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  • VIEWPOINT  |  TUESDAY, OCTOBER 29, 2013
    [Blog, Link] PowerViews with Kyle Porter: How Can You Sell If You’re Always On?
    He admits the remark was akin to “link bait” and he hoped it would be inflammatory enough to drive traffic. There’s no silver bullet in sales, he said, but one of the biggest mistakes people make is to create content — a blog, a slideshow, a video interview — and not share it wisely and effectively on social media. Don’t Always Be On.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 27, 2014
    [Blog, Link] Oh Shiny! Cool Marketing Technology I'd Evaluate in Detail if I Didn't Keep Getting Distrac.Oh Shiny!
    The pages are linked to marketing automation forms that capture the resulting leads. even mentioned them briefly in a blog post in late 2012. I’ve seen more interesting systems recently than I have time to review in depth. Here are some quick sketches of products you may want to explore in more detail. market.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Blog, Link] A Social Media Measurement Dashboard; One Approach
    There really is no “right” way to measure social media.   The more blogs and books you read on the subject, the more confused you probably get.  Keep in mind, that a big part of social media is sharing your own content, otherwise how do potential prospects find your blog or landing page?  A re your social media efforts working?  REACH.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Blog, Link] 5 Things You Shouldn’t Expect from Marketing Automation
    Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities. Your sales team can view specific data about your prospects, including the links they clicked, the registration forms they completed and their lead scores.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 20, 2014
    [Blog, Link] 1+1=3 – How Partner Marketing Defies the Laws of Math
    If you can identify joint customers, you’ll be opening the door to co-marketing opportunities – event sponsorships, speaking opportunities, joint webinars, guest blogging, case studies, content assets…the sky’s the limit. Personally, I was excited about the partnership for another reason – it’s a great example of partner marketing.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 15, 2011
    [Blog, Link] 7 Signs You’re A Social Media Diva
    You don’t respond to comments on your blog because you are “too busy&#.  You don’t thank blog writers for mentioning you, highlighting your work and linking to you in their posts.  If someone calls you out specifically in their post they must think quite highly of you – retweeting the post with a thank you is easy enough.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Blog, Link] Five companies with a human social media presence
    Community Manager Field Guide: 10 CMs Share Their Tips for Success – [link] #CMFieldGuide #SMDay pic.twitter.com/kmCqiTInfO — Sprout Social (@SproutSocial) June 30, 2014. Follow her on her blog , Twitter and Facebook. By Mandy Edwards, {grow} Community Member. But how do you achieve this across an enterprise? He (she?) Buffer.
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Blog, Link] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. Include Links to Your Website: After all, why else would you be tweeting? According to our "Science of Retweets" data, more than 50% of retweets include links.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 9, 2013
    [Blog, Link] Dominating the First 100 Days in a Foreign Market [Infographic]
    Embed the International Markets: Dominating the First 100 Days in a Foreign Market Infographic on your website: Dominating the First 100 Days in a Foreign Market [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. B2B Marketing Infographic Sales Marketing Alignment
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Blog, Link] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Blog, Link] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Tradition says that if you want to show a website in a PowerPoint, you should just create link to the page and prompt a browser to open. Expertise means nothing without a good presentation to back it up.
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Blog, Link] B2B Retargeting – Benefits and Pitfalls
    In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type. The gist of that article was targeting individuals who are already part of your database. Chris.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Link] How to Leverage SEO for B2B Lead Generation
    For example, if an important keyword yields a strong inform intent in search results and all your website has is a product page for that term, you need to start building some informative content assets, such as blog posts, landing pages, and ebooks. Modern SEO Strategies Need User Intent Research. How do we know? They want to buy software. 
