, etc.) on SEO and thus on the “strength” of your blog and website from an “inbound” marketing perspective (“being found&# ).
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 4, 2012
    [Blog, Link] Optimizing Twitter for Lead Generation
    Our Promoted Tweets contain timely and engaging content like contests for trips to industry events and links to thought-leadership pieces. Optimizing Twitter for Lead Generation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Caveat: words of caution about this to follow.). Promoted Tweets in Search.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Blog, Link] 6 Compelling Social Media Stats Marketers Should Know [Data]
    Unsurprisingly, social network usage is up, and the findings showed that nearly 80% of US internet users spend time on blogs and sites like Facebook and Twitter. As a marketer, this means that any landing pages, blog posts, or ebooks you link to on Facebook or Twitter accounts should be optimized for mobile devices. With 53.5
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Blog, Link] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    If you’re relying exclusively on text and links for Facebook posts, your page likely isn’t as appealing as it could be. Reasons Why Your Company’s Facebook Page is Unattractive was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Helen is the founder of writtent.com. You’re Not Using Visual Content.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Blog, Link] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Or do your tweets, posts, and blogs truly represent the “voice” of your brand? Neal Schaffer [link] By: David Graham (@DavidGrahamSA) by. Don’t expect an internal request from your Audit Department – you need to be proactively auditing your social media strategy. Welcome to 2013! Were these questions helpful?
  • HUBSPOT  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Link] 22 Tweetable Nuggets of Seriously Sage Marketing Advice
    If you''re a frequent reader of this blog, you''ve probably heard of "inbound marketing" by now. Remember, they did once build a blog on Tumblr." - Charles Drengberg, Big Presence. Have the link send them to your homepage and hope that the leads come in." - Rachel Begg, Impulse Creative. Release a musical version of your blog.
  • JUNTA 42  |  SATURDAY, JULY 18, 2015
    [Blog, Link] This Week in Content Marketing: Upworthy’s Big Move Combining Content and Data
    Mark Duffy from Digiday’s Copyranter blog takes on this popular, but often-misunderstood marketing term. So claims a new University of Pennsylvania study recently cited by Mark Schaefer on his GROW blog. Learn more at [link]. 3. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • HUBSPOT  |  MONDAY, AUGUST 13, 2012
    [Blog, Link] 15 Sure-Fire Ways to Guarantee Your Next Event Is SOLD OUT
    This sense of urgency will encourage people to buy sooner. 3) Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters -- that means they're also good candidates to write blog posts for you to help promote the conference. Just kidding. But they're busy. Really busy.
  • HUBSPOT  |  THURSDAY, MAY 3, 2012
    [Blog, Link] How to Leverage Thank-You Page Real Estate for Better Marketing
    This provides an opportunity not only to expand your social reach, but also to reconvert those leads in the future as they consume your status updates with links to your other lead generation content and offers. otherwise you won't generate any leads from your prospects' social shares! 3) Get New Blog Subscribers.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 15, 2010
    [Blog, Link] Sales Leadership: your menu for personal & professional success
    Several of our recent blogs have begun to discuss the business and sales management aspects of being prepared for 2011. Our blog this week discusses the need to also focus on your 2011 plan for your personal life. link]. Blog:  www.YourSalesManagementGuru.com. Now everyone can relate to pizza, right? Thin or thick crust?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog, Link] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. And always include a link back to your site to make it easier for visitors to find out more about you. 3. Post pictures, videos, ebooks, blog posts, contests, and questions. This post originally appeared on the Artillery Marketing B2B Blog. Build Reach.
