ANNUITAS

FEBRUARY 18, 2015

Marketing leaders and content experts shared their insights and best practices on everything from connecting buyer preferences and strategies, to messaging missing links, to working with social influencers, understanding Digital Relevance, Strategic Demand Generation and marketing ROI.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Demand Generation Vendors 100

ANNUITAS

AUGUST 30, 2018

It’s been a while since you’ve heard from the ANNUITAS blog– and we’re very pleased to be back – but we’ve spent the last year creating a lot of new content centered on helping our customers find the answer to a very specific question: What type of CMO do you have? Frustrations with Demand Generation.

CMO 197

CMO Demand Generation Agencies Demand Generation Top of Funnel 197

ANNUITAS

JULY 8, 2014

References: [link]. Blog employee development employee satisfaction Engagement Harvard Business Review' Now isn’t that an idea worth exploring? Author: Erin Kelley @MsErinKelley , Vice President Professional Development and Enablement, ANNUITAS.

Customer Satisfaction 100

Customer Satisfaction Training Fulfillment Advertising Benchmark 100

ANNUITAS

MARCH 12, 2015

Sources: [link]. Blog buyer-centric Demand Generation Strategy marketing skills Rock Star marketers skills gap talent' Do they have drive and passion for the task at hand? Or are they going to do the minimum to get by? Author: Erin Kelley @MsErinKelley is Vice President, Professional Development and Enablement, ANNUITAS.

Demand Generation 100

Demand Generation Enterprise Management Correlation Demand 100

ANNUITAS

JULY 2, 2015

*This post first ran July 29, 2014 via the ANNUITAS blog. Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. It simply isn’t enough to stuff your content full of keywords, or to develop a linking scheme, or build out your page titles and metatags any longer.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle Webinar Metrics Google 100

ANNUITAS

SEPTEMBER 22, 2015

Last summer I wrote a blog article called The Problem with the Story You Are Telling , and it was about search. A short click is when someone clicks on a link from the Google results, and then immediately hits the back button on the browser. Image via SearchEngineLand.com. Consider, for example, short clicks and long clicks.

SEO 100

SEO Lead Scoring Lead Ranking Marketing Analytics Tools 100

ANNUITAS

AUGUST 21, 2014

Note: This post first ran February 6, 2014 via the ANNUITAS blog. . See more at: [link]. Blog bounce rate complaint rate deliverability metrics Email Deliverability SPAM unsubscribe rate' When B2B Marketers think about key campaign metrics, the typical statistics that come to mind include open and click-through rates.

Deliverability 100

Deliverability B2B Domain CAN-SPAM 100

ANNUITAS

MARCH 19, 2020

Investing in a foundation for sustainable, next generation growth [link to blog post on next-gen growth marketing] is good for the short term as well as wildly beneficial for the long term. . Continuously optimize against outcomes; i.e., make demand more predictable. The current state of affairs is not permanent.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. To learn more about DSG and the impact they can have on your organization visit them at [link].

Consulting 153

Consulting B2B Sales Demand Generation Work Management 153

ANNUITAS

JULY 29, 2014

Throw a rock at a content marketing website or blog, and you will hit an article about the importance of telling a story. It simply isn’t enough to stuff your content full of keywords, or to develop a linking scheme, or build out your page titles and metatags any longer. As if that was something that was really easy to do.

Marketing Analytics Tools 100

Marketing Analytics Tools Buying Cycle SEO Google 100

ANNUITAS

JANUARY 27, 2015

The buying process information provides a critical link between pain points and the content consumption patterns of the buyer. Blog B2B Demand Generation Study buyer insight Buyer persona Buyer''s Journey Demand Generation programs sales insights' This also indicates buying intent so it should not be overlooked. Uncovering Insights.

Buyer Personas 100

Buyer Personas Demand Generation B2B Sales Case Studies 100

ANNUITAS

MAY 29, 2014

Unsubscribes – Be aware, all unsubscribe links are needed in transactional messages so subscribers can opt-out from future emails. Blog B2B Marketing Canadian Anti-Spam Legislation CASL compliance email marketing implied consent opt-in' In addition -these same transactional messages cannot contain any promotional material either.

