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  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Blog, Link] How to Use Social Media to Promote Non-Profit Events
    If that prize comes from a sponsor, have the sponsor share the link on their page, too. Encourage all the members of your team share the link on their personal pages as well. Include a link to the registration page within each post, since quality content will likely result in registration. Over 700 fundraisers attended.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Link] 5 tips to amplify your YouTube video and get more views
    Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Add a link featuring your CTA. Hint: Try to use keywords and terms that are linked to the subject matter and that your customers would use to search for the issue being dealt with. link]. Select the video language.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 17, 2012
    [Blog, Link] Marketing Is The New Sales
    I just read an interesting blog by Mark Emond in which he discusses how the marketing role, as well as the way B2B buyers buy, is evolving. He talked about how buyers now prefer to engage with a sales rep much later in the process than ever before. The buyer will be much more educated upon first contact.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Blog, Link] 20 Common Social Media Marketing Myths BUSTED
    so I could officially bust them in this blog post. For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". As the former dark horse of the marketing world (I think we're past those days though, right?),
  • MODERN B2B MARKETING  |  MONDAY, APRIL 29, 2013
    [Blog, Link] Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video]
    Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. And did you know that your side-kick would be a trusted marketing automation robot? Well, if you didn’t then get with the program! Marketing Automation Modern B2B Marketing
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Blog, Link] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Heck, I even used it in my  recent blog post about email opt-ins. That Ready? Here we go. Thanks.”
  • VERTICAL RESPONSE  |  MONDAY, MAY 5, 2014
    [Blog, Link] 5 Elements of an Effective Call to Action
    Your company newsletter, for example, might have several calls to action that link customers to various articles. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Make a purchase?
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 13, 2014
    [Blog, Link] Why Marketers Need to Own the Dismount
    Ah, here’s the Email Preferences link. If you can’t read this, here’s the text: Warning  - If you click the link below you will be disconnected from ALL D + N Agency email communications and benefits that you, as a valued member are entitled to. Daily emails, however, are cluttering up the joint and adding no value, so away you go.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 23, 2012
    [Blog, Link] Content Marketing: Trend Spotting in the Social Media Wild
    It provides a wealth of fresh data for any user name, hash tag, word or phrase that you enter, and returns a number of parameters, such as top hash tags, links, and nice charts. TweetMeme features the “hottest links on Twitter” across a number of channels, including Technology. Who is driving the conversation?  among others.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 13, 2014
    [Blog, Link] 10 New Examples of Marketing So Useful, You’d Pay For It
    One of my all-time favorites, this series of Vine videos is now also a Tumblr blog and Pinterest board, all devoted to useful, six-second household tips. 10 New Examples of Marketing So Useful, You’d Pay For It was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lowe’s Fix in Six. Genius!
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Blog, Link] How to Get More Leads From Existing Content
    When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers. When promoting evergreen content in social media or when linking to it in other content (e.g. new blog articles), you want to make sure you're promoting the best of your older content. Create Landing Pages.
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Blog, Link] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    link to confirm the subscriber did indeed subscribe to the email list. Some send one email with a double opt-in confirmation link and the welcome email content, while others send two emails -- one with the double opt-in confirmation link, and a separate email with welcome email content. 10) Send them to your blog.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Blog, Link] Weekly Wrap Up - March 25
    From blogging to websites to marketing strategy, there are lots of great posts this week. Mark Schaefer of {grow} provides his overview and it's full of links to cool stuff we want to check out. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! But cold calling is no fun for anybody.
  • HUBSPOT  |  MONDAY, FEBRUARY 28, 2011
    [Blog, Link] Facebook Like Button Gains Better Sharing Functionality
    Prior to these upgrades to the Like button, only a link to your article would appear in a users recently activity, which receives less attention than the profile Wall. These new Like button features are yet another reason businesses need to have at least one image in their blog post. Facebook has been living in a two-button world.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Blog, Link] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    Content should be a mix of original (white papers, ebooks, infographics, blog posts) along with curated. You can set up a Twitter feed to easily share the content widely within the organization (note that Twitter has discontinued its sharing link to LinkedIn, so your employees will need to cut and paste, or use a tool like Hootsuite).