  • VERTICAL RESPONSE  |  THURSDAY, OCTOBER 31, 2013
    [Blog, Link] How a Welcome Email Can Boost Your Business
    ” Marketers can add a variety of content to encourage interaction, including providing links to the business’ website, encouraging the customer to like the company on Facebook to receive coupons or a calendar with information on upcoming events. The post How a Welcome Email Can Boost Your Business appeared first on VR Marketing Blog.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 19, 2010
    [Blog, Link] 16 Things to Ask Before Starting a Content Marketing Initiative
    Joe Pulizzi of Junta42 posted a great blog article that I wish to share with my readers. Just go to [link] and enter hashtag #b2bchat. So many businesses are finally getting the content marketing religion, but they are trying to figure it out. This should help. Joe talks about the B.E.S.T. methodology. See the diagram below. stand for?
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 18, 2014
    [Blog, Link] 9 Reasons Your Emails Get Rejected
    Save these kind of updates for your blog or social…or for a phone call with your mom. Reasons Your Emails Get Rejected was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. As with dating, a lot can go right in an email. Your email might appeal to their needs and build a lifelong relationship.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] How to Sex Up Your Google Search Results With Authorship Info
    If you don't have an email address on the same domain, Google has an alternative method for linking your content to your Google+ profile. Have you ever been cruising through Google's search engine results pages to find that certain results are paired with a thumbnail-sized profile picture of the content's author? The catch? Learn how here.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Link] 3 Steps To Waltz Your Way To Lead Generation Success
    Call to Action (CTA) is a website button, image, text link that encourages a visitor to take an action by typically clicking on the button, visiting a landing page and filling out a form in return for some kind of content. Remove all site navigation and links in order to minimize distractions. Landing Page. Thank You Page. Conclusion.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 17, 2010
    [Blog, Link] Why our thought leadership is broken
    And they’re linking this content to their social media management strategies. All of our talk about marketers becoming publishers is incomplete. We can’t just become publishers, we also have to become advertisers. Let me explain. For centuries, publishers had an uneasy, co-dependent relationship with advertisers. What’s the point? Check.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog, Link] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. The more you put in, the more you get out.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 24, 2014
    [Blog, Link] 4 Things You Should Know About Canada’s Anti-Spam Legislation
    If you are not currently doing this, you can use an email sign up form to collect permission-based subscribers on your website, blog or social media networks. LINK TO SUP FORM post]. All emails must contain an easy-to-find unsubscribe link that is valid for 90 days. ” What do I have to do to comply with the legislation?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Blog, Link] Social Media: Will Be Focus of B-to-B Marketers in 2010
    Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.This should come as no surprise to us in the B-to-B marketplace where budgets are still tight and management is continuing to demand accountability for marketing efforts.
  • SOCIAL MARKETING FORUM  |  SATURDAY, NOVEMBER 27, 2010
    [Blog, Link] Jim Sterne: Social Media KPIs Depend on the Individual Organization and Goals
    How do you feel when you read a blog post from a CEO? N4J at [link] but you can’t measure the sales affected by a well known blogger saying nice things or an unhappy customer being made happy again in the course of an online, open, visible problem-resolution conversation”. What can be measured and what can’t? Measure.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 10, 2014
    [Blog, Link] The Secret Email Marketing Checklist
    Is the Marketo logo properly linked? The Secret Email Marketing Checklist was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. have nightmares in which I find out, the morning after a big send, that I’ve spelled every customer’s name wrong. The Anatomy of an Email Send. Content.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 10, 2013
    [Blog, Link] What Is Sequential Content, and How Will It Help You Generate More Leads?
