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  • HUBSPOT  |  WEDNESDAY, OCTOBER 5, 2011
    [Blog, Link] How to Squeeze More Lead Gen Juice From Your Social Presence
    The next time you tweet a link, post a message on Facebook or LinkedIn, or upload a video to your YouTube channel, consider the following 10 tactics to make sure you're squeezing out as much lead gen juice as possible from your social media strategy. Promote your social presence via email, your website, and your blog.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 2, 2013
    [Blog, Link] How to Develop Great Content that Generates Demand
    How to Develop Great Content that Generates Demand was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Buying Role. 29% prefer content targeted to their geography.
  • DIGITAL B2B MARKETING  |  FRIDAY, MARCH 25, 2011
    [Blog, Link] LinkedIn is the New B2B Media Powerhouse
    The LinkedIn homepage only has one prominent (and respectfully sized) ad unit and one text link. link] | 1 day ago If the Gov't shuts down, do we get a tax credit for those days? h/t Tim Flink | 1 day ago Hilarious. link] | 2 days ago Have you seen Google [Tilt]? For B2B marketers, LinkedIn cannot be ignored.
  • WRITTENT  |  TUESDAY, MAY 28, 2013
    [Blog, Link] 30 Low-Cost Ideas for Content Marketing on a Shoestring Budget
    You can’t produce custom blog articles, eBooks, or multi-media content without  time, which is the world’s most precious, non-renewable resource. With permission, use their words as inspiration for blog articles, buyer persona profiles, testimonials, and a case study. 2. Report on your findings in a blog article. 6. Slideshare.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JULY 16, 2009
    [Blog, Link] Alterian Pushes Into Social Media Management with Techrigy Acquisition
    Sources include blogs, social networks (publicly-accessible sections of Facebook, MySpace , etc.), message boards/forums (such as LinkedIn discussions), wikis (such as Wikipedia ), video and photo sharing sites ( Flickr , YouTube ), and some mainstream media blogs ( The New York Times , Wall Street Journa l). Others are sure to follow.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog, Link] 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
    Take Chapstick, for example.  An ad of a blond woman bending over to look for her lost Chapstick behind a couch has caused a stir on blogs and social media channels.  Whether we admit it or not, the opinions of other people matter.  Marketing through word of mouth took a temporary backseat when mass media started to boom.  Continue engaging. 
  • WRITTENT  |  WEDNESDAY, AUGUST 14, 2013
    [Blog, Link] 20 Proven Ways to Increase Engagement With Your Audience
    Recaps of recent case studies and research reports can drive engagement, social shares, and links to your website. In order to position yourself as a thought leader and report the latest industry news before any of your competitors, SEO expert Steven MacDonald recommends marketers subscribe to the following resources: [link]. link].
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 15, 2013
    [Blog, Link] What Three Adjectives Describe Your Brand? Here’s How to Find Out
    Also, make sure you take a look at how you communicate your brand values through content pieces and your marketing blog. As I wish you luck on your simple brand audit, wish me luck as well because ironically enough as I submit this blog post, I am going on a date with the same person who asked me the question about my brand.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 17, 2013
    [Blog, Link] Lattice Engines Automates All Steps in Prospect Discovery
    Clients specify blogs to follow, which receive similar treatment. Lattice Engines doesn’t try to link personal and business identities for individuals. There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 11, 2013
    [Blog, Link] Case study: Fox Sports connects social media to advertiser revenue
    Engaging with your fans or followers through social media dialogue, polls and interactive competitions are quite popular, but they are not easily discoverable or linked to revenue generation – These online competitions are generally run in isolation through a Facebook page, website or other social media platform.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 9, 2013
    [Blog, Link] 40 million people can’t be wrong — The secrets of viral
    Plan accordingly, and don’t be afraid to repost the same link: just be sure to change the introductory text so you’re not making identical posts. By Kerry Gorgone, {grow} Contributing Columnist. One of the standout sessions at SXSW Interactive this year was a presentation by Jonah Peretti of BuzzFeed. Bold statement.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 6 Ingenious Microsites You Could Play With All Day
    Send ''em the link. Link ''em. still don’t know who was behind isitchristmas.com because there is no link, brand, or navigation menu anywhere. You didn''t think I could write a blog post about microsites and not include ElfYourself, did you? But on Christmas, of course, it says “YES.” Earmuffs, kids.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 19, 2015
    [Blog, Link] Back to Basics: What is Marketing Automation and Why Do I Need It Now?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Back to Basics: What is Marketing Automation and Why Do I Need It Now? appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What exactly is marketing automation and why do you need it? It’s pretty simple.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 25, 2013
    [Blog, Link] That’s So Awkward: Why You Should Use Humor in Your Email Campaigns
    That’s So Awkward: Why You Should Use Humor in Your Email Campaigns was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow “So I’ll pick you up at 7?” ” If you received an email with that subject line, would you open it? Your best friend? Another family member?
