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  • HUBSPOT  |  WEDNESDAY, APRIL 18, 2012
    [Blog, Link] How to Design a Persona-Centric Website Experience
    Include Choose Your Own Adventure -Style Links on Your Homepage. Consider including links on your homepage or in your website's navigation that allow visitors to self-select who they are to receive the most relevant content and website experience possible. Face it: your website isn't just about you. What do they need most?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, AUGUST 30, 2013
    [Blog, Link] Sales Prospecting Perspectives Weekly Recap – Week of August 30, 2013
    Read the article by clicking the link above! Take a second and think about a question he asked in his blog post: How much emotional energy have you dedicated to one lousy moment? Check your attitude and read Craig’s blog post for more about his experiences. I can''t believe it''s finally the end of August. Can you guess it?
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, APRIL 1, 2013
    [Blog, Link] Sales Mgmt: Mowing Your Lawn
    In past blogs we have discussed how to create your quarterly sales training programs and coaching sessions with each salesperson. Also on April 16 th , you will be able to tune into Top Sales Radio.  If you are not all ready subscribed to the magazine: you can register for free here: [link]. Sales Management and Mowing Your Lawn.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Blog, Link] Dreamforce Cheatsheet for Sales Pros
    Dreamforce App : I will link to to this as soon as it is live. Join Ken Krogue, author of the #1 Inside Sales blog and recently ranked #2 in Social Selling by Forbes and Huffington Post, as he discusses the convergence of inside sales and social selling. General. Getting Around : Dreamforce Travel Map – Uber – Lyft.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Blog, Link] 8 Ways for Marketers to Prove Their Value Within Their Own Organization
    That deck includes high-level metrics on visits, leads, and customers, as well as an evaluation of each marketing channel (blog, email, social, etc.). For example, measure the number of leads your efforts generated, the number of page views your blog articles attracted, the number of sales calls you assisted. Did we beat anybody out?
  • SOCIAL MEDIA B2B  |  MONDAY, JANUARY 24, 2011
    [Blog, Link] 15 Useful Twitter Tools for B2B Social Media
    One of those limitations is that it can’t find tweets that have linked to your website (or any site you want to track) unless it contains specific search terms that you track. You can keep track of who’s tweeting your website or blog, even if they use a shortened URL. Here’s a list of 15 tools you may find useful: 1.
  • SCRIBBLELIVE  |  TUESDAY, OCTOBER 27, 2015
    [Blog, Link] Making the Case for Content Marketing: Research & Statistics
    Heck, we’re linking to a few reports that are a few years old in this article! The post Making the Case for Content Marketing: Research & Statistics appeared first on Visually Blog. As the digital landscape evolves, it can be hard to stay on top of the best ways to reach your target market. Content gains trust.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [Blog, Link] 5 Lead Generation Lessons You Learned in Kindergarten
    Lead Generation Lessons You Learned in Kindergarten was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Lead Generation Lessons You Learned in Kindergarten appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Use Your Inside Voice. warm one! Clean Up.
  • SYNECORE  |  WEDNESDAY, NOVEMBER 4, 2015
    [Blog, Link] Paid Advertising 101: Understanding Search and Display Advertising
    Having said that, even if your competition enters a higher auction bid than yours, you can still win a higher position at a lower price by using highly relevant keywords, ads, and extensions (ad extensions show extra business information with your ad, such as an address, phone number, store rating, or additional webpage links). Read on.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Blog, Link] The Top 10 Benefits of Using Social Media Marketing for Business
    You might link to a webinar on Twitter or share a tutorial blog post on LinkedIn. However, make sure to balance self-promotion (“Read our new blog post!”) Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. Social Media
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 21, 2010
    [Blog, Link] Augmented Reality For B2B Marketing in 2011? | B2B Marketing Insider
    Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 21, 2010 4 Subscribe Augmented Reality For B2B Marketing in 2011? Whoa – quite a mouthful! Content.
