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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 2, 2013
    [Blog, Link] 4 Ideas to Ensure Success With Sales Analytics
    Fourth, the data has to be linked to knowledge. Ideas to Ensure Success With Sales Analytics is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Donny is responsible for the firm’s capabilities, software vision, and services. First, you need to focus on your business use case.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Blog, Link] 14 PowerPoint Presentation Tips to Make Your PPT Designs More Effective [+Templates]
    If the presentation has a problem (like an unintended font, a broken link, or unreadable text), then I’ve probably failed the test. Tradition says that if you want to show a website in a PowerPoint, you should just create link to the page and prompt a browser to open. Expertise means nothing without a good presentation to back it up.
  • MARKETRI  |  MONDAY, JANUARY 27, 2014
    [Blog, Link] Should CPAs Get a “Bye” from Marketing During Tax Season? Not if They Want to Be “Inactive” for the Rest of the Year!
    More specifically, it’s the concept of “evergreen” blog posts and other content that will help you pull out another play. blog post about succession plans in family businesses or how to uncover fraud in the workplace are always fan favorites. Because YOU WANT TO GO TO THE SUPER BOWL!
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [Blog, Link] 3 Steps to Formulating an Effective Customer Nurturing Strategy
    Steps to Formulating an Effective Customer Nurturing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 3 Steps to Formulating an Effective Customer Nurturing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Set the right goals.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Blog, Link] Successful Content Marketing Plans Do 1 Thing Really Well
    Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing? I’ve been using LinkedIn and blogging to generate B2B leads and sales very effectively lately. Pick an itch your customer has and scratch it with blog, video or some other form of content. Today's guest blogger is Jeff Molander. Good luck!
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 24, 2014
    [Blog, Link] Save That Shopping Cart! Tips To Prevent Cart Abandonment
    Tips To Prevent Cart Abandonment was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Phillip Chen How many times have you gone to a website, put something in your cart only to leave it there? We call it Cyber Monday and it is right on the horizon. Timing is Important. Incentivize Further.
  • BIZNOLOGY  |  TUESDAY, JUNE 16, 2015
    [Blog, Link] Enterprise gamification is a spoon full of sugar
    “Just a spoonful of sugar helps the medicine go down. In a most delightful way” — Mary Poppins. Gamification. According to Wikipedia, “Gamification is the use of game thinking and game mechanics in non-game contexts to engage users in solving problems and increase users’ contributions.” Edutainment. AMPer ?
  • GREAT B2B MARKETING  |  TUESDAY, JULY 23, 2013
    [Blog, Link] B2B Retargeting – Benefits and Pitfalls
    In my last blog post, I talked about how to use remarketing strategies to revitalize a stagnant B2B contact list. In other words, you had a prior connection, such as when they registered for your blog or responded to an offer of some type. The gist of that article was targeting individuals who are already part of your database. Chris.
  • MODERN B2B MARKETING  |  MONDAY, JUNE 23, 2014
    [Blog, Link] What Content Marketing ROI and a Beach in Fiji Have in Common
    You might include an offer for premium content, a request to subscribe to your blog, or maybe even a link to free trial sign-up. Having an engagement path attached to every form of content (including blog articles, videos, ebooks, and more) keeps your audience warm and engaged. Design A Content Experience Optimized for Lead Gen.
  • JUNTA 42  |  MONDAY, JUNE 29, 2015
    [Blog, Link] The One Ingredient Your Content Marketing Program Is Missing
    That means that Casper’s content site will not advertise any of Casper’s products or link to e-commerce offers of any kind. We started the CMI content marketing blog in 2007. These companies ONLY launched content-focused blogs, podcasts, events, or e-newsletters to start and grow a business. This is hardly ever the case.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 26, 2013
    [Blog, Link] Get More Email Opens and Clicks Using Behavioral Targeting
    prospect’s browsing and search activity relates directly to his intent; his social sharing activity can indicate future purchase possibilities; and emails opened, links clicked, and content consumed indicate good old interest. Website: visit, clicked link, completed form, referral source, search query, etc. Social. Website: .