  • HUBSPOT  |  WEDNESDAY, MAY 22, 2013
    [Blog, Link] Twitter Introduces Lead Generation 'Cards' to Collect Leads From Tweets
    Here’s what it looks like, courtesy of the Twitter Advertising Blog: So cool, right? Fallback URL : If users click through on a Lead Generation Twitter Card on a non-supported platform, they will be taken to this link. They literally just have to hit "Submit" on the Card''s call-to-action. but we''re getting ahead of ourselves here.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 15, 2016
    [Blog, Link] Heat Things Up: 3 Ways to Re-engage Cold Subscribers
    At AdRoll, we love to send out product one-pagers and blog posts explaining industry challenges. Author: Bryan Hernandez Too often, marketers abandon disengaged subscribers, assuming their inaction means they’re off their brand for good. But this isn’t necessarily true. Target Subscribers by Intent. Too expensive? Offer free shipping.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 5, 2012
    [Blog, Link] Book Review: Optimize
    The old days when SEO meant writing key-stuffed copy and then begging for or buying as many links as possible, from any willing website, are long gone. “95% of journalists use search engines…89% of journalists use blogs and 65% use social networks for story research.” What motivates them? What do they care about?”
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Blog, Link] Infographic Dos, Don’ts and Must-Haves
    Just like when you’re writing a blog post, it’s important to limit in the amount of information in your infographic to the story you want to tell. Instead, create something that’s relevant and genuinely interesting to your readers, making them far more likely to tweet out your link or share it on their own blog, LinkedIn and Facebook.
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Blog, Link] The Best Converting Landing Pages for B2B
    That action may be to sign up for a seminar, join a waitlist on an upcoming product, subscribe to a blog, or buy a service. Link Color: The main thing to consider with links is consistency. There is usually not a need for neon or unique colors for links because our brains have been wired to look for the blue underlined link.
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Blog, Link] Answers to Your Google+ for Business Questions, Part 1
    You’re that Chris Abraham , the one who grew up in Hawaii, attended GW, lives in Arlington, and spend too much time and money on blogging and target-practice. Google plus one (Photo credit: Wikipedia). Here’s part 1 and I hope I have answered your questions. What happens if you don’t? They always find me.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 11, 2011
    [Blog, Link] Finding content within your company that’s actually worth sharing
    There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. But blogs are still rare. After all, what do your Twitter folks link to?
  • MODERN B2B MARKETING  |  WEDNESDAY, MAY 28, 2014
    [Blog, Link] The Best Example of a Human Email…EVER.
    It started with that amazing “weekend coupon” email, moved onto Twitter, and now I’m sharing it with you…in this blog post. was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: DJ Waldow   “We don’t have time for a long email, and neither do you. Weekly coupon email. Awesome.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Blog, Link] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Blog, Link] 7 Current Design Trends Every Marketer Should Know
    Learn how on the Design Hub Blog. . 3) Detailed Cut-Out Images With Solid Light Background. On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . What are the benefits? . Design
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Blog, Link] Are Google Ad Extensions Right for Your Business?
    For those who are unfamiliar, ad extensions are additional links that can be displayed with your pay per click (PPC) ad if your ad shows above the search results, which generally means in position 1, 2, or 3 of the paid listings. There are a variety of links, some which are good for desktop users while others are better for mobile users.
  • HUBSPOT  |  FRIDAY, JANUARY 20, 2012
    [Blog, Link] 10 Types of Updates to Power Your Social Media Presence
    Links to New Content - Whenever someone gets started with social media and blogging, I always tell them the lowest barrier to entry is by sharing your blog content in social media. This principle is applicable for not just blog content, but also for any new content you develop. 2.) Or they just hate reading.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Blog, Link] 5 Disruptive Social Selling Technologies
    Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. We’re republishing it here (with a best-practice canonical link ) so our Marketing Action blog readers can have access to it. The UI is super clean and it is extremely easy to navigate. Benefits It Offers.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog, Link] 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
    Take Chapstick, for example.  An ad of a blond woman bending over to look for her lost Chapstick behind a couch has caused a stir on blogs and social media channels.  Whether we admit it or not, the opinions of other people matter.  Marketing through word of mouth took a temporary backseat when mass media started to boom.  Continue engaging. 
