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  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Blog, Link] You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About
    1) Typos in Blog Posts. love when a blog post is published with really good information, and the writer gets flayed for a couple typos that don''t impact meaning whatsoever. As in the titles of your blog posts, or the subject lines of your emails. Nobody commented on your blog post! 6) Blogging. 'Hey marketer.
  • SAVVY B2B MARKETING  |  TUESDAY, JUNE 21, 2011
    [Blog, Link] Savvy Speaks: ENewsletter Best Practices
    If you have more than one article, include a quick preview of each at the very top, with links to skip down to the specific article the reader wants to look at. Keep the articles short and to the point, but always include links to more information on your website. The Savvy Sisters have some advice on the subject: Stephanie. Jamie.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog, Link] 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
    An ad of a blond woman bending over to look for her lost Chapstick behind a couch has caused a stir on blogs and social media channels.  Whether we admit it or not, the opinions of other people matter.  Marketing through word of mouth took a temporary backseat when mass media started to boom.  This is where social media comes in.
  • HUBSPOT  |  WEDNESDAY, MAY 2, 2012
    [Blog, Link] Twitter Update Makes it Easier for Users to Discover Your Marketing Content
    The Twitter Engineering Blog had a bit more to say about how Twitter determines which content is relevant to a particular user via the Discover tab. Twitter then converts the links it finds into stories to display in the Discover tab. These days, content discovery is a big problem, both as a user and as a marketer.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 16, 2014
    [Blog, Link] 5 Ways You Can Add Social Proof to Your Landing Pages
    If you want to take your customer testimonials a step further, link those short quotes on your landing page to case studies. Social sharing buttons showing number of shares (like the ones at the top of this blog post if you scroll up a little bit) are a great form of social proof. Would you believe me? What Is Social Proof?
  • MARKETRI  |  WEDNESDAY, FEBRUARY 1, 2012
    [Blog, Link] Are You a Content Curator? 5 Great Tools for Content Curation and Sharing
    Lately, I have noticed a number of articles and blog posts with headlines referencing the concept of content curation. This could be anything from selecting content on a specific topic and sharing it on your Twitter feed, to creating a blog post that compiles links to other posts on a particular topic of interest.
  • LEADER NETWORKS  |  TUESDAY, APRIL 6, 2010
    [Blog, Link] Enterprise Social Strategy Begins With Discovery
    This should include both internal and external references from a variety of media channels: including blogs, online publications, video, social networks, gated communities and whatever other media channels you may find customers or clients on. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    Why understanding and finding your industries influencers is key to your blogging success. Mutually beneficial pitches are always more like to get read and written about on their blog. After crafting an awesome SEO friendly blog post and hitting the publish button, your job is not done! Blogging Is Not an Overnight Process.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 26, 2015
    [Blog, Link] MarTech Momentum Continues into 2015
    MarTech Momentum Continues into 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Lou Pelosi A number of my colleagues have recently asked whether the pace of innovation driving the marketing technology boom is subsiding or showing signs of fatigue. Content Managem ent/Collaboration.
  • B2BBLOGGERS  |  MONDAY, AUGUST 9, 2010
    [Blog, Link] A B2B Perspective on The Microsoft – Yahoo! Search Alliance.
    Keep an eye out for blog posts on how other advertisers prepare and what they test. Resources: Yahoo blog: [link] Yahoo transition center: [link] Editorial Guidelines: [link] Search Alliance: [link] And some good posts on the transition so far: [link] [link] How Are You Preparing? Or Does It?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 21, 2013
    [Blog, Link] How Classic Psychology Can Help You Understand Your Buyer
    The Link. First of all, articles linking Psych and Marketing are not a new idea, but many of the existing articles are outdated because they only relate to basic advertising and do not go deep into the buyer’s journey. One thing I did learn after acquiring my Psychology credentials is that I don’t want to be a Psychologist.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Blog, Link] 10 lessons on Walmart’s social media strategy
    MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL:   “Walmart Moms”  started in the late 2000?s. few months later, it noticed growing interest in electric juicers, linked in part to the popularity of the juice-crazy documentary  Fat, Sick and Nearly Dead. It is still a family-owned business. Walmart also has a big social media presence.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 9, 2012
    [Blog, Link] When Inbound Marketing Goes Wrong
    It seems that every eBook, blog post, and webinar is now touting content marketing and inbound marketing as the go-to strategies for the new marketers. “Increased output is not directly linked to a greater number of leads or customers or higher profit. Marketing is evolving , there is no denying that. Capture your target.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 6 Ingenious Microsites You Could Play With All Day
    Send ''em the link. Link ''em. still don’t know who was behind isitchristmas.com because there is no link, brand, or navigation menu anywhere. The site has a very simple layout: A rotating "purpose of the recipe" line, a rotating recipe from the book, and three links that let you kind of "choose your own journey."