  • JUNTA 42  |  SATURDAY, MAY 16, 2015
    [Blog, Link] This Week in Content Marketing: The Future of Content Marketing 2025
    Learn more at [link]. 3. Joe’s rave: I’m loving this article from TechCrunch , in which Glossier’s founder Emily Weiss explains how she built a successful cosmetics business by first building a blog and a sizable audience, and then launching products. We wrap up the show with a #ThisOldMarketing example from Good Old Days magazine.
  • JUNTA 42  |  SATURDAY, JANUARY 31, 2015
    [Blog, Link] This Week in Content Marketing: The Battle for Super Bowl Halftime Attention Is On
    Everything You Need to Know About Sponsored Content (15:00): The Moz Blog recently published a comprehensive guide to sponsored content, which walks readers through its history and its pros and cons, and presents an in-depth analysis of publisher pricing. You can register for it at [link]. 3. This week’s show. How do I subscribe?
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Link] 10 Commandments of Social Media For B2B
    Blogs, Press Releases’s, & Whitepapers) are to be published and when other events such as trade shows, conferences, and fairs are happening. 2.) Add links to your profiles to email signatures, on marketing collateral, and the top right hand corner of your website. 4.) The golden rule is never over commit. Vanity – Make it pretty.
  • FATHOM  |  THURSDAY, OCTOBER 31, 2013
    [Blog, Link] Digital Marketing Strategies for Manufacturing Month
    Throughout the month, our very own team of manufacturing industry experts has been publishing a series of digital marketing blog posts. Here are links to all the posts in the series. Today isn’t just Halloween, it’s also the last day of Manufacturing Month. However, if you missed it, have no fear! Happy Manufacturing Month from Fathom!
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Blog, Link] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    The Changing World of Marketing by The Economist Intelligence Unit & Marketo was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats.
  • HUBSPOT  |  MONDAY, OCTOBER 31, 2011
    [Blog, Link] Top 10 Scariest Marketing Halloween Costumes
    The Paid Links Buyer. If the internet were an election, an inbound link would be like getting a genuine, killer endorsement. Just like paying money for that endorsement would get the ethics committee up in arms, so too does purchasing inbound links. Blog Spam. Happy Halloween from HubSpot! Read at your own risk! 1.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 25, 2013
    [Blog, Link] The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?
    But do Slate readers carefully examine each link, or do they just click? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. That blurring, of course, is exactly what makes native advertising (like Pinterest’s plan to launch promoted pins) so effective. Brief History of Native Advertising.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Blog, Link] 10 Genius Ideas That Changed Marketing Forever
    that is, unless you have an agile process that allows you to move much faster and to adapt to these marketing pressures on the fly where necessary.”. 2) Blogging. but when's the last time you took a step back and realized, "Wow, blogging is one of the strongest marketing tools in my kit." companies use blogs for marketing purposes.
  • CONVERSIONATION  |  WEDNESDAY, JULY 27, 2011
    [Blog, Link] Word of Mouth Marketing: When a Human Phenomenon Goes Business
    Word of mouth marketing in a connected world: the link with social media. Word of mouth marketing, which encompasses a variety of subcategories, including buzz marketing, blog marketing, viral marketing, referral marketing, influencer marketing, etc., Word of mouth is an old and human phenomenon. Period. Remember the ripple effect.