  • MI6 MARKETING AGENCY  |  SATURDAY, AUGUST 27, 2011
    [Blog, Link] Help…Linkedin Events Needs Fixing
    In this screencast I did this morning you’ll see firsthand where Linked Events are busted. Blog Featured Community Development Event Marketing LinkedinLinkedin Events Module broken for days…weeks? I’m a Linkedin fanatic and use the network extensively for professional development, creating and building relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JANUARY 14, 2011
    [Blog, Link] Let’s not have a Quor-gasm
    Every blogger this side of Silicon Valley has lined up behind Robert Scoble’s opinion that  Quora is the future of blogging. I am an unabashed fan of The Scobelizer.  He is usually right, and much smarter than me.  Apparently these links served as a red flag for the Quora gestapo who “collapsed&# (erased) my answer. 
  • JUNTA 42  |  MONDAY, JUNE 29, 2015
    [Blog, Link] The One Ingredient Your Content Marketing Program Is Missing
    That means that Casper’s content site will not advertise any of Casper’s products or link to e-commerce offers of any kind. We started the CMI content marketing blog in 2007. These companies ONLY launched content-focused blogs, podcasts, events, or e-newsletters to start and grow a business. This is hardly ever the case.
  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Blog, Link] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    More specifically, it’s the concept of “evergreen” blog posts and other content that will help you pull out another play. blog post about succession plans in family businesses or how to uncover fraud in the workplace are always fan favorites. Because YOU WANT TO GO TO THE SUPER BOWL!
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog, Link] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Decide upon a topic for a page or blog post. Within the body content create anchor text links to a similar page on the site. Remember when the meta keyword tag was popular? Conclusion.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Blog, Link] What’s in a Name? From Royal Babies to Brands
    Image courtesy of  [link]. From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name?
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Blog, Link] Why Your B2B Can’t Ignore Google+ Any Longer
    Link to YouTube – With the merger of YouTube and Google+ the two networks use their combined knowledge to improve the user experience of the searcher. What this means for you : Having your Google+ page properly linked to your optimized YouTube account is a best practice for both Google’s and YouTube’s search algorithms. Tactics.
  • SNAPAPP  |  MONDAY, JULY 27, 2015
    [Blog, Link] How to Optimize Video Marketing For All Learning Styles
    Not only do customers consistently ask about Anthropologie’s music selection, their playlists are one of the most valued forms of content on their blog. Language is not just the words spoken during the video but any copy layered over the video, including questions, annotations, and link-outs. How boring would a video be without sound?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 3, 2016
    [Blog, Link] 8 Practical applications for influence marketing
    Will a link from them to your website enhance your SEO, and ultimately your site authority? When the brand is being mentioned in a tweet, in a Facebook post, in a blog post, video, or comment, there’s great value to that. Will a link from them to your website enhance your SEO, and ultimately your site authority? Research.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Blog, Link] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    Bizo built a series of interactive blog posts, asking their audience to guess which ad performed better in an A/B test.  Reasons You’ll Drive Better (and More) Leads with Interactive Content was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Facilitating Dialogue. The ability to listen.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 15, 2011
    [Blog, Link] What Does Success Look Like?
    This week I am posting a guest blog from Mark Hunter;  “The sales hunter&# … It contains some real gems… What Does Success Look Like? Who is our strongest link in the organization? By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. How will we recognize it?
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Link] Why Is No One Paying Attention to My Content on Social Media?
    If you’re having a hard time wrapping your head around how much content people are bombarded with daily, think about this: there are 45 million photos uploaded to Flickr and Instagram, almost 500,000 blog entries posted and 144 billion emails sent in just 24 hours. Is it links, sales, brand awareness, leads or engagement?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 12, 2016
    [Blog, Link] The Internet we need to save
    miss the days when I could write something on my own blog, publish on my own domain, without taking an equal time to promote it on numerous social networks; when nobody cared about likes and reshares, and best time to post. If you can’t access the podcast above, click on this link to listen to  Episode 66. ” What made it so?