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 25, 2013
    [Blog, Link] Are You in Spreadsheet Hell or Budgeting Bliss? [Infographic]
    Infographic] was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Dayna Rothman Have you ever found yourself stuck in spreadsheet hell? Do you feel like a zombie as you stay up all night trying to reconcile invoices from different members of your team? know, crazy right? Budgets Infographic
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 6, 2014
    [Blog, Link] Using Humor in Your Marketing
    If there is, we pay for it; if there isn’t, we link the cartoon back to the original site.  © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Have fun with your logo. People loved them.
  • MODERN B2B MARKETING  |  FRIDAY, AUGUST 24, 2012
    [Blog, Link] Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building
    Don’t Stop A-Meme-In’ – Using Memes for Lead Generation and Buzz Building was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Looking for a fun way to engage with customers and prospects through your social media channels? Try using a meme tied back to a specific offer. But there is a tradeoff.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, SEPTEMBER 4, 2013
    [Blog, Link] What Social Media Looks Like at the New B2B Version of Kodak
    And I know that this is day one, but the Twitter link from Kodak.com leads to the Twitter account of Kodak Chief Blogger Jennifer Cisney. Over the years she has been responsible for Kodak’s social presence and running their blog, but she is now part of the division that was sold off. Now that company is gone.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [Blog, Link] The Evolution of Demand Generation In 2015
    The Evolution of Demand Generation In 2015 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. 'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. Multi-channel communication will be more important than ever. Marketing organizations will change.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Blog, Link] 4 Simple Steps to an Optimized Twitter Presence
    Also, make sure you include a link to your website or blog, where visitors can go to learn more about who you are and what you do. Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. Many of you probably joined Twitter to market a business. Your Photograph.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Blog, Link] Top 37 B2B Marketing Posts and Hot Topics August 2010
    Traffic numbers may have been down in August, but the quality of blog posts certainly wasn’t.  Most are blog posts, but I’ve also included some eBooks. Get Search Engine Optimized- Fast - Writing on the Web , August 13, 2010 How do you know if your blog posts are optimized for search engines ? SEO vs. What’s Up, Blog?
  • MARKETING ACTION  |  TUESDAY, JANUARY 13, 2015
    [Blog, Link] What It Takes to Optimize Your Brand’s Organic Search Visibility
    It seems like only yesterday that a brand new company could launch a site, bake some bolded and italicized keywords into each page, prop up a few cookie-cutter articles on free blog platforms for instant backlinks, and watch the organic search traffic start rolling in. Search engines view Page B as having the superior link profile.
  • LOOPFUSE  |  FRIDAY, NOVEMBER 12, 2010
    [Blog, Link] Taking Your Website to the Next Level: Getting your Website Built
    There are more sophisticated ways to capture the IA of course; visit Wikipedia to learn more: [link]. We have prominent links to download our software or contact us, so visitors can get instant access to what they need. Create an “Information Architecture”. In its simplest form, it’s pretty much the menus on the website. Finding Help.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, APRIL 20, 2011
    [Blog, Link] How to Bake a White Paper from Scratch: Part Four – The Consumption
    But, how about adding a small blurb and link on the relevant product page? Assuming you have a company blog, write up a blog post. Push your blog post, or at least a link to your white paper, to your company’s Facebook page. Explore the issue in more depth in a blog post. We need to do more. Tweet about it.
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 11, 2012
    [Blog, Link] Tips for User Friendly Mobile Search
    In an earlier blog, I discussed some best practices for website search that would ensure that users had easy access to the information they require. 1] [link]. Over the summer, I was driving home from in Western Massachusetts when I got a call from a friend inviting me to New Hampshire (on my way!) Long live mobile search!
  • B2B IDEAS @ WORK  |  MONDAY, FEBRUARY 27, 2012
    [Blog, Link] SEO FYI: 9 Tips for B2B Website Lead Generation Improvement
    blog or Twitter feed work well here. Inbound links: Look for websites that are relevant to your business, and are better optimized than your web­site. For best results, make sure the inbound link comes from a keyword rather than just your company’s name. The meta description as like free advertising.
