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  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Blog, Link] How to Take Your Customer Service to the Next Level With Content
    Zappos Uses Blog Posts to Create Power Users of Their Products. However, they also go the extra mile for their customers by writing blogs and creating instructional videos on all things from how to pack using a certain product, to how to use a hairdryer properly. before they even become a problem. What's it all for?
  • SOCIAL MEDIA B2B  |  MONDAY, FEBRUARY 28, 2011
    [Blog, Link] 5 Ways to Socialize Your B2B Content to Increase Leads and Sales
    When they click the link, they leave the presentation and arrive at a landing page with a short form, in order to receive something else of value. I’m a firm believer that most marketing content should be free and readily accessible without registration, but only until you prove that you can provide value. Blog Posts. White Papers.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 23, 2012
    [Blog, Link] Content Marketing: Trend Spotting in the Social Media Wild
    TweetCharts was launched by social media guru Dan Zarrella.  It provides a wealth of fresh data for any user name, hash tag, word or phrase that you enter, and returns a number of parameters, such as top hash tags, links, and nice charts. TweetMeme features the “hottest links on Twitter” across a number of channels, including Technology.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 23, 2011
    [Blog, Link] Infusionsoft Helps Clients Map Their Marketing Strategy
    Indeed, you could sniff that Infusionsoft is only now adding campaigns, in the sense of a container to link separate process flows. It made immediate sense to me, in good part because it somewhat resembles the Customer Experience Matrix that long ago gave this blog its name. Okay, that was totally unfair. corporate? grande?)
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Blog, Link] 5 Amazing Foursquare Stats [Infographic]
    Check out the infographic below (missing animation) or click on over to the Foursquare blog to view the animated version (cool!). Check out [link]. Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! 10 million people currently use Foursquare.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 17, 2014
    [Blog, Link] How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails
    nice, simple, pre-written tweet, complete with a link to my Fitbit profile and hashtag for easy tracking. How Gamification, Social Sharing, and Unicorns Balancing 34,404,336 Dinner Plates = Winning Emails was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Fantastic!”. mean, right? But wait!
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] Does Google Think Your Website Is Spam?
    Google is not a fan of excessive ads on websites, and they'll ding you for it. 5) Their Sites Have Lots of Dead Ends, P ages Not Found, and Broken Links. It pays to do some housekeeping, so don’t let the cobwebs build up. 6) They Attract Lots of Low-Quality Inbound Links. After all, who links to spam, except for spam? Not cool.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Blog, Link] What Lucille Ball Can Teach Us About Marketing Automation
    What Lucille Ball Can Teach Us About Marketing Automation was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. Watch the clip now.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 17, 2012
    [Blog, Link] Inside Sales Reps - Are You Losing Prospects Over Their Objections?
    Last week, a friend of mine sent out a link to Cold Call Me Maybe on Tumblr. If you’re in sales and haven’t seen this clever blog with gif animations yet, I highly recommend it for a good laugh! We are using xyz competitor. Just send me some information. want to make sure I am sending the right information though.
  • SAZBEAN  |  WEDNESDAY, JUNE 9, 2010
    [Blog, Link] Want a Sale? Make the Next Step Obvious
    You have traffic coming to your blog or website. Often when I look at the usability on a client’s website, especially the sales funnel, and I start mapping out the pages involved, I get this horrible mishmash network of links going every where. They’re not sure what to do next.  So they give up and leave. Register Now!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 23, 2013
    [Blog, Link] 7 Best Practices for Email Deliverability
    Best Practices for Email Deliverability was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. While 82% inbox placement is not a horrible number, marketers would agree that there is certainly room for improvement. Your reputation as a sender is crucial. Follow the trust and engagement mantra.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 29, 2012
    [Blog, Link] Guests on Marketing Made Simple TV
    You get great video content, mentions, inbound links, lead capture and promotion both on the show and on the landing page. We’re honored that BuyerZone.com selected us as the #1 B2B marketing blog of 2012. Here are great guests past and future: Mitch Joel, TwistImage. Mac McConnell, BlueBird Strategies.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 26, 2012
    [Blog, Link] Beyond the Landing Page: Delivering Targeted Messages to your Prospects Throughout Your Website
    B2B marketing professionals know that a marketing automation campaign is most effective when it integrates ‘Off-Site’ channels (SEO, SEM, Email) with ‘On-Site’ marketing (landing pages, blogs, ecommerce) with the ultimate goal of personally engaging your customer from the first touch point through the targeted conversion event.
