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  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 11, 2011
    [Blog, Link] Finding content within your company that’s actually worth sharing
    There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. But blogs are still rare. After all, what do your Twitter folks link to?
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Blog, Link] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Kevin Jorgensen recommends using TwitCleaner (a recommendation I strongly endorse) to check your own Twitter profile for sins like excessively retweeting, too many links, too much self-promotion, too much use of automation and other sins. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog. ” WTF?
  • HUBSPOT  |  THURSDAY, DECEMBER 2, 2010
    [Blog, Link] Twitter Proven to Impact Search Engine Rankings
    It’s likely the age of your twitter profile and how many followers you have affect how search engines will calculate your profile’s “authority” Just like inbound links give a website “credit”, so does social media sharing. A lot of retweets can tell the search engine that this is a good, trusted blog article.
  • LEADER NETWORKS  |  FRIDAY, JANUARY 14, 2011
    [Blog, Link] A Conversation About B2B Online Communities
    Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 28, 2015
    [Blog, Link] Is South Park Onto Something? A Look At Sponsored Content in the Media
    Look At Sponsored Content in the Media was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Is South Park Onto Something? Look At Sponsored Content in the Media appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Technology is ruining our lives. The line.
  • KEO MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [Blog, Link] To Vitalize Your B2B Marketing Collateral, Start Telling Stories
    When possible, you want all of your content to contain a story that links your solution to a real-life problem your audience is experiencing. For example, consider a regional bank that maintains a blog full of articles about personal finance. These brands aren’t just brands anymore – they’re publishers , too. Start with new content.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 31, 2015
    [Blog, Link] How to Make People Fall in Love with Your Cold Call
    How to Make People Fall in Love with Your Cold Call was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Make People Fall in Love with Your Cold Call appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Think back. OK, so how did you react to it?
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 24, 2012
    [Blog, Link] Join the Google+ Revolution Now
    Helpful Links to More Information. To read more about the benefits of using Google+ for your small business, read the links below: Why your business should have a Google+ brand page. The Official Google+ Blog & Google+ Pages. This post was originally published on AT&T’s Networking Exchange Blog.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 1, 2015
    [Blog, Link] The New Digital Climate: AdTech and MarTech Join Forces
    Check back with the Marketo blog this Friday, June 5th where I’ll dive deeper into the concept of reactivation. The market is shifting and demanding this merging of technologies. Interestingly, the market is demanding that these technologies come together for a couple of reasons: Reason 1: The Rise of Mobile. The key take-away here?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 2, 2011
    [Blog, Link] 10 Traits of Amazingly Awesome Infographics
    What this usually results in for marketers is a high rate of social sharing that generates a lot of web traffic and precious inbound links to increase SEO. Create a post on your blog to feature it, and share it in social media and via other promotional channels. Check out the blog, Cool Infographics. Was it successful?
  • VIEWPOINT  |  TUESDAY, NOVEMBER 27, 2012
    [Blog, Link] 3 Things We've Learned After Years of LinkedIn Group Spam (and what to do now)
    In 2008 LinkedIn introduced Groups and for years now B2B marketers have been tortured by inappropriate, low-value comments and linking—people trying to promote "their thing." For instance, the key to creating “content (blogs, videos, etc.) Today's guest blogger is Jeff Molander. Sometimes those people are us! As it turns out a lot.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 28, 2016
    [Blog, Link] 3 Strategies for Maximizing Email Deliverability
    To see how we manage soft bounces here at Marketo, check out my previous blog. Author: Mike Madden Let’s get one thing straight: deliverability is sexy. Don’t let anyone tell you otherwise. It’s the only way your emails get seen, opened, and clicked on. Think of it this way: as an email marketer, you’re like the friendly neighborhood mailman.
  • B2B MARKETING MENTOR  |  THURSDAY, OCTOBER 3, 2013
    [Blog, Link] LinkedIn Sponsored Updates: A Beginner’s Guide
    The company posted a link to their 2013 Digital Marketing Optimization Survey along with a key insight from the research. Keep in mind, LinkedIn offers two ways to share content: you can either share it directly (a three page excerpt from a white paper, for example), or you can simply share a link to the content. percent.