  • VERTICAL RESPONSE  |  THURSDAY, JANUARY 22, 2015
    [Blog, Link] Your Guide to Email Design
    The purpose of your newsletter is to aim for a click that leads back to your website or blog with more info. Two or three links is common). Include a dizzying amount of links or calls to action. © 2015, VerticalResponse Blog. The post Your Guide to Email Design appeared first on VerticalResponse Blog. Fonts.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Blog, Link] Everything You Need to Know to Successfully Live-Tweet Your Event
    Watch the premier on 7/8 at 11am PDT to see who wins: [link]. These tweets can announce event speakers, remind people to register or buy a ticket (include a shortened link), and count down until the event begins. link] pic.twitter.com/wWALIreNO2. Grab your tickets here: [link] pic.twitter.com/Prrm8nkHLF. Before the Event.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 1+1=3 – How Partner Marketing Defies the Laws of Math
    If you can identify joint customers, you’ll be opening the door to co-marketing opportunities – event sponsorships, speaking opportunities, joint webinars, guest blogging, case studies, content assets…the sky’s the limit. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.
  • TOMORROW PEOPLE  |  WEDNESDAY, MARCH 7, 2012
    [Blog, Link] Inbound Marketing Secret Ingredient of Effective Business PR
    Link your PR with inbound marketing technology to gain a clear understanding of your audience and how to reach them online. What has changed in PR? Once upon a time, PR for business used to be simply about gaining coverage in the local and national press. ” Content is still an essential part of an effective PR campaign.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 6, 2012
    [Blog, Link] How to Use Video as Part of Your Social Media Marketing Strategy
    This also gives you content for your blog, something to tweet about, and something to share on Facebook. Here are a few: Video Blog Post this video to YouTube and then post it to your blog. Blogs with video find an increased view rate. You can also use YouTube to drive viewers to your blog. They received 5.9 Vide
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 21, 2011
    [Blog, Link] Who Should Wear Your Corporate Speedo®?
    Like a great product forum or support blog where answers needing more than 149 characters can be found. Mostly these can be links to longer answers. When it comes to blogs and forums, your little Baywatch team can help there too. Ask the more articulate among them to post to the blog. But the skillset here is important.
  • WRITTENT  |  MONDAY, JANUARY 13, 2014
    [Blog, Link] 10 Bizarre Inbound Marketing Strategies that Actually Work
    The internet itself is only around 2 decades old , and the concept of using professional blog posts, social media and other newfangled marketing ideas to gain traction online is newer still. Not every brand needs to be infuse their professional blog posts with corporate jargon. 'Image credit: FreeDigitalPhotos. Be Wacky. Gamification.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Blog, Link] A Legal Perspective: Who Owns Social Media Profiles?
    When he is not assisting clients or working on his blog, David enjoys watching movies, playing bass and guitar, and winning handily at pub trivia nights. You can follow his blog at [link] and follow him on Twitter @LizerbramLaw. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Phonedog v.
  • B2B MEMES  |  SUNDAY, NOVEMBER 13, 2011
    [Blog, Link] Wikipedia Is No Authority–By Design
    Wales goes on to say the Wikipedia is actually quite old-fashioned in its approach, looking for “reliable sources” rather than “something in a blog somewhere.” Attribution and Linking Are Essential to Transparency. Wikipedia, I think, operates on this principle.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Link] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Today’s blog is the first of a two-part series, and will look at the first two of the tags Mike covered. It’s worth noting that Twitter will need to verify your domain before it allows you to create linked Twitter Cards. The post How (and Why) to Use Social Media Meta Tags (Part 1 of 2) appeared first on Marketing Action Blog - Act-On.
  • E-STORM  |  MONDAY, MARCH 28, 2011
    [Blog, Link] Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm.