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Blog, Link] 7 Shameless Tactics Marketers Use to Lure an Audience
    We use this tactic in our blog posts all the time. Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. That blog post has received over 33,000 views and triple digit inbound links. Slow and steady wins the race. 1) Cute Animals. Big whoop!
  • BLOG MY CALLS  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog, Link] The Call Tracking Landscape
    The missing link in call tracking has always been that the analytics stops when the phone rings. Also, why did we put a picture of autumn leaves on this blog? 'When we launched LogMyCalls in the Summer of 2012, we joined about a dozen serious call tracking competitors. Call tracking doesn''t change that much. That''s it. Period.
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [Blog, Link] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. This has enabled me to promote my blog and build additional exposure to both my white papers and those of my clients. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. WritingWhitePapers Blog.
  • HUBSPOT  |  THURSDAY, FEBRUARY 2, 2012
    [Blog, Link] 6 Different Emails Every Marketer Should Consider Sending
    In this blog post, we'll discuss the different types of email marketing communication and their respective advantages and disadvantages. Many companies do quick summaries of their most popular blog posts and link to the articles from their newsletter. Should you nurture your subscribers with weekly newsletters? week or a month).
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Blog, Link] 7 Habits of Remarkably Charismatic Marketers
    Here's how to get started: Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. Those view counts on your blog articles will increase as people realize how great your content is -- but only if your content is consistently great. love those people. awesome.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 7, 2013
    [Blog, Link] The USPS is Going to Stop Delivering Mail on Weekends, Should You Start Delivering Emails?
    Mike Volpe chimed in on the conversation with a link to the Science of Email Marketing presentation. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. That means most mailers, letters and catalogs would not arrive on Saturdays, ending a 150-year tradition. What’s the correct answer?
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Blog, Link] Why You Need Social Media Followers Who Won't Ever Buy
    Let's say that a follower who has 5,000 Twitter followers of his own shares one of your blog posts or retweets one of your tweets. For example, if you can solicit an introduction from an influencer to another industry blogger that you can contribute a guest blog post to, you'll probably benefit from a couple of inbound links.
  • HUBSPOT  |  SUNDAY, MAY 26, 2013
    [Blog, Link] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
    Penguin 4 also includes more sophisticated link analysis software that better understands website links. Tumblr houses more than 105 million blogs and 50 billion blog posts that will now be incorporated into Yahoo!’s Read more on the Pinterest blog. 'It''s been a busy week for companies like Google, Yahoo!, Yahoo!
  • WEBBIQUITY  |  MONDAY, JULY 25, 2011
    [Blog, Link] Web Presence Optimization, Reloaded
    So I figured it was time to update my inaugural post on this blog, What is Webbiquity? And finally, your website and blog are no longer the only places that buyers may find you. If you don’t have a blog already, start one. Where do I start? Do I have to do everything ? Why is web presence optimization important?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Blog, Link] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. 'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. The rising mobile app space is a prime example. Kahuna.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Blog, Link] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Geo-tags link photos back to a specific place -- if you click on a geo-tag, you can see both a map and all other photos taken in that place. You can even go further with your geo-tags by creating custom locations and linking to “Booth 22” or “Main Lobby” so attendees will know exactly where to find you.
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Blog, Link] How to Audit Your Website for Improved SEO and Conversions
    keyword stuffing, exact match anchor text links, etc.) In the first part of your website audit, you should be focusing on the content housed on your website, from landing pages, to blog posts, to any other web pages on your site. Find those error messages and clean up your broken links. The Benefits of a Website Audit.