  • HUBSPOT  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] What Sales Wants From Marketing (Besides More Leads)
    From your industry expertise and blog content, to your lead intel and analytics, your sales team values the competitive advantage that you provide. Within one hour, the CMO emailed the sales rep with an explanation that could be handed down to the prospect, and also offered to write a blog post on the subject in the near future.
  • HUBSPOT  |  TUESDAY, JULY 1, 2014
    [Blog, Link] 5 Little Ways to Get More Facebook Likes
    link to your website. If you have a website, blog, or email newsletter, use Facebook’s various social plugins -- especially the Like Button or Like Box -- to get people to Like your Page on the spot and without having to head over to Facebook.com. 4) Create value. What inspired you? Bonus Tip: Don''t stop there. Social Media
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 2, 2014
    [Blog, Link] Advice for Job-Seekers – Go Beyond the Resume!
    Let’s look at an example: You go to [link] and click on jobs. You find a job working as a sales manager for ABC Software Corp.  It was posted by Head of Recruiting, Janet Simmons, and from the job description, you see the job reports to the VP of Global Sales.  Go to [link] and look up their VP of Global Sales, Jon Miller.
  • CONTENT STANDARD  |  WEDNESDAY, OCTOBER 28, 2015
    [Blog, Link] 5 Reasons to Choose Video Content to Tell Your Brand Story
    No, video is not outright replacing other mediums like blog posts, eBooks, podcasts, and infographics. Not only will this save time and money by eliminating the ideation process, but it can serve as an opportunity to reimagine a successful story, inviting fans back to re-engage as well as enhance SEO by link building. Novelty counts.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 16, 2015
    [Blog, Link] Join the Big League: 7 Reasons to Go Digital with Your Advertising
    Finally, since many forms of digital advertising are “opt-in”—from customers who follow your blog and social media accounts, to those who receive your emails—you know your outreach is going to people who want  your information. 3. Author: Mike Tomita It’s time to join the big league and go digital! It’s Where Everyone Is. At $13.3
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Blog, Link] Why You Should Create More "Boring" Content
    It’s a staple of blog posts advocating long-form content. Below I created a mind map of how I created eight blog posts based on the original “How do I make a personality quiz?” Eight blog posts from one idea? I started my content journey the same way many other marketers do: Trying to "go viral.". The result? Listen. question.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 18, 2014
    [Blog, Link] All Online Digital Roads Lead to Google Plus
    One of the reasons I love blogging is, for good or evil, I don’t need any evidence for anything I say. Link-builders versus content marketers. Google can’t get any of us to use Google Plus, but they’re still trying. And they’re pushing hard. square meters around you). Rejoice! What does it mean? Keep fighting.
  • HOOTSUITE  |  WEDNESDAY, NOVEMBER 25, 2015
    [Blog, Link] 11 of the Best Influencer Marketing Tools
    Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. 8. Finding the right influencers and building relationships is hugely important for your brand. return.
  • HUBSPOT  |  TUESDAY, AUGUST 6, 2013
    [Blog, Link] How to Make a Marketing Video: A Beginner's Guide [VIDEO]
    Repurpose content that you''ve already created, like a blog post or presentation, and turn the main ideas into a one- or two-page script. When people talk about inbound marketing, most agree that in theory , video is a great tool to attract new visitors, connect and engage with your leads, and delight your loyal customers. Who knows.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 26, 2016
    [Blog, Link] Five Things You Should Know About Marketing to Millennials
    Five Things You Should Know About Marketing to Millennials was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Five Things You Should Know About Marketing to Millennials appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. That seems horrifically unaware.
  • HUBSPOT  |  MONDAY, JUNE 22, 2015
    [Blog, Link] How Marketers Can Get Their Content Listed in the Upcoming Apple News App
    In this article I'll explain how the submission process works and how we submitted our agency’s blog and podcast network to be included so that we can make sure we're ready when the app comes out. After several attempts at getting it right Apple has recently announced their newest foray into News, with their new native app coming this fall.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 25, 2010
    [Blog, Link] Social Media: It's Better to Give Than to Receive
    Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.In the social media world, this mantra is the rule not the exception. There’s another saying – When in Rome, do as the Romans do. You need to help people by giving info away.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 22, 2011
    [Blog, Link] Secret Sauce for Small Business: Building Social Media Communities
    Depending upon your niche, there are dozens of scheduled chats that take place every week.    I highly recommend bookmarking both comprehensive lists of Twitter Chats posted on “ 3 Reasons Twitter Chats Rock ” by  Melissa Nazar ( @melnazar ) and Meryl’s Notes Blog, “ Lists of Twitter Chats “ Social media is the biggest catalyst.