  • CINTELL  |  TUESDAY, DECEMBER 1, 2015
    [Blog, Link] Marketing Was Never Supposed to Be This Way (Our TEDx Talk)
    And so he used mass manipulation to link the cigarette to a sense of of independence, power, things important to women at this time in history, having just earned the right to vote. B2BZone b2c BlogMarketing has become an all-encompassing force in our society, one that we spend billions on annually. TRANSCRIPT. And it worked. Empathy.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Blog, Link] 6 Things Your Website Must Have To Get Found Online
    Off-page SEO is about improving your website’s reputation on the web, which is largely determined by having relevant, authoritative sites linking to you. If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. First, some background.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 28, 2014
    [Blog, Link] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    We’ll review and likely post to our blog soon. Will circle back with a link. That is one of the key mottos of the Tampa based marketing company Find New Customers , the best name of any company on Earth. After all, what business is not looking for new customers?  . As Gary from Vistage told me “ Marketing is universal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Blog, Link] A Bold Experiment in Paid Content
    Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Link] Here’s How to Make Your Website As Personalized as Your Email
    For example, you can tell whether a visitor came from Facebook, an organic search, or an email link. For example, say that a travel company has a blog with well-tagged content that spans many topics. And they expect your marketing messages to cruise right along with them. Visitor Information. Content Recommendation. Location. Persona.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 31, 2010
    [Blog, Link] Best Social Media Stats and Market Research of 2009
    Because these reports came disproportionately from one source ( MediaPost ), the articles and blog posts presented here are categorized by source. Each link is accompanied by a short illustrative snippet of the research findings. Predicting the Present with Google Trends by Google Research Blog. Learn and enjoy! Matt McGee.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 17, 2015
    [Blog, Link] Marketo Data Tells Us: What Can Marketers Learn from the Golden Ratio?
    Author: Johnny Cheng Following my blog earlier this month on win rate and velocity , we’ve finally reached the most important metric of the series… drum roll please … The Golden Ratio! Let’s take a look: This Is Why We Nurture: I was waiting patiently for the publishing of this blog for the big reveal. What Is the Golden Ratio?
  • HINGE MARKETING  |  MONDAY, DECEMBER 1, 2014
    [Blog, Link] Top 10 Marketing Techniques for Professional Services
    Today the Internet allows these ideas to reach a wider audience through webinars and blogs. By giving experts a platform to educate audiences, whether through books or blogs or webinars, firms can support an individual’s reputation and ultimately encourage growth for the firm as a whole. Defining Marketing Techniques. Conclusion.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Blog, Link] Accountants are Cool (No, Really!).Show the World with Video Marketing
    This reminded me that a few years ago a client of ours sent us a link to this video by the same firm, WithumSmith+Brown. After WS+B's internal meeting and unveiling of the video, the firm decided to post it to their Web site and sent an email link to everyone at the firm. Everyone thinks CPA's are totally boring, right?
  • HUBSPOT  |  TUESDAY, OCTOBER 6, 2015
    [Blog, Link] 10 Tried-and-True Tips for Sales and Marketing Alignment
    To help share the information across our team and with anyone else new to sales and marketing alignment, I decided to compile everyone's best practices into a blog post. Also ask for content ideas and recommendations for your future offers and blog posts. Ghostwrite a blog post under your salesperson's name. needed help.
  • BIZNOLOGY  |  TUESDAY, MAY 27, 2014
    [Blog, Link] So what is native advertising?
    Here’s Felix Salmon’s attempt at putting together a matrix to explain what the difference is between PR, native advertising, and brand journalism; content marketing, marketing, and blogging. Blogging. guess we can call it buzz advertising, if you will. The Native Matrix. Who is it written by? Editorial staff. Sales staff/.
