Crimson Marketing

article thumbnail

Infographic: 4 Marketing Analytics That Matter For Driving Revenue

Crimson Marketing

Too often markers talk about activities instead of outcomes – for example, how many campaigns you ran, how many trade shows you participated in, how many new names you added to the lead database. Read the full article on Marketo’s blog to dive in deeper. Velocity : What’s the rate of movement from stage to stage?

Analytics 100
article thumbnail

The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]

Crimson Marketing

Companies are using content marketing to help with risk mitigation, lead generation, lead nurturing, and lead scoring. The top 5 most popular ways companies use content marketing are: social media (excluding blogs), thought leadership sharing in articles, in-person events, e-newsletters, and case studies. .