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Link] 9 Things Your Online Store Should Have To Keep Customers Happy
    You can also provide links to other pages in your answers, which will save your customers multiple steps. 6. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Blog, Link] 4 Account-Based Marketing Lessons from the Field
    Account-Based Marketing Lessons from the Field was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Account-Based Marketing Lessons from the Field appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Funnel Must Be Flipped. What does that mean?
  • SYNECORE  |  THURSDAY, DECEMBER 10, 2015
    [Blog, Link] Why Your Company Should Hire an Inbound Marketing Agency
    With inbound marketing, the emphasis is on earning, not buying, a person’s attention, which is accomplished by actively engaging on social media and producing fresh and original content such as blogs, ebooks, videos, webinars, and podcasts. What is Inbound Marketing? Why Companies Are Shifting to Inbound. Effectiveness of Inbound Marketing.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 23, 2011
    [Blog, Link] 5 Amazing Infographics to Guide Your Online B2B Marketing
    Statistics such as: 60% of companies have Twitter accounts; 54% have Facebook fan pages; and 33% have corporate blogs, show the corporate giants are taking these digital channels seriously. Amazing Infographics to Guide Your Online B2B Marketing was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Blog, Link] Healthcare Digital Marketing Industry Update – August
    We’re now making those updates available to all Fathom blog readers. Further reading: [link]. Further reading: [link]. Further reading: [link]. link]. Further reading: [link]. For more timely social media updates, check back for our bi-weekly Social Media Update blog posts. Why should you care?
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2015
    [Blog, Link] Dear Sales, Marketing Automation Is for You, Too!
    was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Dear Sales, Marketing Automation Is for You, Too! appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. As a member of the sales team, you’ve probably asked your marketing team, “Hey, what’s in it for me?”
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] Does LinkedIn Make Your Phone Ring?
    So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 27, 2012
    [Blog, Link] Does Facebook Work for B2B Lead Generation? Hell Yes!
    was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Jason Miller To the folks out there who say that Facebook is not an effective lead generation tool for B2B, I will tell them that they need a new strategy. Facebook is now our number one program for generating targets for the month of November. Hell Yes!
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Blog, Link] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    Auto-Feed their blog – There’s a lot of discussion regarding the merits (or lack thereof) of using tools to auto-feed posts to networks. Your client will need to have a blog and you will need to determine the feed address. If they have a “subscribe to” or “RSS” button, right-click on that icon and copy the link. Jamieson.
  • CONTENT STANDARD  |  TUESDAY, OCTOBER 11, 2016
    [Blog, Link] 6 SEO Strategy Basics Your CEO Should Learn
    In the past, that may have been outright link building, but that should be all but avoided today. Rote link building is no longer a valid tactic. Link earning is a valid tactic—as long as your content, in its current state, is worth linking to. She needs to you to improve or fix her site’s SEO. “No.”
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 15, 2016
    [Blog, Link] What’s New in Social? Video Takes Center Stage
    Ask users to vote on potential features you’re thinking about and a Finding a great audience with your business blog? Video Takes Center Stage was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s New in Social? Author: Lisa Marcyes Marketers, take note. and Japan.
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Blog, Link] The B2B Online Marketing Quick Checklist for 2014
    Sites at top of the search engine results pages are being rewarded for links from authoritative sources and high quality content. If you don’t have a blog, yesterday was the time to start one! If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails.
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Blog, Link] Just Because It’s Content, Doesn’t Mean It’s Good
    One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. quick tour through your inbox will reveal countless links to stale, incomprehensible and just plain bad content. ” Not true.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 17, 2012
    [Blog, Link] 5 Tips for a Social Media Profile Extreme Makeover
    Tips for a Social Media Profile Extreme Makeover was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Doing so will help reinforce your brand with existing customers and give a fantastic first impression to new prospects. Here are five tips to help your business do the same. Have any tips to add?
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Blog, Link] Fundraising Email Tips to Use Before the Ball Drops
    Make sure to monitor your email analytics and track anyone who didn’t open the first email, or click the donate call-to-action button or link, then send a follow-up email. Take it even further (like in the JustGive.org example below) by including links to the recipient’s previous “giving history.”