  • ACT-ON  |  FRIDAY, APRIL 1, 2016
    [Blog, Link] 7 Content Marketing Mistakes Costing You Time and Money
    Here’s how that data looks: We’re getting fewer shares and links from the content we publish, too. Even worse, most of those articles produced not one inbound link. See our blog post, 26 Ways to Promote Your Blog Post  to get started. You can use those tips to promote more than just blog posts. 4. hope not.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Blog, Link] A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic
    As many digital marketers now enter into Content Marketing , they are publishing all sorts of content: blog posts, eBooks, videos, infographics, and so forth. Your objective is to win links from these Influencers to your content. Comment on their blogs. You can reach Toby at toby@kapost.com. The answer, of course, is no. Search.
  • HUBSPOT  |  MONDAY, MAY 19, 2014
    [Blog, Link] The Essential Ebook Creation Methodology for New Inbound Marketers
    Sure, you''ve got some blog content published, and you have a nice arrangement with your team and/or some freelance writers that you''re confident will yield you a few blog posts a week. But to turn that blog traffic into leads, you need an ebook to use for the end-of-post call-to-action. And you need it now. Not perfect.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 23, 2016
    [Blog, Link] 4 Steps to Creating a Launch Plan for Your New Customers
    Link to resources of different types, including printed materials or videos. Author: Anne Janzer Marketers love to launch things. In a way, we’re Mission Control for the business, launching products and campaigns with precision and flare. We’re talking about customers. Focus on launching customers, not campaigns.  Training.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 20, 2016
    [Blog, Link] 4 Exciting Ways Influencers Can Turbocharge Your Marketing
    In-depth product reviews and walkthroughs, in the form of videos or blog posts, help drive buyers further down the purchasing funnel than typical ads because they’re perceived as being educational, not promotional. Author: Eric Lam Influencer marketing is exploding onto the scene. Wait, hold on a second. What exactly is it again?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 12, 2015
    [Blog, Link] 4 Ways to Unleash Marketing Creativity at Work
    That’s right, you don’t actually need to come up with original ideas, just new links between ideas that already exist. You will be surprised how many new blog, campaign, or content ideas you will have by the end of a week or a month. 2. Author: Libby Estell Marketing demands creativity. How can you resolve this disconnect?
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 5, 2015
    [Blog, Link] The Power of Word of Mouth Marketing & How You Can Do It
    The Power of Word of Mouth Marketing & How You Can Do It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post The Power of Word of Mouth Marketing & How You Can Do It appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. But How Do You Do It?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 30, 2015
    [Blog, Link] How to overcome the fact that people are NOT reading your emails
    ” Including any relevant links. Infographic courtesy Atlassian blog. By Brooke Ballard, {grow} Contributing Columnist. I don’t know about you, but there are MANY days when I want to throw my computer out of a window because of a misinterpreted email. People simply are not reading your emails. Being brief. This takes time.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Blog, Link] 25 Facebook Page Ideas You Haven't Tried Yet
    For more ideas like these for Twitter and blogging, download the ebook here. on your blog, Twitter, etc.), and pose that question to your Facebook audience. 6. Ask them what they would like to see in your next blog post, ebook, webinar, advertisement, event, etc. 7. Share a link to your weekly or monthly newsletter.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Blog, Link] Welcoming Augmented Reality to the Digital Marketing Team
    Think business blogs, eBooks, and free trials or demos…. By using individually created trigger images, we have the ability to link the user to a website, email, video, contact information, and most-impressively, animation and small scale games. Football season is upon us and with it brings the joyous transition to a new season.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 29, 2012
    [Blog, Link] What Percentage of Your Data is Fake? [CHART]
    The biggest single source of bad data in this sample set appear to be in the form of spam, which usually contain html links and terms like “Gold”, “Free” and “WoW”.Having CHART] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Eloqua provides a set of tools to deal with clean data. 
