With our latest Facebook campaign, we are doing just that; tying leads generated by Facebook directly into our revenue pipeline via Marketo. We developed a custom Facebook application that generates a special offer and is powered by a Marketo form. Once they make their selection a form pops up, a Marketo form in disguise, and upon clicking the Get My Decal (submit) button they are prompted to share to their social network. Here are ten reasons why we love this campaign: Leads go directly into our marketing automation software in real-time. Lead scoring. MORE >>

A big part of lead gen is content, and the simplest content machine on the web is a blog. The blog is our corporate thought leadership beacon, and it’s good mojo for our partners (blogroll!).  And as Neil Patel, Eloqua, Marketo and Hubspot have shown us, when B2B content is crafted correctly, it becomes a killer tool for attracting qualified prospects to your sales funnel. Let’s assume you’ve got a great blog, but it’s time for a refresh (like the simple weekend facelift we just had here at The B2B Lead ). By the way, we fixed this one already. MORE >>

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. ve written previously in this space about how corporate social media initiatives are so often in the hands of people, notably PR agencies, for whom lead generation is neither a priority nor a core competency. Navicure uses Marketo and Salesforce.com to track marketing ROI.). MORE >>

Here’s the shocking reality of B2B lead generation – 79% of marketing leads never convert into sales opportunities. B2B marketing and lead generation experts point to a lack of lead nurturing as the primary cause of this poor performance. Why is lead nurturing important? Handing off these semi-qualified and not sales ready leads to sales before adequate lead nurturing only reinforces the impression that “marketing generates crappy leads.”. So, less than 10% of all leads are actually followed up.”. What is lead nurturing? MORE >>

Our friends at Marketing Cloud recently posted a Brainshark about Marketo. For those of you who don’t know what a Brainshark is, it’s a cloud-based presentation I did on our lead nurturing process, conveniently segmented into eight pieces. Within the space of five minutes, it provides a useful introduction to the hows and whys of Marketo’s lead nurturing. what revenue performance management solutions from Marketo can do for businesses today. Lead Nurturing b2b marketing Brainshark cheat sheet lead nuturing webinarby Jon Miller. MORE >>