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] Does LinkedIn Make Your Phone Ring?
    So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 14, 2015
    [Blog, Link] What is The Right Vehicle to Drive Your Email Marketing Success?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Matt Zilli Email marketing has gotten so sophisticated and competitive over the past half decade that it’s crucial for a marketer to find the right tools and strategy to carry campaigns forward and reach the right audience at the right time.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 6, 2014
    [Blog, Link] Always Be Improving: The 5 Rules of A/B Testing
    Always Be Improving: The 5 Rules of A/B Testing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. The latter group — the vast majority of marketers — complains: “I know I should be testing more, but…”. And it can’t just be a one-time event. Always Be Testing the Market. Plan ahead .
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 21, 2014
    [Blog, Link] Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing
    Why Marketing Doesn’t End at the Sale – Customer Obsessed Lifecycle Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Amanda Scigaj Marketing’s role in an organization often boils down to creating new leads and revenue opportunities, and then passing them to sales.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 27, 2014
    [Blog, Link] The World Cup of Marketing Part 1: Nike Vs. Adidas
    The World Cup of Marketing Part 1: Nike Vs. Adidas was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Stephanie Barnes After spending yesterday morning glued to the USA vs. Germany game , Marketo has officially contracted World Cup Fever. Will more shoes/beverages/electronics be sold? Video.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2011
    [Blog, Link] Why Spam Commenters Are Better At Marketing Than You
    One of the worst types of spam is blog comment spam. You put you all of your effort into writing an awesome blog post only to find that all the comments on it are spam. What's even worse is when you don't realize a blog comment is spam. This could include simple things like customer profiles or video interviews for your blog. 2.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JULY 1, 2009
    [Blog, Link] Participating in B2B Marketing Zone
    The RSS feeds are linked on the right hand side. We are constantly on the look out for good blogs on our topic.  Let us know if you have a blog that is: Not sales focused - we try to avoid having content come in that is really more a promotion, selling, marketing tool for someone. Subscribe. This can be quite a bit of content. 
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 1, 2015
    [Blog, Link] 3 Lasting Benefits To April Fools’ Day Prank Marketing
    Author: Ellen Gomes April Fools’ day—it can be a day you dread or look forward to…mostly depending on how prank-oriented your office-mates are. At Marketo we haven’t had any whoopie-cushions, air-horns , or onion-caramel apples in our office, so as a marketer, it’s a day that I always look forward to.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 24, 2014
    [Blog, Link] #WorldsToughestJob: A Truly Human Video
    Author: DJ Waldow I’ve been speaking (preaching?) a lot lately about the power of “being human.” I’ve been blogging about it , tweeting about it, presenting about it, and talking to my co-workers about it. WorldsToughestJob: A Truly Human Video was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • HUBSPOT  |  FRIDAY, DECEMBER 13, 2013
    [Blog, Link] How Google's Change to Gmail Images Affects Email Marketers
    The change, which Google announced in a blog post yesterday, involves the images within all emails sent to Gmail accounts. For people who receive emails, the move means "you''ll never have to press that pesky `display images below'' link again," according to the Google blog post. How big a deal is this? What Others Are Saying.
  • TRADESMEN INSIGHTS  |  TUESDAY, FEBRUARY 23, 2010
    [Blog, Link] Building a B-to-B Social Media Lead Generation Program Targeting.
    So you need to develop a strategy to communicate the type of information your target audience wants and then overlap its content distribution platforms like Twitter, LinkedIn, Facebook, Blogs and Forums. Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link].