    blog series is a great example of sequential content. You can post each day’s installment, and include links to the previous installments so readers can find them easily and read them from the beginning. What is Sequential Content? Sequential content is any type of content that has a chronological structure.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Link] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    Also include videos, PDFs and links to your business website in these profiles. 2. Promote sales blogging. It’s no longer enough to feature a blog post from your CEO or CMO. Members of your sales team should also be blogging and steadily building a rich network of followers. Generate content your sales team can use.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JUNE 8, 2011
    [Blog, Link] Savvy Speaks: Web Copywriting Best Practices
    Your home page should include: 1) What you do. 2) Why you do it better than anyone else (your value proposition). 3) Clear navigation links to get more information or get in touch with a representative. have used the guidance from the study quoted in my blog post over the past two years with my clients to great success. Keep it Clean.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 13, 2011
    [Blog, Link] A Painless Guide to Planning a Marketing Budget
    Just click this link to subscribe to our award-winning blog and you won’t miss out on articles, infographics, videos and more. Painless Guide to Planning a Marketing Budget is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. used to be a member of the “dread it” crowd. The numbers don’t lie.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 21, 2012
    [Blog, Link] Four “New Marketing” Skills You’d Better Learn Quick
    You can connect with Matt via email , Twitter , LinkedIn or his blog. If you understand (and read) nothing else, understand that the most important drivers of successful SEO and inbound marketing are 1) great content, and 2) inbound links that demonstrate others are validating your great content. But that’s just the tip of the iceberg.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Blog, Link] Infographic Dos, Don’ts and Must-Haves
    Just like when you’re writing a blog post, it’s important to limit in the amount of information in your infographic to the story you want to tell. Instead, create something that’s relevant and genuinely interesting to your readers, making them far more likely to tweet out your link or share it on their own blog, LinkedIn and Facebook.
  • SOCIAL MEDIA B2B  |  FRIDAY, OCTOBER 8, 2010
    [Blog, Link] 100+ SEO Resources for B2B Marketers
    By better understanding the basics of search engine optimization (SEO), which is the process of making sure search engines can find your website or blog, marketers can increase the value of their social media programs. Hubspot offers a ton of blog posts, webinars and other resources on their topic hub about Search Engine Optimization.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 14, 2011
    [Blog, Link] A New Way to Understand Your Social Media Audience
    If you curate content to share, Switchboard lets you answer the question “ how do we know the content we share connects with our target audience? &# With Switchboard, you see not only how many clicks you have on your content, you also see the firmagraphics, or business profile, of the audience that clicks on the links you share.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 13, 2014
    [Blog, Link] Evolution of the Selfie-Obsessed Generation [Infographic]
    Evolution of the Selfie-Obsessed Generation [Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman 2013 was the year of the selfie. The term was added to the Oxford English Dictionary and deemed their “word of the year”! Modern Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Blog, Link] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Profiles capture customer identifiers provided by other systems and are automatically merged when two profiles are linked to the same external ID. Until now. Anyway, back to BlueConic.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Link] Here’s How to Make Your Website As Personalized as Your Email
    For example, you can tell whether a visitor came from Facebook, an organic search, or an email link. For example, say that a travel company has a blog with well-tagged content that spans many topics. And they expect your marketing messages to cruise right along with them. Visitor Information. Content Recommendation. Location. Persona.
  • MARKETING EDGE  |  FRIDAY, NOVEMBER 16, 2007
    [Blog, Link] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 21, 2010
    [Blog, Link] Ten social media problems that drive marketers nuts
    Marketing for producing votes – Users of sites like Digg and Reddit rate links, allowing some to soar and others to languish in obscurity. Trying to deliver measurable business results from social media marketing can be frustrating. Converting followers – I have hundreds, perhaps thousands of followers: Now what? Tweet This!
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 28, 2014
    [Blog, Link] It’s the Law: 7 Email Marketing Rules You Should Know
    At the bottom of the email, you can provide a link to unsubscribe. Sign up for the free VR Buzz. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. It’s called the CAN-SPAM Act.
  • SAZBEAN  |  WEDNESDAY, JULY 27, 2011
    [Blog, Link] How Social Media Activity Affects Sales
    While there are ways to directly measure certain campaigns (clicks on a specific link, visits to a landing page, etc.), how does social media activity affect sales? One of my clients has an eCommerce site, but also has a retail location.  He felt like his efforts to post on social media (blog, Facebook, Twitter, etc.)