  • MODERN B2B MARKETING  |  MONDAY, JULY 6, 2015
    [Blog, Link] [Ebook] How to Sell Marketing Automation to Your C-Suite
    Ebook] How to Sell Marketing Automation to Your C-Suite was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Ebook] How to Sell Marketing Automation to Your C-Suite appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What does the CMO care about? The CEO.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] A Social Media Measurement Dashboard; One Approach
    There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Keep in mind, that a big part of social media is sharing your own content, otherwise how do potential prospects find your blog or landing page?  A re your social media efforts working?  REACH.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 22, 2011
    [Blog, Link] A Bold Experiment in Paid Content
    Readers who come to Times articles through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. We are about to witness an extremely important experiment in journalism, marketing and the economics of the Internet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 3 Steps to Building a Better B2B Target Account List
    If you haven’t adopted an account-based approach to your B2B marketing yet, I’ll leave you with links to two brief examples that show why it is a fast growing area of focus for many B2B marketers: Nuance : Engaged 46% of their targets and delivered a 19-1 ROI. By Eric Wittlake, {grow} Contributing Columnist. Really.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Blog, Link] Secrets to Content Marketing from Brian Clark: Marketo Counts Down Our Top 5 Favorite Copyblogger Posts
    by Dayna Rothman In 5 short years Copyblogger has evolved from a simple blog to a media company with over 90,000 customers. In this blog post, Brian discusses how for years he used “agile content marketing” as his go-to method for creating content. See the best of the worst and be sure to check your blogs before you post.
  • THE EFFECTIVE MARKETER  |  FRIDAY, JULY 23, 2010
    [Blog, Link] What Trigonometry Has to Do With Marketing?
    Email Vendor Selection Methodology - Part 2 now online: [link] #emailmarketing #b2bmarketing 2 hours ago I just grabbed @ AppSumo action video, Google AdWords secrets for Free. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? Blog at WordPress.com.started to become faster.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, FEBRUARY 24, 2010
    [Blog, Link] Social Media: Will Be Focus of B-to-B Marketers in 2010
    Reply Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.This should come as no surprise to us in the B-to-B marketplace where budgets are still tight and management is continuing to demand accountability for marketing efforts.
  • HUBSPOT  |  TUESDAY, NOVEMBER 11, 2014
    [Blog, Link] How to Use Data Visualization to Win Over Your Audience [Free Ebook]
    Discover new insights like, “The majority of visitors went straight to our blog.”. Add objectivity to an argument : “This is why we should invest in our blog.”. Think about it. Communicate quickly and effectively that, "Traffic to our website is up," for example. marketing data Design
  • WEBBIQUITY  |  MONDAY, MARCH 29, 2010
    [Blog, Link] Social Media is Simpler Than You Think
    Social networking sites are among the key tools for social interaction, but such conversations can happen almost anywhere on the social web where people are talking about your brand, asking questions about products or services, or simply discussing what’s happening in your industry, including review sites, blogs, wikis and forums.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Link] Why Website Engagement is the New Marketing “Must-Have”
    Why Website Engagement is the New Marketing “Must-Have” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Why Website Engagement is the New Marketing “Must-Have” appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Wouldn’t that be grand?
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 14, 2010
    [Blog, Link] The Era of the Specialist has Arrived
    In a great blog article entitled “5 Predictions on the Future of Marketing, PR and Advertising Agencies &# David Siteman Garland argues that the era of big companies and big firms is over. found this blog article timely as this week Find New Customers announced its. Just go to [link] and enter hashtag #b2bchat.
  • JUNTA 42  |  MONDAY, JUNE 29, 2015
    [Blog, Link] The One Ingredient Your Content Marketing Program Is Missing
    That means that Casper’s content site will not advertise any of Casper’s products or link to e-commerce offers of any kind. We started the CMI content marketing blog in 2007. These companies ONLY launched content-focused blogs, podcasts, events, or e-newsletters to start and grow a business. This is hardly ever the case.
  • FATHOM  |  FRIDAY, NOVEMBER 8, 2013
    [Blog, Link] Everything You Should Know to Prepare For Google+ in 2014
    Encourage internal resources to “+1” any blogs, content & photos your company has on its site. To do this, you will need to make sure you have a +1 widget (see an example above this post) implemented on your content pages and blog posts. Some simple ideas could be sharing linked photos. There is no ignoring it.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 3, 2011
    [Blog, Link] Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research
    Identify weak links. Survival of the Fittest: Adapt or Perish, a white paper by Forrester Research was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest.