  • TOMORROW PEOPLE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Blog, Link] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
    We use a blend of articles, blogging, infographics and eGuides, as well as other types of content, to achieve this aim and ensure the website is providing the answers to the questions our audience is asking. You didn't read that wrong. Here at Tomorrow People , we have no need for a sales team. We don't cold call, mailshoot or advertise.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 4, 2012
    [Blog, Link] Sales Leadership: Salesperson Business Plans
    link]. Blog:  www.YourSalesManagementGuru.com. Sales Leadership: Planning for the Second Half of the Year. Last week after meeting with a new client I started to lay out a project plan and identify the various challenges we need to address to increase the performance of the entire company. Personal income goals.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Blog, Link] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. Come on! There, I said it.
  • HUBSPOT  |  MONDAY, JUNE 4, 2012
    [Blog, Link] How to Tackle Your Most Aggravating Social Media Marketing Pet Peeves
    You know the auto-follow message -- you follow someone on Twitter, and then get an automated message back from them with a "thank you" and a promotional link of some sort. Whether in a positive or negative tone, the number of comments I've seen on either a blog post or Facebook update without actually reading the content is hair-pulling.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 22, 2014
    [Blog, Link] How much content is enough for effective content marketing?
    How often should I blog? Sure, it’s true that a once-yearly blog post isn’t going to work for you unless a) you’re already a star or b) it’s a Pulitzer-worthy post every year, but a daily dose of mediocre not only won’t get you any better results, it will drive away your audience. . (Photo credit: Wikipedia). Size Does Matter.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Blog, Link] The Real Cost of Sending Bad Email
    The Real Cost of Sending Bad Email was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Neej Gore Behavioral personalization is fundamentally shifting the landscape of customer communication. One of the biggest beneficiaries of this new technology is email marketing. How much harm can it do?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 6, 2016
    [Blog, Link] Step into the Spotlight and Get Noticed
    Thought it might be helpful for readers of this blog. P.S. To apply to join our new group on Linkedin, go to [link] and click on JOIN GROUP. Click on the link below. To ensure you continue receiving our email, please click the link below: [link]. The Advice. Don’t Bore Them. Don’t Bore Them.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 18, 2015
    [Blog, Link] Big data for marketing? You ain’t seen nothing yet.
    One of the big trends in digital advertising has been the near universal move to cross-device targeting, which means data tied to your phone is being linked to you and fueling advertising across all your devices. By Eric Wittlake, {grow} Contributing Columnist. know, I know, we have more data than ever before. Your phone. Facial recognition.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 19, 2015
    [Blog, Link] [Ebook] Introducing Our Big Social Media Brand Profile Lookbook Spring/Summer
    These posts can be comprised of text, images, links, non-native video, and slide decks. Author: Dayna Rothman Social media is all about the visuals. We’ve all heard the saying ‘A picture is worth a thousand words’—and it’s especially true on social. Take a look! Facebook. Instead, focus on being relevant and engaging.
  • HUBSPOT  |  FRIDAY, NOVEMBER 20, 2015
    [Blog, Link] 13 Tried-and-True Lead Generation Ideas (And the Numbers Behind Them)
    They then share those interviews with their potential audience on their blog. Interviewing experts for the blog is our way of sharing that same experience and insight with our audience,” explains Groove's Alex Turnbull. Nearly every post that ranked well for 'email marketing best practices' was a link roundup or category page.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Blog, Link] Learn How to Maximize Lead Generation
    Anyone with a blog can call themselves a thought leader – but how do you find the real deal? What you can do is: Add an irresistibly titled content offer to social media messages, linked to a dedicated landing page where you capture contact information, and then nurture that relationship until it is ready to hand to a sales rep.
  • JUNTA 42  |  SATURDAY, JUNE 20, 2015
    [Blog, Link] This Week in Content Marketing: Why Medium Is Betting on Email (and So Should You)
    Medium budget cuts and changes (32:27): Several weeks ago, blogging platform Medium announced a change of direction and some significant staff cuts. Learn more at [link]. 3. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. Content marketing in the news.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, DECEMBER 26, 2014
    [Blog, Link] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
    But prices are either reasonable (if you’re a buyer) or ridiculously low (if, like me, you''re a sometime content creator), starting around $50 for a blog post. You may have noticed that there are many B2B marketing automation systems available. But they do go far enough beyond standard marketing automation to justify a different label.