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 24, 2012
    [Blog, Link] The Secret to Great Marketing [Infographic]
    The Secret to Great Marketing [Infographic] was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Until recently, each company had to figure all this out on their own. And this prevented a lot of companies from adopting and being successful with marketing automation. Until now. You’re not alone. Why a nation?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [Blog, Link] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    Get on your organization’s content calendar, and consider writing a blog before the event ( eh hem ). Author: Michael Powers Events are a very impactful part of your marketing programs, or should be. They are typically seen as an easy way to get new names, or showcase the brand to your target audience. Plan time for planning.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Blog, Link] Are marketers getting lost in the Dark Funnel?
    smart URL is a unique link, which contains tracking parameters and analytics to capture click data behind the scenes. Create unique smart URLs for every single channel you distribute the content to, as well as a unique set of channel links for each influencer who is helping to amplify the content. How did this person hear about us?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 22, 2013
    [Blog, Link] Infographic Dos, Don’ts and Must-Haves
    Just like when you’re writing a blog post, it’s important to limit in the amount of information in your infographic to the story you want to tell. Instead, create something that’s relevant and genuinely interesting to your readers, making them far more likely to tweet out your link or share it on their own blog, LinkedIn and Facebook.
  • HUBSPOT  |  THURSDAY, OCTOBER 30, 2014
    [Blog, Link] 7 Current Design Trends Every Marketer Should Know
    Learn how on the Design Hub Blog. . 3) Detailed Cut-Out Images With Solid Light Background. On their homepage, this interior design company uses large blocks to quickly show visitors samples of their work and have a link attached to lead visitors to more information about that specific project. . What are the benefits? . Design
  • BIZNOLOGY  |  TUESDAY, MARCH 27, 2012
    [Blog, Link] Answers to Your Google+ for Business Questions, Part 1
    You’re that Chris Abraham , the one who grew up in Hawaii, attended GW, lives in Arlington, and spend too much time and money on blogging and target-practice. Google plus one (Photo credit: Wikipedia). Here’s part 1 and I hope I have answered your questions. What happens if you don’t? They always find me.
  • ACT-ON  |  WEDNESDAY, NOVEMBER 4, 2015
    [Blog, Link] 4 Ways to Optimize Email for Your Buyers
    custom call-to-action, link to open an app) and doesn’t see desktop-specific information (e.g. link to open email in your browser). The post 4 Ways to Optimize Email for Your Buyers appeared first on Act-On Marketing Blog. This means that more than two thirds of outgoing emails are landing in actively maintained inboxes.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 30, 2011
    [Blog, Link] Mobile Web and Email are Doubling [Chart]
    Assuming the video link sated any desire you might have had to drop your  iPhone from shoulder height anytime soon, you might also like to check  out: 22 Essential Mobile Apps for Your CMO. Mobile Web and Email are Doubling [Chart] is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing.
  • MODERN B2B MARKETING  |  MONDAY, JULY 16, 2012
    [Blog, Link] Facebook Expert Dennis Yu on Breaking Edgerank & Creating Kick-A** Ads
    If you use things like the comments plug-in, any interaction that occurs on Facebook will show-up on the website at the same time.  If I comment on your blog and you get any kind of social like, it will appear on the blog and on Facebook. Also, if I comment on your blog and I’m logged into Facebook, that will show up on Facebook.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 11, 2013
    [Blog, Link] How to use an Event App to Capture Leads and Get Some Attendee Love
    Immediately provide a download link – preferably on the registration confirmation page. These forms can be linked to content inside the app – you might link a form about a topic to a related session in the agenda. So, until cloning yourself becomes a viable option, a mobile app for your event might be the perfect solution.
  • CAPTORA  |  WEDNESDAY, SEPTEMBER 9, 2015
    [Blog, Link] Video Marketing Considerations for Product & Content Marketers
    Studies have also shown that email newsletters that have links to video have a much higher conversion rate. The post Video Marketing Considerations for Product & Content Marketers appeared first on Captora Blog. Enterprises have come a long way. Marketing is not left behind as part of this transformation. billion in 2018.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 11, 2015
    [Blog, Link] [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy
    Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post [Video] Why Obtaining Permissions Is Crucial to Your Mobile Marketing Strategy appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • VERTICAL RESPONSE  |  TUESDAY, JUNE 3, 2014
    [Blog, Link] 6 Ideas to Refresh Your Email Marketing [Guide]
    We agree. (If you need a little help gauging these rates, check out our recent blog post on this topic). One of the easiest ways to do this is to include social media links. With a few tests, you’ll know if your refreshed emails are effective. © 2014, VR Marketing Blog. Good question. Check them out: 1.
  • AD YOUR COMMENT HERE  |  FRIDAY, FEBRUARY 11, 2011
    [Blog, Link] Finding content within your company that’s actually worth sharing
    There were a few good nuggets that came out of the interview that might be helpful: “For large companies I’m seeing individual contributors becoming more prominent — beginning as Twitter authors and then, in some cases, migrating to blogs. But blogs are still rare. After all, what do your Twitter folks link to?