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 4, 2009
    [Blog, Link] Savvy Week in Review - December 4
    Enjoy! ~ The Savvy Sisters Business Buzzwords to be Banned 2009 - by @jamesbianchi Jim Bianchi queried marketing pros via is blog and Linked In to compile a list of words and phrases we love to hate. This list comes from Olivia Hayes of Ignite Social Media and focuses on women who blog about social media.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog, Link] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 14, 2014
    [Blog, Link] Lights, Camera, Action: Video Setup on the Cheap
    Prices can vary, so shop around for the best deals. I’ve included links to the items we use personally. Once you get your video set up in place, send us a link to your own video in the comments! Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Camera :  $200. Light Stands :  $25. Lights  (3 of them):  $11.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Blog, Link] LinkedIn is the New B2B Media Powerhouse
    The LinkedIn homepage only has one prominent (and respectfully sized) ad unit and one text link. link] | 1 day ago If the Gov't shuts down, do we get a tax credit for those days? h/t Tim Flink | 1 day ago Hilarious. link] | 2 days ago Have you seen Google [Tilt]? For B2B marketers, LinkedIn cannot be ignored.
  • WRITTENT  |  TUESDAY, MAY 28, 2013
    [Blog, Link] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
    You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource. With permission, use their words as inspiration for blog articles, buyer persona profiles, testimonials, and a case study. 2. Report on your findings in a blog article. 6. Slideshare.
  • JUNTA 42  |  SATURDAY, JANUARY 24, 2015
    [Blog, Link] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
    How Content Marketing Is Bringing Together Sales and Marketing Teams (10:36): A new post on Salesforce.com’s blog makes a compelling case for sales and marketing teams to learn to work together more closely — a case that Robert and I have been championing for years. You can register for it at [link]. 3. This week’s show.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [Blog, Link] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Others are sure to follow.
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Blog, Link] 20 Proven Ways to Increase Engagement With Your Audience
    Recaps of recent case studies and research reports can drive engagement, social shares, and links to your website. In order to position yourself as a thought leader and report the latest industry news before any of your competitors, SEO expert Steven MacDonald recommends marketers subscribe to the following resources: [link]. link].
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Blog, Link] 2010 Social Media Trends in the Industrial Sector
    You can download a free copy of the complete report here: [link]. Here are some suggestions: Blog about interesting application or trends in specific industries. Twitter account to send followers links of interesting products and industry news. The survey shows that for work-related purposes, this audience is slow adopters.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Blog, Link] Lattice Engines Automates All Steps in Prospect Discovery
    Clients specify blogs to follow, which receive similar treatment. Lattice Engines doesn’t try to link personal and business identities for individuals. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 5, 2015
    [Blog, Link] How to Use Twitter’s Vine To Promote Your Business – Part II [GUIDE]
    You can also add friends through your address book or email links to people. Check out the next section of our Vine guide: 5 Ways to Use Vine to Promote Your Business. © 2015, VerticalResponse Blog. The post How to Use Twitter’s Vine To Promote Your Business – Part II [GUIDE] appeared first on VerticalResponse Blog.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Blog, Link] MarTech Momentum Continues into 2015
    MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Content Managem ent/Collaboration.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog, Link] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What exactly is marketing automation and why do you need it? It’s pretty simple.
  • JUNTA 42  |  SATURDAY, MAY 16, 2015
    [Blog, Link] This Week in Content Marketing: The Future of Content Marketing 2025
    Learn more at [link]. 3. Joe’s rave: I’m loving this article from TechCrunch , in which Glossier’s founder Emily Weiss explains how she built a successful cosmetics business by first building a blog and a sizable audience, and then launching products. We wrap up the show with a #ThisOldMarketing example from Good Old Days magazine.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 7, 2014
    [Blog, Link] [Video] You Know You’re a Marketer When….