B2B Marketing 100

B2B Marketing Opt-in Opt-out B2B 100

ANNUITAS

AUGUST 27, 2020

While there is an obvious need to ask traditional BANT questions, as my colleague Stephanie Costa points out in another blog post it’s important to think: “how can we shift our language to make the conversation more meaningful? The information you collect should be the information that marketing and sales need to be able to qualify a lead.

Ideal Customer Profiles 147

Ideal Customer Profiles Lead Ranking Sales Qualified Leads Budget Programs 147

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. To learn more about DSG and the impact they can have on your organization visit them at [link].

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

OCTOBER 25, 2016

From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. To learn more about DSG and the impact they can have on your organization visit them at [link].

Consulting 100

Consulting B2B Sales Demand Generation Work Management 100

ANNUITAS

AUGUST 14, 2014

Make it a priority to test your creative for rendering, HTML errors, link errors, do not use URL shorteners, and mobile design functionality. Blog blacklist CAN-Spam CASL Email Deliverability IP reputation opt-in' Don’t forget to do A/B testing on different segments of your list – it matters as it speaks to relevance.

CAN-SPAM 100

CAN-SPAM Deliverability Opt-in Domain 100

ANNUITAS

AUGUST 2, 2016

Whether the mistake is a typo, using an incorrect name or a sending a survey with a broken link (yes, we did this two weeks ago), it happens to most of us sooner or later. I don’t think every mistake (misspelling or broken link) needs this type of communication, however, it is a great way to clear the air if an error happens.

Marketing Management 100

Marketing Management Customer Surveys Email Marketing Optimization 100

ANNUITAS

MARCH 26, 2013

Check out the definition from CMI [link]. A: Well, Robert Rose and I did that in Managing Content Marketing ( [link] ). Openview Venture Partners employee blog is first rate. If it doesn’t maintain or change a behavior, it’s just content. To be content marketing, it has to help drive the business in some way.

Enterprise Management 100

Enterprise Management Content Marketing Advertising Agencies Work Management 100

ANNUITAS

JULY 24, 2014

Blog buyer-centric content buyer-centric content strategy Change Management CMI content marketing KPIs Marketing technologist Scott Brinker' I thought it might be fun to revisit my original predictions and see how they were shaking out, now that we are a little more than 50% through the year. So what do you think?

Content Marketing 100

Content Marketing Planning Enterprise Management B2B Thought Leadership 100

ANNUITAS

JUNE 14, 2016

Use clear language that describes why a user should follow a link and use verbs to describe what they will do by interacting with the call to action. The call to action, or CTA should guide visitors to take action (download, visit, like or share content) and there are two parts to CTA best practices, language and design.

Landing Pages 100

Landing Pages Ad Building Urgency Marketing Guidelines 100

ANNUITAS

JULY 28, 2015

The buying process information provides a critical link between pain points and the content consumption patterns of the buyer. However, according to the ANNUITAS study, only about 33% of B2B Enterprise marketers include this key insight in their efforts. This also indicates buying intent so it should not be overlooked. Uncovering Insights.

Buyer Personas 100

Buyer Personas Demand Generation Case Studies Barriers 100

ANNUITAS

JULY 28, 2011

77% of CEO’s are frustrated that their marketers keep on talking about brand, brand values, brand equity and other similar parameters that management has difficulty linking back to results that really matter: revenue, sales, EBIT or even market valuation. • Add opportunity and sales outcomes to your metrics mix. Develop your processes.

Work Management 100

Work Management Marketing Management Advertising Agencies Sales Qualified Leads 100

ANNUITAS

MAY 24, 2016

Thus, when you build your predictive model, it must be tightly linked to Demand Process improvement, which means that the process context must come before the predictive model, not vice versa. This underpinning is something we refer to at ANNUITAS as Demand Process and should be foundational.

