B2B Tech Marketers Make the Shift From Funnels to Lifecycles
Marketing Interactions
SEPTEMBER 20, 2018
In this blog, I’ll cover best practices for B2B marketers to make the shift from funnels to lifecycles to increase ROI and help your customers stick with you for the long run. This leads to expansion opportunities via cross- and up-sell potential. Originally published on Marketo Blog.
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