    Video] You Know You’re a Marketer When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman Do you ever find yourself copyediting the back of a cereal box? Do you get fired up when you receive a marketing email addressed to the wrong person? The rules?
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Link] 10 Commandments of Social Media For B2B
    Blogs, Press Releases’s, & Whitepapers) are to be published and when other events such as trade shows, conferences, and fairs are happening. 2.) Add links to your profiles to email signatures, on marketing collateral, and the top right hand corner of your website. 4.) The golden rule is never over commit. Vanity – Make it pretty.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 2, 2013
    [Blog, Link] How to Develop Great Content that Generates Demand
    How to Develop Great Content that Generates Demand was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Buying Role. 29% prefer content targeted to their geography.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 14, 2014
    [Blog, Link] Interesting Infographics: What Makes You Leave a Website?
    Don’t scatter your main navigation links all over your site. Don’t bury your main navigation links in your body text. Don’t make your link text hard to understand. For example “Other links” is not the ideal way to describe the link. Bad Navigation. Too Many Ads. Bad Content Structure.
  • FATHOM  |  THURSDAY, OCTOBER 31, 2013
    [Blog, Link] Digital Marketing Strategies for Manufacturing Month
    Throughout the month, our very own team of manufacturing industry experts has been publishing a series of digital marketing blog posts. Here are links to all the posts in the series. Today isn’t just Halloween, it’s also the last day of Manufacturing Month. However, if you missed it, have no fear! Happy Manufacturing Month from Fathom!
  • JUNTA 42  |  SATURDAY, JANUARY 31, 2015
    [Blog, Link] This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
    Everything You Need to Know About Sponsored Content (15:00): The Moz Blog recently published a comprehensive guide to sponsored content, which walks readers through its history and its pros and cons, and presents an in-depth analysis of publisher pricing. You can register for it at [link]. 3. This week’s show. How do I subscribe?
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Blog, Link] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    Word of mouth marketing in a connected world: the link with social media. Word of mouth marketing, which encompasses a variety of subcategories, including buzz marketing, blog marketing, viral marketing, referral marketing, influencer marketing, etc., Word of mouth is an old and human phenomenon. Period. Remember the ripple effect.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 28, 2011
    [Blog, Link] Is Social Media Going to Kill Email?
    One of the most popular ways to share content with friends or family is to send a link via email. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Andrew Spoeth The phenomenal rise of social media has, without a doubt, created a wave of excitement in the online marketing industry.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Blog, Link] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    Also, make sure you take a look at how you communicate your brand values through content pieces and your marketing blog. As I wish you luck on your simple brand audit, wish me luck as well because ironically enough as I submit this blog post, I am going on a date with the same person who asked me the question about my brand.
  • HUBSPOT  |  FRIDAY, MAY 18, 2012
    [Blog, Link] How to Use LinkedIn Emails to Generate Loads of Leads
    Build Inbound Links Through Social Media With These 10 Free Tips! Whether it's an ebook, a blog post, a coupon, or an event page, send your readers somewhere they can get more information that will benefit them. And to track the success of that offer, be sure to use a link shortening and tracking service like bitly. Right?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Blog, Link] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
    That’s So Awkward: Why You Should Use Humor in Your Email Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow “So I’ll pick you up at 7?” ” If you received an email with that subject line, would you open it? Your best friend? Another family member?
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] A Social Media Measurement Dashboard; One Approach
    There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Keep in mind, that a big part of social media is sharing your own content, otherwise how do potential prospects find your blog or landing page?  A re your social media efforts working?  REACH.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 23, 2011
    [Blog, Link] [Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference
    Infographic] Dreamforce ’11: A History of the Event & How to Prepare for This Year’s Conference was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino As Dreamforce – the U.S. Click to view the full-sized infographic , or use the code below to embed it on your own website. Enjoy!
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Blog, Link] What Trigonometry Has to Do With Marketing?