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 22, 2013
    [Blog, Link] 5 Reasons Why Your Inbound Marketing Isn’t Working
    You create your blog, social accounts, maybe a couple of ebooks, and invest in marketing automation software. You see more blog subscribers, a huge increase in website traffic, and your social media followers are way up. The same goes for jumping on the bandwagon with Facebook, LinkedIn groups, a blog, or other social channels.
  • SAZBEAN  |  SATURDAY, MARCH 22, 2014
    [Blog, Link] Internet Marketing Strategy Articles for the Week of March 17, 2014
    Marketing Strategy internet marketing internet marketing strategy online social networking Social Media social media marketing social media strategy
  • HUBSPOT  |  MONDAY, DECEMBER 19, 2011
    [Blog, Link] 11 Guaranteed Ways to Get Others to Retweet Your Content
    After creating content -- whether it's a blog post, an ebook, a webinar, or a video -- it's important to promote that content through social media channels. Include Links to Your Website: After all, why else would you be tweeting? According to our "Science of Retweets" data, more than 50% of retweets include links.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 19, 2013
    [Blog, Link] Are Google Ad Extensions Right for Your Business?
    For those who are unfamiliar, ad extensions are additional links that can be displayed with your pay per click (PPC) ad if your ad shows above the search results, which generally means in position 1, 2, or 3 of the paid listings. There are a variety of links, some which are good for desktop users while others are better for mobile users.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 18, 2015
    [Blog, Link] 4 SEO Tactics to Embrace in 2015
    In 2009 Google’s Matt Cutts posted on the official Google Blog , "Google doesn’t use the ''keywords'' meta tag in our web search ranking." Decide upon a topic for a page or blog post. Within the body content create anchor text links to a similar page on the site. Remember when the meta keyword tag was popular? Conclusion.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 9, 2012
    [Blog, Link] 6 Tips on How to Accelerate Word of Mouth Marketing through Social Media
    Take Chapstick, for example.  An ad of a blond woman bending over to look for her lost Chapstick behind a couch has caused a stir on blogs and social media channels.  Whether we admit it or not, the opinions of other people matter.  Marketing through word of mouth took a temporary backseat when mass media started to boom.  Continue engaging. 
  • MODERN B2B MARKETING  |  TUESDAY, MAY 12, 2015
    [Blog, Link] What’s in a Name? From Royal Babies to Brands
    Image courtesy of  [link]. From Royal Babies to Brands was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post What’s in a Name? From Royal Babies to Brands appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Author: Ellen Gomes What’s in a name?
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Blog, Link] The Inbound Marketer's Complete Guide to Newsjacking
    If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! That's right, I'm working Kate Winslet into this blog post.
  • EMAGINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Blog, Link] Why Your B2B Can’t Ignore Google+ Any Longer
    Link to YouTube – With the merger of YouTube and Google+ the two networks use their combined knowledge to improve the user experience of the searcher. What this means for you : Having your Google+ page properly linked to your optimized YouTube account is a best practice for both Google’s and YouTube’s search algorithms. Tactics.
  • SNAPAPP  |  MONDAY, JULY 27, 2015
    [Blog, Link] How to Optimize Video Marketing For All Learning Styles
    Not only do customers consistently ask about Anthropologie’s music selection, their playlists are one of the most valued forms of content on their blog. Language is not just the words spoken during the video but any copy layered over the video, including questions, annotations, and link-outs. How boring would a video be without sound?
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Blog, Link] How to Live Stream Successfully: A Preparation Checklist for Marketers
    That option accomplishes two things: I’ll be able to generate a link that attendees will get only after they fill out a registration form. We’ll talk more about encoding later, but for the purposes of this blog, we’ll be working with the quick option. It’s also where you’ll get that link to keep behind the form on your landing page.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, AUGUST 15, 2011
    [Blog, Link] What Does Success Look Like?
    This week I am posting a guest blog from Mark Hunter;  “The sales hunter&# … It contains some real gems… What Does Success Look Like? Who is our strongest link in the organization? By Mark Hunter “The Sales Hunter”. It seems simple enough, doesn’t it — understanding what success looks like. How will we recognize it?
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 2, 2016
    [Blog, Link] 4 Account-Based Marketing Lessons from the Field
    Account-Based Marketing Lessons from the Field was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post 4 Account-Based Marketing Lessons from the Field appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. The Funnel Must Be Flipped. What does that mean?
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 29, 2015
    [Blog, Link] Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing
    Mobile Is Not a Medium for Blast Marketing was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Listen to Your Customers! Mobile Is Not a Medium for Blast Marketing appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. People like—no, LOVE—mobile. and U.K.,
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Blog, Link] Why Is No One Paying Attention to My Content on Social Media?