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Blog, Link] Epically Awful Social Media Blunders and Why Your Business Should Care
    Epically Awful Social Media Blunders and Why Your Business Should Care was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. However, not every business has been able to make social media work for them. Here are a number of social media blunders that you should try to avoid. Being Insensitive.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Blog, Link] A reading list for aspiring knowledge workers. Future Tense:
    Weblog columns [select a blog]. Corante Blog]. About this blog. BNET Blogs - HRs Brand New Experience. The HR Blog. Dynamist Blog. Lessig Blog. Blog of Collective Intelligence. Dont Miss The AppGap , a blog on the future of the office and small business. The links here go to Amazon.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 15, 2013
    [Blog, Link] Non-Profits That are Doin’ it (Social Media) & Doin’ it & Doin’ it Well
    Make sure you link your images back to your website to help drive traffic, and donations. Videos are highly interactive, interesting and can drive people to your website, blog or YouTube page. © 2013, VR Marketing Blog. 'Social media marketing may seem challenging for any business, even non-profits. Twitter. Pinterest.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2012
    [Blog, Link] How to Revitalize Evergreen Content for a Lead Gen Boost
    It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates. If an older piece of content, say a blog post, was very popular upon its first launch, continue to update it as new information becomes available. Link to New Content.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 16, 2011
    [Blog, Link] 10 Guaranteed Ways to Get More Google+ Page Followers
    Optimize and Populate Your Page With Content First: It's never a good idea to start promoting something before it's truly "ready," whether it's a new blog, a new campaign, or a new social presence. Write a blog post about your new Google+ Page, what you'll be sharing there, and why your blog readers should want to follow you.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 7, 2013
    [Blog, Link] What Millennials Really Want From Your Nonprofit’s Website
    More specifically, they want to connect with your organization through your website first and foremost, as well as through social media, your blog, and email. If you have a blog and your last post is from over a month ago, it’s time to write a new post. 6) Tell stories on your blog. The 2013 report was no exception.
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Blog, Link] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    'Editor’s note: The Tim Asimos post you are about to read was published on the circle S Studio blog a few days ago. weekly blog update), don’t just assume that they’d also like to start receiving tons of other messages (e.g. We liked it so much that we’re republishing it here today. promotional emails or content offers).
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Blog, Link] SEO or Gaming the System?
    Marketing blogs picked up the news and have been discussing it all week. Will this incident cause Google to change how it evaluates links? Tweet Wow. This week has been a crazy one for SEO news. ve read several different articles and after mulling things over here’s my take. First, shame on JC Penney. Time will tell. What do you think?
  • MODERN B2B MARKETING  |  MONDAY, MAY 20, 2013
    [Blog, Link] Dr. Marketo’s Cabinet of Curiosity
    Dr. Marketo’s Cabinet of Curiosity was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman At Marketo, we’re all about the science of marketing. Everyone thinks of marketing automation as a new field. You can download the slide show here. Marketing Automation
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Blog, Link] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    With Post Planner, you can actually customize this so that it can say the name of your brand – and the brand name can be linked to any page to facilitate visitors to visit your website. Customized branding – and link – for each post published using Post Planner. Photo credit: Wikipedia). Analytical applications.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 3, 2009
    [Blog, Link] SEO for Product Pages
    It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. Be as specific as possible, and link to case studies to support specific claims.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, OCTOBER 13, 2010
    [Blog, Link] Flip the Funnel Book Review « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.What’s the verdict?
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [Blog, Link] Getting the most out of conferences and events « The Effective.
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.This serves two purposes.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Blog, Link] If Your Writing Sucks, So Will Your Content
    If Your Writing Sucks, So Will Your Content was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Content marketing is taking a bit of heat these days as marketers scramble to jump on the latest trend of thinking like a publisher. I agree 100%. Writing sucks, and it’s hard. So what’s the answer?
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Blog, Link] 5 Ways Crappy Content Destroys Your Inbound Marketing
    If you content sucks, no one will link to it. Inbound links are your inbound marketing moneymaker. The more links you have from high authority websites, the more traffic and better listing positions you'll generate. We've all heard it a million times: content is king! But not just any content; it has to be remarkable. Forever.
