Marketing Interactions

OCTOBER 8, 2020

Links to the next part of the story, process, or thinking about how to solve the problem or, in the case of customers, what to do now that they’ve solved the original problem. Originally published on Modus blog. Information to help buyers understand their problem and why to solve it.

Effectiveness 122

Effectiveness Work Management Content Marketing Management 122

Marketing Interactions

APRIL 14, 2019

Content must be constructed to link ideas that build the story from problem to solution—and bring the buyer along for the journey. If you don’t have marketing automation, you can simulate a trigger by adding a link to the next piece of content at the end of the piece or in the sidebar adjacent to it. Dry content won’t cut it.

Conversion 86

Conversion Marketing Automation Services B2B Trigger Marketing 86

Marketing Interactions

MAY 21, 2018

How long did they engage with the content at the end of your email link? Ask yourself: Are potential or current customers asking questions on blog posts or during webinars? Change up the links if they’re not performing. But, let’s pull the narrative thread a bit further. Did they dwell long enough to actually read it?

Webinar Metrics 74

Webinar Metrics Marketing & Strategy Marketing Strategy Dwell 74

Marketing Interactions

NOVEMBER 29, 2021

It’s easy to share a link. There’s no reason company websites limit buyer’s options to contact us, book a demo, or subscribe to our blog or newsletter. And search is one of the primary tactics’ buyers use to find content they’re interested in consuming, hence, your company. Shareability and the data that goes with it.

B2B 62

B2B Work Management Marketing Management B2B Thought Leadership 62

Marketing Interactions

SEPTEMBER 30, 2018

Even the corporate website now includes the capability to share content and comment on the company blog, if not elsewhere. Social Relevance: From a channel perspective, most marketers have confronted the reality that many of the new channels—if not based on social networking—certainly include an element of social.

Relevance 58

Relevance B2B Marketing B2B Broadcasting 58

Marketing Interactions

AUGUST 15, 2021

For a download, did they click the link and download the resource when you sent it? What I mean by this is that if the “lead” is reading your blog content but not looking at your product or solution pages or Why Us? Do they only arrive on your site via search or a targeted display or social ad? Downloads and Events (webinars).

Marketing Qualified Leads 62

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 62

Marketing Interactions

NOVEMBER 2, 2021

Add columns for the link to existing content, format, and stage. This is a much better use of content development resources than creating new content just because you need to post to the blog or need a pillar asset to drive lead generation.

B2B 75

B2B B2B Sales Webinar Metrics Buy 75