  • DIGITAL B2B MARKETING  |  THURSDAY, JULY 28, 2011
    [Blog, Link] TV Really Is Easier to Measure than Social Media
    link]. If someone emails a link or tells a friend, it is unaccounted for. You can connect with me on Twitter at @wittlake or in the comments here on my Digital B2B Marketing blog. KMart’s CMO made waves recently by saying TV, and other traditional channels, are easier to measure than social media. disagree. History.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2011
    [Blog, Link] 18 Must-Know Marketing Analytics and Metrics Experts
    Blog: Amy Africa’s QLOG. Website & blog: SiteTuners. Website & blog: Eisenberg & Associates. Website & blog: Occam’s Razor. Website & blog: [link]. Blog: QuickSprout. Website & blog: VisionEdge Marketing. Blog: Tom Pisello, The ROI Guy. Amy Africa. Tim Ash.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 18, 2013
    [Blog, Link] 10 Reasons Why Internal Comms Pros Should Participate in Social Media
    publicised it via my blog and Twitter and the full results are available as an infographic. Instagram (42%), Pinterest (33%), Personal blog (31%). blog (35%). This month marks four years since I joined Twitter and started my internal communications blog. CEOs Avoiding Social Media Are Missing Out | Domo | Blog (domo.com).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 13, 2012
    [Blog, Link] Case study: A marketing strategy when you have nothing to sell
    The resort also hosts a blog complete with up-to-date articles, videos, photos and more to keep visitors current on all the latest happenings at Heavenly. You can find her blog at [link] or on Twitter @tiffabrown. The dismal outlook at Lake Tahoe. guest post by {grow} community member Tiffany Brown. Last year, 7.6 Studios.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 13, 2013
    [Blog, Link] Three Key Job Roles to Make Your Marketing Automation Rock
    Three Key Job Roles to Make Your Marketing Automation Rock was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Heidi Bullock Marketing automation is a great solution to help drive your business.  That’s why it is important to think about your team structure when putting software systems in place.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Blog, Link] 5 Things You Shouldn’t Expect from Marketing Automation
    Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities. Your sales team can view specific data about your prospects, including the links they clicked, the registration forms they completed and their lead scores.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2011
    [Blog, Link] B2B Cold Calling Best Practices
    Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. B2B Cold Calling Best Practices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Is cold calling dead? Aim for the right industries. Research. Relent.
  • B2BBLOGGERS  |  MONDAY, OCTOBER 24, 2011
    [Blog, Link] 3 Key Marketing Automation Check Points
    If someone doesn’t click on a link in three messages in a row, consider them “disengaged.” The idea of automating marketing is scary to some. It should be. In theory it seems like a good idea; better results for less work. However, there are several key factors in the success of a of  marketing automation campaign.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Blog, Link] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • HUBSPOT  |  MONDAY, JUNE 25, 2012
    [Blog, Link] Why Inbound Marketing Is Perfect for Your Niche Business
    Jason found a huge opportunity in his industry and region -- his competitors weren't blogging, but his prospects and customers were searching online. Business blogging allows you to demonstrate your expertise before someone even talks to you -- and as you build a relationship with them over time. It's true! Are you in a niche business?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [Blog, Link] In the Content Marketing Kingdom, Third-Party Experts Rule
    agree, and the post by this title at MarketingProfs.com verified their approach. I’ll share some quotes here, but just click the link to read the  source post at MarketingProfs by  Phil Paranicas. This blog is written by the award-winning marketing expert Jeff Ogden, the Fearless Competitor – President of Find New Customers.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, JUNE 4, 2013
    [Blog, Link] Example of a LinkedIn Strategy That Gets Big Payoffs
    link to our company blog so that everyone can see our thought leadership content. I see myself as an information concierge. While selling for a growing technology company, Jill Rowley embraced "social selling" via LinkedIn, Twitter and more with a vengeance! Here''s a little food for thought first. The research may surprise you!). _.
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Blog, Link] 60 Marketing Acronyms Every Industry Pro Should Know
    text link, button, image, or some other type of web link that encourages a website visitor to take an action on that website, such as visiting a landing page to download a piece of content. Examples of KPIs include CAC (Customer Acquisition Cost), blog traffic sources, and homepage views. Learn more blogging KPIs here.).