  • CONTENT MARKETING TODAY  |  THURSDAY, JANUARY 21, 2010
    [Blog, Link] Learn What’s Ahead for Content Marketing in 2010 from 39 experts
    Click on this link to bring your content marketing knowledge up to speed. Best of all, she has provided us links to every possible preconfigured tool and image so that we can share it on our websites, our blogs, our eNewsletters or on Twitter. New Crowd Sourced E-Book Is Also a Brilliant Example of Content Marketing. Get visual.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 30, 2013
    [Blog, Link] 6 Hot Tips & Tools to Optimize Your Content
    You may even have a blog. Chipper Nicodemus, our resident SEO expert at VerticalResponse wrote about the importance of setting up Google Authorship tied to your blog content. These sites also give us source credit and a link so folks know it’s our original content. Share away in the comments. © 2013, VR Marketing Blog.
  • CONNECT THE DOCS  |  MONDAY, JANUARY 31, 2011
    [Blog, Link] ClickInsights: What was your "Aha" moment in 2010? - Part 1
    Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog. This has enabled me to promote my blog and build additional exposure to both my white papers and those of my clients. Blog sharing sites such as BizSugar.com, Sphinn.com, and Reddit.com. WritingWhitePapers Blog.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 28, 2013
    [Blog, Link] The Pros Dish: Email & Website Design Tips
    If they’ve got to hunt around for a link or type in your URL, chances are you’ll lose them. Rookie mistake: Only including your call-to-action in only one spot and/or forgetting to link it! 3) Consider your use of images, colors and fonts wisely. Share away! © 2013, VR Marketing Blog. Remember: Keep it simple!
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 21, 2014
    [Blog, Link] Your Teleprospecting Question Workbench
    This will force the client or prospect to clarify their understanding of their language and actually link it to their own business. His popular blog and podcast Duct Tape Marketing was chosen as a Forbes favorite, a top ten marketing show on iTunes, and called a “must listen” by Fast Company. Ask “Can we get specific?
  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Blog, Link] Taking Some Time Off? How to Leave a Creative Out-of-Office Mesage
    Note: If you do this, remember that most email clients won''t allow embedding, so you''ll want to take a screenshot of the video and link to where it is hosted for those wanting to view it. For example, you can ask emailers, "What topic should I focus my next blog post on?". Check this list of available pieces (insert link).
  • MARKETING ACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Blog, Link] What Social Media Marketers Can Learn From Miley Cyrus…
    HEREWITH, the lessons in SEO we can learn from Miley and Wrecking Ball: Quality links are everything. It should be trafficked on high-ranking sites and be linked to by high-authority sites. The post What Social Media Marketers Can Learn From Miley Cyrus… appeared first on Marketing Action Blog - Act-On. Be strategic.
  • BIZNOLOGY  |  TUESDAY, MARCH 26, 2013
    [Blog, Link] In praise of social media mediocrity
    My advice for blogging and social media marketing alike is as follows: 20-minutes-a-day with an hour once-a-week. Don’t worry, after exploring your competitors online, the bar is really low: everyone has a link to Twitter and Facebook on their web site but very few shops are actively engaged. Come on! There, I said it.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, FEBRUARY 15, 2011
    [Blog, Link] Building Relationships on Twitter: Consider What You Tweet
    They get indexed by Google and appear in one’s Google Buzz feed and Google Profile (if you’ve activated Google Buzz) and can appear in people’s blog posts. Twitter has become quite noisy and crowded — and unfortunately, it’s become rife with spam, including spam followers, spam DMs, spam Messages and spam links.
  • BLOG MY CALLS  |  TUESDAY, SEPTEMBER 10, 2013
    [Blog, Link] So.Do +1s Matter for SEO?
    As with all things Moz, the blog post and the research behind it, was very first class and well done. The day after Moz published their blog post, Matt Cutts, The Google Czar of Search, responded. To quote: If you make compelling content, people will link to it, like it, share it on Facebook, +1 it, etc. Moz posts. The Moz Post.
  • E-STORM  |  MONDAY, APRIL 14, 2008
    [Blog, Link] It's Official - e-Storm is having a party
    By on April 15, 2008 at 11:11 am Cancel Reply Leave a Reply « ad:tech San Francisco: Press Blogging and meeting e-stormers Affluent Consumers Don’t Comparison Shop; Not True… » About e-storm e-storm International is an interactive marketing and advertising agency that delivers the best possible experience for the consumer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 30, 2012
    [Blog, Link] 35 experts weigh-in: How we create influence on Facebook
    ” BERNADETTE JIWA , of  Striking Truths : “I think one of the things that’s overlooked about FB is that you don’t have to have a huge presence there yourself to drive ‘traffic’ back to your blog. But on the Internet, we HATE rules. We HATE structure. And we sure don’t need any org  chart. Human.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 30, 2013
    [Blog, Link] 3 Emails Your Business Should Be Sending
    Press releases, blog articles or other publications that will help your readers. (It’s a good idea to summarize longer articles in a few short sentences and create a call to action button for the reader to view the entire article on your website or blog.). Share in the comments! © 2013, VR Marketing Blog. Welcome Email.