    If you’re having a hard time wrapping your head around how much content people are bombarded with daily, think about this: there are 45 million photos uploaded to Flickr and Instagram, almost 500,000 blog entries posted and 144 billion emails sent in just 24 hours. Is it links, sales, brand awareness, leads or engagement?
  • FATHOM  |  FRIDAY, AUGUST 14, 2015
    [Blog, Link] Healthcare Digital Marketing Industry Update – August
    We’re now making those updates available to all Fathom blog readers. Further reading: [link]. Further reading: [link]. Further reading: [link]. link]. Further reading: [link]. For more timely social media updates, check back for our bi-weekly Social Media Update blog posts. Why should you care?
  • GENWI  |  THURSDAY, APRIL 30, 2015
    [Blog, Link] What is Sales Enablement?
    Now, sales enablement has become much more precise – Don Peppers defines sales enablement in 2015 as “the ability, by any sales rep, to systematically deliver a personalized, one-on-one customer experience” (source: [link] ). The Genwired Blog definition history saleforce sales enablement sales engagementEquipping. Coaching. Assessing.
  • MODERN B2B MARKETING  |  TUESDAY, MAY 14, 2013
    [Blog, Link] Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer
    They’ll create blogs, e-books, videos, webinars, whitepapers and much more.  I speak with marketers every day and listen to what they need: content, content and more content. Journalism and English Degrees Are Not Dead: The Rise of the Content Marketer was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].
  • B2B MARKETING TRACTION  |  THURSDAY, FEBRUARY 17, 2011
    [Blog, Link] Does LinkedIn Make Your Phone Ring?
    So you’re on LinkedIn – now what? I was the 102,794 th person to create a LinkedIn profile on January 7, 2004. (To figure out what number you were – see Jason’s blog entry, What Number Are You On LinkedIn? linked my blog, my book recommendations, my Tweets, my presentations and other content to my profile.
  • MODERN B2B MARKETING  |  MONDAY, JULY 7, 2014
    [Blog, Link] Content Marketing Mysteries – How to Find Your ROI Yeti!
    What blog post topics have the best engagement? was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Marketers are dedicating more and more technology, headcount, and budget to content marketing. But as these investments grow, the question arises: What’s the best way to measure that investment?
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 3, 2010
    [Blog, Link] The 9 Worst Ways to Use LinkedIn for Business
    First, being in a group lets you share links with that group, so you can share links to your own blog or site (in a very non-spammy fashion, of course). Second, you can find out the latest industry news, because other professionals post helpful links to groups constantly. Don’t Answer Questions. Of course not.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 10, 2012
    [Blog, Link] 7 Ways for B2B Salespeople to Use Social Media to Promote & Inform Your Clients
    Auto-Feed their blog – There’s a lot of discussion regarding the merits (or lack thereof) of using tools to auto-feed posts to networks. Your client will need to have a blog and you will need to determine the feed address. If they have a “subscribe to” or “RSS” button, right-click on that icon and copy the link. Jamieson.
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Blog, Link] Memejacking: The Complete Guide to Creating Memes for Marketing
    Memes most commonly manifest themselves in a visual such as a picture or a video, but it can also take the form of a link, hashtag, a simple word or phrase (e.g. And when memes are used on your own website/blog, you'll reap the benefits of traffic and inbound links, too! 4) They're Quick and Easy to Create. Success Kid. Whoops!
  • EMAGINE B2B BLOG  |  FRIDAY, JANUARY 24, 2014
    [Blog, Link] The B2B Online Marketing Quick Checklist for 2014
    Sites at top of the search engine results pages are being rewarded for links from authoritative sources and high quality content. If you don’t have a blog, yesterday was the time to start one! If you have a blog, get back to posting quality content, and sharing the link through your social media, and in your e-mails.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 9, 2016
    [Blog, Link] Introducing The Definitive Guide to Web Personalization
    Introducing The Definitive Guide to Web Personalization was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Introducing The Definitive Guide to Web Personalization appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. What Is Web Personalization?
  • FATHOM  |  THURSDAY, FEBRUARY 11, 2016
    [Blog, Link] Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More
    link].  . link]. link]. https://moz.com/blog/can-seos-stop-worrying-keywords-focus-topics-whiteboard-friday. Welcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. 302 Redirects Pass PageRank! 301 vs 302?
  • B2B MARKETING UNPLUGGED  |  TUESDAY, NOVEMBER 19, 2013
    [Blog, Link] Just Because It’s Content, Doesn’t Mean It’s Good
    One look at most agency blogs will reveal they haven’t got the slightest idea how to produce meaningful content that anybody wants to read, let alone use as an inducement to buy something. quick tour through your inbox will reveal countless links to stale, incomprehensible and just plain bad content. ” Not true.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Blog, Link] Fundraising Email Tips to Use Before the Ball Drops
    Make sure to monitor your email analytics and track anyone who didn’t open the first email, or click the donate call-to-action button or link, then send a follow-up email. Take it even further (like in the JustGive.org example below) by including links to the recipient’s previous “giving history.”