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 23, 2013
    [Blog, Link] The Amazingness of Marketing Automation
    The Amazingness of Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller The future of marketing is sitting at our doorstep. It’s up to you as a modern marketer to take the first step and optimize the way you market to customers and prospects.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 8, 2014
    [Blog, Link] Defining the Modern Marketer: Why Grit Matters Most
    Ask anyone who once specialized in writing copy for banner ads, or who managed link exchanges for the sake of SEO, or who built one-size-fits-all social marketing campaigns while spending zero on social advertising. He joined Oracle as part of its acquisition of Involver, a social technology platform and an early Facebook Marketing Developer.
  • BIZNOLOGY  |  FRIDAY, MAY 4, 2012
    [Blog, Link] Bing’s Redesign Feels Desperate
    Now I have a so-so memory as I get older but these new results do look like the old blue link Google don’t they? In their blog post announcing the change they said. Over the past few months, we’ve run dozens of experiments to determine how you read our pages to deliver the link you’re looking for. Image via CrunchBase.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 12, 2013
    [Blog, Link] No Lead Left Behind
    No Lead Left Behind was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Bill Binch Little did I know that when I started selling 20 years ago, I’d end up creating, managing, and espousing Service Level Agreements. While SLA’s were normally applied to the tech support world (i.e.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 25, 2014
    [Blog, Link] Get Ready for Ad Week – 5 Things You Can’t Miss
    winning. 4) While I’m at it, you may as well check out frequent Marketo blog contributor (and Sr. Get Ready for Ad Week – 5 Things You Can’t Miss was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Also, Jessica Alba will be there. Yes, I’m leading with a party.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 15, 2011
    [Blog, Link] What Does Success Look Like?
    This week I am posting a guest blog from Mark Hunter;  “The sales hunter&# … It contains some real gems… What Does Success Look Like? Who is our strongest link in the organization? By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. How will we recognize it?
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 30, 2014
    [Blog, Link] How Email Marketing Helps Your Small Business [GUIDE]
    In the email, include a link so shoppers can make a purchase instantly. The email takes customers to a blog post that highlights winter maintenance tips. It’s free! © 2014, VR Marketing Blog. The post How Email Marketing Helps Your Small Business [GUIDE] appeared first on VR Marketing Blog. Not bad, right?
  • HUBSPOT  |  MONDAY, NOVEMBER 30, 2015
    [Blog, Link] Overwhelmed by Email? Here Are 11 Great Tools for Organizing Your Inbox
    Read this blog post to learn more about how it works. 2) The Email Game. When you download the Sidekick Chrome extension, you can opt in to get live notifications whenever someone opens or clicks on the links in your emails. Most people have a love-hate relationship with their email inbox. And boy is it easy to lose control.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Blog, Link] How to Build Your Influencers in Social Media
    Next, start a blog. Take it even further, well outside of your own site or blog. Link shamelessly with these frenemies. Comment shamelessly on their own blogs and their own tweets and posts. A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. personal site.
  • EMAGINE B2B BLOG  |  WEDNESDAY, APRIL 8, 2015
    [Blog, Link] What to Consider Before Setting up Google Tag Manager
    In the past, I’ve posted on the emagine B2B Blog about the importance of Google Tag Manager for Marketers. Will they fire on page load, or on a button or link click? If you can fire you tags off of the click of a link, you might be able to implement your GTM tracking without the need of a developer. Who should have access?
  • MARKETING ACTION  |  TUESDAY, JULY 23, 2013
    [Blog, Link] Content Marketing on a Shoestring Budget: Distribution
    For search engine optimization, cite and link sources, and list keywords. Your organization’s blog, which should include keyword-rich content from your blog. Ask for and post reviews; provide links to online review points, and mention good reviews in marketing efforts. As promised, there will be puppies. Lots of graphics.
  • HUBSPOT  |  FRIDAY, MARCH 14, 2014
    [Blog, Link] 7 Metrics Every Marketer Should Check Weekly (And How to Improve Them)
    This post originally appeared on the Academy blog. Metrics Every Marketer Should Check Weekly. 1) Blog Post Views. Tracking the number of views you get per blog post is great way to get quick feedback on your blog articles. How to Improve Your Blog Views. Referrals: Visits from inbound links on other websites.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Blog, Link] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., Include your full name or provide a link to your personal account. 2. If journalists do follow you back on Twitter, do not overtly pitch them via the DM function or send links to news releases. link].