  • MI6 MARKETING AGENCY  |  SUNDAY, JULY 25, 2010
    [Blog, Link] The Mi6 Tweekly: Week of July 19, 2010
    RT @MarySicard: Small biz w/ blogs receive 55% more traffic than small businesses that don’t blog. suggested she comment on my blog/start a discussion on Linkedin. Chart: Use of Video and Podcasting on Fortune 500 Blogs Increases 2008 vs 2009 (Source: SNCR via/@eMarketer). Monday. Think SPOC! Some tips. Thursday.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 2, 2015
    [Blog, Link] It’s Never Too Early to Be a Marketing Genius
    So while the product people do their thing, it’s important that marketing is busy building campaigns and strategies to jump-start awareness across the array of mandatory channels: email, social media, mobile, blogs, and the website. encourage startups to invest in marketing automation before they get big. Here are a few reasons why: 1.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 28, 2010
    [Blog, Link] 15 things marketers should stop doing and thinking in 2011
    We all know twitter can’t start revolutions or substitute for gazing meaningfully into someone’s eyes over dinner, but what I don’t understand is why the critics can’t see a link between the bonds that we form on social media and the deeper links that we forge offline. Social media cause people to waste time at work. Mobile.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Blog, Link] Your Teleprospecting Question Workbench
    This will force the client or prospect to clarify their understanding of their language and actually link it to their own business. His popular blog and podcast Duct Tape Marketing was chosen as a Forbes favorite, a top ten marketing show on iTunes, and called a “must listen” by Fast Company. Ask “Can we get specific?
  • MARKETRI  |  THURSDAY, JANUARY 31, 2013
    [Blog, Link] 8 Effective Ways to Improve Your Firm's Niche Marketing Strategy
    Create an industry blog. Blogging is one of the most effective ways to consistently showcase your firm’s value and expertise by providing helpful information and guidance to a targeted audience. Your industry blog should focus on common challenges, questions, or pain points shared by companies in your targeted niche.
  • HUBSPOT  |  THURSDAY, AUGUST 11, 2011
    [Blog, Link] 5 Places to Promote Your Business' Social Media Presence
    It's as simple as adding social media follow links and buttons, but you'd be surprised how often this low-hanging fruit gets neglected. Add easy-to-find follow buttons to the sidebar of your blog. they're impossible to find! And a lot of times, it isn't because the particular subject doesn't have social media accounts set up.
  • HUBSPOT  |  FRIDAY, MAY 30, 2014
    [Blog, Link] 7 Marketing Skills You Need to Get a Promotion
    If you can master these marketing skills, you''ll be in a much better place when management considers who to promote. 1) Plan your blog content in advance. An ineffective marketer tries to brainstorm, write, and publish blog posts all in the same day, gets overwhelmed, and ends up neglecting her content marketing strategy altogether.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 23, 2012
    [Blog, Link] 28 (of the) Best Twitter Tips, Tools and Tactics of 2012 (So Far)
    Kevin Jorgensen recommends using TwitCleaner (a recommendation I strongly endorse) to check your own Twitter profile for sins like excessively retweeting, too many links, too much self-promotion, too much use of automation and other sins. ” Tailoring Twitter: The ROI of Curating Content on Twitter by Successful Blog. ” WTF?
  • WRITING ON THE WEB  |  WEDNESDAY, MAY 18, 2011
    [Blog, Link] Why Content Marketing with Video Is Key
    If you haven’t registered, be sure to do so – you’ll reserve your seat, receive the access link, and the Webinar replay info: YouTube Secrets Webinar : register here. Blog this on Blogger. Steps to Video Blogging in 30 Minutes. Even back then (2005?) On Thursday, May 19, 2011 at 5 p.m. Digg this! Tweet This!
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Blog, Link] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook is now our number one program for generating targets for the month of November. Hell Yes!
  • HUBSPOT  |  TUESDAY, FEBRUARY 22, 2011
    [Blog, Link] How to Use Email Newsletters to Boost Organic Search Traffic
    One of the biggest objections from businesses about not being able to start writing a blog is that they don’t have the content. Using Blog Articles To Build a Newsletter. So dust off those old or existing newsletters and see what you can come away with for blog posts. upcoming concerts in the area). Connect with HubSpot
  • TRADESMEN INSIGHTS  |  THURSDAY, MARCH 10, 2011
    [Blog, Link] 2010 Social Media Trends in the Industrial Sector
    You can download a free copy of the complete report here: [link]. Here are some suggestions: Blog about interesting application or trends in specific industries. Twitter account to send followers links of interesting products and industry news. The survey shows that for work-related purposes, this audience is slow adopters.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 13, 2012
    [Blog, Link] Content Marketing And The Value of Relationships
    The last thing you want to do is risk your audience’s trust by associating your blog/newsletter/webinar with a stranger who has a bad rap you don’t know about. Send a note – and a link – if a piece of their content inspired a piece of yours. Photo credit: ilamont.com. Relationships Beyond Your Audience.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 4, 2012
    [Blog, Link] The ROI of Paid Social Media Ads
    These tweets show up in the user’s search results or timeline, are identified as a Promoted Tweet, and typically include a link to a landing page with a registration form. Here’s an example of a recent Promoted Post, and check out more examples in our blog article Don’t Stop A-Meme-In’ — Using Memes for Lead Generation and Buzz Building.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 20, 2013
    [Blog, Link] 10 Things Your CEO Needs to Know Now about B2B Demand Generation
    In the Eloqua/Kapost ebook  (click link to get the ebook)  they estimated monthly spend on personnel, content and tools to be just under $12,000 per month for a medium sized firm and almost $33,000 a month for a larger firm – that’s $144,000 a year in a small firm and almost $400,000 per year in a larger firm. love salespeople.