  • HUBSPOT  |  MONDAY, APRIL 4, 2011
    [Blog, Link] How to Get Found Online As a Local Business [Marketing Cast]
    Connecting with industry thought leaders offers an effective way for you to draw high-quality inbound links and create buzz around your company name. Have you been following a popular blog in your industry? Her focus on creating valuable content and accumulating inbound links drove great results for her business.
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Blog, Link] Why Inbound Marketing Is Perfect for Your Niche Business
    Jason found a huge opportunity in his industry and region -- his competitors weren't blogging, but his prospects and customers were searching online. You could be relaxing on your porch on a Saturday, hammering out a blog post, and a prospect might read that blog post on a Tuesday morning in their office a year from now.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 20, 2014
    [Blog, Link] 7 Ways Your Sales Team Can Get Results with B2B Social Media
    Also include videos, PDFs and links to your business website in these profiles. Promote sales blogging. It’s no longer enough to feature a blog post from your CEO or CMO. Members of your sales team should also be blogging and steadily building a rich network of followers. Direct your salespeople to refine their profiles.
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, OCTOBER 4, 2013
    [Blog, Link] What Do B2B Buyers Want from Your Website? Take Our Survey!
    Blogs? Take the B2B Website Usability Survey [link] (Plus entry to win $100 Amex gift card) via @diannahuff @KoMarketing. SEE: [link]. 'Do you ever wonder which website elements help establish credibility — and which are a complete turnoff? Which content tactics work best in terms of getting buyers to take the next step?
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 2, 2013
    [Blog, Link] 10 Questions to Help Audit Your Social Media Strategy in 2013
    Or do your tweets, posts, and blogs truly represent the “voice” of your brand? Neal Schaffer [link] By: David Graham (@DavidGrahamSA) by. Don’t expect an internal request from your Audit Department – you need to be proactively auditing your social media strategy. Welcome to 2013! Social Media Content.
  • VERTICAL RESPONSE  |  THURSDAY, SEPTEMBER 5, 2013
    [Blog, Link] Turn Customers into Advocates
    If it’s comments on your blog and your Facebook page, you are welcome to delete them. I have seen things written about me on other blogs and I have seen…comments defending me, but I would never add fuel to the fire by linking to the post and saying, ‘Go over there and tell them that they’re wrong and what you think.’”.
  • THE EFFECTIVE MARKETER  |  THURSDAY, AUGUST 5, 2010
    [Blog, Link] Best Companies Don't Need Marketing
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.United States License.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, DECEMBER 8, 2010
    [Blog, Link] Marketing Automation Monday is Here!
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.United States License.
  • HUBSPOT  |  TUESDAY, APRIL 3, 2012
    [Blog, Link] The Sales Game Has Changed: Here's How to Adapt
    His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Post links to your articles, blogs, events, and lead generating offers to drive site traffic and generate leads. 3) Remember that blogging isn't just for marketers. How the Sales Game Has Changed. The result?
  • B2BMARKETINGSMARTS  |  SUNDAY, NOVEMBER 22, 2009
    [Blog, Link] Two simple B2B marketing ideas I wish I’d thought of.
    Then there’s a link entitled “ Download the Delivra All-in-One Fact Sheet (PDF) >> &# This is so smart and so simple, it’s brilliant. Simple Idea #2: Many apologies to whoever wrote about this on a blog post or on LinkedIn, but I read this idea over a month ago and didn’t make note of where. Save it.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2011
    [Blog, Link] 5 Ways to Repackage Existing Content to Create MORE Content
    Turn Videos Into Blog Posts. Each episode has also been featured on our blog with specific examples and takeaways for marketers. What is more, this ebook is essentially a multimedia experience, because it not only contains traditional text, but it also includes screenshots of the videos and links to where to find them online.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 17, 2014
    [Blog, Link] The Art of the PR Follow-Up
    If your press release was about a new product or service, your follow-up might include a customer testimonial or links to data or research supporting the need for your new product or service. If your press release was about an event, follow up with a link to online photos of the soiree. © 2014, VR Marketing Blog. Nothing.