  • FUNNEL FOCUS  |  THURSDAY, NOVEMBER 18, 2010
    [Blog, Link] Q&A Excerpt: Driving Leads with Social Media
    When a buyer is looking to purchase a product and goes to the internet for information, blogs, discussion forums, and online reviews (all social media outlets) are the results that pop up. Social media – blogs, discussion forums, twitter feeds, reviews – shows up in search results. View the entire Webinar.
  • MARKETRI  |  FRIDAY, DECEMBER 14, 2012
    [Blog, Link] Accountants are Cool (No, Really!).Show the World with Video Marketing
    This reminded me that a few years ago a client of ours sent us a link to this video by the same firm, WithumSmith+Brown. After WS+B's internal meeting and unveiling of the video, the firm decided to post it to their Web site and sent an email link to everyone at the firm. Everyone thinks CPA's are totally boring, right?
  • MODERN B2B MARKETING  |  THURSDAY, JULY 15, 2010
    [Blog, Link] B2B Social Media – 10 Tips From The Definitive Guide To Social Media
    Improve engagement? 2.     Blog – This plays a key role in lead nurturing and educating prospects.  Develop linkbait & use anchor text links. 3.    Twitter 101. Create a full account – Always create your account with a full profile: picture, bio, link to company website and customized background. Increase brand awareness? 
  • HUBSPOT  |  WEDNESDAY, AUGUST 8, 2012
    [Blog, Link] 7 Habits of Remarkably Charismatic Marketers
    Here's how to get started: Write interesting blog posts to drive visitors to your website and establish your company as thought leaders in your industry. Those view counts on your blog articles will increase as people realize how great your content is -- but only if your content is consistently great. love those people. awesome.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Blog, Link] Social media success story: Marketing a medical practice
    Blogging. Dr. Reath keeps patients current by blogging on hot topics in plastic surgery. Recent blog posts include: New “Bridalplasty” Show: Bad TV. Here is one of the toughest marketing challenges I can imagine — engage customers with a medical practice, which of course is surrounded by patient privacy issues. eBook.
  • HUBSPOT  |  MONDAY, NOVEMBER 14, 2011
    [Blog, Link] 25 Must-Haves for a Remarkable Website
    We now need to consider integrating search , social media , content, blogging , and more with our websites. Have lots of quality inbound links. Blog often, and not just about yourself. The internet has fundamentally changed the way people learn and shop. After all, a company’s website is its virtual storefront.
  • READYPULSE  |  MONDAY, MAY 20, 2013
    [Blog, Link] Seven Ways to Effectively Promote a Webinar
    Add a registration link to your webinar on your website at least two weeks prior to the presentation. Post your webinar onto all social networks your company uses with different tracking links (for example, we use bit.ly) so you can track where prospects are signing up for the webinar. Step 7:  Blog about the webinar.
  • HUBSPOT  |  WEDNESDAY, AUGUST 22, 2012
    [Blog, Link] 9 Chances for Website Conversion Optimization You Don't Want to Miss
    This very blog, for example, uses it on our blog subscription CTA at the top right-hand sidebar as well as on our blog subscriber landing page. Check out what we did with our blog CTA for our ebook, " The Essential Step-by-Step Guide to Internet Marketing ," for example. Share landing page links in social media.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 23, 2012
    [Blog, Link] Marketing in a Downturn Part 2: Content, Content, Content
    Some examples of how you might do this are: Trail the results of a research report on your blog, with registration to receive the full report. Turn your latest white paper into a series of blog posts on a relevant topic, with registration to receive the full white paper. Updated your blog? Know your Audience. Plan your Content.
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 30, 2011
    [Blog, Link] B2B Cold Calling Best Practices
    Patrick Donnelly said cold calling was in a blog post recently, but only if it has not evolved from the smile and dial of years past. B2B Cold Calling Best Practices was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino Is cold calling dead? Aim for the right industries. Research. Relent.
  • MEASURABLE MARKETING  |  TUESDAY, MARCH 22, 2011
    [Blog, Link] Might as Well be Lorem Ipsum
    If your website’s content, whether it’s a resource, a piece of page copy or a blog post doesn’t snag your readers’ interest immediately and then turn it into a conversion, you may as well be using Lorem Ipsum. Does your content capture your readers’ attention immediately? Know who you’re writing for.
