In many organizations, blogs are still seen as almost separate entities. Several other organizations have no blog at all. Should a company blog? Should employees blog? However, when not blogging you are missing out on important opportunities. In this post, I will not tackle the ‘advantages’ of blogging.

What are the two most important parts of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. There are 6 ways to format your blog posts that will  help prime your readers for action. Ways to Enrich Your Blog Posts. The call to action.

I find it interesting that more B2B marketers are using Twitter and Facebook than they are blogs. Some of the hurdles that must be overcome include: How to generate ideas for blog posts. Finding people to write blog posts. Blogging requires dedication. " One way is by blogging. Syndicate your blog.

Although as a B2B Marketer, your blog exists as a means to educate existing customers and new prospects about your company’s products and services, the end-result is that you are building confidence in the mind of your readers that you really know your particular field of business. How can we help you Make Good Media? Or Does It?

In search engine optimization , inbound links are a marketer's most powerful asset. But while link-building is critical, it's also tricky, considering giving an inbound link is the decision of the website linking to you, which isn't something you have complete control over. Link-Building Tactics to Boost Off-Page SEO.

'Buffer At the start of 2013, the sales lead generation company Find New Customers made a MAJOR investment in this blog. This is what you need to know about blogs and SEO. Why invest in a blog? Here’s what I was thinking: Websites are not updated very often, but a blog is updated often. This means frequent updates.

Things like: does your signature line include links to things like Twitter or LinkedIn or Facebook?  more eloquent solution to this point came in an email the other day from a friend and Mac-user who writes a Marketing Strategy blog (thanx Kevin). Send a “test” email to yourself to assure that the links are hot and working.  .

Content on the blog is anemic due to half-hearted writing efforts from various divisions.  Declining engagement numbers whisper of a blog that is failing to gain traction. Our blog is the hub of our social business initiative.  But, every indicator shows that our blog, perhaps our most important marketing asset is dying”.

#10: 2011/2012 Prediction for Tablet Sales in US (Source: @eMarketer) [ Link to chart ].

News & Notes

If you’re still pondering about whether you should be blogging then take a moment to read the 3 points below, otherwise skip to the 10 Key Components below. Blogging generates exponential returns. Every blog posts counts if done correctly and will compound your efforts over time. Blogging helps your search engine optimisation.

One of the best ways to use social media to drive traffic to your B2B website is to create a blog on your website and publish relevant articles to your prospects and customers. For some organizations it is not currently possible to create a blog, but B2B marketers are still interested in creating and sharing content. Email. YouTube.

I recently gave a presentation on link building at the HubSpot User Group Summit (HUGS) with HubSpot customer Tom Telford of Cedar Creek Cabin Rentals. For those who were not able to attend, here's a rundown of three important factors to keep in mind when doing targeted link building. Understanding the Anatomy of a Link.

Search engines rank your site importance depending on the Backlinks which come from other related websites and blogs. The more Backlinks from related websites you have, the higher the search engines will preferred rate your website or blog. Backlinks are important for your business to get better found online. Tweet this on Twitter!

In business school, you're not taught to link to your competitors (or so I'm told). Yahoo, at its core, was a great directory of reputable links. Become THE go-to resource in your industry by linking to others' resources, including, yes, your competitors'. Allowing your competitors to write guest posts for your blog.

In this episode of Inbound Now , we discuss how to find guest blogging opportunities to grow the number of inbound links pointing to your website. Inbound links are by far the leading factor in how well your website will rank organically in search engines. You're probably already aware of other blogs in your particular industry.

Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business. Blogs make their search easier.  .  . In a recent 2011 HubSpot ROI Study , 69% of businesses surveyed said that blogging attributed to their lead generation success. Company Website | Blog.

Before these major Google algorithm updates, a website could get high rankings by applying the  “weapons” blog spamming, blog networks, linkwheel, mass paid linking, article, marketing, and web 2.0. Step back, focus on creating some real value and stop building thousands of irrelevant links. ” 3.1%

Google loves inbound links so we made a simple page that you can use to link your blog or website to Find New Customers. Link to us. Just copy the text from the link and paste it to keywords on your blog or website. Thank you. Filed under: Business relationships , Fearless Competitor , Find New Customers.