  • JUNTA 42  |  SATURDAY, FEBRUARY 13, 2016
    [Blog, Link] This Week in Content Marketing: WSJ Ditches LinkedIn, LinkedIn Ditches Bizo
    You can read the Prime Publishing case study here: [link]. 3. Robert’s raves: Robert loves this thought-provoking interview with renowned business strategist John Hagel III on The Marketing Journal blog. Joe’s rant & rave: This article on the Buffer blog by Kevan Lee caught my attention this week. This week’s show.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [Blog, Link] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    Traditional and Predictive Lead Scoring: a Match Made in Data Heaven was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Author: Jessica Cross By its very nature, lead scoring should be predictive – a potential customer’s score should predict whether that person is going to buy from you.
  • WRITTENT  |  THURSDAY, MARCH 3, 2016
    [Blog, Link] How to Write a Press Release in 4 Easy Steps [+Examples]
    Bonus: Here you can find a great guide and several useful blog posts on how to create great headlines that follow the conventional format for a press release. Link your keywords to specific pages on your company website (but don’t overdo it). Place the first link at the beginning of your press release (e.g., in the first paragraph).
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 20, 2016
    [Blog, Link] Appearing in the Google Answer Box: 5 Ways to Increase Your Odds
    Make sure the piece of content (whether it’s a blog post or a landing page) is created with just the answer to that question and supporting detail in mind. Include things like links to reputable sources, well-optimized titles and tags, and Schema markup. B2B Online Marketing Blog Content Marketing content marketing
  • VERTICAL RESPONSE  |  MONDAY, JUNE 2, 2014
    [Blog, Link] Useful Google Analytics: Goals and Attribution Models
    • Mailing list subscribers: This is especially important if your email marketing yields a high return compared to blog posts and social. For example, a reader may find your site via web search, and return after clicking on a link on Facebook or Twitter a week later. Sign up for the free VR Buzz. © 2014, VR Marketing Blog.
  • WRITTENT  |  TUESDAY, SEPTEMBER 24, 2013
    [Blog, Link] 13 Writing Rules to Ignore for Becoming a Legendary Content Creator
    Blogging is about developing a voice as a company or personal brand online, and opening up conversations between consumers and companies. Not only are traditional conclusions uncommon in great content marketing, there’s reason to believe they could be a terrible idea for your business blog. Have 5 Sentences per Paragraph. Avoid Slang.
  • MODERN B2B MARKETING  |  MONDAY, JULY 11, 2016
    [Blog, Link] How to Unlock the Full Potential of Your Customer Base
    How to Unlock the Full Potential of Your Customer Base was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post How to Unlock the Full Potential of Your Customer Base appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. Target your best sources of growth. 
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 19, 2014
    [Blog, Link] The 5 Pillars of a Successful Sales Pitch
    People do business with people they like. I’ve blogged about this before , but I can’t stress the importance of it enough – it’s a brutal truth of selling. The 5 Pillars of a Successful Sales Pitch was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Let us know in the comments below.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2015
    [Blog, Link] Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions
    Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link] The post Another Win for Digital Marketing: 4 Gamification Methods That Increase Conversions appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • MARKETRI  |  THURSDAY, MAY 9, 2013
    [Blog, Link] Why B2B Online Marketing Doesn't Work
    It originally appeared on The Marketing Eye Blog. In B2B marketing, the principal goal of online marketing is to use links and social media signals to drive traffic to your main website. This is likely to include the use of e-mail marketing, social media, news wires, guest blogging, content curation sites and off-line media.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 2, 2013
    [Blog, Link] How to Develop Great Content that Generates Demand
    How to Develop Great Content that Generates Demand was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. by Dayna Rothman Relevance is the key to creating content for demand generation that impacts lead generation , lead nurturing and lead scoring. Buying Role. 29% prefer content targeted to their geography.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Blog, Link] Thank You Marketing Made Simple TV syndication sites!
    Lastly, we wanted to add Calls to Action to deliver results for show sponsors, so viewers can simply click a link in the show to get an offer. Let marketing expert Sandra Zoratti, co-author of Precision Marketing share: This blog recommends the great WordPress hosting of WPEngine. million people! Marketing Made Simple TV. CMO.com.