    Imperative to measure the success and create a link between online and offline behaviors. Subscribe to this blog * Sign up for our newsletter Cancel Reply Leave a Reply « Facebook TV: Seizing its Cut of Video Viewing Bounty Is emotion measuring technology getting too personal? What’s the campaign objective? Privacy Policy
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2011
    [Blog, Link] 17 Eye-Opening Examples of Content Visualization
    Haven't you noticed how much more frequently infographics seem to be making their way onto blogs and websites lately? Real Estate Website Linking Matrix by Brad Carroll. Have they inspired you to start experimenting with visual content on your website, blog, and in social media ? No way. Negative. SEO Speed Chart by Bruce Clay.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 25, 2014
    [Blog, Link] 4 Things You Can Learn From Non-Profit Social Media Success
    Things You Can Learn From Non-Profit Social Media Success was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. But not everyone has that luxury, and I’m inspired by how non-profits, often with limited budgets, use social media to drive successful campaigns. Let’s take a look. 4) Find Partners.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog, Link] How to Set Up Multi-Product Ads on Facebook [Quick Tip]
    This carousel appears below a typical-looking status update, and each item within the carousel has its own title, description, and destination link. 3) In the "Create Ad" section, select "Multiple images and links in one ad.". What Are Multi-Product Ads? Here''s an example of what it looks like: How Do You Create Multi-Product Ads?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 5, 2010
    [Blog, Link] Is Sunday the New Tuesday for Email Marketing?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There have always been “rules” around what day you should send email marketing messages. I’ve heard numerous timing strategies that all make logical arguments for their method.  Always email on Tuesday nights.” But I’d like to question that theory. Maybe.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 30, 2013
    [Blog, Link] 6 Hot Tips & Tools to Optimize Your Content
    You may even have a blog. Chipper Nicodemus, our resident SEO expert at VerticalResponse wrote about the importance of setting up Google Authorship tied to your blog content. These sites also give us source credit and a link so folks know it’s our original content. © 2013, VR Marketing Blog. Google Authorship. Yoast.
  • B2B MARKETING UNPLUGGED  |  SUNDAY, SEPTEMBER 26, 2010
    [Blog, Link] Neither Creative Nor Brief
    Frank Days from Novell and also of the t angyslice blog was speaking and his topic, way more interesting than mine, was on the notion of applying Agile methodologies to marketing. His agile marketing blog also features a terrific collection of articles by Agile experts and practitioners. follow me on Twitter: [link].
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Blog, Link] Everything You Should Know to Prepare For Google+ in 2014
    Encourage internal resources to “+1” any blogs, content & photos your company has on its site. To do this, you will need to make sure you have a +1 widget (see an example above this post) implemented on your content pages and blog posts. Some simple ideas could be sharing linked photos. 'There is no ignoring it.
  • HUBSPOT  |  THURSDAY, DECEMBER 12, 2013
    [Blog, Link] 7 Ways Even Smart Marketers Can Mess Up Their SEO
    Marketers and business owners with the best intentions may still be doing things like keyword spamming in the comments section of a popular websites, or even buying links to get some quick wins for their site. It gets linked to. There was a time when using many-a-keyword in your blog posts and landing pages was a big plus.
  • CONNECT THE DOCS  |  THURSDAY, OCTOBER 8, 2009
    [Blog, Link] ClickInsights: How should case studies be used in marketing activities versus sales activities?
    ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Blogs. Casey Hibbard's blog Stories that Sell. Cindy King's blog CindyKing. Michele Linn's blog Savvy B2B Marketing. Stephanie Tilton's blog Savvy B2B Marketing. Jonathan Kranz's blog Kranzcom. Books.
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Blog, Link] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    Word of mouth marketing in a connected world: the link with social media. Word of mouth marketing, which encompasses a variety of subcategories, including buzz marketing, blog marketing, viral marketing, referral marketing, influencer marketing, etc., Word of mouth is an old and human phenomenon. Period. Remember the ripple effect.
  • HUBSPOT  |  WEDNESDAY, JANUARY 26, 2011
    [Blog, Link] 10 Homepage Items for eCommerce Website Conversions
    Link to Blog: A clear link to the blog is a great way to start building a community, but also build blog subscribers. If visitors find articles, or possibly even one very interesting one, and you have clear places for them to subscribe, then you can bring them back to the website through that blog.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Blog, Link] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    You know the auto-follow message -- you follow someone on Twitter, and then get an automated message back from them with a "thank you" and a promotional link of some sort. Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Blog, Link] Answers to Your Top 11 Questions About Email Marketing #EmailSci
    We've also written a blog post that outlines the steps you can take to perform your own email sending frequency test -- check it out ! 8) If there are multiple links in your email copy, how do you balance the attention you give to each of them? So we read through them all (yes, we actually read your questions!) We get that. Under 1%.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2012
    [Blog, Link] What Stephen Hawking Can Teach You About Social Media Marketing Strategy
    If your book isn’t quite ready, then start a blog. While you might not have an action figure made of you and your animated doppelganger might not be designed by Matt Groening, you can still “appear” on TV by filming short videos and posting them on your website, blog and video sharing sites like YouTube. Speak and travel. Be published.