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Blog, Link] Power of the Journey for Social Businesses
    Take, for example, the AT&T Networking Exchange Blog (AT&T NE blog)  Bill Strawderman and Trish Nettleship spearheaded the AT&T NE blog in order to bring the digital voices of employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  To learn more, go to [link]. 
  • BLUE FOCUS MARKETING  |  TUESDAY, JUNE 26, 2012
    [Blog, Link] Power of the Journey for Social Businesses
    Take, for example, the AT&T Networking Exchange Blog (AT&T NE blog)  Bill Strawderman and Trish Nettleship spearheaded the AT&T NE blog in order to bring the digital voices of employee ambassadors in the public sphere as part of the company’s effort to help foster authenticity.  To learn more, go to [link]. 
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Blog, Link] 5 Practical Writing Techniques to Double Your Productivity
    This  Writtent blog post talks more about outlines and productivity. Do your research, find trusted sources to back up your points, drag links to your page, and have it all in your head and ready to refer to. Example:  While writing this blog post, I first wrote a short paragraph or two under each heading. Join the club. Check.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 28, 2014
    [Blog, Link] It’s the Law: 7 Email Marketing Rules You Should Know
    At the bottom of the email, you can provide a link to unsubscribe. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. 'Did you know there’s a law about sending emails? All rights reserved.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 3, 2012
    [Blog, Link] The Big Challenge for Content Marketing? Not Content or Marketing – Execution
    At the same time, those collar-grabbing survey numbers raise a few nagging questions,  such as: Why do most company blogs – this one being a fabulous exception — still wither on the vine , despite fatter budgets and sold-out content marketing conferences overflowing with best-practice tips and advice? In one word: wow.
  • HUBSPOT  |  THURSDAY, NOVEMBER 10, 2011
    [Blog, Link] 6 Reasons Great Content Fails
    The title of your content is a potential reader's first impression of that content, whether they find a link to your content in social media, search results, or via email. Master the art of exceptional blog titles , and you'll be one step closer to preventing content failure. That's right. Sometimes truly great content flops.
  • WINDMILL NETWORKING  |  WEDNESDAY, MARCH 7, 2012
    [Blog, Link] My Dirty Little Social Media Secret? Content Hoarding Tools.
    I packrat hundreds — if not thousands — of links, PDFs, images, ASCII text files, audio recordings and videos.  There’s nothing like the potency of an on-target content reference in a blog comment thread, discussion group joust or fast-flowing tweetchat.  I have a confession to make.  am a hoarder.  I collect things. 
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 7, 2010
    [Blog, Link] The 7 Burning B2B Social Media Questions
    According to this study , none of the Global Fortune 100 CEOs had a blog and only 2 had a presence on Twitter. She said the best advice to give a CEO who is considering starting a blog or getting involved in social media was a quote from Apple CEO Steve Jobs: “JFDI” (That’s “Just F-ing Do It”). Glad to have discovered your blog.
  • HUBSPOT  |  MONDAY, SEPTEMBER 12, 2011
    [Blog, Link] Essential Guide to Writing and Launching Ebooks That Generate Leads [Free Ebook]
    On this blog and in much of our other content, we regularly discuss the importance of downloadable content offers to inbound marketing. It can be a great call-to-action in blog posts for people craving more information on a topic, and it can also serve as the basis for a successful email send. Choosing effective topics and titles.
  • HUBSPOT  |  TUESDAY, OCTOBER 16, 2012
    [Blog, Link] 8 Ways SEO Should Influence Your Marketing Copywriting
    For example, website pages may be more formal and focused more on product details and services, while blog posts may be less formal, focused more on educational and informative content. To help define your buyer personas to direct your content creation efforts, read this blog post and check out our free buyer persona creation template.