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 1, 2015
    [Blog, Link] Guide to Autoresponders Part 3: Follow-Up and Confirmation Emails
    In this next confirmation email, Mountain Play Association confirms the purchase and also provides links in anticipation of frequently asked questions. Hop on your favorite social channel and tell us which autoresponders you use. © 2015, VerticalResponse Blog. For our final post, it’s all about follow-up and confirmation.
  • BLUE FOCUS MARKETING  |  MONDAY, NOVEMBER 21, 2011
    [Blog, Link] Facebook Breaks the Marketing Sound Barrier for Small Business
    Whether you’re new to Facebook, somewhat engaged or an advanced user, this blog provides tips on how to get more from Facebook. You can also build links to your Facebook page and focus on off-site link building which includes linking to your Facebook page from your website, blog and other social sites like Twitter.
  • MARKETRI  |  TUESDAY, AUGUST 28, 2012
    [Blog, Link] Nine Habits of Highly Engaging Content Marketers
    Whenever I hear about a new blog, webinar, tool, or tactic, I just can’t wait to give it a whirl. When I want to dig deeper, I'm reading blogs, downloading e-books, and/or watching YouTube videos. Content management systems allow the capability to add new copy, images, attachments, and links without being a programmer.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Blog, Link] 25 Sure-fire Ways to Grow Your Email List
    Use links and promo codes to drive new customers to your website where content can be more meaningful. Guest author/Guest blogs: If writing is more your thing, offer to be a guest blogger on a website that is attractive to your target customers. There has never been a better time to update and reinvigorate your email strategy.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 3, 2012
    [Blog, Link] Twitter 'Surveys' Announced Alongside New Nielsen Partnership
    Here, take a look at an example from Twitter's blog post announcing the surveys: The tweet shows up within a user's timeline, on both desktop and mobile devices. Today, Twitter announced an exciting new partnership with media measurement and analysis company Nielsen. What You Need to Know About Twitter Surveys. Anyway.
  • MODERN B2B MARKETING  |  WEDNESDAY, JUNE 4, 2014
    [Blog, Link] Introducing Marketo’s Email Lookbook for Spring/Summer 2014
    Introducing Marketo’s Email Lookbook for Spring/Summer 2014 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman A really good email is often the difference between a click-through and a direct route into the spam folder. Today’s consumers have a lot of expectations. Multimedia.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [Blog, Link] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    We’ll review and likely post to our blog soon. Will circle back with a link.” Let’s move on to the next big project Mintigo, because I don’t work for free , plain and simple, so when we publish this next blog post, we can move on to a new project for this client. You is the best word in marketing today.).
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Blog, Link] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    As I sit here on my couch (in my pajamas) writing the day 2 recap blog, I am feeling very inspired (and exhausted) from the whirlwind that was Marketo Marketing Nation Summit. Live From The Marketing Nation Summit Day 2 was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Inspiration in the Nation!
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Blog, Link] The Complete Expert Interview Guide to Better Content Marketing
    Read their blogs and guest blogs, and comment on them. Here are a few links to help you get to know me: link. Read their blog, follow them on social media, check out a few books at the library if you need to. Ask them to share the interview on their social media accounts, blog, and anywhere else they can.
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Link] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Today’s blog is the first of a two-part series, and will look at the first two of the tags Mike covered. It’s worth noting that Twitter will need to verify your domain before it allows you to create linked Twitter Cards. The post How (and Why) to Use Social Media Meta Tags (Part 1 of 2) appeared first on Marketing Action Blog - Act-On.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Blog, Link] Marketers Will Define Company Strategy
    Marketers Will Define Company Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Marketers Will Earn a Position on the Starting Line.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Blog, Link] 38 Essential Website Redesign Terms You Need to Know
    This is where you log in and make changes to your website’s content or pages, write blogs, or review form entries. Call to Action, or CTA, is a button, graphic or text link that encourages your visitor to take an action. This might include subscribing to your blog, signing up for monthly email updates, or requesting a product demo.