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog, Link] Turn Customers into Advocates
    Roeder always advises small business owners not to engage. “If it’s comments on your blog and your Facebook page, you are welcome to delete them. Letting people know that a new blog post is one of the best you’ve written, and will really help people with a legitimate problem they are struggling with is surprisingly effective. ?. ?“Be
  • B2B LEAD GENERATION BLOG  |  THURSDAY, DECEMBER 1, 2016
    [Blog, Link] 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey
    In most cases, that something is a click. I’m given a call to action link or a button to click on. The post 4 Ways to Humanize Marketing to Fit Your Buyer’s Journey appeared first on B2B Lead Blog. We need to stop treating our customers like objects and treat them like people. Think about it. The pendulum has swung. They feel it.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 21, 2012
    [Blog, Link] The Death of Website Design
    Research has proven that businesses that blog at least 20 times per month gain nearly 4 times more leads than those that don’t blog (Source: Hubspot). Learn exactly how well optimised your website is, whether it is search engine friendly, if your blog is effective and how linked up it is to social media.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 7, 2015
    [Blog, Link] 6 Must-Have Types of Customer Help Content
    Make this information available on your website, blog or help pages. This type of help can extend to other content you’ve created, such as videos, guides or blog posts. Take a look at how they include all of this information, plus a link to contact support, all in one small window. 6. Text Help. Help Videos/Demos/Webinars.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Blog, Link] How Publishers Develop and Monetize Audiences with Digital Marketing
    How Publishers Develop and Monetize Audiences with Digital Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Publishers Develop and Monetize Audiences with Digital Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • B2BBLOGGERS  |  SUNDAY, MAY 9, 2010
    [Blog, Link] Building Your Content Brand In The Content Marketing Arms Race
    Link to the best blogs, websites, articles, videos and books. The kind that gets linked to, tweeted about and passed on.  Read more from Doug at the Velocity blog. But now everybody is in on the game. Soon, every vendor in just about every market will be offering eBooks, white papers, videos and hard-covers. Two choices.
  • WEBBIQUITY  |  MONDAY, APRIL 8, 2013
    [Blog, Link] 24 Exceptional Email Marketing Tips, Techniques and Tactics
    If there’s no link in the email, you won’t be able to track or measure your campaign, including the open rate, and more importantly, the click-through rate”) and segmenting your list to focusing on benefits and keeping your messages brief. Provide a link so users can sign up for email if they are not already on the list.”
  • WEBBIQUITY  |  TUESDAY, JANUARY 5, 2016
    [Blog, Link] 88 Expert Content Marketing Posts Worth Another Read
    Engagement-Driven Elements You Should Add to Every Blog Post by Content Marketing Institute. Here are five things to add to every blog post to increase engagement. Steps to Personalize Repurposed Content for Your Target Audience by TopRank Online Marketing Blog. But does that mean guest blogging no longer has value?
  • CAPTORA  |  TUESDAY, JANUARY 3, 2017
    [Blog, Link] How To Choose an International Expansion Strategy
    In this blog post, I’m going to describe the key concepts you must consider as you begin to expand internationally – website structure and digital marketing maturity. I’ll walk you through the main options you have for internationalization, and help you decide which approach works best for you. Website Structure. Subdomains.
  • SAZBEAN  |  TUESDAY, SEPTEMBER 14, 2010
    [Blog, Link] Why RSS Is Still Important for Your Business
    Many search engines use RSS feeds in order to be able to keep track of when your site (or blog) updates. Post a blog entry and it probably shows up within a couple of hours. Do you have your blog automatically post to Facebook, LinkedIn or Twitter? Search Engines. Social Networks. Monitoring. Yup, RSS feeds.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 14, 2013
    [Blog, Link] Get More out of your Marketing Automation with Interactive Content
    Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Luxury Link creates travel-related personality surveys to funnel prospects to highly targeted online offers. Why interactive Content?