  • B2B MEMES  |  WEDNESDAY, APRIL 13, 2011
    [Blog, Link] Why Aggregation Is Not Distasteful
    You only need to review the online outrage over the swiping of a blog post by Cooks Source last fall to see that. But Instead, you simply click on the link and start reading. What is it about aggregation that riles so many journalists? Curious why Web is different.”. That would indeed be distasteful; in fact, it would be theft.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 14, 2013
    [Blog, Link] The Cost of Delaying Marketing Automation
    Re-use old blog posts. The Cost of Delaying Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller You’re not a marketer if things aren’t hectic and your organization isn’t busy. But don’t let the delay go on too long. Objection. Response. You’ll always be busy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 13, 2010
    [Blog, Link] Can you make money from your Twitter stream? Mack Collier just did it.
    For example, I would love to start a blog devoted to #Blogchat, and I have transcripts from over 40 previous #Blogchats that I would love to share with everyone. Picking a blog theme/template is a topic that #Blogchatters have asked about before, and Grant could speak to it better than I could. That’s right.  How did it come about?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 13, 2011
    [Blog, Link] Announcing the Definitive Guide to Marketing Metrics and Analytics
    Announcing the Definitive Guide to Marketing Metrics and Analytics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller 19,000 people have downloaded the Definitive Guide to Lead Nurturing.  11,000 people have downloaded the Definitive Guide to B2B Social Media. Get it today! And much, much more!
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Blog, Link] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    To someone unfamiliar with online marketing, terms like blogging, RSS, and social media not only sound strange but are also unclear in terms of how they connect to business objectives. Instead of ' Blog ,' Use ' Content Publishing Platform ' - Blog is a strange word to those unfamiliar with online marketing.
  • HUBSPOT  |  SUNDAY, JULY 15, 2012
    [Blog, Link] Twitter's New Search Features, And Other Marketing Stories of the Week
    Many companies are afraid, especially in the wake of Google's Penguin update, of their competitors attacking their SEO by "launching a series of widespread, low-quality links over a variety of root domains." These types of links bring down your website's SEO authority due to their own untrustworthiness. have to hand it to Twitter.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 1, 2011
    [Blog, Link] Tips for Creating Conversion – An Interview with Tim Ash
    Tips for Creating Conversion – An Interview with Tim Ash was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes Marketo had the chance to interview landing page optimization expert and conversion king, Tim Ash of SiteTuners.com. He wrote the book on landing page optimization, literally!
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Blog, Link] The Top 20 Twitter Clients being Used in 2012
    The leading client in the poll as I write this blog? Twitterfeed  is a utility that allows bloggers to “feed” their blog posts or other RSS content to Twitter, Facebook and other platforms thereby enabling publishers to reach a wider audience and while receiving real-time data. SproutSocial. twitter.com/cibostudios/st….
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog, Link] 3 SEO Lessons From Dreamforce
    Every item was the offline equivalent of an inbound link to our website. Just like Google's algorithm, all of those inbound links kept pointing people back to us at the conference. Create a widget, badge, or other item that people will want to show off on their website or blog, and each one will become an inbound link for your site.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 28, 2010
    [Blog, Link] What The Japanese Can Teach Us About First Impressions.
    You can read his personal blog at  [link] , where he gives advice on marketing to geographically local customers. You can read his personal blog at [link] where he gives advice on marketing to geographically local customers. This is a far cry from how we treat our customers’ business cards here in North America.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Blog, Link] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • BIZNOLOGY  |  FRIDAY, NOVEMBER 2, 2012
    [Blog, Link] Why Small Businesses Need Smart Marketing
    There are also many online opportunities for partnerships, like exchanging comparable banner ads on each other’s websites or swapping guest blog posts with your own links. Photo credit: Wikipedia. Small businesses need loans in order to take product and service ideas to the next level. Monetize your customer referrals. Local. and Bing.
  • HUBSPOT  |  THURSDAY, FEBRUARY 6, 2014
    [Blog, Link] How to Run a Successful Kickstarter Campaign: Insights From RingSafe
    Our Kickstarter how-to blog posts and books were ravenously consumed. Developing a short, sweet pitch that is tailored by the publication and providing links and image assets to make it easy to cover your idea is important. Social Media and Blogging. Q: Why did you create RingSafe? Q: Why did you decide to use Kickstarter?