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 11, 2014
    [Blog, Link] Is Your Content Like Spinach? 8 Ways to Make it Taste Like Chocolate Cake
    Feature photos on your blog posts. Enhance blog posts. Peppering your company blog with videos creates visual variety, and encourages visitors to stick around. Promote the presentation in a related blog post. blog post gives you space to provide additional information and context for readers. Humans are visual.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SUNDAY, JULY 27, 2008
    [Blog, Link] Cognitive Flexibilty Theory, Hypertext, and the Post-Gutenberg Mind: Rand Spiro's Home Page
    will be inaugurating a wide-ranging blog on topics related to new technologies for learning and their impact on evolving ways of thinking. Heres the URL for a piece by Motoko Rich (a terrific reporter at the Times) that will appear in the Sunday NY Times on July 27: [link]. Subscribe to this blogs feed. Blog powered by TypePad.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 13, 2011
    [Blog, Link] Using Social Sharing Buttons Leads to 7x More Mentions [Data]
    Adding social sharing buttons for sites like Facebook , Twitter , LinkedIn , and Google+ to your website, blog articles, and landing pages is a simple way to encourage visitors to spread your content and reach even more potential customers. So if it's so easy, everyone must be doing it, right? Wrong. Marketing Takeaway. Connect with HubSpot
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Blog, Link] Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story
    Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Top Trends: How Immersive Marketing Can Help You Tell a 360 Degree Story appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • HUBSPOT  |  MONDAY, NOVEMBER 28, 2011
    [Blog, Link] 4 Simple Steps to an Optimized Twitter Presence
    Also, make sure you include a link to your website or blog, where visitors can go to learn more about who you are and what you do. 4. Make sure your updates also include links to landing pages, a technique that will enable you to generate leads from Twitter. Many of you probably joined Twitter to market a business. Your Tweets.
  • SMALL MANUFACTURER BLOG  |  THURSDAY, JUNE 26, 2014
    [Blog, Link] Manufacturers Must Create Websites with Millennials in Mind
    Biographical information, including links to social media profiles, of the management team and key employees. Social media or blog updates of companies involvement in the local community and industry. Source ). To fill the gap, some companies have turned to attracting Millennials — those born between 1981 and 1998.
  • SALES INTELLIGENCE VIEW  |  SUNDAY, NOVEMBER 17, 2013
    [Blog, Link] Top 25 Sales Influencers List: Honoring Luminaries at Dreamforce 2013
    Here is the link to our 2012 edition in case you missed it. Keeping us all honest with some of the greatest Blog posts in 2013.  Writer of “The Sales Blog” and “in the arena” podcast, and a frequent contributor to some of the great Video being produced by co-entrant Gerhard Gschwantner. Barrows. Trish.
  • AD YOUR COMMENT HERE  |  THURSDAY, MAY 26, 2011
    [Blog, Link] #BWENY Session: The Future of Content Curation
    EH: Today, you’re one link away from another story. SR: The book came out of a blog post on curation, which got the most comments of any post, so I went with it. EL: We lead traffic to blogs, we’re a discovery tool, it’s a driver to the original content. There’s no overwhelming narrowness to curation.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 14, 2014
    [Blog, Link] Lights, Camera, Action: Video Setup on the Cheap
    Prices can vary, so shop around for the best deals. I’ve included links to the items we use personally. Once you get your video set up in place, send us a link to your own video in the comments! Sign up for the free  VR Buzz. © 2014, VR Marketing Blog. Camera :  $200. Light Stands :  $25. Lights  (3 of them):  $11.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 13, 2014
    [Blog, Link] Here’s A Key Mistake That Many Marketing Automation Buyers Make
    Here’s A Key Mistake That Many Marketing Automation Buyers Make was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. For example, for a database of up to 100,000 contacts, most vendors charge somewhere between $2,900 to $3,995 a month. It’s About the Value of Your Tools, Not the Cost.
  • HUBSPOT  |  FRIDAY, JUNE 15, 2012
    [Blog, Link] Answers to Your Top 11 Questions About Email Marketing #EmailSci
    We've also written a blog post that outlines the steps you can take to perform your own email sending frequency test -- check it out ! 8) If there are multiple links in your email copy, how do you balance the attention you give to each of them? So we read through them all (yes, we actually read your questions!) We get that. Under 1%.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 7, 2014
    [Blog, Link] Innovation in the Nation
    Innovation in the Nation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phil Fernandez This is my favorite week of the year. No, it’s not my birthday and I am not headed out on vacation. Welcome to the 2014 Marketo Marketing Nation Summit. Welcome to Innovation in the Nation.
  • WRITING ON THE WEB  |  TUESDAY, JULY 20, 2010
    [Blog, Link] Top 100 Women Creating Online Income Streams
    First, here are the criteria I used to identify them: Content-rich blog. Blog this on Blogger. Add this link to Box.net. Store this link on MyLinkVault. Thank you Milana Leshinsky. You’ve been an inspiration to me for the last few years. High quality web site. Clear strong personal brand. Prominent free giveaway.