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Blog, Link] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    'Editor’s note: The Tim Asimos post you are about to read was published on the circle S Studio blog a few days ago. weekly blog update), don’t just assume that they’d also like to start receiving tons of other messages (e.g. We liked it so much that we’re republishing it here today. promotional emails or content offers).
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, JANUARY 18, 2012
    [Blog, Link] Website Evaluation Comes Before Site Redesign
    Site’s crawlability and indexing of internal pages via internal linking. Website marketing and promotion (Social media, blog, mobile friendly etc.). Many manufacturers and industrial companies consider a website redesign during Q1. Poor SEO and conversions are the symptoms that are obvious to you. Landing pages and conversion issues.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Blog, Link] The Disruptive Technology that will Replace Facebook
    We’re constantly going from one place to another, and clicking links to go to smaller sites, which are also battling to be “the place,” at least in their own little niches. Neicole   Crepeau  is the Senior Marketing Manager at  Vizit Corporation , and blogs at  Coherent Social Media. By Neicole Crepeau, Contributing {grow}  Columnist.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Blog, Link] 4 Ways to Invest in Your Marketing Career
    Subscribe to Blogs or Content Newsletters. Some of my favorites include Seth Godin’s Blog, Rohit Bhargava, and of course (yes, I’m shameless) the Marketo Blog. Ways to Invest in Your Marketing Career was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Take a Class. Ask for Help.
  • B2BBLOGGERS  |  WEDNESDAY, JULY 7, 2010
    [Blog, Link] Buyer Personas: Where (and How!) to Start | B2Bbloggers.com - B2B.
    To close As I said earlier, we’ve been helping our clients with how to create buyer personas, and the most important thing we are sharing with them is that you can’t have an effective content marketing plan (or blog, or twitter stream, or video) without them. Much of what I come across still reeks of “me, me, me; we are great.” Right?
  • HUBSPOT  |  TUESDAY, DECEMBER 13, 2011
    [Blog, Link] McDonald's Flame Broils Burger King in Online Marketing Showdown
    Normally, the idea of sitting down to write a "McDonald's vs. Burger King" blog post would make my arteries cringe -- but not today. Website Pages With Inbound Links: McDonald's Dominates. McDonald's dominates this category with over 7,000 website pages and close to 16,000 inbound links. No sir! This one was all McDonald's.
  • SOCIAL MEDIA B2B  |  FRIDAY, SEPTEMBER 9, 2011
    [Blog, Link] Choose Your B2B Social Media Words and Metrics Wisely
    Today’s shared B2B social media posts can show you some new ways of managing your online marketing to connect with your target audience, measure your success, run your social profiles more efficiently and start a blog with the correct things in mind. from Hubspot Blog. The Risks of Writing a Company Blog. Continue reading.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Blog, Link] 5 tips to amplify your YouTube video and get more views
    Video is 53x more likely to make it on to the front page of Google, Yahoo or Bing than a typical blog post.  Add a link featuring your CTA. Hint: Try to use keywords and terms that are linked to the subject matter and that your customers would use to search for the issue being dealt with. link]. Select the video language.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, OCTOBER 17, 2012
    [Blog, Link] Marketing Is The New Sales
    I just read an interesting blog by Mark Emond in which he discusses how the marketing role, as well as the way B2B buyers buy, is evolving. He talked about how buyers now prefer to engage with a sales rep much later in the process than ever before. The buyer will be much more educated upon first contact.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Blog, Link] Marketing in a Downturn Part 2: Content, Content, Content
    Some examples of how you might do this are: Trail the results of a research report on your blog, with registration to receive the full report. Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Updated your blog? Know your Audience. Plan your Content.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 25, 2011
    [Blog, Link] The Two-Step for Sales Enablement
    After the event, I send out an email with the recording using the automated workflow; but I first post the recording link to Chatter, as a special treat to those who are “following” me. The Two-Step for Sales Enablement is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 25, 2011
    [Blog, Link] Chart Chat: Social Media Platforms and B2B Marketing
    Blogs rank second highest on this list, which means that original content is important to all B2B marketing efforts. While sharing and curating content on social sites like LinkedIn or Facebook; blogs, which are a source of most of a company’s original content, are a big contender for the top spot. Content is important! LinkedIn rules!