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.started to become faster.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 27, 2014
    [Blog, Link] 7 Tips to a Stellar Welcome Email
    Whether that call to action is in the form of activating an offer, updating email preferences or clicking a link to learn more about your company, you want to keep it simple. It’s okay to be more personal or humorous with your emails compared to the content that you write for your website or blog. Don’t leave them hanging.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Blog, Link] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    The Changing World of Marketing by The Economist Intelligence Unit & Marketo was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Blog, Link] How to Squeeze More Lead Gen Juice From Your Social Presence
    The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Promote your social presence via email, your website, and your blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog, Link] 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
    Take Chapstick, for example.  An ad of a blond woman bending over to look for her lost Chapstick behind a couch has caused a stir on blogs and social media channels.  Whether we admit it or not, the opinions of other people matter.  Marketing through word of mouth took a temporary backseat when mass media started to boom.  Continue engaging. 
  • HUBSPOT  |  WEDNESDAY, DECEMBER 8, 2010
    [Blog, Link] Create a Social Media Optimized Email Signature
    Your new beefed up email signature will help you not only grow your social media outlets, encourage readership on your blog, & boost the idea that you are a thought leader in your space but also help give the recipient a deeper picture of who you (or your company are) and what you are all about. More templates are on [link].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Blog, Link] 40 million people can’t be wrong — The secrets of viral
    Plan accordingly, and don’t be afraid to repost the same link: just be sure to change the introductory text so you’re not making identical posts. By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. Bold statement.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Blog, Link] 10 Genius Ideas That Changed Marketing Forever
    that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. 2) Blogging. but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." companies use blogs for marketing purposes.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 30, 2010
    [Blog, Link] Podcast: Industry Interview with Georgia Foley-STAFDA Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Health care lines of credit and overall government policies top the list.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Blog, Link] The Era of the Specialist has Arrived
    In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. found this blog article timely as this week Find New Customers announced its. Just go to [link] and enter hashtag #b2bchat.
  • JUNTA 42  |  MONDAY, JUNE 29, 2015
    [Blog, Link] The One Ingredient Your Content Marketing Program Is Missing
    That means that Casper’s content site will not advertise any of Casper’s products or link to e-commerce offers of any kind. We started the CMI content marketing blog in 2007. These companies ONLY launched content-focused blogs, podcasts, events, or e-newsletters to start and grow a business. This is hardly ever the case.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Blog, Link] Everything You Should Know to Prepare For Google+ in 2014
    Encourage internal resources to “+1” any blogs, content & photos your company has on its site. To do this, you will need to make sure you have a +1 widget (see an example above this post) implemented on your content pages and blog posts. Some simple ideas could be sharing linked photos. There is no ignoring it.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Blog, Link] 8 Ways to Solve Prospects' Problems Through Your Marketing
    How to Inject Problem Solving Into Your Marketing. 1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Blog, Link] 30 Top Ebooks to Help You Master Inbound Marketing in 2012
    The links below will give you access to the best HubSpot ebooks of the last 18 months -- and they're organized in a way that makes it clear how they fit into the core inbound marketing methodology. 13 Business Blogging Mistakes & Their Easy Fixes. How to Achieve Business Growth Through Blogging. What is that methodology?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Link] Why Website Engagement is the New Marketing “Must-Have”
    Why Website Engagement is the New Marketing “Must-Have” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Website Engagement is the New Marketing “Must-Have” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wouldn’t that be grand?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Blog, Link] It’s Never Too Early to Be a Marketing Genius
    So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media, mobile, blogs, and the website. encourage startups to invest in marketing automation before they get big. Here are a few reasons why: 1.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Blog, Link] 15 things marketers should stop doing and thinking in 2011
    We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Social media cause people to waste time at work. Mobile.