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

If you’re just getting started in blogging, it’s not easy to know the basic features you need to include in your blog. There is a lot of information on the Internet about how to blog and about blog features. Basic Blog Features. way to subscibe to the blog (typically an RSS feed). Commenting.

5 Tips to Keep on Track" alt=" Dont Jerk Blog Readers Around: 5 Tips to Keep on Track" />. Tips to Keep on Track" width="110" height="73" /> What’s the most frequent complaint I hear about blogging? The two questions are related to the same problem: not enough clarity about business blog goals. When Is a Blog Not a Blog?

If you look around the web, there is so much advice about blogging it’s not funny. 1) The biggest obstacle to blogging is … not what you think. If you can tell your kids a story, give nurturing advice to a friend or tell a joke, you can blog.  4) In the long run, blogging can SAVE you time! Just Do It.

Here are the top Internet strategy, marketing and technology links for the week of October 8, 2012… Why You Need to Market Your Marketing  (Convince & Convert) Read Impact Equation to Help You Harness Your Social Media Message  (Small Biz Trends) Why Social Media Makes Customer Service Better  (Mashable!) News & Notes

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! then added to that post with some ideas from readers and more of my own with a post titled “ 50 Ways To Optimize Your Blog “. be authentic. Thanks Jeff!

The Bamboo Project Blog. « 31 Days to a Better Blog--Day 15: Stickify Your Blog | Main. 31 Days to a Better Blog--Days 16 & 17: Heatmaps and Stumble Ads » Seven Strategies for Supporting Personal Learning Environments at Work. TrackBack URL for this entry: [link]. SUBSCRIBE TO THIS BLOG. Beryl.

Google recently expanded upon this information , calling for annotations for desktop and mobile web addresses via various link and canonical tags in the HTML page and XML sitemap. Mobile SEO Search Engine Marketing BlogResponsive Web Design (RWD) indicates that a website is crafted to adapt to the layout of the viewing environment.

Each tip also includes a link to a white paper with more information. 'Earlier this year, Lawyerist.com published a review of how Ifbyphone’s call tracking technology helps lawyers improve their marketing by using unique phone numbers to track calls from ads. Tip #1: Take Advantage of Google Mobile Search Ads and Click-to-Call Buttons.

Our Driving Social Engagement series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website. First, let's quickly identify the differences between a sharing button/link and a follow button, and then view some Facebook facts. Engage.

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Why are so many B2B businesses, from the providers of a credit card processing service to the makers of GPS for vehicle tracking, blogging today? Because they recognize the potential power blogging represents—when done right, blogging gives B2B companies a way to generate greater interest, leads, orders, brand awareness and brand loyalty.

Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives. Blog-related revenues Track sales related to blog content.

Here are the top Internet strategy, marketing and technology links for the week of December 15, 2012… Social Media Disconnect: Are Marketers Out of Touch? Marketing Profs) Your Social Media Marketing Checklist for 2013  (Mashable!) News & Notes

These tips also apply to blog writing. Blogging may not take that long, but the more you do it, the better you get. Blog this on Blogger. Add this link to Box.net. Store this link on MyLinkVault. How is Playing Tennis Like Blog Writing? What creative writing tips would you offer to budding writers? a lot.

The content is: [link] Tweeted by @MarketingProfs (Klout score 84). link] Tweeted by @GuyKawasaki (Klout score 86). link] Tweeted by @prsarahevans (Klout score 73). link] Tweeted by @jowyang (Klout score 80). Well, when compared against a control group of 5 random blog posts, the blog posts had an 6X average viewership.

We believe that every employee has a unique voice and perspective when it comes to blogging and social media. Encouraging our staff to write a blog posts on a industry topics or their individual expertise broadens Marketo’s voice brings about a “humanzing” effect. Marketo blogging basics.

How Social is Your Customer Service? News & Notes

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

Our Driving Social Engagement Series aims to offer simple, bite size guidance regarding social media buttons and links offered by the biggest social networks that can be used on your website. First, let's quickly identify the differences between a sharing button/link and a follow button, and then view some Facebook facts. network.

alt=" Using a Business Blog: Are You Hard to Find on the Web?" />. That’s right, search engines like Google and Yahoo only care about words and links. business blog is the most common publishing platform that smart professionals use to get found on the web. Related posts: Blog Marketing: How Readers Find Your Business.