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 13, 2014
    [Blog, Link] Why Marketers Need to Own the Dismount
    Ah, here’s the Email Preferences link. If you can’t read this, here’s the text: Warning  - If you click the link below you will be disconnected from ALL D + N Agency email communications and benefits that you, as a valued member are entitled to. Daily emails, however, are cluttering up the joint and adding no value, so away you go.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 21, 2013
    [Blog, Link] Did social media really begin in 1984? The event that made you FEEL.
    You can find more of her creative insights at her award-winning blog The Story of Telling. . link] has been. You can find more of her creative insights at her award-winning blog The Story of Telling.  'By Bernadette Jiwa, Contributing {grow} Columnist. didn’t know it at the time but back in 1984 (before Internet!) Real action.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Blog, Link] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. 'Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. The rising mobile app space is a prime example. Kahuna.
  • SOCIAL MEDIA B2B  |  MONDAY, NOVEMBER 29, 2010
    [Blog, Link] 12 Social Media Tools for B2B Pre-Event Marketing
    If you sell tickets, Eventbrite charges a fee, plus you will need to link to a Paypal or Google Checkout account to accept payment. Create a blog for the conference and source content from speakers and attendees. The blog can even extend beyond the conference and be used as a year-round source of information. LinkedIn Events.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 31, 2014
    [Blog, Link] 5 New Year’s Resolutions for Marketers
    By looking at the industry trends, while also getting more familiar with the content that resonates with our audiences, I’m confident I’ll be able to create more effective blog posts, eBooks, web copy, and anything else I happen to write in 2015. But then I read 26 Ways to Promote Your Blog Post   and realized I’m not doing nearly enough!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 3 Steps to Building a Better B2B Target Account List
    If you haven’t adopted an account-based approach to your B2B marketing yet, I’ll leave you with links to two brief examples that show why it is a fast growing area of focus for many B2B marketers: Nuance : Engaged 46% of their targets and delivered a 19-1 ROI. 'By Eric Wittlake, {grow} Contributing Columnist. Really.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Blog, Link] Weekly Wrap Up - March 25
    From blogging to websites to marketing strategy, there are lots of great posts this week. Mark Schaefer of {grow} provides his overview and it's full of links to cool stuff we want to check out. Have others to add to the list? Add them to theh comments below. Enjoy - and have a great weekend! But cold calling is no fun for anybody.
  • HUBSPOT  |  FRIDAY, OCTOBER 19, 2012
    [Blog, Link] 20 Common Social Media Marketing Myths BUSTED
    so I could officially bust them in this blog post. For a little help evaluating the usefulness of new social networks, reference this blog post, " 8 Questions to Evaluate Whether That New Social Network Is Worth Your Company's Time.". As the former dark horse of the marketing world (I think we're past those days though, right?),
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 17, 2012
    [Blog, Link] Focus On Customers and Run Like Never Before
    If you read this blog regularly, you know I write mainly about 2 things. Rather than using a traditional landing page with product information, the  Run Like Never Before  campaign links back  to the  Business Innovation from SAP site  to let people further explore how these innovations can enable their vision for their business.
  • WEBBIQUITY  |  THURSDAY, JUNE 28, 2012
    [Blog, Link] Is your website a top performer — or a black hole for sales and marketing?
    And, with links to readily available data sources (including LinkedIn) you can easily find the individuals with the titles that are your targets. Follow Lisa on Twitter @lisajcramer or connect on her B2B marketing blog. Guest post by Lisa Cramer. Online tracking of web visitors has taken on added importance for sales and marketing.
  • BIZNOLOGY  |  MONDAY, JULY 9, 2012
    [Blog, Link] Every Digital Marketer’s Most Valuable Asset: The Extended Network
    Content should be a mix of original (white papers, ebooks, infographics, blog posts) along with curated. You can set up a Twitter feed to easily share the content widely within the organization (note that Twitter has discontinued its sharing link to LinkedIn, so your employees will need to cut and paste, or use a tool like Hootsuite).
  • BLOG MY CALLS  |  FRIDAY, SEPTEMBER 27, 2013
    [Blog, Link] The Call Tracking Landscape
    The missing link in call tracking has always been that the analytics stops when the phone rings. Also, why did we put a picture of autumn leaves on this blog? 'When we launched LogMyCalls in the Summer of 2012, we joined about a dozen serious call tracking competitors. Call tracking doesn''t change that much. That''s it. Period.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 8, 2014
    [Blog, Link] That was SOOOO Last Decade: 7 Words and Phrases Marketers Use that Must DIE in 2014
    Inspired in part by Ann Handley’s New Year’s Eve blog post,  The Best Worst Words of 2013 , here are my top seven marketing words, spellings, and phrases that were popular pre-2010, and that you MUST stop using this year. Heck, I even used it in my  recent blog post about email opt-ins. That Ready? Here we go. Thanks.”