  • HUBSPOT  |  TUESDAY, JANUARY 20, 2015
    [Blog, Link] 8 Big Tests You Should Run in Your Email Marketing Program
    Do more people click on text based links or button style CTA? Blog posts, whitepapers, case studies, videos? Like one of our clients, you may find that putting a popular blog article at the top every time doesn’t produce the clicks a more high-quality download does. Comprehensive email program testing may seem daunting. Email
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Blog, Link] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    Discover new insights like, “The majority of visitors went straight to our blog.”. Add objectivity to an argument : “This is why we should invest in our blog.”. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example. marketing data Design
  • BIZNOLOGY  |  MONDAY, JULY 22, 2013
    [Blog, Link] Is Google Authorship just an Elaborate Spam-Detection Tool?
    If you’re reading this blog then you’re probably familiar with the world of SEO and link building. You probably also like to keep up on the most recent SEO and link building news; and by keeping up on the latest SEO news I imagine that you have come across an article or two about Google+ and Google Authorship.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 15, 2013
    [Blog, Link] 6 Reasons Why Your Company’s Facebook Page is Unattractive
    If you’re relying exclusively on text and links for Facebook posts, your page likely isn’t as appealing as it could be. Reasons Why Your Company’s Facebook Page is Unattractive was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Helen is the founder of writtent.com. You’re Not Using Visual Content.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Blog, Link] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. As you can see, the cost went up along with cost per target. What’s the takeaway here? Hell Yes!
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 11, 2013
    [Blog, Link] Social Media Invite Emails That Are a Marketing “Do”
    Now it may seem obvious, but always make sure (in any email you send) to include a link and/or a call-to-action button that entices readers to follow you. Easy to read – Remember to include all the social sites you’re on and link to each one – Some people prefer different social sites. © 2013, VR Marketing Blog.
  • WEBBIQUITY  |  MONDAY, MARCH 31, 2014
    [Blog, Link] Book Review: Social PR Secrets
    Optimizing online results today requires creativity, great content, effective social interaction, and link-earning through relationships with key influencers, whoever those may be in your industry: journalists, analysts, bloggers, consultants, thought leaders and others. Lisa Buyer. Managing content with an editorial calendar is a necessity.”
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Blog, Link] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. love salespeople.
  • HUBSPOT  |  THURSDAY, JANUARY 16, 2014
    [Blog, Link] 8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
    You''ve still got to tailor the content to the platform it lives on -- you won''t be able to turn a text newsletter into an email newsletter just by adding links. You''ll also need to add some email-specific elements such as links to other pieces of your online content and a call-to-action for your subscribers. It''s ineffective.
  • HUBSPOT  |  THURSDAY, MAY 27, 2010
    [Blog, Link] 7 Habits of a Highly Effective Landing Page
    Customize this page so that it has zero navigation - no menu, no link back to the homepage, no other places to click, nothing. Restate Value - The landing page will be hyper linked to the offer button on your website; but make sure the two are also logically linked. Credibility will be key. Would I find this page confusing?
  • MARKETING ACTION  |  FRIDAY, MAY 30, 2014
    [Blog, Link] The Cobbler’s Children Have No … Marketing Campaigns
    Respond substantively and thoughtfully to the topic or issue; don’t sell yourself or your agency, and don’t offer links. Turn the slides into an infographic, and/or a blog post. in a paper, a blog post, and a proposal). But you, of all people, know how important it is to get (and keep) good prospects in the pipeline.
  • BUSINESS GROWTH DEVELOPMENT  |  SATURDAY, DECEMBER 11, 2010
    [Blog, Link] Even Customers Can Be Evil
    will cover more of this in a later blog post on manipulation versus persuasion in business. « Previous Post Next Post » [link] Roz Bennetts Yep, seen everything you’ve mentioned there. link] business growth development Thanks for commenting Roz. I needed help growing my business Id call him! What do you think?
