DiscoverOrg

APRIL 5, 2016

The corresponding interview with Mark Godley has been simultaneously posted on the HG Data Blog. ~~. Check out his interview on HG Data’s blog. We hope you find their responses insightful. Below are the interview answers provided by Henry Schuck. How did the DiscoverOrg / HG Data partnership come about?

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

MARCH 27, 2017

This post is an original piece from guest author, Brandon Redlinger, and first published on DiscoverOrg’s blog on 3/27/2017. Q: What specific metrics can marketers track to prove the impact of ABE outside of leads generated? While leads and opportunities are important to note, it’s not enough for ABE.

Account Based Marketing 120

Account Based Marketing Sales Management ABM Top of Funnel 120

DiscoverOrg

MAY 23, 2018

SALES: Marketing leads are crap. You guys take forever to follow-up on our leads – and you wonder why they don’t convert? Why would we waste our time on leads that are never going to convert? Agreement on what a “qualified lead” is. Hyper-focus on marketing-qualified leads. Retarget cold, dead leads.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257