  • CONNECT THE DOCS  |  THURSDAY, DECEMBER 3, 2009
    [Blog, Link] ClickInsights: What was your "Aha" moment in 2009? - Part 1
    Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. This has enabled me to promote my blog and build additional exposure to both my white papers and those of my clients. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. WritingWhitePapers Blog.
  • B2B MARKETING TRACTION  |  MONDAY, JANUARY 19, 2015
    [Blog, Link] 5 Ways to Systematize your eNewsletter Production Process
    Your top 3 blog posts, videos, slide decks, or other content published since the last issue. Write each newsletter piece well before the newsletter is due and post them to your website as blog posts or article pages. do not recommend a weekly newsletter unless you are sending short quotes, tips or links to which readers have opted in.
  • HUBSPOT  |  MONDAY, AUGUST 19, 2013
    [Blog, Link] How to Make Visual Content for Social Media in 5 Minutes [Free Template]
    Tip : If you need help writing good titles, check out this blog post. Ideally with an associated link, of course.). 'You''ve heard it before and you''ll hear it again: social media is getting more visual every single day. And that''s because visual content works. Don''t believe me? Promise. 3) Write your headline or copy.
  • HUBSPOT  |  THURSDAY, JUNE 28, 2012
    [Blog, Link] 13 Little Landing Page Tweaks That Can Make a BIG Difference
    like you would in a blog post title. If your landing page looks more like a blog post than, well, a landing page, it's probably a good indication that you need to shorten your copy. 8) Add a Link to Your Privacy Policy. You know how to create a link, yes? Got 15 extra minutes on your hands? 1) Punch Up Your Headline.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 18, 2012
    [Blog, Link] How to Generate Social Traffic Using StumbleUpon
    First things first, how does such a small website, compared to Facebook and Twitter, bring in so much traffic to so many blogs and businesses all over the world? personally believe that StumbleUpon and Twitter is a match made in heaven for traffic generation , and I use the two all the time for my blog and my clients. shortner.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, MARCH 5, 2012
    [Blog, Link] Take Advantage of the Opportunity
    See other blogs). Take advantage of the opportunity, I have a short video for you on this concept: [link]. Blog:  www.YourSalesManagementGuru.com. Take Advantage of the Opportunity. He was British and just finishing his holiday. I loved that comment and I have used quite often ever since. Acumen Management Group Ltd.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 20, 2012
    [Blog, Link] Understanding Edgerank: The Importance of Affinity
    When not chin deep in creating content for websites, blogs and email campaigns, and managing over 75 annual trade shows, she can be found hosting webinars, directing video shoots and composing music. You can reach Tiffani through her blog at craftcreativemarketing.com. want you to think back to your grade school crush. Their hair.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JULY 9, 2008
    [Blog, Link] A reading list for aspiring knowledge workers. Future Tense:
    Weblog columns [select a blog]. Corante Blog]. About this blog. BNET Blogs - HRs Brand New Experience. The HR Blog. Dynamist Blog. Lessig Blog. Blog of Collective Intelligence. Dont Miss The AppGap , a blog on the future of the office and small business. The links here go to Amazon.
  • HUBSPOT  |  FRIDAY, APRIL 30, 2010
    [Blog, Link] Oh No! My Website Grader Score Went Down!
    The authority is a measure of the value of your webpage in terms of the number of links and the quality of those links that link into your webpage. Roughly 75-80% of the reason why most web pages rank highly in search is because of authority (the number of links and the quality of those links). Start a blog.
  • AGILE B2B COPYWRITER  |  SATURDAY, FEBRUARY 19, 2011
    [Blog, Link] SEO or Gaming the System?
    Marketing blogs picked up the news and have been discussing it all week. Will this incident cause Google to change how it evaluates links? Tweet Wow. This week has been a crazy one for SEO news. ve read several different articles and after mulling things over here’s my take. First, shame on JC Penney. Time will tell. What do you think?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 28, 2014
    [Blog, Link] It’s the Law: 7 Email Marketing Rules You Should Know
    At the bottom of the email, you can provide a link to unsubscribe. © 2014, VR Marketing Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. 'Did you know there’s a law about sending emails? All rights reserved.