  • HUBSPOT  |  THURSDAY, OCTOBER 31, 2013
    [Blog, Link] 7 Ways Twitter Can Help Juice Your Content Creation
    And if you''re using the responses to generate blog and offer topics, you''re ensuring that your content is answering the questions that matter to your target persona. 3) Leverage Industry Influencers. This can bring you tons of blog titles if you search on the right terms. is Twitter a tool we can use for that, too? Right?
  • HUBSPOT  |  MONDAY, MAY 14, 2012
    [Blog, Link] 8 Ways to Solve Prospects' Problems Through Your Marketing
    How to Inject Problem Solving Into Your Marketing. 1) Create how-to blog content. As most inbound marketers know, success starts with content; so begin by writing blog posts that solve peoples' problems! If you'll allow me to get meta for a minute, this very blog post about how to be a problem solver is, well, solving a problem.
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Blog, Link] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    Content Aggregation For Links, Traffic And Buzz. Marshall Kirkpatrick talked about aggregation and filtering several years ago in How to Build an RSS and Blog News Site for Your Project where he had cobbled together a solution using Google Blog Search,  dapper, Feed Digest, PostRank, Roller, and others.  Google Blog Search.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 7, 2015
    [Blog, Link] Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network
    Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Marketers: 3 Bulletproof Tips to Help You Build Your Professional Network appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Blog, Link] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. If you’re in sales and haven’t seen this clever blog with gif animations yet, I highly recommend it for a good laugh! We are using xyz competitor. Just send me some information. want to make sure I am sending the right information though.
  • HUBSPOT  |  THURSDAY, MAY 10, 2012
    [Blog, Link] How B2B Marketers Can Succeed on the 6 Big Social Networks
    If you're a B2B marketer, this certainly shouldn't surprise you -- of all the social networks listed in this blog post, LinkedIn provides the most natural transition into social media for many B2B organizations. Use this to drive traffic back to your blog from LinkedIn! 3) Promote new content with company status updates. Social media!
  • HUBSPOT  |  FRIDAY, NOVEMBER 18, 2011
    [Blog, Link] 11 Reasons Your LinkedIn Company Page Sucks
    Spend some time generating new followers for your LinkedIn Company Page by promoting your presence there: add follow buttons to your website and blog, write a blog post about your presence, and tell followers on your other social networks to follow you on LinkedIn, too. 2. 11 Reasons Your LinkedIn Company Page Sucks. 1.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 28, 2012
    [Blog, Link] The Buyer Really Doesn’t Care
    The Buyer Really Doesn’t Care was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Phil Fernandez Sales is from Mars and Marketing is from Venus. Historically that is how it’s been. Today’s buyer doesn’t really care where the walls and boundaries exist between sales and marketing. Want to see how you stack up?
  • THE NEW STRATEGIST  |  FRIDAY, JANUARY 30, 2015
    [Blog, Link] Marketing Doubleshot Podcast – Ep. 3 – Personal Branding & Mobile Customer Journey
    Links & resources mentioned in this episode: Altimeter Group Mobile Report: www.altimetergroup.com/pdf/reports/M…ter-Group.pdf. Blog Digital Marketing Marketing Doubleshot Podcast Social Media Marketing digital marketing marketing marketing doubleshot mobile marketing personal branding podcast Tom Webster: twitter.com/webby2001.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, NOVEMBER 7, 2011
    [Blog, Link] The death of the salesperson
    The art of selling: “ The death of the salesman has been greatly exaggerated” is the name of a recent article in the Economist magazine: [link]. After reading my blog, then read the article, I would enjoy reading your comments. Blog:  www.YourSalesManagementGuru.com. The death of the salesperson has been greatly exaggerated.