Search Engine Watch) How to Generate Quality Traffic with Display Advertising  (Search Engine Watch). News & Notes

Forrester) Top 10 Marketing Mistakes, and How to Correct Them (Part 2 of 3)  (Marketing Profs) Use Content Marketing to Grow Your Company Beyond Being a Me-Me-Me Brand  (Top Rank Blog) The Truth About Bounce Rate: Why Context Matters  (Search Engine Watch). News & Notes

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

There are many reasons why your business should be blogging. Once you begin blogging, your goal is to drive traffic to your blog and website without spending budget on pay-per-click (PPC) campaigns. Optimizing your blog posts for SEO is no easy task, but it’s well worth your time. The solution? SEO is extremely dynamic.

As the managing editor of Marketing Pilgrim part of what I have to do on a daily basis is watch the e-mail requests stream in about the wonderful opportunity I have to allow people be a guest author on the blog. Did you notice how my blogging “career” came about? had my own blog that a small number of people used to check in at.

If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. This is the most obvious way to make money blogging. If you’re just starting out blogging one of these is the best way to start. 4) Selling blog merchandise. Digg this!

The mantra for effective business blogging is to regularly pump out fresh content that is reader-centric and not focussed too much on you, your products or your company. More power to you if you already have a horde of avid readers who visit your blog every time you post new content. Your blog posts will remain online in perpetuity.

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. 10 Ways to Keep Your Blog Full of Content 1.

As a follow up to my first post on Basic HTML Every Marketer Should Know , I wanted to dig a little deeper into links. They primarly link to other web pages, but can also reference images, documents, audio, or movie files. often find myself using HTML code directly on blog comments or in forums. Display. Code Display.

What are the most important SEO tips for your blog to get good search results? don’t have to understand it, I just follow the blog SEO tips and I get better search engine results. Link to an important keyword in the first paragraph if you can. Link to sources, other web pages, books, other experts as often as you can.

blog is considered the cornerstone of an effective inbound marketing strategy. m talking about creating a blog site with dynamic content instead of a static digital marketing asset. Building or redesigning a company Website as a blog site is increasingly becoming the preferred method for many industrial and manufacturing marketers.

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware.

But, leaving a comment on a blog is a very effective way to get traffic and you can say that it is very useful for an inbound marketing because a business leads quickly with the help of blog commenting. Research the blogs that your customers are reading. The first way is to research of which business blog customers are reading.

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Here are the top Internet strategy, marketing and technology links for the week of June 23, 2012… Does big data mean big risks for businesses? What’s the “Right” Kind of  Blog Traffic? Should You Care About Losing Blog Subscribers? Choosing a Niche for Your Website  (Daily Blog Tips). GigaOM).

by Joe Chernov | Tweet this We recently deconstructed why some of Eloqua’s 280 blog posts generated considerably more views than others.  Your blog needs to be the hub of your content wheel.  The most consistently high performing blog posts are without question Joe Payne’s “first responder” articles. What does that mean?  Lists.

Here are the top Internet strategy, marketing and technology links for the week of September 29, 2012… Getting Started with Twitter Ads for Small Business  (Mashable!) Is Your Online Reputation Costing You Customers? If It’s Done Right. News & Notes

Creating consistent and helpful blog content is a great way to build community and trust around your brand for your prospects. How can you keep the blog post ideas flowing? Do a screencast with Screenr of your product and share it on your blog. Create a music video for your company and post it on the blog. Research.

Here are the top Internet strategy, marketing and technology links for the week of May 19, 2012… How to Select the Perfect WordPress Theme for Your Blog  (ProBlogger). Steps to Take When You Loathe Your Own Blog  (ProBlogger). The Fallacy of Timing Blog Posts & Social Media Updates  (Small Business Search Marketing).

Earlier today, a friend and former teacher of mine made a post (private on another blog, and therefore unlinkable) to his students about the seven ideas featured in the book “How to Think Like Leonardo da Vinci&# , which reminded me about a post I had wanted to make for a long time. link]. link]. links. About.

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. So I finally got a chance to catch my breath a bit and read some of the content on my "blogs I read" list. " Try combining your email newsletter with your blog. Email Heaven? what are they good for?