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 8, 2014
    [Blog, Link] 4 Motivational Melodies to Help You Communicate on Social Media
    For example, if you own a photography business, share a link to help your customers care for their camera after taking pictures in bad weather. Get the VR Buzz. © 2014, VR Marketing Blog. The post 4 Motivational Melodies to Help You Communicate on Social Media appeared first on VR Marketing Blog. What else should you post?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Blog, Link] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    In this blog, I’ll cover five strategies  to use LinkedIn to drive significant revenue for your company: 1. Author: Russell Banzon If your company is anything like some that I’ve seen around Silicon Valley, your sales reps see their quotas increase quarter after quarter. You’ll be able to find even more prospects because of this.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog, Link] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. The more you put in, the more you get out.
  • B2B LEAD BLOG   |  THURSDAY, APRIL 7, 2011
    [Blog, Link] Web Clinic Replay: How Lead Nurturing Produced $4.9 Million Pipeline Growth in Eight Months
    Tweet As promised in my most recent blog post, below is the link to the MarketingExperiments Web clinic replay that looks at how one organization overcame stagnant sales, regardless of more marketing activity, through lead nurturing. link]. million in additional sales pipeline growth in eight months.
  • EARNEST ABOUT B2B  |  FRIDAY, JUNE 19, 2015
    [Blog, Link] A guide to content curation. Where can I find shareable social content?
    It links everything together and sends reminder emails to forgetful team members, but it isn’t free. Feedly – allows you to pull together RSS feeds from selected blogs in a magazine format. Digital Buzz blog – brings together top campaign activity in easy to digest summary videos. Their made-up homonym , not mine.
  • VOLACCI  |  WEDNESDAY, DECEMBER 4, 2013
    [Blog, Link] Setting Up Your Drupal Site to Handle Marketing Content
    This blog post may get a little deep, but don’t worry. see "page" section on that link). Prefer that all your blog posts to have a different font size? An example of this would be a events business with several different service offerings they cover on their blogs. The Blog module gives you a “Blog” type.
  • THE EFFECTIVE MARKETER  |  SUNDAY, FEBRUARY 15, 2009
    [Blog, Link] if you're gonna copy, make it right
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking If you’re gonna copy, make it right An interesting blog post by Jason Cohen at OnStartups.com   discussed why you shouldn’t copy other companies just because they were successful at what they do. Maybe.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2011
    [Blog, Link] 7 Signs You’re A Social Media Diva
    You don’t respond to comments on your blog because you are “too busy&#.  You don’t thank blog writers for mentioning you, highlighting your work and linking to you in their posts.  If someone calls you out specifically in their post they must think quite highly of you – retweeting the post with a thank you is easy enough.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Blog, Link] 6 Ideas to Refresh Your Email Marketing [Guide]
    We agree. (If you need a little help gauging these rates, check out our recent blog post on this topic). One of the easiest ways to do this is to include social media links. With a few tests, you’ll know if your refreshed emails are effective. © 2014, VR Marketing Blog. Good question. Check them out: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Blog, Link] Someone’s making money off your copyrighted content (But it isn’t you)
    And that is exactly what is happening in a questionable method of monetizing blog content involving sites like  Business2Community  and  NewsCred. Both NewsCred and B2C are profiting from the original content skimmed from blog sites for free. By Kerry Gorgone, {grow} Contributing Columnist. The site has no association with SAP.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 10, 2015
    [Blog, Link] Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business
    Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: 7 Things Marketing Automation Software Can Do For Your Business appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • CEROS  |  TUESDAY, MAY 3, 2016
    [Blog, Link] Thinking Like a Journalist: How to Create Relevant and Newsworthy Content
    This post, Thinking Like a Journalist: How to Create Relevant and Newsworthy Content , written by Jed Wexler , appeared first on Ceros Blog - Interactive Content Marketing & Design Tips. recent story by Top Rank Blog reported on the ROI for 11 B2B content marketing campaigns. Happy reading! Journalism isn’t what it used to be.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Blog, Link] The Best Converting Landing Pages for B2B
    That action may be to sign up for a seminar, join a waitlist on an upcoming product, subscribe to a blog, or buy a service. Link Color: The main thing to consider with links is consistency. There is usually not a need for neon or unique colors for links because our brains have been wired to look for the blue underlined link.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Blog, Link] 35 experts weigh-in: How we create influence on Facebook
    ” BERNADETTE JIWA , of  Striking Truths : “I think one of the things that’s overlooked about FB is that you don’t have to have a huge presence there yourself to drive ‘traffic’ back to your blog. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart. Human.
