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The Point

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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

Demand 221
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10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

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Slidecast: Getting Leads (and More!) From Your Blog

The Point

If you’ve ever wondered how to turn a boring corporate blog into a vibrant, engaging lead generation machine, here’s your opportunity. From Your Blog: 10 Tips for Higher Blog ROI.” In just 18 minutes, you’ll learn: • How to leverage your blog for lead nurturing and customer marketing …. •

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Report: B2B Blogging Trends in 2011

The Point

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Aggregage 100
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8 Things Your CEO Can Write About On His/Her Blog

The Point

Launching a CEO blog but the boss isn’t sure what to write about? Commentary/Analysis – as different from #1 (opinion), a written response to a third party article, blog post, report or market event. Be sure to link to the original material.). Paraphrase the question to fit your purpose and answer it on the blog.

Webcast 100
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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

Starting in February 2024, senders exceeding the 5,000 email daily threshold must: * Authenticate their emails using security protocols such as DKIM, SPF, and DMARC * Allow unsubscribes by clicking just one link, and honor those unsubscribes within two days * Maintain a spam complaint rate lower than 0.3%

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7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic

The Point

Make the call to action an “add to calendar” link or design a custom landing page promoting all your events at the show and how to sign up. Link to a custom landing page that includes more information (what, where, when) and “add to calendar” links for any scheduled demos, presentations, and networking events at the show.