  • FATHOM  |  THURSDAY, FEBRUARY 11, 2016
    [Blog, Link] Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More
    link].  . link]. link]. https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. 302 Redirects Pass PageRank! 301 vs 302?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Blog, Link] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • THE FORWARD OBSERVER  |  SUNDAY, FEBRUARY 17, 2013
    [Blog, Link] Which Downton Abbey Characters Would Survive as Modern B2B Marketers?
    Artillery B2B Marketing Blog > The Forward Observer. really didn’t understand SEO, linking strategies, web analytics, or blogging. Here are a few free resources to get you started: Eloqua's Real World Marketing Syllabus - An 8-week course with links to a collection of carefully chosen marketing articles, webinars and videos.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Blog, Link] Useful Google Analytics: Goals and Attribution Models
    • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. For example, a reader may find your site via web search, and return after clicking on a link on Facebook or Twitter a week later. Sign up for the free VR Buzz. © 2014, VR Marketing Blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 10, 2015
    [Blog, Link] Personal brand or company brand? The new realities of life online
    These social media connections are merely weak relational links that open a door for you. have seen a computer-written blog post. These social media connections are merely weak relational links that open a door for you. work for a non-profit and I am essentially the face of the organization. The transferrable asset.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Blog, Link] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Tips To Prevent Cart Abandonment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? We call it Cyber Monday and it is right on the horizon. Timing is Important. Incentivize Further.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Blog, Link] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    Get on your organization’s content calendar, and consider writing a blog before the event ( eh hem ). Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Blog, Link] Your New Go-to Guide to Content Promotion [Free Ebook]
    We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page. 3) After the launch. It''s no secret that we create a lot of content here at HubSpot. Well, you’re in luck!
  • THE FORWARD OBSERVER  |  THURSDAY, AUGUST 29, 2013
    [Blog, Link] B2B Marketers: How To Convert Your Website Visitors Into Leads
    Artillery B2B Marketing Blog > The Forward Observer So you’ve gotten more of the right kind of website traffic. This is better than an auto-responder email containing a link where the leads will have to go into their email to find the download link. Image: [link Now what ? CTAs are key to lead generation. reading).
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Blog, Link] Memejacking: The Complete Guide to Creating Memes for Marketing
    Memes most commonly manifest themselves in a visual such as a picture or a video, but it can also take the form of a link, hashtag, a simple word or phrase (e.g. And when memes are used on your own website/blog, you'll reap the benefits of traffic and inbound links, too! 4) They're Quick and Easy to Create. Success Kid. Whoops!
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Blog, Link] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    If you use things like the comments plug-in, any interaction that occurs on Facebook will show-up on the website at the same time.  If I comment on your blog and you get any kind of social like, it will appear on the blog and on Facebook. Also, if I comment on your blog and I’m logged into Facebook, that will show up on Facebook.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Blog, Link] Thank You Marketing Made Simple TV syndication sites!
    Lastly, we wanted to add Calls to Action to deliver results for show sponsors, so viewers can simply click a link in the show to get an offer. Let marketing expert Sandra Zoratti, co-author of Precision Marketing share: This blog recommends the great WordPress hosting of WPEngine. million people! Marketing Made Simple TV. CMO.com.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Blog, Link] Everything You Need to Know About User-Generated Content
    Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Make it easy for them to share on social by having your linked icons right there. Creating raw material for a blog post about the contest. Creating images for your blog and website. Want more content?
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] The Secret to Great Marketing [Infographic]
    The Secret to Great Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone. Why a nation?
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Blog, Link] Reddit is the 800-pound Gorilla in the room
    have been submitting links since before it had corporate owners and the only up-votes I have ever garnered have been forced, never organic. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. None of my pieces have ever resulted in a fire storm. Not so anymore. Consider yourself warned. Stay tuned.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Link] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Blog, Link] Successful Content Marketing Plans Do 1 Thing Really Well
    Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Pick an itch your customer has and scratch it with blog, video or some other form of content. Today's guest blogger is Jeff Molander. Good luck!