  • WEBBIQUITY  |  MONDAY, JUNE 6, 2011
    [Blog, Link] The 2011 #Nifty50 Top Twitter Men Reprise
    Note: This post, a joint effort between Cheryl Burgess and me, originally appeared on the Blue Focus Marketing Blog last month. So, as promised in Tom Pick’s blog, “ 2011 #Nifty50 Top Twitter Women ”, in honor of mothers, our 2011 #Nifty50 Top Twitter Men now honors fathers. Blogging at COMMScorner.com , TheNextWeb.com and PRDaily.biz.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 1, 2012
    [Blog, Link] 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success
    These include SEO rankings, inbound links, articles published, content downloads, reach (e.g. Twitter followers, Facebook fans, LinkedIn followers, blog subscribers), comments, retweets, Likes, shares, clicks, traffic, leads… and so many more.  But be careful about measuring activity, not results. Social engagement, not just reach.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 10, 2015
    [Blog, Link] Build Customer Trust by Sending These 6 Emails
    Apologize for sending out the wrong deal, an inaccurate fact, or a broken link. Build trust by emailing through VerticalResponse – It’s free up to 1,000 contacts. © 2015, VerticalResponse Blog. The post Build Customer Trust by Sending These 6 Emails appeared first on VerticalResponse Blog. Need some examples?
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 25, 2015
    [Blog, Link] New Automatic Follow-Up Emails + More New Features
    Let them know you need them to proofread, test links or that you’ve made changes and need approval. Sign up for our weekly VR Buzz email. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Blog, Link] TV Really Is Easier to Measure than Social Media
    link]. If someone emails a link or tells a friend, it is unaccounted for. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. disagree. History.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 27, 2013
    [Blog, Link] Top 10 Peter Drucker quotes on Business Management
    The author of this blog is Jeff Ogden of the digital marketing company  Find New Customers , an award-winning BtoB marketing and sales expert who’s a two time winner of Top 50 in Sales Lead Management. Buffer The Greatest Hits of the business management expert Peter Drucker. He wrote many books and shared muc h business wisdom.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog, Link] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What exactly is marketing automation and why do you need it? It’s pretty simple.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Blog, Link] How (and Why) to Personalize Content on the Web
    For example, the CEO of a software companymight see one call-to-action at the bottom ofa blog post, while the CEO of a healthcarecompany (reading the same blog post) seesanother. How (and Why) to Personalize Content on the Web was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 28, 2012
    [Blog, Link] Too Many B2B Social Media Objections Got You Down?
    The first step is to create a blog and start creating awesome content. The ones that don’t, wonder if blogs are still relevant. B2B companies looking to drive leads publish regularly on their company blog and send traffic from their Facebook pages to their blog posts. Blog posts need calls to action.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Blog, Link] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    The pages are linked to marketing automation forms that capture the resulting leads. even mentioned them briefly in a blog post in late 2012. I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail. market.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] A Social Media Measurement Dashboard; One Approach
    There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Keep in mind, that a big part of social media is sharing your own content, otherwise how do potential prospects find your blog or landing page?  A re your social media efforts working?  REACH.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Blog, Link] 5 Things You Shouldn’t Expect from Marketing Automation
    Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities. Your sales team can view specific data about your prospects, including the links they clicked, the registration forms they completed and their lead scores.