It's not an uncommon scenario: Business bloggers get so caught up in the grind of churning out quality content on a regular basis, they tend to forget about some of the other fundamental factors that contribute to a successful blog. You know, those dedicated blog readers that keep coming back to your blog on a regular basis?

Here are the top Internet strategy, marketing and technology links for the week of December 8, 2012… 4 Ways to Use Social Data to Close Sales  (Mashable!) Why Email Marketing Still Matters [Infographic]  (Marketing Profs) SMBs Still Favor Face-to-Face Marketing Tactics  (Marketing Profs) How Valuable is a Social Media Audience, Really?

10 Reasons Your Content Doesn't Attract Links From CopyPressed. Content is the key to getting inbound links ; but what if your content isn't getting the links you're sure it deserves? CopyPressed delivered this handy little checklist of 10 reasons why your content probably isn't attracting links. We couldn't agree more.

As a Marketing Consultant I am frequently asked if businesses should blog on their website or create a separate site with a different domain name and URL. Matt Cutts, Head of Google’s Webspam team, writes in his blog that Google limits its search results to one to two results per hostname/subdomain. Tweet. Photo from Flickr.

As a marketer, it is important to keep up with all of this news, so here is our reading list of search engine optimization (SEO) blogs that will help make you a better marketer. SEOmoz Blog - SEOmoz has become the gold standard for SEO information and how-to articles. Junta42 Blog - Content marketing is critical to SEO success.

Want a simple way to have your corporate blog show measurable results? If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. simple text link will do the trick: White Paper: 5 Keys to. Share this blog! share this blog with. Take a hard look at your sidebar. Download Now.

Yesterday’s on-page optimization and link building tactics—even those used with the best, non-manipulative intentions—may get a site penalized in search rankings today for being “over-optimized.” Create link-worthy content. When Search Becomes Invisible by MediaPost Search Blog. Great, link over there.

Not all links are created equal. When marketers and SEOs talk about linking, they could be referencing one of these three kinds: Outbound links. Internal links. Inbound links. Because there is a right way and a, well, less than right way to approach all of these links. Why should we care about them?

Co-Author of The B2B Social Media Book ([link] Founded [link] (@smb2b)” Follow Kipp at https://twitter.com/kippbodnar. B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link]. More here: [link]. People seem to like my writing: [link] [link].

What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? recently designed and recorded a presentation for the Content Marketing Institute on everything that goes into creating and publishing a quality blog post. Blog this on Blogger. Digg this!

I'm back to blogging after a rather spontaneous, two-week hiatus. Normally, I've been very consistently active in social media, contributing two posts a week to the Digital Body Language blog, tweeting about each post, joining discussions on LinkedIn, and in general working to build awareness for the blog and its topics.

Some points to keep in mind: I looked at if the agency had a blog, Twitter profile, Facebook page (both group and/or fan), LinkedIn Group. If the blog wasn’t listed on the home page or easily found via a sitemap, I assumed there was none or you don’t really want me to find your blog. from their website. del.icio.us

How can you craft more compelling blog headlines? How can you get more links to your blog? Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Ranks.nl It was riveting. Only not.

Here are the top Internet strategy, marketing and technology links for the week of November 5, 2011… Inbound Marketing vs. Outbound Marketing  (Mashable!). Jim’s Marketing Blog). Social Business vs. Social Marketing: Understanding the fight over “content” (The Brand Builder Blog). Daily Blog Tips).

Top Rank Blog) Exploring the Fifth and Sixth P of Marketing  (Brian Solis) Pinterest Changes Its Look. eConsultancy) 7 Essential Elements to Small Business Growth  (Duct Tape Marketing) 5 Brands Using Tumblr Effectively  (Ignite Social Media) Do You Know What You Want Out of Guest Blogging? Mashable!) News & Notes

Here are the top Internet strategy, marketing and technology links for the week of January 28, 2012…  . Blogging, feedback and improving   (Internet Marketing). How to Write Irresistible Blog Intros (ProBlogger). 10 Ways Multi-blog Authors Can Stay Creative and Generate Great Posts (ProBlogger). News & Notes

Here are the top Internet strategy, marketing and technology links for the week of January 5, 2013… 5 Ways to Get Your Business Into Shape for 2013  (Small Biz Trends) 21 Social Media Predictions for 2013 from the Pros  (Social Media Examiner) 3 Things Marketers Can Learn from the Media  (Mashable!) News & Notes