  • BIZNOLOGY  |  TUESDAY, JULY 17, 2012
    [Blog, Link] Reddit is the 800-pound Gorilla in the room
    have been submitting links since before it had corporate owners and the only up-votes I have ever garnered have been forced, never organic. Image via CrunchBase. reddit  is the 800 pound Gorilla in the room and has been for years. None of my pieces have ever resulted in a fire storm. Not so anymore. Consider yourself warned. Stay tuned.
  • SALES ENGINE  |  FRIDAY, SEPTEMBER 18, 2015
    [Blog, Link] Content Marketing: Now Serving Freshly Squeezed SEO Juice
    Just the other day, one of our prospects told us that their SEO company suggested that they write no more than one blog post per week, and it should never be over 400 words. Therefore, no one links to it, and people immediately hit the back button and bounce from that page. Don’t start with the intent to maximize SEO, end with it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 10, 2012
    [Blog, Link] Can’t miss social media books for your Christmas list
    Disclosures: All of the links are affiliate links. Related Stories 5 Essential tools to attract a relevant audience to your blog Best Social Media Management Tools for Small Business Owners 8 Indispensible Tools to Improve Your Social Media Efficiency. There are SO MANY books out there on social media. Too many, to be honest.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 23, 2015
    [Blog, Link] 2 Key Questions That Determine Whether You’re Making the Most of Your PPC Ads
    Author: Raymond Coppinger This year, pay-per-click (PPC) advertising platform Google Adwords celebrated its 15th birthday. Since the arrival of Google Adwords, the digital advertising landscape has evolved in almost every way: more channels, more technologies, and more data. Like most digital advertising channels, PPC is metric-rich.
  • HUBSPOT  |  TUESDAY, JUNE 26, 2012
    [Blog, Link] The Savvy Inbound Marketer's Daily, Weekly & Monthly To-Do Lists
    Log into HubSpot , Google Analytics (or any other marketing or website analytics you’ve set up), and any paid media campaigns to review dashboards for spikes, inbound links, and results compared to goals (you've set some goals , right?). Scan through and read articles from top blogs in your RSS feed. 10 Daily To-Do's. Listen.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 29, 2013
    [Blog, Link] CHART: 23% of Email Engagement Is Explained By Segmentation
    CHART: 23% of Email Engagement Is Explained By Segmentation was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. In the chart below, the horizontal axis shows the size of the send, measured by the number of emails delivered as part of a single batch. On the other hand, it makes sense. 
  • WRITTENT  |  THURSDAY, DECEMBER 18, 2014
    [Blog, Link] 5 Practical Writing Techniques to Double Your Productivity
    This  Writtent blog post talks more about outlines and productivity. 3. Line Do your research, find trusted sources to back up your points, drag links to your page, and have it all in your head and ready to refer to. Example:  While writing this blog post, I first wrote a short paragraph or two under each heading. Join the club.
  • THE EFFECTIVE MARKETER  |  SATURDAY, JANUARY 3, 2009
    [Blog, Link] new year's resolution: share ideas
    The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking New Year’s Resolution: Share Ideas New Year’s Resolution: Start a blog to share ideas to improve the effectiveness of marketing managers around the globe. Blog at WordPress.com.United States License.
  • EMAGINE B2B BLOG  |  WEDNESDAY, NOVEMBER 26, 2014
    [Blog, Link] Why Everything You Thought You Knew About Bounce Rate Is Wrong
    Any time the visitor leaves the first page of a session it is considered a bounce, whether it is by clicking the “back” button, closing the window, clicking on an external link to another website, going to a sub-domain of your site, or by timing out the session which happens after 30 minutes. So, a “bounce” is a single visit session.
  • MARKETING ACTION  |  TUESDAY, JULY 7, 2015
    [Blog, Link] Inbound Marketing Vs Outbound: When Did the World Become Black and White?
    Then they will point you to a link saying, “Well, sort of. great LinkedIn article, for example, would also likely be a good blog post, whitepaper, and landing page. appeared first on Marketing Action Blog - Act-On. I’m often asked, “Should I use an inbound or an outbound strategy?” ” . Good luck!