  • HUBSPOT  |  MONDAY, OCTOBER 1, 2012
    [Blog, Link] A Step-by-Step Guide to Flawless On-Page SEO [Free Template]
    Well, this blog post is going to make it even more awesome, because it's going to walk you through how to use that template. free tool like Xenu's link crawler can give you an export of all of your pages, which can serve as an audit of your site that delivers all the pages you’ll need to optimize. Step 11: Link It Up.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Blog, Link] 4 B2B Marketing Tips for Running Successful PPC Campaigns
    In this blog, I’ll share these insights with you so you can ramp up your PPC campaigns. Author: Divya Dutt When I joined Marketo three years ago, I had previous experience running paid search campaigns at a B2C company. Don’t Focus Solely on Conversions. But when you’re running B2B campaigns, the circumstances are a little different.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 7, 2012
    [Blog, Link] 13 Types of Product Content Sales Needs to Close More Deals
    And admittedly, we don't tout the value of product marketing enough on this blog. And hey -- those handy product videos can definitely help you achieve these goals, too. 3) Product Blog Content. You could also use this blog to announce company news, making it a combined company product and news blog. That changes today.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Blog, Link] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. Include Links to Your Website: After all, why else would you be tweeting? According to our "Science of Retweets" data, more than 50% of retweets include links.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 29, 2013
    [Blog, Link] You Know You Work in PR When…
    You Know You Work in PR When… was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Megan Ziman 1. You tell people that PR stands for “Public Relations,” but they have no idea what you do. 2. So you make an awkward joke about having a “BS” in PR. 3. ” 4.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 16, 2014
    [Blog, Link] How To Start A Conversation To Keep Visitors On Your Web Site
    We spend a lot of time and money getting people to click on our sites, so create an experience that keeps them around once they take the plunge and click on your link. How To Start A Conversation To Keep Visitors On Your Web Site is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Demand Generatio
  • CONTENTLY  |  THURSDAY, AUGUST 11, 2016
    [Blog, Link] Webinar: The Content Marketer’s Guide to Great SEO
    We scrambled to create as many keyword-stuffed blog posts about the engagement as possible in hopes of tricking Google. Two dozen blog posts later, Google had sent us a record flood of traffic. There’s not a whole lot of value in writing a decent blog post anymore.” Pandemonium broke out. ” It worked.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Blog, Link] How to Easily Create a SlideShare Presentation [+Free Template]
    Download the free PowerPoint template , and we''ll walk through how to use it right now in this very blog post. Just like you would outline a blog post before writing, you want to establish the three or four main takeaways from your presentations, and create a section for each one. So what to do? Ready? Let''s dive in. No design.
  • BIZNOLOGY  |  TUESDAY, APRIL 19, 2016
    [Blog, Link] SOCi allows me to load up on topical social content and then let go
    linked to  How to Get the Most From Your Push-Up Workouts.  I have fun with it and always make it reflect something I like and respect about what I know about my 9Round gym, assuming they’re all like that. Well, all most 9Round gyms share are motivational graphics and photos, which is motivating but isn’t very engaging.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 16, 2011
    [Blog, Link] 9 Experts Answer “What Makes an Online Video Worth Sharing?”
    He linked it over to an embedded video on his blog, which I followed because he’s a trusted source of mine for good content. Experts Answer “What Makes an Online Video Worth Sharing?&# is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Read and just click to share your favorites.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 6, 2016
    [Blog, Link] 2017 Marketing Predictions [Slide Deck]
    2017 Marketing Predictions [Slide Deck] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 2017 Marketing Predictions [Slide Deck] appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Maybe it’s just me, but 2016 went FAST. Customer-Centric Marketing.
  • JUNTA 42  |  SATURDAY, JULY 2, 2016
    [Blog, Link] This Week in Content Marketing: Facebook Slowly Eats Media Companies for Lunch
    Go here for more – [link]. 1. Use the code PNR200 to save $200 off at  [link]. 3. It also publishes the 360 Blog and a 360 Real Time podcast , in which it conducts interviews with designers. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Blog, Link] B2B Retargeting – Benefits and Pitfalls
    In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type. The gist of that article was targeting individuals who are already part of your database. Chris.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Blog, Link] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Tradition says that if you want to show a website in a PowerPoint, you should just create link to the page and prompt a browser to open. Expertise means nothing without a good presentation to back it up.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Blog, Link] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Heck, I even used it in my  recent blog post about email opt-ins. That Ready? Here we go. 1. Thanks.”