  • HINGE MARKETING  |  MONDAY, JANUARY 5, 2015
    [Blog, Link] The Top 10 Benefits of Using Social Media Marketing for Business
    You might link to a webinar on Twitter or share a tutorial blog post on LinkedIn. However, make sure to balance self-promotion (“Read our new blog post!”) Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. Social Media
  • ENGAGE  |  MONDAY, APRIL 4, 2011
    [Blog, Link] 6 Social Media Marketing Roadblocks and How to Plow Through Them
    Can your art director share her favorite designs once a week on your company blog? visits to your blog, impressions on your Facebook page, mentions on Twitter) and how many of them are taking action with you (i.e. T he race is on. Social media provides a track for organizations to connect with their audience like never before.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 6, 2012
    [Blog, Link] LinkedIn Group Moderation Rules: 5 Steps to Managing a Successful Community!
    Unfortunately, in order to provide a beneficial environment to their members, they will be forced to make some tough decision as fake LinkedIn profiles with zero or very few connections try to join their group or someone posts a link to something that is irrelevant to your members. ” having more than 900,000 members! would! 4.)
  • WRITTENT  |  FRIDAY, AUGUST 23, 2013
    [Blog, Link] The Complete Expert Interview Guide to Better Content Marketing
    Read their blogs and guest blogs, and comment on them. Here are a few links to help you get to know me: link. Read their blog, follow them on social media, check out a few books at the library if you need to. Ask them to share the interview on their social media accounts, blog, and anywhere else they can.
  • HUBSPOT  |  MONDAY, NOVEMBER 15, 2010
    [Blog, Link] How to Get More Leads From Existing Content
    When we talk about evergreen content, we're referring to anything from blog articles to webinars to ebooks and whitepapers. When promoting evergreen content in social media or when linking to it in other content (e.g. new blog articles), you want to make sure you're promoting the best of your older content. Create Landing Pages.
  • INDUSTRIAL MARKETING TODAY  |  SUNDAY, OCTOBER 17, 2010
    [Blog, Link] Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence
    Google will lump visitors to your site who clicked on a link in your email under Direct Traffic. If you visit Google’s blog on Google Analytics , you will find lots of tips on tracking email campaigns. He was already using Google Analytics (GA) to monitor his Web site. Therefore, image blocking causes open rates to be underreported.
  • SAZBEAN  |  TUESDAY, MARCH 26, 2013
    [Blog, Link] The three steps to ‘shareability,’ sharing customer information within the firm
    This blog post shares some of our research results as to how to achieve shared data in the corporation. The first study I referred to in my last blog post on Why Doesn’t Everyone Do Big Data?, in which we surveyed 206 software and financial firms and developed the concept of CIS (Customer Information System). News & Notes
  • AGILE B2B COPYWRITER  |  SUNDAY, FEBRUARY 6, 2011
    [Blog, Link] K’s Top Five for the Week – February 6
    21 Real Blog Metrics Your Company Needs to Track via @junta42 by @HeidiCohen. Blogs are the original social media. While Facebook, Twitter, and other social media sites get a lot more of the hype, blogs really can be the powerhouse tool in your social media marketing mix. Do you find these weekly roundups helpful? Thanks!
  • HUBSPOT  |  TUESDAY, JANUARY 8, 2013
    [Blog, Link] 7 Real Marketing Interview Questions From HubSpot's CMO
    Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. For someone with a more specific role on a larger inbound marketing team -- a blogger , perhaps -- you could focus only on the questions about blogging and content creation. Our CEO wants you to evaluate our blog. My Interview Approach.
  • WEBBIQUITY  |  THURSDAY, APRIL 5, 2012
    [Blog, Link] Best Local SEO Guides, Tips and Tactics of 2011
    Optimizing for local search has its own unique content and link-building considerations. Google Places Citations: 5 More Tactics to Earn Links for Your Local Business by The Daily SEO Blog. Optimizing Your Google Places Page by The Daily SEO Blog. While the web is worldwide, search is often local.
  • MARKETING ACTION  |  TUESDAY, MAY 20, 2014
    [Blog, Link] Deliverability: 8 Tips for Getting Your Email Into the Inbox
    Editor’s note: The Tim Asimos post you are about to read was published on the circle S Studio blog a few days ago. weekly blog update), don’t just assume that they’d also like to start receiving tons of other messages (e.g. We liked it so much that we’re republishing it here today. promotional emails or content offers).
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Blog, Link] Just how connected are the world’s top 5 IT services companies?