Demand Generation 100

Demand Generation Demand Analytics Lead Ranking 100

ANNUITAS

JANUARY 10, 2011

You can read his blog at [link] or follow him on Twitter at @sgersh. He holds degrees in communications and linguistics and has done post graduate work at Harvard University and the Wharton School of Business at the University of Pennsylvania.

Enterprise Management 100

Enterprise Management Marketing Automation Services Work Management Marketing Management 100

ANNUITAS

NOVEMBER 15, 2011

We’ve blogged before on what marketers can do to remove the barriers and win over “mahogany row”. If you conduct a Google search on the term “Sales & Marketing Alignment”, you generate 11,700,000 links to view. It’s imperative that marketing gains executive support. Stop Talking About Alignment.

Positioning 100

Positioning Work Management Planning Marketing Management 100

ANNUITAS

SEPTEMBER 7, 2010

   They went onto say that they had purchased the automation technology several years ago, but they only used it to send out survey links to customers. .”  I was very intrigued by the comment and asked if they would explain further.   They used an entirely different system to send emails.  

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

ANNUITAS

AUGUST 23, 2016

Anything less, leaves a very weak link in the demand generation value chain and will limit the results. In essence, all of the components and interactions need to be operationalized around the buyer. It is in this way that organizations will derive more value from their content and also from their marketing technology.

Marketing Automation 100

Marketing Automation Automation Terms and Conditions Multi-Channel 100

ANNUITAS

SEPTEMBER 6, 2018

That blog you spend so much time on? When you regularly post quality content to the blog, people will link to it. These links give your site authority – which improves ranking – which can drive more organic traffic to the site – which you can guide to the pages and content that are good at generating leads.

Demand 213

Demand Top of Funnel Content Marketing Lead Ranking 213

ANNUITAS

JUNE 6, 2023

A great example is a content team comparing a blog post with 1,000 views with one that has 100 and judging the former as the most successful blog post when in reality the latter led to 10x more commercial results. Yet too often the result is an attempt to optimize literally every activity — even when it reinforces silos.

Marketing Analytics Tools 130

Marketing Analytics Tools Optimization Elasticity Multi-Touch Attribution 130

ANNUITAS

FEBRUARY 25, 2016

In case you are new to the ABM trend, I have written a few blog posts on account-based marketing and you can find the event organizer’s explanation of the ABM funnel-flip here. As I wrote in a blog post called What Sales is Really Asking for When They Want More Leads : Take a look at your best customers, and identify what they have in common.

Top of Funnel 100

Top of Funnel Account Based Marketing Demand Generation ABM 100

ANNUITAS

SEPTEMBER 4, 2014

utdated content with broken links fester on your website or blog. Blog content audit content marketing editorial calendar Kapost relevant' This clarity facilitates consistent, relevant, and targeted brand messaging that will engage leads, convert prospects and drive business. Register here.

Enterprise Management 100

Enterprise Management Planning Work Management Marketing Management 100

ANNUITAS

OCTOBER 9, 2014

Traditionally, when marketing owns them, they live in the leads tab with no common link at the account level. Blog account-based marketing Demand Generation Strategy firmographics marketing automation tactics' International Business Machines) to muddy the waters. Consider how leads vs. contacts work in Salesforce.com.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Demand Generation 100

ANNUITAS

JUNE 12, 2014

Traditionally, when marketing owns them, they live in the leads tab with no common link at the account level. Blog account-based marketing Demand Generation Strategy demographic data Engaged lead firmographic data qualified lead' International Business Machines) to muddy the waters.

Account Based Marketing 100

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 100

ANNUITAS

APRIL 3, 2014

This is basic stuff, marketing automation 101 — you get points for your title, the size or industry of your company, whether you clicked on a link in an email or attended a webinar, etc. Consider this scenario, with a hypothetical prospect that clicks on a link in an email newsletter to read a blog post.

Lead Ranking 100

Lead Ranking Lead Scoring Marketing Qualified Leads Leads 100