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Blog, Link] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Heck, I even used it in my  recent blog post about email opt-ins. That Ready? Here we go. 1. Thanks.”
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Blog, Link] Book Review: Optimize
    The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” What motivates them? What do they care about?”
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 29, 2013
    [Blog, Link] 3 Answers to Important Questions About Creating Collaborative Content
    The image above links to that live comment with my reply, but naturally, that should create a quick blog post repurposing my comment. One major piece of content per month won’t bring in the growth most of the folks reading this or Jay’s blog are tasked with bringing in. One of my favorites was from Tom Mangan.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Blog, Link] Infographic Dos, Don’ts and Must-Haves
    Just like when you’re writing a blog post, it’s important to limit in the amount of information in your infographic to the story you want to tell. Instead, create something that’s relevant and genuinely interesting to your readers, making them far more likely to tweet out your link or share it on their own blog, LinkedIn and Facebook.
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Blog, Link] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Here’s what it looks like, courtesy of the Twitter Advertising Blog: So cool, right? Fallback URL : If users click through on a Lead Generation Twitter Card on a non-supported platform, they will be taken to this link. They literally just have to hit "Submit" on the Card''s call-to-action. but we''re getting ahead of ourselves here.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 22, 2015
    [Blog, Link] Planning Templates for Everyone! Plan Your 2016 Marketing Programs Now
    This blog will give you some planning help with our program plan templates for both  B2B Marketers and Consumer Marketers  and walk you through some important questions to consider. Plan Your 2016 Marketing Programs Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Now look at you!
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 11, 2011
    [Blog, Link] Finding content within your company that’s actually worth sharing
    There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. But blogs are still rare. After all, what do your Twitter folks link to?
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Blog, Link] 9 Signs You’re Ready to Adopt Marketing Automation
    Signs You’re Ready to Adopt Marketing Automation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amy Guarino As the VP of Business Development at Marketo, I frequently hear from agencies whose clients are considering marketing automation. Sign #2: Inability to Scale. Want to learn more?
  • BIZNOLOGY  |  MONDAY, MAY 27, 2013
    [Blog, Link] 5 Ways to Get the Most From Google+ Communities
    One of the most remarkable Google+ community features are the options for different types of content which can be shared; you can pick between photos, video, links and events.  The network is even moving towards automatically generating hashtags for posts, based on the content of the link or event attached. Photo credit: Wikipedia.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 3, 2016
    [Blog, Link] 5 Core Components of a Successful ABM Strategy
    This blog unpacks five components supported by sophisticated marketing automation solutions that will accelerate and enhance your  ABM implementation strategy: 1. Author: Patrick Groover “Narf!…What …What are we going to do today Brain?”. The same thing we do every night Pinky…try to take over the world!!!”. Define Your Segments.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Blog, Link] Everything You Need to Know About User-Generated Content
    Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Make it easy for them to share on social by having your linked icons right there. Creating raw material for a blog post about the contest. Creating images for your blog and website. Want more content?
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Blog, Link] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Blog, Link] 5 Disruptive Social Selling Technologies
    Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. We’re republishing it here (with a best-practice canonical link ) so our Marketing Action blog readers can have access to it. The UI is super clean and it is extremely easy to navigate. Benefits It Offers.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Blog, Link] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • MODERN B2B MARKETING  |  TUESDAY, MAY 5, 2015
    [Blog, Link] Marketers Rejoice! Emoji Marketing is Here
    Emoji Marketing is Here was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers Rejoice! Emoji Marketing is Here appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. and obtain access to a whole new set of emojis. Ok, first the obvious, they’re fun.
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