  • HINGE MARKETING  |  TUESDAY, MAY 5, 2015
    [Blog, Link] 7 B2B Website Best Practices to Enhance Your Online Presence
    An educational ebook is a more in-depth, “premium” form of content than a blog post. While a blog post should be freely accessible to anyone in order to draw visitors, you may ask for useful information such as a visitor’s email address before allowing them to download premium content. So, how important is it?
  • HUBSPOT  |  MONDAY, JUNE 8, 2015
    [Blog, Link] Beyond Responsive Design: How to Optimize Your Website for Mobile Users
    You’re confident that your website and blog will look great on mobile devices and that Google’s algorithm change won’t hurt your search listings. She flips through the website quickly and wants to research more but it’s too hard while on the move -- so she emails herself a link. You’ve weathered Mobileggedon. Congrats! We must adapt!”.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 21, 2011
    [Blog, Link] 3 Ways to Influence the Quora Community
    About two weeks ago, David Armano was kind enough to run the second Eloqua social research blog post on Logic+Emotion.  They are: Answer first, Include links or (better still) graphics in your answer, Stick to a word count of 100 to 200 words. They also received  three times as many votes as their link-less counterparts. Reddit.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2012
    [Blog, Link] Marketing Can Make You Crazy: Valentine’s Day Edition
    Marketing Can Make You Crazy: Valentine’s Day Edition was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller Being a good B2B marketer means driving sales and engaging customers all while building meaningful relationships. Hilarity ensues. The results were too good not to share. We can help.”
  • CONTENT STANDARD  |  WEDNESDAY, NOVEMBER 25, 2015
    [Blog, Link] Where Do We Find Original Content? (Short Answer: Anywhere We Seek It)
    It isn’t a stretch to link this thinking to content marketing strategy; In fact, if content isn’t reflecting the everyday, small victories and struggles we go through, it won’t reach anybody. What better way to link information to what’s relevant today than by using news as a launching point for further analysis?
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Blog, Link] How to Engage the Professional Tradesmen on Twitter
    Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.Most of the world suffers from ADD anyway and wants something short and to the point. Politicians use the 10 second sound bit all the time to grab our attention. Do you know why? Because it works!
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog, Link] Optimize for Mobile and Watch Your Social Media Presence Soar
    There are plenty of ways to go about increasing your stamp on the web via social media, as this blog has shown time and time again. Sites designed for mobile can make locating and following social media links much easier. Comments By: Dave Faulkmore by Dave Faulkmore [link]. Well, a number of factors contribute to the marriage.
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Blog, Link] 8 Ways to Solve Prospects' Problems Through Your Marketing
    How to Inject Problem Solving Into Your Marketing. 1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 28, 2010
    [Blog, Link] Social Media Success Story
    They did, and the following is an article written by Miles Free (Director of Industry Research and Technology, and principal contributor to their blog, Speaking of Precision ) in their monthly magazine to members and potentials advocating they too jump on the social media bus. Often in the top handful of non-paid links. Do it now.
  • HUBSPOT  |  WEDNESDAY, JULY 2, 2014
    [Blog, Link] How to Design Experiments for Your Website in 5 Easy Steps
    Of the 60,000 website visitors, 60% entered through the homepage, 20% through the blog, and 20% through various other pages. 83% of Example Enterprise''s leads converted on landing pages linked to from the company blog. Most of the leads are coming from the blog, even though it accounts for only 20% of their traffic.
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Blog, Link] 17 Compelling and Highly Usable B2B Marketing Statistics
    by defineaproblem on The First Location Based Storytelling Brands 50% More Popular than Celebrities in Social Media via Marketing & Strategy Innovation Blog [link] 6 hours 54 min ago Mavericks via Marketing & Strategy Innovation Blog - There was an Economist piece on Innovation a while. Powered by Logic In Motion.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Blog, Link] To “Localise” or Not to Localize: It Shouldn’t Even Be a Question
    To “Localise” or Not to Localize: It Shouldn’t Even Be a Question was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Veronica Holmes I’ve heard it time and time again from busy marketing teams faced with the localization dilemma for international markets. They speak English, don’t they?”
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