    What we were looking for… Visibility of links to social networking sites from their official websites – i.e. if you were an interested punter – how easy is it to find and connect with these big guns? likes, active discussion forums, YouTube integration and links to research. It was a simple idea. IBM. 2. HP. 3.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 10, 2013
    [Blog, Link] 7 Email Testing & Delivery Tools for a Biz on a Budget
    Are there too many links in your email? Their website gives you a quick analysis and then they send an email with more info and links to help you understand email delivery and how you can improve yours.  Let us know in the comments. © 2013, VR Marketing Blog. But a lot of those are exactly that, rumors. Email on Acid.
  • HUBSPOT  |  FRIDAY, JANUARY 24, 2014
    [Blog, Link] Twitter Releases Card Analytics: Here's How to Use 'Em
    Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter Cards -- you know, those rich media attachments you see at the bottom of tweets like these: Blogging Myth #7: "You can''t write a blog post in an hour." link] #blogfor30. This is how many people clicked the install app link while on mobile. Ready?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Blog, Link] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    SlideShare disables links in the first three slides of every presentation to discourage people from spamming the site with light presentations filled with links. So if you’re going to add in clickable links, know that you can only do it after slide three. Only place links in the middle of the slide. Include Numbers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, SEPTEMBER 15, 2008
    [Blog, Link] YouTube - Education Today and Tomorrow
    This video will appear on your blog shortly. Sites linking to this video. Sign Up. QuickList ( 0 ). Sign In. Worldwide. English. Close. Set Your Country Content Preference. Close. Set Your Language Preference. Videos. Channels. Community. Upload. Videos. Channels. advanced. Loading. Education Today and Tomorrow. Views: 171,510. Share.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 1, 2013
    [Blog, Link] A content marketing framework for the digital age
    Book links are affiliate links. Five ways using “controversy” as a content strategy backfires The future of business: Six layers of customer engagement The ultimate guide to becoming a blogging superstar. If you’re a regular reader of {grow} you’ll know that I’m a big fan of Jay Baer. And why not?
  • MODERN B2B MARKETING  |  THURSDAY, MAY 7, 2015
    [Blog, Link] How Facebook Creates Powerful Connections in Times of Need
    How Facebook Creates Powerful Connections in Times of Need was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How Facebook Creates Powerful Connections in Times of Need appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Meaningful Engagement.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2012
    [Blog, Link] Create a World of Marketing Automation Through Good Content—and Imagination
    You may have to start by pushing out links to favorable industry articles that mention your products or services.  Promote links to your content on materials distributed at trade shows, seminars, webinars, directory listings, and more. by Kelly Waffle “The way to get started is to quit thinking and begin doing.”  Use your imagination.
  • WRITTENT  |  MONDAY, JULY 14, 2014
    [Blog, Link] 77+ Resources for Amazing Copywriting
    Copywriting Websites & Blogs. 1. The Copywriter’s Crucible – Freelance copywriter Matt Ambrose covers blogging, content marketing, and all things copy. 3. Unbounce – A conversion marketing blog packed with information on landing pages, conversion rate optimization, email marketing, and more. Copywriting. What’s the solution?
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 24, 2011
    [Blog, Link] B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit
    B2B Social Media Myths – My favorite lessons from Jay Baer at MarketingSherpa’s B2B Summit was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Maria Pergolino They say you save the best for last.  And this time they were right.  Well, Jay’s presentation is being followed by happy hour.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 5, 2013
    [Blog, Link] Social Works for B2B, So Get Over Yourself
    Although I have never really spent much time with any of them personally, I read their books, their blogs, and their feeds on Twitter. Social Works for B2B, So Get Over Yourself was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller It’s never going to stop. And that’s OK.
  • MARKETING INTERACTIONS  |  TUESDAY, DECEMBER 28, 2010
    [Blog, Link] Don't Put Your B2B Email In a Box
    Let's say that they click on the link to an article, but see some other content about a different problem and spend time exploring that topic. They read an article and click over to a blog post discussing an aspect of solving the problem. In fact, treating them as such can cause a variety of problems: Frequency. " Activity.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 5, 2015
    [Blog, Link] You’re Invited: 6 Components to a Successful Event Email
    Also include a link back to your website, and contact info such as a phone number or email address for your business so someone can call with questions if need be. 5. Get started now. © 2015, VerticalResponse Blog. The post You’re Invited: 6 Components to a Successful Event Email appeared first on VerticalResponse Blog.
  • HUBSPOT  |  MONDAY, FEBRUARY 9, 2015
    [Blog, Link] 6 Rookie Mistakes You Might Be Making on LinkedIn
    better way to share that information would be to publish a LinkedIn blog post about it. LinkedIn blog posts are there to showcase and share your expertise, and give back to the LinkedIn community. But just because the tool is valuable doesn''t mean that everyone is using it properly. Why This Makes Your Connections Cringe. It''s okay.