  • B2B LEAD BLOG   |  TUESDAY, APRIL 19, 2011
    [Blog, Link] Social Media Pays Off Big for Over 1,000 Marketers Reporting 150% ROI or More
    Tweet If you’ve been following the B2B Lead Blog for a while, you might recall this post , inspired by a spirited LinkedIn B2B Lead Roundtable Group discussion about whether social media truly delivered ROI. The official verdict from MarketingSherpa has just arrived, in the form of their third annual B2B Social Marke ti ng Benchmark Report.
  • HUBSPOT  |  TUESDAY, APRIL 29, 2014
    [Blog, Link] How Marketers Ruin Infographics (and How to Save Yours)
    Trying to get inbound links? Check out this blog post for tips on writing great titles. 2) There''s No Compelling Narrative. Having a compelling narrative means that your infographic should have a beginning, middle, and end -- just like a blog post. For the past few years, creating infographics has been all the rage. right?
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 1, 2012
    [Blog, Link] Guy Kawasaki and 10 Experts Chime in on the Value of Google Plus – and How You Can Start to Leverage It
    As I blogged about sometime ago, now is still the time for Google Plus for your business. His mission in his book is the same as the mission of this blog post: He wants to show you how to attract more followers, engage “enchanting” people, and promote your brand. link]. link]. link]. link].
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 29, 2014
    [Blog, Link] Marketing Horror Stories
    Marketing Horror Stories was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen If clowns or ghost stories get your heart racing with fear, then you haven’t experienced the panic that ensues when marketing goes wrong. Happy Halloween everybody, and enjoy! Scream in horror!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 4, 2015
    [Blog, Link] How to Offer Your Customers Multiple Doorways to Success
    In a recent blog post I discussed the need to utilize a content strategy to better organize, develop, and plan the content in your marketing initiatives to ensure that your customers’ wants and needs are met. To create a doorway for Subscriber C, the airline should consider including content linking to restaurant listings.
  • HUBSPOT  |  FRIDAY, JANUARY 21, 2011
    [Blog, Link] 6 Steps to Fight Content Theft
    You’ve had that killer blog post out for the last few weeks, and at first everything was going smooth. Step 1: Make sure every single one of your blog posts has a call-to-action for an offer on your website, as well as a link or two to other pages in your website. Steps to Fight Content Theft. Photo Credit: lovelypetal.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 5, 2014
    [Blog, Link] The Lowdown on Native Advertising
    As we blogged about earlier this year, Pinterest started testing “Promoted Pins” with brands like ABC, Expedia, and GAP. The Lowdown on Native Advertising was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Basically it’s the “anti-ad”…as an ad. In the space of two days last month, Yahoo!
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Blog, Link] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. Having an engagement path attached to every form of content (including blog articles, videos, ebooks, and more) keeps your audience warm and engaged. Design A Content Experience Optimized for Lead Gen.
  • HUBSPOT  |  MONDAY, JULY 9, 2012
    [Blog, Link] The 4-Hour Marketing Workweek
    Create Blog Content - 30 Minutes. You can create a week's worth of blog content in 30 minutes? At the beginning of every week, sit down and think of the topics you'd like to publish on your blog the following week. To save yourself even more time, ask the writer to include internal links within the blog copy.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Link] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Blog, Link] Why’s B2B Marketing So Boring?
    link]. And the 21st Century Supply Chain is their thought leadership blog, so they share surprising insights too. B2B Lead Generation | Why are you all so boring? Does everyone sound alike to you too? Name any product or service and then try to explain what makes one different from the other. Good luck. great story. Uncle Jay Explains.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 18, 2010
    [Blog, Link] The One Thing EVERY Company Needs Today
    Create the position of Chief Content Officer reporting to the CEO and let her “own&# ALL content — website, blog, social networks, eBooks, White Papers, Webinars, Podcasts, Events, Direct Mail, Search Marketing, and Sales Messaging, etc. Just go to [link] and enter hashtag #b2bchat. is a Chief Content Officer.
  • SAVVY B2B MARKETING  |  WEDNESDAY, OCTOBER 6, 2010
    [Blog, Link] Savvy Speaks: Got a Newsletter? See How Yours Measures Up
    educational content to leads you’re trying to nurture vs. how-to’s on extracting the most value from a solution for current customers) Keep the newsletter short, with links to expanded content online Mix up the type of content (e.g., It seems like these days EVERYONE sends out their own email newsletter (or eNewsletter).