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Blog, Link] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Create an industry blog. Blogging is one of the most effective ways to consistently showcase your firm’s value and expertise by providing helpful information and guidance to a targeted audience. Your industry blog should focus on common challenges, questions, or pain points shared by companies in your targeted niche.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Blog, Link] Your Teleprospecting Question Workbench
    This will force the client or prospect to clarify their understanding of their language and actually link it to their own business. His popular blog and podcast Duct Tape Marketing was chosen as a Forbes favorite, a top ten marketing show on iTunes, and called a “must listen” by Fast Company. Ask “Can we get specific?
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog, Link] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    But do Slate readers carefully examine each link, or do they just click? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Brief History of Native Advertising.
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Blog, Link] Why Content Marketing with Video Is Key
    If you haven’t registered, be sure to do so – you’ll reserve your seat, receive the access link, and the Webinar replay info: YouTube Secrets Webinar : register here. Blog this on Blogger. Steps to Video Blogging in 30 Minutes. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m. Digg this! Tweet This!
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Blog, Link] Top 10 Scariest Marketing Halloween Costumes
    The Paid Links Buyer. If the internet were an election, an inbound link would be like getting a genuine, killer endorsement. Just like paying money for that endorsement would get the ethics committee up in arms, so too does purchasing inbound links. Blog Spam. Happy Halloween from HubSpot! Read at your own risk! 1.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 13, 2012
    [Blog, Link] Content Marketing And The Value of Relationships
    The last thing you want to do is risk your audience’s trust by associating your blog/newsletter/webinar with a stranger who has a bad rap you don’t know about. Send a note – and a link – if a piece of their content inspired a piece of yours. Photo credit: ilamont.com. Relationships Beyond Your Audience.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Blog, Link] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. In this blog post, Brian discusses how for years he used “agile content marketing” as his go-to method for creating content. See the best of the worst and be sure to check your blogs before you post.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Blog, Link] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. love salespeople.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 29, 2011
    [Blog, Link] How To Get Started On Twitter
    People are always asking me “why tweet, who to follow and how to get started on Twitter?&# A few weeks ago I wrote my  Top 10 Twitter Tips blog post and based on the volume of traffic that post continues to receive, I thought it was time to tackle the more basic questions: Why Tweet? Struggling with Finding The Time To Tweet or Blog?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Blog, Link] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Kevin Jorgensen recommends using TwitCleaner (a recommendation I strongly endorse) to check your own Twitter profile for sins like excessively retweeting, too many links, too much self-promotion, too much use of automation and other sins. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog. ” WTF?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Blog, Link] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Blog, Link] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    Content Aggregation For Links, Traffic And Buzz. Marshall Kirkpatrick talked about aggregation and filtering several years ago in How to Build an RSS and Blog News Site for Your Project where he had cobbled together a solution using Google Blog Search,  dapper, Feed Digest, PostRank, Roller, and others.  Google Blog Search.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Blog, Link] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Here’s an example of a recent Promoted Post, and check out more examples in our blog article Don’t Stop A-Meme-In’ — Using Memes for Lead Generation and Buzz Building.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Blog, Link] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook is now our number one program for generating targets for the month of November. Hell Yes!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Blog, Link] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. If you’re in sales and haven’t seen this clever blog with gif animations yet, I highly recommend it for a good laugh! We are using xyz competitor. Just send me some information. want to make sure I am sending the right information though.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Blog, Link] A Bold Experiment in Paid Content
    Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Blog, Link] Social Media is Simpler Than You Think
    Social networking sites are among the key tools for social interaction, but such conversations can happen almost anywhere on the social web where people are talking about your brand, asking questions about products or services, or simply discussing what’s happening in your industry, including review sites, blogs, wikis and forums.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Blog, Link] The death of the salesperson
    The art of selling: “ The death of the salesman has been greatly exaggerated” is the name of a recent article in the Economist magazine: [link]. After reading my blog, then read the article, I would enjoy reading your comments. Blog:  www.YourSalesManagementGuru.com. The death of the salesperson has been greatly exaggerated.
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