  • MARKETING INTERACTIONS  |  SUNDAY, JANUARY 22, 2012
    [Blog, Link] 6 Tips for B2B Vendors Becoming Publishers
    If you're sending an email with your company in the sig line, publishing a blog post or an article on your website - your company is already obvious. If your content is valuable, more people will be drawn to it, link to it and share it, thereby increasing your reach, market awareness and credibility. It needs to be exceptional.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Blog, Link] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    Get on your organization’s content calendar, and consider writing a blog before the event ( eh hem ). Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 29, 2013
    [Blog, Link] Social media research, customer insight, and the power of the one
    Two years after we had made the change (five years after that customer meeting!), a front page article in the Wall Street Journal announced conclusive new research linking the chemical to a variety of human health issues. would like to be the blogging gemba : ) Many. ” By the end, I hope you will be wary, too. We were stunned.
  • B2B MARKETING SAVVY  |  MONDAY, SEPTEMBER 21, 2009
    [Blog, Link] Q3 Roundup: Twitter Tools, Media/Marcom, Social Media Research and Branding
    Tricking MS’06 for Embedded Signature Links. Blogging Benchmarks.  . (Read time = 2-3 minutes) The Q3 mashup on social media, research and tools, marketingt/marcom, Agency-Client relationship topics and a smattering of fun and fancy.  Enjoy.  . Twitter for B2B, Specifically. Analytics for Reach and Impressions. B2B Case Study: PR.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 22, 2013
    [Blog, Link] The Who, What, When, How and Why of Lead Nurturing with Webinars and Videos
    You can find her presenting on the BrightTALK Academy and writing on the BrightTALK blog. In this blog, discover the who, what, when, how and why of lead nurturing through webinars and videos so you can take your buyers on a more engaging (and fun) journey. Follow Kathryn on Twitter at @KKilner. Ask yourself, “Who am I selling to?”
  • MARKETING ACTION  |  WEDNESDAY, MARCH 26, 2014
    [Blog, Link] How (and Why) to Use Social Media Meta Tags (Part 1 of 2)
    Today’s blog is the first of a two-part series, and will look at the first two of the tags Mike covered. It’s worth noting that Twitter will need to verify your domain before it allows you to create linked Twitter Cards. The post How (and Why) to Use Social Media Meta Tags (Part 1 of 2) appeared first on Marketing Action Blog - Act-On.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 2, 2010
    [Blog, Link] Social media was the engine for America’s Tea Party “revolution”
    Nurtured by online networking, it helped disparate activists across the nation link up and already push aside high-profile incumbent leaders in multiple states this year. Let’s start with a brief summary of how social media played a role in these sweeping changes: Blogs. Social networking. Twitter. Wikis. Yes and no. Tweet This!
  • SAVVY B2B MARKETING  |  WEDNESDAY, APRIL 6, 2011
    [Blog, Link] Savvy Speaks - Networking Like a Pro
    Just think about ways you can stay involved in the conversation and be helpful, be in it in the form of an email, tweet or a comment on a blog. Step 1: Find and follow your new contacts online - Twitter, Facebook, LinkedIn, their blogs, etc. Like they say, it's not always as much about what you know as it is about who you know.
  • HUBSPOT  |  MONDAY, JUNE 20, 2011
    [Blog, Link] 7 Tactics to Delete From Your Social Media Strategy NOW
    Useless Links - When it comes to distributing links in social media, the links you share should serve a specific purpose. Instead, send them to a landing page or a blog post that will solve a problem they might have. Just because you shared a blog post on Facebook last week, doesn't mean everyone saw it.
  • HUBSPOT  |  TUESDAY, JANUARY 4, 2011
    [Blog, Link] How to Generate Inbound Leads with No Editorial Department
    Andrew is the person who trains every new HubSpot employee about content creation, blogging, building calls-to-action and other editorial elements. Start a Shared Doc for Blog Ideas. Create a simple Google doc for employees to contribute their blog post ideas at any time. Build a Blogging Schedule. process.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 1, 2010
    [Blog, Link] Confessions Of A B2B Marketer
    So What’s Hot in B2B Marketing (based on popularity from the  B2B Marketing Insider Blog)? Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. What I do know is that B2B Marketers have a ton of options today. 
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 13, 2012
    [Blog, Link] Real Brands Need Real-Time Leaders
    Fidelman also includes a link in his Forbes article to my post “What Makes a Successful Social Executive,” which was a companion piece to my other blog post, “7 Personalities of a Social Executive,” and an antidote to his Forbes article, “ The 7 Personality Types of Extremely Anti-Social Business Executives.”). Build a community.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 13, 2012
    [Blog, Link] Real Brands Need Real-Time Leaders
    Fidelman also includes a link in his Forbes article to my post “What Makes a Successful Social Executive,” which was a companion piece to my other blog post, “7 Personalities of a Social Executive,” and an antidote to his Forbes article, “ The 7 Personality Types of Extremely Anti-Social Business Executives.”). Be inspired by them.