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 27, 2008
    [Blog, Link] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
    will be inaugurating a wide-ranging blog on topics related to new technologies for learning and their impact on evolving ways of thinking. Heres the URL for a piece by Motoko Rich (a terrific reporter at the Times) that will appear in the Sunday NY Times on July 27: [link]. Subscribe to this blogs feed. Blog powered by TypePad.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Blog, Link] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Explosive Growth in Marketing Tech: 7 Categories to Implement Now was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Explosive Growth in Marketing Tech: 7 Categories to Implement Now appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. And it certainly is.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Blog, Link] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    Content examples include a blog, videos, ebooks, webinars, etc. And always include a link back to your site to make it easier for visitors to find out more about you. 3. Post pictures, videos, ebooks, blog posts, contests, and questions. This post originally appeared on the Artillery Marketing B2B Blog. Build Reach.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 25, 2012
    [Blog, Link] Platform Counts! The Differences between Facebook, Twitter and LinkedIn Writing
    Finding an actionable, interesting line in the blog post – or summarizing the main thesis – can draw your followers in. As an added bonus, creating your own Twitter update for a curated blog post can help you stand out from the pack. link]. link]. Twitter Updates. Note that the update itself is under 100 characters.
  • HUBSPOT  |  FRIDAY, JANUARY 6, 2012
    [Blog, Link] How You (and Rick Santorum) Can Fix a Damaged Search Reputation
    Your site should exist on one domain, and all pages built off it should follow either a subdirectory (www.unicorns.com/blog) or subdomain (blog.unicorns.com) structure. Campaign for Inbound Links. A ton of remarkable, keyword-optimized content will get the ball rolling, but you won't win any search engine ranking wars without inbound links.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 7, 2012
    [Blog, Link] Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic]
    Embed the Dreamforce ’12: The Tour de Force of Social Enterprise Infographic on your website: Dreamforce ’12: The Tour de Force of Social Enterprise [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enjoy! B2B Marketing Infographic
  • SAZBEAN  |  WEDNESDAY, JULY 20, 2011
    [Blog, Link] Using Technology to Write about Technology
    He’s in the process of raising funds and awareness for his fourth book, The Age of the Platform (Kickstarter link). My third book ( amazon affiliate link ) had done well, but I decided that it was beneficial to try and find a progressive publisher — one that wasn’t wedded to antiquated ways of doing things. Control.
  • HUBSPOT  |  MONDAY, JULY 20, 2015
    [Blog, Link] How to Master Content Marketing on LinkedIn
    And while updates serve as a great place to share your thoughts, linking in a blog post or interesting website will help you to provide an even richer source of insight. Share links to interesting articles, websites or videos. Use words that grab the readers and encourage them to click the link. Publish an article.
  • SOCIAL MEDIA B2B  |  THURSDAY, MARCH 1, 2012
    [Blog, Link] 5 Ways B2B Companies Can Use Facebook Timeline
    Link to Your New Landing Page. This is easy to do from your website by linking a Facebook icon to this, but harder to do in print. Pin your latest ebook to the top, but keep sharing blog posts and photos on your Page. 4. Create a Stunning Cover Photo. This wide photo at the top of the page is 851 pixels wide and 315 pixels tall.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 24, 2012
    [Blog, Link] 5 Steps for Creating a Viable Marketing Dashboard
    Data chains help visualize the link between programs, strategies, objectives and outcomes. Steps for Creating a Viable Marketing Dashboard is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Even an economic recovery won’t eliminate this topic. This is where a dashboard comes in handy.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 18, 2014
    [Blog, Link] Meet the New ‘Status Quo’: Personalized, Customized User Experiences
    The email’s banner includes an embedded link, inviting contacts to visit the dealer’s website. Meet the New ‘Status Quo’: Personalized, Customized User Experiences was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Persona based marketing tools. Targeting and Personalization
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Blog, Link] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. If your website visitors are more high-quality than Twitter followers, refocus your efforts on blogging and content creation. Use them.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Blog, Link] The Secret Life of a Social Media Manager
    While I might not be in the office, it doesn’t mean that I’m not working (in fact, tonight’s work is writing this blog post!) I’ll also check in on our corporate social accounts one more time before going to sleep. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should.