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Blog, Link] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Web Personalization?
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog, Link] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    Any time the visitor leaves the first page of a session it is considered a bounce, whether it is by clicking the “back” button, closing the window, clicking on an external link to another website, going to a sub-domain of your site, or by timing out the session which happens after 30 minutes. So, a “bounce” is a single visit session.
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Blog, Link] The Inbound Marketer's Complete Guide to Newsjacking
    If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! That's right, I'm working Kate Winslet into this blog post.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Blog, Link] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • SOCIAL MEDIA B2B  |  THURSDAY, FEBRUARY 10, 2011
    [Blog, Link] B2B Social Media Example: GE MarkNet
    Since this is a private community, we cannot include a link to the site, but we describe its main features below. The home page also features direct links to updated content based on what the user has already seen. The Blog Spaces, which are the main collaboration and sharing part of the site, are organized by the idea hubs.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 3, 2013
    [Blog, Link] Sales On-Boarding Programs
    This would be the graduation point-if properly and professionally presented.  In normal situations, the salesperson does a fine job, but the president normally would recommend doing it one more time, the following week.  It is one of the most popular tools in my Sales Management Tool Kit: [link]. Blog:  www.YourSalesManagementGuru.com.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 4, 2016
    [Blog, Link] 3 Simple Ways to Increase Your Landing Page Conversions
    Simple Ways to Increase Your Landing Page Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Simple Ways to Increase Your Landing Page Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Let’s dive right in! 1.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Blog, Link] The Secret Life of a Social Media Manager
    While I might not be in the office, it doesn’t mean that I’m not working (in fact, tonight’s work is writing this blog post!) I’ll also check in on our corporate social accounts one more time before going to sleep. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog, Link] Get More Email Opens and Clicks Using Behavioral Targeting
    prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest. Website: visit, clicked link, completed form, referral source, search query, etc. Social. Website: .
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Blog, Link] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Make sure your page has: A link to your website. To get more industry news, sign up for our weekly blog updates. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Of course not.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Blog, Link] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. Having an engagement path attached to every form of content (including blog articles, videos, ebooks, and more) keeps your audience warm and engaged. Design A Content Experience Optimized for Lead Gen.
  • GENWI  |  THURSDAY, APRIL 30, 2015
    [Blog, Link] What is Sales Enablement?
    Now, sales enablement has become much more precise – Don Peppers defines sales enablement in 2015 as “the ability, by any sales rep, to systematically deliver a personalized, one-on-one customer experience” (source: [link] ). The Genwired Blog definition history saleforce sales enablement sales engagementEquipping. Coaching. Assessing.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Blog, Link] NHLA will offer sessions all through the 2016 GIE+EXPO – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com The National Hispanic Landscape Alliance (NHLA) is expanding its seminar offerings during GIE+EXPO to better meet the needs of dealers and contractors. Attendees at GIE+EXPO (Green Industry & Equipment Expo) will have the opportunity to attend “Latino Link” sessions all three days of the show.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 9, 2015
    [Blog, Link] 6 Quick Tips to Improve Lead Database Quality
    Quick Tips to Improve Lead Database Quality was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 6 Quick Tips to Improve Lead Database Quality appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. De-duplicate records. Fix bad emails. Pop quiz! And that’s it.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 14, 2016
    [Blog, Link] 5 Ways to Scale Your ABM Strategy
    Ways to Scale Your ABM Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 5 Ways to Scale Your ABM Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Sound familiar? Develop a Tiered Approach to ABM. The top tier, (e.g.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 13, 2016
    [Blog, Link] If Marketing Metrics Are Driving You Crazy, Read This
    Do you have the right technology to be able to track the number of blog subscribers on your site? Author: Heidi Bullock Does it feel like every day you see a new article on marketing metrics ? Lately, there has been a lot of buzz around the RIGHT metrics to focus on. It Starts With Understanding Your Business Objectives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 9, 2015
    [Blog, Link] Maneuverability. Your Marketing Strategy Won’t Win Without It.