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, JUNE 3, 2013
    [Blog, Link] Sales On-Boarding Programs
    This would be the graduation point-if properly and professionally presented.  In normal situations, the salesperson does a fine job, but the president normally would recommend doing it one more time, the following week.  It is one of the most popular tools in my Sales Management Tool Kit: [link]. Blog:  www.YourSalesManagementGuru.com.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2012
    [Blog, Link] 10 Habits of Top-Notch Content Creators
    Whether it's in terms of blog posts, ebooks, case studies, or other marketing collateral, pumping out content not only at a high frequency but also at a high level of quality is a critical skill every marketer should hone. How often do you want to commit to publishing to your blog? Interview industry thought leaders for your blog.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 30, 2015
    [Blog, Link] The Secret Life of a Social Media Manager
    While I might not be in the office, it doesn’t mean that I’m not working (in fact, tonight’s work is writing this blog post!) I’ll also check in on our corporate social accounts one more time before going to sleep. Author: Shanna Cook Have you “liked” all of your Social Media Manager’s posts today? If you haven’t, then you should.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 8, 2014
    [Blog, Link] What Facebook’s Crackdown on ‘Overly Promotional’ Page Posts Means for Your Business
    Make sure your page has: A link to your website. To get more industry news, sign up for our weekly blog updates. © 2014, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Of course not.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 19, 2015
    [Blog, Link] 9 Things Your Online Store Should Have To Keep Customers Happy
    You can also provide links to other pages in your answers, which will save your customers multiple steps. 6. Contact Wendy at WendyBurt@aol.com. © 2015, VerticalResponse Blog. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited.
  • OPENTOPIC  |  WEDNESDAY, JULY 20, 2016
    [Blog, Link] NHLA will offer sessions all through the 2016 GIE+EXPO – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com The National Hispanic Landscape Alliance (NHLA) is expanding its seminar offerings during GIE+EXPO to better meet the needs of dealers and contractors. Attendees at GIE+EXPO (Green Industry & Equipment Expo) will have the opportunity to attend “Latino Link” sessions all three days of the show.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 27, 2014
    [Blog, Link] Long Live the Music Video! Marketo Debuts “Gotta Get Lead Generation”
    Viewing this blog in your email? Gonna use multi-channel with a link to everything. Marketo Debuts “Gotta Get Lead Generation” was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. Lead generation, of course! Click here to watch “Gotta Get Lead Generation” LYRICS. Chorus ).
  • ACT-ON  |  THURSDAY, JUNE 2, 2016
    [Blog, Link] When, Why and How to Gate Content Along the Customer Journey
    With all the available content out there, and more on its way (including this blog post), an often-asked question is whether or not to gate that information in exchange for personal contact information such as someone’s name, email, or phone number. Improving SEO (and theoretically, you’ll get more traffic and inbound links).
  • VIEWPOINT  |  TUESDAY, APRIL 30, 2013
    [Blog, Link] PowerViews with Jamie Turner: Mobile Marketing Leads the Way
    Below, you can read highlights from our discussion or use the links to start the video from different parts of the conversation. Blog: www.60secondmarketer.com. Jamie was recently profiled in Advertising and Promotion , the world''s best-selling college-level marketing textbook. Mobile Marketing Boom. That means you need to be there!
  • HUBSPOT  |  TUESDAY, NOVEMBER 13, 2012
    [Blog, Link] 20 Stats Every Global Social Media Marketer Should Know
    That's why we've collected 62 stats that help paint a picture of how social media works around the world , 20 of which we're going to highlight in this blog post. 15) Young men in Sweden spend the most internet time playing online games, while young women spend their time online reading for leisure or blogging. Everyone talks about it.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 6, 2012
    [Blog, Link] Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz
    Guest Bloggers: Many influencers in your market can be found guest blogging for the most reputable online publications in your industry. Look to see what content resonates with your influencers readers (if they have their own blog). Here are 5 tips for creating your influencer marketing strategy. How to find your local influencers.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, JULY 25, 2013
    [Blog, Link] LinkedIn and Salesloft: Your Ultimate Tools for Sales Prospecting
    This is a sales blog, so if you are reading this, you’re most likely already a Linkedin pro. What is the first link you click on when your search results pop up on the screen? would like to highlight tips #3, #7 and #9 from Anna''s blog, and tips #15 and #27 from Pamela''s. The Marriage Between LinkedIn and SalesLoft.
  • BIZNOLOGY  |  FRIDAY, APRIL 4, 2014
    [Blog, Link] Content marketing as a stellar customer service tool
    Good content can be the difference between the customer who buys your product once and the customer that follows your blog, interacts with your brand on  social media , and purchases your products over and over again. Wrong, butter is good with everything!). Let’s unpack these points and see how content marketing can help customer service.
  • HUBSPOT  |  FRIDAY, FEBRUARY 19, 2016
    [Blog, Link] No Internet, No Problem: 12 Tips for Staying Productive Offline
    Read this blog post to learn more about how to subscribe to podcasts using the Podcast and Stitcher apps.). 3) Do a "brain dump" writing exercise. Then, you can start prioritizing them, making a to-do list, and thinking about who could execute on each item. 4) Come up with a few weeks' worth of blog topics. We've all been there.