  • HUBSPOT  |  MONDAY, OCTOBER 28, 2013
    [Blog, Link] Is Marketing Automation Worth the Hassle? New Data Raises Questions
    The links to the studies and analysis are below, but here are the two key takeaways from the data: Results Usually Don''t Justify the Investment -- Marketers are finding that marketing automation frequently does not produce the results needed to justify the significant investment of time and money it requires. So what should you do?
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 23, 2012
    [Blog, Link] How Do You Explain Marketing to a Six-Year Old?
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. ” I thought that was a pretty good explanation – good enough that I posted it as a LinkedIn update.  Lo and behold, that single post generated more Likes and Comments than any other LinkedIn update I’ve ever made. And then we have parties. ”).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Blog, Link] What Is Productivity?
    The extra hours of practice will be nothing compared to the time you save typing emails, letters, or blog entries over the next few decades. The impact of a blogger’s value would be related to the blog’s traffic levels and overall influence among its readers. How to Make Money From Your Blog. Links. Forums.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 8, 2014
    [Blog, Link] Trendspotting: Ello, are you there?
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Ellen Gomes Have you heard about Ello? It’s the latest social network on the block, and it’s being touted as the “anti-Facebook.” It’s an ad-free, invite-only social network, and beautifully designed. Ello, Nice to Meet You! Social Features.
  • ANNUITAS  |  TUESDAY, MARCH 26, 2013
    [Blog, Link] Content Marketing Mania – Q&A with Joe Pulizzi
    Check out the definition from CMI [link]. Q: How was content marketing evolved in the last few years in your opinion? A: Just a few years ago, there were only a few channels available where consumers could get their information. Openview Venture Partners employee blog is first rate. link]. Understand the who.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 10, 2011
    [Blog, Link] Advanced Online Marketing Tactics – An Interview with Aaron Kahlow
    Make links actionable. Link the content to the word “Download” or the actual item, not “here.” Advanced Online Marketing Tactics – An Interview with Aaron Kahlow was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Aaron’s tips include: Don’t confuse conversion with usability. Include footers.
  • SALES CHALLENGER  |  TUESDAY, OCTOBER 16, 2012
    [Blog, Link] Revolutionizing Social Selling the IBM Way
    In the months since our first blog post on IBM’s social selling strategy , there has been overwhelming interest in the process they use to support reps, while maintaining brand standards. For IBM the process was important; the growth in social among their customers and the shift in related buying behaviors necessitated the change.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 3, 2012
    [Blog, Link] Find New Customers Fan of the Month – Paige O’Neill
    Why don’t you follow her on Twitter at  @paige_oneill  and read her blog at  [link]. Congratulations to our Fan of the Month for January 2012 – Paige O’Neill. Each month we recognize a special fan of  Find New Customers. This month our fan of the month is none other than marketing expert Paige O’Neil of Aprimo.
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] 3 Social Media Marketing Tips From Rapper Lil' Wayne
    As well as continuing to write songs, he also launched a blog called WeezyThanxYou because he wanted his fans to know he loved them. Growing a following and attracting inbound links is a long gradual process. Don't make your visitors' experience more difficult by throwing a barrage of links and choices in front of them.
  • PWB MARKETING BLOG  |  FRIDAY, JULY 22, 2011
    [Blog, Link] Is Google Analytics Right For Your Business?
    If you’re buying paid ads with Google AdWords, you’ll definitely want to link AdWords to Analytics. Make sure you read our collection of blog posts on Google Analytics – we offer some free tips and advice to help you get the most out of the tool. Sean and I participated in the July’s  Ann Arbor Marketing Workshop. It was a blast.
  • E-LIGN  |  MONDAY, JULY 22, 2013
    [Blog, Link] 25 Sure-fire Ways to Grow Your Email List
    Use links and promo codes to drive new customers to your website where content can be more meaningful. Guest author/Guest blogs: If writing is more your thing, offer to be a guest blogger on a website that is attractive to your target customers. There has never been a better time to update and reinvigorate your email strategy.
  • VIEWPOINT  |  TUESDAY, AUGUST 14, 2012
    [Blog, Link] B2B Lead Generation: Are You Killing the Golden Goose?
    This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. This first blog is about the difference between inbound and outbound marketing results and the proverb or expression “Kill not the goose that lays the golden eggs.”. greater than “cold” outbound prospecting and nurturing.
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