  • HUBSPOT  |  MONDAY, JUNE 6, 2011
    [Blog, Link] How to Use Social Media to Promote Non-Profit Events
    If that prize comes from a sponsor, have the sponsor share the link on their page, too. Encourage all the members of your team share the link on their personal pages as well. Include a link to the registration page within each post, since quality content will likely result in registration. Over 700 fundraisers attended.
  • HUBSPOT  |  THURSDAY, JUNE 7, 2012
    [Blog, Link] 7 Shameless Tactics Marketers Use to Lure an Audience
    We use this tactic in our blog posts all the time. Just take a look at one of our blog posts LinkedIn 277% More Effective for Lead Generation Than Facebook & Twitter [New Data]. That blog post has received over 33,000 views and triple digit inbound links. Slow and steady wins the race. 1) Cute Animals. Big whoop!
  • MODERN B2B MARKETING  |  SATURDAY, JULY 13, 2013
    [Blog, Link] Epically Awful Social Media Blunders and Why Your Business Should Care
    Epically Awful Social Media Blunders and Why Your Business Should Care was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. However, not every business has been able to make social media work for them. Here are a number of social media blunders that you should try to avoid. Being Insensitive.
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Blog, Link] 7 Habits of Remarkably Charismatic Marketers
    Here's how to get started: Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. Those view counts on your blog articles will increase as people realize how great your content is -- but only if your content is consistently great. love those people. awesome.
  • WEBMARKETCENTRAL  |  TUESDAY, NOVEMBER 3, 2009
    [Blog, Link] SEO for Product Pages
    It seems like so much of what is written about search engine optimization (SEO) assumes that you're writing a blog post, or a news story, or the next great "how to" article that's going to be syndicated far and wide on article marketing sites. Be as specific as possible, and link to case studies to support specific claims.
  • THE EFFECTIVE MARKETER  |  WEDNESDAY, OCTOBER 13, 2010
    [Blog, Link] Flip the Funnel Book Review « The Effective Marketer
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.What’s the verdict?
  • THE EFFECTIVE MARKETER  |  FRIDAY, APRIL 29, 2011
    [Blog, Link] Getting the most out of conferences and events « The Effective.
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.This serves two purposes.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Blog, Link] The Traditional Marketing Playbook Is Dead!
    They suggest we invest in conversational channels like twitter and blogging and also look at customizing messages for various buyer “personas&# like the ROI-minded, the risk-averse, the innovator and the buyer seeking a long-term relationship. Inbound) Links are the new currency. How do you help them make a deal?
  • HUBSPOT  |  WEDNESDAY, APRIL 4, 2012
    [Blog, Link] 15 Powerful Reconversion Opportunities for Your Welcome Emails
    link to confirm the subscriber did indeed subscribe to the email list. Some send one email with a double opt-in confirmation link and the welcome email content, while others send two emails -- one with the double opt-in confirmation link, and a separate email with welcome email content. 10) Send them to your blog.
  • HUBSPOT  |  MONDAY, FEBRUARY 6, 2012
    [Blog, Link] Why You Need Social Media Followers Who Won't Ever Buy
    Let's say that a follower who has 5,000 Twitter followers of his own shares one of your blog posts or retweets one of your tweets. For example, if you can solicit an introduction from an influencer to another industry blogger that you can contribute a guest blog post to, you'll probably benefit from a couple of inbound links.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 29, 2013
    [Blog, Link] Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video]
    Here’s How to Get Your Super-Awesome Marketing Agency Jet Pack [Video] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. And did you know that your side-kick would be a trusted marketing automation robot? Well, if you didn’t then get with the program! Marketing Automation Modern B2B Marketing
  • DIANNA HUFF - B2B MARCOM  |  FRIDAY, OCTOBER 4, 2013
    [Blog, Link] What Do B2B Buyers Want from Your Website? Take Our Survey!
    Blogs? Take the B2B Website Usability Survey [link] (Plus entry to win $100 Amex gift card) via @diannahuff @KoMarketing. SEE: [link]. 'Do you ever wonder which website elements help establish credibility — and which are a complete turnoff? Which content tactics work best in terms of getting buyers to take the next step?
  • HUBSPOT  |  THURSDAY, JANUARY 24, 2013
    [Blog, Link] How to Audit Your Website for Improved SEO and Conversions
    keyword stuffing, exact match anchor text links, etc.) In the first part of your website audit, you should be focusing on the content housed on your website, from landing pages, to blog posts, to any other web pages on your site. Find those error messages and clean up your broken links. The Benefits of a Website Audit.
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