Mashable!) Do You? ProBlogger) Holy Grail of eCommerce Conversion Optimization – 91 Point Checklist and Infographic  (SEOmoz) From Promise to Performance: Measuring Facebook Success Beyond The Like  (All Facebook) Visual Storytelling: The Key Weapon to Content Marketing  (Search Engine Watch). News & Notes

Here are the top Internet strategy, marketing and technology links for the week of December 1, 2012… Are You Defining Your Niche Properly? News & Notes

Tony Karrer and Tom Pick, founders of the popular B2B Marketing site B2B Marketing Zone just released a compelling report on B2B Blogging Trends in 2011. 2011 may be the year when B2B companies finally realize blogs are more than just a PR vehicle for propagating so-called thought leadership.

Here are the top Internet strategy, marketing and technology links for the week of June 30, 2012… Email Marketing Sender Reputation Benchmarks and Trends  (Marketing Profs). Pinterest for Business  (Internet Marketing Blog). 10 Popular Affiliate Programs for Small and Medium-sized Blogs  (ProBlogger). News & Notes

David ran a short post on his blog explaining the unconventional idea. Our blog was not particularly well read or indexed. Actually, when it comes to the blog, Jesse does it. How is blog-referred traffic trending month over month, quarter over quarter? For this one, I eagerly pop open the Champagne! That’s a big mistake.

You can watch the full webinar here: The Revenue Connection: Linking Content Marketing to Sales Results. WordPress users publish 347 new blogs. The key to measuring inbound marketing is through use of a marketing automation platform, which allows you to attribute engagement across channels so you can link to sales performance.

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. There is no editorial calendar or story board in place with 99% of blogs. For example, a list of competitors that run blogs in your client’s industry. How NOT to pitch a blog. [.]

Yesterday Dan Zarrella expanded his scientific webinar series with a presentation analyzing the science behind blogging for business. The Science of Blogging ( #BlogSci ) quickly became a trending topic on Twitter, highlighting people’s strong interest in the subject. How do you drive traffic to your blog?

Save $50 by registering here: [link] #TAOM. Save $50 by registering here: [link] #TAOM. Save $50 by registering here: [link] #TAOM. Save $50 by registering here: [link] #TAOM. Save $50 by registering here: [link] #TAOM. Save $50 by registering here: [link] #TAOM. Blog Featured Draws EventsGood luck!

Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. Don’t Post that Post! News & Notes

So you want your business blog to perform better. Blog harder? Well yes, you could set to your keyboard and type away 'til your fingers bleed, or you could think of ways to get more out of your blog without just increasing content volume. 12 Ways to Get More Out of Your Blog Without Actually Blogging. sidebar?

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Many business bloggers have learned that their blog is one of their most crucial inbound marketing assets. Not only do companies that blog generate 55% more web traffic, but 57% of businesses have also won a customer through their blog. 11 Editorial Guidelines to Enforce for Your Business Blog. Describe your audience.

News & Notes

opportunities to engage readers) of your business blog post? It’s the bait on your fishing hook which draws people over to your blog site to read your stuff. There are 7 ways to format your blog posts that will help prime your readers for action. Blog this on Blogger. What are the two most important parts (a.k.a.

B2b marketers and PR pros know that getting coverage in an industry-specific blog is highly beneficial. Blog links are valuable for SEO. Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. Numerous bloggers have  written about how to pitch blogs, such as B.L.

In today’s guest post, fellow Wharton Alum , Craig James, offers tips for leveraging Linked In to generate sales.  Here are five tips you can use to create a Linked In profile that will motivate prospects to come to you–without your having to “sell&# them. Blog this on Blogger. Get and give recommendations.

All Facebook) Faking it on Social Media: What are the Costs? Spin Sucks) The Road to IPO: New Opportunities and Market Trends  (All Things D) Wait, Why are You Measuring That? Getting Your E-commerce SEO Ready for the Holidays  (Search Engine Guide) Four Common Online Reputation Problems  (Spin Sucks). News & Notes

The Post-Advertising Future  (Future Lab) How to Boost the ROI of B2B Social Media? Optimize Across the Entire Sales Cycle  (Top Rank) How to Capitalize on Web-Generated Sales Leads (Mashable!) News & Notes