  • WRITING ON THE WEB  |  WEDNESDAY, SEPTEMBER 12, 2012
    [Blog, Link] Social Media: 3 Things Teenagers Can Teach Business About Getting It Right
    Mix it up with links to cool articles or prompts for followers. Social Media & Blogging: What you need to know for your business. It seems that the younger the employee, the more frequently they use social media. Tougher still is finding a teenager who is not connected on  Facebook and Twitter. Image: freedigitalphotos.net ).
  • DELICIOUS B2BMARKETING  |  MONDAY, NOVEMBER 1, 2010
    [Blog, Link] 17 Compelling and Highly Usable B2B Marketing Statistics
    by defineaproblem on The First Location Based Storytelling Brands 50% More Popular than Celebrities in Social Media via Marketing & Strategy Innovation Blog [link] 6 hours 54 min ago Mavericks via Marketing & Strategy Innovation Blog - There was an Economist piece on Innovation a while. Powered by Logic In Motion.
  • MARKETRI  |  THURSDAY, DECEMBER 13, 2012
    [Blog, Link] The Public Relations Metamorphosis: Social Media is Here to Stay
    PR professionals and clients are truly being forced to integrate and understand how a brand’s reputation online and offline are linked together. It’s crazy to think that a thread on a consumer forum or company blog can quickly become headline news, but it has happened. By Jennifer Wasilisin. versus 7.2
  • HUBSPOT  |  TUESDAY, FEBRUARY 16, 2016
    [Blog, Link] How to Get More Followers on Instagram: A Guide to Earning Your First 1,000 Followers
    Read this blog post to browse through 16 of the best brands on Instagram.). Followers you earn are the people who will Like your photos, click the links in your bio, learn more about you and your business, share your photos, and maybe even do business with you in the future. Looking for inspiration? Why Not Just Buy Followers?
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Blog, Link] 10 lessons on Walmart’s social media strategy
    MAKE YOUR BLOG A COMMUNITY AND KEEP IT REAL:   “Walmart Moms”  started in the late 2000?s. Walmart is the world’s largest public corporation, biggest private employer and largest retailer. It is still a family-owned business. Walmart also has a big social media presence. 210,000+ Twitter Followers on  @Walmarthub  (one of 7 Twitter handles).
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 22, 2016
    [Blog, Link] Incorporating Mobile Ad Tech into Your Marketing Strategy
    This blog post will examine a new type of ad that blends the elements of Mobile Ad Tech and MarTech. The More Modern Ad. Let’s take a look at a new solution—Facebook Lead Ads. Facebook Lead Ad is a new type of ad unit that Facebook announced in mid September last year that’s designed specifically for the mobile channel. The best part?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 30, 2012
    [Blog, Link] Journalist Byte: Five Suggestions for PR 2.0 Relationship Building
    ” I’m confident that if this journalist sees my surname on Twitter, LinkedIn, Google+ or in a blog post, etc., Include your full name or provide a link to your personal account. 2. If journalists do follow you back on Twitter, do not overtly pitch them via the DM function or send links to news releases. link].
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 13, 2013
    [Blog, Link] Stop Selling, Start Helping: 5 Tips for Creating Magnetic Content
    Author: Jeff Ogden On Marketing Made Simple TV, Jay Baer of Convince and Convert (the top rated content marketing blog) leaned in to the camera, and said earnestly “If only you create really awesome content , buyers will flock to you.”. Buyers have certainly flocked to this video – it been viewed just under 11 million times.
  • THE NEW STRATEGIST  |  FRIDAY, FEBRUARY 27, 2015
    [Blog, Link] Marketing Doubleshot Podcast – Ep. 4 – FCC vs Llamas and a Dress & Finding Good Content Resources
    Links & resources mentioned in this episode: FCC Net Neutrality Ruling –  [link]. Llamas on the loose –  [link]. The Dress Debate –  [link]. Podcamp Toronto –  [link]. Stephanie Fusco, Community Manager at Tribal Toronto –  [link].
  • INDUSTRIAL MARKETING TODAY  |  FRIDAY, NOVEMBER 5, 2010
    [Blog, Link] Content and Social Marketing: Connecting and Engaging with 10K+ Engineers
    TI’s director of global Internet marketing, Devashish Saxena in an interview on ZDNet had this to say, “We identified forums, video and blogs as the three legs of this community. Amber Pizano, the Video Marketing Manager at TI, posted the company’s objectives and the results achieved on Social Media B2B blog. Engineers have fun too.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Blog, Link] Involving SEOs in the content creation process
    Find others who have shared or linked to similar content in the past ( backlink analysis ). Locate potential websites and communities interested in sharing ( link prospecting ). Utilizing this information, an SEO can offer suggestions in terms of: Type/format – blog post, infographic, video, interview, roundup, podcast, etc.
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