    by Billy Mitchell, {grow} Community Member. A few weeks ago, I was captivated by this bold statement in my twitter feed: The link went to an article here on the {grow} blog by Mark Schaefer. know Mark and he’s one of the most respected marketing minds on the planet. Mark Schaefer. Surprise – Based on deception.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 26, 2016
    [Blog, Link] The business case for breaking the content marketing rules
    Here’s a step-by-step content creation process I saw in a recent blog post: Business strategy and goal setting. The biggest mistake I ever made in my blogging journey was stuffing myself in a persona box and writing content for some dreamed-up audience. By Mark Schaefer. It is uncommon. Identify key metrics. Customer personas.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Blog, Link] Content marketing as a stellar customer service tool
    Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on  social media , and purchases your products over and over again. Wrong, butter is good with everything!). Let’s unpack these points and see how content marketing can help customer service.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 16, 2014
    [Blog, Link] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    And you can go beyond that into the details of the campaign and discover, for example, which links email readers are clicking to reach your web site. Steps to Use Marketing Automation for Improved Conversion Knowledge is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. How is that possible?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 14, 2015
    [Blog, Link] Introducing Twitter Moments: How to Navigate the Social Network's Newest Feature
    In fact, many tweets within Moments don't even include links to articles. can view direct links to individual Moments. These tweets are mostly a mix of plain text, photos, and videos, with only a smattering of tweets that link to full articles. You can embed a Moment on your website or blog the same way you would embed a tweet.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Blog, Link] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    Mix it up with links to cool articles or prompts for followers. Social Media & Blogging: What you need to know for your business. It seems that the younger the employee, the more frequently they use social media. Tougher still is finding a teenager who is not connected on  Facebook and Twitter. Image: freedigitalphotos.net ).
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Blog, Link] Content Marketing Mysteries – How to Find Your ROI Yeti!
    What blog post topics have the best engagement? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketers are dedicating more and more technology, headcount, and budget to content marketing. But as these investments grow, the question arises: What’s the best way to measure that investment?
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Blog, Link] 17 Compelling and Highly Usable B2B Marketing Statistics
    by defineaproblem on The First Location Based Storytelling Brands 50% More Popular than Celebrities in Social Media via Marketing & Strategy Innovation Blog [link] 6 hours 54 min ago Mavericks via Marketing & Strategy Innovation Blog - There was an Economist piece on Innovation a while. Powered by Logic In Motion.
  • WRITTENT  |  TUESDAY, SEPTEMBER 24, 2013
    [Blog, Link] 13 Writing Rules to Ignore for Becoming a Legendary Content Creator
    Blogging is about developing a voice as a company or personal brand online, and opening up conversations between consumers and companies. Not only are traditional conclusions uncommon in great content marketing, there’s reason to believe they could be a terrible idea for your business blog. Have 5 Sentences per Paragraph. Avoid Slang.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Blog, Link] Why B2B Online Marketing Doesn't Work
    It originally appeared on The Marketing Eye Blog. In B2B marketing, the principal goal of online marketing is to use links and social media signals to drive traffic to your main website. This is likely to include the use of e-mail marketing, social media, news wires, guest blogging, content curation sites and off-line media.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, JANUARY 11, 2012
    [Blog, Link] Just One B2B Social Media Reason for Google Plus: Search
    Want to drive traffic to your blogs? Share links on Google Plus. Google just rolled out Search, Plus Your World and B2B companies need to take notice. Not another social network, you said. We are already challenged to come up with enough quality content. And learn a new platform? And see if our customers and prospects are there?
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Blog, Link] No Internet, No Problem: 12 Tips for Staying Productive Offline
    Read this blog post to learn more about how to subscribe to podcasts using the Podcast and Stitcher apps.). 3) Do a "brain dump" writing exercise. Then, you can start prioritizing them, making a to-do list, and thinking about who could execute on each item. 4) Come up with a few weeks' worth of blog topics. We've all been there.
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