  • WEBBIQUITY  |  TUESDAY, JANUARY 15, 2013
    [Blog, Link] 24 More of the Best Facebook Guides, Stats and Rants of 2012
    Mustaza Mustafa presents a richly illustrated, step-by-step process for using the CertifiedSeller app to add a Twitter profile link to your tab on Facebook timeline. ” 12 Latest Facebook Page Features You Might Have Missed by Social @ Blogging Tracker. aging demographic may be cause for concern. Is it becoming uncool?
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 11, 2013
    [Blog, Link] [Storybook] Oh, the Content You’ll Create and Haiku Contest
    Storybook] Oh, the Content You’ll Create and Haiku Contest was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Dayna Rothman As you embark on your content expedition, your business may undergo a huge transition! Check out our new storybook, Oh, the Content You’ll Create ! Inspired?
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 26, 2012
    [Blog, Link] Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
    With Post Planner, you can actually customize this so that it can say the name of your brand – and the brand name can be linked to any page to facilitate visitors to visit your website. Customized branding – and link – for each post published using Post Planner. 3.) Photo credit: Wikipedia). Analytical applications.
  • MODERN B2B MARKETING  |  THURSDAY, JULY 31, 2014
    [Blog, Link] How App Companies Can Increase Retention, Engagement and Customer Lifetime Value
    In previous blog posts and presentations, I’ve discussed why marketers should embrace and extend technology , building continuous, relevant, and personalized relationships with their customers. Author: Mike Stocker Let’s face it: apps are a major new component of our digital lives. The rising mobile app space is a prime example. MyFitnessPal.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 30, 2010
    [Blog, Link] Podcast: Industry Interview with Georgia Foley-STAFDA Market
    Leave a Reply Cancel reply John Sonnhalter Welcome to my blog, Tradesmen Insights. take my survey [link]. Blog at WordPress.com.You can hear the entire interview here. Highlights include: What the biggest challenges facing members are. Health care lines of credit and overall government policies top the list.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Blog, Link] How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report
    The full report can be downloaded at [link]. How B2B Buyers Really Use Social Media: Insights from the 2012 Buyersphere Report was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Some key findings: Overall use of social media in buying is still somewhat low. However, there is a big difference by age. 
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 6, 2013
    [Blog, Link] New Logos Don’t Fix Marketing Problems
    New Logos Don’t Fix Marketing Problems was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Glen Lipka Recently, Yahoo! showed 30 new logos in 30 days and finally chose their new mark. The whole exercise seemed mis-prioritized to me, and here is why. Website Bounce Rate ( more info ). Yahoo!:
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Blog, Link] One Simple Way to Super-Charge Your Twitter Campaign with WordPress (Plus Other Useful Plugins)
    Not everything that businesses write on their blogs are going to get a lot of exposure via search engines or sharing by users.  Whenever I do, bad things happen.  So for one of my blogs,  You Can Work Less ,  I set Tweetily to promote posts that are no more than 90 days old and I only allow 1 -2 post per day to be promoted.  Disagree?
  • LEADER NETWORKS  |  FRIDAY, JANUARY 14, 2011
    [Blog, Link] A Conversation About B2B Online Communities
    Writing a blog on a regular basis means you spend a lot of time listening to your own thoughts and writing them down. Visit us on the web at [link] Connect with us on Twitter [link] Call us at 617 484 0778. Re-reading this interview, I was struck by how Bob uncovered a certain amount of online history.
  • SAVVY B2B MARKETING  |  WEDNESDAY, AUGUST 5, 2009
    [Blog, Link] Breaking the code on Twitter for business
    This link will give you some ideas on the best way to tweet for impact. 4) Be honest but be careful. You can find his blog {grow} at [link The Savvy Sisters are proud to welcome back our friend, Mark W. Schaefer. Enjoy! When I first tried Twitter, I thought it was the dumbest thing I had ever seen. in that order. Don't. You are?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Blog, Link] 5 Pinterest Tactics + Back-to-School = A+ Sales
    They range from photo publishing services, product inventors, education unions, food brands, blogs, to children’s services, craft stores, crayon brands, TV shows, auto associations, historical societies and comedy sites. Yes, the image links back to the original source, but that also requires 2 clicks of the image. college DIY.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 28, 2012
    [Blog, Link] A Legal Perspective: Who Owns Social Media Profiles?
    When he is not assisting clients or working on his blog, David enjoys watching movies, playing bass and guitar, and winning handily at pub trivia nights. You can follow his blog at [link] and follow him on Twitter @LizerbramLaw. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Phonedog v.
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