Onalytica B2B

MARCH 12, 2018

SOURCE: www.curalate.com/blog/influencer-marketing-fails/. SOURCE: [link]. Ensure that they care about your brand by showing them that you care about them. Creating an equal value proposition that deters disasters like this from happening. Understand why your influencers are influential in the first place.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

OCTOBER 4, 2017

An example: someone seeing your marketing, whether it’s a blog post, a sponsored post or a page in a magazine, then they tell their peers about your brand and products. Outcomes should link to your wider business objectives and end goals. But how can you measure this? How can you measure what people are doing offline in person?

ROI 222

ROI Work Management Peer-to-peer Cost Per Thousand 222

Onalytica B2B

FEBRUARY 28, 2018

TopRank Marketing recently published a great blog listing the top 50 Social Media Marketing Influencers to Learn From in 2018 , which looked at the speakers for the SMMW18 conference and made some great recommendations on which presentations to see, who to follow online and who to set up a meeting with. TOP INFLUENCERS DISCUSSING BLOGGING.

Conference 41

Conference Lead Scoring Lead Ranking Social Media 41

Onalytica B2B

JANUARY 18, 2017

Blog and B2B both received a 6% share of voice, followed finally by Trends and Tools which both received a 5% share of mentions among the top 100 MarTech influencers and brands. Data received a 10% share of voice showing the importance of how platforms deal with data in the context of MarTech. CLICK HERE FOR A FREE TRIAL!

Enterprise Management 50

Enterprise Management Work Management Marketing Management Branding 50

Onalytica B2B

SEPTEMBER 16, 2015

There are now 40 million small businesses using Facebook ‘pages’ and it is riddled with adverts and promotional links smartly catered for each individual. Using technology like Periscope, Meerkat and Blab to communicate in real time is a becoming a very powerful means of engaging beyond your blog.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

SEPTEMBER 20, 2017

Finally, we’ve reached a point in our influencer marketing blog post series where we can really start getting to it – for the lack of a better phrase. The addition of Instagram stories enables influencers to signpost or link back to brands when collaborating. But don’t consider the relevancy of their attention.

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

SEPTEMBER 5, 2017

With Content Marketing World 2017 happening this week in Cleveland, Ohio we analyzed the social and blog conversations around ‘Content Marketing’ from January 2017 to look at the most hotly debated topics and who the key influencers are. HOT TOPICS IN CONTENT MARKETING. Social Media. Data-driven. Copywriting. Growth Hacking. Storytelling.

Lead Scoring 140

Lead Scoring Lead Ranking Content Marketing Marketing Management 140

Onalytica B2B

NOVEMBER 2, 2017

An interview with Sarah Goodall , Founder of Tribal Impact – The importance of employee advocacy and how this links in with influencer marketing. Creating long form blog posts and video content will continue to provide value and can be re-purposed for far longer, such as Hotels.com Bordeaux video. It’s ok to make mistakes.

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

JULY 16, 2018

Get to know your customer because you can’t divorce the employee and the customer experience, they are intrinsically linked and you can’t achieve one without the other. .” The customer has become an abstract notion as marketers rarely meet them. 30% of Fortune 500 companies have made the shift to CX strategies.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

JUNE 16, 2016

If you’re interested in other topics (such as Virtual Reality , Digital Health , Digital Marketing ) be sure to have a gander on our blog or why not propose some topics to us on twitter ? Cover photo credit: @A Health Blog. @VictoriaLIVE. Victoria Derbyshire. AlexMunterCHEO. Alex Munter. cheo.on.ca. Niall Breslin. alustforlife.com.

Branding 100

Branding Brand Identity Lead Scoring Lead Ranking 100