  • TOM PISELLO  |  TUESDAY, JUNE 22, 2010
    [Blog, Link] Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.
    Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? This got me thinking. The challenge according to Ms. Why not?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Link] Are you tired of playing Google’s game?
    We languish over our incoming links. You can showcase your latest blog posts. You can re-introduce older blog posts and drive new traffic. It’s true that Google has taken a stand against sites that accept spammy guest blog posts. One minute, everything is cool. Working with Google is exactly like that. Newsletters.
  • B2B IDEAS @ WORK  |  WEDNESDAY, JUNE 2, 2010
    [Blog, Link] Are We Following the “New Best Practices” for B2B?
    They're searching through Google, they're gathering info through blogs, and they're learning and sharing through social media. Our search and banner ads invited engagement with valuable, objective content, including a newly launched blog. Before unveiling a new campaign to a client, our account team runs it through a "Gravity Check."
  • VIEWPOINT  |  WEDNESDAY, MARCH 2, 2011
    [Blog, Link] A 3 Step Process to Make Social Media Produce Sales
    He blogs at [link]. Blogging, engaging, listening to customers on Facebook or Twitter. ” You're tweeting, blogging, posting updates on Facebook. Follow customers into social spaces. It's a smart idea. But incomplete without a means to capture demand and convert it to sales. Here's a 3 step process that will.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Blog, Link] TL in 4D: Four dimensions for thought leadership success
    My own recent review of 72 corporate members of the Institute for the Study of Business Markets , for example, found that only 24 of these manufacturing, industrial, and technology companies even had a link to thought leadership content on their home page. Not every company has Accenture's deep pockets, to be sure, but the lessons are clear.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 4, 2010
    [Blog, Link] You Don’t Know Jack About Online Marketing – More than Just the Coolest Marketing Game Ever
    If you are marketing to B2B marketers, feel free to link to our game in your nurturing emails.  We’ll be blogging about this in the coming weeks, so subscribe to this B2B Marketing Blog now. . Today, Marketo launched a fun interactive game called You Don’t Know Jack about Online Marketing.  That’s why this game is perfect. 
  • B2B MARKETING ONLINE  |  THURSDAY, NOVEMBER 18, 2010
    [Blog, Link] EMAIL MARKETING: Some tips and tricks to get you on your way.
    Guest blog by James Fell, social media manager at The Social Media Library. Whether you are looking to find the best copy, layout, link or broadcast time, testing effectively can provide this insight. The success of any email marketing campaign can be linked to the quality of data - the better your data, the better the return.
  • WRITTENT  |  THURSDAY, DECEMBER 12, 2013
    [Blog, Link] 7 Breaking SEO News Updates that Will Take Your Business to New Heights
    When websites break Google’s webmaster guidelines with outdated tactics like buying links, they’re typically caught. In fact, his recommendation for websites who are trying to improve their SEO after past use of purchase links to use the disavow tool to wipe their backlinks completely. Google Penalizes Excessive Linking.
  • NUSPARK  |  SUNDAY, JUNE 24, 2012
    [Blog, Link] A Primer on Getting Started with Google+ Business Pages
    Link to it from your blog and website : As with any other social media site, you can’t just expect people to seek you out and add you to their Google+ circle. With more than 40 million users Google+ is growing as a social media powerhouse. Share lots of pictures : Google plus is optimized for sharing photos. Social Media
  • THE ROI GUY  |  FRIDAY, AUGUST 17, 2012
    [Blog, Link] Build It, They Will Come?
    The tools can be used to fuel social media campaigns, with blog articles, tweets, LinkedIn group notices and other posts pointing users to the value added analytics and benchmarks they can receive. Tool launch pages and the tool access links themselves can be optimized for, and provide the needed rich content for search engine success.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 10, 2012
    [Blog, Link] Marketing Metrics that Matter
    Marketing Metrics that Matter was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez. Revenue Performance analytics Marketing Automation marketing metrics marketing roi revenue performance management
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